Living The Red Life - Dan Fleyshman, Youngest Founder ever to Go Public

Episode Date: March 6, 2023

What is the secret to becoming the youngest founder ever to take a company public (at age 19!)? Dan Fleyshman has the answer to that, as he’s the person with that title. And the answer involves lots of hard, smart work. Dan is a social media mogul and serial entrepreneur who spends his time running a social media agency for influencers, as well as being an angel investor.On this episode of Living The Red Life with Rudy Mawer, Dan is candidly offering up the tricks and tools he uses in this exciting new world of influencer marketing. Rudy, the man in red, is also pinning Dan down on the topic of joint ventures and partnerships — how to bring on a quarterback to run your business while you stay coach. On top of that, Dan is offering his insights into how he is making shrewd investments in companies that have hit that magic $2 million mark in sales, helping them scale to $100 million. His advice to young, budding entrepreneurs wanting to make it big like him early on? Keep your overheads low, and don’t quit your day job – yet! More advice from the guy who trademarked the catchphrase “Who’s Your Daddy?” inside! “With influencers, what’s great is that you can see right away.”  ~ Dan FleyshmanThe first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE!  - https://m.me/rudymawerlife In This Episode:- Dan’s origin story involves catchphrases and online casinos- Understanding the ‘cost per 1000 eyeballs’ of an Influencer post – and the ROI- Digging for oil on social media: influencers post, and you can see the analytics the next day- Don’t quit your day job (yet!) — working weekends and 6 to 10 in the evenings- The power you have in your own hands — using your phone to run your business - Leveraging your influence to crowdfund: high-risk investing for high reward- The value of keeping your overheads low in your 20s and 30sAnd more!Connect with Dan Fleyshman:Instagram Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Making money from your phone is the new economy, right? That's what everybody wants to, not everybody, but a lot of people want to do that. And so there's influencers that are small, medium, and large and micro. So you could be a 14 year old little girl and make more money than your parents posting for like 50 bucks, 100 bucks, 200 bucks at a time. People are like, wait, how am I going to make more money

at 50 bucks, 100 bucks at a time? Because you can do it every day. My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. Guys, what's up? Welcome back to another episode of Living the Red Life here with my friend Dan. You probably know who he is, but if you don't, he's got an amazing track record, someone I respect a ton, learn a ton from. He's given me invaluable connections

and supported me in my journey. Youngest person to take a company public, which is quite a cool achievement. And now somehow manages a lot of influencers, which I don't know how you manage that, but good job on that. But welcome. Happy, excited for you to be here and luckily in town. So I got you in. Yeah. So it'd be great just for people that don't maybe know who you are. Talk about the journey between going public and then the influencer side. And now this social media world and the world we're in, you're the guy, right? Everyone knows you, right? So it's like, how did you build that? So I started the company in high school. When I was 23, I took it public. I trademarked a catchphrase, who's your daddy, for over 300 products. We had clothing, energy drinks,

barbecue sets, anything you can put the name on, I was trademarking and licensing. Got a licensing deal for 9.5 million with Starter Apparel out of the UK. Things were going good, roller coasters. I'm always getting that check. so it helped me go through a lot of the process once we go public now we have a little bit of a bankroll yep the next four years from 23 to 27 i just don't sleep and i got us into 55 000 retail stores so i went 43 distributors every chain store i was there myself there's no social media back then there's myspace right yeah and so get a 55 000 stores everything's going great on the 10-year anniversary from starting when i was 17 i was like you know what i want to put another feather in my cap i've done the same thing my whole show 17 to 27 my adult life i want to do something else so i start

an online poker site and i partner with dan bilzerian and dj steve aoki yeah again social media is just starting we're talking about 2008 2009 now i'm like helping them download instagram on their phones and like telling them why they should be tweeting more and you know and so we started the social media for the poker site within 10 weeks we're live within 10 months we're top five poker site in the world wow so victory poker we got playboy playmates poker pros blizzard and aoki blowing up rvs in the desert making content for YouTube getting six million views on a video back then is like you know yeah yeah crazy yeah so build it up BAM top five site millions and millions of dollars a month in revenue tens of thousands of players and then all online poker is shut down in America my

competitors number one two and four are all seized by the FBI by default I'm I think I'm number one by default, right? Because I don't get in trouble. Anyways, so within four days, I closed down, paid back 41,000 players that... I had everybody withdraw their money and then I send back 41,000 people manually their money.

Imagine how hard that is 10 years ago. Yeah, yeah. So that made me as the good guy in the space because I paid everybody back when the other poker sites didn't for a long time. And I realized I don't want to have all my eggs in one basket every day. So I started a social media agency. I started consulting for casinos and start angel investing. This is when I started investing in companies because I didn't want to be all in on one thing anymore. So since then I've angel invested in 43 companies.

Personally, my syndicate group, we did 44 million this year of investing into more companies. My funds also invested into 11 companies. And so investing became my life and the social media agency is my job. That's my day job. Sure. Okay. So the social media agency started about a decade ago, nine years ago, 10 years ago. This year alone, we W9 3500 influencers wow so we spend around 60 million dollars with influencers for brands products and mobile apps yeah and we're the agency record for like oracle and bet television and first form supplements and a lot of different products for for years so i always tell people like hey you can there's so much opportunity on the internet

right like i started selling on ebay 18 so years ago. You obviously started at the peak of it, right? And it's kind of, I think people miss that. So let's talk about the social media agency side. Like how does that work? Explain to someone like how are they making money? How are you making money? How are brands leveraging it? Because I don't think people see the triangle, right? From a brand perspective, it's the cheapest form of marketing that there is because if you buy radio, TV, billboards, magazines, you're paying a $10 to $40 CPM rate, which is cost per thousand eyeballs. With influencers, you're paying like a dollar. And I'm paying 50 on Facebook, so I'm like even more.

I'm like premium. What's interesting is all of them are useful, though. It's not either or. Do I do just influencer or just paid media or just radio or just TV? You've got to do a bit of all of them and see which one works. It's digging for oil. Did the $50 work better than this? Do that more. Did the magazine work? Do that more. You dig around for oil and whatever works, that's what you do the most of. With influencers, what's great is you can see right away. If I buy a TV ad or radio ad or a billboard, I got to wait two, three, four months before the billboard pops up or the TV ad pops up on TV. If I give an influencer a beverage, oh, here's a first form

product, or here's this icon meal, they're going to post this week. And I'm going to see a screenshot with all the analytics the next day. Well, and the nice thing I teach my members too, is like, even if it doesn't work that well, the content from it that you can reuse on ad platforms could be worth tens of thousands of dollars just because they're so good at content creation, right? And so influencer marketing is very fast and effective from a brand perspective. You get to see results right away, get eyeballs and impressions right away. Whether you get direct ROI right away, that's different based on the influencers, but you're guaranteed to get eyeballs. You know, 10,000 views, a hundred thousand views, a million views happened from people that are like-minded or a good audience. Cause you know, that health and fitness influencer made sense,

or, you know, the financial influencer made sense or makeup influencer made sense for your product. And then from the influencer side, making money from your phone is the new economy, right? That's what everybody wants to, not everybody, but a lot of people want to do that. And so there's influencers that are small, medium, and large and micro. So you could be a 14 year old little girl and make more money than your parents posting for like 50 bucks, a hundred bucks, 200 bucks at a time. People are like, wait, how am I going to make more money at 50 bucks, a hundred bucks at a time? Cause you can do it every day. Oh, to all models, right?

Right. And so if mom's making four grand a month, which is nice for her in Alabama, but you're making six grand a month, a hundred bucks, 200 bucks, 300 bucks at a time. It's a, it's a whole new world. Yeah. Yeah. A new world we live in. And what is, um, like for someone that's maybe trying to grow a business or start their business or advertise, like what's realistic, can they start with a hundred,

you know, three grand a month budget and what would they expect from that? Absolutely. So you can have influencers post things for free for exchange of product, a small amount of money or a big budget. Yep. So you have all the options in the world to you and it's all completely optional. If 18 influencers say no, the next four will. Sure. They'll say yes. So there's no short of influencers, especially because you can use small, medium and still have a really good result. You don't need Kylie Jenner to post. You don't need a household name to post. If you have 30 people that have 5,000, 50,000, 200,000 followers times that by 30, it's a lot of people. And it's people that fit into this world, that fit into your

following. And so if you have a health related product, 30 fitness influencer post it, and you're out there paying them a hundred bucks, 50 bucks, 200 bucks, you can get good engagement, get conversion. If it works well, spend five grand the next month. It doesn't work that well, go down to a thousand bucks until it does, until you figure it out. Yep. And what about the other side of that spectrum? So we talked about the micro to start. What is it like for an A-list? 10 grand, 20 grand, 50 grand? What are those sort of deals looking like? The super household names like the Kylie's, those are six figures, right? Those are very expensive. And they don't do very many of them. So it also makes it more worth it.

Most big influencers, the influencers that have like 1 million to 20 million, which is where most influencers live, especially 1 million to 5 million is like the big influencers consistently. They're going to be around 5 grand to 25 grand, depending on the influencer. I recommend you try to get more than one post though. Yes.

The hard part is with the one-off post is their audience doesn't know what it is. So the first time they see them hold up a beverage or hold up something or hold up a Pokemon or hold up a sports card or a book or a shoe, first time they see it, they're just getting awareness. Yeah. The second and third post is where people start to make a decision. Yep. Start to think about, wait, I really want to, they really care about that beverage or they care about that protein or they care about that CBD. Yeah. They'll start to think about it more. Yeah. So trying to get a second, third post will help

a lot, but on average, 5,000, 25,000 is kind of that sweet spot for the really expensive ones. But I would recommend try to get two or three posts or get some stories or try to get them on Facebook, Twitter, not just on Instagram. Yeah. And we teach an ad like in my marketing world, it's like the whole seven touch points thing, right? So it's like the more exposure it compounds, right? So it's like first touch points, okay. And the second, third, fourth, and then it starts compounding. So same thing here. And yeah, I see it a lot. I mean, it's also people kind of get the game these days. So if it's a one-time post, people are like, meh. Whereas if it's like, oh, that's a part of that person's lifestyle or they respect that or they're taking it around, they're with their friends with it, right?

So I can see that for sure. And then what is, I think the other thing too is the same with ad spend. It's like people are scared to spend money. I think the reason I've become successful at this age is I'm the opposite. I'm like, I want to spend all the money. I'm upset. I always say I'm upset every single day because I'm not spending a hundred grand a day on ads yet. I spend like 20 grand. So I've got a long way to go because I know a hundred grand a day in spend equals that much influence and impact. So it's the same with influencers. If you're going that route, you should be like, yeah, I want to pay 10 grand a day

because as long as you're ROI-ing from it in the long term, then it's like the bigger and the more money you can throw at it, the bigger your brand gets over time. If you can get anywhere near break even and spending a lot of money, you win. Win, exactly. If you believe that your product does good things or you believe that someone's going to reorder your product, you could even be losing money. Yeah. And be doing really well by spending money on ads.

Yeah, we're like 0.6 real ads. So we lose, you know, 5, 10 grand a day. We make it back. The best thing, so my partner, Joel Marion in the Masterminds, he said this one line years ago and it's burned in my brain. Yeah. I effectively lose money better than anybody. Yeah, he's one of the best in the world at it.

Honestly, I think, yeah. It's mind-blowing. He's like, yeah, I spent, I lost 1.6 million this month on this campaign. Like, what are you talking about? He's like, yeah, we ended up selling over $6 million. The back end. Right. Over the next three months. Yep. He knows that his product, if it's a high ticket or medium ticket, they're not going to make the money up front. They're going to send out free samples, discounts, bonuses, blah, blah, blah. But if you believe that someone's going to reorder that product over and over and over. I agree.

Yeah. Whatever you can to get it into their hands in the beginning. And I teach too. That's what all the billion dollar brands do. And like, and I always teach from a Facebook or marketing standpoint, like you're bidding against the billion dollar brands that can blow money. So until you get to a point where you can spend more money profitably and, you know, break even and

make it up you have no chance and then you're trying to complain that your ads don't work same with influencers right there's some people working with your business for all the shout outs and they're spending a hundred grand a week i would imagine or whatever half a mil a month and they don't they're like as long as they're making some sales back and then they monitor the you know the url links and the trackers and stuff they make make it back over six months. They're good with it. Right. And they take all the content and run ads and they get the game. But then you have someone else show them. They're like, yeah, I'm going to spend five grand if it doesn't work. You're the worst thing in the world. Influencer marketing is crappy. And it's the mindset of business. And it's like the big

billion dollar brands get it. But sadly, a lot of the beginners don't. And then they never become successful. I see why we turn down most clients. Okay. We only want clients that understand we're not going to always make money on this. I can guarantee you the eyeballs. I can't guarantee you the sales. I can lead the horse to the water. I can't make them drink. Yep. And so if you spend a hundred thousand, I know that there's going to be millions of people to see, and I'm going to show you screenshots, analytics. You're going to see that millions of people saw it. What happens once they get to your website or to your platform? That part's not on me. That's on you, right? What's interesting is when it works, oh my God, the gasoline on the

fire that people want to pour. Yeah. And you just keep going, right? And then it's different influencers, same category, and you just compound from there. Okay, good. So I think that helps people that are not sure about social media, influencer marketing. That summarizes it super well. And I presume your business, they can go there, you manage it, you find the influencers, you pair them, you handle a lot of the logistical side. We do everything. Yeah.

And that's the biggest problem for a lot of people, right? It's like, who do I find? How do I negotiate the deal? How do I do all that stuff? So super awesome. What about the next thing I would love to speak about is you've been so successful by taking your brand, your personal brand, your connections, building lots of amazingly great things through partnerships and through raising money and capital and investing, right?

So that's, you know, that's growth minded, right? So how a lot of people, they do one business, they own 100%, they don't want to do partnerships, they don't want to invest any more money. It's like, I see the way to be building true wealth is what you're doing. So can you talk about that mindset of all that expansion? Yep. So once you have your core business or your core company or your core salary that you're getting from a business you're working on, the next way to grow and grow at scale is either joint ventures or bring on what I call a quarterback. Someone that's going to lead a business for you and you get to be the coach

or you get to be a partial owner of it. I can't. So when I do joint ventures, for the most part, they're 50-50. I find companies that say, hey, Rudy, I want to start selling these Nike boxes. I think these are awesome. You and I will be 50-50.

I'll blow it up on influencers. You blow it up with paid ads. We'll get press on it. And you and I will split 50-50. I'll blow it up on influencers. You blow it up with paid ads. We'll get press on it. And you and I will split 50-50 on this. That's a joint venture of an obvious product that we know works because it looks good. It's visual. I know you, I can trust you're going to run the ads really well.

You know, I'm going to do influencers really well. That's an easy one. It's not going to be a ton of money to start this thing up. We're going to buy a thousand boxes to start, spend a quarter million to buy inventory. Let's go. If it works great, if it doesn't, we're not going to get hurt.

Or I could say, hey, Rudy, I love this thing. I'll put in 500 K you run the whole thing. I'll give you 10% and I'll put up all the money. Yep. So there's two different versions of it. Joint ventures. We work together. We both pitch in. We both put in our efforts and money. Other one is Dan's like, Hey, you know what? I'll just, I'll put a 500 K. I'll be the money. I know Rudy's good at ads. I'm not going to really do much influencer side. You go sell these for us and you take 10% for free and I'll put up all the capital. Yeah. And I mean, the problem again with a lot of people that don't have the growth minded is they go, oh, I don't want to take any risk. I'll do the 10%. But then if the company becomes worth 50 million one day, you now took advantage and now they're crying because they're only got a

5 million stake in it, right? And that's the part of business. You look at billionaires, you look at people that have built something great beyond the norm, they've took risk, right? They've took risk. You're putting the risk. You're gambling the half a mil, they're just gambling a bit of time, right? But you're successful because you keep taking that gambling. Maybe if the gambling site you started many years ago got you used to it. So what would you say to someone right now? Because I know a lot of people listening, they're trying to start out, build a business, quit their nine to five or grow their current company, but they're scared to take the first step. They're scared to take the risk.

What would you say? The first thing I would say is don't quit your day job yet. Most of the time when you go start your new venture you're not going to be making money for you personally for a long time even if you go out and crush it let's say these nike boxes at the example you go out there and rudy and i put up the money rudy and i put up 250k each so your your name is jennifer we give you five hundred thousand dollars you're the ceo of this right if you go out and crush it and you go do a million dollars in sales rudy and I are happy and proud of you. We're probably not going to take any money out. You're definitely not going

to take any money out because even though you did a million in sales, it costs us 400K in inventory. We spent 200K on ads. We've got $200,000 in salaries and office and rent and insurance, et cetera. We need more inventory for the next season for 2024. We've spent money at a convention to go to sneaker con and we got to boot that sneaker con. There's no money left for you. Whoa, whoa, whoa, wait a second. Before we go into the rest of this episode, I'm going to interrupt abruptly

and just ask you one big favor. I hope you're getting a ton of value, a ton of knowledge. I hope you're getting some breakthroughs from myself and the guests. And I want one thing in return. What I would love is for you to subscribe and leave a review. The reviews and the subscription grows the podcast.

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So let's get back into the episode. I appreciate you guys and let's dive back in. And so even when you crush it on your new venture, and so what I recommend is for the most part is don't quit your day job. Keep making that three grand, four grand, five grand, eight grand a month, 10 grand, whatever it is at your job. There's a lot you can do from 6 p.m. to 10 p.m. There's a lot you can do on the weekends. You can work 20, 30 hours a week on the side until you've sold

enough of these before you come ask Rudy and I for a check. Before you leave your job making six grand a month at the accounting firm, I would feel way better for you to go out there and sell this from 6 p.m. to 10 p.m. each night and on all the weekends until you've got X amount of sales and you feel comfortable. Once that thing is making you similar amounts of money or you know that you're on pace to make similar amounts of money, then it's much safer to take that risk. Again, this is coming from a gambler.

Most people say, you know what, screw it. Tell your boss to piss off on it. I'm quitting. I'm leaving. I'm going to go start this company. Even if you crush it, you're not going to make any money for a while. So I'd rather you see your bills and overhead be covered while you're building this business on the side. Yeah. I mean, it's good because the other thing too, that you don't understand is if you do quit the job, which I'm all about people quitting the nine to five, because I think it's the curse for many people. But like you said, it's strategic. If you

do do it too early, you have this internal stress, right? And then you actually run the business badly. That's what I've learned is like, when you don't care about the cash, like this more capital, my red business, we are probably going to do 25, 30 mil this year. And I won't take any money from it. I take it from my agency, my investments, all my other stuff, my real estate. And it's so nice because we still are always cash tight because I'm hiring 15 people a month.

I'm spending more on ads. I'm doing more on Instagram. I'm doing more shout outs. But I don't, if I had to pay all my own lifestyle, which when we're at our level, we spend a lot too, it would affect the growth of my business. gratification side that makes a good entrepreneur versus a bad one that they know that especially if they're going like i want to build i want to be a billionaire and i want this to be a hundred million dollar holding company in the next two years and then you can make more at that level than you could taking a salary for five ten years right so it's the delayed gratification and i just shot a video uh two days ago on instagram which is literally that it's like hey if you're complaining you can't start a job or a side hustle or get your work done stop watching netflix stop playing computer

games stop going out in the evenings and weekends and don't get me wrong i like all that stuff but i've paid my dues for 10 15 years so i can now do it right and i mean the problem these days is people you know a lot will want to complain instead of taking action. From 23 to 27, when I said earlier about 55,000 retail stores, I literally don't remember a birthday party, a date, nothing. I just worked. I don't regret it, but that was what set me up for the rest of my life. Those four years of hard work, I didn't have a TV. Why?

From those four years, I sincerely can't remember anything but selling. That was it. However, I sincerely can't remember anything but selling. That was it. However, I don't regret that part of it. Most of the time, people are out there thinking they don't, you've got so much time. I didn't have those assets back then. I didn't have social media. I didn't have those, the things that you can do. I didn't have DocuSign. I know it sounds weird. I feel it sounded like really old. This was all 12 years ago. You didn't have a smartphone. 12 years ago, you didn't have a smartphone. Think about that for a second. 12 years ago, you actually had to get a taxi because there was no Uber. 12 years ago, like that's not a long time.

And what's going to happen over the rest of, over the course of time now is technology is compounding. Yes. Because zillions of dollars, way smarter people, way faster technology. What we have in ourones now is better than any computer when we were growing up sure times times 10 000 right and so you guys that are listening you have access to a cell phone if you're listening to this you have a computer or a cell phone the power that you have in there is all free yeah all the apps we just talked about all the things you could be doing with google facebook shop, Shopify, etc. are free. So sitting there saying you don't have time, you've got plenty of time at 9.42 p.m. on a Tuesday.

I promise. Yeah, you don't have. I mean, a lot of people don't have discipline, right? They don't have focus. And I also teach. I mean, part of it's figuring out your why. Because when that's strong and you've got that, like, I'm going to quit my job. I'm going gonna start this

or i'm gonna grow my business to a million dollars or i'm gonna grow it to 10 million dollars when the why is strong enough it it clears everything away right like you probably didn't have to go oh i'm not gonna buy a tv because if i buy a tv i'm gonna watch it it wasn't even a discussion because your why was so strong right same? Same for me. I worked three jobs for five years, 80 hours. Then yeah, this rest of my life is this, right? And it's because my why is so strong. So I mean, people need to figure out their why. They need to stay disciplined, pay their dues.

And one thing I love too that you said is, you know, for four years, you just head down, got on with it, but you've created, even that four years potentially created more wealth and like a better success platform for you and your family than most people ever do in 40 years and that's the beauty of the internet and the power of you know believing in yourself is in four or five years you can build more than most people make in 40 years but you've got to commit you got to take the risk right so last couple of questions is one

thing I've seen a lot of people do in the last few years is leveraging their influence, their connections, their network, their community, their tribe to crowdfund, right? For partnerships, for opportunities, for businesses, you're doing multiple things now, also raising capital, right? So can you talk us through what you're investing in, why, how you're picking deals, raising money? Yep. So we're mostly looking for companies that do two to 20 million in sales. The reason for the $2 million minimum is it allows us to remove a lot of the scary part of entrepreneurship and startup investing. You hear a lot of stories about 90% of startup investing fails. Yeah. For the companies that are doing zero. Yeah. The zero to 2 million is where a lot of that happens. Once companies start to get out of that $2 million range, now is when you can pour

gasoline on the fire. Yeah. I can't pour gasoline on a tiny little spark. Sure. Right. So will I angel invest into companies? Yes. I've done 43 investments. Most of them were at zero. They were startup companies. Now I focus mostly on. And that for people that don't know, that's like, you're going into those knowing it's high risk, high reward, right? It's like four or four will take off or two, but they could be the next Facebook Ubers, right? So I will do high risk investing personally. I won't allow my investors, my syndicate group to do high risk investing because it's on me. I don't want to egg on my face over that situation. So last year we did $44.5 million of investments into mostly food and beverage companies. That's called Elevator Syndicate. I have 846 members of that group. And then in the mastermind members, we present to them at the masterminds in that setting that

you just mentioned. And in a one hour period period we present to them a company mostly food and beverages last year or consumer products because we know we can help them the most and is that because of the multiples that i get in these days as well as a driver for you right so food and beverage brands consumer products have a high multiple because it's cheaper for the large food companies or the private equity groups to buy a food or beverage than to start it and they get the customer base for that. Yes. They get the distribution that comes with it. So if Skin Tea Beverage or Icon Meals, these company, Cauliflower Foods, they're all doing 5, 10, 15 million bucks in sales already. It's easy to take them from 10, 15 million bucks to 50, then 50 to 500.

Yeah. It's a big difference in business. And so we look for that sweet spot. We only accept accredited investors because that also reduces the headache. And we do it in a fashion of I'm investing in every deal. So Joel and I, and another friend of ours, Josh, and sometimes Bobby Castro, we're putting in one to $2 million out of the three to 6 million. So we're not just saying, Hey, we're raising money and we're going to take a 20% carry like a normal syndicate group. We're no, we're putting in 1.3 million in the deal. We're putting in 1.5, we're putting in 1.1 million into the same deal that people invest into.

So everyone in the room or through our syndicate feels even more excited that we're putting our own money into the deal. And I love that model because people are investing in your decision-making, right? Your guy's decision-making, your guy's relationships, your guy's... And I do the same with real estate, right? I have my own real estate, but I'm so busy, I don't have the time to analyze deals and stuff. So I'll invest with my friends that own 400 Miller real estate. And they're like, they're like the Rudy Moore of Facebook ads in real estate. I'm like, I can trust you. Like you could trust me in this industry. Right. And that's the cool thing. Cause there's a lot of people that create these internet businesses and they, you know, they buy the Lamborghinis and stuff, but it's all like, it's this revolving door. And it's like,

Hey, you got to take like, have a great lifestyle. I'm all about that, but you've got to take some money out of it and like invest it smartly and whatever it is, real estate funds like this, you know, your own business obviously first. So I mean, giving people a vehicle for that is the new, it's, it's compounding, right. It's happening more and more. And I mean, it's the new way of like this marketing influence world where people can put money, nothing safe, but put money smartly, I would say. Yeah. You reduce your risk by co-investing with people that are really good at it. You said a friend does $400 million real estate. They're really good at it. Whereas we invested with Joe Schmo, our college friend, and it's his first deal or second deal. It's not going to ever compare to your friend with $400 million in real estate, right? And you don't have 20 years to go and learn it like he did, right? Well, you can, but it wouldn't be smart. You should stay in your lane and let him stay in his lane and that's how it works, right? So for anyone, final thoughts. So, you know, our whole theme here is the red

life, living the red life, taking the red pill, building a dream life, living in wonderland. What would you say to someone that's trying to build that dream life? What you learned by building your life so i will actually say something that you're not gonna expect okay keep your overhead low yeah by keeping your overhead low you can survive all the roller coasters that other people aren't going to survive when the whole world shut down so many restaurants went away everbull we had 27 locations now it's 59 locations and we have 297 that are already paid for and being built wow because during during the shutdown when every other restaurant closed down we were full steam ahead yeah most people and the reason that it worked was those restaurants they have three employees no kitchen low overhead a couple grand a month for rent.

When someone starts getting a four bedroom and they live by themselves and they're like, oh, it's super cool. You're never going to go to those other two, three bedrooms ever. And you're like, oh, well, instead of three grand a month rent, my rent's only four grand. It's only a thousand bucks. No, it's 12 grand a year. And over the next five years, that's going to be 50 to a hundred,000 that you just spent on rooms that you're never going to go into. Oh, my car payment's $800,000, even though you could have got a car for $500,000.

It's only $300 a month. No. $3,600 a year. And so I'm not like Dave Ramsey, like, oh, don't buy Starbucks. I'm not saying that. Yeah, yeah. I'm saying you don't need two cars, get one. You don't need four watches, have one.

I'm not saying not to have your fun lifestyle. Sure. And have the red pill lifestyle. What I am saying is if your overhead stays low, the money that you saved from buying the fourth watch or buying the $7,000 of Supreme clothes or the 20 grand at the nightclub, that money being used in your business multiplies. Yeah, of course. You think your business is good and you can save 20, 30 grand a year from the random stuff and actually spend it on this and keep your overhead low.

You are going to build a lifestyle that then later, I'm not saying when you're 60, because I'm not talking about making money and wait until you're 72 years old when you don't need it as much. I'm talking about the years when you're 20s and 30s, which is probably most of your listeners. In your 20s and 30s, if you keep your overhead low and you stay in a one bedroom, two bedroom, and you have a car payment that's 500 bucks, not 1200, I promise you that money is going to compound into millions of dollars over the course of time. I love it. So one thing I would say that most people don't know, and I don't think you even know, is I just collected a second red jet ski today. So I've got to now go and return that.

You're making me feel bad. But no, I mean, like the way, like I buy a lot of stuff. But for me, I've always had like a 5, 10 percent rule. Right. So like of my net profits and what my businesses are generating, I try and like, I might spend 20 grand a month, but it's like 10% of my net, right? And it's like, I mean, people don't realize that when they're like, wow, that guy's stupid or he's spending too much. It's like, I'm spending 10% of my net, right? Or 20% of my net, that 80% is going back in my business. It's going into

real estate deals. It's going into different investments, et cetera. And I think people don't see that because some other people are buying everything. And I think it's also hard when with the internet world, you can make so much money quickly and you haven't grown the business and financial acumen to manage it, like you said. So I love that. I mean, it's like, be smart, right? Have a balance i guess like i always say there's always danger at either ends of extremes right right so like have some middle ground have fun but invest your money in your business invest it in good places don't blow it until it's a small becomes a small percent of your net exactly so cash flow is king right they

would say good all right i appreciate you being on you for coming. I'm sure this is super valuable for everyone. I love to dive into the whole social media influencer world and also how you've now took this to start investing into all these companies and building all these amazing partnerships. It's awesome to watch from a side and I'm sure everyone tuning in will get a ton of value. Appreciate it, bud. Thank you.