Living The Red Life - Empire Building with Elena Cardone

Episode Date: January 23, 2023

Elena Cardone — herself once a lady in red — is chatting to the man in red, Rudy Mawer, about how your mindset around success is affected by your family and how they support you. Elena is the better-looking half of the power couple that is Grant and Elena Cardone — successfully married and building an empire. There are nuggets of wisdom aplenty here in this episode of Living The Red Life. The theme is balancing work and family life as we prepare for what could be a tough financial year in 2023. Elena recounts what happened with her and her husband in 2008 and how they doubled down on their idea of building a multi-million dollar empire in the midst of a recession. And Rudy shares his ideas about creating a golden force field of positive friends, family, and work colleagues. It’s all here, and it’s all good. Be sure to check out the life-changing 5-Day Challenge that Elena is hosting. Rudy will be there too, and this episode is just a taste of the financial opportunity and insights that lie ahead. Register now for the FREE 5-Day Unbreakable Challenge with Grant, Rudy & other business titans this January 24-28th. Don’t miss out! RSVP for your seat: http://theredlife.com/unbreakableThe first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE!  We are also giving away thousands of dollars worth of amazing prizes 🤑, including AirPods and other must-have tech gadgets. Join here!“It really is strength in numbers. I’m a testament to that. It’s how we run our empire – and it’s crucial.” - Elena Cardone In This Episode:- How the 2008 financial crisis turned into an opportunity for Elena and Grant Cardone- The importance of being aligned with your spouse/partner- What a strong support group can do for your success- What does a “golden force field” look like? - The 5-Day Challenge — A free event that will change the way you see businessConnect with Elena Cardone:WebsiteConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Can you imagine being in a distraction-free environment where you get to make decisions with confidence and certainty knowing that your family is supporting you because they're all linked into the mission? I mean, it's strength and energy and environment. My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. Guys, what's up here at Grant's office with the very famous Elena, the arguably better half. I don't know. That's what I hear. Yeah. I mean, is there really an argument about that or was this just kind of common knowledge?

I don't know. So we were chatting last night at dinner and I wanted to do this today to talk about the mindset of success, but also building the family around success, the support around success and how to become successful. Because, you know, the famous saying, you're five people you spend your time with. And I always say, well, you spend most of your time with your family. Right. And they're included in that five. So I would love maybe just tell my audience like what we were talking about last night, about how you've always been there with Grant pushing him and how you had to come together as a team and share the vision like we were talking about. Well, you know, in 2008, when the economy collapsed, that's when it really shed light into our existing relationship at the time, which was I was operating on my own. Grant was in his world. We were yet married. I was building. He was building. We were coming home. We were somewhat destroying because I was vying for, and maybe he was vying for, this power position struggle. 2008 happened. I'm pregnant with my

first child. The economy collapsed. Multiple, everything that could go wrong did go wrong. I was forced to look at that time of like, wow, you know, Grant, I believed, wasn't really strong enough at the time with the amount of hit that he took to get through it by himself. And I really looked at what it would take to get behind, to support him, beside him, however you want to language that. But really get behind him and to support him into trading in my thing, my acting career, but to really get behind him and support him. And can we get to this multi-billion dollar empire that we envisioned back then that came out of the last recession in 2008? That's when I really looked at, wow, you know, how can we get on the same page? Who are we? First of all, who are we as a couple? Where are we going? Who are we? What do we want? It really got us like

fortified on the same page. And then we looked at, okay, let's delegate the roles that I can do to help us get there. And what can you do to help us get there based on our strengths and weaknesses? Right in the lane. Yes. so we can work together so i'm not fighting for you because i already have my departments that i'm the boss of over here i get to be i get to run and then you get to run and now it's clear you make the decisions in this area i make the decisions in this area when we came together in 2008 and we really figured that piece out we really started to make huge exponential strides towards actually achieving those dreams together.

And I think the part that's important is probably a lot of relationships. Like when it's good, it's good, right? Like when revenue is good, bills are paid, everyone's growing, people are making a ton of money. Most times you see true colors come out and you see strength and weakness, right? So it's like in the last five years, maybe everything's been good and you deal with it. But as we've talked about, we talked about this morning and at dinner, next year is going to be a lot different. Next year is going to probably change. And if revenue is going down and everything's getting harder. And people panic and want to retreat. Yeah. Then that's when that support

network, the five people you spend your time with in the family environment, so, so important. To have them all on the same page, on the same mission, like being able to support each other, show active interest in the success of each other, being strong enough to bear the weight of, bear the weight of tough times, and not only bear the weight, but become stronger in the meantime

to really be able to get through it, to come out on the other side, so far ahead of everywhere else if you just prepare. And I see this, a lot of our members, right? Like we work on the mindset for them, but then if they leave the Zoom call for 23 more hours in the day, they're with someone that doesn't support that mindset. One hour doesn't help. It's like personal training. In that hour, it can be great, but if you eat crap and don't sleep the rest of the week, it's not going to help you, right?

Whoa, whoa, whoa. Wait a second. Before we go into the rest of this episode, I'm going to interrupt abruptly and just ask you one big favor. I hope you're getting a ton of value, a ton of knowledge. I hope you're getting some breakthroughs

from myself and the guests. And I want one thing in return. What I would love is for you to subscribe and leave a review. The reviews and the subscription, and I want one thing in return. What I would love is for you to subscribe and leave a review. The reviews and the subscription grows the podcast. It allows me to bring you even better guests. It allows me to invest even more time and money into this podcast to bring you the latest and greatest, the best entrepreneurs from around the world

that are crushing life, crushing their business, and giving you all the tools, the mindset hacks, the knowledge, and the environment you need to be successful. So do me a favor, if you've got any amount of value from today's episode so far, or any previous episode, or any of the content I've done, it would mean the world to me if you hit a five-star review,

give us your feedback on the show, the episodes, and subscribe and download. Plus, if you do that and send me a screenshot on Instagram at RudyMoreLife, I will send you a bunch of my free training, marketing courses, sales courses worth $499. Yes, $500 worth of courses for a simple 30-second review. It would mean the world to me. Send me that screenshot. I would love for you to leave that review and I would appreciate it very, very much so we can keep growing this show and make it awesome. So let's get back into the episode. I appreciate you guys and let's dive back in. And the five day challenge that's coming up,

you're sharing this, right? How to build that from that side, how to structure it for success. So that's probably one of the bits I'm most excited for. Oh, I'm excited too. Yeah, that's going to change because a lot of people like the marketing, the sales, the business advice, obviously it's so important, but it's there. It's accessible, right? This stuff isn't really accessible. No one's really teaching that. That's right.

And it really is strength in numbers. I'm a testament to that. It's how we run our empire. And, you know, it's crucial. Can you imagine being in a distraction-free environment where you get to make decisions with confidence and certainty, knowing that your family is supporting you because they're all linked into the mission?

I mean, it's strength in numbers. Energy and environment, right? Energy and environment. I talk about that a lot. I pay a lot of money for my place where I live, right? My offices, being around the right people. And I get rid of people very quickly if they don't give me that right energy, that right environment, staff, friends, right? You've got to create that. I always talk about a golden force

field. You've got to put yourself in, right? Because business is hard enough and next year, it's probably going to get harder. So you need to build the foundations ready for it. And to have the family buy in to understand, you know, that how to weather the storm and to really keep them actively engaged. So you're not branching off doing your own thing, excluding them, coming home, expecting them to be all inclusive and, you know, expecting them to understand the bubble that you've just excluded them from. Do you know what I'm saying? That creates the friction. And then you go back into your business and now you've got them on your mind when it should be business because we're having failing times. But imagine if you actually can continue to create in the relationship and with the business mindset, everyone together to where you can actually come home. It'll alleviate and help smooth out those waters.

Most people don't have that, right? That's the problem. So final two questions quickly. The five days, right, is coming up. I'm excited. You're there. January 24th through the 28th. Yeah, probably the most game-changing four or five days you'll spend next year to get ready for the year, to change the way you see business. Free event. And Grant's helped always push me to that next level. You've helped me on the family side, the subconscious part that people don't talk about, right? So you guys, I'm going to be there. I'm going to be there for the marketing side. Grant's there for everything, right? Making you think bigger, lifting you up, showing you how to work through maybe harder times through recessions. And then you're going to be there building that support network and that. So last question, right? You need to sign up, click the link, join us. We're all going to be

there hanging out probably the best week of your whole next year. So final question before we wrap up, where is the red dress? I don't know. I gave the red dress away and now mini me is making it look so good. I'm like, dang, I like that dress. Matches your outfit perfectly, right? Good. All right. Well, I appreciate it. Hope you guys enjoyed that. Hope you learned something. Hopefully you can take that away and implement it and join us for a full week where we're going to be talking about this all week, getting you, your family, your spouse, right? Your network, your five friends, your five people ready for hopefully the biggest year yet if you apply everything we're teaching.

It's the biggest opportunity of our lifetime right now. Good, click the link. See you there. Elena will be there in the red dress. I'm getting the red dress. Take care. Ladies and gentlemen.