Living The Red Life - From $6 Pizzas to the Million Dollar Day with Dan Henry

Episode Date: February 6, 2023

How do you go from earning $6 an hour selling pizzas to making a million dollars a day selling your own course on the internet? Let’s ask Dan Henry. He is the founder of CloserDeals.com and the bestselling author of Digital Millionaire Secrets. Dan is also, quite simply, one of the most influential entrepreneurs in the world.There’s a fantastic meeting of the minds as he chats with our man in red, Rudy Mawer, in this inspirational episode of Living The Red Life, and they talk about all things sales and the mindset of making money on the internet. This episode is chock-a-block full of tips for you to get started as an entrepreneur online — even if all you have is time. Dan’s Million Dollar Day is testament to that. As these two entrepreneurs at the peak of their game agree, it’s all about being unreasonable. Take the red pill and check it out for yourself.“To me, Sales is a universal skill because you can use it to sell for other people and make commissions, or you can use it to sell your own product. And you can use it to sell your kids on eating their vegetables.” – Dan HenryThe first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! https://m.me/rudymawerlife In This Episode:- Why being unreasonable is one way to succeed in business - Dan’s origin story: From a pizza delivery guy to becoming the best salesperson.- How to take control of your life — earning money beyond the norm- What is The Morning Gun Drill?- The benefits of learning SEO for your business - Making your way to success through a billionaire's mindset - Understanding the mindset of making money on the internet- ‘Safe and Survive’ versus ‘Thrive’- The importance of mentorship - Why extraordinary people can only thrive in extraordinary environments - Dan's golden advice on how to learn from anybody else- Winners versus losers: How you should differentiate.- Dan’s top tip for achieving confidence and success- A common misconception about rewarding hard work- Dan’s Million Dollar Day ~ The StoryResources (Books Dan recommends): The 48 Laws of Power by Robert GreeneSam Walton: Made In America by Sam WaltonConnect with Dan Henry:WebsiteInstagramConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Let's talk about the mindset of making money on the internet. What are the big things? So here's the basic thing. If you decide that you want to be a car mechanic and you don't know how an engine works, how good of a car mechanic are you going to be? Yeah. Not very good. Well, if you want to be successful at anything and you don't understand how your mind works,

you're not going to be good at it. So here's what I love about mindset. Your mind is naturally, by its default programming, designed to keep you safe. That's why when you touch a hot stove, you don't have to think about it. You retract. When you're near a ledge, you don't have to think about it. You get nervous. Your mind, through whatever...

Your survival mechanism. Your survival mechanism. And so in order to have reward, what must you first do? You've got to risk. My name's Rudy Moore, host of Living living the red life podcast and i'm here to change the way you see your life in your earpiece every single week if you're ready to start living the red life ditch the blue pill take the red pill join me in wonderland and change your life guys what is up back for another episode here with dan henry close friend of my local uh

until he moved and left me but But he is kind of local. He's kind, still local. Only half the time, right? That's what I mean. So he's kind of local here in Tampa. Obviously, we both started, you know, from nothing, built businesses, went online. We're very douchey.

We embrace the douche. We have the douchey glasses on if you're watching this on video. Prescription. Okay, okay. These are not prescription uh that's all douche yeah okay okay that's fair um but yeah here to drop some bombs hopefully talk a lot of like high-level marketing strategy right like i mean me and you have a lot of really

cool high-level marketing strategy but also the mindset i think we connected right away because we're like no bs like you know, stop being weak. Stop complaining. Stop being a little bitch. And let's just like get on with stuff. Stop being reasonable. Yeah. Because most business owners are too reasonable.

Yep. And when you're unreasonable with your expectations and with your staff, you elevate them. Yes. And when the world says, no, be more reasonable, you know, that's when you have to be even more unreasonable. Reasonable people don't change the world. I always talk about cancer, trying to cure cancer, trying to invent the light bulb, trying to

create the internet. None of those people were ever reasonable. Michael Jordan being the best in a sport, Tiger Woods, all those people, Usain Bolt, none of those were reasonable with their training. Elon Musk is not going to put a human on Mars being reasonable. He's not going to bring free speech back to social media yeah yeah so so let's start at the start with the story right like the part whole thing of the red

life is building a life of your dreams using the internet to do that um obviously you're a good friend but i think you also like the one of the best people I could have here to talk about that. Right. Because I started at eight dollars an hour in a gym, right, doing fitness plans and cleaning gym equipment. And you were selling pizza. So you were getting people fat and then I was getting them unfat. And then they were going back to you at the weekends to binge to then come back to me on Monday. Right. So it's the circle of life. So talk to us about that story. So I I deliver pizza for seven years straight. Yeah.

And, you know, I never thought that I would really do much more than that, even though I wanted it. And one day I saw a Craigslist ad. Crazy dude, yeah. And it was an ad for a sales job. I was like, sales, huh? What's this sales thing? And it ended up being a and i really wanted

out of pizza right like so it was like do you have five years sales experience and i'm like i think so selling pizza so i said yes so i get i i get somehow i get the job yeah they fly me up to new jersey wow it ends up being the company where Billy Mays, the odd thing, got his start. I get his manager, the guy that taught Billy Mays sales, is my sales manager. And he pulls me aside. And by the way, it was to be a pitchman where we would pitch pots and pans at department stores and do like a cooking show and then sell the cookware. Yeah, nice little titanium cookware. And he pulls me aside after a week and a half of training. He's like, you don't have five years sales experience.

And I'm like, no, but I got balls. He's like, that you do. And I was telling him, I was like, dude, I don't, you know, I grew up in a world where nobody listened to me. Okay. Like I went to school and I dealt with what a lot of people deal with, like bullying and things like that. And I didn't get invited to parties a lot, so I would read a lot of books. And so I knew stuff, but nobody would listen to me.

Yeah. And it really sucked. And so at some point my dad pulled me out of school because I would get in fights every day. Like I went and learned like jujitsu. Yeah, yeah, yeah. Defend myself. And then I just got in fights every day because I was like, well, now I know how to do jujitsu. I just got combative and it was just bad. It pulls me out. I didn't really have a lot of social skills because my whole high school,

I homeschooled myself. The number one thing you need, well, one of the number one things you need to be a good salesperson, at least I thought, was social skills. I didn't really have him. So he says, listen, if you just read the words, we've spent millions of dollars in research on this time to figure this script out. Wow. Just learn these words.

People will not only listen to you, but they'll buy from you. So I get up there and I just, okay, memorize the words, memorize the words. I get up there, I do it, and all these people buy, and I make $1,500 in commission. And it was at that moment I realized that if I just knew what words to say

and how to say them well, I could completely take control of my life. And that was the beginning of me understanding that sales is probably the most valuable skill you could learn. For the rest of my life. I went all in on becoming as good as possible. I love that.

So there's a couple of cool things in there. So you took that job, right? Without the experience. So I actually saw people working out in the gym. I was working out at the gym and then there was this big group getting a training session. And I said to one of the gym instructors that worked, I was like, what is that group doing? And they're like, oh, they're doing their qualification to be a personal trainer. So I had money saved because I had business like online, like eBay and stuff as a teenager. So I paid the money to do that. Went on the practical week where they do all the training

and then you have all the theory and then you have a test eight weeks later. And then if you pass that, you get your qualification. Well, I did the five days practical, then applied to a bunch of gyms to work there. I wasn't qualified just in the practical days. And it was like, I was 17, never interviewed in my life. And I get the first job that I applied for. And I'm like, how the hell did I get that job? And I was late. I went to the wrong hotel. It was a hotel gym at the Marriott. And I went to the Hilton across the road. So I'm to the Hilton across the road. So I'm in the Hilton. I'm like, Hey, I've got an interview. And they spend 20 minutes trying to figure out the interview. And then the Marriott ring me. They're like, where are you? I'm like,

Oh, I'm stuck in traffic. So I'm like, Hey, I got to go drive across the road, get this job. And for about half a year, I'm still not qualified, but they don't know that, you know, I'm still waiting for my certificate. So you made, you made what you're at today and where you're at today. And it all started with a ripple, right? And you made that happen. And I made that happen too. So that's just super cool. And I love that. And you were unreasonable. Exactly. We were unreasonable and we figured out how to make it happen. Right. And we were also creative. Right. The reason my ads perform and we do so good and yours too, is we're creative. We stand out, we catch attention. And you know, you've done a lot of creative ads over the years. So have I, and I love that about you

and you've crushed it with those ads. Right. So, so one thing I also want to touch on that you said there is you figured out how to take control of your life, right? Because you figured out skill to earn money beyond the norm. To me, sales is a universal skill. Yes. Because you can use it to sell for other people, make a commission, or you can use it to sell your own product and you can use it to sell your kids on eating their vegetables. And people can come and do that with you, right? So if people love selling, they're good at selling, that's what you've now transitioned to because you're so passionate, I presume about that. So I've, I've had many, not many, but, but, you know, several offers over the years. Um, you know, I just threw together a membership site.

Um, you know, what's funny is I saw, I saw all saw all these comments uh because i took a year off yeah because i was i was freaking tired man so people like oh dan's washed up this and that i'm like okay okay so i i threw together like on like two days notice yeah a black friday offer i took all my marketing courses and i packaged them together for 97 bucks a month and in seven days we did 130 monthly recurring revenue. And I was just like... And then I saw the comments of like, well, wait till the chair.

Wait till how many quid. I love watching. It's like everyone attacks everything though, right? It wasn't like... They don't have any. Yeah, it wasn't like, well done or that's so cool to watch, which I was thinking when I was watching your screenshots. I'm like, that's so cool.

Good for him. It was like, poke the hole. Poke the hole. Yeah. This and that. They were coming up with theories like, oh, this is the, this is the real strategy here. I'm like. And how much do you think they made on black Friday? Right? Like they didn't even have an offer. They didn't have an offer. They were focused on you. But that was just a quick thing. I mean, the thing that I really am passionate about that I got into was, you know, is, is, is sales. You know, there's so many companies out there that they have a sales team and they like, who's leading this sales team? Who's telling them how to sell these? It's, I'll just be honest. It's a blind leading the blind. You know, you have

somebody who, let's say you, you sell solar or let's say you sell, I don't know, maybe you're a coach and you sell health. You're an expert at that. Yeah, yeah. You're not an expert at sales. You're not an expert at training salespeople. And you're certainly not an expert at managing sales. For sure. No, but should you?

No. So, you know, that was the inspiration behind ClosedDeals.comcom was listen, let's come in. I can have a one hour meeting with a sales team every day or my sales managers can and increase sales just by, and this is how I explain it, right? How many times have you seen a football game where one team is losing?

They're losing bad. Yeah. Like they're getting their ass kicked and then they go back at halftime and they come back out. All of a sudden they come back and they go back at halftime. They come back out. All of a sudden, they come back and they win. It's the end of the game. They've won the game. The reporter goes up to the quarterback and says,

how did you do it? How did you turn it around? He says, well, you know what? Honestly, it was the speech the coach gave in the locker room. He told us what we needed to hear so we could do what we needed to do. It was the game-winning speech. And I always tell people, imagine if you had that game-winning speech for your salespeople

each and every day. Sure. Yeah. And so that's what we do. We develop the system, not just for accountability, but for motivation, coaching them on overcoming objections, everything, where if you consistently do it every day. My partner, Phil, he's former military. Yeah, he is. So we call it the morning gun drill. I like it. Yeah. Because what you know, I've never been in the military, but the way he told me is like, you can know how to

shoot a gun, but if you don't drill it every day, when, when crap goes down, you're like, it's gotta be second nature. Yeah. Yeah. And I like, so, so we, you know, we went from pizza to sales teams that let's talk about that middle point too. Right. So I've known you for a few years. We came from this whole, you know, world of ads and funnels and that. So talk about the evolution.

So, so how did you go from sales, right? And that job to building a funnel, launching a funnel, making money online. So, so, um, I owned a bar right now here's what happened i got into affiliate marketing okay i had an electronic cigarette review site and i learned seo yeah yeah yeah okay and i got ranked number one for like electronic cigarette electronic okay funny i was making thirty thousand dollars when was this this This was like 2010. So you've been making money on the internet for 12 years or so. Kind of.

Kind of. Because for six months, I made 30 grand a month. I thought I was Mr. I thought I was. That's good money on the internet still. Yeah, yeah, yeah. I thought I was great. And then all of a sudden, Google was like, no, we're not doing this anymore. And my rankings went down.

And I didn't know how to make money other than that. Sure. Like I got lucky. Let's be honest. I got lucky. So I tried to create a software. Okay. Which has been the, I've had two unsuccessful softwares and one very successful software.

Software has been the bane of my existence. Okay. So I put all that money in. Sorry, I skipped. I took that money and I got mad at the internet. I said, no more internet. I bought a bar. I watched every episode of Bar Rescue.

I did what it said. Wow. Yeah, and then I learned Facebook ads to promote the bar. Back on the internet. Yep, back on the internet. Actually, you know what I did? Yeah. You'll appreciate this.

The bar was not on a main road. You had to like. Go around. Yeah, yeah. So what I did was I put out Facebook ads and I said $20 all you can drink including Top Shell. Oh, okay. Which is nuts.

Yeah, yeah, yeah. Irresistible offer. So I lost tons of money that night. But here's what I did. I took a camera. Yeah. The whole bar was packed. Right?

Yeah. I had bubbles in the air. Yeah, yeah, yeah. The whole bar was packed. I took the camera and I just filmed the whole bar was packed right i had bubbles in the air the whole bar was packed i took the camera and i just filmed the whole night then i put together ads yeah i hit the town with the ads and i said this bar aqua bar lounge is the hottest new bar in town yeah it was just one night yeah yeah right and then because everybody saw the ads and went wow this place is packed everybody came and it was packed.

And you went back to normal pricing model. Oh, yeah. Yeah, yeah, yeah. That was one night. Yeah, yeah. And then I was more expensive than most people. High ticket, baby. Yeah, yeah, yeah.

And then I sold the bar 14 months later for a $300,000 profit. Wow. Which in the state of Florida is good, you know. And then I put it into a software I lost it all then I had to like I basically didn't work for a while tried to figure out ways to make money got hit with a 250,000 uh sorry I I started an agency because I was like okay well if I know how to get customers for a bar I don't have any money to start another bar or whatever maybe I can just you know do that for other bars, other businesses, and get paid a monthly fee.

So I did that. I was doing well with that. I think I was making maybe $20,000, $25,000 a month with that, getting back on my feet. And then I got hit with a $250,000 IRS bill. And I was like, all right, so you're just going to like. Yeah, yeah, yeah. So at that, this was the turning point. This was a real turning point was I looked up, all right, what's the fastest way to make money on the internet?

Wow. And it was online courses. Yeah, yeah, yeah. And I was online courses and probably still is. Yeah. And so I launched an online course. When was that? That was 2000. I'm bad online course. When was that? That was 2000.

I'm bad with time. 2016. Okay. Yeah. I think. Yeah. You'd have to go back on my Facebook. I think it was 2016.

And I read all these books. You know what the funny thing is? People want to make money, but they don't want to read books. Yeah. I read all these books on sales and marketing. I read Russell Brunson's books. And I tried to do a webinar. And I did it.

And I made freaking $48,000 in a day. Crazy. I was like, what? I thought I'd make like $3,000. Yeah, yeah. And then I did it 10 days later. And I made $52,000. I made $100,000 inside of like 10 days.

Crazy, yeah. And I had the money to pay off damn near half the IRS. But instead, I hired a lawyer and I got it knocked down to 50. Nice. That's it. And then it just went crazy. And it went from, I hit a million dollars in five months. I hit, you know, went all the way up to a million dollar months

even had a couple million dollar days because i remember stage selling yeah yeah dude stage selling yep you know and and the thing was is whenever i made money i immediately reinvested it back into more skill i've paid 50 grand for a one-on-one call with a stage selling coach multiple times okay i bought 50 000 but that allowed you to do the million dollar day. Right. Yeah. Like that's the thing is brutally, brutally, brutally reinvest your skills.

People, and I spoke to Grant about this because he's like, people are scared to do that, right? And I'm like, I want to be a billionaire and all the money now doesn't matter to me because what matters to me is the long play, right? The long game. And he's like, that's why you're successful and I know you'll be a billionaire and all the money now doesn't matter to me because what matters to me is the long play, right? The long game. And he's like, that's why you're successful. And I know you'll be a billionaire because of that mindset. You've won the mindset part and you get the mindset part. And I know that's big for you too, is like how we see things, right? And how you've been able

to build multiple businesses because of that. So we all know the internet is a great tool. You can make money with it. We've made lots of money with the internet. So we all know the internet is a great tool. You can make money with it. We've made lots of money with the internet. So let's talk about the mindset of making money on the internet. What are the big things? So here's the basic thing. If you decide that you want to be a car mechanic and you don't know how an engine works, how good of a car mechanic are you going to be? Not very good. Well, if you want to be successful at anything and you don't understand how your mind works, you're not going to be good at it.

So here's what I love about mindset. Your mind is naturally, by its default programming, designed to keep you safe. That's why when you touch a hot stove, you don't have to think about it. You retract. When you're near a ledge, you don't have to think about it. You get nervous. Your mind, through whatever- Your survival mechanism.

Your survival mechanism. And so in order to have reward what must you first do yeah you gotta risk yeah proof there right yeah well you can't profit off a stock if you don't buy a stock you can't get jacked in the gym if you don't risk the time in the gym yeah any reward in life is a universal principle any reward in life first comes from some form of risk. For sure. Well, if safety is the opposite of risk and your mind is by its default programming designed to keep you safe, then it opposes risk. For sure. So if it opposes risk, it opposes success.

So your mind is by nature designed to set you up to fail. And when you realize that, here's what happens. You sit down and you say, I'm thinking of investing in this thing. If it doesn't logically make sense to you, then you don't. But if it logically makes sense to you, and then you say, ooh, but I just feel afraid, or what if it doesn't work, or I feel, oh, it's my gut.

The biggest thing I hate is I go by my gut. It's just bullshit. Anybody that says I go by my gut. Oh, wow. It's just bullshit. Yeah, yeah, yeah. Okay. Anybody that says I go by my gut is just ignorant. I go by my emotion,

basically, right? It's like, I don't know how the human mind works, so I'm just going to say that due to sheer ignorance. Yeah. Like, you don't,

dude, if you logically know something is the right thing to do and emotionally you don't do it, it's because you're letting your mind. I love that. Yeah. And keep going. Well, 99% of people fail at life.

1% don't. Yeah. But 99% of people default to their mind's natural programming. 1% don't. Yeah. And I actually teach something very similar. So I like I teach in like evolution because it's the same in that and that's made us survive like going out as a child if we were in like a camp as like cavemen or

whatever i'm walking away from the camp and then getting eaten by an animal right or a dinosaur right and then i actually say so like our family is also the same because our families just want us to be safe and survive but but that's different to fry. Right. So like safe and survive versus fry. Our parents deep down is subconscious. They don't know they're doing it. They want us to be safe, but it doesn't mean they want us to go out of the camp and discover America or discover a new land. Right. Because that's risk. You could get eaten by a lion or something. Yeah, thrive without sacrificing some level of safety. Yes, exactly. So I, and I did a video the other day on why your family keep you poor. It's because

they're there to protect you. And that's different to letting you thrive. And your brain and your own body is the same as well. Right. As you're saying, it's keeping you there to be safe. It doesn't mean it's keeping putting you in a place to thrive and be successful, which is, you know, any millionaire or successful business owner has taken so many risks to get there, right? Whoa, whoa, whoa, wait a second. Before we go into the rest of this episode, I'm gonna interrupt abruptly

and just ask you one big favor. I hope you're getting a ton of value, a ton of knowledge. I hope you're getting some breakthroughs from myself and the guests. And I want one thing in return. What I would love is for you to subscribe and leave a review. The reviews and the subscription grows the podcast. It allows me to bring you even better guests. It allows me to invest even more time and money into this podcast to bring you the latest and greatest, the best entrepreneurs from

around the world that are crushing life, crushing their business, and giving you all the tools, the mindset hacks, the knowledge, and the environment you need to be successful. So do me a favor, if you've got any amount of value from today's episode so far, or any previous episode, or any of the content I've done, it would mean the world to me if you hit a five-star review, give us your feedback on the show, the episodes, and subscribe and download. Plus, if you do that and send me a screenshot on Instagram, at RudyMoreLife, I will send you a bunch of my free training, marketing courses, sales courses worth $499. Yes, $500 worth of courses for a simple 30-second review. It would mean the world to me. Send me that screenshot. I would love for you to leave that review review and I would appreciate it very, very much

so we can keep growing this show and make it awesome. So let's get back into the episode. I appreciate you guys and let's dive back in. Yeah, so what- You gotta take intentional risks. You can't just take a risk. There's a lot of people, to flip that around, there's a lot of people who are like,

oh bro, I'm gonna do this thing and it sounds, and they don't do the do-do. Yeah, that's like- That's equally as true. Yeah, that's the intellect. That's the mentorship, probably the experience. Right. Because I think in our world, the Internet, people want to shortcut those three things. Right. They might not have the intellect, but they're doing whatever or making statements. They don't have the mentorship. So they're making silly mistakes. Right. And they they you know, I talk a lot about the network being in the right environment, learning from the right people.

Me and you are here today because we've invested millions of dollars into that. We've read books and absorbed the mind of someone that's done 30 years of business in a book. Right. So we're here today because of that. And a lot of people that try to shortcut that, I think, are the ones that fail and fail and fail. Well, they don't understand the concept of being extraordinary. Yes. There was a famous New York violinist who was playing a show in New York City. And the night before his show, he went to the subway.

And he was just feeling frisky. He decided to play violin in the bus. He decided to bus. Well, he played for four hours. And in that four hours, four people stopped, one person clapped, and he made dollars i saw this online i thought it was it was a brilliant way to explain yeah extraordinary because what this proves i think you did a post on this right i've seen the next night he goes to the one of the most prestigious theater theaters in new york city he

plays in front of like it was like a thousand people they all paid a hundred dollars each to see him and he and he got a standing ovation. What this proves is extraordinary people can only thrive in extraordinary environments. Even if you are extraordinary, if you don't put yourself in an environment where you can have that come out of you and that can be encouraged and pulled out of you and nurtured, you will waste it. And that is why when you have family and friends who don't understand what you do and you just stick with them and you don't get in masterminds, you don't network with more influential people, you don't put yourself, you don't invest, you will never achieve your true potential because you're not in an extraordinary environment. I love it. So let's give the people

listening and watching, if they're in that right now, which a love it. So let's give the people listening and watching, if they're in that right now, which a lot will be, 99% of the population, like we say, what should they do? Well, look, you can start. Let's say you don't have a lot of money to buy a $50,000 mask. You can start by reading freaking books, man. Buy books by millionaires and billionaires. These are the internal thoughts. It's crazy, right? What much money? What's a book? Five bucks? Yeah, it's

crazy. You buy the freaking book. Yeah. And you read the book. And the other thing I'll say is this. Never, ever, ever not learn from someone because you're offended by them. Okay. Like, you know how many people are so offended by historical characters or like like the like robert green books right uh 48 laws of power you know how the tactics that dictators use there was there was a speech tactic that you know hitler used that oh my god hitler but the same speech tactic was used by obama a bunch of people love Obama and freaking Gandhi. The thing is, a hammer can be used to build a home for a starving family or it can be used to bludgeon someone in the head.

You have to be able to look and learn from people who you don't necessarily agree with. And you know what? Even if you hate those people, if you don't learn what they're about, you'll never be able to recognize when that thing comes along again and fight it. Yeah. So that's the thing is, read books even if you think those books aren't in alignment with your values, because you're still going to learn tools that could be used in alignment. And I think that's a skill that successful people have is they're able to dissect situations,

people, knowledge, segments into and find the good in it and find the value in it and valuable information. And I actually see that a lot in masterminds, right? Like me and you have had courses, masterminds, all that jazz for years, been in them, had programs, and you get some people win, some people complain and say it's a scam, right? And there's everything in the middle, whether it's us or the ones we're in. And I looked back one time at someone that was in my program and then like didn't have a good experience in their eyes and didn't get results. And throughout the whole year,

I remember because they were like, they stood out like a sore thumb, you know, those customers, right? And every chance they got, they found an opportunity to point out how they weren't being successful or making the most of it. And then I thought,

how have I spent a million plus in masterminds and always, I've never like complained for months, even about the bad ones, right? Because I always go in and I go, how do I make an ROI from this? Who do I need to connect with? How do I need to, how can I get value here? How can I turn my time and money I put into being here,

my flight costs and hotel into an ROI? And I think that's winners versus losers. Winners look for opportunity or they read a book or they, someone they may dislike, but they look at what can I learn here? Losers look at the problems, right? Or they, they're the ones that are on your Facebook ads commenting about how the, you know, all the gaps, right? I would say, I would say if somebody has, nobody is going to criticize you. This is actually a famous quote. I can't remember the person,

but it's nobody's going to criticize you. You're doing more than you. Only those that are doing less. Yeah. Because if they had, if they were doing more than you, they wouldn't have time

to criticize you. Warren Buffett is not going to comment on social media and be like, what an asshole. Yeah, yeah, yeah. Busy. Yeah, they don't care. They got their own thing, right? Yeah. Warren Buffett is not going to comment on social media and be like, what an asshole. Yeah. Yeah. Yeah. Yeah. They don't care. They got their own thing. Right. Yeah. Just by complaining, you are automatically saying, hi, look at me. I'm think actually one skill you need to learn in life is that resilience, right? Because like me and you laugh about it and like, you know, like we build this fixed skin where we don't care, right? We have a level of confidence where we're true to ourselves, our vision, we know we're doing good and we're like,

nothing can stop, like nothing you can say ever can stop me. You got to use it too. I think because like I was training jujitsu a few weeks ago and I got a broken nose because somebody clipped me with their knee when they were going for a leg lock. And I had this whole black thing. So some people would say, oh my gosh, I got a black eye. I look terrible. I can't do ads. I can't. Sure.

Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. So I, I, I was making videos and I was like, I was like, if you don't click the link right now, your business could be as broken as my face. Okay. My, my nose is broken.

Your business doesn't have to be broken. If you don't like, you got to use it. Yes. So like when people comment on my stuff, you know, or they cause an issue, I use it.

I'll be like, all right, thank you for the engagement. And sometimes I'll even, yeah back just to get, like, I had this one person. I know, yeah, you poked, right? There was like 300 comments of people arguing and it just drew the engagement to the roof. Yeah, yeah. Made me more sales. Yeah, I always, yes.

Please tell me how terrible I am. Tell me how angry you are that I have more money than you because I actually put the effort into learning the skills I needed to learn. Please comment on my stuff. Tell me because it's only going to make me more money. So someone going online that doesn't have our level of confidence and success and whatever we have, what would you say to people about the internet and using it and accepting that part of the journey? So the thing about confidence is there's a lie that self-help gurus tell you that you can build confidence. You can't build confidence.

There's no such thing. You only build confidence, which then creates confidence. I like that. Yeah, that's cool. Okay? If you get in a boxing ring and you don't know how to box and the other guy does and you're nervous, you should be nervous. You're going to get your ass kicked. That's the survival thing, right?

Yeah. But if you go and you learn boxing for six months and you train every day, you're telling me that when you get in that ring, you're not going to feel like you could defend yourself? People all the time worry so much about building confidence and they don't focus on building the competence. They don't focus on building the skills that would buy a natural byproduct, give them confidence. They're sitting there hugging each other at these retreats and shit. And it's like, dude, just learn how to do stuff. Just learn how to do stuff and you will have confidence. I like that. Yeah. So yeah, competence and investing in yourself, books, courses, mentorship, all of that, right? There's a reoccurring theme.

Every successful person I speak to, we all kind of, we have our different ways of saying it and seeing it, right? But it is insane. Yeah. Yeah. So it's, and we obviously spend a lot of time with these people. We just, you know, have as well. And I think it's awesome that you, you went from just like me right we both started at

i think i was eight dollars an hour do you remember what you were uh i think i was at like seven because we got tips okay six or seven because we got tips yeah from the um pizza um you know from delivering pizza but yeah dude that's unless you are being held captive in a cave in afghanistan with the tal, that's pretty much starting at zero. Yeah. You know. Yep. So what would you if and I always, you know, I'm interested in this question.

Like if you could go back in time to your pizza days, right yourself there, what would you say to someone that was trying to create a dream life? So what I would say is, here's the honest thing I would say. Sure. I would say take the $300 or $400 that you were going to spend on that PlayStation. Yeah. Or that you were going to, you know, the most toxic thing I think a person without money can say is, I'm going to spend money on this thing. I work hard. Yeah hard and I deserve it.

And my answer to that is, no, you don't. Okay. Like I had a girlfriend one time who would spend hundreds and hundreds of dollars on her nails and stuff and other things. And she was, I was like, why don't you like invest? Why don't you invest this? And she was like, well, I work really hard. So she's just in that vicious cycle of society, right?

But you assume that working hard means you should have nice things. That's not what that means. It means that you should get yourself in a position where you can make more money so that you can have nice things and you can't get there without sacrifice. So here's what I would say. I would say take whatever money you were gonna spend on that vacation on going out to the bar on getting your freaking nails done on on you know uh that xbox or whatever and go you can buy like

50 books yeah for that you can buy 50 books from millionaires. Go buy The 48 Laws of Power. Go buy books on sales and marketing by Made in America by Sam Wall.

Buy these books and sit your ass down and read them. There is no way in six months if you, and if you don't want to do that,

listen to them. Get up in the morning, go for a run and listen to them on Audible. That's what I do. And if you don't want to do that, listen to them. Get up in the morning, go for a run, and listen to them on Audible. That's what I do. And if you're in the car, if you're driving somewhere, Audible. You can read a book a week with Audible. That's how I started, yeah. If you tell me right now that you read books for six months straight on business, sales, and marketing, and your life isn't substantially better in six

months, well, then I would like to sell you some air because you're so ignorant that I probably could. Yeah. I mean, it's, yeah, it's almost impossible, right? Like, like, yeah. And that's how I started there. These are not, what's a book, dude, you get credits on Audible on Amazon. It's almost these days. I always say one of the most powerful things in life is like someone who was the best in the world at something that takes 40 years of knowledge and puts it in a book. Like when you think about power.

And you get to skip to the front of the line. Yeah, it's insane, right? When you think of it that way. And that's how I started like 17. I binged books. Like four hour work week got me on the idea of travel, money freedom right travel internet money freedom and that's kind of what this whole red life has become i haven't read an

email in five years yeah yeah i don't read email yeah i have somebody do it yep and and just like right there yep yeah one book and then that's like building you know we say the red life right the life of freedom taking the red pill getting out of society and you know we we say the red life, right? The life of freedom, taking the red pill, getting out of society. And, you know, we've done it. We keep doing it too, right? Like we, we aren't like, Hey, we're done now. Like we've checked that box. We're successful. We probably spend more money now. Like we're spending even more money and making more extreme decisions to be in the right rooms, to do whatever we've got to, for us to go to that next level. So we're still doing it. We're still, you know, while we're preaching it with students of the game.

So last question, right? Let's wrap up with the million dollar day, right? Like obviously a great story. So I like from the, you know, as a marketing hook headline guy from, you know, the $6 pizza to the million dollar day, right? That's good. So tell us about that to finish. So I had an event planned prior to the pandemic.

And I was going to do the whole thing where, you know, I brought people out and I had the AV team and I was going to spend like a hundred grand. The budget was a hundred grand. And I was going to do all this thing and I was going to pitch. And then the pandemic happened. And so I thought, well, I can't and I was going to pitch. And then the pandemic happened. And so I thought, well, I can't do that, right? So I, you know, I spoke to, I got asked to speak prior to that at a event, Funnel Hacking Live. I bought a $55,000 speaking mask for mine

just so I would be a little better on stage yeah but it taught stage selling right and so um uh and that was myron yeah myron yeah and so i didn't even think even though i had that skill at this point i thought well nobody's gonna come right so i i had dinner with him one night and i was like man i had this event that sucks pandemic and um he goes why don't you do it anyway? I'm like, what do you mean? He's like, just do it on Zoom. And this was like the first month of the pandemic.

Yeah, yeah, yeah. So I said, okay, screw it. So I put up one camera in my dining room. Because this was when you couldn't leave your house. Yeah, yeah, yeah. So I'm in my dining room with a whiteboard. No slides. No music.

Nothing. whiteboard no slides no music nothing literally the most awkward quiet just dining room whiteboard me one camera zoom i had 158 people attend wow not even many right it's crazy yeah yeah and probably staff i was probably like 150 it was like staff yeah so my idea was to sell a thirty thousand dollar mastermind. I thought, okay, maybe I'll sell like five. This would be a great day. Well, I sold. I ended up selling 34 out of 150 people, and I made $1,020,000.

Crazy. Wow. From $6 pieces. But if you think about it, I almost let the fear of the pandemic. Yes. I was being reasonable with myself. It's reasonable not to do that. And I also like you paid 50 grand for someone to tell you to be unreasonable. Yes.

That turned into a million dollars. And I decided to be unreasonable on that day. Yep. And I made a million bucks. And that's the power of mentorship, the right people, unreasonable, the mindset and learning to sell. So great way to wrap up. So if people want to learn how to sell

or be part of or have you come in and help them do it for them, right? Tell us about that. Yeah, manage your sales team. You go to closeddeals.com and check out that. If you have a sales team, we can make this help. And I have books and stuff, bestselling books that'll help you.

Those are cheap, it's like a buck on Amazon. And then, you know, at Dan Henry on Instagram, I'm always happy about that. And I would say, just from my own experience, like we're up to 23 sales reps

and appointment setters now. And that was my biggest challenge was like building the, and I've spoke to you about this, like the director level, right? And we get people apply that they can either say they can manage a team, but they can't sell, right? Or it's like, hey, I'm really good at selling, but you don't want to make them the directs because now they're like, not always good at managing and coaching people. And now you lose them as a top rep, right? So for us, it's been one of our, like we do about a million a month in our coaching people. And now you lose them as a top rep, right? So for us, it's been

one of our, like we do about a million a month in our coaching program. And for me to go to two, three, 4 million, it's about building that team out even more. So I know we've spoke about working with each other and like mastering the backend sales and having that sales team in place is the unlock. It's the switch for a lot of companies to just grow like crazy, right? If they have that ability, and especially from someone like you that understands the offer side, because most sales teams and sales agencies

don't have a clue about marketing, right? So it's really cool that you're combining your marketing experience, offers, offer structure, and the sales side. It's awesome. If you, Jim Rohn said, if you know what to say, if you have something good to say and you say it well, you'll be successful. And I believe that if you know what to say and how to say it, you will be rich. But if you can get other people to know

what to say and how to say it, you can do well. Cool. All right. Well, there you go. From Dan himself, appreciate it from $6 pizzas to million dollar days. I'll see you guys next time. Dan, thanks for being here. Thanks, man.