Living The Red Life - From Burnout to Bliss: Why Purpose Wins Every Time

Episode Date: April 25, 2025

Vivian Phillips, a transformational leader and spiritual strategist. Here to discuss a vital shift in entrepreneurship: moving from a profit-driven to a purpose-driven mindset. Vivian shares her personal journey, explaining that her path was more a manifestation of destiny than a strategic plan. Throughout the episode, she highlights the societal conditioning that pushes people towards profit and how true fulfillment comes from aligning business and life with deeper purpose and spiritual calling.Vivian dives into why entrepreneurs often lose sight of their original passion and how they can reconnect with it. She offers actionable advice, such as taking purpose activation surveys, embracing pivots, and seeking spiritual alignment rather than chasing external validation. Together, they unpack the importance of redefining success beyond money, fostering personal transformation, and creating a legacy grounded in meaningful impact.CHAPTERS02:28 - Stepping Into Destiny04:20 - Why Society Conditions Us Toward Profit06:25 - Awakening the Shift: Capitalism, Religion, and Purpose08:08 - Finding Your Path Through the Purpose Activation Survey10:07 - The Spiritual Dimension of True Purpose12:11 - From Inner-City Roots to Spiritual Strategist13:27 - Facing the Fear of Pivoting Your Life Path15:07 - Spiritual Coaching: The New Frontier for EntrepreneursGUEST DETAILSIG - ms_vivianphillipsWebsite - https://www.msvivianphillips.com/Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Why are you so focused on helping people really shift that narrative from profit to purpose? It wasn't something I planned. I think it was really a manifestation of destiny. And as I stepped into, you know, just being the person that I believe God created me to be, the path started to shift. Why do you think so many people are so profit focused these days versus purpose driven? Well, there's no question we live in a capitalistic society. Obviously you need profit to pay the bills. Absolutely.

And impact the world. Right. But you need to do it with purpose. So let's talk about tactical ways or ways to start to find purpose in life. You maybe got a point in your business that's doing well or it's starting to go well and you're losing sight of the purpose. Do you have any recommendations on how to? Absolutely, so one of the first things.

My name's Rudy Moore, host of Living the Red Life podcast. I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. Hello and welcome back to another episode

of Living the Red Life. Today we're gonna have a really great discussion that I think a lot of entrepreneurs need and want. And I'm really excited for it. It's about not just chasing profit, but chasing purpose. Vivian's with me today and that's what she's really focused on, changing the narrative of entrepreneurship. So super excited, welcome to the show.

Thank you, Rudy, it's good to be here. And you're wearing your red, if you're watching video. I am, all right, I'm with it. So let's talk about it, let's open up, what's your story, you know, to get here today, and why are you so focused on helping people really shift that narrative from profit to purpose? It wasn't something I planned.

I think it was really a manifestation of destiny. And as I stepped into just being the person that I believe God created me to be, the path started to shift. But when I look back as a child, everything that I'm doing now, I really was doing as a kid. But now I just have all these components around me that are more intentional, more focused.

And of course, you know, I'm a grown person now, or sometimes I am. focused and of course, you know, I'm a grown person now, or sometimes I am. I know. So I think I'm just stepping into what was set up for me before time. Yeah, so. I love that.

And why do you think we've got, you know, why do you think so many people are so profit focused these days versus purpose driven? Well, there's no question we live in a capitalistic society. And particularly here in America, we are very everything's for sale. If you can sell it, there's somebody who will buy it, right? I think we were socialized to chase things, to move the economy, to fulfill the lust of what other people have and so forth and so on. And I think because things are so challenging

and so different as we go further into time, people are more hungry for something more because there's no end to feeding greed. There's no end, there's no end to profit. I mean, like you can just go and go and go and go, but at the end of the day, that doesn't satisfy you. Yeah, yeah.

I mean, I think the entrepreneurial mission is where you can combine both. Yes. Right? Because obviously you need profit to pay the bills. Absolutely. And employees and impact the world. Right. But you need to do it with purpose, right?

And I do meet so many entrepreneurs where, and they'll tell me, especially older entrepreneurs, they're like, Rudy, at one point I was making millions of dollars, but I didn't feel good about what I did. I didn't enjoy what I did anymore. It was just numbers driven. So why do so many people fall in that trap, do you think?

Well, I mean, I think we're conditioned by society to go to school, start a business, make a lot of money. And that's the mark of success, right? Just keep going, going, going. And it's normal. I mean, this is normal. But when that doesn't serve you, I think what happens is people start going, they start

questioning, okay, I went to college, I'm successful, I have a house, a car, you know, the 1.2 kids and a spouse, but now what? And so ultimately people are driven back to who do you really wanna be? What is it that you really want to do in the world? And like you said, I believe we can combine who do you really wanna be? What is it that you really want to do in the world? And like you said, I believe we can combine

financial success with making a difference. But you have to rearrange your priorities. You have to determine that success is not about just making money. It's about like, who are you as a person? Because at the end of the day, when the bank closes, you have to go, okay, you have to look at yourself in the mirror. And I believe more people are shifting,

not only because of that issue, but more people are leaving the church. So, 40 million people have left Christianity because it's not doing what it says it should do for them. And so they're shifting from capitalism, they're shifting from religion, there's like all of these, what I call passive shifts, things that are not necessarily out there in the front,

but there's a current that's causing people to start pursuing other ways. So when you do something like Legacy Makers, those people are like, okay, how do I, you know, get a platform to really start helping children or building homeless shelters or helping animals? And so that's where we come. Yeah, of course.

So let's talk about tactical ways or ways to start to find purpose in life, right? Especially if you're an entrepreneur, you maybe got a point in your business, it's doing well or it's starting to go well and you're losing sight of the purpose. Do you have any recommendations on how to? Absolutely.

So one of the first things, we have a free purpose activation survey. Okay, that's great. And the survey is really an overview to help you begin to look at what does it mean to walk in your purpose? What does that consist of? What does it include? Because most people don't even know. Yeah, yeah, yeah.

And there's a shift. You know, people have to shift their priorities. They have to shift what's important. They have to shift where they put their resources, where they put their time as you begin. And I encourage people to look at it this way. I call it the path to purpose. Let's just get you on the path first.

That's the first step. And the Purpose Activation Survey helps you to begin to mentally align yourself with, okay, how do I do that? And then, because to just quit what you're doing and step into purpose, now some people do it. Yeah, yeah. They're bold. Yeah, that's me. That's me.

Wait, and that's me. But most people don't have that kind of courage or that kind of commitment, but they're still invested. Well, and I think, yeah, I love that. And I think that, you know, it's kind of like, to me, purpose is kind of like, you know, figuring it out. It's very big picture and it's almost like,

it's kind of like golf setting, like really stopping and taking a moment, right? And that can just be in the morning, a day, an afternoon, a weekend, right? Time on vacation to go, what do I really want? Okay, and I found, you know, to use myself as an example, I've always loved what I've done in entrepreneurship, but over time, my interests and passions have changed.

And I've got to a point in some of my businesses where I'm like, I still like this, but it's not, I can tell it's not my big true purpose anymore. And I like it, but I don't have the fire in me that I did when it was like my full purpose. And every time I felt that, you know, talking about the brave and the bold,

cause I am very all in, I'll make the decision to go, okay, I'm gonna switch, right? And I'll always do it strategically from a business standpoint. Like I had an agency at one point, it got to a point where I was like, this isn't my future anymore. So I'm gonna bring in a CEO to run the agency

and I'm gonna step out and start a new business which is what I was really excited to do. And I had the same thing a few years before with my fitness company. I was really into the marketing and I loved the marketing and I'd kind of lost a bit of the passion on the fitness side because I'd done it for so long. So same again, I slowly pivoted and built this marketing

team on the side to start this new business. Right, I think the key word you used was pivot. There's a time when you're walking on the path to purpose that you are pivoting. And the pivoting, I believe, are the moments that are really taking you into destiny. Purpose for me, when I talk to people about purpose, I kind of engage you know, engage them

in a conversation that it's actually bigger than you. Yeah. So if you're in your comfort zone, if everything's working perfectly, you got it all figured out, then you're probably not in your purpose. Yeah, because you're stationary. Right. Safe. Yeah. And purpose is about your relationship with God, okay? And I try to classify it as spiritual purpose. Okay. I make that distinction so that people understand, it's not just about helping children, it's not just about feeding the homeless,

it's not, it's what is it that God had intended for you when you were created? Yeah, yeah, I loved that. So you're sitting here in your fly coat, you know, looking all fine, but when God created you, He knew this was going to be you. Sure. He knew you were going to be outside of the box. Mm-hmm. He knew that you were going to be bold and audacious

and very forward thinking. So that, at that time when you were created, he knew Legacy Makers was coming. And he knew you would be the person to carry it. And so when I look at myself now, you couldn't have told me 10 years ago, this is who I would be. So when I look at myself now, you couldn't have told me 10 years ago this is who I would be.

Yeah. You couldn't tell me that I would be walking around praying for people, healing cancer, talking to people in a way that the spirit of depression falls off of them. You couldn't tell me that I could speak to the heads of nations and CEOs and in a hot second shift everything

that they spent five years working on. So that they're expanding their businesses, they're sitting in strategic planning sessions with Fortune 500 companies and Fortune 100 companies. And what I do is I sit and I pray while they're doing that. And then I provide a strategic report to the head of the company about what I saw, what the people are doing, who's really on the team, who's not really working with them.

It's from a completely different space. I'm an inner city kid from Milwaukee, Wisconsin, who was raised by a single parent with four kids under the age of 10. I'm living my best life. A life I never could have imagined. Negotiating deals, you know, handling litigation from a spiritual perspective,

going into courtrooms and taking over courtrooms. Like, who does that? What I do is not about my college degree, it's about my relationship. Well, one part of it on the business side too is, you know, I always teach what's your unique thing, right? And you've clearly found yours. And it's great, you know, in a different way that I, you know, I help it more on the marketing,

branding, business side, but you're doing it more on the entrepreneur vision side. Right, and I do think, you know, everyone listening, you probably have experienced the moments in your life where you really are aligned with purpose, because you're fired up, you wake up every morning, excited to go, you fall asleep thinking about the thing. And I've been very fortunate that most of my life

in entrepreneurship, I've felt that. You know, and like I said, when I haven't, I've been quick to recognize it and pivot. But I wanna ask you, I mean, a lot of people, even when they do recognize it, they stay stuck because they're too scared to either acknowledge it or even when they do acknowledge it, too scared to make the decision to pivot, right? What would you say to someone that

listening right now they're like, Rudy, this podcast today is going to make me make that decision but I'm a little scared. I've stayed stuck and scared because it's a big jump. Right. Well, I think making the shift from traditional to a spiritual plumb line in your life is, it is a scary thing. So I think the first thing is to understand it's okay to be scared. It's okay. But when you partner with someone like us who

understands what it means to transition from the traditional into something that is fuller. What's interesting is people think that their lives are gonna be so drastically different that they almost don't recognize themselves. But what happens is God knows what his plan is for you. So everything that you've done, everything that you've been through,

the good and the so-called bad is going to play into and be used in what you're going to do. The easiest way to do that though is to make sure you have someone like me that can help you navigate that transition so that you're effective, you're efficient, it's not as traumatic as it might be if you do it by yourself. So, you know, people hire coaches

to help them scale up their businesses. They hire coaches to help them physically get physically fit. But there's a spiritual coach that you can hire as well. Well, I've seen a big rise in mindset coaches and more on the spiritual side. Yeah, I mean, people are becoming and I I was, I was speaking to another entrepreneur on this podcast and they said since COVID, you know, God and religion has come back a lot more powerful than it's kind of lost its way before COVID. And that's an interesting perspective.

Well, I think what happened after COVID is people shifted from religion to spirituality because they withdrew from the church because we couldn't go to church, right? And they began to see that God is in me. I'm not going to church. I'm still, I still have this relationship. I can still hear God.

As a matter of fact, I'm actually more effective. So, you know, part of what we do in this whole purpose-driven movement is to engage people in having, shifting from religion to relationship. Because people make the assumption because they go to church or because they sit in the pew

that they have a relationship and then they judge the people who don't go and that's a disservice because relationship whether you ever go to church or not it's about the relationship that you have with God and that part is more important. So I think when we help people to shift in that regard, whether it's in corporate America, whether, I mean, people who have a relationship with God make better employees. Yeah, yeah, yeah.

There's less people stealing in the office. There's less people abusing their time because their sense of responsibility. Yeah, and doing the right thing. Right, doing the right thing. So the rise in corporate chaplains, because their sense of responsibility. Yeah, and doing the right thing. Right, doing the right thing. So the rise in corporate chaplains, you know, is key to what the future is,

I think we're about to step into. Good, so last question. People are listening, right? They wanna learn more about what you do and all of this. And I know we only touched the surface here today, but I think a great first step is how do they find that purpose, right? And I know you have a free way to start,

where you take them through that. Can you just tell everyone how they find you and can get started? Well, let me just say there's a couple different things that we offer to help people who want to pursue, how can my life have more meaning? How do I deal with the things that I'm facing on my job or in my career?

How do I make the shift? First, you can find us at missvivianphillips.com and that'll take you to everything we need that you wanna know about purpose. We're everything purpose because my passion is your purpose. I love that. We have tools. I do muscle testing.

It's an amazing practice to help you uncover sort of the shadow spaces that keep you stuck. I'm a prayer warrior. I have a very unique way of shifting people from dysfunction and trauma that won't cost you as much as it costs you when you go to the doctor. So, the website.

Yeah, go to our website. You can find us on Instagram, missbibbyandphillips.com. We have a lot of things that we're putting in place. I have a YouTube channel coming out under Pew TV Network. And it's a place for you

just to begin to engage in the conversation. You can join the community and just be a part of what we're doing. Love it. And we'll link all that below in the conversation. You can join the community and just be a part of what we're doing. Love it. And we'll link all that below in the show notes if you're listening to, if you're on YouTube, we'll list it there too. Thank you for such an opening conversation.

I mean, it's so important to help people realign because entrepreneurship, we're so focused on the business and making the money and staying in business that sometimes we lose track of why we started this, right? And I can teach you how to do both. I love that. I love that. Guys, that's a wrap, as always.

Keep working hard, living the red life, and I'll see you guys soon. Bye, you guys.