Living The Red Life - Grant Cardone’s Mentorship for Millionaires

Episode Date: January 16, 2023

Are you ready to take the red pill and 10X your life and your endgame? The one and only Grant Cardone is chatting to Rudy Mawer – AKA the man in red – today, sharing his insights, experience, and opinions on how to create that winning money mindset… and bring in those millions. There’s a meeting of minds between Rudy and Grant as Rudy shares his origin story and his desire to collapse time to get to that magic billion-dollar mark. Grant has been a great mentor to Rudy over the years, and Grant reflects wisely on how to have exit positions for every time you take your business to the next level.As always, on Living The Red Life, there’s an emphasis on learning. What are you spending your money on to grow and 10X your game? Who are you following, what are you learning, and how are you implementing these learnings to create a life of true financial freedom and impact for those around you? Grant Cardone and Rudy Mawer are here to share their pillars and perspectives on an enthralling episode of Living The Red Life. So if you’ve ever dreamed of freedom and prosperity, come get it!Register now for the FREE 5-Day Unbreakable challenge with Grant, Rudy & other business titans this January 24-28th. Don’t miss out, RSVP for your seat at: http://theredlife.com/unbreakable “You made some decision to be something. And I know if I look back over my life, everything that I’ve done — good and bad — I had something to do with the creation of, like, I’m going to become that.” — Grant CardoneThe first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE!  We are also giving away thousands of dollars worth of amazing prizes 🤑, including AirPods and other must-have tech gadgets. Join here!In This Episode:- What’s the real idea of being rich? - How to lead your destination to success- The importance of having a high-level commitment- The best way to move on from your old failure and become renewed- The impact of your environment on your success- The power of speed in implementation- How to create a life for yourself outside the norm- The importance of having an alignment of vision with your team - The reason why you need to do something big to get something big - How having a strong mindset can lead you to your ultimate goal- Grant’s 5 Pillars- How does Grant see 2023?- The 5-Day Challenge — a free event that will teach you how to create generational wealthAnd more!Connect with Grant Cardone:WebsiteConnect with Rudy...

My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland, and change your life. Alright guys, welcome back. Another episode of the Red Life here with Grant Cardone, the one and only, the 10Xer. Someone that's helped change my life, been a big part of my life. For those of you that uh maybe don't know me as well and even for Grant I haven't shared all of this with him but I moved to America at 24 goal was to be a billionaire and now I've really really enforced that goal and I left England because of the mindset and the environment and I started here with no friends no one one suitcase

typical story and the books and listening to you every day in my ear through Audible gave me the mindset of success, got me to where I am today. And then spending time with you and more time with you in the last year, really reinforced to keep pushing, to take it to that next level because it's very hard to be around the right people.

So I teach that all the time. Obviously, a lot of people come to me for the mindset and I come to you for that next level, to mentor me, to push me. So we're here today. I'm excited for this. This is a bucket list item and my audience are going to be super excited to hear it. Good, man. And I look forward to you doing your thing. And I was just on, I did a podcast before this with Peter Schiff and I said, Peter, explain to me if America is such a bad place, why do so many people keep coming here like you did? Yep, yep. Because there's things about America that are magical.

Yeah, the grass is always greener on the other side, right? It's easy to complain when you're in something, but you don't know what it's like elsewhere. I came up from a small town in England, and I remember when I was 17, the idea of rich and success was being a millionaire and driving a Range Rover. And I did that at 26 when I got here. And you realize that's nothing, right?

As you often teach. It's like, that ain't even rich, right? So what would you say to someone that's not where we all are today, right? Still in a day job or trying to figure it out or start a business and they're in the wrong environment? Like, I would love for you to open that up. You know, I would say that you have to take some responsibility for the target. You created this target, some target, whether you know you consciously did it or not,

you made some decision to be something. And I know if I look back over my life, everything that I've done, good and bad, I had something to do with the creation of like, I'm going to become that. And I became a terrible salesman. I kept saying, I'm going to be a terrible salesman. Guess what? I literally had to make myself right to be a terrible salesman or a struggling middle-class guy working my butt off all the time. I became, I elevated to, I'm going to work hard. I'm going to work hard. And that's what I did. I worked hard. So you have to change the destination at some point. And that's what you did. And you actually, what you did was what I've done in my life is like, first I set a target and then I'm like, where do I need to go? Where do I, what do I need to leave? You actually left

where you were comfortable and to get what you wanted. And you talk a lot when I was with you a couple of days ago, every time you've moved, it's created that catalyst, right? Every single time we've made a big move, it's because I left something. Yes. Girlfriend, buddies, environments, locations. I left Lake Charles, Louisiana, moved to Houston. Houston, I moved to San Diego. San Diego, I moved to LA. LA, I moved all the way to Miami. And we're getting ready to make another move right now. So it's like I make moves so that I give up what I have so that I can have what I deserve. Keeps you hungry, puts you in the new places. I mean, it makes you more creative too.

It forces creativity. And if you're with someone, by the way, you guys that are married or you got a girlfriend, boyfriend, whatever the thing, you're like, I don't want to disrupt everything. It'll actually make your relationship better. When you go someplace together where you've never been together, you get actually more together.

Yep. And I left, so I had real estate. I bought my first house at 18 and a one at 20 and a one at 21. And I still have those houses in the UK now. And I had, so I had real estate. I had a fitness business and I had a four year long relationship and I left it all one day. And people didn't believe I was going to do it until I got on the plane and left, right?

And it's like that level of commitment, if you want to achieve your dream life, is what's needed. And I talk a lot about, I came from a sport background. My mom was a gold medalist and my dad went to all the Olympic Games as the manager. So I saw through my upbringing, the best in the world continuously. And the best in? Triathlon. You saw winners. I saw winners all the time. My dad went to three Olympic games. My mom won a gold medal. So in my whole upbringing, and I was never grounded once in my life. I was at nine years old. I took my food allowance, bought my own groceries and got to keep the money. And I was buying and selling on eBay at 10 years old. Wow. Clipping. So I had that creative freedom,

which I think is super important. Something I've heard you talk about with your children. Right. But I also took the big risks. I took the big steps. And the reason I was mentioning the athletes is they've all made so many sacrifices to create that world-class you know whatever they do when right right well talent yes so what i think that's another problem with a lot of people right is they don't they they want the goal but they don't commit to the goal and that's something that you've always inspired me and always pushed me and like i think i do 10x my life i 10x my thing in my goals how i push people but you do it to a whole new level so i would love for you to like people think they're pushing but they're really not yeah well you know

the thing is like the talent thing you know and i and i was first of all i i started for the audience that doesn't know me like i i didn't have any talent i was terrible at everything i lost seven jobs like it's not that's not just a story that's the truth and you know then i'm like i got to get good at something and i did and you do need to get good at something but like the athlete the talent sooner or later their talent will not pay them tom brady will sooner or later be unable to throw a football yep you know whether he can extend that another year or two years whatever sooner or later the day comes where the rapper the the artist, the movie star, doesn't matter. This has been proven over history.

The army, the country, sooner or later, it loses swag. Yep. Its abilities, its resources, and it can't do that. So like your parents, you know, whether they transitioned after that. Oh, they have no money. I pay. Yeah. See, there you go. That's how that story ends most of the time.

I didn't want to assume that. Especially in triathlon. Now, in business, you know, like the business that I'm in, I could keep redoing myself. Like there's no extinction to the amount of times I can rebrand Grant Cardone and become something else. So first of all, I was a loser. Then I was a drug addict. It got worse. And then I was a struggling salesman. Then I was a good salesman.

Then I was a great salesman. Then I was a good salesman. Then I was a great salesman. Then I was a sales manager and I kept getting rid. You're exiting. This is actually one of the things we're teaching in January is you have to scale positions. You have to walk away from the old position. For me to go in the red jacket, man, I have to take off the jacket I have. I got to change the look, right? So you have to exit positions. And before you exit a position, you want to be positions, okay? And before you exit a position, you want to be sure that people around you can fill in that spot. You don't want to just walk away because if you walk away, then you're creating problems for the places that you work at. Yeah. I talk about spinning plates, right? It's like you spin plates, you create businesses or

systems or whatever departments, and you need people to take over the place because people can't build businesses and don't get past 10 million because they break plates. And by the way, if they don't keep spinning, when you walk away, you're the one that broke the plates. You started the spin and you don't teach Rudy how to do it. And you walk away. See, I had a lady, she's worked for me for two years. She's going to leave this job after two years. And she's not going to be able to mention that she had this job because of the way she left. It's not because of what she did while she was there. It's kind of how she left. Yeah. She just walked. Yeah. And we see that with employees, right? They walk. And that's going to, that's going to drag, that's going to be, that's worse than herpes. Okay. Yeah.

Like you're not going to get rid of that. She knows it. Yep. She knows she did it. And the next person that calls me and be like, Hey, what about so-and-so? And I'm gonna be like, yeah, I wouldn't do that. Yeah. Well, what am I going to say? Oh, yeah, do that again? I wouldn't do it again. Okay. So then these transitions, like then I became a very successful salesperson, making a lot of money. And this is for most of your audience, I would expect. You're doing well.

And you don't want to leave well. Yeah, exactly. And well is just an indication of wealth that you could literally segue to the next level. Most people get stuck right here at well. They're not actually poor. Most people do not get stuck in the poor problem. Most people get stuck in the, I got just enough problem. Well, that's contextual to their environment.

Yes. Right? So well contextual to their environment. So if I'd stayed in England, I would have probably have made a million dollars a year. Right. And that would have been crushing it. I was outside of London, small city. I'd have been probably the richest 30 year old yeah yeah well in england they'll probably tell you you're horrible because you like money and you're upset for money and they're all miserable

so but the point is your environment right like but i'm 31 and i'm probably more successful than most people my age but so like i'm like how do i hang around with billionaires now right how do i hang around with people that have sold 400 million dollar companies because the minute you stop doing that is the minute you stop growing I believe right and you use like so how do you have that next level well you know what happens to most people like not you haven't done this but most people when they become a millionaire they go into conservation all you got to do is watch what they do they start paying off their debt they do everything different than what they did to get. They took on debt to create the company. They sacrificed to become a millionaire. They spent

time away from their family and their spouse to become a millionaire. And the moment they become a millionaire, all of a sudden they start doing everything opposite. And you're not, you're like, I'm going to trade the million in for 10. I'm going to trade the 10 in for 100. I'm going to trade the 100 for- It's nothing right now. It's a billion, yeah. Now, those of you that are watching right now, yeah, but when's it enough?

When's enough enough? You're asking the wrong question. Yeah. The question to ask him right now, dude, how much can he be? Because the billionaire will never say, dude, why are you working so hard? They'll never ask that question.

Yeah. They'll never ask, when's enough enough? They'll be inspired by him. Like if you guys want the company of these people, they want to do more. They're not thinking about what they did. They're thinking about what they could do. They're not thinking about money either.

I don't really think- No, it's legacy. It's just a way to measure. Yeah, so the metric, KPI. I always say, they're like, what are you gonna do with a billion dollars? When I interview, I'm like, that's a metric of the impact, the legacy I'm gonna build. And it's just a number, it's a stat. Yeah, and maybe you don't know what you're gonna do with a billion dollars when i interview i'm like that's a metric of the impact the legacy i'm going to build and it's just a number it's a stat yeah and maybe you don't know what you're going to

do with a billion dollars okay what are you going to do when you have a child you don't know you ain't never had one before so you know what's he going to do with 10 billion yeah you know maybe once he gets there maybe he's going to give two billion dollars away and maybe he's going to blow two billion and maybe he's going to have the biggest Bugatti collection in the world. Who knows what he's going to do? Maybe he goes broke, but at least he hit it. Yeah. And I think the big thing too is that's the one thing I've learned in life. I never today thought I would be sat right here, right? Like your life is always different to your expectations. There's some version of it, but it never pans out exactly how you think and some people get so obsessed with the future versus being stuck in the present and like focused on the present and that's what i think makes our company great is we have an idea the landing page

is up that night the next day we've got ads right and then we pivot and we hire and we fire and you probably gave me a lot of that i don't know how where but during the books and everything because i see you and like, we're an exact mimic. Like we have an idea, it's live the next day, right? And I'm like, and every day you're training the team.

It's like a muscle in the gym. Even after like Jared, there's years with you. You're like, why is it not live yet? Could we do it this way? Challenge. It's challenging the thinking and the process.

And that's probably one of the biggest things I teach my audience is speed of implementation. And I wasn't always that way. For four years, I was building websites, figuring it out, trying to make them all pretty, redo the logo nine times and didn't make a dollar. And now I do million dollar launches and the product's not even made. Somebody gave you permission to do that. You, I'm sure. And you're like, I'm like, hey, do I redo the logo? I've never looked at a logo. The names of our companies, they're decided in seconds. Yes. They're not tested. They're not

surveyed. Cardone Enterprises, Cardone Training Technologies, Cardone University, like, hey, let's call it that. Yeah. Boom, move on. Because that is not, if the name of it is going to become the success of it, the next company could name their thing the right thing and they're going to become successful too. So speed, man, speed is important. Now to do that, you have to have permission. You got to have people around you saying, let's roll fast. And most people are not. Most people are taught to be conservative, play it safe, fly under the radar. If you were told any of this stuff as a kid, put it in the chat. Be seen and heard don't go too fast play it careful take your time crawl before you walk all these are embedded into our consciousness not just our unconscious

then you're conscious you're agreed you agree with going slow for sure yeah a lot of what and that's like where my red brand came is building the red light the life outside of the norm and that's how society is what it is today because it's ingrained for 18 years through childhood, right? And that's what we have to break out of. So I would love to transition now into more the business, building the business, the marketing, the sales, right? And you were presenting on five big pillars or five big things, right? I think I share, I always talk about marketing and sales, the systems to scale. We're nearly 100 employees now. And that's been able scale, like we're nearly 100 employees now. Wow, good for you.

Yeah, and that's been able, for us, we're all about- Is that easier for you at 100 than it was at 10? It's different, right? It's always BS, I say. Yeah, yeah. Yeah, like I'm out of the day-to-day now and I'm super creative. There's still problems.

Yes. Just a different kind of problem. Yeah, exactly. But I enjoy it more, yeah, because I'm like more face of the brand now, big picture, big ideas. Hey, I want this done. Voice memo, one minute, the next day it's live. Right. And we've just like you say, for our 90 great people that can keep up with that speed, we had to fire 500 people, right? And interview 5,000. Yeah. Yeah. So, so the five pillars, let's, can we go through them one by one for the team?

And let me just say that you telling me you have a hundred employees is more impressive to me than you telling me you have six. For sure, yeah. Because I know a lot of people talk about how much money they make. I'm like, well, how many employees do you have? Three, that doesn't impress me.

Yeah, the money to, yeah. What impresses me is that you actually share the wealth. Exactly. Not that you've figured out some kind of way to run, because if you can run some billion dollar company with three people, somebody's going to knock that thing off and kill you. Yeah. And I actually, so the reason I have so many, so I guess young, is I wanted to be a billionaire. I said, look at all the billion dollar companies, study them. Unless you create

some like IP or some like breakthrough medicine, there's not many companies that don't have hundreds of employees. That's right, 100%. Yeah, I'm like the quicker I can get to 1,000 employees, it's just a math formula, should equal wealth. That's right. So it's just like, and I built Teams as like a 15-year-old selling on eBay. And I ran for school like president or whatever. So I'm always good as a leader of building a team and delegating.

And that's something that most people, especially in the IM space, the internet marketing world, they make $2 million profit a year with five contractors. But it's like, to me, that doesn't interest me at all. It's the billion dollar vision. Yeah. Yeah. Making money, but you're not, nobody's ever going to find that business valuable. You can't really exit that. Any more than an athlete can exit. Mm-hmm. Exactly. Most athletes don't exit because their talent expires before they figure out how to multiply or scale themselves. And that's back to alignment of vision, right? Like my alignment of vision is billionaire,

big picture vision of impacting the world. And just like you, like when I leave this world, I want to keep growing forever, right? And there's very few people in the world ever achieve that. But I think we all have one shot at it, so why not make the most of it? So marketing and sales, I talk a lot about it. You talk a lot about it. I think a lot of companies don't focus on it enough and they don't focus on the right thing. I would love just to hear- I think what happens to companies is they focus on one or the other. They'll focus on the marketing only or they'll focus on the sales

only and not do both. Now the individual, the smaller company, I was talking about Coca-Cola and the big guys, but the smaller company that's maybe going to make a million or $2 million this year, they're focused on, to me, all the wrong things early. The thing you should be spending, you're focused on margins and you should be focused on marketing yeah shouldn't have a margin in the beginning you ought to have all your money loaded up in your brand because your brand as your brand expands and by the way all marketing works as long as you don't quit on it yep the red jacket will work as long as he doesn't quit on it anything repeated over and over and over make america great again make america great again make a great level yeah i mean times that's been used by the way that's not a new slogan he got credit for it but obama

used it ronald reagan used it uh i think back in the lincoln days it was used you know and so this is anything said repeated over and over now i am the greatest i am the greatest i am the greatest that's muhammad ali so anything repeated over and over will work anything now you know and you don't have to spend money on it but you have to spend resources energy is a resource yeah yeah so you know 10 years ago probably before you were getting started this this the opportunity did not exist to market yourself online the way it does today i was one of the first like i got my ad account banned 10 years ago, my first Facebook ad account. Wow, wow. So I learned it for personal training and then I built a $5 million fitness company at 25

with Facebook ads and then I kind of became this ad guru of the back of it and like I, so I left. You've been spending money then longer than I have. Yeah, I really left crazy, yeah. That's crazy. I'm like, I wanna spend a million a day. Yeah. I don't care about making money back from it.

My goal is spend a million a day. Build a brand, you trust about making money back from it. My goal is spend a million a day. Build a brand. You trust the brand. You trust that the brand. Yeah. And that's that long vision that you have. Okay. And this is why.

But you see, he's willing to do that because he's willing to get big. You guys aren't willing to do it because you're trying to pay your bills. Yeah. He wants to get big and he'll win. You want to pay your bills. And I promise you, the government's going to steal your money. The regulations are going to steal from you. Inflation's going to steal from you. Your customers are going to steal from you. Your employees, the one or two loyal employees you

have, they're going to steal from you because they're going to quit on you because there's not enough there to keep them there. He's going to continue to grow. He's going to have the same problems you have. He's just going to have them at a different level with a bigger payoff. And when I teach how to spend more on ads, I always say ads equal impact. People don't look at it that way. And then I pull up this graph and it's a photo of all the billion dollar brands. And most of the billion dollar brands still spend over a billion dollars a year on ads. And I say to my audience, I'm like, hey, they're already famous and they're spending four billion a year. You're not spending four billion a year. You should be spending more than them.

It's like if they're famous, you're not. And they're selling garbage products. Most of them are not selling great. Coca-Cola is not a great product. Starbucks is not a best coffee. And you can just go down the list. Yeah, marketing, sales, and brand, right? Nike, do they make a great shoe?

I don't know. I don't think it's very good for you. You know Adidas? I mean, I bought their shoes and sent them back. Yeah, yeah, yeah. But it's the power of the brand, right? Same reason we wear a $1,000 shoe. I don't know. I don't think it's very good for you. You know, Adidas, I mean, I bought their shoes and sent them back. Yeah, yeah, yeah. But it's the power of the brand, right? Same reason we wear a thousand dollar shoe, right? That's power of the brand. You do, not me. Okay. So next, so marketing sales, what about the systems and how to scale? Yeah. Then you need, well, you know, once you start marketing, you're going to have interest. Okay. Once you have interest, people are going to start buying stuff. Once they start

buying stuff, hopefully you want to be able to scale that inventory offering. So you get all types of buyers. By the way, if you look like we'll be doing this in January as well, we're going to give you a look inside my inventory so that how we price all that inventory. Some of that inventory is identical. Yeah. Like literally identical. It's just priced with a different margin. Yeah. Some people do not want to buy a low-entry product. No, for sure, yeah. I was at the Art Basel last night. I could go from looking at a piece of art for $1,000,

and right next to it was $250,000. Right next to that was $1,250,000. And some people would come up and wanted the cheap piece, and some people, the only thing they were interested in, is that a herring? Yeah, yeah. Oh, my God, is that Basquiat you know like like that's what they wanted so so you got to have and most businesses that we work in they don't have and individuals you only have one offer your offer is i'm 28 an hour all right bro well that's your only offer that's your only opportunity in

in eight hours to make money is what you charge per hour. And I made that mistake. So my $5 million fitness company seven years ago, I only sold a $20 product. I didn't know if sales team. Now I sell 25, 50, 100K offers and I take equity. So my lifetime value is insane now. And back then I did the maths on like i add about five hundred dollars per low ticket customer now well so then i and i had a hundred thousand customers so when

i did the maths one day on how many millions i lost because i didn't do that and that's like the learning the mentorship that like now you give just the idea like oh wow whoa whoa whoa wait a second before we go into the rest of this episode i'm going to interrupt abruptly and just ask you one big favor i hope you're getting a ton of value a ton of knowledge i hope you're getting some breakthroughs from myself and the guests and i want one thing in return what i would love is for you to subscribe and leave a review the reviews and the subscription grows the podcast it allows me to bring you even better guests. It allows me to invest even more time and money into this podcast to bring you the latest and greatest, the best

entrepreneurs from around the world that are crushing life, crushing their business, and giving you all the tools, the mindset hacks, the knowledge, and the environment you need to be successful. So do me a favor, if you've got any amount of value from today's episode so far or any previous episode or any of the content I've done, it would mean the world to me if you hit a five-star review, give us your feedback on the show, the episodes, and subscribe and download. Plus, if you do that and send me a screenshot on Instagram at RudyMoreLife, I will send you a bunch of my free training, marketing courses, sales courses worth $499. Yes, $500 worth of courses for a simple 30-second review. It would mean the world to me.

Send me that screenshot. I would love for you to leave that review, and I would appreciate it very, very much so we can keep growing this show and make it awesome. So let's get back into the episode. I appreciate you guys, and let's dive back in. You know, it's the old Walsh, right? And then he executes. So that's always going to work out for him, right?

But the permission too, you said that earlier, right? The permission to sell a 5 or 20K product. A lot of people spend years getting to that point. If you grew up in a household, and not 99% of everyone grew up in a household where somebody was managing money. They had a budget. They could only afford to spend what they had, which is the responsible thing to do. The problem is that responsibility makes you, it disables you. It's not an ability to respond. You're actually disabled from the ability to even create solutions.

So the very thing that people want is more time and more money. And the very thing they never get is, because they don't invest it, is time and money. So you're willing to invest time in your brand. You're willing to invest money in your brand. You don't have to spend money on your brand in the beginning to build a brand out that will actually cause somebody to want to trade their time and money with you for the brand yep yeah and the bigger you get the more you have the money to spend the less time

right so flip-flop yeah exactly yeah flops yeah and what about next one we talked a lot about and then you need the systems to hold all this together otherwise the whole thing's going to fall apart yes and this is why people you'll if you've ever heard somebody say bigger is not better if you've ever heard yeah hey man don not better if you've ever heard yeah hey man don't get bigger bigger's not always better it's because they quit getting they don't understand the systems broken yeah they don't they they think big got got a problem big didn't get your problem man what happened was you quit putting the systems in place yeah and i see that so a lot of my audience a lot of them are you know they're half a million a year a million two million and i've

been in this internet marketing world for 10 years and there's so many that never get to 10 mil it's crazy they get to two or three two three five they have a three and they fall back to 2.2 yeah yeah like oh my god man i remember when we had that three that three was a and then you start thinking it was a fluke it wasn't a fluke you were doing some things that got you the three and you quit doing those things and you fell back to two point two. So what's crazy is eight years ago, I was listening to all their podcast books and courses and now they'll come in and pay me a hundred grand to learn from me.

And I go to 10, 15. Because they're seeing what you did. Yes. And a lot of what I did is the team, the system, right? To wrap that point up perfectly that if you have a vision in life to change your life, if you have big goals, or you want to create more freedom in your life. Dude, the household, your household needs this.

Yeah. Okay, you guys, if you just confront your household and your thing, like everybody hits their targets. You're paying the house, the rent, you're paying the electric bill, the gas bill, the water bill. You're paying for your kids' bicycles.

Everything is paid for. Almost everything you've decided to pay for just barely gets paid for. If you would just add the other systems in there, hey, man, I need somebody to take care of my lawn. I need somebody to take care of the house. I need a nanny. I want to get a tutor for the kids. You guys would do this. I know that to be true because when you have a divorce, you figured out how to split it up and pay for the kids and not have them, not see them and pay for her or him for their alimony. Like you, people figure all this stuff out. You're paying for taxes and accidents and problems and losses and red jackets. Right. So none of that was in a budget, but you figured out how to do it. So if you would just change, this is the thing we're going to do

in January on that first day is like fix the target. What is the target? He's got a billion dollar target. So like we need to get him in that neighborhood where he's like, I can smell this going to happen. Then we're going to change it to 10 billion. And then he's going to become a different version of himself. So the billions by 40. And now the question for me is how do I collapse the time to get there? Right? Because it's like, I have the skills, the team, the system, the network. It's just collapse. And you know it's possible. The money's on the planet. Yeah. I know I'll do more than a billion. The billion is the goal for now. And it's just like,

how do I collapse the time? Because that's the one thing when I'm on my deathbed, I won't get back. It's the time and the impact I can make. When, when I might get the time again, you never, nobody knows about this one life thing. Yeah, yeah. It might not be real. It wouldn't be the first time we've been lied to. Well, and if you have a lot of money and it does become real, who knows what medicine and everything could happen to, right?

So that's a good one to finish into the mindset of money. That's something that you've probably been the most impactful for me out of everything. Like everything's been impactful, but the mindset, because there's few people in the world that can give me what I need on the mindset side. Right. And I've always been aggressive. Everyone questions why.

Everyone questions the norm. I make them question the norm. And then I come hang out with you, come back to an event and everything you say, I'm like, I'm a carbon clone. I think because I just listened to your stuff so many times. But it reinforces like, hey, it wasn't bad that I fired that employee because he said that. It wasn't bad that I made this decision. It wasn't bad that I had these unrealistic expectations. Yeah. And look, it's really hard. I know for me, it's really hard to go it alone. Very few people make it if they go it alone without some... The thing I do with

people is I go deep. I find somebody that do with people is i go deep i find somebody that resonates with me and i go deep on them first of all check out who they are really really not who they say they are online like before i even grab a book today i go research how did this guy die what did his family look like what was his net worth like i was studying a guy once he committed suicide i'm like i don't want to take advice from a guy that takes his shit sounding good but he killed himself in the end i'm like i don't want to take advice from a guy that takes, his shit sounded good, but he killed himself in the end. I'm like, I don't want to take advice. Yeah, that's good.

So, so like find out who really is this cat or lady or whoever you're following. What have they created? What do their employees look like? How do they talk about them?

What do their customers say? Not just what somebody says about them on the internet. I love that. And, and so this is how you're going to figure out like nobody's making a decision

how they think. We, we basically just, we take whatever. We're sponge. We're sponges, man. Yes. We just kind of absorb our environment. Yeah, yeah. And if somebody walks in here, slams the door right now,

or starts yelling, we're all going to be influenced by that. You can't help it not be influenced. Somebody starts shooting a gun in here, everybody's going to get freaked out about it. Same thing. If your environment is all, everything around us, we can, we could, we should, we will. Like I'm not talking about motivation either. Yeah. Yeah. I'm talking about like real things get accomplished. Not I feel good. No, we produce more. Then what happens is the environment becomes contagious. I like that, yeah. Yeah, the energy, right? Like I-

The results. Yeah. The results are like, oh shit, we did that? We put 35,000 people in a stadium? Everybody here knows that shit happened. I was there. Pictures, images, maybe you guys could pop up an image of it or something.

Yeah, yeah, I was there. Like you cannot, like that thing, with the investment of that with my people has been, hey, who do you work for? I work for the guy that put 35,000 people in Marlin State. Yeah, yeah. Those results are so big. If you hit it to a billion dollars,

people are going to be like, Rudy did it. Even, not even, I'm not even obviously there yet, but even the vision of it, that inspires everyone around me, right? You've been streaming about it. Yeah, yeah. Because I'm like on the way, I've got the visions in place and that inspires people.

And those big things that inspire people also filter out people. Oh, for sure. Because a lot of people are like, yeah, I don't want to do this thing. Yep. This thing's too, that's not my deal. I need to get away from it.

That's just a natural filter for you. Yeah, so I had a HR call this morning and we do texts and phone calls to get interviews. We interview 800 people a month right now. I built a sales pipeline for recruiting. And people complain that they're getting too many texts, emails, and calls. And I go, that's great. That's great. They won't work here because that's what we do on the marketing too. We're a marketing firm. We don't want those people. And it took me a year to get my HR director to think like a marketer. Right.

And now we're interviewing, yeah, 200 people a week because we built this like sales pipeline for recruiting. But it's changing the mindset, right? And it's filtering out the right people. And that's like the big part we talked about in the last pillar is that money mindset and not seeing money as the enemy, seeing it as a resource. And I actually describe in my book that to me, money is just like electric. Like you can stick your finger in it and die.

Right. So it could be bad. Yeah. But you can also use it to light up your house and have fresh food and a fridge. And it's good. And it's a resource. It's something to be used. It's a tool.

It's a tool. Yeah. And it's not good or bad. it's how you're utilizing it. Yeah, exactly. And I think most of us were taught that it is bad and that it's something criminal about it and only the bad people have it or something. That's really just code for people saying,

"'Hey, I quit. "'Quit on this money thing, "'so I'm gonna make somebody else the bad guy.'" Yeah, I said this the other day, most of people's complaints and how they are is just a reflection of themselves, right? It's just the same with money. If they're poor or they can't make money or they lost money, it's a reflection of them. Their inability to earn it will be confident in earning it. Yeah. I've done more good with money than I've done with it.

For sure. Yeah. So, I mean, awesome, awesome time with you today. I know that the big thing that we're working on for the next couple of months is January and what's coming up there and how we're hopefully going to impact the world with what we're talking about today and getting millions of people in the right mindset for 2023. So how do you see 2023 and how is January going to shape it? 2023 is going to be probably a reset. Yes. A massive reset for real estate, for companies, for economies globally. This is going to like,

everybody is going to be negatively impacted by this. And then there's going to be a group of people that put their heads together and say, hey, I'm going to take advantage of this reset. I'm going to use the reset as a pivot in my career, in my business, customer acquisition, in my business, customer acquisition, in my brand. Because what's going to happen in big economic contraction, this is going to be massive. I've talked to some people economically this week. The consensus is this is going to be very ugly. And it could be very long. Now, what all the people that I hang out

with tell me is like, let's go, man. I can't wait. Yeah. Because they're ready. They have the right mindset. They all agree and know that it takes contractions to actually create opportunities. For sure. Opportunities are not created when everybody can make money. When there's food in the water and everybody can get some, that's not the opportunity because what happens is everybody goes in and feast and gets lazy. This is going to create tremendous negativity in the environment.

Everywhere you look, you're going to see every headline is going to be recession, housing is a problem, unemployment. And then the smart people that are calculated and focused and know where they're going like you are, there's no throwing you off, bro. There's impossible. I know for sure there's no way to throw you off. Everybody could leave you and you'd be like, I still know where I'm going. Yeah. I lose it all. I'm not just like it's the, yeah.

The drive. You'll always win. You'll always win. You have it. You have the head thing fixed now. Yeah. Now you got to put the other places in. I got to make sure the marketing is still in place and people don't come in and talk

you out of that. I got to make sure I got the sales in place that we're monetizing so we keep growing. Yeah. I got to make sure I don't become a millionaire and saving money and stashing and hoarding yep yep and then i got to make sure the systems can continue to like he can continue to think like an amazon yes and have millions of employees yep yep and they're what we're teaching in january right like can you talk about that because i'm like so excited i everyone there. We're going to take five days. Five days we're going to take down because I can't do this in 16 minutes. And we're going to break down, okay, what I've done in my career that you can

use yourself, that's helped Rudy, that will literally like, okay, where do I need to be thinking? What do I need to be thinking about? What exactly are my goals for 23 and beyond? Like immediately, like where are you at? You're making a hundred grand a year. Okay. We're going to set a 10 X target for you. Yeah. Imagine making a hundred grand a month rather than a hundred grand a year. Yeah. Yeah. And that's, you already know you can make it. If you know you can make 60 grand a year shooting photography or cameras or, you know, whatever it is you do, waiting tables. If you can make 60 grand, you could, there's a way someone is making 60 grand a month doing that same thing.

Yeah. Now, maybe they need to scale it, which is the fourth thing we'll teach on the fourth day. Second day is going to be marketing. You've got to figure out how to market yourself. Yeah. Whether you're a camera person again or a stripper or an internet person or a stockbroker, you've got to figure out how to get people to know you. Because if people don't know you, they're not going to help you. Third thing, how do I start monetizing that right now so I

start seeing some victories? Because if there's no food, you can't eat. Yeah. Self-liquidate, right? You got to start seeing money. How am I doing money? How am I getting money? Is there a shortage of money? When you go through a global reset, there's no shortage of money. The money didn't stop. The same amount of money that was on the planet yesterday is on the the planet today when there's less people going for it there's nobody most are contracted bro they all walked away they all left the field it'd be like being in a stadium and everybody leaves the stadium i'm like baby let's not leave i told my wife we're at the world series i said let everybody leave and then we'll be we'll have the whole

damn place to ourselves. There was like six people in a stadium. And now you get to really enjoy and take great pictures. So this economy, this contraction is going to have everybody leave the field and literally surrender. Customers, you know, there'll be more businesses bought next year than were created last year. Yeah, and Warren Buffett said that, right? There'll be more businesses bought next year than were created last year. Yeah. And Warren Buffett said that, right? Warren Buffett.

I mean, he always says the greatest wealth in history is always built in these moments. In these moments. And so like, like it'll be easier. We'll work with some of you to show up to literally rather than growing your business 10%, simply buying, getting paid to buy 10 companies that are already in the space you're in and have 10 new locations for no money. And then how to put the systems in place and certainly how to scale that and not give up, how to execute on that so it becomes a reality, not just a win. And I mean, even the five days, just like we talked a lot about, people don't realize it

until you've been in this game a long time. It just being in the room the energy of being in the room right being with those people everyone's sharing a similar drive and it's great because most people are going to come away from christmas they're with their normal family which they can still love but they're all talking about complaining for over christmas dinner you know like i don't go to family events and if i do i stick a head air bud in and right i i tell my wife i'm like you got me for an hour then then I'm getting into the home, you know? So it's like, because you have to protect your environment and this is the right environment that's going to take you to that next level.

I'm so excited. We're all going to be there. I'm bringing every employee. We already blocked our calendar for the whole five days. I took 23 salespeople off the phone. So I'm going to lose about $200,000 in sales that week just so they can be there because the mindset for salespeople is so key as well. So whether'm going to lose about $200,000 in sales that week just so they can be there because the mindset for salespeople is so key as well. So whether you're a salesperson, you're a

stay-at-home mom, you're trying to build your first business, or maybe you're one of my members that's already doing a few mil trying to go to 10, it's going to be a game changer. I'm excited. So thank you for today. Bro, appreciate it, man. Any of you guys, make sure you tune in. You'll have links everywhere. You won't miss them. It's completely free. There's no charge. You don't have to travel.

No hotels. We'll literally send it to your phone or your tablet or your computer, however you want to watch it, whether you're on a Google or iOS, however you want to see the data. You can put it on your TV for your whole team. It costs you absolutely nothing. I promise you it's a game changer. But like me, block it off now. Yeah.

Right? Make a decision today. This is the quick action part. Right? I made a decision yesterday, told my ops manager who I brought here, block everyone's calendar. We think there's 8 billion people on the planet. We think over a million people show up for this event. We think a couple million people will show up.

We think we'll have to turn away 300,000 people. Biggest event in history. Biggest event ever done on the internet for education. So they're actually going to be part of a life change. You're going to be part of history, man. Part of history. There's nothing better than that. Grant, appreciate it.

Amazing time. Appreciate you, mate. Thank you for everything you've done. I just want to say really super honored to watch what you've done and what I truly believe you will do. You've been a massive part of that. So it's because of you as well. I appreciate it.

Everyone, thank you for tuning in. So guys, if you enjoyed that episode, if you want to learn more and you actually want to have 5X that, right? We normally 10X, but we're going to 5X for today and get five whole days just like that from Grant, from his team and some expert stuff from me and a bunch of other guys

that were here this week, learning some of the biggest industry titans. We have that for you. And instead of, you know, it's worth tens of thousands of dollars, but Grant is about the impact, right? And changing lives and creating something special. And that's why I've always looked up to him and he's mentored me. Click the link, register now. Okay. Special link. You're going to get a ton of bonuses from me as part of that. If you show up and commit, and i'm super excited for you grant any final words if they're thinking about don't miss this don't miss this if you've ever dreamed of a better life if you've ever dreamed of freedom and prosperity taking care of your family hit that link grab this i promise you i promise you

it will be a game changer guys share this click the link bring your friends as well make it a community i'm bringing my whole staff i send it to your friends as well, make it a community. I'm bringing my whole staff. I've sent it to my family as well. Do the same. If you care about people, commit to communicating this to them as well, because it will change their life. And when you change their life through what Grant's teaching, they're going to remember you as well. Okay, so click that link, share that, and we'll see you there. Take care.