Living The Red Life - Grilling a MILLIONAIRE : 20 Juicy Questions

Starting point is 00:00:00 Ha, that's a good question. I've never thought about that. What has been your biggest oh s*** moment? Um... How many times should I expect to fail until I'm successful in business? Probably so many times that you lose count. It's like saying how many darts do you have to throw to hit a bullseye? Even the world's best dart player, I don't think they can throw 100 and hit 100 bullseyes. Yeah, it's kind of sad reality, but I actually think it's better to start a business.

Starting point is 00:00:24 There's a crisis in the world with men. You seem be doing pretty well any advice you got to them i don't have like one tip i mean it would be like my name is rudy moore host of living the red life podcast and i'm here to change the way you see your life in your earpiece every single week if you're ready to start living the red life ditch the blue pill take red pill, join me in Wonderland and change your life. Guys, welcome back to another episode of Living the Red Life. Special episode for you today. I'm going to answer 20 questions in 20 minutes from my fans and my staff. Okay, so rapid fire questions. Are you ready? Let's go. So many people have distracted lives. Can you describe the importance of focus? Sure. So I think most successful people are very hyper focused on their goals. They're like in their own world. Actually,

Starting point is 00:01:10 last week I shot an episode about traits of successful people. And one thing I said is they're really like all in on them. They don't care about external factors. So I think most people need to worry less about other people, worry less about what's happening in the world, worry less about politics that they can't influence or change and just go all in on themselves because that's where you get the biggest results, biggest reward and happiest life. What makes you so creative while so many people, most people aren't? I mean, part of it, I think it's DNA. I mean, some people are born more creative. some people are born more logical, some people are born more emotional, right? We all have genetic traits. And then I think part of it's your upbringing, right? Like if you're brought up in this free, flowing, fun world, then I think you're generally probably more creative versus a very rigid, hard world. And I had a very, you know, unusual, but fun, and travel, you know, I traveled the world and did a lot of

Starting point is 00:02:06 unconventional things. So I think that helped it. And I've always just been obsessive with like art and interior design and building stuff. And so I think it's a lot to do with actually my childhood and just building cool stuff and having fun in the process. If you had to tell somebody or teach somebody how to be creative, what would be one piece of advice you'd share? I think it's hard to sometimes teach creativity because I think it's kind of one of those things that you're either good with like playing sport or you're not. And if you're not, you have to really train on it. So it's one of those things with creativity. If you're not very creative, you probably want to leverage and model other people's creativeness.

Starting point is 00:02:47 So, you know, if you're trying to be creative with a landing page and you're not super creative yourself, go and model other people that have really good landing pages. Don't copy, model. If you're trying to think of cool YouTube series, look at different YouTube series

Starting point is 00:03:00 that are working and doing well and model and create something off that. If you want to, you know, whatever you're doing, I think I mean, a good way to start is getting inspiration from other people. What has been your biggest moment in business? some really good offers and products and they just scale like crazy. You know, like I've launched some stuff and done like three, 400 K in a few days or a few weeks, couple of weeks. Uh, I think sometimes when I've like, uh, landed a big celebrity real like, right. And it's like this, it's signed and it starts. Um, I think filming my, uh, new TV show show like when it was all filming i'm like okay i finally achieved this goal that i'd set when you're at like you know it was a year of pre-production so when you're in the studio and actually doing it i think that was one of them too how about the opposite

Starting point is 00:03:57 your scariest moment in business i've had a few i wouldn't say like super scary because i've always believed in myself to handle it and i've had a good mindset that it's part of the game. But I had a big IRS audit that we spent a year settling and going through all documents and spreadsheets and P&Ls. And we owed no taxes in the end. They closed it. So we did everything good. But there's a lot of stress, time, energy, attorney fees throughout that. I've had a few staff like kind of stole staff and ip and started a new rival company um and that was frustrating we had like hundreds of thousands of dollars froze by a processor randomly overnight

Starting point is 00:04:38 um my website got hacked like eight years ago and I remember one day I woke up and it was all in Chinese. I'd say that's some of them. So being so successful, so young, very, very big chance you're going to be a billionaire. When do you think it'll happen? I've always said 50. 50 feels like a good realistic number where it's like 18 years from now. So it was like 20 years when I really got focused on it at 30. So 20 years, I think it's a good number, but also young enough where like, because I still think

Starting point is 00:05:12 you're like pretty, you know, mobile and like healthy until you're like at least 70 these days, like medicine and being a good lifestyle. I mean, it's changed than how it was, you know, years ago. So that's like 20 years to get there and then 20 years to enjoy it and do cool stuff off the back of it there's a there's a crisis in the world with men they feel incapable lost hopeless and you seem to be doing pretty well any advice you got to them yeah i don't pretend to be this like guru to men right there's some people out there that's all they do and that's their programs and products is like you know coaching for men I don't pretend to have it all figured out and yeah I'm you know I'm pretty successful and decently healthy and have a good life and live a good life

Starting point is 00:05:56 and whatnot but I think I think the biggest tip is is is put yourself i think you're a way you you change and you're drawn to the people and the energy you're around so i don't have like one tip i mean it would be like spend more time with people that do have it figured out right get in rooms and clubs and communities with men that have it all figured out or most of it at least i don't think anyone has it all figured out uh and maybe get a mentor and just align yourself with the right people and get out of any toxic places or relationships or groups

Starting point is 00:06:32 that pull you the wrong way. If you were starting from scratch, what would be the first community you would want to be a part of? If I was starting all over again, I think it would be a mindset community and then a marketing community. I think you need both because I think the mindset community will like push you to think bigger and go bigger

Starting point is 00:06:51 and believe in yourself earlier, which helps you achieve more. But then the marketing community will give you the tactics and strategies to actually do it. I see a lot of people that are like good in one of the two. I think I'm good in both. And that's why I'm successful. I see a lot of people that are like good in one of the two. I think I'm good in both. And that's why I'm successful. I see a lot of people that are good in one, but they lack the other, right? So the mindset guys believe in themselves. They're going to be billionaires, but they don't know how to actually build a business. And the marketing guys know all the little tactics and strategies, but they're too scared. They're risk adverse. They won't invest. They'll quit halfway through and all of those things. So I think you need both. What are some best practices for

Starting point is 00:07:30 goal setting? I did an episode on goal setting a few months ago around Christmas, New Year time. I think goal setting is broken down into two things. For me, it's like big vision, big picture, big hairy goals, audacious goals that drive you and push you and motivate you. And then I see it more like a kind of like KPIs and a reverse engineering what you need to do and how do you get there. So I like to have these like vision board almost type goals. And then I like to have these KPIs that drive the business towards the big vision. If I'm looking to advertise on a platform, what do I look or what should I look. If I'm looking to advertise on a platform, what do I look or what should I look for when deciding which platform to advertise on?

Starting point is 00:08:09 So when we're advertising on a platform, the thing to understand is the psychology of the platform and the way it's consumed. Most people don't understand this. So Facebook, people aren't searching for anything. They're just on there or Instagram. They're not generally searching for anything. They're just on there, or Instagram, they're not generally searching for anything. They're just on their feed getting shown content.

Starting point is 00:08:30 So generally to do well there, you need stuff that is somewhat broad because people aren't looking for a specific outcome or pain point. Whereas YouTube and Google, which is the other big platform, right? You've got Meta and you've got Google. Google, on the other hand, is the opposite, mostly, where people are actually searching for something. So it's more specific

Starting point is 00:08:49 and it does cost a little more, but people are a little more intentful, right? So someone on YouTube is searching for how to make money, how to renovate my bedroom, how to decorate my house, how to be better at basketball, right? How to lose 20 pounds. So you've got to understand what is a better audience, like a more mass group of audience on Facebook or socials, or is it an audience where they're really searching for a specific outcome? Do you think one should be prioritizing paid ads or organic media? I've always been a paid ads guy. So I actually say paid ads is a little better out the gate because organic just takes so long, right?

Starting point is 00:09:30 Like there's very little chance of you going viral out the gate, like one in a million paid ads. There's maybe like, you know, one in 10 chance that you're going to take off and do well with paid. So I think organic and paid are both important. They go hand in hand. But I think and I think building the organic while you're figuring out the paid at the same time is the best of both. But I think paid will get you there faster if you really figure it out or commit to it or hire an expert that can do it with you or for you. Why should I build a personal brand? I think personal brands are the future in many categories, not all of them, but many. And to me, it's like, it's like building a real estate portfolio. To me,

Starting point is 00:10:12 it's just like, it gives you, you know, like if you build a real estate portfolio where you earn 20 grand a month, it just gives you like this freedom, right? Like this level of security and a level of just knowing you're going to be okay. So I kind of see it that way because it's like, once you've got a big personal brand, you can kind of do anything you want as long as it's a strong brand and big, and you're going to be okay and successful and you can impact people and you can have a community of great people. And it's going to help your product sell better. It's going to help you get better deals. It's going to help you get better staff. It's going to give you better CPAs on your ads.

Starting point is 00:10:49 Like there's so many benefits, in my opinion. What benefits do you get from working with celebrities? I mean, I think working with celebrities, obviously, there's a cool wow factor. I think it helps create separation for my brand in the marketplace because I'm able to work, you know, a higher level and do bigger things with these big partners. But also one good thing about the celebrities that I've learned, I've worked with all different types of partners and clients and agency clients over the years. The thing I like about the celebrities is most of them are worth more than 10 million or they're worth hundreds of millions in some of the celebrities cases. And, you know, I was literally just on a call with a big celebrity that you'll all know, I can't say who it is quite yet, but you'll see who it is next month.

Starting point is 00:11:34 And we're very aligned on the goal, the goal to start of hitting a million a month. So you have these great conversations that we align with these big goals versus playing small. And I really enjoy that part of having that alignment of like going big and celebrities because they've already achieved a lot and earn a lot. They think bigger. How would one stay wealthy in a bear market? I think staying wealthy throughout different periods of time and ups and downs in the market is about having stability. I think some businesses, and that's kind of what they say, the average millionaire on seven income streams or whatever. Like, you know, I think if you have all your eggs in one basket, that's when you're most at risk.

Starting point is 00:12:15 But if you have diversity, you have some good investments, you have a strong personal brand, and you have good products and services that people always need and want, even when money's tight, that there are some ways you can protect yourself. How many times should I expect to fail until I'm successful in business? Probably so many times that you lose count. I think failing is part of the journey. And I think the interesting thing is like if I had a tally on a big whiteboard, every idea, project, staff member, new hire, you know, thing that failed, it would just be full. Right. But it's like I think it's changing the conversation. It's not failing. It's just like it's like saying how many darts do you have to throw to hit a bullseye? Well, part of it, you know, no, even the world's best dart player, I don't think they can throw 100 and hit 100 bullseyes. Maybe they can. I don't watch darts. But from my understanding is everyone's going to throw a lot of darts. So it's just an equation of, well, how many darts can I throw consistently? Right. So to me, that's how I see

Starting point is 00:13:21 failure. It's just like for me, it's I'm not focused on the ones that miss. I just focus on keep throwing because I know I'll get more and more bullseyes as I throw. And the better skilled I am, the better my personal brand is, the stronger I get as a personal brand. I'm just going to get more bullseyes out of 10 versus my same version of me five years ago. Right. Is it better in business to try and think of a new big idea or product that's revolutionary or start a business in an already popular field or service? Yeah, it's kind of sad reality, but I actually think it's better to start a business for something that already exists and you're just making it better than create something new. And I always get sad when I really say that aloud because I'm all about innovation and creating new

Starting point is 00:14:05 cool stuff but the reality is when you're starting out most big things have already been invented and if you're really going to invent something so disruptive you probably need some business acumen some capital some connections so when you're starting out you don't have any of that so it's like it's just so hard it's like saying do I, let me just have one door and try and get a bullseye. It's like, eh, I would sooner just like, you know, do something that already, you know, is going to work. You're doing a variation of it. It's going to get your feet wet. You've got more chance of success out the gate. And then look like a lot of billionaires, most billionaires aren't billionaires off their first idea. It's off many, you know, they've done many businesses, built a business acumen, a team, lessons, experience, connections, reputation,

Starting point is 00:14:51 capital, and then the billion dollar idea comes. If you only had 90 days to make a million dollars, how would you do it? 90 days to make a million? Well, I'd probably actually partner with a celebrity and do RevShare because they have such a massive audience that they've built over years. That's because I obviously I do partner with celebs. I have a bit of an advantage. If I was a quote unquote normal person and I don't have any audience, it's going to I'd have to do paid ads. Right. I have to invest some money into paid ads. It's either that or you like trying and like kind of land this like million dollar contract. But I think, yes, you've either got to like do some big organic thing, launch paid ads or partner with someone like an affiliate or a JV or a celeb or an influencer that has a massive audience and

Starting point is 00:15:37 leverage their following. What is the single biggest thing about marketing that most people don't get? It's a combination of psychology and numbers. When you boil it down, it's the psychology of developing something irresistible, knowing how people's emotions are, desires, wants. And then once you've built that, it's about really like numbers and data and steps and just reverse engineering all the data, the numbers, the KPIs you have to hit to make a sales process successful. If you could have been the founder or CEO of any company that exists today, which would it be and why?

Starting point is 00:16:11 Yeah, that's tough. It'd probably be a company with a lot of reach and impact. I'd have to think more on, I've never thought about that because I've always been so focused on building own stuff. I don't know. I love travel. So maybe something in travel. I love social media, something in social media. I love animals. So something to do with animals. Yeah, probably I love food. So maybe something to do with food or yeah, something in one of those realms. Those last question. Okay. Well, there you go, guys. I think I was a little over 20 minutes, but hopefully you got lots of gems, nuggets, wisdom, and maybe learn a little bit about me in the process.

Starting point is 00:16:53 If you want to submit questions for a future episode like that, just head to my Instagram, DM me a question. Make sure you've subscribed in the meantime. And we do give out some free trainings if you're a subscriber and leave a five-star any review hopefully it's a five star review and just screenshot that and we'll send you the trainings and hopefully answer your question on a future podcast but yeah hope you enjoyed it i hope those tips will take you to the next level or give you

Starting point is 00:17:19 some motivation to go a step further thank you for tuning in and I'll see you guys soon.

Living The Red Life - Grilling a MILLIONAIRE : 20 Juicy Questions

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