Living The Red Life - How Businesses Should Be Utilizing A.I. w/A.I. Expert Atena Peglar

Episode Date: April 21, 2025

Atena Peglar, an AI strategist and founder of Yours Business Lab, shares her revolutionary insights on using AI to scale businesses. She has helped thousands of entrepreneurs leverage artificial intelligence, discusses how her team of only three people built a 7-figure company by systemizing marketing, automating operations, and capitalizing on AI-powered software. She emphasizes the power of modeling successful funnels, using top-performing email sequences, and enhancing copy generation through multi-language AI models.The conversation dives deep into how entrepreneurs can streamline workflows with AI, even with lean teams. Atena also unpacks the incredible success of her community built on the School platform—growing it to 8,000 members in 110 countries in just months. She explains how strategic observation, ranking tactics, and funnel-less lead generation contributed to this meteoric rise. Whether it's mastering webinars or transforming marketing campaigns, Atena’s story offers a roadmap for founders ready to scale with smart, efficient tools.Connect with Atena:Skool - AIpreneurshttps://lab.aipreneurs.com/Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

We have three employees in our company. We're already seven figure, right? We have a very large system. $10 million with three staff, that's crazy, yeah. Last year we didn't really have many employees, right? I didn't have a sales team. I was scaling too rapidly to get the time even to put together a sales process.

So what I did, I just did webinars, lots of webinars. At some point I was doing six webinars a day in November. Live webinars? Live. So we had one webinar funnel that we modeled after our Seproson and it generated a million dollar revenue for us. You know most of the followers may be 10 or 20 employees or less so they're still doing a lot of the work themselves. How else can they save time by using AI or different types

of AI? So... My name is Rudy Moore, host of Living the Red Light podcast and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. So guys, welcome back to another episode of Living the Red Life. Today, we're going to dive into the fascinating, fast growing world of AI. And tennis joining me today she's an AI expert, had thousands of students go through her AI programs

where she's teaching everything entrepreneurs need to know about AI, so welcome to the show. Thank you for having me. So let's start big picture. What is the hot stuff in AI right now that entrepreneurs should be using? There's a lot of fluff, but there are some good things with AI that can really move the needle.

What are they? So there's something about AI fluff, but there are some good things with AI that can really move the needle. What are they? So there's something about AI automation. Automation. And also the marketing. So I'm doing a lot of innovation in the marketing space. Okay, so marketing and automation. Yeah. Right.

Let's start on marketing then everyone loves here marketing, making more money and reaching more people and making more sales and helping more lives. So what are some key things for AI when it comes to marketing? So with the marketing, what we did is that we created a software at your partner's business lab that basically is able to create all of the marketing copy from emails, ads, websites, funnels and everything.

But it's basically what is different about it compared to other solutions is that the fact that you can use all the language model in one place, which is one of the thing that everyone is can't keep up with AI is just the overwhelming because every day there's a new language model coming out of the software. So when you mean that like the chat GPT and there's the-

Gemalong, wow. Yeah, yeah, and a lot of people debate which is better, right? But you're saying you built a system where you can use all of them. Access all of them, the mod mice. And then you can compare the output as well. Like if you generate the output, you have all the language model available

and they can say, oh, what, which language model give me a bit better output? And one thing that we do is that sometimes the market, we A-B test as well, the different language model for example we A-B test the cloud versus the chat. Do you know which one is winning? Is it is the one that? Cloud is usually winning when it comes to Facebook ads. Interesting. Okay. Yeah and it's you wouldn't know until you test it. Yeah yeah yeah. Because they all look very similar but having access to all of them in one place and the other thing is the what we created

is the modeling. So you know that you're a marketer and you always says that the, you did mention the mastermind about like, modeling the best is always work. If there's a company that already performing well, it's easier to go model the same structure rather than try to create one thing from scratch.

So what we did that we trained the AI based on the model is so we gave you the best example of the best funnel, best ads, like all the marketing camera. We have a database of a couple of hundred multimillion dollar funnel examples. They're linked to the low ticket, high ticket, which is a publicly available data where it has been a lot of work to put together. Yeah, so you can part with a lot of the top funerals to feed the background data. Yeah, that's great. Yeah, we teach, you know, if you're using, even if you're just using regular chat GPT or whatever, before you go get it to do the work, feed it with those top funnels, top landing pages, top copy,

and you instantly get a much better result just because, you know, AI is really good and smart if you give it great examples. If not, it kind of pulls from everywhere and it waters it down, right? And one problem with that we find is, a lot of people say everywhere and it waters it down, right? And one problem that we find is a lot of people say, how do we find this great example? It's like, that's one of the thing.

This is basically a list of all of the two common partners, 2CCC and 2CCX. So that's, we have a great example now that coming from that we know that they have funded generated million dollars of revenue. And then we found a niche and then we put it to the software and say, copy paste the information and then create a context for your business. And how do you make sure that doesn't infringe copyright and you make sure it's

different enough so it's not breaking it? It completely changed the copy. So in terms of the copy, it's, it's changed. It's just the structure. Yeah. Cause I know that a lot of people are worried about that and they do upload a funnel that obviously there's copyright infringement if enough's not changed and there are lawsuits out there now where someone you know did that took a website AI rewrote it but they didn't rewrite it enough

and now people are getting sued. Yeah, yeah we always say it's your responsibility whatever. Yeah to cross-check it. It's still you need to cross-check it and make sure that you know but what we train it to be in a way that it change it enough to not have any copyright issue. But yeah, there's always- You should always check, yeah.

We should always check. Every time you work with AI guys, you have to check the app. But no matter how perfect you look, you always have to check it. But yeah, I think like we creating that system, it makes the job a lot easier because like when it's more likely that makes the job a lot easier because like when,

it's more likely that when you launch a campaign that has been modeled after success of campaign gonna be successful, that's something that you're trying to create from the scratch and trying to check the whole, test the copy and the- Yeah, I mean, so even people just using ChatGPT right now, they don't pay attention to that and they don't segment stuff out.

Like, hey, if you're gonna go write ads today, at least go and take your own best ad, upload it, and then have more variations made, right? And what's cool here is like, it's not just your best ad, but maybe go take a competitor or someone in a totally different industry so you don't have to worry about any copyright stuff that's, you know, an ad that's crushing it.

And the great thing with ads is the Facebook ad libraries open so you can punch in names of top companies and boom, now find all their ads they're running. So there's no excuses, but let's talk about other ways to use AI. So, you know, obviously we talked a lot about copywriting, okay? What else does it say?

There's entrepreneurs that are listening. Most of the, you know, most of the followers maybe 10 10 or 20 employees or less Yeah, so they're still doing a lot of the work themselves How else can they save time by using AI all different types of AI? So we have three employees in our company. We already seven figure right? We are very much system on dollars with three steps. that's crazy, yeah. Yeah, way quickly we scale, like I estimated employ more people of course, but I would say that again,

marketing is taking majority of the team, it's just the marketing, it's the copywriting, it's the email marketing, like everything you put together, it takes majority. Obviously you can get an operation manager, right? And then you can systemize simple automation, so we just go high level ourselves to create automation. So we have automation for everything.

We got a school committee, which is, we are the top committee in the school at the moment. November broke all the record. Now we're tough in the school. So with that one, we have automation. Everyone that joined the school, you automatically receive an email. They go into the sequences.

So basically, a lot of automation, obviously, we email like every time that we get a lead, we send them through the sequence of the emails and there's a process in place. So basically, a lot of automation obviously with email, every time that we get a lead, we send them through the sequence of the emails and there's a process in place, book a call. So with that way, it could systemize a lot of things. And the other thing that we did is because last year we didn't really have many employees, right? I didn't have a sales team.

I was scanning too rapidly to get the time even to put together a sales process. So what I did, I just did webinars, lots of webinars. At some point I was doing six webinars a day. Wow, live webinars. Live. Wow. I didn't, it was all live. And so we had one webinar funnel that we modeled after Rasa Brasun and it generated a million

dollar revenue for us. Wow. And just by mean, just rinse and repeat that. And that- Just call that, add straight to the registration. That's it, it's a straight to the webinar. And offer was between three to five K. And we provided payment plan too.

So that worked really well because we're not having any sales team in place and you can like, we would close like five people each webinar, right? That was pretty good because then you can scale and then we build our email list. That was really good. Because you can scale and then we build our email list. That was really good because I could start building my, I would get 300 registration per webinar.

I would have like 70 people turn up and I sell five. So I could start building my email list very quickly. So I would say like webinar is one way if you have a small team because you can just, you know, build your email list and to be able to scale quite rapidly. And obviously we were thinking about automating it, we never did that. That's something maybe I can stay for this year.

Yeah, yeah, yeah. But yeah, I would say the marketing is, because we use our software. And the reason I developed the software originally was I just wanted to do it for myself. I was like, I want to be in this funnel, I want to do this email. And one thing that we do when we create a new offer

is that we go through to our top performing email, like a top 20 best performing email, and I put it in the AI, by SAS, and it will regenerate it for the new offer. So basically we don't create a new email every time we got a new offer, just create a context for it using the AI. And then once the context created, they'll say,

oh, using this new context, rewrite this email. So you don't necessarily need to use your competitor to model them, you can model your own performing emails, ads for a new offer. Good, well, I'm glad you brought the school thing up because I wanted to talk about that today too. Let's switch for a few minutes off AI and talk about how to grow communities because you did a great job there and maybe if we have time we'll talk about the webinars too. So someone's hearing

this school thing guys if you don't know what that is a friend of mine Sam Ovens grew this software it's called school it's a great platform to grow communities. It's kind of like the new cool kid on the block for Facebook groups. Same version. So can you talk a little about how you grew that? What numbers you got that to and what timeframe and the marketing tactics behind that? Yeah, sure. I found out about School in May. I went to a business conference and a lady told me about it and that changed my life. I would always remember, you know, associate that with her.

She told me, I can have you heard of the school, it's for Alex Somoza. I said, I heard of it, I'm not quite sure what it is. So I went and check it out. It was looking very unfamiliar, right? It's just a completely new platform. And what I did is that I just joined the top 10 communities in the school and I just observed for two weeks

what they're doing. And after I observed it, I came up with my own plan. So from May to November, we became number one community in November, only a couple of months after that with 8,000 members from 110 countries. 8,000 members, 110 countries, awesome. That's how we could grow from there. And you're charging? It's free. So that's a free community. That's the free community Do you have charging in there or do you have a paid community too? Great. So we got three communities. One is the free one that is basically our lead magnet. So we did the Facebook advertising and call send the leads directly to the Facebook about page. The advantage of school is you don't need to have a funnel because you're a bath wedge of your school is a funnel, right? So it's going to make it a lot easier for beginner, right? So send it directly to the school, they join it as a free, you collect the information, you send it to the CRM, and then you can nature that.

So in that way, it could also be your email list. So that's how I could do that. So I run the ads for a couple of months, then I pause the ad, because what happened is that our ranking has started really improving. There are tricks about how you can rank in school, and now at the moment we're getting like 30 leads for free. Just because you're ranked highly?

Yes, because we're ranked number one in the first page of the marketing. So there's something in the school called discovery, school discovery. So the people can go there, hundreds of thousands of people search for a particular keyword. If they go search for marketing AI,

I'm number one in the page. Because of that reason, I get a lot of free leads. So that's kind of like to say $10 per lead, 30 leads a day, $300 a day I'm saving. Yeah, yeah, yeah. For organic. Yeah. So this is really good.

The investment is not paying off. And the paid community that we have, we just teach people about AI. So I'm a mastermind group. I have 96 people into the paid one. It's $10,000 per year. And we got the software as well, that we, so that's for this.

So that's part of it, so they pay the 10K, that's a million or so a year. They get a private community and the software. The software is actually separate now. Oh, that's separate now. The software is 5,000, that are annual, it's just as a, we got three communities. So with our Mastermind community,

that's when we won the school game in November and I won the Cybertruck. Oh, you did, cool. Yeah, we did 350k MRR in one month. Wow. Wow, and that was in the, for the 10k offer? That was, I was selling monthly only at that time, 999 a month, so we got 315 clients into that,

but a lot of them churned. That's a problem, subscriptioncription, one thing about subscription. Generally 50% leave a month. I know that's exactly what happened and now we're just offering the annual or payment plan because the churn was an issue. But yeah, what I would say about this, people love to have a community. What I love about a school is the gamification part. Because with the email, the people not really engage with the community because it's gamification, when they engage and level up, every level they unlock something.

So it's a lot more engaged, that means that it's the conversion rate of the- And it's more sticky, yeah, they stay longer. More sticky. They come for your program, but they continue because of friendship that makes sense. Yeah, yeah, of course. Yeah, yeah. All right, good. Well, last couple of minutes. Let's hit the webinar too. You know, those are key part there that I'm sure everyone's fascinated by.

You did up to six live webinars a day selling a free to 5k offer and some webinars you were selling several of those several times a day. Tell us about that funnel, how you did that just quickly. Yeah, the funnel is just one, one February funnel that was very simple. It wasn't long, it was just like one page and just call ads. Just call ads. And when I was there six webinars,

that was June and November because I was participating in a school game. Okay, so you're already pushing it. So I had no choice. I just had to push for it. That's how I could do it. You go to Cybertruck because of it. Yes, and I just had to push for it. And you got a Cybertruck because of it. Yes, and I've own a Cybertruck.

Because I can drive a Cybertruck, so I took the cash, 100K, which was good. USD, 100K USD, that was good. So, and let's just talk, you know, if someone's a bit newer, talk about this webinar funnel structure. So you ran ads, they registered for a live event, you had it starting in on every 15 minutes

or every hour or whatever you chose or time points throughout the day, right? And then it'd be an hour's presentation. Do you want to just walk? Yeah, of course. One thing that I want to mention about that, obviously, they come register opt into the webinar in the thank you page, I will send them to the school free community. So I would say you got five minutes to join the school and we got a lot of people into the school. What percent would join the school? About 10% of people joined the school. Would join right away. In the thank you page, which was good. And one other thing we did that at the beginning

of the webinar, we just said, hey guys, if you're not part of the school, join it. So we got a lot of more people join the school. The reason being is that we were collecting the money to the school and a lot of people was like, what is a school? It's very unusual, right? It's not a normal sales page to destroy. So because of that reason, the first few webinars I did, I had no sales, and I had to figure out what the problem is. The problem was people not familiar with school.

So what we did, we put the thank you page, joined the school, and we had six email sequence. All the email sequence, we had a peers join the school. Peers join the school. And at the first of the webinar, we created a competition and say that if you join the school and you comment on this post, then you have a chance of winning like

one of our courses, for example, $1,000. So then we get basically 70 to 80% of the people that attend the webinar to join the school. And in that way, they started buying because they had the account created by then. So then it was easy for them to purchase the school. It wasn't like a barrier anymore. That's how I could get around it because I'm the only community in the school that actually could work the webinar, make the webinar work. Everyone else said webinar doesn't work. Like I'll make it work. And that was a trick to it. Like anyone that wanted to do that. So the webinar was about 90 minutes roughly.

And then I would do a pitch. The pitch part was half an hour, an hour content, half an hour pitch. And then we also, the people that didn't purchase the webinar, we natured them back to the school because they were already in school. Love it, love it, good. Well, last question.

You got a lot going on. People wanna come see it, check out the school community, the software, where can they find you? Yeah, so if you guys go to the school and search for AR.no's, you can find our free community and also the software called AR.no's Business Lab. So we do have a free trial, the free trial you can create a free context.

You can check out the free trial and yeah, let us know if you need any help. You can look me up in Instagram, Artanopeglar. Love it, we'll put that in the show notes too. Guys, that's a wrap. Keep working hard. Go check out all of this amazing communities and webinars and everything she's got going on,

and I'll see you guys soon. Take care. Thank you so much. Thanks for having me. Bye!