Living The Red Life - How To Build A Signature Brand

Episode Date: August 3, 2023

How do you position your products so that you can make millions online? How do you build a signature brand that goes viral and gets you raving fans all over the internet? When you're as cool as Rudy the sun shines 24/7, and so he's coming to us today from behind his rose-tinted red lenses to tell us that it's all good, and there is hope for us too to crush it online with our own products and services – we just might need to up our brand identity game a little bit! Do you want to be Walmart water that sells for a few pennies? Or a more aspirational signature bottled brand of water that sells for 10X that amount? Why are people prepared to pay more for what is (arguably) the same product? Rudy is astutely making the case that your brand matters. So, what does your brand stand for?If you want in on the Matrix and a world where you sell your product or service online, being a part of the right online community matters. So how are you positioning your signature brand to find your tribe?When last did you Google yourself or ask your customers WHY they love your product? Have you assessed and critiqued your own online avatar and considered partnering with industry leaders (or even celebrities) to give your brand identity the boost that it needs? Building a signature brand – and creating real wealth online – has never been easy with Rudy's kickass advice for all internet entrepreneurs out there who are living the Red Life and looking to turn up the heat a bit. Please join us!"It's okay to suck because it's easier to get better." ~ Rudy MawerIn This Episode:How do the big brands get so much free advertising?What does your brand stand for? How can some brands get away with charging so much more? Understanding statusHow does your brand make someone feel?What is the perfect brand identity? The art of assessing your own avatar and online presenceWhat actionable steps are you taking to boost your business identity?Being ahead of the curve with the right brand identityConnect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer

Just imagine if every single person that bought your products or service right now went away and posted about it for the rest of their life and showed it off, was proud of it, took it everywhere they went, made sure they placed it on a table so everyone could see it, right? Talked about why they saved up for this handbag, why they spent so much money. They talk about all the pockets inside, dissect it because of what it means to them. That is how you build a major brand, a famous brand, okay? So if that doesn't excite you enough and motivate you enough to listen today, I don't know what will. My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week.

If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. Hey guys, welcome back to another episode of Living the Red Life. Today we are going to talk about how to build a signature brand, okay? How to get viral and raving fans all around the internet, right? How do you position your products to make and sell for thousands of dollars when most people sell a similar product for $50? We're going to talk all about what it takes to build a famous brand, okay? And we're going to talk and dissect some of the biggest brands in the world, Louis Vuitton, Gucci, Lamborghini, Ferrari, some of the most premium brands. What are they doing? How are some brands able to charge $8 for a bottle of water when water's free, right? So all of these things come down to how you're building an audience, how you're building

a tribe. And most importantly, what we're going to dive into today is how do you make someone feel when they're associated with your brand, okay? And there's no denying if you look at Louis Vuitton and Gucci and all these brands, right? And I've talked about this in the past. They charge premium prices to give a certain look and feel right to the consumer. So what I'm going to do today for you, because I know I've spoke a little about branding and positioning in the past. I'm actually going to walk you through a few key steps that I actually did with my members that pay $25, $50, and even $100,000. I'm going to

walk you through the same process I use with those members, right, for their own businesses. So you can apply it into your business or your social media accounts or whatever you're doing. I'm going to walk you through the process to figure this out for yourself. Okay. So I've got about five, six key steps or questions you're going to ask yourself. It's going to be interactive. It's going to be fun. It's going to leave you with a clear action plan. Okay. So I'm going to work through these questions and explain them a little more, give you a couple of examples. And I'm going to do that for each question. And by the end of it, and you're going through this episode, you'll have a clear plan in your own head of, Hey, how do I position my brand? What does my brand mean? What's my messaging? What's the intent? What are buyers buying for? And this

will give you the capacity for the rest of your life to start charging premium prices. It will give you the capacity to build a raving fan base. Okay. And one thing I'll leave you with before we dive into the workshop style piece is think about Louis Vuitton or Gucci, right? Or Lamborghini. Okay. How many tens of millions of dollars in free advertising do they get by people posting them, right? Think about that. They get an insane amount of free advertising. They don't have to run Facebook ads and TV ads and all those things because literally their own advertising is done for free by their customers, okay? Just imagine if every single person that

bought your products or service right now went away and posted about it for the rest of their life and showed it off, was proud of it, took it everywhere they went, made sure they placed it on a table so everyone could see it, right? Talked about why they saved up for this handbag, why they spent so much money. They talk about all the pockets inside, dissect it because of what it means to them. That is how you build a major brand, a famous brand, okay? So if that doesn't excite you enough and motivate you enough to listen today, I don't know what will. But let's dive in. So the first thing I want you to ask yourself, okay? And you can pause this as you go through it because it's

a little interactive, a little different today, but super valuable is what does your brand stand for? Okay. What does your brand stand for? So when I say that a few things are going to pop up in your head, right? Integrity, health, accuracy, right? All these different things will pop into your head when I ask you that question, what does your brand stand for? So pause this if you need to go ahead or write this down. Okay. Or think about this out loud. What does your brand stand for? Okay, super, super important first question. And as we go through this, you're going to see how all these dots connect. But it's really important, there's a clear definition behind your brand. Think about some of the biggest brands in the world, right? Let's use Lamborghini as an example. What does

that brand stand for? Let's think of Louis Vuitton. What does that brand stand for? What does Red Bull stand for? What does GoPro stand for, right? All of these brands are really good at how they position themselves in the market, how they advertise, how they use influencers and celebrities and social media, right? GoPro, for example, how many people have filmed clips with a GoPro? Millions and millions of people. How many hours of footage is on YouTube from a GoPro? An insane amount. An insane amount. And when people watch it, the tens of millions of views, those GoPro videos again, and those surfing videos, dirt bikes, ATVs, skydiving, snorkeling, scuba diving, whatever it may be, everyone is

reminded that it's shot with a GoPro, right? And of course there's rivals now, but that wasn't the case for many years and they dominated the space and became super famous. So what does the brand mean, right? GoPro, it means adventure, right? It means creating your own adventure. It means travel. It means exploring exploring it means exotic right surfing or snorkeling or scuba diving or skiing it means luxury all these amazing lifestyle trips so it was able to build that right and it was able to do that through its customer base which is always the goal so next question is a expansion of that. What does your brand exactly do? And if someone gives you an amount of money, right, they do a transactional amount, what is the outcome?

Okay. So, and this is different to what the product may provide. That's really important. Okay. Because people don't pay $200,000, $300,000, $400,000 to get a car to drive to work, right? They don't pay Lamborghini $350,000 to get a car to commute. Let's face it. No one goes, I really need a car to commute to my new job. I'm going to go buy an Aventador, right? Or I'm going to go buy a Rolls Royce or a McLaren. No one's ever said that in their life. What do they buy it for? They buy it for every other reason except for the one reason cars were invented.

Think about that. People buy a car, these cars, for every reason except for the main reason cars were ever invented, which is how 95 or 99% of the population still use it. To go from A to B. To save time so they don't have to get on their horse and car like in the old days or walk or a bicycle right and go from A to B that is why cars are invented and cars are around so why is it there's a few brands out there that are actually selling for 10 times right an average car price $350,000 versus $35,000 how is it there's cars being sold for 10 times the amount, 10 times the amount,

and they don't even do the main job that they're supposed to do, that they were invented for? That's branding. That's intent. That's the interaction with a customer and how someone is left to feel, right? The image and the status and everything else that they get, okay? And it's not like these cars are like, hey, pay $350,000, you never need to buy a new car again, or it's going to be hassle-free, or it's free to drive. It's in fact the opposite. You can only do 20,000 miles on the damn thing, right? When anything breaks, it's $20,000 for a new set of tires, okay? And if anything else goes wrong, it's $50,000. And generally, you only keep it for two, three years, and you can only drive it 2,000 miles a year

because you can't do more than 20,000 miles total or you're going to devalue the thing like crazy. So it's not even like it's an investment in a house, right? That's going to maybe you're living forever. So you've got to understand that is because of how it makes someone feel. So when you answer that question, a transactional outcome, right? When someone buys, what are they buying? A lot when you answer that question, a transactional outcome, right?

When someone buys, what are they buying? A lot of you answer that question with, well, someone's buying bananas because they're hungry and they want to eat a banana, okay? Someone's buying a t-shirt because they can't go out topless and go to work topless today. So why are people buying thousand dollar t-shirts versus ten dollar t-shirts, okay? So you've got to reverse engineer all the psychology, the emotion, the meaning behind, okay? So you've got to reverse engineer all the psychology, the emotion, the meaning behind the product, and you've got to focus on selling that. Because if you focus on selling that, price just becomes a mirage, right? There's no rule for price. If you sell a $10 t-shirt for someone to wear every day, right, you can only charge $10 or $20.

If you sell a luxury item that shows to someone you're rich, you're wealthy, you're successful, you're in the upper class, you have fashion design, you know, you care about fashion and image, well, you can charge $1,000 for that same t-shirt if you attach those meanings to it, okay? So what is the transactional thing, right? When someone does a transactional part, what is the thing they get, right? And you see how it's a trick question because a lot of you say well they get a t-shirt rudy and it's like well no if they buy a louis vuitton t-shirt they don't get a t-shirt they get everything else i just listed off right so think about that if you buy a gopro do you get footage you get a camera well yeah you get a camera but what else are you getting you're getting memories right you're getting memories of

your favorite vacation or your most you know your hobby, or you're getting the chance to go viral, to become an influencer, right? In YouTube, 10 years ago, if you were in extreme sports, you weren't buying a camera, you were buying social media, you were buying influence, right? You're buying the ability to become a viral sensation, right? Doing a big jump or a big surf, okay? Whoa, whoa, whoa, wait a second. Before we go into the rest of this episode, I'm going to interrupt abruptly and just ask you one big favor. I hope you're getting a ton of value, a ton of knowledge. I hope you're getting some breakthroughs from myself and the guests, and I want one thing in return. What I would love is for you to subscribe and leave a review. The reviews

and the subscription grows the podcast. It allows me to bring you even better guests. It allows me to invest even more time and money into this podcast to bring you the latest and greatest, the best entrepreneurs from around the world that are crushing life, crushing their business, and giving you all the tools, the mindset hacks, the knowledge and the environment you need to be successful. So do me a favor, if you've got any amount of value from today's episode so far or any previous episode or any of the content I've done, it would mean the world to me

if you hit a five-star review, give us your feedback on the show, the episodes and subscribe and download. Plus, if you do that and send me a screenshot on Instagram at RudyMoreLife, I will send you a bunch of my free training, marketing courses, sales courses worth $499. Yes, $500 worth of courses for a simple 30-second review.

It would mean the world to me. Send me that screenshot. I would love for you to leave that review and I would appreciate it very, very much so we can keep growing this show and make it awesome. So let's get back into the episode. I appreciate you guys and let's dive back in. So next it leads to identity. So what is the identity your buyers are buying into? Okay. We've talked about that when they buy Louis Vuitton and Gucci and McLaren and Lamborghini and, uh, you know, all these signature brands, they're buying into an identity.

So what is the identity that your audience, right, your current consumer is buying into? And then what I want you to do is answer that question. And then I want you to think about what is the perfect identity? What is the identity that I could charge millions of dollars for, right? I could make millions more dollars if only I shifted the identity, my brand to mean this, this, and this. Okay. Because let's face it, there's bottles of water, right? That'll sell for 20, 30, 40 cents. You can get water for free. And then there's bottles of water that sell for five or $10. So the difference again, that 10 X price jump is the identity, okay? Some people are buying water because they're just first in, they want to drink, okay?

That's the Walgreens special, the Walmart special water, right? The Walmart branded water. Some people are buying, you know, the Fiji water, right? Or the whatever it is, the different types, right? The smart water for $5 a bottle because they want to have an association to it, the association to the brand, an identity. I buy expensive water. That is my identity, right? And I also, most of these consumers, I also drive a Lamborghini and I also have a Louis Vuitton bag and I also have a Rolex and blah, blah, blah, blah, blah, blah, blah, right? They're all buying into an identity, into a club, okay? And that's the world of social media. You might not agree with it. You might think they're

all idiots, and they're stupid, and they blow all their money. That's fine to think that, but you can't ignore it. You can't say, I'm not playing that game anymore, right? Or I'm not going to start playing that game. Most of you never even started playing the game. You got to play the game. You got to realize everything you're selling now, the brand you're building, the post you're putting out, the social media, it's all forming an identity. It's forming an identity for your brand, okay? And your customers are buying into that, okay? So work on it because if not, you're going to forever stay transactional.

And if you stay transactional, you're going to be the Walmart 20 cent water bottle, okay? I don't want to be Walmart 20 cents water. Do you want to be Walmart 20 cents water? No, probably not, right? So figure out how to build an identity, okay? Now we're going to turn this up a notch, okay? This is going to upset some of you, but in a good way, okay? Rudy's here for you.

Don't worry. I'm here to upset you, challenge you, and then make your life better. So the next thing we're going to do is we're going to go to social media. Pull up your main social media channel. I'll wait. Come on. I'm waiting. Pull it up. Pull up your main. I know you're cleaning your dishes or you're driving to work or you're out for a run or you're doing some work in the office. Whatever you're doing, let's pull up the social media. Stop what you're doing. Pull it and don't, you know, crash your car if you're driving. But pull up the social media, stop what you're doing, pull it and don't, you know, crash your car if you're driving, but pull up your social media and go to your handle, right?

Your Instagram, your Facebook. Now I want you to look at it and rate yourself out of 10 based on everything I just said, okay? So a 10 out of 10 would be I'm hitting a home run in everything I want around branding, identity, positioning myself, building a tribe, okay? Like Louis Vuitton or Gucci or some of the Rolex, right? Think how many people post Rolex photos. It's insane, right? Literally, I could never spend enough on ads to match how much free

branding these luxury brands get, okay? I could never do it, right? I'd have to spend hundreds of millions of dollars. So how do you position yourself like that? Question yourself and then rate yourself right now out of 10. I'm probably like a seven, just to give you context. I'm not perfect. I'm pretty good. I'm getting better. I'm working towards an eight or a nine.

By the time you're a 10, you're probably worth 100, 200, 500 million, maybe a billionaire at that point or a billion dollar brand, right? It's hard to be a 10. So yeah, I don't think anyone in that, maybe Gary Vee and Gran and people that are at nines, right? Eight. So get a rating for yourself. Most of you are going to be under five and that's okay because, you know, I'm teaching you how to fix it, right? It's okay. It's actually better the lower you start, the most upwards, you know, trajectory you have. If you're super skinny and you want to gain muscle, well, you're going to gain muscle really fast. If you've been bodybuilding for 20 years and you're really, you know, jacked already and you want to grow a bunch more muscle, it's going to take you

years and years and years to make small gains. So don't be put off ever if like you're bad at something, okay? and that's a separate topic for another day but it's okay to suck because it's easy to get better okay so rate yourself on all of those things out of 10 now i want you to do the same thing you got your phone out still right stay with me here go to google and google yourself now google your business name or your own personal name if you're a personal brand. And again, rate yourself out of 10. And the reason I'm making you do this is all your customers are doing this. I promise you that.

Every single customer you have is doing this exact thing about your brand. And you didn't even know until Rudy made you sit down and Google yourself, right? So how, if someone's going to buy your brand, how well are you representing your products, your services? And you want to build your Google out, okay, your profile strategically. You want some press, PR, news interviews, industry leaders, maybe magazines in like Forbes, Inc, Entrepreneur. If you're in business, if you're in health, you want like men's health, men's fitness. If you're in beauty, you want to be in some of the beauty magazines. So you want to be really strategic in building out your Google profile to match all of these

things, right? So when someone lands there, they go, holy smokes, this person is, you know, celebrities are using this jewelry line. They got featured in all the fashion magazines. They're in New York Fashion Week. They had an interview on Good Morning America about the next big fashion line, right? That's what you'd want if you own a jewelry line, everything I just said. And you guys can all achieve that, okay, to some extent. Don't have a limited belief, well, really, I'm not big enough. There's no way I could get all of that. You can get the PR. You can put in the work. I can help you do that. I've done it for myself. Google me and you'll see,

right? So get your brand in a great position on social media and Google to represent all these values, to show off all these values, okay? And then the last thing I want you to do is write down actionable steps. So what I want you to do is write down some actionable steps from today because, you know, we talked about building the brand, intent side how to position yourself correctly understanding that people buy into a certain level of image right a certain level of community and tribe and purpose and meaning so we understand all of those things but it's super super important that you now write down actionable steps okay because i want you to go away and fix all this and make it way better and make a bunch more money. And then you can tell me, you know, how this episode helped you. So you're going to write down steps. So it might be doing a new photo shoot. It might be associating with industry leaders. It might be showing off your

customers better. It might be redesigning your products and services to match the identity you're trying to grow, okay? It might be sitting down in a room for an hour or a day and figuring all this stuff out, okay? It might be serving your customers to ask them why they buy, the identity it gives them, why they associate with you, what other brands they buy from, so you can get correlations, okay? It might be doing PR and creating PR campaigns, getting in the top magazines, doing some influencer campaigns, getting in the news, getting some product features. It might be paying a celebrity to do a partnership with you where the celebrity's featuring you, right? It's not as expensive as you think. It's not a thousand dollars, but it's not a million dollars either. And I can help you do that. As you know, I do a lot with celebrities. So there's all these ways to position your brand. There's all these

ways to grow the brand and position it with a certain outcome in mind. You guys are so close to like getting it all figured out. And no one teaches this really. I don't know many people that teach this. So the reason I'm telling you that is you're gonna be ahead of the curve okay if you you know some of the top guys in the industry and girls like me we've figured all this out along the way and you know we do this stuff but there's so many people in the middle that don't do any of this right they don't listen to this podcast you know lucky for you right you're getting this early access information to how the world's going, how online brands are going, how social media is going.

Like I said, you can choose to ignore it, but you're playing the game. You're in the game. You're in the matrix. There's no escaping that if you sell a product on the internet today, you are in this world. So if you don't adapt to the times and adapt to how customers are buying, how communities are being built, how tribes are being built, how tribes are being built. This is ignoring basic levels of human behavior and basic levels of psychology, okay? And you don't want to do that. I promise you that it's not good for your business if you do

that. So actionable steps to finish, write them down. I would love a couple of things. I would love for you to send me these actionable steps on Instagram in the DM. That way I know you watch to the end. Congrats to you. And I would love to see them. I'm interested. I'm fascinated. I'll give you some feedback if I can.

I can't promise it. You know, thousands of people listen to this. But I would love to get some actionable steps in the DM. Or at least tell me, you know, that you had some breakthroughs here. And of course, as always, right, I would love if you could share this episode with another few friends of yours that are building brands that could get value for this and then if you really want to go the extra mile and you can leave a review i would love you to leave the review so please go ahead and do that to finish leave that review and if you send me a screenshot of that review when you send me your actionable steps or even without i have a thousand

dollars worth of free trainings that we send to people just to say thanks for your time time matters right so i always like to reward people so go ahead and do those send me the actionable steps i'm giving you a lot of homework this week i know but it's for your own benefit leave a review if you can i would love that i would really appreciate it send me the screenshot of that and i would hook you up with all my free trainings that dive into all this stuff more and then share it with your friends not for me for them right you're gonna look like a rock star sending them this killer training on branding and psychology and tribes and you're gonna help them a ton and you're gonna look good because you did that and you're hooking

up your friend and you're getting more people in to the red life right so they can change their life they can build wealth on the internet they can change their life. They can build wealth on the internet. They can build their dream life. They can impact the world just like I know you're trying to do exactly what I'm trying to do. And we can all do it together as a group, a community, and we can all crush it, right? So until next time, guys, I hope you enjoyed this episode. I hope you got a ton of value. I'm excited to see some of your breakdowns, your takeaways, your action plans that you're going to send me. And I will see you in a new episode very, very soon. Until then, keep living the red life. Take care.