Living The Red Life - How to Build a Team You Can Rely On w/Betrayal Trauma Expert Beth Fischer

Episode Date: December 16, 2024

Beth Fischer, a therapist and expert in betrayal trauma. In todays episode she shifts her focus to the process of expanding from a solopreneur to building a team. She offers valuable insights for entrepreneurs and small business owners who are ready to take their business to the next level by hiring and leading a team. Drawing from her experience working with individuals in various stages of business development, Beth discusses the challenges of scaling a business while maintaining personal integrity and alignment with core values.Throughout the conversation, Beth explores the emotional and psychological aspects of growing a business, particularly how it impacts the individual’s sense of self and their ability to trust others. She shares practical advice on finding the right team members, setting clear expectations, and creating a supportive work culture. Beth also emphasizes the importance of building strong, trusting relationships within the team to prevent betrayal or miscommunication, drawing parallels between personal and professional relationships. Ultimately, she helps listeners navigate the complexities of team-building while ensuring their businesses remain true to their mission and vision.CHAPTER TITLES3:00 - The Importance of Building a Team5:00 - Transitioning from Solo Entrepreneur to Team Leader7:00 - Scaling by Trusting Others and Building a Framework9:00 - Finding the Right People to Help Spread Your Message11:00 - Growing Beyond 1-on-1 Coaching to Impact More Lives13:00 - Using Organic Content to Grow Your Brand15:00 - The Power of Controversial Reels and Social Media Engagement17:00 - Hiring the Right Team Members to Diversify Your Services19:00 - Shifting from Organic Growth to Paid Advertising21:00 - The Ripple Effect: Reaching Thousands and Changing LivesConnect with Beth:coachbethfischer.comConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

You want to help people, you can become a paramedic. Or you can build a hospital. And I'm like, I need to build a hospital. For me, I always knew in the back of my mind this past year that I needed a staff. I needed more people to help me spread my message. So I actually created a program where I train people underneath me. I trust them to give my message, teach my methodology. So you have to find people or at least a person

that you trust. My name's Rudy Moore, host of Living the Red Life podcast. I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. What's up guys? Welcome back to another episode of Living the Red Life. Today we have Beth on the show.

She's been a client of ours for a year, gone through an epic journey of going from solo entrepreneur that was fully booked and now helping hundreds more people building teams, impacting lives. So Beth, welcome to the show. Thank you so much, Rudy. It's great to be here. So look, let's dive into it. I really wanted you on, because I mean, it's a great case study of transitioning from that solo entrepreneur, that expert, coaching, helping, changing lives. But it's like, how do I go beyond helping 50 people, right?

And that's how I started as a personal trainer 15 years ago. I was helping 50 people a week, and I changed their lives, and it was great. But deep down, I'm like, I want to change millions of lives. That's right. And I learned everything I did and, you know, I'm on my way to doing that. And now you are too. Yeah.

Thanks to you. I am. Absolutely. You know, I was doing coaching, one-to-one private sessions with clients. I, you know, I'm basically a counselor working with, with couples. And I was seeing seven clients a day, five days a week. And they were one hour sessions? One hour sessions.

I mean, there were days I didn't have time to go to the bathroom, you know? But it was a passion. I didn't mind it, you know? But I knew I needed to do more. I needed to expand so I could reach more people. And just to, you know, a bath full of the year on, you know, you've had some social media reels go viral, millions of views, which we're going to talk about today.

You've started building a team, you have another coach now, sales rep, you're starting to, so you're able to help more people and obviously make more income. And also obviously bring people on without you having to do all the selling, the onboarding and the coaching, which must be a nice fee. Yes, it is. It is. And then also you're now in a great place, which most people never get to where you're actually have a consistent lead flow coming from the ad side versus hustling organically, referrals, affiliates, which is how most people kind of get stuck.

So what's that like a year long journey been like for you? Well, I remember one of the first things you ever said, one of the first events I went to, and you said, you know, you want to help people, you can become a paramedic. Or you can build a hospital. And I'm like, I need to build a hospital. I said that? You did. It's a good quote. Yeah, yeah. So that's what I'm doing now. I'm building the hospital.

Yeah, yeah. It's true. I have a whole staff now, coaches, marketers, just keeping that organic content going, but I'm doing paid advertising now. But it really took me getting that staff. I couldn't do it on my own anymore. I mean, again, I was seeing 35 clients a week.

There was no time to do much of anything else. Well, and now you're, you know, I think we all start, a lot of us, at least at coaching-wise, we start as experts and people that wanna help, right? And it's like, hey, if you help 35 people a week, it's not that many people, right? You are making a massive impact at a deep level, but now like you have a couple

of, you know, reels get millions of views. Obviously you're not coaching them, but you're helping thousands or hundreds of thousands of people watching that, right? Giving them a hook or an idea. And sometimes it's like that drop in the ocean that creates now this ripple effect with these people. And then obviously now you're building out courses and live Zoom options where you can help one to many versus one to one. So what, you know, how's that felt being able to reach and help more people? It's amazing. It's an amazing feeling to get messages and emails and testimonials that say, you know, we're still married because of you. You know, I didn't lose my kids 50% of the time because we worked with you. And the more people I can do that with, my gosh, I mean, it's just, it's changing

generations to come. And it's important work because not many people do what you do. That is correct. Do you want to just, if someone didn't pick up on it, recap what you do? Yeah, absolutely. So I work with couples who are going through betrayal, which is just about the worst thing you can go through as a married couple. And, you know, the statistics out there are just through the roof, divorce rates, especially because of infidelity in a marriage. So basically what I'm doing is working with couples, but I'm turning the whole counseling thing on its head.

Yeah. Most people go to marriage because they think there's a problem in the marriage and that's why somebody stepped out. Yeah. But that's not it. It really isn't about the marriage. So I'm really bringing to market, thanks to you and your team as well, you know, this whole new concept of how to actually heal and save marriages. Yeah. That's great. And I think it's cool having that niche because, yeah, like you say, whole new concept of how to actually heal and save marriages.

Yeah, that's great. And, and I think it's cool having that niche because yeah, like you say, there's not many options, right? You got the typical, like, you know, obviously most people break up there and, and maybe, you know, some therapy and stuff, but, uh, I think it's much needed. Um, uh, and I think being able to, uh, build your brand and make you that go-to person is going to help you change thousands of lives. And I think being able to build your brand and make you that go-to person is gonna help you change thousands of lives. So I would love to break down the steps now, right?

So let's rewind a year. You came in, you're doing all your calls. And I remember when we started working together the first few months, it's like, hey, these are all the things we wanna do, but you're very stuck on like, but I got all these clients that I need to serve. So someone's listening in the same manner right now where they're like in that same

position. They want to start working on the company, not in the company, which is why most entrepreneurs go wrong. Or at least get stuck in that phase. I wouldn't say it's wrong. It's part of a journey we all go through, but most never get out of that room. How would you recommend or feedback to them going through it recently, getting out of that?

Yeah, it's not easy. It's hard to give up that control, right? But for me, I always knew in the back of my mind this past year that I needed a staff. I needed more people to help me spread my message. So I actually created a program where I train people underneath me. And that's where I really started like,

okay, I trust these people. Yeah, yeah. I trust them to give my message, teach my methodology to the public. And that was huge. So you have to find people or at least a person that you trust. Yeah and I think most great coaching programs and education programs, they have a format, a template, a flow, right? And that's so important versus just hiring someone randomly. Like,

you know, if you come on in my team and coach the clients, we have a pretty basic flow of offer creation, strong offers. Okay, now you need a funnel and an ecosystem to drive traffic to. Okay, now you need to actually start driving the traffic. Right, that's like our kind of framework and should be most people's framework, honestly, for an online business.

And you have your kind of framework and then you get people going through it. So I think that's a great tip. If you're listening, like, hey, just build your framework. Most people have it in their head, they don't know it's a framework though. So it's just like mapping that out or example their clients. And then that's like a hundred times easier to hire for now because you get someone that has good soft skills and good industry knowledge, right? And good client communication and coaching, and then just say, follow my framework. And I think that takes away a big piece of the gap of like,

how do I find someone good? That's right. It was the one thing that changed everything for me. Good. Giving up that control, finding somebody that I trusted and letting them start helping people just like I did. So we've basically, you know, if I'm not working with clients as much because I'm doing things like this now,

spreading the message, but you know, we're multiplying, you know, the number of people that we're. And there's no cap for this, you know, Tony Robbins helps thousands of people on coaching programs, Grant Cardone, you know, has this whole 10X system, and even has it in many industries now,

real estate, wealth, marketing, right? And he has all of his sort of stuff, but now coached by his team. Mindvalley were on my podcast a while back. They've helped tens of thousands of students through their principles. I've helped hundreds or thousands of one-on-one clients through my principles.

So, you know, you're in the earliest stages, starting to get one or two staff and helping hundreds, but two, three more years, it will be thousands. And then two, three more years, hopefully tens of thousands, right? That's my plan. So, and I think one tip, what I noticed with you and I actually personally saw this too, and I know a lot of other people,

the first couple of hires can be a friend, like someone you know, a friend, someone that came through your program or course, right? Someone that maybe did some side work for you. So how did you, you know, find in these first few hires, how have you found those people? Interesting, because my first hire was through

somebody that went through my stuff, right? My courses. She was actually a client of mine. And she also had that professional background because I'm very careful. I need to make sure that there's professional credentials as well as personal going through betrayal. And then the second person that I hired on as a coach,

it was certification-based. I wanted to make sure that each of my coaches have something unique to bring to my community, right? So another coach, the second coach has breath work. So she's got all the certifications for somatic healing. And I thought, wow, what a great addition to the team. And then my third coach, he'll come on board. I'll make sure that that person is diversified as well.

Just to, I wanna be one stop shop. Yeah, yeah. Right? Well, we do the same, right? Someone more e-comm based a little as a marketer still, but another market is more Facebook ad based, another market is more copy based, right? That's kind of our free coaches right now. And it's a great thing because they can all do the basics,

but then if someone's going really down a rabbit hole in one way, you can push them that way. And you know, if you have a client that's maybe it's a little more mindset and you eventually have a coach that's got a mindset background, great. If it's another one where it's accountability, then you've got that person. So that's a great way to do it.

Like that. Yeah, it's worked really, really well. Good. So next question. So that's around the hiring side. What about the getting client side, right? Because you started, you were getting organic, you know, people from socials.

Fast forward to today, you've had reels get millions of views. And, you know, you've hopefully from us learned some of those frameworks and been very consistent and really implemented them. And I would love to talk about that because I think we mentioned it at our last event how many reels didn't go viral to get the viral ones. Right. Right. And then obviously the Facebook ad size. So let's maybe start on the organic social pride. Yeah. Well, it took me

481 reels before I got my first reel to hit over a million. Yeah. And I've had two others since then. So I've had three reels. And really, it was controversy. Yeah. It was creating a conversation. And we went through that a couple of castle trips ago. Right.

I think it was. Yeah. And I think at the time, you were a bit nervous about doing it too. Because it's hard. Yeah. Again, it's hard to break through some of these kind of mindsets that we have. Yeah, right. You don't want to offend people. You don't want to upset people. Yeah, yeah. You know, but yeah, you know, and has it,

have it paid off now? Sure. Yeah, okay. Absolutely. Absolutely. Can you give a couple of examples of what you do? Sure. Yeah. So one of my taglines is, cheaters can change. Okay. Yeah. So whenever I post any reels about that, of course, all the comments are like, cheaters will never change, leave, get out now. It literally just starts this war within the comment section.

Then I just watch the war. Yeah. I mean, I don't need to get involved. I don't need to defend my position. Yeah, yeah, yeah. So that's one of them. And then my second one is marriage counseling doesn't work. Yep, good.

And holy cow, I mean, that really upsets the professional world, which is why I'm like the whistle blower. Yeah, yeah, yeah. But it doesn't. Yeah, yeah, yeah. And when people hear my rationale for why it doesn't, they're like, oh, yeah, that makes sense.

Yep. It really doesn't work. You know? And I'm like, yeah, the average couple has seen four counselors before they come to me. Yeah. Four. And they're still looking. So we're the fifth and final.

Good. Cause we actually help both heal. I love it. So that's the organic side. You know, guys, if you're listening, hopefully you picked up on the 480 it took to get there. That's right. But the most important part, I mean of that too, is once you got one, you've had a couple

more in more recent. It's not like another 480 later and then another 480. It's like how many like 50 or 100 later you got the next one? It was a few hundred later. Okay, yeah. Because I've had three total and I post consistently. How many times have you posted now? I have over a thousand really. Okay, so statistically probably every 300 you're hit a lot.

That would be a good number. But a lot of the other 300 are still doing well. Oh gosh, yes. A couple hundred thousand. Yeah, yeah, yeah. Yeah. And your total following is what? Just to give context?

Yeah, 27,000. Yeah, that's a big deal. Listen to that. So 27,000, right? And I started from zero. I didn't even have an Instagram account. A lot were a few things you learned working with us for the year on socials and your own experience. Sure, I think for the organics or organic side,

it had to be consistency. Consistency, you know? In the beginning, I was very consistent. I only used one platform. I picked one and dominated it. I put all my energy into that, I was very consistent. I only used one platform. I picked one and dominated it. I put all my energy into that. So it was Instagram. And then I, you know,

and then you can do that and reuse. Yeah. Yeah. Repurpose is another tool that I didn't really realize you could do. I kind of thought it was cheating, you know? And then when you guys were like, no, you have, you can do everything.

And you already did the work. It's just like copying it over. Put it, no, you can do everything. And he really did the work. It's just like, you're copying it over. Put it on TikTok, put it on YouTube. So recently I started a YouTube channel and yeah, repurposing was a huge lesson for me. Well, it's like, it's harder to build the first McDonald's than like, okay, now we know how it should look. Let's copy it, right?

It's definitely how it is with content. So the hard part was figuring out the viral hook and getting it working and filming it. We might as well reuse it in a blog, an email, post on TikTok, YouTube, get on a podcast about that topic and it's like boom. Yeah. Okay. Everything you just said you taught me and I followed. Good. Yeah. Well, that's why one great thing about you is you, you know, and I think someone that is a coach is generally more coachable as well, right? Because you know how...

I always say I'm a great student. Yeah. Tell me what to do, I will do it. Yeah. Good. So, last thing, you know, big thing I want to talk about is the ad side, right? So, you know, obviously a lot of people come to me because I'm good at ads and have that experience and well known for that.

And you know, there's a lot to learn, but it can be manageable. It's not too overwhelming. So talk about your experience there with the ads. Scared? I was petrified because I had built everything from scratch. I built everything organically, never did a dime for two years in any advertising. So yeah, joining, joining, you know, your team, it was like, oh, okay, now it's time to really spend some money. Yeah, yeah, yeah. But I had to make that shift in my own mind. If I don't spend the money, people are gonna still hurt.

Yeah, of course. I have to spend the money in order to get them to get to me so that they can get the help that they need, the help that I know they need. Yeah, yeah. So it was a mindset shift, you know, but I did. As soon as I started really focusing on Facebook ads, it doubled my revenue.

I mean, that's not why I do this, but doubling that revenue means double the people. Yeah, I say revenue and money is just a form of impact in my eyes, right? Like 99% of the time, it's hard to build a big company if you're not changing lives, right? Of course, there's a few outliers that scam and stuff. But in theory, if you're doubling and then quadrupling and then 10Xing

your revenue, that's 10 times more clients you've helped. That's right. I know. That's how I look at it. And I used to have a bracelet, you know, we'd give out that would say ads equal impact. Yeah. Cause I think people's one. Yeah.

People are so scared of ads, but it's like, I've helped thousands of people with my knowledge because of Facebook ads, because I've been able to reach tens of thousands of customers. So advertising is just a way to get your voice and message out there. So if you're listening and you have a strong voice and message and something that can change lives, ads are just going to put that forward and show everyone and help people. So yeah, you've seen it in action.

In action. And it's only just the start, right? You've doubled through ads, you said, but you're only spending, you know, not a crazy amount and now you're starting to scale that. So that's exciting. And I'm excited to spend more because again, And now you see how it works. Right, absolutely.

It's more people. Good. So last couple of more like personal questions I want to throw at you, curve, absolutely. It's more people. Good, so last couple of more like personal questions I wanna throw at you, curveball questions. So, biggest win in business. Biggest win in business. I mean, it has to just be the impact that I'm making. I mean, that's when I get out of bed in the morning, I'm like, I'm ready.

Like, who am I helping today? What am I doing? What ad am I gonna work on? How am I gonna get more people into the right method? Because I have to draw people away from the traditional, which is not easy to do. People, again, they think marriage counseling, marriage counseling.

And I'm coming going, no, no, no, no, no. Don't, you're falling off of a cliff. Come this way. And that's hard. So every day I wake up thinking, how can I do that? going, no, no, no, no, no, don't, don't, you're falling off of a cliff. Come this way. Good. And that's hard. So every day I wake up thinking, how can I do that? Yeah, yeah, good. And second one, the opposite biggest loss or failure. Oh, biggest loss or failure.

In business, you know, or mistakes you made maybe. You know, I mean, I, um, way early on, I paid a lot of money for a course and, uh, it did, I won't say the name, but it did not go well. So that was my biggest failure. But again, you have to try a few, Ryan. I learned, I still learned from it. I try to take whatever I'm going through, whatever problems there are, there has to be a learning.

So yeah, I mean, I wish I hadn't spent that much money learning that. Yeah, there can be a lesson. Good, and last question. If people wanna look into you and see the viral reels or maybe even hopefully they're not, but if the marriage needs help, right? And they're going through something,

where do they find you? My website is coachbethfisher.com. But I do have to say Fisher, we're the real old fashioned way. So it's F-I-S-C-H-E-R. But coachbethfisher.com. Good. Love it. Well, Beth, thanks.

Pleasure. How do you want? And obviously a big pleasure working with you over the last year and seeing you grow and excited to see you over the next year. So guys, you hopefully enjoyed this episode. And I really wanted to show this A to Z because you see so much of the $5 million, $10 million and a lot of people we work with and love to help are getting in those earlier phases, building those teams and getting the ads going. To me, that's like the most exciting phase as well.

I love that with my new businesses I start, that first couple of million, it's great. So, Beth, it's been a pleasure and guys, as always, keep living the red life. I'll see you soon. Thanks.