Living The Red Life - Hustling to Become Millionaires with Vince Del Monte
Episode Date: April 24, 2023What does stewardship mean to you? For Vince Del Monte, it's about taking care of his God-given talents and making the most of this one short life that he's been given. Vince knows that fear is the pa...th to freedom and that the entrepreneurial journey that he walks is lined with challenges. Rudy met Vince Del Monte when he'd just moved to Florida, and they've been growing together as entrepreneurs along similar paths for a good few years now. Both were working as gym instructors, doing one-on-one coaching, and cleaning gym equipment back in the day.Both got exposed to online marketing, selling ebooks, and earning passive income instead of having a JOB. This is a conversation between two friends who are now both Living The Red Life, having built big coaching programs with multi-million dollar fitness campaigns. Neither are satisfied to rest. Both are ambitious for ‘new levels with new devils’ – challenges to be overcome, rather than problems that can't be solved. Join Rudy and Vince in a conversation that will whet your appetite for ambition and red life living. It’s time to face your fear and start Living The Red Life. "You always have an opportunity to decide how you reframe a challenge or a circumstance. And I think that's an empowering message, one that gives a lot of people hope." ~ Vince Del MonteThe first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode:Vince's journey from gym guy to Internet millionaireUnderstanding Responsibility – and how to reframe a challenge"With new levels come new devils"Are you rich in relationships?Why there has to be an element of fear in what you doA thought experiment: running the negative waterfallGratitude as a mental lubricant: understanding you don't deserve anything‘What you appreciate, appreciates’The value of creating a great product to sell Finding staff who have great ambition: asking the right questions'70% of marketing is just knowing who you're talking to'Why being humble in defeat is a great character traitConnect with Vince Del Monte:Instagram - Worlds #1 Fitness Business Coach (@vincedelmonte) • Instagram photos and videosYouTube - https://www.youtube.com/user/VinceDelMonteConnect with Rudy Mawer:LinkedIn -
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The definition of responsibility, if you unpack the word, it's the ability to respond,
right? So you always have a choice. And I always say, first you make your decisions and then your
decisions make you. So you can live a life of default and let life happen to you, or you can
live a life of design and you can carve out your destiny. My name is Rudy Moore, host of Living
the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week if you're ready to start living the red life
ditch the blue pill take the red pill join me in wonderland and change your life guys welcome back
to another episode of living the red life i have one of my oldest friends here with me today vince
del monte uh we both share a very similar background from, you know, personal trainers,
burnt out, broke, trying to figure it out, hustling and make money to becoming millionaires
and then going on and making lots of other millionaires through now our coaching and
mentorship. So Vince, welcome. Rudy, this is a killer outfit, brother. Well, man. Yeah. So
Vince, I mean, let's get everyone caught up because obviously a lot of people probably know I you know our story our history together
But if you don't I mean me and Vince met when I basically just moved to America
I was still in fitness. He came to Tampa Ben Pekulski's gym. We've kind of became friends there and then
You know build a build a relationship. We hosted an event in England. Then you launched the Mastermind. I
helped train on the ad side, the paid traffic side. And we've just been kind of growing together
in similar lanes ever since, right? Absolutely. That's spot on, man. Yeah. And you've always
been supportive of our group and you've always been ultra ambitious and you just keep surprising
everybody. Yeah. Yeah. It's an honor to be here, man. Thank you. Thanks.
Yeah, I appreciate that.
So why don't Vince tell everyone,
like give them the minute or two story for yourself because I know it's very similar to me,
but let's catch everyone up on you.
Yeah, so grew up in a Christian home
and found a lot of my identity in being a pastor's son
as well as being a good runner,
but never a great runner.
Experienced a lot of disappointment with my running, being a pastor's son, as well as being a good runner, but never a great runner, experienced
a lot of disappointment with my running, which is going to start to explain why I think I was
attracted to entrepreneurship, because it's a never-ending race, if you will. And that's good
and bad, by the way. I started a career in personal training after university. I got a degree in
honors kinesiology and started
working at the gym for a whopping 10 bucks an hour. And I remember asking my boss for a raise
and she said, Vince, let me talk to my boss. And the next day she came back and she said,
Vince, we can give you a raise of $1 in one year from now. And that was the first day I
discovered the definition of job, just over broke.
And that's when I also realized it wasn't my boss's job to make me rich, but to provide me a paycheck.
So that's my introduction to the personal training world.
And then I got exposed to some trainers who were making money and they had figured out
how to leverage their time instead of working 60, 70 hours a week, they were selling personal
training packages. So I could make 10%, 15%,
20% on selling 144 sessions, which was pretty cool. And I kind of built a name for myself in
the gym, selling personal training packages and earning more than the average trainer.
I fell in love with the world of sales. I loved the concept of trying to sell somebody into
something that was already good for them
and that they wanted, but they needed convincing.
Sure.
And then the next stage, my boss introduced me to individuals making money on the internet
through these like 96 page long form sales letters.
And there were skinny guys who had gained muscle and now were marketing eBooks.
Yep.
Anybody remember when and how long ago was this?
This was 2005.
Yeah, okay.
And I remember one guy in particular,
I heard that he was making $1,000 a day
and I said, that's impossible.
Like nobody can make $1,000 a day.
And I went on a form and I found out
he was selling 10 copies of his book per day.
I'm like, that's impossible.
Now, sure enough, this individual was selling air
an ebook and I was just mind blown. I bought myself some DVDs and was fascinated with the
world of internet marketing. Never heard of those two terms before. And then I got pitched.
They called me up. Do you want to get faster results results and they offered me a $7,500 coaching program I didn't have any money at the time I put it on two credit cards I asked for a guarantee
they said there's no guarantee because we don't know what you're doing with your time but we know
we're doing with ours yeah and that was the first exposure to success is your responsibility and
your duty I like that I went all in and um the rest history. My first year though online, I made a whopping $10,000.
And second year I made $101,000.
And then from there, it just went up.
After my second year, I quit my job.
I burned the boats and went on to build
quite a few online fitness businesses for skinny guys.
And how long did it take to hit the first million?
Four years.
Four years.
And then last year, you're around the 10 million now, right?
Yeah.
So it's kind of like that evolution. Yeah, for me. Yep. Four years. Four years. And then last year, you're around the 10 million now, right? Yeah.
So it's kind of like that evolution.
Yeah, for me.
Yeah.
Just under 10 last year.
And last year was probably one of the hardest years of my life.
We're trying to come to the United States.
Like you do, you know that process. And there's just been constant unanswered questions, difficulties, challenges.
We, in fact, actually closed on a
house in Franklin, Tennessee two weeks ago, and I still don't have a visa.
That's crazy.
We already got our kids enrolled into a school. We still don't have a visa. So
right now we're operating in a big, massive open loop and just under God's timing.
Yeah. Yeah. And that's what's crazy. So many similarities. So I started my parents were
triathletes, as you know, selling endurance an endurance you did then we became personal trainers we were cleaning gym equipment and trying to sell programs
yeah and then we figured out the internet so like wow you can make all this money selling ebooks
whereas like i'm getting up at 6 a.m training a client and then finishing my last client at 11 p.m
yeah right and then um you know we both moved wanted to move to the u.s and you're in the process and
the ironic part is you wrote a recommendation letter for my visa right six years ago and then
i wrote one for you i need to use your immigration lawyer suit yeah and i wrote one for you recently
um and then obviously we've both built these big coaching programs so just if you guys listen don't
know now you have hundreds of members mainly fitness pros
personal trainers you help them go online figure out how to go online and just like me you built a
40 million dollar fitness business and then you went into the marketing business side like my
mastermind you're a little more i guess on the organic i would say and i'm more on the paid ad
side like that's a bit of a divide there and obviously we have a lot of crossover too so what are the i
think what would be awesome for people to dive really into is like there was a moment you know
the whole podcast here is called living the red life and the point there is that you know taking
the red pill and living building your dream life right and you said something that like was really
cool that for the listeners is you figured out that success was your responsibility. So can you talk a little
more about that turning point in your life? Yeah. The definition of responsibility,
if you unpack the word, it's the ability to respond, right? So you always have a choice.
And I always say, first you make your decisions and then your decisions make you.
Yeah. So you can live a life of default and let life happen to you, or you can live a life of design and you can carve out your destiny. Now, obviously there's other variables at play,
but I think at the end of the day, you always have an opportunity to decide how you reframe
a challenge or a circumstance. So I think that's an empowering message, one that gives a lot of
people hope. So my life's been
constant struggles you know there's constant you know it's a roller coaster right and i think the
key is just to stay on the dang roller coaster well and i mean obviously the internet and we
all know this at this point but we we me and you and everyone else we share our wins more than our
losses right it's just natural habit right as much as you want to try and show both sides you get
more comments likes and engagement with the new ferr right? Most of the time. So it's like, and we know that, right? We know that every day and week and month as a big business, right? A $10 million company, there's a lot of adversity and problems along the way. But you're not talking about that every day on social media, so to speak. But it's important for people out there listening. Like that happens. It happens to you. It happens to me. It happens to Elon Musk, Jeff
Bezos. It happens to the person just starting out. It doesn't ever go away. Arguably, you get more
bigger problems. The bigger you get, you just become more equipped and seasoned with handling
those problems. Absolutely. Yeah. I mean, with new levels come new devils. Yes. Right. So thankfully you mentioned how we helped each other with the visas. And I think
an important thing that always gets you through these tough times is relationships. Absolutely.
When I was speaking at the 100 Million Mastermind yesterday, one of my principles for life is that
Rome wasn't built in a day, but they were laying bricks every single hour. And what I meant by that
is that at the end of the day, if you're not rich every single hour. And what I meant by that is that at the
end of the day, if you're not rich in relationships, then you don't really have anything.
And in order to get this business visa, not only did I have to approach you to help formulate a
case, an argument for why I would be a good fit for the United States, same process you went
through, I had to get 12. And guess who those 12 people were? Direct competitors. So thank goodness
along the way, if your word's good and people respect you, even if they're direct competitors,
they'll say, yeah, I'll help out. And to me, that was like a testament of like, this is what this
business is all about, right? Yeah, money is a byproduct, but if you don't have genuine relationships that are not just
rooted in transaction where there's actual genuine friendship, if you get into a crazy
situation someday, sometimes money can't buy you. I can't pay my way into the United States.
Sure. I don't know. Maybe there's a backdoor I don't
know about, but I've had to go through a process that is rooted in relationships as one
of the criteria at least. Yeah. Yeah, for sure. And what about like, the only thing that hit with
me is, you know, we talk about taking the red pill, the blue pill is living in normal society.
And there was a moment where you said you figured out what jobs stood for. That's like, you went
from blue pill life to red pill life. So for someone that's in the job side still, and they're
not fulfilled,
because there are jobs that are fulfilling, right? We have employees that are growing,
but there's a lot of jobs and a lot of corporate jobs where there's no fulfillment. People are in
this rat race. What would you say to those people? Well, life is short. And I think it just comes
down to being honest with yourself. And I've always seen the gifts that I have as opportunities of stewardship.
So I live by saying that it's his to give and mine to manage. And if I want to be responsible
with the larger things in life, I have to first be responsible with the small things in life.
So you can almost just look at it as, hey, do I want to continue on being paid to do what I do,
or do I want to continue being paid for what I've been called to do?
And I feel like I've been called to influence and inspire because I'm an inspirer.
I'm a motivator.
And I just feel like I have more ability to reach people with this different platform.
But this different platform, entrepreneurship comes with a lot of risk.
Sure.
It's very scary.
It's very lonely.
But what I've learned to answer your
question is that fear is the path to freedom. I like that. There's nothing good in your life that
does not proceed with fear because if it was easy, then everybody would do it. So there has to be an
element of faith. There's got to be an element of uncertainty for the reward to be, in fact, a reward. Yeah, I say there's another saying with fear, the other side of fear is greatness.
I say that a lot to my team and myself. I think that's super, super empowering because most people
start when fear hits, right? And Mike Tyson, as you know, I do some business with him. He's a
partner on all of his courses and in his course that we
filmed he actually has a module on fear and he said the minute he was you know he obviously was
one of the greatest boxers in in the world but one change in his career was when he started going
into the ring and fear didn't matter he knew every opponent was more fearful of him than he was of
them and then he just kept winning like he he just kept winning, winning, winning, winning, but he had to pivot what fear meant and how fear felt to him.
And it's like a 10 minute video, but it's super cool where he talks about that. And
like, that's Mike Tyson struggled from it too. I remember, um, doing an exercise,
running the negative waterfall. And if somebody's thinking about, you know,
quitting just, I've played out the worst case scenario. So when I was a personal trainer, it wasn't that bad, to be honest. I figured if this
doesn't work out, what am I going to do? I'm going to work for my boss, Murray Middlemost,
for the rest of my life. I get my weekends off. I do split shifts. And I'm like, this is the worst
it can get. So why am I operating from a place of scarcity and fear when I could operate from a place of expansion,
success, and love. And I believe like love casts out all fear. That's a biblical concept. Like
love casts out all fear. And if you look at that from a business perspective,
like if you are fearful, then go do what you love. If you go do what you love,
then it'll be very hard to quit. Yeah.
Right. If you love, like, you're not going to quit. You love this too much.
Yeah, yeah, yeah.
You love this too much.
You have nothing to be fearful of because if you lost it all,
you love it so much that you're going to come back.
Yes, like I say, business for me at least is like a game of Monopoly
or we call it in the UK snakes and ladders.
I think in America they call it chutes and ladders or something, Right. And it's like, uh, you know, you might be going in up there and then, you know,
you land on a bad spot and go backwards a little, but you're not out the game, right? Like you're
only out the game when you either die or you decide to quit. There's two ways to be out the
game. Right. And obviously I don't plan on doing either anytime soon. So business life is going to
be like a game of Monopoly. You're doing well,
and then you land on someone's spot where they've got the big hotels on and you lose all your
freaking money or half your money. And now you're set back again, but you can catch up as long as
you don't quit. Right. And I think we see that in our students. I would love to pivot to that
because we have this cool like bird's eye view of hundreds of students. And obviously within our
groups, we have in our groups.
We have the top performers, the middle performers, and the ones that aren't being successful, right?
And we're all teaching the same thing, right?
Which is fascinating.
You have 200 people, for example.
Yeah.
So what are some of the attributes of success you see amongst hundreds of entrepreneurs?
I'll give you three.
Is that all right?
Three.
Let's do it.
All right.
So the very first one is gratitude.
Okay.
Gratitude is the ultimate mental lubricant. Gratitude is when you understand you don't
deserve anything. I have a little saying with my kids when they're fighting and they want something,
I say, John Luca, what do you deserve? Nothing. I like that.
Amelia, what do you deserve? Nothing. And when you understand you don't deserve anything,
then everything is a gift. And I think when you understand that everything happening to you is a
gift, you operate from a place of appreciation and what you appreciate, appreciates. And when
I'm showing up on social media, I'm just so appreciative of the opportunity to have some
people to talk to and maybe inspire one person today and not live in that state of
entitlement. Well, it's funny you say that, right? Because like we have a good following. We're not
the most famous people in the world, but more than most. And yeah, a lot of people would probably
just, they just want, like, I hear people like, I got to a thousand followers. Yeah. I got to
5,000. Yay. Right. So it's like, and that's just always like the levels to the game and we're staying humble to that. Right. Because you're like to us 5,000 followers,
we're way past that, but to someone else, they feel more accomplishment there than we probably
do. Right. Absolutely. And that's the next time. So some of the most successful people that are
in our program that I know period are very grateful. Yeah. Live from a place of gratitude.
And the second thing they are is humble.
And what's the opposite of humbleness is arrogance.
And typically people who are arrogant are arrogant because they're hiding some deep rooted insecurity, fear, or self-doubt.
Yeah.
The loudest people are typically the ones who are the least courageous.
Because if you were humble, you wouldn't have to be loud. And humbleness is being courageous in who you are. And I think a great way to look at
humbleness is not projecting more than you actually are. Okay. Yeah. And I think a lot of people,
and what happens is when you're humble, you're not saying, I shared this publicly yesterday at
the 100 Million Mastermind. One of my damaging
admissions is the first month we hit a million dollar month. It wasn't a lie,
but it also wasn't the truth. Okay.
All right. So we did hit a million dollars, but it was contracted and it was in Canadian dollars.
Oh, interesting. So it wasn't a lie, but it also wasn't the truth.
Yeah. Yeah.
So now I'm telling all my friends, yeah, we had our first million dollar month.
Yeah. And I'm projecting something that- I think, we had our first million dollar month. Yeah.
And I'm projecting something that,
I think I remember us having that conversation as well
when you hit it.
Projecting something that I'm not.
And I find that God will figure out
how to put you back in your place
when you are trying to skip.
So did your next month go back down or?
Yeah, yeah.
And I didn't learn my lesson, it happened again.
We had another, we had a $1.6 million weekend.
Wow.
And I posted that way too quickly.
It wasn't all collected.
There was some refunds that came in from a new program we launched a little prematurely.
And God put me right back in my place because I wasn't humble.
I was, hey, look what we did.
And so I think a part of
being successful is just owning where you're at in the race. And then I'll give you one more kind
of came up with the faithfulness. And faithfulness is just, again, being responsible with the small
stuff and not thinking, I'm too good for this or I've outgrown that. I don't need to do this
anymore. I think people who are faithful are faithful with the small things
when they're successful and when they're failing.
Sure.
And I find that those people,
like you look at in business,
they're still doing the basics.
How you do one thing is how you do everything.
Yep.
They're still doing the basics.
They're treating people with respect.
They're having their daily meetings.
They're always learning.
They're just, they're faithful to the process.
I think those are the three things that I would say.
We're very big on that here.
Like I tell my sales reps,
whenever I hire someone new, I'm like,
I don't care if you're the best closer in the world
and making me a ton of money.
If you're not doing your reports and your admin,
I will fire you, right?
And then we also, we lock the doors now at 9.01 a.m.
So if people aren't here by nine, we lock the doors.
Oh, really?
Yeah, because it's so, for me, it's like, if you don't even show up on time the doors oh really yeah because it's so for me it's like if
you don't even show up on time gotcha i can't trust you with my billion dollar baby that's
right come in here right like of course if you get a kid you know a nanny for your kid
and she's all over the place doesn't put a seat belt on and losing shit and forgetting stuff
can you trust would you trust me okay so i'm like if i can't trust you to show up on time and get
out of bed and be organized in the first hour of the day, there's no way I can trust you in my office with
my company. You're responsible for the small things. Whoa, whoa, whoa. Wait a second. Before
we go into the rest of this episode, I'm going to interrupt abruptly and just ask you one big
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awesome. So let's get back into the episode. I appreciate you guys and let's dive back in.
So let's go like the other thing I teach everyone, like for me, I pay so much money in consultants
because I'm so big on experience and I get these people interviewing and they're like, yeah, I can
do the role. I'm like, yeah, but you've done it for three years and I want someone
that's done it for 15. I can do it. I'm like, I get it. But can you, in 15 years, can you try and
tell me you won't be better at this role right now than you are today? And they go, oh, well,
I guess, yeah, of course I'd be better. So you've been selling online for 20 years. What are some
of the biggest lessons? Well, now they're 20 years, right? 16 years online. Yeah. So what was some of the biggest lessons or nearly 20 years right 16 years yeah online yeah
so what are some of the biggest lessons for people trying to make money on the internet
oh man well you want to talk marketing or sales i think i think a lot right i think a big thing
is to create a great product great product yeah i'm finding like where we're stuck now is like
the product's got to be better so that you make sure that you're not just bringing in as many people who are leaving.
I think you're, you got to constantly make the product so good that you don't have to rely
as much on good sales and good marketing. Right. And that's hard when you're so good at marketing
and sales. Like we are, we go all in on, you're playing your strengths, right? A pro basketball
player plays on his good side. So you have to learn to play on both sides, right? So I think that's a really big one. And
then I think you got to find people who have ambition. I find that people that have ambition,
you know, you can train the skills, but they have to have goals of their own.
This is the staff now. Yeah. And just trying to help them figure out like, what are your goals?
One question that we're asking now all new team members is, where do you want to be in 12 months
from now? What does your future look like? How much do you want to make? What will that give
you? What will that remove for you? Sometimes that's the first time they've ever even been
asked that. And they start to think, and then I ask them why once, ask them why two times,
sometimes ask them why three times. And then you get an understanding of their motivation and then trying to create that
environment. So that it was one, I remember I had a bad sales month back in the day when my boss
came in the room and I thought I was going to get fired as a personal trainer. And he knew I wanted
to buy a brand new Acura RSX. And he didn't come in and he was a big dude, like 240 pounds, 5% body fat, like a big man.
And he was an intimidating dude. So when he came in the room, I'm done. It was a bad month and he
just sat me down and he said, you know, the numbers last month, I don't think you're going
to like your paycheck this month. How can I support you? And when he said it that way,
I'm like, crap. Like it's on me. Yeah. Yeah. So it's on way, I'm like, crap. It's on me, yeah?
Yeah. So it's on me. I'm like, I don't think you're going to like your paycheck this month.
And I've always kind of take that posture with my team members. If this isn't the place for you,
that's fine. We can move forward. But what are you going to do? Are you still committed to the
goals that you have? My goals are important, but if they're not bought in on how my environment can support
their goals, you kind of just, you're pushing people and it's very short lived.
Yeah.
Yeah.
We say on a, I told you every Friday I do this big hiring event and I tell them on stage,
I'm like, I don't need you and you don't need me.
And the minute in the business, if you're not being fulfilled here, please hand in your
resignation that day.
Right.
And it's so important.
I mean, when you get to the team build is like, and that's why I go all in on this crazy
culture because it's like I'm building this tribe and this crazy culture. Right. Because it's like
playing in an extreme. But I need those people that are ready to play in that extreme with me.
Yeah, absolutely. So what about marketing and actually selling online products? What are some
of the biggest lessons there?
I love John Carlton's quote, 70% of marketing is just knowing who you're talking to.
Good.
Right. So that's key, right? So when I'm marketing to skinny guys,
very easy to talk to those guys because I used to be skinny.
I know I'm the first big product, right? Healthy skinny guys build muscle, no nonsense, muscle building. So I know their pains,
their frustration, their fears, their wants, all that good stuff. So in business now, I have to
know, am I talking to the guy trying to make his first 5K month, 50K month, 100K month? You need
to know who am I talking to? And I think the next big part, my definition of marketing is your
beliefs. You need to know what you stand for, right? If you don't stand for something, you don't stand for anything or you'll fall for everything.
Sorry.
And I think good marketers are not afraid to tell the truth.
And if you look at the guys who've got the largest followings, they're not afraid to
tell the truth, or at least whether it's the truth or not, it's their truth, their version
of the truth, whatever it is.
And I think if you look at those people,
they have the largest followings. Billy Jean talked about this at 100 Million Mastermind,
and he begged the question, what's more important in order to grow a big business,
be good at business or be famous? And if you look at simply people who are famous,
they typically have bigger businesses. So he's talking about entertainer versus educator.
And typically, most entertainers who have big followings are not afraid to say what they mean.
Yeah.
So I think an opportunity in marketing for everybody listening is to really double down
and say how you feel about something. It was actually pretty cool because he had everybody,
the tables go around and say what they felt about Donald Trump, what they felt about Joe Biden.
And then he brought the top people from the table up to the room to go back and forth.
And then he had everybody do the same exercise with what you feel about grapes.
Okay. Interesting.
And then you take those like, it's easy to pick apart those two guys,
regardless of where you stand. And then he said, well, take that same energy and emotion
and apply that to the enemies in your space. And your audience is going to grow. Your marketing is going to start reaching more people. And that was really powerful. So I think knowing who the enemies are and throwing rocks at them and being the hero. Candace Owens, right? She gave a voice to the voiceless, right? And there's stuff that she says
that white people can never say about black people, but because she's saying it,
then you're like, hey, look what she said. So I think if you want better marketing,
understanding that who can I stand up for? What do I truly believe that I'm not willing to take criticism
from? I don't care if there's haters, critics, this is where I stand. I like it. I think that's,
that's where you got to get. Yeah. That's scary for a lot of people. Yeah. Yeah. So trying,
yeah. I mean, I mean, I remember watching some of your videos years ago. We even pulled them
up on state. I mean, at one of your events, you pulled them up yeah and i obviously myself too and it's funny how our
content and our ability to you know to act right to be on video has changed and got better over
time and it's just uh it's just a muscle it's like training a muscle you just got a star and
it's gonna suck at first and then you're gonna look back three years later and i think that's
for a lot of people i talk like a lot of people are scared to share their voice because i think
the world oppresses people in your childhood right you can't be different don't say that
you've got to stay like she don't don't don't be different and that's the whole you know idea for
us behind the red pill is actually being different is great and that's where that's where the magic
happens i think what people probably would resonate with most is like, I would rather be hated. I would rather
be ignored. I'd rather be disagreed with. The worst thing would be just to be completely
unseen. Yeah, unseen, right? And that's most businesses. And I think that's when people get
most discouraged because they're not even being seen. But the reason you're not being seen is
because you're so normal. You're so normal. You're vanilla. So like, of course, you're not being
seen. The reason, like, oh, the algorithm, everybody has access to the same algorithm.
It's not the algorithm. It's that you're not being seen because you haven't figured out what
you stand for. I think that's what marketing is, knowing your beliefs. And you do a great job in
your program. I see all the new, like you help them find that little thing, right? And that's
a great first step for a lot of people. And that always goes back to their story. Yeah. They always
say your story is always going to be found in your greatest pain and your pain is your purpose.
Pain is purpose. I love that.
Good. So to wrap up, what, you know, I always ask, like the theme is taking the red pill, living life, building a life in wonderland.
What would you say advice? Because, you know, you've got a great life, a great family.
Obviously, I'm a family friend and stayed at your house a lot.
What would you say to advice to people that are maybe younger and on that journey,
how some recommendations for building that dream life and living in Wonderland?
Yeah. Well, I think, you know, not to sound preachy whatsoever, because, you know, I'm a man,
I've got three kids, I've got a wife. We've gone through many rocky times.
We've had a lot of... Marriage is not easy, especially for ambitious guys like ourselves who don't value, not maybe
intentionally value, not intentionally value, but we have a hard time putting currency in
relationships, in connection, in slowing down, in listening.
We're achievers.
That's where we find our identity.
But the problem with that is that
we find our worth in accomplishments. We always fear that we're not worthy enough. So we go do
more and more and more. And then we reset the goal every time. And then there's relational fallout.
And I think my advice for people is just to go at a pace that doesn't kick your family members
to the curb. And something my dad always told me, he said, Vince, all this business success doesn't mean anything. All the business success in the world
doesn't mean anything with one failure inside the home. And I think for me, that has helped me just
kind of go at a pace that, Hey, listen, I want to grow financially this year, but guess what?
If I try and grow more financially this year, I'm not going to have, I'm not going to have a family.
And I see you more than pretty much everyone I know as like creating those boundaries like I'll
text you at nine you won't text me back till the next day right or you'll text me like hey I'll
get back to you tomorrow I'm with the kid you know so you're and it wasn't always like that I mean
like I knew you and you've got better over time of creating those boundaries and creating that
relationship dynamic and And that's
awesome. And, you know, one of the reasons I've not had kids yet is because I know when I do,
I want to model what you do there. Right. But it's harder. It's definitely harder. I have more time
myself versus you to grow right now. And the interesting thing is you'll be more fulfilled
knowing that you're building something that lasts. Yeah. I think, you know, one thing is, you know, what I'd love to have is like what my dad has.
You know, when my dad passed away, he's not going to die alone.
He's invested in relationships his whole life.
Yeah, for sure.
So I think, you know, I'm probably not the best person to learn how to get rich.
I'd love to be a good model of somebody who knows, who also has put people first.
And to me, I think that's far more impactful.
And I just finished with one last thing is Pastor Orrick McManus shared this. And he said,
when you think of somebody wise, who do you think of? And he asked the entire room this.
And when he said, when you think of somebody wise, do you think, how many of you guys think
of the richest people you know? And it's a big room, over a hundred people. And there's probably not even
like a dozen hands that went up. Okay. Next, when you think of the most wise person you know,
how many of them have the most education, PhDs, et cetera. And about the same amount of hands
stayed up, about not even a dozen.
Yeah. And then he said, all right, when you think of the wisest people that you know,
how many of them are rich in relationships? Almost everybody's hand goes up.
That's great. So internally, as humans, we know what actually matters.
Yeah. We're hardwired to connect with other human beings. And I just thought, wow, I hope I live a life of wisdom.
And if that's what wisdom truly is,
that's what I want to at least do my best to do.
Yeah, I love that.
I know I'm far from perfect, but that's kind of my true north.
I love that.
So interesting, last final interesting question I got for you.
You've probably known me the most out of anyone that will come on this podcast, like the longest time since we've been in America, right? Or one of. So what are some lessons? Because a lot of people have known me, you know, positive spotlight, but you and I, you know, wanted to launch the funnels for our students and you offered, you put yourself out there and we got some feedback, unsatisfactory feedback, and it kind of made things uncomfortable for you and I. And I had to just ask you if you could step down.
And you humbly and graciously immediately responded on the phone.
Yeah, I get it.
No problem.
I think one of your greatest traits is that you're very humble.
You are gracious.
I know you're very ambitious, but I was just really impressed with how you handled that.
And we reconnected and we've got a great relationship
to this day. But I think just being humble in defeat, if you will, is a great, great trait
that you're willing to take ownership. And we learned from it. We both said, hey, maybe we
bit off more than we could chew and we moved forward. And I thought that was like a highlight
moment. I'm like, wow, this guy's got character.
Like that was, that's something I'll never forget about you.
Okay.
I like that.
Yeah.
It's not the answer I was expecting either.
So that's great.
Well, I mean, you're ambitious.
We could talk about all those things, but I think like character is revealed in the
dark where nobody's walking.
Yeah.
Character counts twice.
Yeah.
I like that.
Character counts twice.
And that's your character, who you really are. And I just thought, wow, I was wondering, how's he going to handle this? Is he going to, you know, think you know it all, or you've achieved it all, or the minute you, you know, like you said, you get too arrogant, that's when it gets really dangerous and it can
all go down. Right. So it's like, I, people always ask me, they're like, you've achieved a lot. I'm
like, Hey, I'm 1% of my journey. Right. Like, and I've achieved a lot for sure at a young age,
but I'm like, I'm 1%. I know that in 10 years, I'm going to look back and go, wow, at 30,
you were so stupid. You were doing all these stupid things and you were doing this stupid stuff. And I know it's going to happen, but that's like the pursuit of excellence.
I give him one more too. Rudy's very generous with his time. I love that idea. While back,
you wanted just to collaborate, you getting all my insights on DMing and you helping us with our
ads and we built a Slack channel. I just like, wow, Rudy's proactively collaborating, sharing Intel,
doesn't keep his cards close to his chest.
And I was always admired how you seek out, you know, help.
Yeah.
And you've never, you've never ever been too arrogant.
Even now on the tour here, you know, you're just an open book.
You're friendly.
You haven't, you haven't let the fame get to your head yet.
So I hope that.
I hope he needs a half dozen. I'll, I'll be there for you bro yeah for sure all right buddy well i mean it's been amazing you know six seven years since i moved to america your friendship and
mentorship and support from you um through my growth and hopefully the same back and
it's so uh exciting for you to see this and what it became i got to attend your wedding this summer
yeah yeah yeah yeah you get to come to the castle.
That's a lot of fun.
And you still said my name wrong.
I think we're in the wedding.
Maybe more.
Well, I always build a story out of it.
Why?
Everyone goes Mauer and I'm like, and they get upset.
They're like, why didn't you tell me?
I'm like, hey, don't worry.
One of the groomsmen in my wedding still said Mauer.
That's how they'd like care about it.
I'm so used to it.
I bring you up all the time.
Say his name. Say his name right, people. But Vince, thanks for coming on. Guys, you heard it
here. You know, 20 years in this game, selling online or in person, then online. 16. 16 online,
16 online. But you've been selling those, you know, like the skills of sales and marketing.
Right. You've done through many industries, many business models. Now you're helping hundreds of students like I am
and a lot of like great life lessons
and lessons around the bigger picture of life
and family and bringing it all together,
which is what the Red Life stands for,
living an amazing life.
And that's not just money, it's everything.
So Vince, thanks for being here and have you.
Yeah, guys, keep living the Red Life.
Take care. here and have you guys keep living the red light take care