Living The Red Life - Living with A Billionaire : Key Lessons I've Learnt

Starting point is 00:00:00 Often as entrepreneurs, we get taught to say no more. And I do believe you should learn to say no more because most of us have shiny object syndrome and say yes. So why am I saying Richard teaches me and probably you to say yes more? Well, I don't mean about a new idea or a new project. He has this kind of cool, like, just try it, just do it, just say yes. And I love that attitude and that positivity and that just like go with the flow and that's crazy to just think of like a billionaire right so one commitment i made to

Starting point is 00:00:30 myself this year is to do more of that right and i think every one of us here should and that can apply to personal life and business so just say yes more my name's rudy moore host of living the red life podcast and i'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland, and change your life. Guys, welcome back to another episode of Living the Red Life.

Starting point is 00:00:57 I'm here in Miami. We moved our studio down here finally. If you're watching on YouTube, you'll see. It's very similar, but slightly different. Anyway, but good to be back. When I say back, I mean, I'm back from Necker Island, Billionaire's Island round two. I just spent an amazing week with Sir Richard Branson. And I'm going to give you some lessons from Billionaire's Island this week.

Starting point is 00:01:18 OK, so this is some of the greatest things I've learned spending a week with a billionaire. Now, there's only a couple of thousand of those on the planet. And if you go to the UK, there's only a handful of those. And I've spent a lot of time with Richard now over the last couple of years and been very fortunate to learn a lot, observing, listening. And I really want to share that with you guys today because for a lot of you, you've probably never met a billionaire. I hope all of you get to and you get to hang out with people like that. And it doesn't have to be just a billionaire. It could be an Olympic athlete. It could be someone that's built a big charity and impact in the world. But I love to reverse engineer successful people. Right. And yes, success isn't divine just by money.

Starting point is 00:01:59 It can be any aspect of life. In Richard's case, it is obviously money, right? But also building a massive brand and a brand that's fun and exciting and well-known. And also what I love about Richard, which I'm going to talk about today, is he was literally, in my eyes, he kind of invented like viral guerrilla marketing PR stunts. Like he was doing it 40 years ago to get his airline and his brands off the ground. And now we do it obviously like Mr. Beast does it and we do all these cool things. But like he was the first, in my opinion, to really do it well. And then on top of that, you know, he cares so much about the environment and so much about the world and politics. But like from a good place and changing the world for a better place.

Starting point is 00:02:46 So I love to see that in someone so successful, right? So we're going to dive into some lessons from living with a billionaire. Let's kick off. So first lesson, okay, that I want you to all take away and think about how you can implement is his lack of care. And you go, what? Lack of care? Yes, lack of care. And what I mean by that is Richard is very successful, right? He's done a lot, he's achieved a lot, he's, you know, probably achieved more than many of us will achieve in our lifetime. But he doesn't care about the little things. And the little

Starting point is 00:03:26 things for a billionaire can be a 50 million or a hundred million dollar deal, right? And one thing that just from actually observing him more than speaking to him, it's really been interesting to watch him, like his lack of care when there's problems or things going on in his businesses or issues. And I think that's what every entrepreneur needs. Why? Because we care so much about the little things and we all stress out and we all freak out. And I can tell you it's an experience that is a great teacher to care less. And I don't mean you shouldn't care about people or anything like that, but you should realize that all of these things are going to happen, right? And at the end of the day, what's important is our family, our health, our legacy, all of those things. But we stress so much about

Starting point is 00:04:15 small things in business. And I remember going back many years and I used to care about silly things that I don't even know or hear about these days because they're so small. But when you're in those early days, you care so much about, you know, one little issue, one little mistake, losing a little bit of money to a freelancer. And as you grow and evolve, you have to learn to not care about the small things. Why? So your energy and effort can go into the big things. And many of you care so much about the little things that you take, it zaps all your energy, all your creative focus and all your time. So you can't care about the big things. And one thing I noticed from Richard is watching him is his lack of care about the small things. He kind of shrubs it off and goes, hmm, that's interesting. Right. And then he just moves on. So whenever I, and it reminded me again this year, because whenever I see that, I'm like,

Starting point is 00:05:05 I wish I could be a little more like that. Because my I'd probably shout at my staff less, I'd probably have way less stress myself. And I'd probably be able to focus on bigger problems more because I would spend less time worrying about the small things. Now the second thing, say yes more. Often as entrepreneurs, we get taught to say no more. And I do believe you should learn to say no more because most of us have shiny object syndrome and say yes. So why am I saying Richard teaches me and probably you to say yes more? Well, I don't mean about a new idea or a new project. He has this kind of cool, like, just do it, just try it, right? It's kind of like, and I vividly remember a moment where a group of the

Starting point is 00:05:46 entrepreneurs I was with went to do yoga on an island right there's literally like an island obviously he lives on an island so there's like a little mini island that I actually swam to it's not too far off the shore you know five ten minutes swim I'm a fast swimmer and a group went on a boat to do yoga there and someone was was like, oh, should I do it? Should I not? And he's just like, just try it. Just do it. Just say yes.

Starting point is 00:06:09 And I love that attitude and that positivity and that just like go with the flow. And that's crazy to just think of like a billionaire, right? And that's why he's been, I think, so successful. And he's always open to trying things. And he's done all these crazy adventures because he has this like kind of linking back to the first one this like what's the worst that could happen right and I think we all need to have more of that openness because we're so you know in public and

Starting point is 00:06:37 through our upbringing and through societal kind of constraints and norms and being scared of people judging us we're so scared to just go with the flow and say yes and try things and i think that's where you have the most fun you're most creative and that's why most people are the happiest when they're children because as a kid you don't care about most things you just go and have fun and you play and you try new things and you're digging in the dirt and eating worms and playing with your buddies like you just say yes right so and that's really awesome to see someone so successful high level in business but to have that approach and positivity of just do it just try it so one commitment i made to myself this year is to do more of that right and i think every one of

Starting point is 00:07:22 us here should and that can apply to personal life and business. So just say yes more. That's the second one. The third one, and very important, is he made a decision, he said, to only do new projects, initiatives, and businesses that can make a positive impact on the world. So the third lesson is to always realize there's a stage and a process because I, you know, I spent the last morning before I flew home, I spent an hour with him. And I kind of said, you know, like, you're in this great place where you can do this philanthropy stuff. You can, you know, say only going to do business stuff that impacts the world more. But like, I feel where I am, like my focus is so in the business, growing the business,

Starting point is 00:08:03 getting revenue up, keeping, you know, staff happy, operations systems, expansion. And I think a good lesson is everything comes in stages, right? So you have to understand the stage of growth you're in and the stage of business you're in. And I mean, you always have to have like that far side of what's to come, what's possible, what can come. But then at the same time, you have to have this understanding and perspective of where am I at right now and where do I need focus? So what I really love is, you know, he's always got this bigger vision and this next thing, right? And this problem to solve. But at the same time, we talked about realizing the stage you're

Starting point is 00:08:44 in. So understand the stage you're in. Understand what you want to do over the long term and your big goals. But then understand where you're at right now and what you have to focus on right now. So understand the stage you're in, but then have that bigger vision for yourself over time. Because that vision is what's exciting you. Next one. Find a problem in the market so he we talked i talked a lot about like the airline and he said to me you know really the reason i started this airline or one of the reasons was

Starting point is 00:09:15 flying wasn't fun and it so it was like i just saw a problem and i go hi i can solve that and if you've watched his documentaries or done his book, he talks a little about the story of the airline. So the story of the airline is he was flying around the Caribbean, had his island, and he, I think he missed a big flight or something, and he goes, I'm going to start an airline. So he decides to start an airline. He had a sign selling tickets in the British Virgin Islands, I think, which is near where his island is, the main island near to him. And he actually sold out a bunch of tickets and he then had to rent a plane to fulfill on the tickets. So the takeaways there are kind of a lot if you think about it, right? Like he had this big,

Starting point is 00:10:04 like found a problem in the marketplace, had this big idea, pre-sold it without analyzing it too much or drawing up these crazy business plans, and then had to figure out how to fulfill it and then turned it into a multiple hundred million or billion dollar company. So I really think that one will hit home for a lot of you listening, because I would say I'm pretty good at this. I'm not starting airlines and selling tickets randomly, but I am coming up with a concept and launching it two days later. I think real proof of that is we launched two new offers that I had ideas for and three days ago, about three, four days ago. And we've done about, I don't know, close to $100,000 from those two new offers. And we don't even start them till next month. So we have plenty of time to build the fulfillment and plan around them. So I think, but the opposite is true when I started, right? I would have spent six,

Starting point is 00:10:59 eight months planning it, thinking about it, building a project brief and like researching it and made zero money. And I've seen an invert, like a big correlation. The more successful someone is, the quicker they implement and start and test something. The poorer someone is or in the beginning phases they are, the slower they are to do it. So I think next time you have an idea or a project or a concept, always remember Richard Branson launched an airline because he was he missed a flight and he saw a gap in the marketplace. And then he sold a bunch of tickets holding a sign outside the airport and sold out and then had to figure out how to get a plane and then rented a plane fulfilled on it. And then I think the whole story is

Starting point is 00:11:45 then he went all in with this airline and he like announced it all over the news over the UK and the world. And then he rang, he literally cold called like Boeing aircrafts and British Airways or whoever and said, hi, I need to buy a plane because I have my first flight, real flight from like, I think it was London to New York in like two months. And he had to find a plane because i have my first flight made real flight from like i think it was london to a

Starting point is 00:12:05 new york in like two months and he had to find a plane so always remember that when you come like with a new idea a project and you're like debating it taking weeks to launch it or plan it like this guy launched a freaking airline in a couple of days and sold it don't overthink things right so that's the next lesson i hope that one hammers home so next one's also pretty fun um never think the price is the price okay and the way i'm going to teach you this one is one i've loved and and i actually learned a lot of this when i was working with ty lopez for a few years he taught me this really well and it stayed with me forever and i think richard's a really good example of this too. So his whole island story, if you don't know it, is he's dating a girl in New York or London or somewhere, right? And he thought about, he saw

Starting point is 00:12:55 a magazine, in a magazine, there was this ad for a private island for sale. And he didn't have much money at the time. He wasn't as rich as he is now, right? He probably had like maybe my kind of money or less, right? So he's, you know, a multi-million dollar business and stuff, but not like buying islands kind of rich. And he goes to see this island that was on sale for like two million where it is, Necker Island, to impress his girlfriend at the time. And he went there and I think they got like free flights down there and stuff. And he loved it so much, but he didn't have like, you know, a couple

Starting point is 00:13:30 of million just to throw away and do it or whatever. So he just low board offered the guy 190 grand. And obviously, you know, 40 years ago, however long ago it was, people weren't buying private islands like they are today right and private jets weren't such a big thing back then and all that stuff and the internet didn't exist right so it wasn't like you could just you know run your company from the islands like you can today so anyway he uh you know lowballs right so it's up for sale for 2 million and he's gonna sell it he offers 190k or i think it's 1.9 million so he offered 10 and the offer got accepted and he ended up buying a private island now for context that island now is worth hundreds of millions of dollars i believe uh so it's pretty good return and he also

Starting point is 00:14:16 monetizes it where you know charities can rent it and i think they have like one public month of the year or or two weeks of the year and it's like a million dollars to rent it for a week if you want to go as a group. So he's obviously turned it into this like entrepreneurial dream destination. And he's had like every celebrity you can imagine there. Like when I was in his kitchen, there was like sign letters and photos of Barack Obama and Michelle that were out there, you know, and saying how amazing it was. And he's, yeah, he's had pretty much every celebrity. So he's turned this like lowball offer at 2 million to 190k and look what it's become, right? So again, like the price is never the price and you're only limited by your creativity. I think

Starting point is 00:15:03 that's really important to understand. And I always believe this. Like most of us right now, we always will be in some capacity, are limited by our own creativity and our understanding and perception of reality, which I've taught a lot. So hopefully you'll remember that one and remember the price is never the price, okay? And you know, what's the worst someone's going to say? You offer them a 10% for their island. They're going to say, screw you or swear at you. Okay. But the plus is you can be Richard and buy it for pennies on the dime. And then it's worth hundreds of millions one day, right? So that's how you buy your own private island for pennies on the dime. So the next one is health over everything. And I think this is interesting because I came from the health space, then kind of got out of it. And now I'm slowly getting back into it. But you see this with a lot of ultra

Starting point is 00:15:49 successful people that as you get older, you get more successful. You realize your health is so important, right? Like someone like Richard, he's achieved pretty much everything you want to achieve at this point, but he still has way more items. And it really comes down to like health optimization. So he has, you know, pretty much every health expert for any way more items. And it really comes down to like health optimization. So he has, you know, pretty much every health expert for any kind of need. And he's definitely fascinated when we get into like health discussions, which I had with a couple of people there because I came from a sports science background. And I think we as an entrepreneurial group are shifting very positively into the health side. But I think what I learned from being in health for many years is health is dictated generally by what you do chronically over many, many years. So it's all great at like 60 years old,

Starting point is 00:16:37 if you go, okay, I'm getting older, I'm going to be healthy now. But you're going to have the biggest uplift if you start today. And I'm all about balance, right? So it's not like you've got to be on a ketogenic diet or a paleo diet or a no-carb diet or like a cut out all junk food for the rest of your life. You can have stuff in moderation. But I think every entrepreneur gets to a point where they realize the... And I see a lot of my entrepreneurial friends that were like super unfit getting super fit. I sadly kind of went the opposite way where I was super fit and now I'm getting unfitter. But every entrepreneur goes through this phase where they realize the longevity effects,

Starting point is 00:17:15 the cognitive performance enhancing effects, clarity effects, confident effects. So always, you know, I think look at health, right? And try and build that routine and um have fun doing it i think would be a takeaway from richard too because it's like he's like kite surfing playing tennis um and then you know he's in the gym and he's like got all his doctors and nutritionists to optimize his health so look at how you can create that lifestyle balance because what you do over the next 10 20 30, 30, 40 years will dictate your health. But I think appreciate that, you know, as you become more successful, it's going to become more and more important because you realize, hey, I've got so much more

Starting point is 00:17:53 to do and give to the world. And you want to be fit and healthy to do that and also enjoy all the hard work you're putting in right now. OK, so last one to wrap up today is just question the norm. Like Richard has always questioned the norm. And I think, like I said, he was really the kickoff of viral marketing and like PR stunts. And if you've not watched his documentary or learned much about him, you really should. Like he's like hot air ballooned around the world and like done all these crazy, crazy things. And he's told stories about how he should have died a million freaking times by now. He's like a cat with like 900 lives, not nine. But he's always questioned the norm.

Starting point is 00:18:34 And that's why Virgin became so successful and also became so fun, you know. And we did speak about how does he maintain the fun in his businesses now they're so big and the good culture. And he says it just starts with businesses now they're so big and the good culture and he says it just starts with the managers, right? So question the norm, look at unconventional ways to grow and market your business and then realize that everything trickles down from you as the leader into your managers and into your team. So a couple of points there to wrap up but I think I get my most successful breakthroughs in business and marketing when I do what's not normal, right?

Starting point is 00:19:11 When I question the norm. And when I try and do standard stuff like everyone else, that's when I get my least beneficial impact, right? So question the norm and understand everything trickles down from you as a leader. So there you go, guys. That is my summary life living with a billionaire. It was an amazing trip. I'm excited to do more with him and be back and also share it with you because that's what this podcast is all about. And I hope you got some beneficial pointers, tips and tricks. Until next time, guys, keep living the

Starting point is 00:19:41 red life. This was a lot of fun. I'm back in Miami and I'll see you guys very, very soon. Take care.

Living The Red Life - Living with A Billionaire : Key Lessons I've Learnt

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