Living The Red Life - Marketing Secrets From The Clever Investor

Starting point is 00:00:00 I never talk bad about anybody and I never knock anybody's hustle, but I'm now seeing these young guys, they want like, you know, 30 streams of income on day one. And it's like, okay, dude, like you might be average at 30 things. I'm going to be phenomenal at one. If you ever get that momentum and your personal brand is going, never let your foot off the gas. And also be very careful what you do with your brand.

Starting point is 00:00:19 It is the most important thing you have. Your reputation is everything. You also learn over time, like, what's next, right? And you reverse engineer backwards versus just trying to take it. You know what it is, Rudy? I put myself into a room, a mastermind or a live event, where I'm sitting next to somebody like you, and we're talking. And I'm like, so what do you do?

Starting point is 00:00:38 And you're like, oh, I just exited my business for $400 million. And I'm like, what? Tell me how you did that. Just that exposure to that next level of thinking changed everything for me. My name's Rudy Moore, host of Living the Red Life podcast. And I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. What's up guys. I'm here with Cody, also known

Starting point is 00:01:04 as the clever investor, a friend of mine and a real estate expert. What's up, guys? I'm here with Cody, also known as The Clever Investor, a friend of mine and a real estate expert. He's done thousands of transactions. He crushed the education space, one of the first, and the OGs. And now we're here to talk about his next adventure, his big event, and all of his experience that he's done building one of the biggest real estate empires in our industry. So welcome, buddy. Yeah. Thanks for having me on. So I don't know exactly where to start because you've done so much, but I know we talked about like the rise up, right? And how you got here. And I think that's always an interesting lesson for a lot of people because I mean, you know, as we both said, you ride this cloud, right? And then eventually it stops and you pivot. So if they don't know who you are, can you give a bit of an intro? Yeah. So for my first eight or nine years of my entrepreneurial

Starting point is 00:01:50 journey was all focused in creative real estate and just being a real estate investor, no money down real estate. There's a process called wholesaling, started over 22 years ago. And we were just talking before we started, you started seeing me when I started running ads. And I started building a personal brand and I was spending about $4 million a year running all these Facebook ads. There was a decade before that of me just doing the business quietly in my hometown of Phoenix, Arizona. That's it. I started doing deals. It took me 14 months to do my first deal, which was tough. And that's a great lesson for a lot of entrepreneurs out there. It doesn't happen on your timeframe. It happened when it happened. But then after that, how long till the next one? Only a couple months. I collapsed time. That's because a lot of times we overcomplicate things, we're in our own way. And it takes time. All those seeds you're planting, all those relationships just take so much time to finally pay off. And I think you have to fail, spectacularly fail a certain amount of times so you can really

Starting point is 00:02:51 internalize and gain the skills and capabilities. And so I finally started popping deals. I became well-known in my local area as a deal maker. People started calling me the clever investor, and I never really thought much of it, but it was just the way I looked at real estate. I was always really creative and clever with how I made win, win, win, win. Like anybody who was in my deals, I always tried to get a win for everybody. And so then I started getting really good at that. People started coming to me and saying, well, will you teach me? Because I was like smoking all my competition.

Starting point is 00:03:20 And they were like, well, can I come in for a day? I'll pay you $10,000 if I could shadow you for a day and get some of your tools and strategies and stuff. And I was like, wait, what? You'll pay me 10,000? This was before the high ticket thing that we- Oh, this is just a random local investor that was like, I will literally pay you 10 grand if you just give me your system and show me what to do. And I thought they were nuts. I was like, you're crazy. Like, yeah, I'll take your 10 grand. And so they paid me 10 grand. And then like three or four months later, I ran into them. They shadowed me for two full days. And then they came a couple months later and they said, those two days changed my business. And I made all this money. And they were like, it was like, wow, it worked. This is great. And he's like, I have a friend I would like to introduce you to. And so a referral started happening. Next thing you know, Clever Investor, the education business was kind of born. And that was in 2009. So we ran that

Starting point is 00:04:11 from 2009. Last year, I exited that education company. I built that brand up to, we've had over a hundred thousand students come through the program. Some of your favorite people you see online now, like the Pace Morbys of the world were my students and come through the program. Some of your favorite people you see online now, like the Pace Morbys of the world were my students and came through my programs. And now it's kind of a passing of the torch. I was kind of tired of mentoring and educating at the level I was doing it. And I was ready for the next phase of my life. So I sold that business at the end of last year, did really well. And now I'm on to this next thing, which we could talk about,

Starting point is 00:04:48 which is my floor daddy business. Yeah, I love it. So a few things right away, like I think just emphasizing that point that the first time is like the hardest time. It's kind of that old saying, the first sale is the hardest sale to make. And I think when you're new, don't underestimate that.

Starting point is 00:05:03 Like you said, I think 14 months to get the first deal, right? And then a couple of think when you're new, don't underestimate that. Like you said, I think 14 months to get the first deal, right? And then a couple of months after your next. And I just got into a new industry, which is TV and production, right? And it took me two years to get my first show on. And I luckily got Amazon Prime Video, which is a great first show. But then four months later, I filmed my next TV show, whereas it took two years before. So I think if you're listening and you're in that startup phase, remember those stories because the first one's always going to be the hardest. And then, yeah, I mean, the education thing is fascinating because now if someone asks you for, you know, can you coach me and I'll give you 10K? You're like, yeah, I got the sales page ready. Go, but here's the checkout page.

Starting point is 00:05:41 Right. But you're almost there before this industry existed. Well, it didn't exist we we were the i was at the right place at the right time when we were transitioning from bold school gurus that were infomercials live event to this online world where it was funnels direct response you know um everything was digital and so we digitized real estate investing education i i saw the same you you know, I was business partners with Tai Lopez for two years and I saw the same there. Like he was just one of the first, like his YouTube ads, his selfie here in my garage. Oh, dude. And you know what's funny about a brand, speaking of that, and I never talk bad about anybody and I never knock anybody's hustle. But I'm now seeing things like get Ty on your podcast. And I'm like, wow, that's such an

Starting point is 00:06:26 important lesson for every entrepreneur to like, if you ever get that momentum and your personal brand is going, never let your foot off the gas. And also be very careful what you do with your brand. It is the most important thing you have. Your reputation is everything. And now it's like begging to get on a podcast. Yeah, it's interesting how the personal brand, Warren Buffett said it for many years before the internet even existed, right? It's the connections and the network and that personal brand, it helps you move industries too, which I think is an interesting transition. You're using it in some ways, I guess, to move industries, right?

Starting point is 00:07:02 And your knowledge is a big part of moving industries, but I'm sure your connections and your personal brand is as well. Oh, it's opened more doors for me than anything else I can do. And one of my big sign-off moments, because I just sold at the end of last year, so we're throwing one last event.

Starting point is 00:07:18 It's called Clever Summit. That's why I'm here in Miami. I got to actually go out. We're having it in Hollywood, Florida, which is right outside of Miami. And September 13th, 14th, and 15th, I'm bringing in Patrick Bet-David, Ryan Searhan from Million Dollar Listing, and Owning Manhattan, his new show on Netflix. That's a lot. And all the big real estate guys, all the big entrepreneur guys.

Starting point is 00:07:40 We have over 20 speakers speaking. We're just going to throw – I'm throwing one last party. And that's why I came in town. And then I'm literally like kind of retiring from the education world. And I'm going to put all my focus because people don't realize. Clever worked because that was my singular focus. Yeah. My real estate business worked because that was my singular focus.

Starting point is 00:08:00 I wasn't like these young guys. They want like, you know, 30 streams of income on day one. And it's like, okay, dude, like you might be average at 30 things. I'm going to be phenomenal at one. Well, I think people confuse, like I grew up in Udawase here in Book, seven streams of income. And I don't think what they realize there is like all the billionaires, they have one big business and then they take that money and put it in a bunch of other stuff so yes they get six other streams or 20 other streams but they only created that wealth from the one thing that let them invest in all the other things right and it's like now everyone i think because anything anytime something's easier it creates more distraction too so it was 10 years ago it

Starting point is 00:08:40 was harder to start a business so you only had had one. Whereas now you can drop ship, you can have a TikTok store, you can have an OnlyFans, you can have a subscription with school for your Instagram followers. So sometimes the problem of making stuff easier and faster is you get shiny objects. Yeah, you need the golden goose. Yeah. If you have the golden goose and it's laying those eggs, you can afford to take some risks. Yeah. That's what we did.

Starting point is 00:09:03 I grew this coaching brand to past 10 million a some other. That's what we did. I mean, we, you know, I grew this coaching brand to past 10 million a year. And then I invested all that profit. Like I had two options. I'm like, I can either invest it in real estate. And I did a bit of that on private deals. I did a bit of that, but I invested 90% of the money back into a team. And we grew our employees to 120 employees, but half of them worked on the celebrity brands. So it's kind of like the only way I was able to build all these celebrity brands is I built such a big team to run them. And it's always a trade-off like real estate, you've got that long-term growth, but

Starting point is 00:09:35 if you invest it back into your businesses, I think you can always get bigger wins there if it's the right thing. Yeah. Every one of my businesses, I have business partners in now and we are all focused. My only focus, especially at my new business is just putting the right people in the right seats to the bus and creating four things with them. Number one, you got to be able to clearly, clearly as the owner of a business, explain exactly what it is you do with such enthusiasm that you're selling this future of like, we're going to dominate. This is what it looks like. It's so crystal clear to me. This is where we're going. So it's like, what are you doing? How are you doing it? Why are you doing it? And what's in it for you if you do it with me? That alignment creates the velocity you need to scale. And

Starting point is 00:10:17 I, like you, as an individual investor, you're kind of a solopreneur. You're only responsible for yourself. And then I find myself in this education business with a hundred team members and I wasn't prepared to run a company with a hundred people. And I failed spectacularly. Clever, if you looked at our evolution, we became the number one education company in the real estate space doing 25 million a year, all online at a time where that was staggering. Yeah. Now my students are doing $100 million a year online. The world's changed a lot. But if you go back to 2012, 13, 14, people weren't doing $25 million a year.

Starting point is 00:10:54 We were. But I fucked it all up. Can I cuss on this? Sure. Okay, I screwed it all up. Yeah, yeah, yeah. And rode that from $25 million down to $4 million, then back up to like $ 16 million and sold it.

Starting point is 00:11:06 So it's like, I think ride. I think you almost have to go through it too. I was talking to a friend about this because we always talk about hiring a mentor to avoid mistakes, but stuff like that, like you somehow have to live through it, I feel, right? Like no mentor probably could have explained every little piece in a way that you would have

Starting point is 00:11:26 listened to them and then changed. And we were talking before this started, my Achilles heel in that education business was trusting one marketing channel. When Facebook broke in 2016, from 2016 to 2018, I wrote it down Because all of my money, I was spending $4 million a year on Facebook advertising. Well, the algorithms kicked in, the whole Trump scandal of him getting elected and all the data that they purchased. Yeah. My ad panel got deleted. The reps I was working with got fired.

Starting point is 00:11:58 Everybody left and nothing worked for like two and a half years. Crazy. It imploded my business. It taught me such an important lesson about making sure that if you know that all our eggs are in this one marketing channel, you better diversify and make sure that if that thing gets turned off for some reason, you have a backup plan. I like what I like out of that. And I don't know this, so I'm going to guess, but I hear these stories and I've been through them too. I was doing not as much as you, but in my mid-20s, like four or five hundred K a month in revenue.

Starting point is 00:12:28 Great profit margin, small team, mostly through Facebook. And then boom, it got shut down one day and I dropped to like one hundred and fifty K a month, which is still great for a twenty five year old. But it kind of forced me to pivot to my agency, which, you know, nine years later is why I'm here today, because I pivoted to marketing. So it was like a blessing in disguise. Right. And I'm excited, you know, for you in 10 years, this new business, you sell for hundreds of millions. It's like 300 million, 300. That's the goal. I can see it. Yeah. So like sometimes they are like they don't see it at the time. and it's like everything gets screwed up and you have all this debt or whatever or problems or layoffs. But I think if you're a good entrepreneur, they can become blessings in disguise. I'm such a better entrepreneur.

Starting point is 00:13:14 Right now, I can come into a new industry that I've never been a part of like flooring. I picked flooring because it's high profit margins and a high ticket. And home services, I love to invest or start businesses in future-proof lanes. AI is not going to disrupt a plumber fixing your toilet. Home service is such a great space. And it's old. It's an old industry. It's a boring industry. so we can take like like you like i look at you and i'm like fun engaging stands out like loud like that kind of marketing that you bring yeah these people in home services have never seen anything like you would murder everybody with your style of energy sure and so and and so will i and so i came i picked flooring first

Starting point is 00:14:03 because of the high profit margins we're going to do do windows, kitchens, and baths next. Yeah. So I own Floor Daddy, which is our flooring business. I own Kitchen and Bath Daddy, Window Daddy, Solar Daddy, all the daddies, right? Yeah, yeah. I create like this daddy lead gen ecosystem. Yep, yep. And I'm going to scale each one of those until I get to probably 15 million in EBITDA and then sell it.

Starting point is 00:14:26 Well, what's cool too is because you've been through the other phases of business, when you start your first business, and I assume at least for me, you start it and it grows out of nowhere to 25 mil like that and it's great, but you never started it with like, okay, well, when the EBITDA is here, the private equity will value it here and I can exit here, but now you are, I'm guessing, right? Like, you know what PE is. You get a taste of it. Yeah, yeah.

Starting point is 00:14:48 And you learn that like, and this industry you're in, I know is a great, I know PE and people love this industry, right? So you also learn over time, like, what's next, right? And you reverse engineer backwards versus just trying to take it. You know what it is, Rudy? I put myself into a room, a mastermind or a live event where I'm sitting next to somebody like you and we're talking and I'm like, so what do you do? And you're like, oh, I just exited my business for 400 million. And I'm like, what? And yeah, I was doing about a hundred million dollars a year and we sold for 400 million. And I'm like, okay, tell me how you did that. And it was through

Starting point is 00:15:25 that proximity of being in that room. Even if that room cost me 30 grand, 50 grand, $100,000 to be in that room. Just that exposure to that next level of thinking changed everything for me. And so if I started with like a $5,000 mastermind that went to a $25,000. Then I paid a hundred grand for a mastermind. And I thought, this is crazy. Why would I ever do that? It's scary to cut that check and get on a plane and go by yourself. And you're in a room and you kind of feel like the dumbest person, but then I meet a Rudy and I'm like, oh my God, I want to be on TV. How the hell did you do that? Next thing you know, you got it out. And so it's like, wow, totally worth it. And that's why I want to, this event that I'm throwing is going to be my biggest, baddest, coolest one that I've ever done. And my last one created so many business partnerships and money flow.

Starting point is 00:16:17 But still to this day, the last one was two years ago. I get DMs probably a couple of times a month from people saying, thank you. I met my business partner at the last summit. That's the coolest part about these events. We have our mastermind this weekend and the connections they get to make the best. And I know we were talking offline for your upcoming event. You've got like, I was saying everyone who's everyone's there. And I will add the link in my Instagram guys and the show notes.

Starting point is 00:16:40 If you're in Miami or you can get on a flight to Miami, then I'll hopefully be there and see you guys. Yeah, and your mastermind, how many people are in it? 150 to 200, and then each of them will have about half show up to the live event. How much does it cost? $25, $50, or $100K. So three tiers. Okay, and the sole focus of the mastermind is what? Yeah, marketing, building their brand, scaling online.

Starting point is 00:17:02 Yeah, and most people have no clue how to do it. Yeah, yeah. So they spend a year with you. Oh's like, oh yeah, game changer. The greatest education you can ever. Yeah. And some of them have been with me three, four years now and they've even sold businesses, moved to the next business. And like you said, one of the greatest parts after the last event three months ago, one guy that lives in the Ukraine and then a guy that lives in London the ukraine and then a guy that lives in london both flew to miami for the event they left and they did a facebook group post the next week or month and they had done a

Starting point is 00:17:32 90k jv together and for them to like for that one guy for itself he was doing 20 grand a month so he did a 90k jb like that's four months of income for him and that's all comes out the room so i know your room's going to be packed. I'm excited for your event. And guys, yeah, get to these events, whether it's mine or any of these events. Cody's like these people is like, it just, it's kind of,

Starting point is 00:17:55 I was saying to my team earlier, I went to the Oscars when I was filming my Amazon show, all the Oscars parties. And I got connected with the director of the BBC and we became friends. And now I just got a big intro for an agent at CAA, which is the biggest agency in the world that you can't get into. And like, you're a Brad Pitt. And like, and that's like, that would have took me to, and I literally said on my old staff call today, I was like,

Starting point is 00:18:17 that would have took me five years of Hollywood to just even get considered there. But I got one intro and now I'm getting, it's like, you can't pay for that well you can but yeah well what's the what's the end game for rudy like what is it you you want to you want this show just for publicity yeah i mean i want to get into the more the production tv like mainstream branding space because just like you like i'm passionate about entrepreneurship and motivating people and educating people and i I kind of took a 30,000 foot view. And I said, TV is still probably the best way to reach millions of people outside of social media. And everyone said I had a great personality and persona for it. So, and I like new challenges, right? Like for you, this flooring thing is a whole new challenge, but you take your

Starting point is 00:19:01 previous skillset forward. So that's why I ended up in that side. So is the goal to own these shows? Yeah, we just produced our first show. So I was a co-owner in the Amazon show and a co-producer. And then you saw a jail cell in my office and that's why. So this is our first in-house production. But once you have a win, then the product placement starts happening. All the money starts going in. Yeah it's just like anything like any new industry like for you you're getting going in the flooring space but you get a few wins and you meet someone and they're like oh let's do this big franchise i've got a franchise that you could buy and roll into it so i think it's just that that's and i think once you've had some wins in the past, I'm interested in your opinion here.

Starting point is 00:19:45 But like now it's really exciting because I've got a lot of confidence in myself. So like you go into this new venture with all the experience and confidence. So it's almost way more exciting because I think if you're listening as a startup, it's very nerve wracking. You don't know if you're going to succeed. You have imposter syndrome. You know, I'm not from money. So it's like your family don't even know what you're doing. But once you've done it a few times, now you turn up with a certain level of confidence

Starting point is 00:20:09 and it's a more enjoyable experience. I will say, don't think small. Think really big. It's better to spectacularly fail thinking really big than winning something really small because it's an easy achievement. I should have sold Clever when it was at $25 million. If I would have let go of my little baby, what much earlier, I would have made probably six to seven times more. I still did okay, but nowhere near what I could have done.

Starting point is 00:20:38 But it's given you the thing big now, right? That was the thing is I looked at it and I said, man, it stunted my growth and I didn't even know it at the time. Like this play that I'm doing right now is easily a $300 million play. And I'm taking my same skillset that I was doing for a decade, but applying it to this new space. And it didn't, even though we're now in our fifth month. Yeah. We just crossed a little over $850,000, $900,000 in sales in our fifth month. The first month or two was nothing. And then all of a sudden, boom, boom, boom. And I'm literally breaking everything right now, which I love.

Starting point is 00:21:16 I love to break stuff fast, early, get all the no's out of the way, get all the screw-ups out of the way, get all the people we hire that can't handle the pressure and get them out of the way. And we screwed everything. We installed three floors in the wrong people's houses. I don't even know how it happened. We no-showed, no-called, no-showed on 12 customers in a row in a week-long period. I had to let three people go in one week because they were just dropping the ball on every level and covering it up. And it's like, I love stuff like that as an entrepreneur, because it's like, it's forcing me and my partners and the rest of the team to galvanize and build systems and best things. So don't be scared if you're an entrepreneur to one thing big and number two, just screw it all up and have fun. But I think that comes back to the limiting beliefs because now, you know, I'm very similar. We launch a new division and, you know, I launched this new

Starting point is 00:22:10 division now. And if it's not like going towards eight figures or 10 million, I'm not really interested in it. Right. But it takes years to get to that level and it takes years of success and being around the right people to think that big. And I think the biggest mistake I see in my mastermind is everyone's so slow. They're so small. I just did a training and we have this new system called the bullseye method, which is finding a winning offer. And I asked everyone on a live call, a hundred people on my mastermind group, how many offers and funnels did you launch in the last year? The average was free. And I said, well, we launched 10 last week across mine and my celebrities, and we do over a hundred a year. So one reason we win and we're probably more successful than most people on that call is because we're throwing more darts at the dartboard

Starting point is 00:22:55 to find a bullseye. And you're doing the exact same and you're doing it very quick and very aggressive. And you're not scared of the problems because you know you'll get to the end goal quicker. And the hook and the offer is everything. When I was doing education, I was the guy who wrote the VSLs and the webinars and masterminded the funnel. I had to teach myself direct response. And you come to quickly realize that as soon as you're done building one, you would have to immediately start on the next. There is no break. There's no resting on your laurels and writing it. It's like, yes, that popped. We're going to have a small team of people spend the next six months tweaking and tweaking and split testing and tweaking,

Starting point is 00:23:35 but the main core team is moving right to the next offer and we're going at it again. Yeah. I'm interested in your last couple of questions for time, but we actually did an internal little research study and we found from a hundred things launched or funnels launched, not products, but funnels, VSLs, blah, blah, blah. We had about 10% of them generated 80, 90% of the revenue. So it was kind of fascinating that out of a hundred, about 10 of them generated $20 million and the rest of them did very little or insignificant amounts. What would you say your ratio is out of that? Same, same.

Starting point is 00:24:11 Yeah, same. I've had things that we would spend two, three months building out. It would bomb and I'd kill it immediately because it's just the way the thing is. And then the ones that pop really pop and we do really well. And then you double down, right? The way I always thought about direct response, just to get nerdy for a second, is I always thought of like a choo-choo train, right? So I would build these things called

Starting point is 00:24:30 cyclers where it was like, look, I'm going to put my absolute best killer crusher offer at the front of this choo-choo train. I'm going to take my offer that used to be the best that now I'm crushing with this new offer and I'm going to put that in the second car. And I'm going to build this autoresponder sequence where I can create some predictability in my ad spend. So if I was spending, first off, I wanted to be positive ROAS on the front end offer. Otherwise it's not a front end offer and you have to keep going. So I had to make money on the front end because if it's a loss leader, that sucks. And my front end offer always had a minimum of three tries trying to convert somebody into continuity along with the offer itself. So we were selling a course. It was a course plus continuity. Always. Because that continuity stream, you have to build that up over time to get to $100,000, $300,000, $500,000 a month in order to really scale and spend and create some stability in your ups and downs of your offers. So that's lesson number one, always try to attach continuity. And we always hit them three times during the checkout process for a free trial in something or a discounted whatever.

Starting point is 00:25:38 The second thing is in between every car train, we were just loving on our customer and trying to build a relationship with them, trying to get them whitelisted on their email. Because at the end of the day, you're not really a marketer. You're an email marketer. And that's what I had to learn. I'm not really a real estate educator. I'm an email marketer in the real estate space. And once I cracked the code on email and getting it open, getting it inbox, figuring out how to change my from name instead of always from Cody Sperber or always Clever Investor. I started from your wallet, your future, like these weird avocado, these weird things that would get these opens and people would be like, who's that? It's from your future or your wallet. And then I would write an email where it animated

Starting point is 00:26:22 a wallet. Yeah, that's cool. Just create things., just create three to four X my click-through rate, which significantly changes your income. Well, I think the great takeaway, lots of takeaways there, but the overall takeaway, which I try and tell all my clients is you don't have to be a full-time marketer forever, but you've got to know enough and drive the train. Because I think a lot of people these days, they think they can just hire this random freelancer or agency and it's going to blow up their business. I'm like, if they were that good, they will have their own business. They're not going to be working on yours for two grand a month, right? Best advice I ever got, Rudy, was Dean Graciosi.

Starting point is 00:26:58 Okay. Pulled me aside and he said, Cody, the day you start writing your own emails is the day you're going to build real a real business with real culture and a real community i like that and i fought it forever because i'm like i'm a real estate investor i'm a educator i can't do everything like i like these other things i don't i'm not a good writer i'm not going to do that and so for years i fought it and i had other people in my business write my copy and one day I just got pissed at like some lame copy that went out. And I was like, let me just start writing email.

Starting point is 00:27:29 I found out number one, I actually liked it. I became really good at it. It infused my energy into the business and our business just went through it. I think it's so fast too. Like I do have a full copywriter and they do most things, but every now and then there's a specific email. It's like four minutes on my phone in Slack and it's done and it outperforms, you in real life. It's a life skill you want, being able to generate money for any business. And you're a great example moving into this new industry and hitting 800K in the first few months and those big goals because you've built the

Starting point is 00:28:17 skill sets along the way. Yeah. And I will give everybody just one piece of advice. If you are selling through email at all, just start a weekly newsletter. It lifted our open rates in a major way. It's not always about promotion. You know, just something as easy as a weekly newsletter where you have like four or five sections, like maybe even a book club. And they're like just simple things to create that deeper relationship. They'll start to look forward to it. I had something that we created called Clever Weekly and people would write it because we would do like a, uh, from the desk of Cody Sperber and like what's going on in the market. And I'd write, that's the section I would write. And then I would have my VAs or my other team members create all the other sections.

Starting point is 00:28:56 We, we did similar for our, like all of our high ticket buyers. So like 5,000, we did actual physical newspaper, like physical printed. It was called physical printed. It was cheap, like a dollar per one to send out. And it was a lot of work for the copywriter. Once a month, we'd do it. But it was photos. It was what was happening. People probably loved that.

Starting point is 00:29:14 They loved it, yeah. And it stays on your house in the coffee table. So I love, like, you know, I'm pretty young, right? But I love going back to the old school. Yeah, that's like Dan Kennedy. Yeah, yeah, yeah, yeah. And I love creative stuff like that. So the more you can do that, guys, the better.

Starting point is 00:29:30 But just to wrap up, we covered a lot today, but I really want to just give people an access to you for what's going on. So the event's coming up in about a month, right? Yeah, Cleversummit.com. And we're going to have over 20 mentors there training you for three powerful days. But more importantly, I'm going to throw the coolest party networking event our space has ever seen. I'm bringing in my favorite DJ.

Starting point is 00:29:51 His name is Sickick. I have one of the most famous rappers on planet Earth. I don't want to give it away because I want it to be a surprise, but he is a boss. Good. And we're transforming the actual event room into basically like, you know, like you show up to a wedding and it's like, it's got the dopest dance floor. Right. I'm building like a club in the room. I'm excited.

Starting point is 00:30:10 I'm going to have fun. Bye. So we're going to have some fun. And then we have some all access passes that we're selling right now. We have eight left. I don't know when this is coming out, but the day before summit, we're going out on Eric Spofford's yacht. Yeah.

Starting point is 00:30:22 He has like a hundred foot yacht. Super badass here in Miami. And so we're going to bring about 40 of the all access past members out on the yacht. So people can get a little more access if they want to do something like that. So we got the summit, which I would love to, I want to do more business with the people that come to my events. I'm going to be out networking in the hallways and stuff. So love to meet more entrepreneurs and investors. And then Floor Daddy, you know, just got to follow my journey on social media. I am posting some stuff on artificial Cody Sperber. It's me and my best friends trying to scale a flooring business and screwing everything up and kind of documenting it. I'm excited to see

Starting point is 00:31:00 how that goes. Like that's super, I love like these unique industries. Like I kind of did similar about a year ago. I saw it getting hard here. So I've expanded in the Spanish speaking market. So I've done a couple of million already, grew the email list to 250,000.

Starting point is 00:31:16 I'm speaking in Brazil next month to 10,000 people. They're like, I love these like weird verticals that most people aren't in and like trying to figure them out. Yeah. So smart.

Starting point is 00:31:26 All right, guys. Well, that's a wrap. You know, you know where to find him. We'll throw all the links in the show notes and obviously hopefully see you in Miami next month for the event. Until next time, keep living the red line. Thanks for watching!

Living The Red Life - Marketing Secrets From The Clever Investor

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