Living The Red Life - Mindset of Success - From 14 People to 14,000 Person Live Events! with Him500

Episode Date: May 1, 2023

What does it take to host an event with 14000 people? What mindset does it take to fill an arena? Him500 is a public figure, thinking about his audience, educating his community – and filling arenas and masterminding events as he goes and grows. Him500 (AKA Marcus Barney) is a business mentor who got his real estate license when he was 19 and learned the principles of leveraging credit which are some of the skills he’d one day pass on to others in his community. He also went to a live event and told his moms that one day he’d be packing out arenas. And now he’s filling Madison Square Gardens, combining an appreciation of in-person community with teaching those that dare to dream that your credit score is your financial superpower. Him500’s story of ambition and determination earns Rudy’s respect. For those of us Living The Red Life, we can take a leaf out of the book of this business mentor that’s blowing up – and making others rich alongside him. Check @Him500 out now, this guy is the real deal.“Mindset-wise is looking at: where is my audience? What would make them come? I know they watch me, but what is the extra whipped cream on top? What is the extra sauce that I can put to where they get more for their time?” ~ Him500The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE!  - https://m.me/rudymawerlife In This Episode:How Him500 went from organizing his first 14-person event to a mastermind with 14 000!Why Community is Everything - how Marcus Barney blew up explaining how to leverage creditThe value of having a mindset coach What are the small decisions that led to the big places that HIM500 has gotten to today? How to structure events when you only get paid a week afterwardWhat to expect at Madison Square GardensConnect with Him500:Instagram - Marcus Barney (@him500) on InstagramLnk.Bio - https://lnk.bio/Him500Connect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter -

I started teaching people how to actually leverage their credit to grow their business. And once, if you clean your credit for free and I show you how to go get funding, and then I started helping people and it blew up because I was helping people, once they get good credit, teaching them what to do with it. How to go and start different businesses, how to actually properly use credit. Not, oh, I got a credit card, I'm going to debt. No. Get a credit card, learn how not to go into debt. Learn how to generate cash. Leverage it forward, right? Exactly. got a credit card, I've won a debt. No. Get a credit card, learn how not to go into debt. Learn

how to generate cash. Leverage it forward, right? Exactly. My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. What's up everyone? Welcome back. Another amazing episode coming now. I've got one of my friends and someone I admire, someone doing big things. And as I always talk about, try and get in rooms with people doing really, really big things that challenge you. So we are here with the man, Him500. Welcome, buddy. Good to see you. Man, good to see you. Good to see you. Good to see you again. So it's rare I get to sit down with someone hosting events.

Just before we sit down, he talks about some of the guest speakers come in. The goal is 14,000 tickets for this event, correct? Yep, 14,000. 14,000. And again, I always teach you guys, be with people there that challenge you, right? Like I'm talking about hosting an event, 500,000 people, and I'm still like going backwards and forwards of when do I set the date? So I'm listening to this and I'm like slapping myself like, Rudy, come on, man, what are you

doing? So I appreciate you being here and hopefully giving back to the audience, the listeners and helping them level up and learn through your story and everything you're doing and you're crushing it. And it's awesome to have you i appreciate it i appreciate it i most definitely no yeah 500 to a thousand like we do events the thing is like a lot of times i think a lot of people don't realize that it's mandatory to have in-person interactions yeah it don't matter if it's with a hundred people or a hundred people like that in-person feel right it should have that vertical you you need to virtually i tell everybody you should have four different verticals in your business no matter what you do you should

have some kind of high ticket specialty offer you should have an in-person event you should have a digital product and then whatever your service is so i don't care what it is if you're a barber you should still have a high ticket mentorship you still should have some kind of thing where people who view you online can come and connect with you in person so and i think it scares a lot of people because they see the big events and they think oh man i need headliners i need this yeah just just allow people to connect with you and meet you well and i mean for you and we talked about grant too it's like people see where you're at now but we'll start it somewhere right and you know you're about to throw one of the biggest events in our industry ever.

But how did it all start? Let's go back in time because you didn't wake up one day and throw a 14,000 person event, right? How did it start? It started with a free event. I tried to do, I wanted to do 500 people's credit for free.

Okay. And 14 people showed up. I like that. 14 to 14,000. That's a good a story it was 21 people in the room seven of them was my family member yes and how long ago was that that was 2018 2000 that's not even or 19 no or 17 that's not even long ago yeah 2017 2018 yeah it wasn't not like 12 years ago you know that's crazy no it wasn't. Not like 12 years ago, you know, that's crazy. No, it wasn't. And that's the thing is I realized that I didn't blame nobody else.

I was like, yo, why didn't nobody show up? Like, yo, because they don't know me. You know what I'm saying? Like, you suck at marketing. Like, because I could have been mad. Like, I'm willing to help the people and I want to do something for free. They don't come. And I realized, I said, no, They didn't come because you suck at marketing.

You didn't tell anybody. You don't have enough awareness. You haven't added enough value to make people want to come. So now we're here. So 14, and then what happened then? You went away and did an event next year and then the year after? I got online and started marketing. Online and started marketing.

Yeah, I started marketing. And from marketing, creating my community, creating creating awareness and value learning to teach people online and i just started adding value and just showing people what i knew and the demand started to grow so then my next event i did um had a few hundred people at it then went to a few thousand and it just kind of created a snowball effect to the point now this would be my fifth year and last year we've had guests from Magic Johnson, Floyd Mayweather, Mike Tyson, some of the biggest podcasts like Drink Champs, Million Dollars Worth a Game, Earn Your Leisure have all you know graced the stages and did major interviews. For you when you started did you ever think you'd

have an event with 14,000 people? Was it always a big goal to have this massive brand build this massive event? Or did it just start out of wanting to make money online and build a business? I was in network marketing, a company called YTB at 19. And when I was in the network marketing space, I went to an event in St. Louis and I seen them pack out an arena and I told my mom I said I'm gonna pack out an arena I don't know how at that age I had no plan no direction of how I was gonna do it but I was like yo I'm gonna meet a person to walk down on stage and pack an arena out and so now to kind of be working towards that and bring that into fruition is crazy, I'm excited to come watch and be there and be part of it. And we'll put the links to it all and stuff in the show notes for anyone that wants to come see 14,000 people or close to that in a room or maybe even more than that in a room.

So how did you actually start? You know, how do you help people watch you for those that don't know you? What got you here today? So I started by actually just educating people on financial literacy. So many people work on their credit. And I always been the one that just helped people do their credit for free. I never charged. I wanted to charge.

I started getting online and just helping people do their credit for free. Because the real reward is that once you have good credit, the possibilities. How do I turn credit into cash? how do I turn credit into cash? How do I turn credit into cash flow? How do I generate wealth from just having good credit? It got to be. My thing was it has to be more to having good credit than getting an apartment or a car. For sure.

Yeah. I'm like, no. Then I started seeing a lot of people traveling and I looked and I realized like those are leisures. It's people out here who can leverage credit to not pay for groceries, toiletries, their overhead. Like as an entrepreneur, like taking a trip is not top of my priority. Like eliminating overhead, being able to get my product costs cut down, being able to, you know, replenish ad spend and get rewards for spending

ads to grow a business and grow awareness was more important. So I started teaching people how to actually leverage their credit to grow their business. And once, if you clean your credit for free and I show you how to go get funding, and then I started helping people and it blew up because I was helping people once they get good credit, teaching them what to do with it, how to go and start different businesses, how to actually properly use credit, not, oh, I got a credit card, I've gone into debt. No, Get a credit card. Learn how not to go into debt. Learn how to generate cash. Leverage it forward, right? Exactly. Learn. So, and I know you had that, and it started free advice. Now it's a $25 million revenue empire and massive events. So,

summarize a lot of listeners, you know, they're an entrepreneur like us with those goals and dreams, right? Of, Hey, I have a passion. I have knowledge. I want to help people. I want to create something awesome. I would love to host an event, an event period, maybe one day, an event with thousands of people. So summarize that journey, what you've learned and how you built such a massive brand and community. So what I learned along the way is that community is everything. And if I could tell people things is that you have to start with a passion. It can't be around money. And I didn't start based off of money. I started based off a partnership. I only started my program and mentor. I just wanted to help mentor 10 people to help

them get $100,000 in lines of credit. If I people to help them get $100,000 in lines of credit. If I can help 10 people get $100,000 in lines of credit, we got a million dollars. We can go do something with it. And so I'm like, okay, the reason I say a hundred thousand, because I was able to scale up to get over $2 million in lines of credit myself. I said, well, I can teach you how to do a 10th of what I did. I can't make you do what I'm willing to do, but if you do a 10th, you can get a hundred thousand, 10 people. We got a million. We got a decent network to go out and make some noise, invest in and build together. The demand started to grow. And then what, what I realized is that out of these 10 people, two of them may be ready to go. The other eight need more mindset. They

need more stability. They need more work. And it's going to take longer. So I say, okay, what else do they need? I allow other people to come in and start teaching them ways to start stimulating their income. Because I realized, okay, now you got good credit, but do you have the income? Well, people seen what I had did and they're like, yo, I want to be in. And I look and go, well, I charged a thousand bucks for 10 people. I said, it was 10,000 bucks. I was le i was leasing so i said okay i'll do it again now to be 20 of us we really got some momentum well when i opened it up the demand was crazy so it's like people like no let me in

let me and i'm like yo it's sold out i said well let me see if i do it again if tim and i go it ended up growing and i'm like, so I created a Facebook group. And then I started bringing other, I would take some of the money and I would go pay and buy other people's courses and information instead of having to resell to my people. I would just go buy the things that they need. So I will go out and buy somebody's course.

Like, yo, I'll give you 20,000. I'll give you 10,000 for your course or how much to come and teach. So they don't have to come pay you. And the community, I realized that I didn't want them going spending money everywhere. People buy one course, you buy one. You got to go buy somebody else's or you're in somebody's community.

They bring a whole bunch of people to sell you another community. And I said, listen, if I put everything here that we need, we can just build. The community started growing, but my aspect and my morals didn't. It was always, once you join here, I don't want you to have to go anywhere else. Anything you need, I'll go pay and have the resource delivered here. So now we got, you know, over 20, 30 different curriculums, live coaching calls, live teachings, 27 chapters around the United States, 20,000 members. And so just being able to build that, it started from, I tell people, if you get into this space, give it what you need. You're not

selling your information. You're selling your story and everything that you need. So whatever you went through, supplement that. What would have made it easier for you? Supplement those shortcuts and just always add that in. So our communities, like the chapters and things, is just to build camaraderie. It was lonely doing this when I started by myself. It was boring. It was stressful. And I wish I had somebody I could ask questions to

that was going through it like me in my city. So that's... I'll give you the blueprint, right? That's what we do. The business side is, I always say, I failed for four years trying to figure out ads, landing pages, websites, funnels. Now I've got the experience, I can launch one in a day and sometimes I would go and make a million dollars over time. And it's just because you don't have the blueprint, right? So giving people the blueprint to business and

finances and success is very powerful, empowering tool if you know what to do, right? And people actually go and do it. And it's funny, you said, out of 10 people, two will go and just do it, eight need mindset. And we found that like, so we have a, you know, a marketing mastermind, and we actually have a full time mindset coach. And it's like, I never in my wildest dreams thought I'd ever hire a mindset coach. You know, back when I was 10 years ago, mindset coaches were like for elite sports or the Navy SEAL, you know, like you never thought you'd hire a mindset coach for a marketing program. And how it's probably one of the most loved coaches you have. Yeah. And the best investment I've made for my program, because, you know,

my, my marketing coaches, which still have good mindset coaching, they understand it, but now they can just send someone over and it's kind of like you send someone to a mechanic, they fix the car and come back. And it's like, okay, now we can actually work on the ads because you understand how you had a problem with money from when you were nine years old with your mom that stopped you growing your business, right? Yeah. That's why I say when people build stuff, if you're looking to build and get into that space is you get to learn from other people's experiences, but you also learn from yours. Yeah. I know what it was like to be like, yo, I'm trying to build something. I'm by myself. And

when I don't have anybody to talk to, it's like, yo, your dreams are too big. You know, that doesn't make sense. And it's like, you like, dreams are too big. You know, that doesn't make sense. And it's like, you're like, well, who do I talk to? Especially in my own city. And that's where it goes like, yo, we have to, if you look at creating something for people, just make sure you have the user in mind. Like you said, with the mindset,

you don't get something because of something that happened to you around money when you were nine years old yeah and we have to take that off fix it and then put you back on the right track you never thought that this would be an obstacle now look you just told me something and i'm sitting here going i need that for my staff members yeah yeah yeah well so he actually the mindset guy six till eight on a wednesday it's a 30 minute drop-ins for staff too he added that and i didn't ask him but it's great because yeah half the time the staff have mindset right about how much they can do taking on new projects you know rudy's asking me to do more but not paying me more and he's like well why do you think rudy's trying to do that it's

because he wants you to grow and become a leader or change roles or get promoted. But in life, you have to prove yourself first. It's not a given, right? So it's just little tweaks along the way. And I think some of us like me and you, maybe we got here because we somehow in some way, shape or form, we had the mindset or it was easier for us to obtain. I came from an elite sport background, so I assume I got mine from my parents. But how did you get your mindset for this level of success?

And I mean, look, filling a room with 10,000 plus people is no joke. Very few people on the planet ever do that. Yeah, yeah. You know, honestly, I contributed just the confidence to do things. And I tell people is that the small decisions kind of put me here. I remember I was 16 years old. And at 16, I went to, I was out looking for a job with my friends. The first step was I knew to dress appropriately.

They wore clothes like they wore to school. And I'm like, I'm not going with you guys. Let's go find jobs. But you go, you go, you, those three of us. Everybody go separate. They went together. Walk with some resumes and just. Yeah, yeah, yeah.

They went to places like Pizza Park, Burger King, Wendy's. And I went and I said, I'm going to go to all the business offices. That's literally across the street. So you go here, but right there, extra mile, half a mile, quarter of a mile, there's a bunch of buildings. I just went through those buildings to see what businesses were there. I found a sales agency, telemarketing. They gave me a shot. Instead of making $7 an hour, I made $16. Plus then I would

get commissions. That gave me the confidence to speak. Yeah. Selling is like such a cool skill at that age. It's crazy, right? 18, I went and got my real estate license because of the confidence I had. The real estate broker there is the one who taught me about credit. I didn't pick up the credit tools and really started utilizing until I was 25, 26. But I attributed to that decision at 16 to keep going. And it just gave me that confidence. And in my decision-making, when I look back and go, oh man, I get tools put in my belt. I don't know where they come from

or what I'm a user for, but I just want to put the tools in my belt. And so now when people look and go, yo, how do you do it? It's just like, I started, I did an event with 14 people. I don't know. I was inviting people, 14 people came. I just start. Yeah.

Whoa, whoa, whoa. Wait a second. Before we go into the rest of this episode, I'm going to interrupt abruptly and just ask you one big favor. I hope you're getting a ton of value, a ton of knowledge. I hope you're getting some breakthroughs from myself and ton of knowledge. I hope you're getting some breakthroughs from myself and the guests. And I want one thing in return.

What I would love is for you to subscribe and leave a review. The reviews and the subscription grows the podcast. It allows me to bring you even better guests. It allows me to invest even more time and money into this podcast to bring you the latest and greatest, the best entrepreneurs from around the world that are crushing life, crushing their business

and giving you all the tools, the mindset hacks, the knowledge and the environment you need to be successful. So do me a favor, if you've got any amount of value from today's episode so far or any previous episode or any of the content I've done, it would mean the world to me if you hit a five-star review,

give us your feedback on the show, the episodes, and subscribe and download. Plus, if you do that and send me a screenshot on Instagram, at RudyMoreLife, I will send you a bunch of my free training, marketing courses, sales courses worth $499. Yes, $500 worth of courses for a simple 30-second review. It would mean the world to me.

Send me that screenshot. I would love for you to leave that review and I would appreciate it very, very much so we can keep growing this show and make it awesome. So let's get back into the episode. I appreciate you guys and let's dive back in. I tell people I use it in my mastermind a lot. I'm like, the problem with most people

is they wanna see this grand plan. And I'm like, every other good entrepreneur is like, we just know we're like, I teach like this bridge analogy on a boardwalk, right? Or going across water or a bridge. And all successful entrepreneurs know is like, we're stepping and then this plank appears as we step. And then this next plank appears, but there's a fall, there's a big drop or the ocean here, and we just believe this plank of wood will appear

that will take that next step. And successful entrepreneurs, they know the next step and they believe it's going to show up and guide you. And I've learned in business, it's like, I never thought I'd be sitting here now doing this. You never probably thought you'd be sitting here now doing this. We just believed and got to work, right? Yep, and that's one of the biggest things like even being around people is that i tell people now is that the information is one thing relationships are another yes and

a lot of times you have to harvest and and be mindful of the relationships that you build anytime you're in the room anytime you get to be around people, we now, people don't realize, I tell people, anything you want on this world will find you. Case in point, you. If somebody Google, I want to get magazine placement,

PR, press, you're going to find them. I said, you can Google it. I said, I tell people, I say, yo, listen, if anything you need in this world, Google it, hashtag search it on Instagram, hashtag search it on Twitter and Facebook,

search it two, three times. Things will start popping up, like, and save it. The best people who do it or the best people at marketing it and have the resources will find you. Yeah. Yeah. They'll be there the next day, the next hour. You're going to get ads that's going to find you. And I tell people, you don't have a reason to not have the resource that you know what you're good at. Whatever you're weak at, go study. Search it. They'll find you. Yeah.

This is what is just things that attribute to people's success in today's society. Like, we don't have an excuse of why we can't do things. Like, everything is here. And just go figure it out. Go find it. Yeah. I mean, 10, like when I started online 10, 12 years ago, we didn't have what we have today.

Right. And I mean, it's a, it's such a privilege and an advantage, but you also, it's kind of that curse of there's almost too much to where you have to know the right people to follow. Right. And you have to follow the people with a track record and a lot of results and success. And I mean, you've got an amazing big community. I do. And we're friends with all the same people that kind of make it to the top, right? And they've built these sustainable long term businesses that help. And that's the beauty of us hanging out in these masterminds is meeting

each other and helping each other. Yeah, 100%. And that's one of the things I tell people is that I get into groups. It's not even all the time for the group. Sometimes it's just for the members. I tell people, you join my community, it's 20,000 people. You don't got to join for me. You could join for the betterment of your business just to make your business better because there's a sea of people here who are connected and you get a warm introduction. We have some kind of commonality. People don't realize that you don't always have to join somebody's group or community for what they offer you. It could be what you can offer.

I sound, I shouldn't even be telling people that. But what you can extract from communities. I tell people, if you want to, if you need a Facebook person to help you with i mean uh click funnels go join click funnels facebook yeah it's easy but a lot of times we look at it is is we think what do i want what what do i need and you're thinking i need to go find my need i tell people all the time listen go find ways that you can service where you can be of service and just look at things, change the perspective on how you approach it. And now my network has grown so much because I started, I didn't go and just only look for things that I can help. Like what relationships do I need? And now I started building relationships, getting into mastermind, not going into the mastermind

saying, oh, I need to sit here and learn. I'm like, no, who's in here that can afford to be in this room? And what do they do? And what's their strong points cool nice to meet you good to know you i got a relationship here yeah and i mean the more successful you get the more that commonality shared of like when you first start out you're almost a little desperate right it's like when you're single in a nightclub and you're like i really need to find someone tonight to date right you're like you're never successful whereas as soon as you have a girlfriend or a boyfriend, it's like, now you got people coming up to you. And it's, it's kind of like that in the mastermind rooms that we're in. We, we go with zero intention because we've, most of us at least, because

we've hit a level of success where we're good from an ego standpoint, confidence, financial, but we get the best relationships out of it because we're all neutral. So if you're listening to this, I think that's super important. Like, hey, don't I mean, when you when you're starting out and you're maybe not in the best place or you're struggling to figure it out, you get very desperate. And like that actually hurts you versus, you know, there's a level of hunger you need and direction and drive a hundred percent and focus, but don't let it cross over to where it's desperation. And now you're scrambling because the world has a way of, of rewarding you if you're good and you give back and care, like you said, right. You can feel it. You can feel it coming off a person. We met,

I think we met jumping off a boat like we ended up jumping off boats in miami we we end up all together on a boat and everybody's like jumping over and jumping off a boat being like oh hey i need to meet this guy it was we're in the room people are here everybody doesn't know each other it's okay i've probably seen you online before nice to meet you we see each other two or three times it's like okay i keep seeing you we get more familiar and and that's just genuinely things happen in build genuinely yeah for sure all right so let's just i think the thing i want to really finish on is the mindset the operations the pulling it together of filling a room with 5 000 and now soon to be 14 000 people and not because i think i don't mean every listener wants to fill 14,000 people,

but I, being in this space for 10 years, have hosted events, helped a lot of people fill events. And if you're listening and you've never tried to fill an event, fill in an event with 5,000 people. In this industry, only a few people in the world have done it. And in the whole entire world,

not many people have hosted events with 10,000 more so i think just that in itself is awesome and like you know congrats to you and i appreciate you probably are so in the weeds you don't even realize how awesome it is you're just focused on selling tickets but it is right from 14 people or when you were sat with your mom or standing with your mom saying i'm gonna fill an arena one day yeah what's the journey to get there the mindset you know the operational side and like you know you're dropping a few million advance to fill these events and taking the risk how do you work through that in your head that's strategy so the mindset part first is i look at the value on why would people want to come

like what is it that's going to get people in this room so for me i always take a creative approach i took a creative approach by understanding my demographic understanding that my community like sports and entertainment i look at the biggest entertainers and the biggest media side of my demographic and like earn your leisure is when it comes to finances, they have the biggest media company and as far as podcasts and continuous education. So my first event, I had them come out

and I had them do an interview with Rick Ross. So this is education and entertainment. We bridge it together. You have to figure out where your audience sits, what's their requires? What's their vices outside of just education? OK, he teaches me about credit and I would love to go. But what vice do I have that itch that I just I I want to be there? That started to become my mindset is that nobody people get tired of just going to learn. I want to be entertained. I want it to be interactive. How do we make this unique? And so my whole goal now, when I bring drink champs and I bring Mike Tyson, you bring the magic. It's not just, hey, let me bring this one person to speak and drill you and have a boring event about,

hey, you need to do this and your mindset should be right and you should have, you know, just work hard. Like, no, let's bring some entertainment because and then people watch podcasts are the new biggest things. So my mindset was the biggest things, the biggest draws, use those. So I'll get a podcast to come. Most of the time, the podcast come for cheap if I got a big guest. Yeah. Then it expands out because the reach.

So now everybody's like, yo, I've seen these episodes live. I don't want to miss another one. I want to be there. So all of those things kind of help with my assets to bring more people in. My mindset wise is looking at where is my audience? Like what would make them come? I know they watch me, but what is the extra whipped cream on top? What's the extra sauce that I can put to where they get more for their time? Because it's not just about buying

tickets to an event. You got to travel. You got to get a hotel. So it has to be worth their time, not just education. It has to be experience. It has to be value given, networking. What all do they leave with? they're thousand fifteen hundred dollars ten ten x's so that's always been my mindset it's like yo give more than what it costs and you've got i mean we can't say it right now filming this but some crazy headliners and yeah i'm excited and i'm excited for you to announce all of that so what about the side of was there ever an old shit moment i've got to sell 5 000 tickets for the last event i do private events yeah so i this is my first time ever doing a public event where people so what about now then is there an old shit moment yeah

yeah because i'm i'm going through ticket master right and they told me when i went and did the walkthrough they said you can have the suites and they said i said okay well 30 40 suites 30 some suites here i said i can sell those five ten thousand i said do those got to go to ticket master it's like no i think it'll be private i said so i can sell them that'll give me capital okay so i just started structuring and then they go nope you can't sell those and so learning the arena space now is like wait and it's new york new york more people more people new york not being able to directly reinvest ticket sale money yeah yeah so these that was my oh shit moment and i go this is the next level but it's forcing we spoke offline it's forcing you to go out and figure out other

solutions and that's the beauty of entrepreneurship if you're good is the next year, if you now take back over ticket sales and you've got all this new stuff, you'd probably never have done if you were getting the ticket sales, right? So it's like you take your failures or problems or adversity, turn it into greatness and voila, now you combine the two and you're even stronger. Exactly. So, yeah. That's my biggest moment where I'm looking at and I'm going, okay, wait a minute, you got a great learning lesson here. Like you're learning a lot. This is a curve.

And so I'm like, I'm excited. And just for people listening, if you didn't catch it, so every event normally when we sell tickets, you're funding your ad spend and all your promotions and you're paying for the lighting, the AV, which costs hundreds of thousands of dollars and you're getting ticket sales coming in to fund it. And just what he's saying, if you didn't catch it is you don't get the money to laugh. When'd you get it after? You get it a week after. The week after. And it's not just like 200 tickets at $200. It's 14,000 tickets. 14,000 tickets. So you'll get a nice wire one day, but you don't have that capital now.

You don't get the working capital. You don't get to reinvest money so it comes all on your muscle. Yeah. And you better sell tickets because you invest it. There's nothing you can do. You better sell. Yeah. And so that's the part where it goes, okay, so now I have to creatively reach out and structure and do it right.

And that's the power. That's the power of networking and being in the right rooms because conversations like we just had offline was quick. It took five to 10 minutes and you planted a seed that automatically I'm texting my team. Get me on these calls within the next week. I'll be on a call with at least 10 different people. Yeah. Based off of what you just said. Let me know what happens because I mean, you can do a good number from that idea. Yeah.

Yeah. Yeah. And that'll be big for you too because the connect, it's not just the, I won't spoil what it is, but not even the connections there. But then what happens after those relationships, if they do well at the event too, right? How it grows. Yeah, exactly. Yeah.

Good. So for anyone that wants to you know we're wrapping up today i think uh you know there's been a lot of lessons around that mindset taking challenges moving forward what success looks like building communities learning how to reverse engineer success for your customers and not for you right and not take take take but actually reverse engineer it how do people find you what are you up to these days i know you've got a lot of moving parts how can people keep following you uh to connect with me uh instagram all social medias him 500 him 500 and just you know really indulge in everything

that i do i teach a lot on there we also have the university is eyluniversity.com which is an easy way to get connected in 97 bucks a month uh and it's just 30 plus curriculums plus more um but that's the easiest way to connect with me to to learn and just get indulged in exactly what i do and see what we've built see how it works how it operates and and how does the university compare to a hundred thousand dollar student debt you think there's a better ROI there than... 100%. And the reason I say it is that I always get in trouble for that

because the ROI on peer-to-peer education is different. When it comes to generating money in today's society, peer-to-peer, learning from somebody directly and implementing it directly is much easier, much quicker. You have an idea of what it is that you want to do, but those pieces that's missing, you're like, I want to go open up a Shopify store today. Yeah. I want to go. I want to be able to make an extra two thousand dollars today or in the next 30 days. You know, I can invest ninety seven bucks a month, go get access to the curriculum

to learn Shopify, drop shipping, get my credit together, get funding. I can learn all of these things and actually implement it immediately. It's not, I got to learn and wait. It's not prolonged success. That's how humans learn too. That's the crazy thing is like, I always worked through college because then I was applying the skills that I learned, right? That's how we learn. But that's a conversation for another day, I'm sure. What about the event, right? People listening, they want to come support you. Give them the dates and details.

July 9th, Madison Square Garden. July 9th will be in Madison Square Garden. We can get one of the 40 booths. Let's see. We'll put something together where we bring it in. We have a red section. Yeah, let's do a red booth there we go i'm excited to be there and see you work through this and grow and how amazing this event's gonna be and anything i can do to help uh let me know and thanks for coming in today buddy and it was amazing to just see what you're doing and you

inspire me on the event side for sure like i've always played too small in events because i'm always the ad guy and online guy it's hard to get out your comfort zone so this is a inspiration for me to get another big event going for myself so i'm i'm the blue guy and you you know you got me to wear red when i when you come in the office you have to wear red so you know respectfully i came in and pretty you'll see i'm the blue guy online he's the red guy i came in the master room and you know i appreciate you having me because you know, respectfully, I came here. You'll see I'm the blue guy online. He's the red guy. I came in the master room. You know, I appreciate you having me because, you know, the exposure and everything, just seeing the movement and what you got, what you built. All right, bro.

Take care. Until next time, guys, keep living the red life. Check him out. Attend the event. I'll be there. New York coming up. And I will see you guys on the next show.