Living The Red Life - My New Bullseye Method for Crafting Winning Offers & Products AGAIN, and AGAIN and AGAIN

Episode Date: August 22, 2024

In this episode, I share my "Bulls Eye Method". Designed to improve the success rate of marketing campaigns, product launches, and business initiatives. The method emphasizes the importance of embracing failure as a natural part of the process, recognizing that most attempts—whether it's an ad, a landing page, or a new product—are likely to fail. By understanding this, entrepreneurs can shift their focus to testing multiple ideas quickly and efficiently, rather than investing excessive time and resources into a single unproven concept. The goal is to identify the few winners among many attempts and then double down on those successful strategies.By applying the Bulls Eye Method across different aspects of their business, from marketing to product development, entrepreneurs can increase their chances of success by rapidly iterating and refining their ideas. The overall message is to embrace speed, testing, and adaptability to achieve better results in business.CHAPTERS0:55 - The Internal Process and Belief System1:11 - The Four Quadrants of Success1:32 - Embracing Failure in Marketing2:13 - Higher Success with Warm Audiences2:52 - Avoiding Skewed Data from Close Followers3:04 - Changing Your Approach to Work3:41 - The Risks of Long Development Cycles4:19 - The Reality of Failure in Marketing4:51 - Angel Investing Analogy6:04 - Don’t Go All-In on the First Idea7:46 - The Bulls Eye Method Explained9:10 - Testing Multiple Versions for Success10:59 - Importance of Minimum Viable Product12:31 - Scaling with Speed and Efficiency13:31 - Examples of MVPs in Business14:01 - Continuous Innovation in Successful Projects14:43 - The Importance of Rapid ImplementationConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

When you throw darts at a dartboard, you have a way higher success of hitting a bullseye with 10 darts versus one dart. Can we all agree? Okay, good. I want you to take this approach when it comes to ads, when it comes to new webinars, when it comes to a new product. That is the bullseye method. The bullseye method is throwing many darts to find the bullseye, okay? Because I guarantee the more darts you throw, the more bullseyes you will get in less time, and that is the goal of business. My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland, and change your life. What's up, guys? Welcome back to another episode of Living the Red Life.

Today, we're going to talk about a new method I've been working on called the bullseye method and this method is going to explain describe and hopefully change your mindset on how you approach new offers promotions and products okay it's something I've been teaching for the last few weeks with my members at my mastermind I taught this and it's an internal process and belief system that we've had for about two years probably actually more like three or four years but really seriously for the last couple years in my company okay and what this method is going to describe or explain is what it takes to launch winning offers promotions

products and funnels okay so I'll say that one more time offers promotions products and funnels so it's going to describe those four quadrants Okay, and what it's going to explain is why most of the time your stuff will fail Why that is okay that it fails and how to work better and more effectively so you can find more winners Okay, and here's where it really will start to make sense and probably more of a wake-up call. 80% of the time the landing page or the ad that you launch will fail. 80% of the time. If you're not very good or experienced in marketing like me that percent will probably be 90%. So that means for every 10 ads you launch, every 10 landing pages you launch launch every 10 ebooks that you create

and offer up for free every 10 webinars that you run to cold traffic only one or two of them will work okay now I will caveat this and say that applies when you're launching it to ads to people who don't know you if you're launching it to your own email list or on your social media and it's your top followers you're gonna have a much higher success rate most things will kind of work and you'll get a couple of really big winners okay but that's kind of like it's not really applicable or relevant because it's kind of like asking your five best friends how your hair looks and makeup looks

you're gonna get skewed data but it's not scalable right to the rest of the world so you've always got to look at what's working or not working to everyone because you're never going to build a big, big business just selling to a few people that follow you, right? So this bullseye method is how to combat that and work through this. So we have to go into today's episode, okay, after the first few minutes, hopefully already, understanding most things will fail and that's okay.

Now, if we understand that to be true the next question becomes how would we change how we work operate and what we do knowing if we know this to be true because i know a lot of you i've worked with a lot of entrepreneurs thousands of people just like you and even me when I started right I'm not exempt from this we spend six months or a year working on a product we spend three months building out a new tech sales page and funnel and the problem with spending all that time on it right is if you're really experienced like me you know it's gonna fail there's a high chance 80% chance it's going to fail. So it's kind of like, why would you have go and spend three or six months building out this whole new ecosystem and sales page and funnel when you haven't really tested it? You think it's a good idea,

but you don't really know that. And there's a high likelihood that it's not going to go and make you millions of dollars and it's going to fail right and if you kind of process that it kind of becomes obvious and you go yeah rudy's kind of right why would i do that right and the only reason you are right now is you don't know any better and you don't really understand or have the mindset and the buy-in that most things will fail so my goal today is to first teach you most things will fail in your marketing and that's okay because how it works in marketing is kind of like angel investing right angel investing is when you invest into startup companies very very high chance of failing but if you go and ask any angel investor

they will say most will fail right they might invest in 50 companies 48 will fail but two of them they're hoping will become a 500 million dollar or billion dollar company and those two winners will Destroy all of the money they lost from the 48 failures So it'll be such a big win that the 48 failures will be small losses and one or two or three major wins That's how it's gonna work in your business if you launch a new funnel or a landing page or a webinar or an offer and It fails if you do it quickly within a week, right, and you build the lander and you test it and you send some emails and you do a prototype of the product or a pre-sale, it's not really cost you anything. It's cost you a few hundred dollars in time, maybe another thousand dollar in ad spend.

Not much, right? Fifteen hundred dollars. And you just go on to the next one and the next one and the next one until you find the winner now the problem is if you're spending three months on it and it's you pay an agency twenty thousand dollars and you order a thousand of the supplements or products and you build all your brand around it and now you're six months in and you're launching and you spend you know a hundred thousand dollars 20 grand on the the website and the agency spent 10 grand on video ads and you spent 70 grand on inventory Inventory right now you're like I'm screwed like I gotta make this work Even though the next thing or the thing after might be way better way better idea way better product way better

Marketplace it but you don't know that because you didn't get to it ever because you were so all in on this Right. You don't want to go all in on one thing when you don't know to it ever because you were so all in on this right you don't want to go all in on one thing when you don't know if it's going to work now when you do find the winner that's totally different right if i'm an angel investor in 48 50 companies 48 fail and two win and they become billion dollar companies i'm putting more money in there i'm going to be an advisor a mentor i'm going to connect them with different people because they're winners. They're going to the moon. Okay. The same with my funnels. When I find a couple of winners, I'm split testing it. I'm talking about it every day. I'm making new ads. I'm refining the system. I'm hiring team members around it. I'm all in on making this way, way, way better until, you know, while in the

background, I'm testing new things to find the next big winner and the next big winner, right? And this applies to every aspect of life, okay? Every aspect of life. When you start dating, do you date one person and then marry them? No. You date a few people and the one you like the most, you now develop more of a relationship. You go on more dates, you spend more time with, you might spend more money with, you might spend more energy, you might introduce to your friends, introduce to your parents, propose to, ask to move into your house. You don't do that on the first date with the first person, you test, right? Same with your employees. You interview a lot of people, or you should, before you make the hire, the critical

hire. Why are you not doing it in your funnels advertising marketing and your um like your business when it comes to selling products you just most people don't think that way it's kind of crazy so the bullseye method right now that i've built the baseline and hopefully you're all on the same page the bullseye method that i've developed right and i'm not selling a course on this or anything what i'm just trying to explain is is when you throw darts at a dartboard, okay, one more analogy, which is the actual bullseye method. When you throw darts at a dartboard, you have a way higher success of hitting a bullseye with 10 darts versus one dart.

Can we all agree? Okay, good. 10 darts will get you a much higher chance of success hitting a bullseye than one dart. So I want you to take this approach when it comes to ads, when it comes to new webinars, when it comes to a new product, when it comes to a new PDF download, when it comes to a new whatever high ticket offer, throw 10 darts and then pick the two best darts to double down on and become your winners. So if you're going to launch a new product, let's

say we're going to do an ab workout, right? Don't just launch one program called the Ultimate Ab Workout, because guess what? That headline might suck. You're going to launch, you're going to build an abs workout routine, and then you're going to build five or six or 10 different tests for that routine. You're going to do the Ultimate abs workout. You're going to do five minute abs. You're going to do beach body abs. You're going to do the 30 day ab challenge, right? And you'd make a few more up and you're going to build these different systems, right?

The six pack, the six pack cheat code. And, you know, all of these different ways, these different funnels or landing pages or offers to sell the abs workout. and you're going to test all of them before you just pick one right because remember if you just pick the first one the ultimate app workout or whatever i said that's like picking the first person you interview for the job that would be like picking the first person you date to marry and have kids that would be like investing in only one startup company hoping it'll become a billion dollars. The odds are not on your favor and it doesn't make any logical sense.

So test a few things and then take the top two or three. Like in an interview, you take all the best candidates, interview them, and you take the top two or three into a second interview or a final interview, right? Do the same with your funnels, the same with your offers and ads. Test 10 ads, take the best two or three, now move them to the next stage and retest them, spend more money on them, do more variations, take the top one or two landing pages, do new split tests, do new names and try it, right? That is the bullseye method. The bullseye method is throwing many darts to find the bullseye okay and you need to apply this in many aspects of your business you're hiring your viral social media content i just sat with a client in my legacy program which is our high

level program and we were talking to her and the members about going viral and she has a couple of viral videos over four million views 4 million views on one instagram reel and i asked her how many reels did you post to get to the the first viral video she said 480 she did 480 posts before one went viral it's a numbers game guys this game of business and honestly life is a game of numbers it's a game of testing it's a game of trial and error so if you know this to be true in many aspects of life and I've given you a ton of examples that I don't think you can argue with how do you get better at moving through that system faster how

did you get better interviewing more people how did you get better at launching more funnels how did you get better at testing new offers how did you get better doing beta tests for new product launches right because eventually you'll find the winners it's even the same in e-commerce physical products if you go and look at any supplement company any skincare company i guarantee one two or three products make up 50 60 70 of their revenue one company that sells supplements or skincare probably has 30 products and I guarantee three of them, i.e. 10%, make up a large portion, over 50% of their revenue in most e-commerce brands in the world, okay? The exception is someone like Amazon, right? Where

Amazon is a marketplace, not a single brand, okay. So go look at your business, go look at how you're launching funnels, how you're optimizing, how you're testing, how much time you're spending on each area and go, does this make sense? Knowing that it's probably going to fail. Because I guarantee if you know, it's probably going to fail. You're going to move through faster and test quicker. Okay. And when it comes to the four areas i talked about offer creation landing pages ads and products how can you build an effective system to test all of them quickly that should be the next question how can i if rudy's saying i've got a test maybe not 10 let's go with like four or five because you're maybe a bit more of a beginner you don't have a big team and you're slower. That's okay, right? We all start there. So, you know, the idea of building 10 funnels or products is so overwhelming.

I get it, right? You're starting out, okay? By the way, we've done 10 in one week. So it is possible we have a big team, but we've launched 10 different offers across three of my brands in one week, okay? But let's imagine we're going to go with four or five, right? So if we're gonna go with four or five, how do we do maybe one week on this, next week on this, next week on this, next week on this? So in four weeks, we've launched four. That is probably quicker than most people that would spend three months on one, right?

So try and go into it with a sake of speed, a sake of time, and a sake of what I call minimum viable product, okay? Now, this doesn't mean the funnel's bad. This doesn't mean the design's bad. It doesn't mean the ads are bad. And it definitely doesn't mean the product is bad or subpar. It just means how can I provide a minimum viable product that meet my brand standards,

okay? And this is every business, right? Facebook didn't have all the bells and whistles facebook has now facebook launched with a minimum viable product amazon launched with a minimum viable product elon musk launched tesla with a hundred cars and most of them had to be recalled minimum viable product okay so how do you launch a minimum viable product when you know if it starts getting success you're going to reinvest reinvest reinvest and make it better and better and better okay I have a mastermind group we've had for three plus years we're still innovating every

event how do we add something how do we make it better how do we get a bigger LED screen how do we add a new workshop that everyone can help how do we add a Sunday night party that can help how do we you know send more reminders and invites in advance so more people know about it ahead of time so they can plan that? Like, we're always innovating on the stuff that works and the stuff that's a big part of our business. But the stuff that we tested and it didn't do very well, we kind of closed the book on and we move on. So that's the bullseye method. This method is so important in almost every area of your business and probably areas of your life especially in business especially

in social media advertising marketing do not put all your eggs in one basket learn to test faster learn to implement faster and learn to send a lot of dots at that dartboard because I guarantee the more darts you throw the more bullseyes you will get in less time and that is the goal of business so there you go guys that is a wrap keep living the red life and i'll see you guys soon take care