Living The Red Life - Real Estate Industry Leader: What It Takes to Win in Any City

Episode Date: December 4, 2025

Justin Colby is a prominent real estate investor, coach, and host of the "Science of Flipping" podcast. Renowned for his vast experience in the industry, Justin shares his journey from his entrepreneu...rial childhood in the Bay Area to becoming a leading real estate investor with a mindset focused on resilience and adaptability. This episode unpacks Justin's philosophy on entrepreneurship, the importance of authenticity, and the cultural dynamics that shape his life and career in Miami.Delve deep into the conversation as Justin Colby emphasizes the significance of embracing mistakes and the learning curve inherent in entrepreneurship. Highlighting key tenets such as persistence and self-awareness, he unveils his approach to conquering challenges in the ever-evolving real estate market. The discussion transitions seamlessly into a reflection on the cultural contrasts between Miami and the Bay Area, and how these have influenced his personal and professional growth. Designed to inspire, this episode offers insightful glimpses into the reality of an entrepreneur’s life, skillfully encapsulating themes of authenticity, resilience, and ongoing personal development.Key Takeaways:Authenticity Sells: Justin stresses the importance of authenticity in building a personal brand and business, highlighting how real stories and genuine personalities resonate with audiences.Entrepreneurial Mindset: Persistence, adaptability, and a commitment to continual growth are crucial traits for success in any industry.Embrace Mistakes: Mistakes are seen not as failures but as learning opportunities that propel entrepreneurs forward, as emphasized by Justin's experiences.Cultural Dynamics in Business: Different regions bring unique cultural influences that can impact business attitudes and strategies. Justin compares his experiences from the Bay Area and Miami.Family-Centric Perspective: Balancing work and family life remains central for Justin, illustrating the broader narrative of personal fulfillment intersecting with professional achievement.Notable Quotes:"Big mistakes have happened in my career for sure. But it doesn't mean I'm done or I failed.""What they really appreciate is like, dude, you're a real guy.""You just got to keep going and give yourself some patience and grace, because you will win if you keep going.""If you just hustle your way, you can usually hustle your way almost to the top.""I'll always be in real estate. I love it. It's just everyone needs a place to live."Connect with Justin Colby:InstagramYoutubeConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

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Starting point is 00:00:00 Big mistakes have happened in my career. For sure. But it doesn't mean I'm done or I failed. It just means, okay, how do I, you know, move on from that? What did I learn from it? And so how are you thriving with your authenticity? I'm not trying to be perfect. I'm not perfect.
Starting point is 00:00:14 They're not always printing money in my house. Like, there's shit that goes wrong. And that is usually what the people really want to see. It's like, yeah, all looks good. And yeah, I have a lot of followers and a lot of people listening. But what they really appreciate is like, dude, you're a real guy. Yeah, real. You're real.
Starting point is 00:00:32 How does one start their journey? What advice do you give them, especially since they're coming to your talks? So the first thing I tell everyone, My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. Welcome back to another episode of the Living,
Starting point is 00:00:57 your legacy podcast, the Red Life Edition. For Insight Success, I am Ray Gutierrez. Joining me today is Justin Kobe. Justin, before you said anything, you already said something. I have an intro for you. My guest today is Justin Colby, real estate investor, coach, and host of the science of flipping. He's flipped nearly 3,000 homes. We built after the 2008 crash and now helps others create freedom through the real estate, through real estate. Justin, welcome to the show. There you go. There you go. Well, thanks for having me back. Thanks for having me back. Thanks, Bubba. I appreciate you indulging me in that intro. Welcome back. It's literally your sequel episode, but what's different is that we got to film a Legacy Maker's episode with you today. Yeah. How do you feel?
Starting point is 00:01:38 It was great. It was great. Well done. The videographer knows what he's doing. Furious knows what he's doing. So it was a great experience to be able to kind of tell my story in a way that is genuine authentic and just comes off the right way. Yeah, we'd like to say that Insight Success is essentially catered to the entrepreneur if you're looking for Netflix for entrepreneurs. We're hoping Insight Success is that destination, that platform for you. Thank you for sharing your story. I'm sure you've said it a thousand times because it's something you do on stage. Yeah, it is. And, you know, listen, if I can just make some more impact through what I've gone through, as I said, on the recording it, you know, none of it was easy. It's all hard and
Starting point is 00:02:16 you just got to keep going. And as long as you give yourself enough runway, then ultimately you can achieve some pretty good success, sometimes meteoric, sometimes okay, but for sure, you can achieve that success. Now, I know some of your story, because we were literally in a room together and I was asking all these questions about your life, but for folks that don't know who you are, where does your runway begin? Yeah, I think it started really when I was a child. So I've always had this entrepreneur spirit going out and hustling baseball cards back to the store owner where I'd open a box and selling back the cards all the way to picking up, you know, bottles and cans. So as a kid, I had that in me. And then when I graduated UCLA, I really didn't know what I wanted to do. And I just,
Starting point is 00:02:58 my friend talked about real estate. I thought that was really cool. And I really liked making money. And so I knew that that was a good trajectory to make a good amount of money. You know, making money is, it can be a very strong positive, but you're young and you're hustling. Did you feel at any point that you were being, you know, disingenuine? Because you're essentially hustling now. You're, you're being a little deceitful because you're hustling. Did that come into play early on in your childhood? Not particularly. I think it was just a function of if I didn't have something and wanted something,
Starting point is 00:03:28 I knew I had to go get it. Right on. And so the best way to do it instead of steal it. Sure. It was to go make some money so I could go buy it. Right on. And so I would walk around my neighborhood and offer $5 car washes and just stuff like that that like I could go create from nothing.
Starting point is 00:03:43 Just all I had to do is have the idea. And I would go do it. Well, why not just go to your parents? I wish. I wish my parents had this much money, right? I mean, you know, I never was without. I don't ever want people out to think like I was destitutes, right? But did we have extra money to play with?
Starting point is 00:03:59 Not really, right? And so I remember them getting, you know, arguments over tax time. And sure, there's just never enough money to have a kid want. Because kids want all the time. I have two. And they want at all times, right? Right. I know.
Starting point is 00:04:12 I had to go create. And that stayed with me to this very moment, even sitting here with you. It's always about creating for sure opportunity. what doors open and a lot of people get discouraged when doors close or mistakes happen. And big mistakes have happened in my career. For sure. But it doesn't mean I'm done or I failed. It just means, okay, how do I move on from that? What did I learn from it? And so if those out there that are looking to be an entrepreneur or aspiring or maybe just getting started, you just got to keep going and give yourself some patience and grace because you will win if you keep going. You just got to keep
Starting point is 00:04:46 cool. The entrepreneur journey is very different from an East Coast kid like myself from Miami. You grew up, where would you grow up? Born and raised in the Bay Area, San Francisco Bay Area. Hell yeah, right on. Yeah. So that was great. Spent my entire, you know, younger life there ended up going to UCLA. So the whole trajectory was West California. Your life was my TV shows. Yeah, that's right. Saved by the bell and the whole saying, yeah, I get it. Yeah, dude. I wish I actually had that life. Yeah, I know it wasn't exactly in my life. But, you know, it was, it was great. Great. And then it was time to move on. And what I've always enjoyed was new experiences.
Starting point is 00:05:21 Sure, sure. And so when I had the opportunity to move different cities, different states, Texas and Houston and Boston and Massachusetts, and, you know, so I've, you know, I'm here in Miami and I've lived in a lot of different places. And I just love the new experience. I'm never afraid to move. I'm never afraid to try because it's kind of like going to new restaurants. Like, it could be phenomenal. For sure, it may not be so good, right? But that's the, that's part of the joy. Can you talk about the cultural differences? Like when you immediately, say, the Bay, like I reminiscing, oh, God, I lived 10 years in my best life. So we're living in the Bay. I worked at PlayStation. My commute was amazing. You know, I missed the Loris Park. Like, all of these little microcliments.
Starting point is 00:06:01 You don't find that kind of majesty or, like, that magic in the East Coast out here in Miami. Talk about, like, you know, being an entrepreneur, but in a different coast. Like, there's definitely something in the water. But you still create an entrepreneur, but it's a different journey, isn't it? It's a totally different journey. It's funny. So we just talked about hustling. Yeah.
Starting point is 00:06:19 Like specifically to Miami. There's a lot of hustlers here. And as long as they're doing it legally, like I like that attitude. Sure, it's the attitude I have. Like, I'm willing to hustle and go and create. And that's a lot of times what it takes, right? Like, if you just hustle your way, you can usually hustle your way almost at the top. I don't use the reality, right?
Starting point is 00:06:41 And, you know, that the age will, like, fake it to your make it. is you're saying, sometimes it's not big to make it. It's just, you just got to keep making it, making it until it becomes the thing. Especially not with social media and it's just so easy. And so, you know, it's funny because there's definitely a different feeling from the east coast to the west coast, like whether it be northeast and the New York and Jersey and Philly all the way down to Miami in the southeast, there's this sense of like drive and push and hustle that honestly, I know I spent my younger years in California.
Starting point is 00:07:15 don't feel like that is there. I feel like everything's a little more copacetic kumbaya-ish. Yes. And you're just like, and by the way, people make literally billions of dollars out of the Bay Area. So I'm not saying I was in very, where is it? I just, as a whole, the culture
Starting point is 00:07:31 is so different. Oh, yeah. It is much more kumbaya, peaceful, surfing, you know, enjoy. Which, there's a lot of great in that, dude. Sometimes I say to my wife, I'm like, honey, like, why don't I just go be like a barista on a beach? And like, maybe we have a one-bedroom apart.
Starting point is 00:07:51 But like, enough is enough, right? There's days that I definitely consider it. Oh, for sure. Sometimes I kind of want to talk to you about this offline. Sometimes I just want to sell my house and just move to New York and live in a tiny closet and be like, I just want an intern at S&L. I don't care. And there is a certain extent.
Starting point is 00:08:07 Like, when's it not enough enough? Yeah. I just do this incredible, you know, documentary with you. And like, sometimes you still do. do go like yeah is enough yeah yeah and and i've been asked that recently and and i don't have an answer like some point i'm assuming sure right and and for me it's not necessarily buying stuff money right like it's more just like i have the internal drive for sure dude and it's funny because i i talk a lot about europe and they don't have the same work ethic but man do they seem a lot happier
Starting point is 00:08:40 down the day like if you're Italy or Spain I live in a sight to look for a year yeah I know what you're part of my mom happier but they don't have the same type of drive so would I go nuts over there maybe I enjoy visiting you know what I mean but for sure you look at that and be like it's always family and fun and coffee and some wine and a chill nothing presses them out meanwhile I'm bald right
Starting point is 00:09:01 you're like but I'm tired yeah I live a little easier and name it don't know if I'd be happy I lived in Switzerland for a year across Lake Lemont. Like, Leglemon was my view, and there was always a joke that no one likes the French because they were just lazy. And, like, there was like some sort of missile crisis or something, and they called up the French. And they're like, oh, we'll take care of it on Monday.
Starting point is 00:09:20 It's a holiday. I'm like, dude, really? And the Swiss had a jump in something. It's an Easter European joke that I'm clearly botching. Anyways, what got you to Miami? Like, I can tell you what made me to go to the Bay. It's a no-brainer. But, like, I grew up in Miami, but I was quite a lay bloomer.
Starting point is 00:09:36 I didn't party until I got to the West Coast. if you catch my meeting. And that's what really exploded to the reality of what is a reality. And then when I got to Miami, I was like, you're all 2008. Like, it is a sense of like, they're greater than Dow,
Starting point is 00:09:50 but everyone's coming to Miami, the Bezos, bristles booming. The Art District has become beyond Art Basel. There's very much a little bit of the Bay, a little bit of New York, a little bit of Austin,
Starting point is 00:10:02 a lot of the Caribbean islands. Hodge to year in Miami. What drove you here? What do you think is going on? So I came here because I met my wife. She is Cuban from Miami. It's like, to be sure at having kids. She wanted to be around family.
Starting point is 00:10:18 Awesome. And so I lived in Scottsdale, Arizona at the time. Cool. And so when I first met her, I said, someone's got to move. And I was happy to move in Miami. But she was like, no, I want to, I lived in Miami my whole life. I want to go experience something else. There's one everybody to need a Scottsdale.
Starting point is 00:10:32 We got married. We were going to stay in Scottsdale. Then we got pregnant. And she was just like, you know, I just think I want to be. be around my family. And I was like, you know, it's Miami. That's not a hard to sell for me. Yeah, right? I spill in Miami. You'll do fine here. Because I actually, like I said, I like new experiences. For sure. Like new things. And I really live my life a little bit more by the like nothing's permanent attitude mantra. Mm-hmm. Nothing's permanent. As bad as it gets, as good as it gets,
Starting point is 00:10:57 none of it is permanent. Ever, right? And so I was like, okay, let's go to Miami. For one reason or another, I really dislike it or something. It's not permanent. I'm not stuck there. So, and I love it here. Partly I live in the burps. So I live down in Pinecrest, which is nowhere near here and hustle, bustle, Miami. But, you know, so I love it.
Starting point is 00:11:18 I love the hustle nature. We just talked about that. I love that energy. I hate the traffic. Hey, terrible. Like this morning took me almost an hour and a half to get here, but it was not that long to get here. Yeah, yeah, yeah. But, you know, listen, the only reason I just,
Starting point is 00:11:33 I'd probably leave, frankly, is just raising children. I don't know if I'm in love with being in Miami as a big city. Yeah. There's always, you know, listen, drugs are everywhere in any city or small. But it's just a Miami is a hustling city. And everything you could ever want plus 10 is here. And I'm like, it wouldn't be terrible to have a little bit calmer city to live in. Yeah, yeah.
Starting point is 00:11:57 I'm, I kind of live in the burbs. Like, I know your home girl here lives out in the grove or the gables. That's kind of largerhood. That's what I've referred to like old Miami Before it became Miami of the 2000s Like it's still with Will Smith Miami out there Or like I would say Cuban Miami But it's interesting to see how Miami's progressed
Starting point is 00:12:14 And a lot of this energy is down here I'm not sure what your philosophies are Is it what guides you? Is it energy? Is it money? Is it opportunity? Is it prayer? Is it the frequencies of the day? Yeah, I think so I'm from California
Starting point is 00:12:26 So I was only the energetic side of me That can go like woo-woo on woo For sure, but that's absolutely necessary here in Miami. I didn't go out with that philosophy. Yeah. It does that here. Yeah. That much here.
Starting point is 00:12:38 So it's absolutely necessary. Yeah. Yeah. And so, you know, you kind of mentioned, like, whether it's Jeff Bezos or all this big money's coming here. I think there's a reason for it, A, weather. I mean, you literally can go on a boat almost every day. Arrange for 15 minutes. The rain goes away.
Starting point is 00:12:52 Sunny again. B, politics. I think people are just worn out with certain level of politics. And so they go to a place three. let the men play golf flew wrong that's right you know taxes playing to some of it income tax is playing another part of it sure sure affordability of some extent Miami is not affordable any stretch but Florida in general has affordability parts you know for me like what keeps me going here in Miami is is I know it's just cliche but I just I'm a dad at this point like
Starting point is 00:13:20 being able to keep my companies going and running at a high level but at the same time being able like all day yesterday we're in the keys all weekend right on you know I took my four-year-old daughter in a jet ski going 62 miles an hour don't judge me parents she loved it she was wearing two help you know we swim in the pool all day yesterday so like yeah i mean that's it like i've i love what i do and i run a high energetic life like i personally am high energy yep um and like i leave tomorrow i just got back yesterday i leave tomorrow i go to dallas for three days i come back i leave the phoenix for a day then dallas again like so i just go yeah yeah yeah and so for me Miami like I'm a home body to some extent cool I just sit in the pool and play with my kids
Starting point is 00:14:02 it's crazy how it's my I mean kind of reminds of what Casey nights that did when he was going through his peak his wife was very much New York woman and he wanted to move out to the west coast they ended up moving back to the New York um so what's next for you now like I know we've kind of just softly touched upon it but what's what's the forecast for you in the next five 10 years yeah you know listen I don't know if I have a total agenda as I was mentioning I don't put time expectations on what I want but there's probably some level of like financial benchmark I want to hit here in the next five years and and then to kind of create options that might be different than I currently have because right now 44 I would say I've worked just as hard now as ever if not harder
Starting point is 00:14:45 part of it is because the real estate economy is is changing in a fluid and you know there's challenges to it but the other part is I do push and I do want more right and so So I think there's a phase in five years where I'll probably have a little bit less work. Sure. At least how I know it today. Right on. I think I'll be more positioned in a way where I can create almost opportunities that would create a certain level of income, right? Where because of my resources, the people I know, those type of things, I can put two and two together and kind of just find a financial means between the two where I'm not actively running the business.
Starting point is 00:15:23 Sure. That makes sense. Yeah, absolutely. I see myself a little bit more in that. connector role in the next five years. I'll always be in real estate. I love it. It's just everyone needs a place to live.
Starting point is 00:15:33 And so it will always be here. No AI can take it. Oh, absolutely. And then we'll see. I mean, you know, listen, if I can create a financial life where I could be at every single one of my kids recitals, practices, sporting, like, that's where I want to play. I want to do this. And if that's where I'm at in five years, then who knows?
Starting point is 00:15:53 How does one start their journey? Like I feel like there's a whole dichotomy of men like you and I are in our 40s that are like going. I feel like I'm in my 20s. We definitely look like we're in our 20s. Oh, yeah. They're about to start their journey as entrepreneurs or 20 years late, but they're about to jump in. So it's never too late. What advice do you give them, especially since they're coming to your talks.
Starting point is 00:16:14 They're signing up for your coaching. They're showing up to the hotel suites. They're having the boozy drinks. They're networking. They're in your tribe. What do you tell to that, to that one, day one, hour one member? Don't quit and commit, right? So committing means the good and the bad.
Starting point is 00:16:29 Like, you are in it. So the first thing I tell everyone is you first decide what you want. Entrepreneurship is very difficult, very difficult. Sometimes I'm actually like, are we all just crazy? Yikes. Why take this on? Why not go be cocktails and Tom Cruise and make drinks for a living? So decide what you want.
Starting point is 00:16:48 And then who do you need to be to get the thing? Like, what you want is a million dollars a year? What type of person do you need? What kind of work ethic? what are you willing sacrifice, decide who you need to be to get the one thing. And then just go, commit to it. Because when it gets tough is when everyone's like, oh, the economy, the president, the, and they just start creating excuses. But it's really it got tough and now they don't want to stay committed anymore.
Starting point is 00:17:13 That's challenging, right? And I'm happily married, but I got married later in life. The reason I got married later in life is because I knew in my 20s and 30s, I was an idiot. Same. And I wasn't going to be able to keep a marriage. I just knew it wasn't because I needed to be, you know, a playboy environment per se. I just didn't have the selflessness in me and I was still too selfish. And so it's the same thing.
Starting point is 00:17:37 Now that I'm married, I'm fully committed. I'm all in. But it took me that late to get there, which is fine. So when you do this, like commit to it. Like, it's a marriage. Nothing's permanent. But that's why you got to decide what you want. Like I would never go into a field that I genuinely didn't want.
Starting point is 00:17:54 Right, like, because then I'm going to quit, so I'm like, I don't really even want this damn thing. Right on, right? For sure. So do that. How are things going? Like, a couple years ago, like, I'm sitting in Austin and COVID's hitting and Grand Cardone's on my phone. Yeah. It's all Grand Cardone.
Starting point is 00:18:08 He's sitting in his car. Check us out. And it's like, he's crushing. Yeah. Now, everyone's taking a page out of that book and things are a lot quieter now. How are you thriving in the post Cardone era as I just made up? Yeah. Like, how are you thriving?
Starting point is 00:18:22 He was, like, the first. to marketplace like one of the few yeah and those that were the first to marketplace tend to reap the reward but just like uber came lift right and lift is doing just fine right um but everyone calls it ubering even if you take lifts you don't say i'm lifting i'm if you just say i'm getting you're going to their brain so um so my point to all that is now there's so much noise yes everyone and their mother is an influencer right now you lay in AI in the ability for not even to be humans anymore and you can just make a video of a non-humans so though right i can build your avatar there you so i say that just the way to be successful is authenticity oh is this gonna say so i was
Starting point is 00:19:08 just with ryan surhant in new york and his whole point to me was the reason why i've gotten so much traction in a very short window is because i'm just genuinely me and people that appreciate that join my tribe and follow me and those that don't who cares yep and so the authenticity is what it is. And then again, you know, my growth in terms of socials. Yeah. Funny enough, podcasting has more growth for me than like Instagram. Partly
Starting point is 00:19:34 because everyone's on Instagram now, so the noise is so loud, it all gets washed away. But the other part is because I just do what is me, and that doesn't mean I'm going to become viral. Right? Our whole thing right now is like becoming viral.
Starting point is 00:19:50 Trending or just in that. I don't know. But why? Right. Now, Adli's incredible but she created a business out of it sure right not everyone's going to go create a business out of being viral right on so going viral does what for you yeah and that's what i just say is like listen just keep producing the content you know you can produce that is is authentic right um that's valuable and you're going to win over the long term right if you just want to be viral and have eight million people see your one video yeah then ask yourself what's going to do for me or any of it because it doesn't connect the dots and what's the point for sure yeah because when rudy
Starting point is 00:20:24 sitting here. We had this brief conversation about you couldn't track on YouTube. And I wanted to give you like a whole like Bay Area dissertation of like, this is why you're not tracking. It's a whole philosophy of how YouTube's algorithm works. Yeah. When it's not, when it's not reacting to your way, just you got to believe, you got to understand how it works and go, all right, it's not for me. I got to pivot. Your audience isn't fair. Like, not everyone can be Logan Paul. And everyone that follows Logan Paul cannot afford a house. So it's just like, why, why I go after this market? You're going to, you've obviously found your way. You've obviously found your tribe um gosh it's like there's so many avenues we can take this conversation when when it comes
Starting point is 00:21:00 to like now where you're heading like my question with the post era of cardone and it's much quieter now how is your authenticity a family man your struggles helped you rise because what i'm seeing is i'm throwing paint up against a wall and it's finally like fallen off but there's the spots that have dried off you rudy a couple of folks you know that after all that noise you're still here Yeah. How are you thriving with your authenticity? That. What you just said was the perfect segways.
Starting point is 00:21:29 We're still here. Mm-hmm. Okay. So it didn't get to the growth or large as a grant card hour. Sure. Okay. But we didn't go away. We didn't quit.
Starting point is 00:21:38 Because we knew this was the vertical and what we wanted to go do. And so that all just connects more of the dots. What I get comments on all the time is, and usually my personal side gets way more traction than my business. Absolutely. Of course. Again, because people want the authenticity. I said, like, oh, I'm a family man. I'm a father and I'm a husband.
Starting point is 00:21:56 That's me too. But they also, like, I'll tell my errors. I will share the errors. Like, 2024 was probably the hardest real estate year I've ever gone through ever in the last 20 years ever. Holy month. Not because of interest rates because there was two key principles I didn't adhere to. And they're key principles through and through on any vertical on any business ever. Trust but verify, inspect what you expect.
Starting point is 00:22:22 and I lost my way and I trusted but I didn't verify and I expected without inspecting and they're the key principles for everything and it made 2024 my hardest real estate year ever because I trusted too much ultimately was the answer but I say all that to say when I do videos like that and I take that one clip that I just gave you right now I will get more people comment post share because it's authentic oh I'm not trying to be perfect. I'm not perfect. They're not always printing money in my house. Like, there's shit that goes wrong. And that is usually what the people really want to see is like, yeah, all looks good. And yeah, I have a lot of followers and a lot of people listening. But what they really appreciate is like, dude, you're a real guy. Yeah, real. You're not invincible. You don't just walk around printing money. And I think, honestly, I think, and I don't poll people, but I think people are tired of it. I think people are absolutely fred up watching people talk about being rich and having all these amazing things and in doing all that Meanwhile, nothing happens wrong to them. Yeah, like there's never any and if you start to look at the people that are really getting traction Like in my world in real estate, there's a guy I just recently heard of But in the last like nine months, he's grown this massive audience because he was a felon Wow, and he then got into real estate when he got out of jail
Starting point is 00:23:48 And people love that. Look at the comeback story. This guy is a great art. This guy is does such terrible shit and sells drugs and does all these things goes to prison for a long time gets out genuinely gets out and recreates his life and now is a really successful real estate investor and now he has this huge audience but it's because people get to say okay you know he's the real story yeah right he's not trying to fake it yeah makes sense absolutely i think something that we what makes us thrive here inside success and to read his credit is you know enough enough with the big hollywood multi-million dollar disasters stories are being told told in clips are being told on your phone nowadays.
Starting point is 00:24:24 Like, I watched F1 with Brad Pitt. We mentioned it earlier, a photo shoot, and it was kind of a bummer. I'm like, that's it. Like, I see content creators do something far more captivating that in 60 seconds, as opposed to 60 minutes. Right. So it's the way the storytelling is being told is different. Thank God there hasn't been another social media platform launch in the next last two or three years.
Starting point is 00:24:45 It's enough. There's no more social media platforms. Like, where else are you going to go? And even when YouTube shorts. Yeah, yeah, yeah, right? Which is great because honestly People don't want to sit for an hour They just want to the one little thing
Starting point is 00:24:56 They wanted to hear, right? But again, how many more of those Can you possibly have? I don't know, I don't know Yeah, your world. Yeah, yeah. We produce the content. Like, I'm a content creator.
Starting point is 00:25:05 I just don't care enough about like What's the newest hottest? Maybe I should. I don't know. I missed a TikTok train. I didn't jump on TikTok until it was quote unquote too late. Yeah, yeah.
Starting point is 00:25:14 Right? And so my growth on TikTok was not impressive and whatever. I was a huge internet influencer in video games from 2005. to 2015 and I haven't posted since. There you go. I've been off the internet.
Starting point is 00:25:24 I've just retired. I don't care. I did this. I already did it. And like everyone's like now trying to do what I did 10 years ago. I'm like, eh, cool, whatever. I launched PlayStation Switch channel on Instagram.
Starting point is 00:25:33 Cool, whatever. Move it on. Like, we all have our journeys and here we are now. Like, what can you teach someone that's living in the bay and they walk up to you from, I mean, living in Miami and they walk up to you with that bay perspective? I'm a little biased because I know how it changed my life and how it really gave me a new perspective. on shit, everything. Yeah.
Starting point is 00:25:53 Even as to why I'm so attracted to the color edge. What can you tell to a Miami person that's walking up to and goes, you must know a lot because you're tall? What's the first thing that comes out of your brain and when you get that down? The rain hits me first. It's going to rain sideways. You know, my upbringing and my spirituality and all that kind of stuff plays into who I am, like even as a father and a husband.
Starting point is 00:26:18 So we were just talking about this. We were with another family down. the keys this weekend and like the dichotomy of my wife and me and I'm like the chill california guy and then i have the spicy Cuban wife and so it's just it is a true like god all these are raised and in like nothing to me is overly dramatic like right on things are happening it's rainy or what and you go all right well what's our solution to the thing like i don't know it's not that big of a deal right but not everyone feels that everyone creates big deals if you know like for example uh but sunday we were supposed to go out on the boat it rained all day long
Starting point is 00:26:54 well kind of a bummer when you have four kids in the house sure not ideal right um but okay so let's have as much fun as we can like figure it out and so that's how i take it into like more of a high energy high octane city like miami is i just always tell people like just go along with things like nothing's that dramatic we don't need to traumatize every other thing that happens it's just chill just like go the flow to your credit i'm still currently learning that because you know born and raised your kubeney karam but i'm still working through the emotional uh uh intelligence where it's like don't react just think like everyone hears it's reacting react reacting first of i'm like dude chill chill chill it's okay well and that's but that's the cultural way right yeah and so that's
Starting point is 00:27:38 why i never like get upset with my life but like it's not always a big thing not always right like even like we have a year and a half old so when he started walking around a year and when they fall, like, yes, my heart fucking jumps out of my chest because you're like, did he hit his head off on or did not hit his head? Well, good for you. You sit there and you, wait, wait. Good for it. Because if I'm making a big reaction, the baby's going to freak out. And the lady freaks out, right?
Starting point is 00:28:01 And so, like, that philosophy is how I kind of go around the whole thing. Good old wife is just like, is it really that bad? I don't know. Right on. Well, Justin Colby, how can people learn more about you? How can people find you? In case they haven't learned about you. I think Instagram is probably the best way to people to find me because it's actually me on there.
Starting point is 00:28:19 I don't use bots and things like I will communicate with you. So if you go to the Justin Colby, also YouTube, all of my stuff with Ruby and all of my podcasts and all the influencers that interview, go to YouTube. Just look my name up, YouTube.com for slash Justin Colby. And those two platforms. I'll engage with you on Instagram. That is by far the best way to actually communicate with me. Ask me questions.
Starting point is 00:28:40 I'm here for you. And YouTube has all my podcasts and everything you could possibly want on there. Rod on, Justin, I hope you appreciate our time and energy and that I didn't ask you lot of real estate questions. I appreciate it a lot. You've been great all day. Right on, brother. Thanks, man. Appreciate you. Appreciate you, man. That concludes another episode of the Living Your Legacy podcast, Red Life Edition for Insight Success. That's Justin, and I'm Ray.

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