Living The Red Life - Selling 400 Stores, 3 Exits & The Power of Branding w/ Jeff Fenster

Episode Date: August 14, 2023

Why would you go 'all-in' on your personal brand when you're already a millionaire? Well, doesn't 100Xing your opportunities by staying connected to your tribe sound better than a 10X sales funnel side hustle? Jeff Fenster is the founder of the health food chain Everbowl and he's in conversation with Rudy Mawer in what is hands down one of THE BEST Red Life episodes to date!  Learn from these two entrepreneurs at the very peak of their powers as they discuss how your personal brand allows you to teach, educate, and achieve a level of storytelling that ensures your community remains your biggest support network. Jeff's origin story illustrates what a shrewd salesman he naturally is, and he's here selling us on the power of vertical integration in your company as a fast and reliable way to expand. Seeing supply challenges that can be overcome by owning those parts of the business that you can then turn into your strength (and even outsource to competitors) is all expertly unpacked by Jeff and Rudy as they discuss the perfect balance between a digital and physical presence. Stop what you're doing now! Download this valuable episode and tune into some of the smartest business advice for aspiring entrepreneurs looking to grow their brands and their business. This episode of Living The Red Life perfectly articulates just what Rudy is offering us all, this side of Wonderland. "Brick and mortar companies think like brick and mortar. And digital think like digital. But what they fail to realize is that nobody's going to see me better and faster than if I have a digital presence. Because I can attract and attach myself to anybody, anywhere, right now." ~ Jeff Fenster In This Episode:How Jeff built his vertical integration empire Understanding the successful integration of digital and physical presenceHow do you measure the ROI of creating an in-house brand experience?The value of the vertical integration franchise modelWhy do most restaurants fail? Understanding the power of brandingGoing 'all-in' on your personal brandAppreciating your tribe as your extended support groupHow your sphere of influence keeps you growing and winning You never know who you're talking to – keep making those friends in the Red LifeConnect with Jeff Fenster:Website - https://jefffenster.com/Instagram - Jeff Fenster (@fensterjeff) • Instagram photos and videosRelationship Bank Account (Jeff’s book) - Amazon.com: Relationship Bank Account: How to Make Friends, Have Fun, and Attract Lifelong SuccessConnect with Rudy...

What's allowed us to scale is we built this thing like the big guys from day one, understanding that that's what success is, that 1%. If you really want to look at it, it's not the product, it's not the name, it's not the shiny pictures, it's what they do underneath. If you think of McDonald's and you think they're a hamburger place, you just don't understand their business. They're a real estate company. You look at Facebook and you think it's this, that, and the other thing, they're an advertising

company. That's what they are. And so when you look at Everbull, we are a go-to-market system. My name is Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. Hey guys, welcome back to another episode of Living the Red Life. Excited for today's episode with Jeff. Jeff has an amazing resume, very incredible. And the reason I wanted

Jeff to come on is there's a really cool hybrid crossover here between traditional brick and mortar, moving into the online space, using the online space and his awareness of digital ads, social media, online branding to grow a really cool big franchise. Another friend of mine that's associated with it, Dan, who's been on the podcast on Fleischman. I know a ton more we're going to dive into today. So let's dive straight in. Jeff, welcome. Excited to have you here. Thanks for having me, Rudy. Big fan of you and your show, and it's always a pleasure to come on. So thank you for having me. Yeah.

Yeah. And I know we've got to know each other the last few months. And obviously, we're running the same circles. And I think we share a similar vision of like, you've probably been in business longer than me, but we saw how it's changing, right? And we're going to talk about the changing in business. And obviously, you've exited companies, you've grown companies, really big companies, and you're not just this kind of, you know, learned ClickFunnels two years ago kind of guy, which a lot of the world is these

days, sadly, but you have the business background. So let's dive in, give two minutes of, you know, your kind of story and what you've done for the audience if they don't know who you are. Sure. I'll give you the very quick back of the baseball card. But I went to law school to be a sports agent, had a job lined up with East Dimeburg Sports Agency. David Meltzer is a lifelong friend. So we were going to be working together. Had a kid in law school, so ultimately decided I didn't want to pursue that career. Graduated with six figures in law school loans and no idea what I was going to do when I grew up. Started a sales job, was very successful at it. Worked for ADP, number one sales rep in the country. And basically they made me wait for a bonus that I had earned in my contract. I had

to wait to the end of a fiscal year and it was about six months early. And they said I was an outlier that I was able to do it so quick. And my ego at 24 told me this isn't the right place for me. So I quit my job, sold my house, moved my fiance and daughter into my parents' house and started my first company at 24. It was a payroll and HR company in 2007. Scaled it, sold it in 2010, started a recruiting agency simultaneously and learned about the power of vertical integration and sold that in 2011. 2012, a whole bunch of failures are the year I learned, let's say. My partner with Neil Patel and we started a digital, I started a digital marketing agency

that I sold my clients in 2015. And then I was semi-retired and driving my family crazy. And my wife said, go do something. You're driving us crazy. So I started Everbull, which was a current venture and it was a passion project. Andved studios where we produce all the content and the shows and um all the digital side of it unevolved concepts where i partner and we help ideate and scale and then ever bowl which is um the brick and mortar acai and superfood chain yeah great and i love well brett we'll come back back to the integration side because I think a lot

of people don't understand that in our world. I mean, I think the way they understand it is adding upsells to a landing page and a funnel, right? But eventually when you get into bigger business, and I've learned this fortunately from billionaires and studying billion dollar brands and hanging around with lots of people that have grown hundred million dollar plus companies, you see that and you start to think bigger, right? You go, well, I got this long company doing 10, 20 mil. Well, maybe I can add these two free things in

and that's easier to get to 100 mil than it is just this one thing. And there's so many synergies. And I know we'll come to it later, but just to tease people, you're doing a bit of the McDonald's model, right? In some capacity with edible, right? You've got the main stores, but then you're getting into all the manufacturing warehouse and real estate and all that sort of side. So I love that. And I mean, that's super valuable for people listening to think outside of their marketing world. Most people stay in the marketing world. They never leave. They get stuck there and then they never get past 10 million because you have to learn more bigger business principles to do that. So super important.

Let's come back to that. Talk about the growth of this though, because I know it's like growing like crazy. You're doing stuff with celebrities, helping them build out their franchises too. And how are you using social media and everything to integrate with brick and mortar? Well, so brick and mortar for a lot of business and for a lot of your audience that live in the digital world, there's a big differentiator between brick and mortar and digital. And brick and mortar companies think like brick and mortar and digital think like digital. But what they fail to realize is that nobody's going to see me better and faster than if I have a digital presence because I can attract and attach myself to anybody, anywhere right now.

But I have a physical product. And so the way we blend those two things is through personal branding, through stories, through content, through collabs, through influencer marketing. And that brings the digital eyes to what we're doing in the physical world and get them into the store. And then what we're doing in the physical store, we're pushing them to our digital space. And so it's a circular loop. It's so important for expansive growth. And this is where I think a lot of brick and mortars fail. And I think a lot of digital only brands don't truly understand the power of having a physical presence where people can go and touch feel taste smell and interact

that human side well we did that with my office right like it's very rare that a full act like i didn't need an office and there's really only like me gran couple of others you know bradley and maybe a couple of people that have billy gene that have offices in this industry but i kind of did it for many reasons. But part of it is, yeah, we host Arabens, their clients fly in, we have a studio there, Hulk Hogan comes in every week, right? So there's so much power in that. And you're spending maybe 400 grand a month in ads. It's like, well, for 20 grand a month, I can have an office. It's like, and the amount of content and ability and revenue I can generate

from that is a no-brainer. And I mean, far few, not enough of us are thinking about that, right? Even a t-shirt company that's doing 5 million online, they could have a signature small store and it might break even or not even make much money. But the amount of they could do with the ads, the studio studio customers coming in, you know, doing first impressions of the t-shirt, t-shirt contests or whatever it is, right? If you're creative, there's so much you can do with it. And obviously it's the flip for the old school, you know, local brick and mortar businesses that just can't get their head around the online side. And it's the experience. I mean, the thing is I'm Everbull. It's a super

food chain. Okay. People hear restaurants. They think I'm just some restaurant guy and I have a little podunk office. You come to my headquarters, you're going to go through an experience unlike anything you've ever been through from our studio to our virtual reality tours, to our actual restaurant we have inside our office, to where we manufacture and produce, to the tasting, to the R&D. It's a, you know, we have almost 30,000 square feet of office space and we create an experience. So when someone comes, they might've heard about me or they heard about our brand before, but when a potential franchisee, a potential investor, a potential celebrity who wants me to build for them or collab for them, anyone comes into our ecosystem in that physical experience,

we are now have a new level of respect. They now look at our company as a much larger enterprise with a new level of validation. Same for us, 100%. Exactly. And I was speaking to Grant Cardone about this, like how do you measure ROI?

Because I mean, the marketers, right? Look at money in, money out. And that's great for direct funnels ads landers and even some of my staff and c-suite and people challenge me on how much i spend on the office how much i renovate it the rent do we need this and you know those people don't understand like the big conceptual part of roi that is visionaries do right gran with all of his you know he'll throw big events lose a bunch of money sometimes i I'm not saying he does, but he could because he sees where that can cascade from. He can bring in celebrity speakers, pay millions of dollars because he sees what that does for the brand. You just explained

that same feces. So I mean, one takeaway already for the people listening is like measuring ROI. I've expanded and changed my mindset on how I now measure ROI because it can come in many ways, shapes and forms. And it's not just like an ad. What about, I would love to hear about how did you get so many franchises in? How did you grow it so fast? Because I see a franchise is a lucrative model. It's an exciting model. It's a great model to expand quickly. But most of them fail in reality, just like funnels. And everyone sees the top 1% and says, oh, I should do that. But I've seen many fails.

So what makes you guys different? Well, a few things. Number one, I was never going to franchise. So I had 28 of my own, was never going to franchise. It was COVID. And I still have all corporate. But vertical integration is what makes us different. And it's why the 1% succeed. So if you're going to buy a franchise of anything, whether it's McDonald's or Supercuts or an Everbull, what are you buying? You're buying

into a system. You're buying into an existing brand that you can be a part of and bring to a market and you expect a totality of services around you? Well, most companies are just a name on the door. So if it was Jeff's Bowls and I was just ordering acai and going to give you my little SOPs, what are you really buying there? You're not really buying anything. When you buy into an Everbull, you're buying into an entire go-to-market strategy and system for building, scaling, and profiting from this enterprise, as well as the partnerships and collaborations that come with it. Because we have celebrities involved like Drew Brees, when you buy into our franchise, Drew Brees is going to help endorse your story. He's going to help endorse you and your product. We build our construction company. We're going to build it for

you for half the price and take over the entire build-out process and open it in three days. And so we're able to provide this ancillary amount of services, much like, as you mentioned earlier, McDonald's. Why do you buy a McDonald's? Well, they're the second or the largest or second largest real estate company in the world, but them and the church, I just don't remember who's number one. They're the largest toy distributor in the world for the Happy Meal. They have the largest chicken farms from the Chicken McNuggets. I haven't even mentioned hamburgers, right? So you're buying into an entire system. So when you buy a franchise like Everbull, what's allowed us to scale is we built this thing like the big guys from day one,

understanding that that's what success is. That 1%, if you really want to look at it, it's not the product. It's not the name. It's not the shiny pictures. It's what they do underneath. If you think of McDonald's and you think they're a hamburger place, you just don't understand their business. They're a real estate company. You look at Facebook and you think it's this, that, and the other thing, they're an advertising company. That's what they are. And so when you look at Everbull, we are a go-to-market system. We are a system to open retail boxes. And the fact that we sell acai bowls is amazing and it's great and it's what customers like, but you'll buy into our franchise because you're buying into our system and recognize we have something that's very unique compared to all of the other players in my direct niche in my space.

Yeah. And there's two things I would love to pick up on that we talked about. The first one's branding. Let's spend a few minutes on that. And then the second one I would love to talk about is that vertical integration and that expansive model. Because like I said, way too many people miss that in our world. They just don't understand that bigger box business concept. But as you said, it's like, that's actually where you make most of your wealth and money and how you grow your business, not the thing on the front door, which is, and most people only ever do the thing on the front door. And then they wonder, and I've seen this last seven years i've helped so many companies grow i've

become friends with everyone and it's shocking how many people just don't get past 10 million and i truly believe it's because they can't see outside of the one thing right and obviously some of its personal goals some most people can't build teams and systems which is another part you talked about but i also want to talk about branding. Two sides. Would you say a big part of buying a franchise is the branding? So you're building at the holding company level that branding, and then other people are able to basically piggyback off that branding, right? They're paying money. It's like buying a 10X license, right? Grant sells licenses for his course. You're piggybacking off years and millions or tens of millions of dollars of work to grow that brand. It's why you buy a Subway versus starting your own sub shop, because people see that and they want to was everything. The menu was completely way down the line.

I can always change the menu. I can always hire a chef. Why do 9 out of 10 restaurants fail? Because they're started by chefs. They're not started by people who understand business. If you don't have good branding, if you don't have good marketing, if people don't know what you stand for and get behind it and think it looks amazing and they understand your USP, your unique selling

proposition, if they don't understand your culture and your why, and you haven't put a lot of effort into branding all of those elements, when you come into our store, you're going to see that everything is done intentionally. Everything. And we have black on black logo on the Everbull on the hat because we don't want it to be stope. In that instance, we're trying to make it subtle. We want you to come in. We have an insider's menu, very much like In-N-Out, where if you know something, you know something. You're part of the in-group.

Word-of-mouth advertising is so important for us. The way we try to articulate our friends and family giveaway day, where we allow our customers to be the mayor of the town and introduce and bring whoever they want for free food, makes them feel part of the brand. Brand is so much more than just the aesthetic picture? It's telling the story. It's understanding what you stand for, why, how, et cetera. And it allows people to then tell that story for you. And there's a famous saying, good to the power of one, bad to the power of 10. If you do something good for someone, they tell one person, you do something bad, they tell 10. So how do you get

more from the good to the power of one to hit more of those people? Because when someone tells you, a friend tells you to go somewhere, you go at a much higher percentage than if I pay for just a generic ad. And so your brand allows that to happen. And so at Everbull, at WeBuild, for us, it's all about brand. 100% of the time, brand, brand, brand, brand, brand. It's just how you say it. And the big dichotomy is a lot of the 10 million and under companies that you're referencing they don't quite understand how the biggest players do this right they haven't yet figured that out and when they cross that chasm you 10x no pun intended for for the 10x yeah and i i think the thing too is like that i think that's like i used to hate branding

honestly if it was a bunch of bs because i saw branding as like your logo and business cards which i'm like yeah it doesn't really matter right but then like now when i use the word branding it's a it's kind of what we said here like i see it as like more the tribe and what people know you for and associate with you and all of all of those million things under that keyword name. And now I've become like a branding expert and I teach a bunch of branding, but I don't teach anything about, oh, I've never taught about a logo design in my life, right? Which is how most people see branding when they start. And I think I've become so known for branding because of how I built the red stuff, right? But it's more of an association thing. And McDonald's has done that well. And I did a podcast episode last week, actually,

that links to this, which talks all about Louis Vuitton and Gucci and Ferrari and Lamborghini and expensive water. And why are people paying 10x the normal cost is because the association and how people associate when people do business with that brand, right? Just like how some of your customers associate with you when they bring a friend that's visiting from out of town, or they set up a lunch date there versus meeting their friend at McDonald's or Starbucks or Subway or another chain, right? They want to associate with more of a luxury, healthy, I'm living this great, healthy lifestyle versus taking their friends to McDonald's. Right. So there's always that like a psychology that comes into it.

I would love to switch because we talked around branding for businesses and obviously brick and mortar. But I know you are on a bit of a mission, too, like I am. I think we have had a lot of similarities and alignment in the future of branding is also the person. And obviously, we're, you know, we have a lot of mutual friends that are also very big on those sort of things. But I would love to ask you, why are you focused on that? Because some business gurus would say, well, you should only just focus on your business, your business is growing, right? And old school people that don't understand how I think the future is panning out don't understand the personal side. So what's your two cents on that? Why is that important, et cetera? So 2023 is the year I decided to go all in on the personal brand. You talked to me last year and before.

I was like, I'll be the anonymous guy. Just build the company. Everbull, WeBuild. I would name my companies. I just didn't care. You know, I'd speak on stages and it would be like, I cared little about me and it was just me basically doing ads. And it just doesn't resonate the same. In today's world, people want to understand

the who behind the company, right? We want Elon Musk, whether you love him or hate him, that story is captivating, right? The Jeff Bezos stories, We want to understand who that guy is or that female, you know, what did she do? Why? Who is she? What does she stand for? And so personal brand allows me the opportunity now to teach and educate and speak my truth. Whoa, whoa, whoa. Wait a second. Before we go into the rest of this episode, I'm going to interrupt abruptly and just ask you one big favor. I hope you're getting a ton of value, a ton of knowledge. I hope you're getting some breakthroughs from myself and the guests. And I want one thing in return. What I would love is for you to subscribe and leave a review. The reviews and the subscription grows the podcast. It allows me to bring you even better

guests. It allows me to invest even more time and money into this podcast to bring you the latest and greatest, the best entrepreneurs from around the world that are crushing life, crushing their business, and giving you all the tools, the mindset hacks, the knowledge, and the environment you need to be successful. So do me a favor, if you've got any amount of value from today's episode so far, or any previous episode, or any of the content I've done, it would mean the world to me if you hit a five-star review, give us your feedback on the show, the episodes, and subscribe and download. Plus, if you do that and send me a screenshot on Instagram at RudyMoreLife, I will send you a bunch of my free training, marketing courses, sales courses worth $499. Yes, $500 worth of

courses for a simple 30-second review. It would mean the world to me. Send me that screenshot. I would love for you to leave that review and I would appreciate it very, very much so we can keep growing this show and make it awesome. So let's get back into the episode. I appreciate you guys and let's dive back in. I seed my companies. And so when I speak on stages and I teach vertical integration all around the country, guess what? I talk about Evergold and WeBuild. And without selling, when I get off the stage, I have 20 to 50 franchise requests that come in just through me speaking vertical integration and using that platform to talk about a lesson and a principle. But I use my company as the example. And that level of storytelling has created me the ability to have 500 franchise requests all the time and grow so quickly. So it's actually a great sales tactic.

Number two, it's longevity. Everbull is a company that I'm running right now, but I'm a serial entrepreneur. I've sold three companies. I've had 15 different organizations that I've started. Some have succeeded, some have failed, but what about me in 10 years? What am I going to be doing then? My personal brand will allow me to have the sphere of influence I want to create my next company or drive impact to my next company or any company I'm involved with. So when you think about it as an entrepreneur, if you don't have a personal brand, if you're not focusing on building your credibility in your marketplace, defining your tribe and getting them around you, your community, well, that community is your support group for everything you do, whether you're selling a product or service, raising capital. I mean, I mentioned on stage,

like, oh, we're raising money for this. The money's raised. I don't even have to go and do dog and pony shows. And the final one is it allows you to build incredible, incredible friends and build that network, right? Because as my sphere of influence grows and people like yourself, that we become friends and we're now on each other's shows and we're hanging out at events, it attracts my sphere of influence goes to you, your sphere of influence goes to me, and we both build our brands bigger. And so it really is that snowball that's so important. And I just think it's like the people at the top keep winning right which not everyone likes but it's like hey we put in the work and we just keep compounding

each other's success and and i always say to people now i'm like you can choose to ignore branding that's your decision right you can choose to ignore it but you're gonna suffer there's just no way around it because even if you have a brand not related to a personal brand like yours, it's all the outside things you don't realize, right? It's like, yeah, the speaking and getting new franchises. It's the relationships. It's the connection to one guy that knows a celebrity that loves the idea of he saw Shaq buying a bunch of franchises and getting rich from that. He goes, I want to buy a bunch of franchises. Now he's bought a hundred franchises from you. And now he's the face, another face of the brand for your franchises and getting rich from that. He goes, I want to buy a bunch of franchises. Now he's bought a hundred franchises from you. And now he's the face, another face of the brand for your franchises, which help you sell 500 more franchises. That came from one person that you met

from a strong personal brand. And I call it the butterfly effect, right? You just can't measure that. That's like that indirect ROI. It's impossible to measure, but it could change your life. It literally could change the outcome of your business and life. And you can't get that if you're a nobody. If no one knows about you, you just, it's an exposure thing. You just don't get as much, you know, business cards in the old school world across your desk. So yeah, super important. And I love, I just love that because, you know, we see the same, but I love it because you've got a different brick and, you know, a personal brand is more obvious if you're selling online forces, right? And you need a big following.

But I love how you're, you know, relaying it. And hopefully the audience love it because it's a non-typical, like it's not an info product marks in business. It's a real company, right? Construction and franchise and food, but you're still getting crazy benefits from the personal brand side. Insane benefits. And I can tell you, I mean, we build our construction company. I mean, now we're building Shaquille O'Neal's Big Chickens and Drew Brees' Edge Zones and

Capriotti's and all these brands are coming to us. And is that from the connections, from having a stronger personal brand? Yeah. So if you had to quantify that, if you could say, hey, I know personal brand yeah so if you had to quantify that if you could say hey i know personal brand but i'm really rich you'd say you know do a million dollar deal just to get that right you'd write a million dollar checks it's like you can't measure that and and all those money sometimes can't buy it right shack doesn't care about a million dollars but if someone refers him to someone to someone to you voila that's right and i's right. And I can be honest. Like, I mean, listen, I was a millionaire before I ever did personal brand, but now I'm making 10 X again,

unintended, uh, because I'm building my personal brand and what I'm investing into it. And so if you're sitting there listening to this and you haven't yet made that connection, um, you know, I'm, what are we in August of 23? I'm eight months into really all in on my personal brand, my website, my book came out. Finally, you finally. I published my podcast, my podcast comes out. And I'm doing all these things that I was too scared or timid or chicken or didn't think was important before. And I can honestly tell you, I'm making more money today than when I sold. I've sold three companies. I've made a fortune doing other stuff. And I can honestly tell you, I'm making more money today than when I sold. I've sold three companies.

I've made a fortune doing other stuff. And I can just see the exponential growth rate in my own personal growth. And it's going to compound, right? Because the bigger your brand gets, the bigger the connections get, which do even bigger deals. So it's like real estate. I say it's like buying land on the ocean. And then over the next 40 years, that beach becomes Clearwater Beach or South Beach, Miami, right? Or Venice Beach. It just starts compounding too. So it's- And deal flow. I mean, and the last one that I don't think enough people understand is, I used to hunt deals. Now deals come to me.

I get- I'd like to say no more than yes, right? That's the thing. Correct. Like, hey, Jeff, I see all this stuff you're doing. Can you be part of this new venture? Will you be part of this new venture? Can I give you shares just to be an advisor to this new venture? Where I'm doing the same stuff. The difference is now I'm, to your point, I'm speaking it out to the world. I'm allowing everyone in. There's only one risk, right? Which is you have to be willing to be out there. And which means people are going to see sometimes not your best stuff or you're going to be embarrassed or whatever. But at the end of the day, as long as you're authentically you and you're not a bad human, it's all fine.

Yeah. All right. Well, last couple of minutes. And that's awesome. And I speak that. So hopefully, you know, some people are still being stubborn about it, I'm sure. So there's another great business person like yourself hitting the hammering on them. So last thing to tease it. So I know you're going to come to my event soon and I'm excited for that. And we'll talk about that vertical integration, right? So just for two minutes, tease it up, you know, give an example like McDonald's so people understand it and what you're going to be speaking about and why it's so important to grow a bigger company. So outside of relationship capital, who you know, the number one or in this case, the number two most important success hack I've ever come across is the power of vertical integration is when you take your repeatable problems in your business, your repeatable vendors that you have to use time and time again because it is so paramount to your business. So think about, for example, Tesla.

They make electric cars. What is the two biggest challenges for them? Batteries and charging. So Elon Musk built his own battery factories to make his own batteries for his Teslas. And he has the largest charging network in the country with Tesla charging stations around the country. He did that because those are the two hurdles or two biggest problems to him getting mass adoption of the Tesla. So he vertically integrated those two components. So vertical integration is taking those challenges or problems and either starting your own company or acquiring a company that

solves it. So now you own that part of your business, even if it's just a sub company to your main thing, but it's controlled by you. So my example really quickly with Everbull is I have to build restaurants around the country. Well, during COVID, it was difficult. It was expensive before COVID. So I started my own construction company to build Everbulls. And we started in 2016 just building Everbulls. Well, fast forward, I can build Everbulls for a third of the price of my competitors in one week. So that enables me now to take what was one of my biggest pain points. And now it is one of my leading strategic advantages when I'm in the marketplace. And so the power, if you understand how to use vertical integration, you don't want to 10x your business, you 100x your business. It's taken my company from low eight figures to nine figures just because of how we

vertically integrated all the different components. And so when you understand that power, and that's what I teach on stages, and I'm excited to, I don't want to give away the whole thing. But when I come to your event, you will walk away with a profound understanding of how to use vertical integration in your business, why you need to, and you will immediately start implementing these tactics. I assure you, all the biggest companies from Google, Facebook, Tesla, McDonald's, Amazon, if you reverse engineer their businesses, they are vertically integrating every single day all the time because that is how the biggest and the best do it. And if you're not doing that, this is what's keeping you from getting there. So I really recommend you dive deep in.

Yeah, I love that. And I'll just say one thing to add is most of the time you already have the customers. That's why it's so beautiful is you already have the customers and you're either sending them to someone else and at most maybe getting a bit of an affiliate commission or you're actually spending all the money yourself, right?

In many cases of your examples, I'm paying way more without the control over it when you could just be paying yourself, getting a discount and building another sellable asset. And that last bit before we end, because I think that's just so important. If you look at what Elon Musk's doing with that charging station,

Chevrolet just started, signed a deal with him to now be able to use it and pay Elon. My construction company that only built Everables, I now build Shaquille O'Neal's big chickens. I'm making more money building others than I am at Everbull now. So that's turned into one of my biggest profit centers, which started out as a problem solving entity just to reduce my cost and save me money is now making me more money. So yeah, the same for us for sure. Yeah. We've built in-house teams to replace something and now, and then now we sell it as a service and it's like,

not that that team pays for itself. So they're free and you're making a profit off of them. That's right. Yeah. Cool. Well, excited to dive into that for an hour at that event coming up in, in Miami. If you're listening to this way in the future, then I'm sure the recordings floating around too. So just hit us up in Miami. If you're listening to this way in the future, then I'm sure the recording's floating around too. So just hit us up for that. Where does everyone find you? This is some really high level stuff. It's clear business systems and high level business outside of the internet marketing world, which I think more people need because there's so much fluff

and BS in this internet marketing world. So where can they start getting this content? I know the podcast is just live and I told everyone to go and follow that for this reason, but hit them with the links. Yep. So you go to my website, jefffenster.com. It actually just went live last week when this thing aired. You can hit me up on at Fenster Jeff on all the social channels, my YouTube channel, my book, which is on relationship capital on Amazon called Relationship Bank Account. Hit me up, jeff at everbull.com or connect at jefffenster.com

and definitely come to Rudy's event because I'd love to meet you. And I look forward to speaking to you guys about vertical integration and building those relationships. Yeah, the relationship side too, just to end, so important. Let's maybe bring a copy of the book

for everyone at the event because i would love that's another massive topic that got me to where i am today right and nobody that moved to america with no literally no one um and obviously seven years later pretty well known now so um that's you know super resonates with me too so let's bring that book and give that out maybe to the event members as well, because I would love for them to dive deeper into that. So dude, love today's so much,

you know, so much, so little time, but I'm excited for more of this for me to be on the show, for you to come to my event and share more with my audience and so much value. And obviously I'm super excited to keep working with you

and connecting more and sharing ideas. So thanks so much. And any final tips for anyone trying to build their dream life, live the red light, live in Wonderland, what would you say? Make friends with every single person you meet because you never realize who you're talking to. Everybody is someone's brother, sister, aunt, cousin, friend, or uncle. And if you want to get to some of the biggest names and how you can elevate to the top of any industry really quickly, it's not what you know,

it's who you know. So make sure you build that sphere and build that relationships. And you do that by starting and coming to events and following the people that are there, like Rudy, and investing in your future. And so be kind to your future self, make those investments and build that network and your net worth will follow. Right. Love it. Guys, go check out Jeff's podcast. Everything will be in the show notes. Come see him in Miami. Jeff, appreciate it, man. I'll see you very soon. Everyone else, take care. Keep living the red life and I'll see you guys on an episode very soon. Thanks, guys. my name's rudy moore host of living the red life podcast and i'm here to change the way you see your life in your earpiece every single week if you're ready to start living the red life ditch the blue pill take the red pill join me in wonderland and change your life