Living The Red Life - Super Agent of Hope - From Addiction To A-List Hollywood with Darren Prince

Episode Date: May 8, 2023

What is the life of a celebrity agent like? Somebody who has rubbed shoulders and worked with Chevy Chase, Muhammad Ali, Carmen Electra, Magic Johnson... the list is endless. Darren Prince is that somebody, CEO and President of Prince Marketing Group, a celebrity agent who's been crushing for a good few decades now. He’s also the author of ‘Aiming High: How a Prominent Sports and Celebrity Agent Hit Bottom at the Top’.Life hasn't always been rosy for Darren, and in this heart-to-heart with the Man in Red Rudy Mawer, Darren is sharing on his struggles with addiction and how hollow his success felt at times when he was addicted to opioids. From white light moments and facing one's demons, to what it takes to be successful in all aspects of your life, Darren and Rudy will have you hanging on their every word as they share the secrets of their entrepreneurial success, as well as Darren's message of hope and recovery. (on addiction) "Ask for help. No one's going to judge you." ~ Darren Prince The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE!  - https://m.me/rudymawerlife In This Episode:Darren Prince shares on working with some of the world’s best superstarsHaving a 'white light' moment - turning your back on addictionThe value of balance and surrounding yourself with likeminded people Why it's not always all about the business - having conversations that will ultimately lead to businessHow to appreciate creativity and treat talent rightWhat are the common denominators amongst the most influential people on the planet?How do you achieve success in all aspects of your life? Connect with Darren Prince: Website - https://officialdarrenprince.com/Instagram - Darren Prince (@agent_dp) • Instagram photos and videosPrince Marketing Group - Prince Marketing GroupDarren’s Book - Amazon.com: Aiming High: How a Prominent Sports and Celebrity Agent Hit Bottom at the Top (Audible Audio Edition): Darren Prince, Kristen McGuinessConnect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/

It makes me feel like young and alive again. And I surround myself with people like you and Bear and Dan. I can kind of get educated on the social component that I'm missing out on because I'm a little bit of a dinosaur. But you've got the psychology, the connections, the network, and the mindset, the content side. So it's just taking it on that platform. That's what it is, right?

And consistency, like you said. My name's Rudy Moore, host of Living the Red Life podcast. And I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. Hey guys, welcome back here for another show.

Super pumped for this one here with Darren. Got his book here, Aiming High. And there's an amazing story behind this that we're going to share today thanks for coming buddy it's great to great to have you thanks for having me yeah so so give the i don't want to do it in justice so tell a bit of the story right you're you're you know what you're up to all the celebs you're working with and then let's lead into you know the the meaning and the purpose behind this and and your passion which is super impactful. So again, thanks for having me.

I've been a entrepreneur since I was 14. I had a baseball card company. I eventually sold it. I had a sports memorabilia company. And celebrity memorabilia is a lot of signs for a lot of big stars. And I eventually wanted to evolve. And in 24, I spoke to Magic Johnson

about starting my agency, Goods Marketing Group. And he liked my vision. We were very big on personal relationships and I still am loved my family he trusted me and he became my first client for Prince Marketing Group and since then you know we've got clients from Hulk Hogan, Ric Flair, Charlie Sheen, Dominique Wilkins, uh Denise Richards, Carmen Electra, Lonnie West, yeah, Billis, who's analyst, Chevy Chase, and I think along the way, like I said, relationship building has been so key for me, and because of that, my personal struggles of coming up on almost 15 years sober as a recovered opiate addict uh you know

every one of my clients stick by me yeah because i um i was in the jump step hell for such a long time by the grace of god i came in yeah and that's kind of what you know the fema today right we talked earlier offline is success and achieving great success and you've been around major success you know basically all live for us in at least the last 20 years and you've been around major success you know basically your whole life right in at least the last 20 years and you've achieved amazing success and sadly in this world there's a lot of fast success and then the fast school behind it right so what what have you seen how did you move through it how did you handle it and and what have you seen in in the last 20 years with all these these super high performers you know i think uh a lot of it comes back to we

all have childhoods right yeah and there's moments where that little bleep could have caused something that just changed everything about your thought process yes everything about it of course spiritually mentally emotionally uh sometimes physically and you know for me i was just verbally teased for having learned spill dose in small classrooms when all my friends were in big classrooms. And I felt like I always had something to prove. So now you take that with a young teenager, eventually in my early 20s, young kid with money that got sucked into the limelight on people with, you know, Pamela Anderson and all the names I just mentioned.

How do you deal with that? You know, I was a veteran teacher in South Carolina, so I was really able to go into it. And so that's something I spoke to that early that I'm so passionate, like this mastermind adventure, incredible for entrepreneurs. And they have people like you that can speak and, you know, so many, you know, Dan Fleischman, all the boys, Grant Cardone, that are doing just such an amazing job paying it forward. But I told you, I can guarantee you a large percentage of that audience is taking that success

and not dealing with it properly on a personal level. Yeah, they're out, they're drinking, they're partying, it's the woman, it's the fast life, because what else, when they're not taught, hey, you know, let's go back and elevate up a time machine and let's go into this character defects and the ability to act out and why you want this success. You know, are you looking for validation from others?

Are you looking to validate it within yourself and then pay it forward and bring other people along the way we do and surround ourselves with the best team? Because a lot of people, it's about me, me, me, and I, I, I. Yeah, and I think a lot of people it's about me me me and i i i yeah and i think a lot of that comes from again certain levels of trauma they're obviously all over the place whether you know it was major like changing or just altering at that time and i lived it harry i'm on top of the world with the most iconic culture figures of all time and uh you know i didn't want to live the last years of my life.

And it would be great, I mean, obviously, that everyone should read the book, but tell us a little about that story, the summary, before, you know, all those things. So I think I told you, I probably already showed you, you know, the intros about Muhammad Ali and Joe Frazier and myself were very near and dear to me. Kings of Kings.

Yeah, it got no bigger. I've seen everybody from Michael Jordan to Colby to Diddy. I mean, they looked into Washington. Lionel Richie, Al Pacino, Vinnie Earl. I can tell you this. Those would be two kings that stars of stars in the world. And I was blessed to work with them. Now, 15, 16 years, the book gone, Joe

passed in 11, Ali passed in 16. And, you know, Mike founding Achieva as an agent with my dear friend Harlan Werner, who was Ali's main guy, where everybody got them to make peace in 2002 in an All-Star game in Philadelphia before the NBA All-Star game. And I actually sat center court side with them. them the next day now here I am you know from the outside here looking loud damn her prints was successful kindergarten school every agent laugh because what damn improves what about this I believe but nobody know I was snorting oxygens her cassettes and I'd be really dinner and then out quite a few before the game because I knew the

whole world billions of people were watching this over and how could that kid from the back of the road, but the learning is. And all the other issues that he had be carried as well. Yes. Pretty soon. And how did you, how did, how did you work through that? I got here, held up a July 2nd, man. It happened.

My uncle and his then girlfriend came tofriend came to visit my mom in New Jersey on the 1st back in 2008. And surprise visit. I was at the jumping off point. But my ego was too big to react. My business was too big. This woman, Andrea, was with him, his girlfriend. She looked at me.

She said, are you okay? I said, I'm not. I opened up to her for some reason. I felt like these tractor bees. And she said, do you realize you're an addict? That your life's a man and you want to sit in? She goes, do you realize that you're powerless? I said, I do.

And she goes, do you realize all this stuff? Just so you have pictures everywhere. She pointed to pictures of the biggest stars on Earth. As if you knew to be able to do anything to yourself. That the disease of addiction does not discriminate in mental health. It doesn't matter if you're per park avenue or bench or you went to jail or you paid a jail. And that broke my soul.

So I remember I started crying. And she said, it's okay. Are you willing to do anything it takes and said anything? And many backwards later, I was at a detour so I came back to the gym I'm losing my mind I'm in a apartment in New York City and my then wife I was married was trying to help me and I called them up and said I can't do this I'm gonna call the damn doctor and get what I really need to get they start yelling at me you gotta get yourself to a 12 step meeting put your damn ego aside already that

I've been living this life for plenty of careers. I was 38 at the time. I said, I can't freaking go. One of those stupid sport meetings. I hung up the phone, went in the bathroom, bro. And I had an overdose four months earlier. And I'm going for all the medicine captains to try to find some non-narcotic anxiety pills. And out came two Vicatives, which was one of the three. Opioids, I was addicted to.

And, you know, we swore we cleaned every medicine cap, and so for a split second I thought it was a gift from God. Nah. But then I had a white light moment. And some people that talk about them, I believe they actually had them, because I lived it. For whatever reason, the pills in this hand, I fell on my knees.

And I screamed out to God, take the money, take the business, take the money, the ride. I didn't need a single day of freedom. Like when I was a little kid, I'll do anything. If you take that to hell, I will spend one day at a time the rest of my life taking others out. And this lightning bolt, this fiery feeling on my shoulder just hit me. And I heard a voice in this ear tell me that I've got to do it already. And I stood up.

And I believe it was the hand of God because it'll I opened it up and I flushed the pills I meant in the living room onto the computer I found a 12-step meeting there was no uber bet then it was at eight o'clock that night within 30 minutes I'm in a taxi where just someone I look out with this I think oh my god first time in my life I wanted to stay sober more than I wanted to get high, and I walked into a church phase when the 150 to 200 addicts and alcoholics from all walks of life that were all once hopeless, broken, and deep in hell. And they said, is anybody new coming back for supper? And this big-time super-agent put his hand up because I knew I was a fraud.

And I said, I'm sick, I up. Because I knew I was a fraud. And I said I'm sick, I'm suffering. I've got an amazing life outside the droves that I don't want to live anymore in. It wasn't, God bless them, it's been their whole magic. Ugh, you know Chevy Chase, all the clients. Bless them. It was these people that were once so badly broken. That showed me how to put the pieces back into my life.

And be accountable. And not point the fingers at anybody. And most importantly, they showed me that let them love me first before I ever learn how to love myself. And during that first year, it was the most manageable year of my life. And once I attained true sobriety and I was in the middle of recovery and I had a year I realized the biggest gift was to give this away and at that point I had the platform and tomorrow could be ever accomplished wow crazy crazy story I'm so it's inspiring to hear and I love you know how you you took that and you've got this now you've given back and you're trying to spread that message because like you said, you never know who's in that position, right? And the success and the social media, all of that hides it. It's a shield, right? And you've obviously known a lot of people that have gone through and come out of it. So what would you say, you know, our listeners, if they're working on the business, they're working on the money, but they're not working on themselves. What would you say? I think everybody has to have some spiritual

check out. There's so many out there. Jay Shetty's a dear friend of mine. People come listen to you, your content's incredible. I think your content is so important. What they're watching, what they're taking in every morning. I'm a big fan of Tony Robbins, Lewis Howes, they're watching, what they're taking in. Every morning, you know, I'm a big fan of Tony Robb, and so it was house at the front of my life. I just think you have to get some of that each and every day. And if you're just hyper-focused on the business, the business, the business, you know, mix it in with obviously working out. I'm still in the gym. I'll be 50 per round Monday. Five days a week, I've died the best that I can.

Get the proper rest. You got to have that balance. I know my guy David Goggins, you know, I don't work with him. He says balance is good for a lot of fucking people. For him, you know, he's a different beast. But we need that rejuvenation period to really get this right and surround yourself with like-minded people that are doing the same. Because I don't care who you are. Those 18, 20, 22-year-olds right now that are with Ignite Vaders. They're blown off from their business.

Yes, tech. Yes. Social media. Nobody's giving any of you a handbook. And if you're struggling, mental health, depression, anxiety, bipolar, substance abuse, ask for help.

Nobody's going to judge you. You know, you got the opportunity to change the world and so many people around you. And you'll realize, like me, I told my boy Omar the Rothstar on his podcast that I'll be honest with you, you know, that all the clients and whatever, they've given me blessings that you can't imagine. When it's my time, all I simply want on my tombstone is a recovering drug addict that gave this gift away to other people to help improve and better their lives. This is what I do. Yep.

That's what I do. Who I am is what we're talking about right now. I've negotiated historic deals with some of the biggest commercial campaigns, multiple Super Bowl commercials in the past few years. One for Ric Flair with his somber hummets. I mean, my boy did that one, and Hulk's Radio Shack commercial. I mean, some incredible campaigns to be part of. Nothing in this world gets me more excited than when I can see the lights come on in somebody's eyes,

whether it's through a direct message or when I speak around the country, because it's a feeling that that self or that little kid bro that I told you about that never felt a part of never felt worthy, that's what gives me the self-esteem to do esteemable acts. So I also have a foundation, the Eminghardt Foundation, scholarship people into treatment. I've got batting treatment centers that I'm affiliated with. They have 16 properties.

If you can't afford to get recovered or get sober, they add insurance, reach out to an agent on this working family and stuff. I'm applicable to everything that can to getting into treatment and it's a beautiful thing to have that. Like who would have thought that this whole time? I thought it was all about the ego. Look at me. Look at all these big-time stars that I work with.

God was laughing the whole time. He had a different plan. And one more thing in my book I talk about, I was addicted to something called Oxo for about a year and a half, which is an opiate blocker. And even for Leeming high in the media platform, I'd have at this incredible group, Bridge Therapeutics, man, they're in the development right now of a product I wish I would have had at my age

because I know you're not an addict or know anything about this. It would take me 30 minutes to get my brain to function. And this thing works in two minutes. And, again, if it wasn't for the celebrities of course for me building my brand somehow some like i was looking out for me because i made a lot of right moves i made a lot of wrong moves moment mistakes by learning growth and mistakes i've now given myself um you know a platform that makes me so much more proud to tell that who i am as a person and all all the athletes, because they're at the end of the day, they were all

superstars and legends and hall of famers and iconic actors and actresses long before they ever went down on the credits. Yeah. I just happened to be at DC negotiating with the good people first. Yep. Yep. And then, I mean, the negotiating and the people side is how you build all those relationships.

Right. And we teach a lot, you know, for people, it's building relationships, right? Business and where you got to today, where I've got to today is that people, the negotiating side, and that stayed through your journey, right? Even in the bad times, you know, you're able to walk in a room next door and change, right? And then have that negotiating skills, that people skills and it's sad that there's a lot of people out there that they have these these problems behind closed doors and they don't any social media can make it worse because they're scared to

at all help right and we teach our clients not obviously at this level by any means but you know on a more surface level that the vulnerability the realness is actually what does best right and it's like you you can only put this fakeness on and this show for so long but people especially your tribe and your fans and what you're building people want to see the real you and they respect the real you i've been fighting side this topic my girlfriend nicolette we've been together a couple years and she's 25 and she's in MacUltra. Beautiful girl from New York. And it's like they could see one little thing on social media and it just messes up their entire time. And that's something I love that you kind of do that. And we were talking earlier, I mean, the fact that you moved her to where

Bobbitt surrounded herself. And you are a real person of all guys you understand the value of personal relationship don't always make it about business get to know the people yeah spend time with them you talk about sports culture music entertainment find out about their family where they're from what their hobbies are that's how you will eventually get the business you don't do it for that but just by default people do business with people that they like. Yeah, always, always. And that all the successful

you become is only you. That's all you got to do because you have so many options. Yeah, but I told you that person should just pound somebody with a big episode of that. That does not work.

That's most people, everything. You just go in for the kill. And it's like, they're super successful people. They have so many opportunities, like you said, with some of the people

you represent. They don't need the money. they don't care about the money there's not enough money you can throw at them no but if there's a cause behind it or there's something behind it they said and they're gonna do it for the right and we touched about something a minute ago one of my i always say one of my like superpowers or advantages is i've really never cared what anyone thinks about me yeah and i like to be different yeah like that's a super bound because I think that's what holds most people back right is how their self-image is and you know we're super ridiculous with all this right and that's built off the fact that I don't care what other people think I'm aligned to my vision and I think that can if more people could have that about themselves it would help them be more vulnerable. It would help them ask for help, right? Whether it's something serious like a health issue or a mental issue or

a drug addiction, or if it's in business, just asking for help. A hundred percent. Well, because what happens too, even, and look, I know depression is real. I mean, we've lost, you know, had some horrific illnesses, the LZM, just in the past six months. You know, but a lot of people either self-medicate, they don't know where it's coming from, and they're too embarrassed to address it. And, you know, anxiety, all the other stuff that comes along with life. Life isn't easy, but when you're accountable and you're vulnerable

and you're willing to be open about this stuff and you get the help you need, watch how easy life becomes. Because then, you know, uncomfortable times that you never thought you can get through, I'm living proof. I've never felt so comfortable during the most uncomfortable times. You know, I've lost, you know, John Muhammad in recovery. My uncle, my father passed on February 13th of 2017,

and my perspective and perception shifted so much that I was able to focus on wow we had a silver sun back for eight and a half years eight and a half years when that would have early on I recovered been like when this day comes I'm gonna relapse no way I'm gonna get that I never felt so comfortable I dealt with so many things in business going sideways

so many projects in business going sideways, so many projects. Yeah, they're true. And flights are almost blocked. They're my assistants are especially straight you all up to the end, bam, something. But I'm kind of in that space where, and yeah, you probably have the same might. If something gets done and it happens, that's great. And if it doesn't happen the way that I want, that's great too. Because sometimes the personal and the professional things that led that we want so bad that don't happen. When you look back and a time machine a year or two could be months added, you will realize another big blessing came.

Yeah, always. Like out of every, at least for me, out of every VAT problem in the moment, you look back three years later and it was like a, I call it a catalyst. Catalyst for change, right? And, you know, COVID hit. I used to speak at events around the world. I was getting on with my agency client that way. COVID hit, so they announced Ender. And it started, made me start this side of the business, which is now, you know, 100 employees in three years.

I don't want to be doing right now. I feel good in there. I'll probably still be doing some agency. I'll do it only. And I still have that agency. We have a new appoint, you know, a new CEO and we just signed Hard Rock Cafe and I wasn't even in the room. I mean, it's like, I could never visualize that five years, four years ago.

It'd be last week. You're doing right. Maybe. But it's using the capital. We had the exact same thing happen during the pandemic. And this is, yeah, I think be last with. Right. But it's using the catalyst. We had the exact same thing happen during the pandemic. And this is, yeah, I've been going there to talk about it after the interview. So, you know, most of the clients,

obviously, they don't want to travel. They couldn't travel. So, thankfully, because of technology, we're doing a lot of Zoom, you know, to, you know, some big music people and stand-up comedians do some, you know, Zoom events from their living room. Commercials were now being done like a little iPhone,

a product descendant of environmental life. They would hold it up and do like, you know, their version of like a swipe of web. That was the best the company could do. So I started thinking during it, you know, I'm like, we're actually powerless as agents and at the mercy of our celebrities. We need to change the minds.

And I think the future of our business is about attracting the brands. Because the brand, they're going to give it a bunch of their eye on the chest. And they're writing in his nets. So the fact that we started working with different people like Sebastian Maniscal, Keith Urban, that we never worked for because of brand money. I was like, this is a future of me. I got the talent side then but if you give me and my team a budget and say we want to do this three times a year this is we'll be up this quarter guess what i'll fund you anybody yeah and you're gonna be watching for it

yeah exactly yeah if it wasn't for the pandemic that never would have happened yeah yes and that's probably the next five ten years now gonna be to be wildly. So now we have, you know, a handful of tremendous brands that are using us as their calendar in front of you. Kevin Harrington,

I think, told Andrew, we have our own partnership now with PMG Global and that's exactly what the film gives. Well,

and I think a good example is like Cameo did that. Right. They created this platform, especially during COVID, it took off because the lay celebs were bored

and they didn't make money. Right. the lay celebs were bored. Right. But Cameo built the demand. Right. And it's just fascinating to watch how you can flip it. And I mean, you know, linking it back to business, because a lot of my audience, the business or those marketers, it's the spin, right? It's the spin. And it's the another superpower that I'm really like a big believer in is creativity.

Right. Like, you know, this is creative. Our ads are super creative. That's why we win the app game and we spend more than almost anyone because we take a creative spin to it. And you were an example of that, right? You're like, okay, this is the business model. This is the old way to go. How can I flip this, spin it, and here's the creative way that I'm excited to see where that goes.

Joe. No, and it works. And my celebrities are right with it. Like Chevy just did the campaign for raising canes, build around vacation. And the guy Todd is great. The CEO, um, you know, he he's a guy I'd love to work with each other again and who else can get. That's kind of how it happens. I mean, no magic has worked with some of the biggest four show 500, but

you have to go get so excited to have done so by book them for a keynote or happens. I mean, Magic has worked with some of the biggest 4.5 hundred, but they have to get so excited to have done something like book them for a keynote or whatever. And I'm like, hey, they they're now interested in this and that. And it was just, you know, I think as an agent, you just so want to do the best job you can for the talent. But then you realize if you open it up to a much broader perspective and you're working both sides, you're still going to eventually lead back to that talent and all the talent yeah that you represent yeah and i think one thing that i would love to dive into now is a lot of what i teach is social media becoming like an industry titan right or

dominating your industry or becoming you know it's hard good one it's hard to become an a-list but it'll be like dominating your industry like grant's a great example of this so if you're good at business and and that's kind of my play right is i can build the teams i can build the business i can build the systems if i can be super famous in my space it's like two plus two right so what what have you seen and learned with that because you've spent the last 20 years with some of the most notable figures on the planet. What's the common denominator for these people that want to grow influence? What's the common denominators with the most notable, famous people on the planet? I think they're starting to realize putting out content. Oh, God, you have to.

You have to put in the time. Charlie Sheary, love him to death, was like the fastest, I think, to get to a million. They're telling me on Twitter, me and my girls in my office, we were just talking to him a couple of weeks ago in Houston. Like you got to start putting up some videos about sports or this, like everybody adores the guy and you know, but everybody's got their own. I'm seeing the Hulk Hogan tonight. You know, Hulk will put it out that it's not nearly as active as Ric Flair is, you know, magic gets it, man. James and I fire a game.. Chevy Chase has my guy Patrick D'Amino, his tip-top following.

I think they got to a million in a couple of months. And Chevy's going to be 80 years old. So when I look at each one and what they're doing, you know, Carmen Electra is hit or miss. Everybody's got their own. Denise Richards might be a little bit more apt.

You know, Carmen, when she's on, she crushes it. She has to be in the mood. I buy it. It's the same thing. It's that consistency. So regardless if you're a celebrity or not. And I usually think I'd always agree with Gary Buse or friend, like I've

really pickets to it's a thing that you don't think is what's going to actually attract us, you know, because you might be so hyper-focused on what your, your business model or whatever, but sometimes just structural stuff. Yeah. I want to eat stuff. People think it, right? Whoa, whoa, whoa. Wait a second.

Before we go into the rest of this episode, I'm going to interrupt abruptly and just ask you one big favor. I hope you're getting a ton of value, a ton of knowledge. I hope you're getting some breakthroughs from myself and the guests. And I want one thing in return. What I would love is for you to subscribe and leave a review. The reviews and the subscription grows the podcast. It allows me to bring you even better guests. It allows me to invest even more time and money into this podcast to bring you the latest and greatest, the best entrepreneurs from around

the world that are crushing life, crushing their business, and giving you all the tools, the mindset hacks, the knowledge, and the environment you need to be successful. So do me a favor, if you've got any amount of value from today's episode so far, or any previous episode, or any of the content I've done, it would mean the world to me if you hit a five-star review,

give us your feedback on the show, the episodes, and subscribe and download. Plus, if you do that and send me a screenshot on Instagram at RudyMoreLife, I will send you a bunch of my free training, marketing courses, sales courses worth $499. Yes, $500 worth of courses for a simple 30-second review. It would mean the world to me. Send me that screenshot. I would love for you to leave that review, and I would appreciate it very very very much so we can keep growing this show and make it awesome so let's get back into the episode i appreciate you guys and let's dive back in and i think it's kind of

interesting so there's like these levels right and so the celebrities are all in this top level here but even there there's competition because if one celebrity is active all day every day they become more famous and notable in the eyes of the world competition because if one celebrity is active all day every day they become more famous and notable in the eyes of the world right whereas if one celebrity was super famous seven years ago and now maybe isn't as retired or not acting anymore and not glating if they don't keep that content up they can slowly you know fizzle out and not have the same level hunter bride so there's always you've always got to be on i love i'm i'm guilty of it too because a lot of times i'll love to focus more on the recovery stuff

and then i'll have a busy crazy 340s and then it'll be a client's birthday and i'll post a picture or something that they did and i'll just notice the teeter-tottering of one could have a lot of indeed but then i still real often let off because i haven't freaking done any videos of it well actually the algorithm manipulates it too. If you're more active you get consistent reads if you're not then it actually manipulates it because obviously any of these social platforms they get paid for eyeballs

and if Fred had to look at ads they want to support the consistent content creators right so it feeds into itself and it's really fascinating that even at the celeb level if you notice that some that aren't in in the limelight in the content they fizzle out and they're harder to they're not hitting the same rates your bookings harder whereas the ones that are like even after

they've retired they're getting bigger and bigger because of social media yeah it's it's incredible i mean so that's all the side the algorithm has a lot to do with that as well, like when they're picking a true hymn to post and what they're posting? Yeah. Because I've seen ones that don't have near the names and the accolades of some of mine. I know, look at their engagement, you're like shaking your head. Like it was like a local letter. Yeah, they're not an international team, like it wasn't even mentioned, but it's something that was active. Yeah, that's constantly putting out really good content. You know, the amazing thing too about my business,

if you would have spoke to me about this even 10 years ago, the tip of a bone to where it's been killed. Six-hour production on set, morning talk show, late night talk show, satellite media tour, radio interviews, print interviews. Now, most of that stuff is gone. satellite media tour, radio interviews, print interviews. Yep. Now, most of that stuff is gone. Because how many stories swipe up?

How many two-cut? How many? We're in an ad contract. So we got negotiated about this wall, the brand. See that shift? My boy, Barry DeGito from Honey Group, we do a ton of this. And somebody I shouldn't introduce you to, a great guy at a new quarter pump. We always laugh about this because, bro, you're like an OG dinosaur. How does this deal?

So I learned from guys like you and him and Dan Flight. I was like, that is like my head spinning. It's just a whole different world. Remember, I built my agency. The internet was the only way around. So it was word of mouth. People would have to call Screen Actors Guild. They have to call the NBA.

But if you call the WWE, you find out like who represents that one. So this happened to me so quick and so fast, but it's amazing because the convenience of it, not just to myself, but my clients, if they get it, they truly understand. If they get it, they like content. Yep. And if something great happens and it's a big anniversary and an iconic moment in their career they can do a little video fans love it and i'm god forbid if it's something bad and you need a platform to kind of come out of it oh wait since i was a kid listed yeah by the media

what if you don't have a bond there's gonna be twisted yeah yeah exactly so what would you say for have you noticed like are they able to charge way more now than five years ago, ten years ago for social media than going, like, back in the day? For sure. Because back in the day, I think it was, like, really? They didn't offer any money like most of us guys. I mean, magic's a beast. Magic always kind of saw, like, all right. But I've noticed, like, because the interest is more there with the wallop on, you don't know where to saturate your page, especially when you're an icon.

Very few people can pull off with shock and pain-manicured, where they're everywhere. My people, men and women, I can see them getting oversaturated and diluting their brand, so it's more about the quality. But I think if it's somebody young that started now, you're kidding me, image is everything. And I think, you know, take as many projects as you can as long as you understand where that company's heading. And it's not just like a short Connie brand. And it's a company that really has a strong foundation for long-term success. Get in with as many of them as you can to as much content as you can.

Yeah, and look, if you've got the engagement or analytics are strong enough i say forget looking at the short money and start trying to get some equity and some points in that company yeah well it's like a flyover and that's your passive income that you know is key that's what i was talking to floyd about he was saying you know you'll do a shout out or whatever but if it keeps going and it's growing he wants equity or shares because it's his name and brand right and you can only put it so many places right so and then it's diminishing returns and exactly that's the mistake a lot of the micro influencers make right labels like oh five hundred dollars thousand two thousand and now like you see that page because we look at them sponsoring them ourselves front and i look and it's like 20 different brands.

I'm like, I don't want to pay that person. It's them diluting themselves. They're diluting themselves down. And like, I get it. Yeah, they're bringing in revenue and it's constant and it's easy. But at a certain point, you got to just pull back and say, okay, we got to cap this at a certain amount. And we got to go into each lifestyle or a big genre yeah it kind of limited yep to one specifically you start going into two even that's a problem you can't do

cocoa powder and now it just looks like you're basically devouring yourself and oversaturating what no instead of that short-term mindset for that money grab, just take a deep breath. If you're okay financially, it's not going to change your life right now to just grab four or five more. But it will change your life if you pull back a little bit and assess everything and be like, okay, these guys always pay great. These guys always get me the most engagement.

I love where they're going. They're also working with a lot of other big influencers than me questions yeah look they've also attracted a couple big celebrities um versus a company that might just be growing money i might not has all that great of a roster of influencers yeah the big celebrities yeah because that's going to be short-lived yeah yeah i and i think one thing that we've noticed is the long play is not just in the initial payment like you said and that's like our our kind of deal and position with the celebrity side of my business that i'll be come in and we

say hey you know you would normally spend a half day filming for 50 grand or 100 grand or whatever it would be right we'll spend it with, and we'll hopefully create a business model and royalties that can be a $10 million company that can pay you in two years. And we've had, you know, good success in this first year getting some massive names on board because it's like, as long as their agent gets it, and then as long as they get it,

it's like, it's a no-brainer, right? I could really use you to talk to Jerryerry west the nba logo it's in his 80s and probably larry bird they refuse to do social they don't care yeah but the way you just said that i try to tell them all the time it is the easiest thing in the world and they're both like envying royalty and one of them ever wants to do larry's girl phil and i laugh all the time she goes nope he won't do it everybody's come to him you can ask him doesn't care Jerry West just a super private guy and um greatest guy in the world who's like my father figure now and um out in LA but it just I said get it it's like you turn that jersey around you're gonna see a logo on the front of the Jersey, that's Derry West. You know, he's, uh, doesn't care.

He doesn't care. Yeah. I tell them, I, like, start an Instagram page and just hold up a jersey with your finger. Yeah. Or just have somebody

screenshot the logo. That's it. Don't line up. This, this, this, this, might just all take over. So what have you found, like, um, for someone,

like, people achieving success, people growing, how do they make sure they're growing all assets of their life together? So they've got success in every area because you got to a good point of doing that, right? A hundred percent. I mean, I, the luck I work at it every day and you know, whatever I did yesterday is stay sober and spiritual. I got, I had to go wake up and do it all over again if somebody messaged me that i mean literally was suicidal from british columbia yesterday that saw my jay shetty podcast interview which is over a year old and uh we're getting i'm getting them into a detox you know i i hear moments like that and it kind of pulls me

back into reality i think there's so many uh techniques that have worked. When you're stressed, when you're overwhelmed, this goes for you too because look you still have days. I am for sure. Yeah. Get out of your own head. Yeah. Be of service to somebody else. It could be somebody in your office saying that that's troubling. Pull them into the office. Give them a little pep talks. What you just did energetically to manifest positivity in that person's life, that is incredible, but it also takes you out of your own head. And this goes for everybody. You know, for me, it doesn't need to be people

suffering with mental health or substance abuse. Like I said, it could be someone in my office, a friend that I know has got a global issue or a health problem. I think it's the quickest fix to really get into that routine one day at a time to just almost make yourself like bulletproof, um, to fall into, you know, some bad destructive behavior. And then there's other things like I try to now, and I'll text you this one cause

you're going to love it. Say what I mean, mean what I say, don't say it. This anger, a lot of people it's our mouth it's our text message it's the emails you send it guess what you're gonna pay the price you are gonna pay the price yeah uh your day is gonna manifest complete crap you're gonna cause an issue with the person on the other side you know it might be like this um all these little things i've learned that in the heat of an argument and luck I could have disagreements with people on any given day. I try to stay at peace. I'd rather be all right than right. I like that. Because in five minutes, my ego, my big mouth, whatever it was that I wanted to say, here's the reality. I'm going to forget what the heck we were supposed to argue about first.

Yep. You know, and I think it's that, it's finding some, you know, spirituality. It's listening to people like yourself, like I said, and whoever it might be. Take that in first thing in the morning, you know, instead of, you know, I didn't know disrespect to them, what they've built is incredible, but instead of watching their Kardashian and into different you know nba players and athletes like try taking in a guy like chase chetty lewis house you know toady robin something that's keeping you nourished with for your soul to start the day the minute you turn on your instagram or your tiktok or something that just

you know elevates that mood gets that ser serotonin and that melatonin level going instead of just being so zoned in on what somebody else might have. It's not healthy. It's just not healthy for the culture. Yeah, I agree. I agree. I think social media is like the biggest toxin or it can be the biggest opportunity, right?

My life's been grown through the internet and I've done a good job navigating it but so many people have have not right and so what so what do you do for you it's more i would imagine just surrounding yourself with positive hype like yeah i am the successful people that plus my environment i like aside pay a lot of money to live on the ocean create this atmosphere in my house where it relaxes me when I come in. Like, yesterday I had a super stressful day. Nothing crazy bad, just like it was busy, super busy. And there was a lot of things happening.

So in the afternoon, I could see it. I could feel it. So I actually went home early, which I never do, right? And I did the rest of my calls that day from home on the ocean. And I've got, you know, and I positioned my house and the decorations and it's all glass on the ocean and then i've got you know and i position my house and the decorations and it's all glass on the ocean floor to ceiling so i build that environment is the first part and then i answer people talk about controlling time right i control like not just time for sure but also how people are engaging with me look and even my wife my mom my staff if the

conversation isn't serving the energy that facilitates growth and change and positivity i end it i'm like put it off i'm like okay conversations daughter and i walk away and it's hard to do right but it's like i actually like well i don't listen so much to what they're saying you know i listen to where I see where this is going. It comes from an outcome energy thing, and I just let that. Yeah, no, that's brilliant. I mean, that's a great type of thing for people. And the fact that you've got a place on the ocean,

so for people that are on there, they're becoming billionaires like you are. It's not about that. And the private jets and blowing off steam and heading to Vegas. It's not about that. I went to that. I couldn't do nothing. I tell you, that was not good. It's not a problem. I said that man, I couldn't do nothing back then. I actually, uh, I would not care to say the problem. Well, I still gotta be there Sunday night on Monday morning when you fly back from your idea private.

Yeah, that, ew. I actually avoid Vegas. It's ironic, because a lot of my celeb deals are Vegas. Right, I fly to Floyd's house on Sunday morning. I go to Vegas. And so I use the office hours. Put me on my ocean. I'll take my jet ski to an island i'll sit there

for an hour i'll play that a great trip i'll play basketball yeah yeah or i'll play basketball ride like that in the sun right like to me that's my thing like i quit drinking when i basically moved to america like i used to party like crazy i was like one of the you know popular kids yeah from university creating their parties you know and I actually ran nightclub events because I was an entrepreneur. I had like the big don, all these events. But yeah, I knew entrepreneurship and business was my future. And I made a decision. I'm like, I can't do both, right?

And I made the decision. I'm very all or nothing. So I made the decision and I stopped. And now I'm trying, you know one drink one or two drinks a year that's it with a lot of dive years well think about it how many ultra successful people can tell you I met the most amazing contact that blew up my business to the next level at 11 o'clock at night at night close yet it doesn't happen it looks good on insta nothing yet nothing happens after 10 o'clock at night if you're out.

No, never did. You know, now if you're at a networking event, whatever, but even at the end, you know, most people are so sure. Yeah, all the Highline dads are asleep. They're going to go at 8 o'clock. Why not? Let's say hello to them.

Say hello to them. Make the rounds. Yeah, and come back and talk to them. Because they're all the time. Yeah, 6 o'clock. Exactly. Yeah, no, I think that's great because what you just said and what we just talked about is not what social media shows, right?

They show the millionaires popping the bottles, doing the private jets, blah, blah, blah, blah, blah. But we know at a super high level, all the deals are not made there, right? All the success is not there. It's behind, is there a nice dinner made? And then it's done, right? This is good night. Well, I agree. At times, let's do it again. We'll catch yeah maru gambling the purple whatever yeah i mean it's just not reality

yeah the younger generation doesn't see it that like just because you see diddy having his white party or papa file whatever he ain't doing that seven nights a week he didn't get to the play where god of course he's earned the right east to go show that you know once a month or whatever it might be and jay-z and people like bad lebron or drake like they've earned that right but what they do behind the scenes it's the regiment it's what they do at 6 a.m every day let's do that once a month that right yeah good so what's next for you uh i think man like i said i just i want to just keep spreading the message of open recovery. And that's social media.

That's the vehicle for it. So I have to figure out a strategy with that. Maybe you can give me some guidance to really help get that out there. And like I said, I'm excited about the new part of the business with PMG Global and really being a facilitator for the brands. Because I'm sure it's something you did you would go out and find the celebrities and it almost breathes new life into me. Yes there's like the switch right? The cat retold and the kids added. The celebrities are all still there you know they're not going anywhere and but you know there's such extreme wealth that

ain't gonna change their life they don't do something for a couple months but it makes me feel like young and alive again and i surround myself with people like you and bear and dan i'd like i can kind of get educated on the social component um that i'm missing out on because you know it's a little bit of a dinosaur with it and but you got so you got the psychology the connections the network and the mindset that the content side. So it's just taking it on that platform. That's all it is, right? And consistency, like you said.

So where do people find you if they want to dive deeper? So Instagram is thegym underscore BP. The business website is princemarketinggroup.com. And then my personal website is officialdanverprince.com and that's that and Instagram is for anybody that really wants to reach out, open up to complete confidence,

privacy, it will be me, respondent and love for anybody suffering and struggling. Just know you can come out of the dark into the light because I'm living proof.

Good, love it. I mean, if this podcast helped change one life,'s done instead of that's what i do we can get one every one i do it's and we will as well and everyone see where i'm gonna i'm gonna call you off and tell you bro we know x amount of people to is jay shedding and i still will text each other from kids and omar, you know, Bradley. There was a, I mean, just all you guys. I can't thank you enough because, yeah, I understand people want to hear the coolness and the sexiness and celebrity stories and that's great. I get it.

You know, I've had very charming. We'll save that for another one by Jax. But I, I, yeah, I've come to realize what my calling is in life. And this is it. I can tell you're so passionate about it and you've worked through it so yes that's where you should this is the place you should be nice i appreciate you coming on buddy and uh guys hit him up awesome episode we'll be back maybe in future for some of the wild celeb stories we talked about online anytime yeah until next line next time keep

living the red line i'll see you guys soon thanks dude take care ladies and gentlemen