Living The Red Life - The Future Of Marketing

Episode Date: September 7, 2023

What does the future of marketing look like? As we approach Q4 of '23, it's certainly been an interesting year for online entrepreneurs! With a bit of hindsight and forward-thinking, Rudy is well-positioned at the cutting edge of what's cool in the digital marketing space to offer us a glimpse into his crystal ball. Sales funnels, ad spend, social media campaigns, and celebrity partnerships... what does it look like from Rudy's bird's eye view of where we need to be headed? Today our Man In Red is giving us his Top 5 Future marketing insights that can help you get ahead of the game! How can you get paid to grow your email list? How are you building out your sales call process? How can you incorporate AI into your business? And how are you going all in on your personal brand and growing your tribe?Not everything Rudy is teaching us today is breaking news. Some of his tips may just be a timely reminder to assess your workforce and see where AI can be your newest team member. Or to put a spin on a virtual event and try something with a partnership collaboration that sees you exchange email lists and expose you to a new audience. Get an advantage and learn from Rudy's future insights based on all his agency experience and the people he's rubbing shoulders with in Wonderland. Come on in, the future's looking fine!"If you can be one of the first then you're always gonna have lower costs, higher ROI, better results, and it's gonna be easier for you." ~ Rudy Mawer In This Episode:How new sales strategies and funnel systems emerge (and become well-known)Creating a cascade effort with your momentum that you can compound into another projectAppreciating YouTube as the new TVHow 1000 loyal fans will help you build any business you needHow can you incorporate AI into your business?The power of live events and live virtual eventsWhy 'the phone' is never going away (appreciating human conversation and interaction)Creating Joint Venture opportunities within relationshipsConnect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer

One thing that I really encourage you to understand is one plane ticket that costs you $500 to go to a $2,000 event, blah, blah, blah, free grand all in, can lead to a relationship that sets this up, that then does this, that one day makes you a million dollars. And it's hard to track back in time how all that works, but I really, really encourage you to trust in the process. As long as you're determined, you go out there, you crush it. There's so much opportunity in these JV relationships, affiliate partnerships. If you combine forces and be strategic and meet the right people

and get in the right room. My name's Rudy Moore, host of Living the Red Life podcast. And I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life,

ditch the blue pill, take the red pill, join me in Wonderland and change your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. What's up guys? Today we are going to talk about the future of marketing. We are quickly approaching Q4 time of filming this. If you're listening back, this year has been interesting. This year has been different and I really think the next two or three years are going to be even more different. And today I'm going to talk to you about the future of marketing, how I see marketing, how I see funnels, how I see ads, how I see social media. And most importantly, I want to film this so you can get ahead, right? I have a competitive advantage that I generate tens of millions of dollars across my own brand, my agency, my celebrity partners.

And then if you included my mastermind coaching program with 300 plus members that we work weekly on, and then our business accelerator, 2000 members, right? We get exposure to a lot of businesses, right? A lot of businesses. So I get to see this little advantage from this bird's eye view of like, what's happening now? What's working? What's not working?

What's going well? And I've had that ever since I launched my agency six years ago. So I wanted to teach you today some of those takeaways to get you ahead of the game, to give you an advantage so you can go and apply them before the rest of the industry adapts. And if you're newer to this marketing world that we live in, right, let me explain how it works. Generally, every year or two, there's new trends in how to sell, how to promote, new funnels, new ads, new sales processes. Then what happens is a couple of the, a few of the industry leaders, people like me, Russell Brunson, Gary Vee, Grant Goddard, and Tai Lopez, we launch these funnels, right? And then after a while, we have a layer below, which are like the agencies and the marketing consultants and maybe the tier two influencers.

They see what we're doing and then they take those and they do the same. And then they start selling courses about that process and putting it in their agency. And then it becomes this big thing in ClickFunnels and all the groups. And then about another half a year later or a year later everyone's doing it right and i'm teaching it now i've done it for myself for a year made money now i'm teaching the process to my members and it has this like uh knock-on effect or this like spider web effect right and so what happens over a year or two is a new strategy or system becomes very well known. And what that means is

everyone starts to do it, starts to saturate it. And I often talk about with AI recently, like you're always going to do way better. You're going to have lower cost, better performance if you get out in front, if you get there first. And this is true in like, if you bought Bitcoin 10 years ago, you could have bought it for like, you know, pennies on the dollar, right? You'd have made, I pulled a stat for my, one of my AI talks that I did recently, a live talk. And I mean, if you bought a Bitcoin 12 years ago, you bought a thousand dollars worth, that would be worth $15 million today. And I say the same, if you started a YouTube channel 10 years ago, an Instagram account eight years ago. If you, you know, when COVID hit, if you started doing challenges and how to make money from home,

which is one thing I did, and I literally launched it like a week into COVID and I was at five grand a day, like the next day after launching it, because it was so hot. And that literally turned into like a $10 million little business model from that one challenge. So literally, those moments can have major ripple effects in your life and business. Okay. So anyway, let me not keep waffling. But the point that hopefully I've got across first is you always want to be ahead. After a year or two, everyone's starting to do it. So it doesn't have such a great impact. And if you can be one of the first, then you're always going to have lower costs, you're going to have higher ROI, better results, it's going to be easier for you. And

again, the last part, if you notice what I said about COVID, it creates this ripple effect where not only can it give you better results, but it might cascade your results. And what I mean by that is this one funnel thing or this one sales process or this one strategy might work enough where you now get crazy momentum and now you compound that into another program and now more employees and then a big partnership. And I often say in life, it's like that one decision can change everything. So I really encourage you to not play it off or ignore it. And I'm thinking about some of these ideas I'm going to talk to. So the first one, right, let's talk about the future of marketing. And I've talked about

this a lot, so I won't spend long on it, but I want to get it out there in advance is I think people want to do more and more and more with brands and people and tribes and communities and personal brands and the influencers and celebrities. I think we moved into this space where all the big corporate brands, you know, have taken over, social media launched, and now influencers are like the new celebrities. I think YouTube is like, in five, ten years, Mr. Beast says this, obviously he's biased, but it's the new TV, And if you look back, I was joking the other day, like, children today, like, look at these DVD things that I had growing up. I mean, like, it's so like, age technology, they're like, what, you had to go to the store and rent this like DVD or buy it and plug it in to

watch one movie, whereas like kids these days, right on Amazon, you have a million movies. So I mean, the future is this influencer route, this online platform that we're going to be all learning from, which is YouTube, Instagram, and whatever's next. Times have changed. People want to be part of tribes. That's why if you look in our industry, at least, so many of the big players that have built massive tribes and communities

just continue to win. They don't have to spend as much on ads. They get crazy raw ads. They can fill out events. They can have million dollar days. They can build billion dollar software companies like Russell Brunson or raise a four billion dollar real estate firm like Grant Cardone or like Tai Lopez raised two, three hundred million for buying distressed brands like the Kardashians, right? Logan and Jake Paul, probably be a billionaire in the next few years.

So like the writing is on the wall. And I think a lot of people are still slow to adapt. And what I mean by that is there's a difference between starting a social media and shooting a few videos versus really going all in on building that brand tribe and community. And what's interesting is me and i would say some of the top marketers we're like the tier two on that right remember i said there's

always a tier one which is like logan and jake paul and kardashians and grant cardone and gary v and then the tier two um like me and some of the top marketers in the world 10 million dollar plus guys you i won't name them because we have these private combos at events and in text, but there's about 10 of us that we're all mutual friends. And in the last year, year and a half, we all went all in on content. You probably know who I mean, or some of the people I mean. And we all talk about how we believe, we all believe unanimously that this is the future. And we're all from different backgrounds, right? Like I'm an ad guy. One person might be a webinar guy. One person might be a, you know, whoever, right? A YouTuber. One person might be a big sales guy. So we all have these different backgrounds, but we

all kind of unanimously see this trend. So I really, really encourage you going forward to, and you don't have to be this like, hey, I'm going to be, you know, because that can be unrealistic and go well rudy i can't even play that world i'm not going to do it i don't want you to be put off because you feel that is so unachievable it's like your tribe might be a thousand people and there's a best-selling book about and a famous saying that a thousand royal fans will build you any business you want and make you enough money whatever you need right so don't think this is an unachievable goal. For many of you, it doesn't have to mean you're going to be the next Grant Cardone, Gary Vee, or Mr. Beast. My goal is to be a billionaire, so as soon as I go on that route, I go for the biggest, right? But most people don't have those

goals. What would say more realistic and achievable goals for most is having you make a few million dollars or $10 million and build a tribe in a smaller community that is achievable goals for most is how can you make a few million dollars or 10 million dollars and build a tribe and a smaller community that is achievable and more realistic so think about how you can do that first point future marketing brand personal brands influence tribe social i'll kind of bucket them in one okay next thing that i see is ai okay i've done a couple of recent podcast episodes and you go you might go go, Rudy, why are you going all in on AI? I'm not trying to become this AI guru, right? AI has been big in our industry for a year. It's been around for many years. When it first launched ChatGPT and got crazy, there was a few people that jumped in and became

these AI gurus and they went all in and built all their courses and products and everything based on AI. That's great. And I'm not saying that's a bad thing or trying to say anything bad about those people. I'm just trying to say that is not my goal. AI is part of our business. It has been for a year, about a year. We have like a dedicated AI channel for it. We have AI internal trainings, all our team use AI. So after that time, and I felt we had a really good grip of it in our own company and me as an individual, and I had some experts on my team, we decided to start teaching AI. So now we teach it to our mastermind members, our 50 and 100K members. We have an AI program, which is very entry-level, $1,000, and you can go on a 10-week

intensive with us where we build AI into your business or certify you. I've started hosting live events. If you want to learn more about that, go to Rudy's, I think it's rudysai.com, or look on my socials to come to one of our live events. We have live events in London, in Miami over the next month or two. We do these live virtual events, which I'm going to come back to later. But yeah, anyway, I think the future, part of the future is AI. Why? Because, and as you'll, and I'm speaking on stages about this, what I often say is I go on stage and I go, who here would like five free employees that don't call in sick, that don't complain, that aren't late, that always do what they're going to do, that you ask them to do. And everyone puts up their hand and I go, well, that's how I see AI. Okay. I don't see AI as this get rich quick scheme. I don't see AI as

this, hey, it's going to run your whole business for you. I don't see AI as, hey, and build a business with AI and not need to be involved. None of that, you know, kind of guru-y, market-y, fluffy stuff. I just see it as a tool. I see it as a tool to get ahead. And why is it so important? Well, most of you don't even have five employees listening to this right now. And if you do, right, maybe you have five and they cost you a bunch of money. Imagine if you could double their output. That is how I see AI. And if you can't put two and two together to say, well, if I had five free employees or if my current employees got more out of AI, I'd be more successful. Well, it's a pretty simple equation, right? It should be two plus two equation level kind of thinking that AI can be used, if you know how, of course, it can be used

very successfully to get ahead, to get more done, to get free staff, free robot staff working for you, okay? And I know this because I've built, you know, I've hired hundreds of employees over my time. And even now we have around 100 staff between my companies. And we spend a lot on payroll. And some of the things that we used to have full-time employees for, we don't now. I say in my presentations, I'm probably going to save about a million dollars in payroll next year versus the start of this year. And many of those savings, or pretty much all of them them are contributed because we can now use AI. We can use AI to edit a ton of videos, to do most of our copy, to streamline processes, to do data reporting.

And anyway, I won't keep boring you. There's a couple of episodes just on this. I have a free two-hour, half-hour live event, afternoon event. I do it a couple of times a month. And I also have a 10 week intensive if you want to really go all in and master AI. Okay. So that's number two. Whoa, whoa, whoa. Wait a second. Before we go into the rest of this episode, I'm going to interrupt abruptly and just ask you one big favor. I hope you're getting a ton of value, a ton of knowledge. I hope you're getting

some breakthroughs from myself and the guests. And I want one thing in return. What I would love is for you to subscribe and leave a review. The reviews and the subscription grows the podcast. It allows me to bring you even better guests. It allows me to invest even more time and money into this podcast to bring you the latest and greatest, the best entrepreneurs from around the world that are crushing life, crushing their business and giving you all the tools, the mindset hacks, the knowledge and the environment you need to be successful. So do me a favor if you've got any amount of value from today's episode so far or any previous episode or any of the content I've done, it would mean the world to me if you hit a five star review, give us your feedback on the show, the episodes and subscribe and

download. Plus, if you do that and send me a screenshot on Instagram at RudyMoreLife, I will send you a bunch of my free training, marketing courses, sales courses worth $499. Yes, $500 worth of courses for a simple 30-second review. It would mean the world to me. Send me that screenshot. I would love for you to leave that review, and I would appreciate it very, very much so we can keep growing this show and make it awesome. So let's get back into the episode. I appreciate you guys and let's dive back in. Next, number three is live in-person events and live virtual events. I said I have a lot of those coming up. I'm doing a couple of

lives a month. I have, I think at the time of filming this, I have leading up to the end of this year, I have my own event every two weeks and I'm speaking nearly every week at this point. So people are going back live, if you didn't know, right? Live events are hot and virtual events are really hot. COVID kind of caused this buzz of live events, right? And Tony Robbins and Dean Graziosi were one of the first they launched their mastermind thing just before COVID um broke you know kind of broke the internet did crazy money and then people at Russell Brunson's done a bunch a bunch of guys have you know been doing these Pete Vargas a good friend of mine too all kind of all these top gurus

right or experts launched with live events and And then just that same ripple effect, they did it. Then the marketers after that did it, right? People like me, the top guys. And now a lot of marketers are doing it and many of them are now teaching other people how to do it, right? We have lots of guys in our masterminds that are doing it. I'm doing them. Webinars have been around for 10, 20 years um they're basically a hybrid between a webinar if you know what that is which is like a one or two hour training that leads into a pitch so imagine that blended with like a real event streamed right and it's somewhere in the middle so it's generally a little longer generally have some guest speakers some time it'll be a challenge or it'll be like a

three day or five day challenge sometimes it'll be an afternoon we do afternoons because i don't want to do it over three or five days i may soon i also don't want to do it just like an hour because then it's like just like a webinar which everyone kind of knows and is fed up of well not fed up of they still work great but people just kind of it's not new right and we're talking here about the future and how to get ahead so live events live virtual events and like of, it's not new, right? And we're talking here about the future and how to get ahead. So live events, live virtual events. And like I said, it's not like it's brand new, right? It's been happening for a long time, but it's got really popular in the last couple of years. It's a good time to do it because even though more people are doing it in the marketing space, many of you aren't in the marketing space. So if you do it to your industry, it's still pretty

new, but it's around long enough that there's a proven system. There's a proven blueprint. We're teaching that at my next mastermind event in Miami that's coming up in start of October, weekend one of October. So if you are in my mastermind or any of my programs and you want to come to that, well, you're coming to that, great. You're going to learn it there. And if you want to come to that, reach out. We do have some guest tickets for you. So a lot of potential with live events. We have an entire blueprint. To give you context, you know, we ran a couple this last month at about 100k just from an afternoon, which is great. And that was, you know, not crazy ad spend

or anything like that. We are testing more bigger ones now with ad spend and we're getting a two and a half three four row as on the front end and again my results aren't typical i'm not saying you'll do that right away obviously i have a big following and i know what i'm doing but the point is the reason i'm giving you that number is that is better than our typical ads our typical ads do like a two row as this one's doing like a two and a half to four to cold traffic which is really promising and the nice thing too is we're getting thousands of emails a week right so we're literally getting paid to grow a massive email list i think we'll get to a point if we keep going with this where we're growing our email list by 10 000 a month

which is pretty incredible like if you think about, and we're making a couple of hundred grand profit. So it's like, and again, you know, I'm an outlier, right? I'm top 1%. I'm not saying you're going to get to that. I would love for you all to, but can't guarantee that. But like that to me is an incredible model. And it's fun, right? It's nice to impact people, help people.

It's tiring. It's a lot of work, but it's fun. It's rewarding. I'm exalted after, but I love it. My team love it. And it gets more exposure, right? Because if someone spends an afternoon with you live, they're way great way to grow the tribe because you're going to get, you know, if you build it out like I do at scale, which again, most people won't, but I'm going to get thousands of emails. I'm going to get thousands of people seeing me live for an afternoon every week or twice a month or however often I do it. So you're building a lot of authority and trust and credibility there. So live events in person, right? Hosting your own mini events. I've been doing this since COVID. So like after COVID died down, I hosted one the next summer. So about a year in. And we do again, my results aren't

typical, but we do anywhere from like 50 to 900k was our biggest event. And that's not all cash. That's, you know, contracted over time. But we'll generally do 50 to 200k cash um collected right is how we term it so money comes in that weekend and then you have payment plans and stuff so great boost to our business right great push in income again a ton of fun tiring planning a lot of work but a great way to build a tribe when you start hosting events and have that two day or three day in person interaction you build a level of rapport that two-day or three-day in-person interaction, you build a level of rapport that's not always possible from the internet, from ads and YouTube.

And, you know, it takes you to this different level. I also mean it elevates your brand to a different level and separates yourself, which remember we talked about in number one, the personal brand. So you see how these things link. And just to link number two, which was AI, was that gives you the ability to create crazy amount of content. I didn't say this, but I generally spend like 30 to 40k, successful person with a massive team to level up your content. These days, AI is probably the best way, one of the best ways for entrepreneurs and solo, smaller entrepreneurs, like less than 20 staff to get ahead is using it for content. So they're all connecting together, right?

So I've gone through one, right, two, three. Number four, what is next? What else is the future of marketing? Well, I still believe the phone, okay? I talked about this in the last two or three years. I learned this from people like Grant Cardone and Tai Lopez. You know, Eli is a friend of mine who was Tony's top sales guy for many years. The phone's never going away. And I see the world in this interesting shift because half of it's getting automated with AI, but then the other half is wanting more tribes

and personal brands. So it's this like cool inflection point where you can go all in on the personalization because people are going to want that more than ever. So, but you also want to automate everything you can. You got to get your head around that. That's kind of the takeaway is automate everything you can and then personalize more and more with the free time and energy that you now have, right? What your team now has or the resources you have. So sales calls are still great for us. Selling anything from like a $1,000 offer all the way up to a $100,000 offer.

I think the landscape of how to sell has changed two, three years ago. We could just do hundreds of calls and have people book calls when they bought and it was easy. Nowadays, we're having to work harder to do that. I think money is more dry, right? So innovating how you're building those call processes out, and we're working on that right now. And to link what I just said, number three, like doing these live events where people spend a day or a free day or an afternoon with you, there's a higher chance for them to convert than if you just, you know, call them

from a cold call or they're on your list or an appointment setter or something right so doing well with sales and I think most businesses most businesses should have a sales phone division it's obviously been around for tens of years but most entrepreneurs still aren't doing it there's a big opportunity whether you're software company, whether you are a e-commerce brand, a coach, a consultant. And the best thing about most sales reps is they work commission. So it's like if you don't, you know, you bring someone on for two months and it doesn't work out. And, you know, unless you've spent a ton of ad spend, you've not lost a ton of money. It's not like you're paying them crazy money up front.

So I definitely think that, and I guess I'll summarize number four versus it just being phone is like human conversation and interaction and tailoring stuff, right? So having appointment setters, phone reps, being able to tailor stuff is super, super, super important, okay? And my fifth and final tip for the future of marketing, right, will be relationships. And this has been around a long time, but I think there's a massive opportunity that you see the big people doing, but most small, when I say small, like, you know, people under 10 million aren't doing, which is within relationships, creating JV opportunities.

So if you look at the top, all the top guys are doing these co-events together, live events, they're collaborating, they're doing massive affiliates. Tony does his big launch with Dean and they get all the big affiliates promoting. So there's a massive opportunity for like relationships and using them to do JVs and affiliates. We're hosting one in two weeks, for example, where we'll probably get 20,000 people register, maybe 5,000 to 8,000 people on the live call. We'll hopefully make six figures each, me and the person, and we'll both grow our email list. We'll have an amazing event, and we'll merge followers, merge brands and we'll combine superpowers. Their superpowers, they have this big demographic. My superpowers have this proven

offer that they don't have that can easily sell to their audience and they can just promote it, make a bunch of money. And then we're going to help run all the ads and marketing. So there's so many synergies out there through relationships. And again, there's so much opportunity to travel to events, to join masterminds. I often tell the story about how I've spent a million dollars in coaching, consulting and masterminds, and I've made way more ever since. So I really, really, really encourage you to get out there, to get on a plane, to go build relationships because you can do it online. Yes, in person is 10 times better, though, I promise you. And just one thing I always teach

my team, because they don't, most people don't get this, you probably won't get this, you might not get this. One thing that I really encourage you to understand is one plane ticket that costs you $500 to go to a $2,000 event, blah, blah, blah, free grand all in, can lead to a relationship that sets this up, that then does this, that one day makes you a million dollars. And it's hard to track back in time how all that works, but I really, really encourage you to trust in the process. As long as you're determined, you go out there, you crush it.

There's so much opportunity in these JV relationships, affiliate partnerships. If you combine forces and be strategic term and you go out there, you crush it. There's so much opportunity in these JV relationships, affiliate partnerships, if you combine forces and be strategic and meet the right people and get in the right room. So there you have it. Five of the things I'm focusing on this year and next year. Five things that I think can get you ahead. Obviously, some of them aren't rocket science, but they are good reminders that you got to go do it. Some of you know some of these things, but you're not doing it. You don't have a big phone team bringing in half a million a month. You're not running live events. You're getting lazy on them.

You're not traveling to new masterminds and building JVs and affiliates. And if you are, you're not building the process to see them through to make you a bunch of money. You're probably dabbling with AI. And by that, I mean you're using chat GPT. But that is not the same as building it into your entire company which is what we're helping people do in our 10-week program and getting their staff using it and automating all the things they can do and again you can learn about that from my events and then number one you're not all in on the personal

brand you're doing a few videos you're dabbling but that is different to building a loyal tribe focus on building just 1 000 raving fans and loyal tribe and building your social platforms out because it's free advertising it's credibility one of the best things i ever did was go all in on instagram i've probably made millions of dollars do i actually trackable i've made way over a million but i've made millions just because people pull me up and they go wow you're a big deal and then they want to do business with you right it's crazy the rooms you can get in like being a mini celebrity in hollywood it's like oh we got to let them in the front door they can come in the side door right because of the social media cred so don't sleep on that either i know it can be uncomfortable

for some of you i wasn't always this loud, confident, big red fairy coat guy, right? You have to train it just like you train a muscle in any other skill. You have to build a process. You have to stay disciplined and you have to follow a proven path. That's literally how you implement all these and that's generally how you be successful in business and life. So go do it. I hope these things helped and I'll see you very soon on another episode.