Living The Red Life - Unleashing Creativity: Tips and Insights from Ryan Pineda on Crafting Organic Content
Episode Date: April 3, 2023Are you looking for the signs and are you prepared to go all-in on your dreams of Living The Red Life? What does it take to succeed as an influencer and leave a legacy of impactful change? Ryan P...ineda is a former baseball star turned real estate and content creator consultant who has organically grown his business to tens of millions of dollars with his unique approach to creating content and learning about the social media platforms he publishes on. Ryan’s journey from flipping couches to flipping houses, and looking at the short-form content landscape during COVID, combined with his hardened mindset from his years of playing baseball has made him an entrepreneurial achiever of note — and a close personal friend of our man in red, Rudy Mawer. Rudy is asking all the right questions of Ryan today, as they unpack Ryan’s past while looking forward to a bright red future. Go ‘all in’ yourself, right now, in this present moment, and learn all you can from these two master influencers.“So many entrepreneurs and real estate people ask me every day, ‘Dude, what should I do? How should I start doing this? We’re looking for ways to drive leads to our business.’ And I’m like, dude, organic is best.” ~ Ryan PinedaThe first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife In This Episode:- How Ryan got to $10 million, organically- The merits of growing your business organically- The value in catching onto new trends quickly- Getting maximum value from each piece of content- Being known for a particular niche while being broad enough to draw people in- Adapting to new social media spaces- Why attention is the most valuable, limited commodity- Starting with short-form content as the gateway to your brand- How do you figure out your ‘thing’- How baseball developed Ryan’s strong winning mindsetAnd more!Connect with Ryan Pineda:WebsiteInstagramLinkedInYouTubeConnect with Rudy Mawer:LinkedInInstagramFacebook
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We know that attention is super valuable, right?
And that's like probably the most valuable currency today.
Because think about it, like money is infinite.
We can always print more money,
but people's attention is limited.
You know, like how many hours a day
do you have time to watch content like this?
And so if you say you have three hours a day
to watch content and just consume,
it's not that you watch YouTube for three hours. It to watch content and just consume, it's not that you
watch YouTube for three hours. It's like you're competing with Netflix, YouTube, TikTok, you know,
reading a book, whatever discretionary time that you have is limited. And so how do you compete
for that time? Like that's what the big, that's the big race right now. My name is Rudy Moore,
host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week if you're ready
to start living the red life ditch the blue pill take the red pill join me in wonderland and change
your life guys what's up welcome to another episode of living the red life i took over
ryan's studio so different theme a less red, but amazing content as always.
Ryan, welcome. It's great to be here.
Yeah, I'm disappointed I didn't bring all the red pillows and stuff for you.
It was short notice, right?
Yeah, but it's all good.
So Ryan's become a close friend and someone that we swap a lot of ideas, we bounce stuff,
we have controversial discussions about organic paid and the future of growth and what we're up to
and someone that pushes me to be better. I always say at this level, it's hard to be around people
doing great things and pushing you. Um, and I'm so grateful we got to connect and it'd be great
to summarize your journey in a couple of minutes for people that don't know. I, most people know
who you are, but if they don't, it would be, it'd be great to summarize that. Yeah. Yeah. So the
quick version is, you know, I started out as a baseball player, had no dreams of being a social media guy or a real estate guy. You know, I just was
playing baseball, got drafted by the Oakland A's in 2010. I was not making much money as a minor
leaguer. So I had to get side hustles and different things. So I became a realtor, realized I hated
that. I was a substitute teacher, hated that. Started flipping couches and that made a lot of money. Well, a lot of money for me at the time, but, you know, realized I didn't want to do that. I was a substitute teacher. Hated that. Started flipping couches and that made a lot of money.
Well, a lot of money for me at the time.
But, you know, realized I didn't want to do that.
And then I finally found house flipping in 2015.
And so that was kind of like the big turning point in my life.
I'd saved up about $10,000 from flipping couches.
And I was like, all right, I'm going all in on flipping houses.
And so I maxed out my credit cards for $50,000.
And, you know, sure enough, the first flip went well, made 25 grand, just
kept rolling money back into the next deal and to the next deal. And, you know, soon enough,
after three years, I'd become a millionaire through flipping houses. And, you know, as time
went on, we just kept flipping more and more and we flipped hundreds of homes. And that led to other
businesses. You know, we ended up buying apartments. I started a tax firm called TrueBooks.
We got into the digital space like you and, you know, lots of people were asking me,
how do I flip? How do I invest in real estate? And so we ended up helping them out that way
with Wealthy Investor. And then sure enough, I got into social media in about 2020,
which is where our debates come from because I didn't use any paid ads at all for years.
I didn't retarget. I didn't do nothing.
I still like do it very bad.
But, you know, organic has been the backbone of growing all of these businesses.
And it's been pretty crazy.
Yeah, I love that.
And I think, you know, we talked offline, but you had really amazing growth in the last few years. I want to dive into the organic side. I want to dive into your journey with nothing as a personal trainer you started you know obviously high success in sport but not financially
right nope so so let's talk about you know i'm the paid ads guy i see you as one of the top organic
guys like the way you create content and how quickly you've grown i we spoke offline zero to
ten over 10 million in three years right right? Yep. So that's awesome.
That's amazing growth.
Most people can never do, most people never get to 10 million, right?
Yep.
And more capital.
My firm, we started, as COVID, we actually launched a challenge which started that and I left my agency behind.
So similar projections and growth, you know, trends for us both, but two opposite ways, right? So summarize for us the
journey and the organic and how you got to 10 million so quickly organically. Yeah, you know,
I had already realized social media was important early on. Like I had Facebook back in when it
first started, you know, in college. But 2016, I started just making Facebook blog posts and it led to a lot
of success. I was starting to raise money and getting deals and it was great. And then about
2020 when COVID hit, I really started to look at the landscape and I saw these influencers and
these YouTubers making millions just talking about real estate. They didn't have coaching
programs. They have anything. I'm like, how are these guys? They don't even about real estate. They didn't even have coaching programs.
They didn't have anything.
And I'm like, how are these guys,
they don't even do real estate that much.
And instead of being a hater and like other people are,
I was like, you know what?
I can make videos.
Like, I think I could be good at this.
And so I just started studying content and how people did it and what made it successful.
And I started just putting myself out there in
every way. You know, back then, TikTok was like not this big thing yet. Reels didn't exist. Shorts
didn't exist. And I was like, I think this short form thing is going to be huge. So I started
mastering getting good at short form videos. And sure enough, it did. It became massive. And,
you know, that year, you know, I started going full time and making content.
I had, you know, no YouTube subscribers. I ended up with like seventy five thousand.
I had no TikTok. I had like four hundred thousand at the end of the year.
Instagram, I, you know, that was the only platform I had.
And I had like ten thousand starting out. And I don't know what I ended up at, but it was like over one hundred thousand.
And, you know, by the end of 2020, people knew who I was and, you know, I just kept it going. I kept learning.
I started a podcast and just kept getting better and better at making content on all these platforms.
And, you know, now for the last three years, um, it's been pretty crazy just because, uh,
you know, so many entrepreneurs and real estate people ask me every day of like, dude, like, what should I do?
How do I start doing this?
Like, you know, we're looking for ways to drive leads to our business.
And I'm like, dude, organic's the best.
So a lot I want to pull out of this, right?
So one thing I noticed you said is you found shorts and like you latched onto that maybe early. So would you say one of the keys to success
is looking at those new initiatives, the social platforms launch and getting behind them quickly?
Or would you say it's more that you were just a great fit for short content and went all in?
I think anyone can do short form content. But yeah, I think the earlier you catch a trend,
the better, right? Because there's less people on it. And so today it's a lot harder to grow on TikTok
than it was three years ago.
Are you looking for new trends every week, a month now?
Like what's the next thing?
Yeah, I mean, at this point,
I'm friends with so many of these content creators
and I would call the content creators
different than the entrepreneurs that I know.
Yeah, of course.
You know, like you're an entrepreneur
who's now making content.
I have a lot of circles of guys who are content creators who are trying to figure out how to be entrepreneurs. Yeah. The millions of followers, but don't make the tens of millions
of dollars. Right. So I kind of sit in the middle of both sides and, you know, listening to the
content creators, I'm always trying to figure out, Hey, what's next? What, what is YouTube
changing that you guys are seeing? Cause you guys are studying it way more in depth than I am.
Because that's their whole business and life. So leveraging their skill set and then kind of
compacting all that. Pretty much. I just listen. I'm like, all right, what do you guys see? Because
I can see things on my end too, but just to reaffirm that. Because they geek out on it 15
hours a day, oh yeah yeah i teach
my staff the the who not the how right because i for many years i would figure out the how
whereas i'm like who can i pay now pay five of them a thousand dollars hey do a phone call
yeah and it's like okay got this got this got this case here's the sop let's go yeah right so so new
trends is important what else would you say What are a couple more key things for organic
and like building a really strong brand online?
So the way I teach it now is very entrepreneur based.
And I assume that most of your following
is entrepreneurs, right?
So for us as entrepreneurs, we don't have a lot of time.
So the key is getting maximum exposure
in the least amount of time.
And so for me, I release about 50 pieces of content a day,
and it takes me about 10 hours a week.
So when you think about that, you're like,
man, dude, this guy's releasing a lot of content with very,
I don't want to say minimal effort because it's hard work,
but minimal time.
You build a process.
Yeah, we have a really good process,
and what we're really good at is filming content like this
and turning it into so much content across all these platforms.
So I think that's key number one for entrepreneurs is like
getting maximum exposure out of like one piece of content.
Yeah.
Right?
Yeah.
I think thing number two, I would say is,
and this is kind of a controversial one, because you want to be known for a certain niche, but you also need to be broad enough to bring people in.
Yep.
So, for example, when I got started out in content, I just mainly was like, hey, I got to be known as like the top house flipper.
If people know me as that, as the guy who flips a lot of houses on YouTube, great. But in order to have them find me, unless they're only searching for house flipping,
nobody's going to find me, right?
And I do want those people, right?
Because those people are going to be ones who buy my coaching program and other stuff.
But how do I get new eyeballs?
And so that's where going broad comes into play, where you talk about side hustles and
things that anyone can like it's
where you you know that this is why the biggest guys are so successful because they talk about
politics and they talk about these general broad topics and so for me um i always tell people like
when you're getting started you need to have a blend of content that's niche specific, but broad specific. Now,
the broad stuff needs to also relate. Somehow pull in, right? It needs to relate to what your
niche is. That was literally the biggest thing for me a year ago. I realized this because I became
like this big fish in a small pond, which is Facebook apps, right? And funnels. And then
very few people are looking for that. Yeah. But everyone knew me pretty much in that space. So was good and that got me to 10 million and then i'm like okay to go to 100 million i
don't think i can do it here and i talked to you offline like so we started the red life and now
it's like how to make money on the internet with becoming a freelancer which is where i started
years ago or how to launch a digital digital course which is what i did 10 years ago i made
my first million and that's got that much broader appeal. And I think real estate is a perfect one, right? Because
everyone likes real estate and wants to do real estate. And then obviously a lot of them fall off
and some of them get really into it and then they're going to join your big coaching programs.
So it's awesome to hear that from you and like see that because that was for me the missing link.
And then it clicked one day
and now i'm like okay now i got it um and it's this last year's exploded for us 100 yeah that's
validation of that for sure um so so next question what do you see is the future of um the content
and the platforms are there any platforms coming up that you're watching or do you still see
instagram youtube like the big ones
you know there's there's always just new ones that are always coming out so like clubhouse was big
for a minute right it is yeah then um be real is like a new one that people are talking about and
doing um you know twitter kind of copied clubhouse and made spaces and now spaces are really
interesting i'm about to actually go on spaces here in about an
hour after the show, because I'm, I'm basically starting like a weekly talk show on spaces called
wealthy Wednesday. And, you know, I think as a content creator, you got to constantly be adapting
to what the platforms want, right? So if Twitter's going very spaces heavy and saying, Hey, we're
going to reward people who continually do spaces.
Then, you know, we got to do space if I want to grow my Twitter.
Yeah. Right.
Instagram made a thing maybe like a year ago where they were like, hey, just so you guys know, we're not a pictures platform anymore.
I know that's what we've been the last 10 years, but we're a video platform, short form videos. So it's like if you were just stuck on, you know, Instagram's thing the last 10 years of being like,
oh, well, I want to be a photographer.
It's like, well, they don't care about you anymore.
I want to just highlight what you're saying because I know what I do this too.
But like, correct me if I'm wrong, but what you're saying is their algorithm really pushes towards whatever they want to push.
So if you're one of
the first on it they basically give you way more exposure than a normal post because they're trying
to self-fulfill their prophecy of growing that new initiative right and you always watch for that
is that correct yep 100 right i remember when they first released reels nobody was doing reels yet
and i had all these old tiktoks that are re. And I was like, well, let's just post them on Instagram and see what happens.
And my Instagram exploded.
That's how my team found you.
Okay.
And then they sent me and I'm like, I don't know this guy, but yeah, I love his stuff.
Yeah.
So like that was it because I was already big on TikTok, but Instagram hadn't had reels yet.
Yeah.
And so I was like, repost them.
And sure enough, Instagram went nuts because of that.
So yeah, I think you got to be paying attention to the current platforms and what it is they're promoting.
YouTube has had multiple periods where they've been promoting shorts.
They're like, hey, we want people to post YouTube shorts.
All right, well, if you do that, they're going to reward you.
They're battling at the top too, right?
Like with all the new, like against each other.
They're all battling and they're all basically becoming versions of the same thing.
Yeah.
Right?
Like that's what they're doing.
And, you know, one thing that is interesting that one of my podcast guests told me and I never thought about was like, we know that attention is super valuable, right?
And that's like probably the most valuable currency today. Because think about it,
like money is infinite. We can always print more money, but people's attention is limited. You know, like how many hours a day do you have time to watch content like this? And so if you
say you have three hours a day to watch content and just consume, it's not that you watch YouTube
for three hours. It's like you're competing with Netflix, YouTube, TikTok,
you know, reading a book,
whatever discretionary time that you have is limited.
And so how do you compete for that time?
Like that's what the big, that's the big race right now.
And so if, you know, we always think in like the little box
of like, all right, well, you know, don't watch like the the little box of like all right well you know
don't watch Rudy's podcast they'll watch Ryan's podcast it's like no they won't they just don't
have enough time so it's like they can't watch everyone's stuff so you got to really stand out
and give them just different ways to watch you and so that's what I think we've done well where
it's like dude if you're really about me and everything you can watch my hour-long podcast but you can also watch me for 30 seconds too and
still stay you know connected when i mean the hour-long stuff is like you get your best customers
and you oh a thousand percent and i see youtube's the same like youtube's like the big thing i've
never done and it's probably one of my bigger regrets. And we were talking to Sam about that too, right?
Like he's all in on YouTube now.
And I get it because it's like spending an hour with you.
Plus it's the TV element.
It's like watching a show, right?
Whereas Facebook ads is very transactional.
And those fans of mine only become loyal when they buy something and then go through a program.
Yeah, nobody becomes a fan through watching ads, right? Like they have to become a customer to
your point. Whereas, you know, I have lots of fans who've never bought anything from me, right? Like
we were just at 10X and I don't even know how many times I got stopped within literally like
three minutes of just being out there and like, we love your content i love your youtubes
and you know they've never well some of them bought stuff for me um but many haven't well
i actually counted so on our walk out uh-huh we had 20 about half 10 and 10 come up to us and 20
people in like four minutes yeah so anyone listening that's the power of influence right
like we're at someone else's event we We meet in the hallway to come here.
And in five minutes, we have 20 people come up to us to do photos, which they're now reposting
to their fans, right?
And their followers and their friends.
And like, I want to transition because you mentioned this and it's what I teach a lot
of now, like the future of wealth creation in my eyes is the ability to influence and hold attention and create impact through the Internet.
Right. That's what the red life's about, building wealth with the Internet.
And I think you kind of alluded to it, right, the attention side.
So if someone wanted to grow influence, gain attention, grow a following, how would you say they start?
I'd say join my coaching program. But other than that, you know,
I think there's a lot of ways to start. I think number one that you do, like you already know
and teach, you have to know what you're doing, right? Because if you're just messing around and
trying things and throwing spaghetti at the wall, it's not going to work. And if you're lucky,
you might figure it out over a long period of time versus just like going straight to the source and learning.
So that's that that would be number one, get into coaching, whether it's mine or anyone else's.
But number two would be like the thing we teach our students is the progression of, you know, a customer or a follower.
Right. Because ideally you'd want your follower to become a customer of yours. So for me, I look at shorts, short form content under 60 seconds as like an advertisement. Like
I don't expect people to necessarily buy from me from that if that's all they've seen from me,
but I expect them to now become aware of me, right? It's just marketing. And it's the easiest
way to get views. It's how you can get
your face known. So this is like a content funnel. Yep. This is a content funnel. And so you start
off with short form as the gateway to getting people aware of you. So that's why I always focus
on that first. That then leads to what I would call medium form, which would be a eight to 15
minute YouTube video, right? Somebody watches an eight to 15 minute YouTube video,
there's a good chance that they want to buy something from you, right?
If they buy enough of them.
Well, medium form ends up going to long form,
which would be a 30 minute to an hour long podcast or even longer.
And it's like, once somebody starts watching those,
they're really bought in, right?
But most people would never find you organically on a podcast.
It just doesn't work that way. Yeah. And how are you going to get there? Right? So it just doesn't happen that way.
You have to first start with getting them in through short form to medium form, then to long
form. So that's what we teach. And so once you understand how the game is played, it's like,
okay, well, how do I do this? Right? Well, it goes back to what I was saying earlier about entrepreneurs needing to be extremely efficient. And so
one of the best ways to do it is like, okay, well, if we film an hour long podcast like this,
why not chop this up into, you know, three YouTube videos that are eight minutes long,
and then chop, you know, seven good shorts out of this, you know, 60 second or less,
real shorts, TikToks, whatever you want to call them.
And then boom, one hour long video
just gave you 10 pieces of content,
which could be enough content for a week for many people.
It's like, yep, you know,
you can go watch my three YouTubes.
You can go watch the hour long podcast.
I've released a reel every day.
Like that's, and it took me an hour of work. Whoa, whoa, whoa. Wait a second. Before we go
into the rest of this episode, I'm going to interrupt abruptly and just ask you one big
favor. I hope you're getting a ton of value, a ton of knowledge. I hope you're getting some
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for you to subscribe and leave a review.
The reviews and the subscription grows the podcast.
It allows me to bring you even better guests.
It allows me to invest even more time and money into this podcast to bring you the latest and greatest,
the best entrepreneurs from around the world
that are crushing life, crushing their business
and giving you all the tools, the mindset hacks,
the knowledge and the environment you need to be successful. So do me a favor if you've got any amount of value from
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it very, very much so we can keep growing this show and make it awesome. So let's get back into the episode. I appreciate
you guys and let's dive back in. So that's, I love that as like a content strategy and plan.
How do you find like your thing though? Like how can you, if someone's trying to figure out what's
my thing, my theme, right? I got the red theme money on the internet, ads marketing, how'd you figure out your thing? Um, you know, I think
it goes back to reverse engineering what your desired outcome is, right? So if you have a
business already, that's, um, an ad agency, right? You would say, okay, well, my desired theme is
that either a, I want customers to use my ad agency, or if you're trying to teach ad agency,
then it's like, all right, well, I want agencies
to buy from me and whatever, right?
So you start first with the avatar
of the person that is going to buy from you, right?
Assuming you have a business.
If you have no business, no phone,
then like you got a whole bunch of other things
you gotta figure out.
Like the world is endless of what you could choose,
but let's just say you already have
a business.
Well, now what is that avatar your customer look like?
Okay, great.
What kind of content do they watch?
How can I add value to them that is relatable to my business as well?
And so, you know, if you were an ad agency, I would say, okay, who's my target demographic,
right?
Well, who do I run ads for?
Maybe you run ads for roofing companies and service-based companies and all this stuff,
right? Well, I would make content for that specific niche. And I'd be like, hey,
if, you know, here's how a roofing company can, you know, 10X their revenue.
A local business marketing staff. Yeah, exactly.
And so your content would be based around
that if that's what you want to do.
And so like for me, my content early
on was always around
you know, teaching people how to
flip houses because I wanted them in
coaching program for that. Now I do content
on how to make content
because we have coaching program for that.
I'll do content on
apartments and things and showing people like, hey, here's an apartment we bought to get them
to invest with us. So you got to think with the end in mind, and that's going to help dictate
your plan. So if you've got no actual business right now, forget about that part, figure out
your business, business model, what you're passionate about, what you want to do with
your life kind of thing, right? And then if you've got that part figured out, which hopefully most of you do,
then the second part is like, hey, what am I selling as the ultimate thing? And then reverse
engineering how someone would go through that funnel. Right. Yeah. Or I mean, that's the way
entrepreneurs like us think. Yeah. But, you know, the content creators I know, the way they think
is like, I want to make content about what I like. And then if it works, let me then make a business around this. That's how they
think. So that, that could work. Look, if you're that good. So for example, I'll give you a guy.
I just started playing pickleball. Um, I built a pickleball court in my new house. It's,
it's amazing. And, um, he was like, bro, I freaking love pickleball. I want to make
content about pickleball. And I'm like,
how do you plan to monetize it?
I mean, beyond just getting
pickleball sponsors. It's fast growing.
I know. But I'm like,
how would you monetize? You got to think about
this from the
full game plan of it. Okay, if you do
make, let's just say you do blow up and you
become a pickleball influencer what what can you sell that supports all this because being a content creator on its
own is not enough like you know there's a reason mr beast sells feastables and beast burger and
he's got all these different companies because even though he did start out as a content creator
and that's all he cared about he he now knows like attention is valuable.
So he's got to use it.
And if he wants to get better and grow even more, he needs to make more money.
And so these businesses help him do that.
It's a flywheel.
Yep.
And it's always having like the grass is always greener on the other side kind of thing, right?
The content creators are like, oh, you make all this money with your coaching programs and you got it all figured out. And then those entrepreneurs are always like,
if I had 5 million YouTube followers, I'd be making 50 million a year, 20 million a year.
And I don't have to run Facebook ads. Yeah. And my net would be way higher.
Yeah. Yeah. Yeah. So it's like, it's always like grass is always greener. And that's why,
like I was telling you, we've actually started partnering with the celebrities that have the organic and they don't have my skill set, which is building
products and systems on the internet, right? So last part of the show, you know, the Red Life's
about building your dream life, building wealth with the internet, right? You've been a great
example of that from pro sport to building a dream life on the internet, would you say this is a better life than what you had in pro sport or just? Oh yeah, dude. I, you know, I look back at this,
I got to play pro baseball for eight years, so it was very difficult. I mean, even as a guy who
wasn't making money doing it, but even if I had been making the same money I make now, let's just
say I made the same, um, The life I have today is significantly better.
It's significantly more meaningful, right?
Because when I think about playing baseball,
at the end of the day, even though I love the sport,
it was a very selfish endeavor in that it's like,
what does me playing baseball really do for the world?
It's entertainment versus what I do now changes lives yeah we were there
at 10x and we were both getting fans up that like dude you've changed my life your content right
yeah there's no better feeling yeah no and that's for me it you you know baseball can't ever be that
and so yeah i think what i do now significantly better um i think i can do it forever too. Sport has a lifespan.
Your shoulders give out.
Yeah. You get old and you're done. I mean, I'm 33 now. So, you know, the careers don't
last much longer than that. A lot of our celeb clients are athletes, ironically, right?
Yeah. And look, now they're looking to do what we do.
What we do, yeah.
Because the sport is over. So, yeah, I think anybody can do what we do on the internet.
I think that everyone should build influence.
I think that you can make a drastic change in people's lives.
You can make a lot of money doing it, and you can do it for a long time.
And what would you say are some of the, I mean, we ignore this maybe a little,
like we're super successful, big teams,
but we've probably gone through a lot of crap to get here, a lot failures a lot of people would quit along the way and give up yeah what are
some of the mindset things that got you here today and got you so successful you know i always relate
back everything to baseball we've talked about it a lot on this podcast but everything that i have
mindset wise was developed there you know I think that baseball is an interesting sport
where if you fail 7 out of 10 times, you're an all-star.
And so...
We say that with funnels, actually.
We use the baseball analogy.
Yeah, and it's true.
Like, I got so used to being like, I got out, whatever.
Like, I'm going to get them next time.
And you get used to failing a lot.
And even with the pro side of the game, you get used to competing and business as competition and you get used to being judged. Right. Like I'm constantly being judged by my coaches, by evaluators, scouts, the fans. Right. You go play a game in front of 5,000 people and you suck. Everyone saw it.
And so I think it's an interesting thing where my mind and everything got so hardened from baseball.
And that's not even to mention all the other stuff. That's just like the game itself.
You also don't see that in 140 game season, you play it in 150 days. So you get 10
off days in that amount of time. And you got to be at the field, you know, five hours before the
game starts. You've got to go work out. You've got to ride buses freaking at least a couple of
times a week to a new city. You got to stay at motels and crappy places. You got to be with all these players who
you don't know, who are from other countries, other walks of life. You get to have fights.
You're going to have disagreements. It's just like business when you start traveling and going to
100 percent. Right. And so, like, I experienced all these things as a baseball player and,
you know, as baseball players baseball players do business people don't
necessarily take it as serious but you got to stay in shape you got to be strong you got to
like there's every element of basically being a human as an athlete you have to be extremely good
at it health wise mental game you know relationships everything so everything. So yeah, I mean, in businessman, I understand now
having hindsight of like why God put me through all those years of baseball to prepare me for this.
Build that resilience. Yeah. So last two questions around the red life. What was your
red pill moment when your life changed or you made the decision to change your life i've had a few of those different moments um one which we touched on earlier was during covid when
i was uh just like man dude what am i gonna do and i just like had this epiphany of like dude
i can make videos and do this so then that greatness is this today yeah all of it because
yeah three years later just like that that moment was crazy. Um,
and then the other one was one I mentioned earlier too, in 2015, when I finally realized like, dude,
I'm not going to keep just doing these side hustles and things the rest of my life. I got
to take a risk and do this. And so, you know, taking the risk and maxing out my credit cards
and doing a super risky house flip and like just going for it and it
working out and just being like, wow, I just made $25,000. That's more than I've ever made ever.
I love it. Yeah. I remember I'm interested if you do COVID here, I was running my agency. I already
had a new CEO from like a few months before because I was ready for my next thing and I was doing stuff with Ty
at the time and then I did a new challenge like a 30-day quarantine challenge and I remember walking
back with my dog planning the challenge I got home I rang all my team I said hey we're building this
funnel today we're launching it tonight I wrote the copy they design coded it we launched it at
8 p.m I woke up right started my ads for it that night woke up and i done six
thousand dollars well overnight on the funnel and that was my like for this new part of the business
going back into education courses for myself because i did that in fitness did agency then
came back that was like my red pill moment for this and then we did four million that year from
zero then eight million and then we'll probably do 20 million this year.
So, but I still vividly remember that day. Do you remember any of, do you remember that day,
like when you made that conscious decision and went all in, or was it like a two,
three month process of transitioning? Well, on the house flipping side,
it was definitely a moment. Like my wife and I were on our one year anniversary
and, you know, we got married young.
My wife had just turned 21.
And so we're a broke young couple.
She's in school.
So she wasn't even working.
And I just remember on our one year anniversary in New Orleans, I was praying and I was like,
God, you know, I don't know what I'm supposed to do with my life.
Like baseball's not looking like it's going to work out. Um, real estate at the time had not worked out being a realtor.
I was flipping couches. That was the only thing I was successful at. And I just remember praying.
I was like, God, I know this is not, I'm not going to flip couches the rest of my life. Like what,
what am I supposed to do? Like, I know I have talent. I just don't know where to harness it and put it towards.
And sure enough, I got this like vision and I turned on the TV and it was like this
commercial saying, you could flip houses today for no money if you attend our seminar and all
this stuff. Right. And I was always a skeptical person. I'm like, that's a scam. And I just felt like this internal calling to look more into it. So I looked more into it and I just started Googling. And all of a sudden I see this thing about flipping houses and this website called BiggerPockets. And, you know, I started reading the forums and, you know, I get one of these books and like literally read the book in a day. And I was like, holy crap. Like you can actually flip houses with no money.
I was like, this is nuts. And like, it just clicked. And I remember telling my wife on
the anniversary, I was like, babe, we're going to flip houses. And she's just like, how? Like,
we don't have any money. And I'm like, I, there's these things, couches. I can do it with houses.
Well, no, the thing was, I always knew I could find deals. Deals were never the problem.
I was always a hustler.
The problem was money.
I just was like, I need like hundreds of thousands of dollars.
I got to save up.
There's like a limited belief slash lack of knowledge.
I just didn't know.
And I had a limiting belief.
And even when I was a realtor in 2010, I always knew I could find good deals.
But it took me five years to flip my first house because of those
things. And so that was the moment it switched. Good. I love it. So anyone listening, look,
use that as like, we've had our moments several times, created amazing businesses,
look for the sign, find something you're passionate about, something that motivates you,
something that you can think that's successful and go all in, right? Would you agree the go
all in part's a big part? You have to go all in uh i maxed out the credit cards if it didn't work out i don't know when i
think you know it's like i was going bankrupt like this is here is we've had lots of those
moments yeah like this is it right and you win some you lose some but generally it's like gambling
i mean you come out on top more times than you fail. And here we are. So great episode.
Any final things for people ready to start living the red life? They want to take the red pill.
They want to build that dream life. What would you say to them? Yeah, I would say you just got
to take a risk, man. I mean, at the end of the day, if you don't like where your life's at today,
you can't just keep doing the same thing, right? The only thing you can do is stay there. Yeah, and you can't just think like a little adjustment
is all you're missing.
You're not missing a little adjustment.
You're missing a complete change in most cases.
The way it's like, hey, just cutting out
does that ain't gonna fix it.
No.
You gotta go to the gym, eat salads,
like that's a big lifestyle change.
Huge lifestyle change.
Now once you're where you're at,
then yeah, some tweaks and things are what gets you to the next level.
Good.
Well, go all in.
Take the risk.
We've came from very different backgrounds.
So like pro sport to couch flipping to house flipping to business flipping soon, right?
Yep.
They're doing that.
So, dude, it's been amazing.
Like this last year, becoming friends with you and spend a lot of time with you.
And I appreciate our debates over organic paid if anyone's wondering the summary is i think we
both agree a combo of both really good at the end of the day combo both is great um but yeah
this was awesome thanks for letting me take over the studio it's fun to be here and guys check him
out like for real estate for content creation organic someone i look up to a close friend and
appreciate your time.
Appreciate you, bro.
Thanks for coming.
Thank you.