Living The Red Life - What It’s Really Like Filming a TV Show - BTS Interview on 60 Day Hustle

Starting point is 00:00:00 Rudy, what can viewers expect from the 60 Day Hustle? Yeah, I think 60 Day Hustle will inspire the next generation, like some of the other big TV shows have. I love the idea of educating with reality TV, because everyone loves reality TV. Tens of millions of people watch some of these other reality TV shows that I don't think add any value to your life. It's just toxic drama.

Starting point is 00:00:23 So I'm like, why can't you take that and then have good, some good outcomes within that, right? Some education, inspiration, power of belief, lessons for business and promoting yourself and growing your company. Like I wanted to merge those two things. Can you share any behind the scenes stories that didn't make the final cut?

Starting point is 00:00:40 Behind the scenes stories that didn't make the final cut. There's a lot of them. Some of the hard or shocking or surprising moments was my name's rudy moore host of living the red life podcast and i'm here to change the way you see your life in your earpiece every single week if you're ready to start living the red life ditch the blue pill take the red pill join me in wonderland and change your life hey guys welcome back to another episode of Living the Red Life. Today we have an exclusive interview on my new Amazon show. If you're tuning in, it just dropped last week, so go check it out.

Starting point is 00:01:14 60 Day Hustle. I'm going to talk behind the scenes about filming it, lessons learned, how the TV world works, and then I'm going to transition into social media PR and some of my best social media content lessons. So very exciting episode. We're going to do about 15 questions in just over 15 minutes, about a minute a question. And here we go. Three, two, one. Rudy, what inspired you to create the 60 Day Hustle and how does it differ from other entrepreneurial shows out there? Yeah, so, you know, I grew up as an entrepreneur in England. Not many, you know, people around me that knew what that was or had any involvement. And then I think, you know, I moved to America, Shark Tank and stuff was taking off. And I've, you know, got to work with some of the sharks and business partners, fortunately, with some of them.

Starting point is 00:02:09 And it's really been incredible to spread the message of entrepreneurship to the mainstream population and inspire a lot of people. So I really wanted to help be involved in that and inspire more entrepreneurs and but also show entrepreneurship's like because I think most people think it's all glitz and glam and you know all the Lamborghinis and yachts and and I wanted to show the authentic real side and the grind and the emotion and the failures and the launches that flop and the lives that flop and and that's why we filmed the show. Rudy what can viewers expect from the 60 Day Hustle? Yeah, so viewers can expect from 60 Day Hustle, you know, it's a combination. It's a unique competition show. I mean, a lot of the media and big reviews, like big articles and news reviews and editorial reviews say this.

Starting point is 00:02:58 It's one of the first of its kind and it involves competition, reality, education, and motivation and inspiration. So we really hit all four quadrants really well. And that was designed, it was purposeful to make business fun, also educate, and also inspire, because I do believe way too many people watch trash TV that just sucks their brain full of toxic drama. So, you know, we have that, I think, great combination. So I think there'll be some emotion in there, some tears, some inspiration,

Starting point is 00:03:32 some motivation to make you maybe live your dreams, start your business or keep going with your business. And hopefully a lot of education along the way. I've already had hundreds of comments and text messages about lessons, people learning stuff. So it's pretty incredible to put that into a TV show. And what do you think were some of the most surprising or challenging moments you experienced while you were filming the show? Yeah, so filming 60 Day Hill, so I guess some of the hard or shocking or surprising moments was, I think one part was how everyone reacts to the challenges. We give them these big business challenges and some of them do really well

Starting point is 00:04:12 and some of them flop and some of the people that you think are stronger really don't do very well and they kind of fall apart. So that was probably one of it. I think some of the time, the feedback, like if people like, you know, these beginner entrepreneurs love their product and they believe in their dream as you should. But I think some of them didn't take the feedback the best at times and almost didn't believe it. And it's like, you know, where you've got business experts in this show

Starting point is 00:04:42 that have built billion dollar brands and that, you know, and a mix of those all saying the same thing. It's like there's probably some truth to that that you should listen to. And how do you think the 60 Day Hustle reflects your personal journey as an entrepreneur and a marketer? Yeah, I think the Amazon show, it really represents my own growth. Like I was that person 10, 12 years ago. a dream I had a goal I had a business I had the hustle I had believed in myself I was willing to go figure it out but I didn't know what to do right I didn't have the mentorship and the guidance like these guys got so I think it's

Starting point is 00:05:18 great to show that beginner entrepreneur phase right like think someone, one of the guys on the show said, you know, before the show, an average week was like a couple of grand in sales, which is, you know, by the time you have costs and all the operating costs of a business, that's less income than most people make working a nine to five. So I think it's good to show that like that's how most businesses start. I think people misbelieve like you get millions of dollars in funding and go build this great big business that's not how 99% of entrepreneurs and businesses start you're struggling you're saving you're working 16 hours a day you're sacrificing and a few of you get through that and we build these big multi-million dollar companies but

Starting point is 00:06:03 sadly many fail and so I think it's good to show that because that's how it was for me when I started. And what key lessons do you hope the audience is going to take away from the show? Key lessons from 60 Day Hustle that you need to apply into your business would be get the pitch right. Like that's the first episode.

Starting point is 00:06:22 If you've not watched it, we teach about that and you get to see real life examples most of these entrepreneurs couldn't properly articulate what they did correctly and i see that all the time with my clients people that pay me 50 or 100 grand so they're pretty successful to drop that sort of money working with me still can't articulate what they do i still have to explain benefits outcomes unique selling points you know they have this brand doing two million a year and they don't know what a unique selling point is or what it is for their own product it's like crazy but it's most people so definitely the pitch like being able to relay quickly what you do um And then a business plan, like most of them didn't have a plan to scale. I just did

Starting point is 00:07:07 another event with Kevin Harrington. We had 30 entrepreneurs pitches. Very few of them had a plan to scale. So I mean, the plan to scale part is really important too. Rudy, how did you guys select participants for the show and what qualities were you looking for in the true hustlers? uh that is literally the truth i have no idea like what these guys i've never spoke to them had no idea what they did i got told the rough businesses and that was pretty much it um so yeah i had no idea what they did um so the the studio handled all this intentionally because i didn't want to like cherry pick people and have cognitive biases going into it. I wanted it to be 100% genuine and fair. We set parameters of like, who are we looking for? And I think that helped make a pretty generally fair and broad mix of people. And we wanted mostly like e-commerce brands because physical

Starting point is 00:08:19 products, I think it's just a little easier for people to relate to that than like education and courses. Obviously, we had one pair that did do that. And that was a good, I think, example of that side of the business. But yeah. What kind of role did social media play in the challenges on 60 Day Hustle? Social media played a massive role in this new TV show, which is kind of fascinating because it's a TV show, right? But social media played a massive role in the casting, the shooting, the challenges, the outcome, and the launch of the

Starting point is 00:08:53 show and the publicity and promotion of the show. So yeah, I mean, social media integrates massively. I mean, even if you look at like big, you know, $200 million movies that they leverage social media and all the promotion side like we did. But obviously, because our show was about business, social media was a constant part of the show, like in the challenges. Obviously, you know, I wasn't none of us were allowed to post about it. Like I did post throughout filming like the behind the scenes, but I could never say what show was I couldn't ever say the name we had to blur out logos so uh yeah this was like obviously and that's how it is in the in the movie tv industry so but yeah it played a massive part how do you think 60 day hustle will impact aspiring entrepreneurs who watch the show yeah I think 60 dayle will inspire the next

Starting point is 00:09:45 generation like some of the other big TV shows have, or at least I hope, right? And I hope it's a massive hit because I think it's really a great authentic way, but also entertaining way to show the ups and downs on what it takes for entrepreneurship and actually educate future entrepreneurs on some key aspects of business. So I love the idea of like educating and expiring with reality TV because everyone loves reality TV, like tens of millions of people watch some of these other reality TV shows that I don't think add any value to your life. It's just toxic drama. So I'm like, why can't you take that and then have good, some good outcomes within that, right? Some education, inspiration, power of belief, lessons for business and promoting yourself and growing your company.

Starting point is 00:10:35 Like I wanted to merge those two things. So what's been the reaction from your audience and peers in the industry since the show was announced yeah so initial reactions is you know like you always hope these things go well right and you always i always joke like everyone tells you it's great because they kind of have to but no i honestly like you know i have some good friends in the industry i'm i'm luckily friends with some big agents some big celebrities and some big movie stars that have been doing this 20 plus years and a couple of really high level directors and producers in major billion dollar studios that you'll know and several of them have watched it came to the red carpet and yeah look unless they're all lying

Starting point is 00:11:18 they've said it's better than they expected and they said that you know obviously it was really well put together and and we're on to something here and that you know, obviously it was really well put together and we're onto something here and that, you know, for me doing my first show, I was really good. So lots of amazing feedback. I already have meetings with some of the biggest agencies in the world that represent all the A-list celebrities. Actually, I have one tonight, 9pm because of the Pacific time zone. So yeah, I think this is the start of something great for this side of my life and also for this series of the show, 60 Day Hustle, because we are looking at season two and beyond.

Starting point is 00:11:57 Can you share any behind-the-scenes stories that didn't make the final cut? Behind-the-scenes stories that didn't make the final cut? There's a lot of them uh yeah without being specific you know people upset upset with decisions walking off um um people messing up crying having freak outs um you know nothing crazy. Like we try to keep and capture all the moments and keep it authentic, but there's definitely, you know, like the, the emotion and the frustrations and some of it that they say for off the camera. Um, but I think we did capture some of those moments. Right.

Starting point is 00:12:36 So yeah, nothing crazy was cut out, but like, obviously there's a lot of private stuff that you just, you know, you don't, you, you don cameras in those rooms where people are, like, probably at their peaks. But that was the point, you know, and that's also true to business. It's stressful and it's intense and it's emotional. Okay, we got a couple questions from social media. Rudy, in today's crowded social landscape, how can an entrepreneur stand out and make an impact? Yeah, so, like, a broader question on how to stand out, like as we taught in this show, I think standing out is all about A, being able to drive attention to your brand.

Starting point is 00:13:16 And then as you'll see in one of the episodes, we talk a lot about creating virality, one episode and challenges about kind of thinking outside the box, getting creative, doing some guerrilla marketing. And they do a great job of doing that. Like, come on. I mean, a lot of these entrepreneurs are early 20s, you know, brand new to business. And we really push them to like go outside their comfort zone. We bring in some of my, you know, some people I know out there, some friends in the stand up comedy space. And yeah, like we really push them. So I think being able to push yourself and stand out and create something different. And then what I'm an expert at driving traffic is so important. Everyone is like sadly too boring, too basic. Anyone that's viral with millions of followers, they got a little oomph to them, right? Like even I do, you know, wearing this big red coat with my red hair and red brand. So you've got to have some oomph to you if you want to stand out. What are some

Starting point is 00:14:21 mistakes you see other brands making on social media? Some mistakes I think a lot of these entrepreneurs made and other brands on social media, I would say are not posting frequently enough. I'll give you a couple of examples, like my 100K clients in my 100K consulting program. When I sit with them, all they do is crop random videos they're not like viral and I'm like I say to them like all of this content is just buffer content it's just filler content it's not like designed to go viral there's no strong intro there's no strong hook this stuff is not going to get you to where you want to be you're not going to get millions of followers from this it's not going to get millions of followers from this. It's not going to get millions of shares. So I mean, with social media, most people don't have a strategy. They don't have intentional content.

Starting point is 00:15:10 They just use random content. And they don't understand what it takes to go viral and really trigger an audience response. How do you think brands should be preparing for AI and social media? Yeah, preparing for AI and social media. I use AI a lot in our socials to brainstorm, to create ideas. Honestly, AI comes up with better ideas than most of my staff could. So definitely be using AI. Definitely be integrating it.

Starting point is 00:15:38 If you're not a super creative out-the-box like me to create this crazy stuff, use AI to do it. And use it to help amplify. I like to amplify content with AI so it's like hey here's a one minute video now I can turn that into a blog I can turn it into an email I can turn it into a written post so using AI to amplify too how can I stay ahead of the curve in social media strategy yeah staying ahead of the curve in social media strategy to me is looking at the best people in the world and and seeing whether they're leading the direction of that curve right so if you can look at those people and go where are they leading this direction and jump onto it fast it's like you can get to the front of the pack I kind of you've got to imagine it like if someone if

Starting point is 00:16:25 there's a zombie apocalypse and someone sees the zombies come in they start running in the shopping mall before everyone else notices right and if you can see them running and you you know something's going on you can start getting out ahead before the swarm comes of zombies or the swarm of people that are trying to escape when they start blocking the doors and trampling over each other so you're always trying to look like where how do i get that break away in the top five ten percent before the group of the masses come right so that's what social media is to me is like there's some people on the edge of that curve right that where it's they're the biggest influencers in the world.

Starting point is 00:17:05 They spend millions on content creation. They're studying it. The whole team is. And they're like breaking away earlier. And you kind of look at that and then turn it into your own unique spin without copying it. But also modeling success. The last question we have, how do you define a successful brand in today's digital age? Yeah, I mean, defining a successful brand in the digital age is, I mean, obviously you can argue brand awareness, what people say about your brand, how well it's known and revenue.

Starting point is 00:17:34 I mean, I think it boils down to those three things. Like if people love your brand, you have a tribe and community, people know about your brand, it has mass exposure and it's driving good revenue and it's a good business. That to me, that's what we're all aiming for, right? We want those three things. So there you go, guys. Rapid fire Q&A on my new Amazon Prime video show, 60-day hustle. Go check it out. I hope you enjoyed some of those behind the scenes exclusive interview questions that my team just threw at me. If you have questions for one of my next Q&A episodes on the podcast, please send it on Instagram. Remember, go check it out on Amazon. Please watch it all, share it, leave a review, go to IMBD, leave a review. I would love nothing more than to hear your feedback. DM me on Instagram, let me know if you're enjoying it,

Starting point is 00:18:20 what you're learning. And until next time, keep living the red lie. See you guys soon.

Living The Red Life - What It’s Really Like Filming a TV Show - BTS Interview on 60 Day Hustle

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