Love Life with Matthew Hussey - (Rewind): The UNEXPECTED Way to Make Someone Want MORE With You

Episode Date: September 12, 2025

We’ve been told from a very young age to “play it cool” . . .But as we grow up, we realize that when we feel we need to “play it cool” to keep someone interested, that often means we’re feeling anything but cool . . . and it usually comes from a place of insecurity or a fear of being rejected.Pretty soon, we find ourselves calibrating our conversations and contorting ourselves to meet the other person’s needs so we don’t come off as needy or a nuisance, and little by little, we start to show them that our needs can be ignored with no repercussions . . .In today’s episode, you’ll learn the best way to increase attraction and investment in a way that doesn’t diminish your value or make you feel like a nuisance simply for stating your needs.--►► Don’t miss the Love Life Reset next week: It only takes 5 seconds to sign up for Matthew’s final live online training of 2025! Discover the one crucial step to reclaim your confidence in love. Save your free seat now at LoveLifeReset.com ►► Join the 2-day Matthew Hussey Retreat Oct. 18-19 (in person in Miami or virtual): MHRetreat.com Hosted on Acast. See acast.com/privacy for more information.

One of the most common mistakes that people make when they want more with someone is playing it too cool. Have you ever played it too cool? Not asking for things, not wanting to be demanding, not wanting to pester someone because you're worried that if you do, you will lose your value in their eyes, that your value comes from being chill, indifferent, easy, convenient, and that if you were suddenly to start asking for what you actually want, that person would leave. There's the famous monologue in the movie Gone Girl, where she is talking about what it is to be a cool girl. Men always say that as the defining compliment, don't they?

She's a cool girl. Being the cool girl means I'm a hot, brilliant, funny woman who adores football, poker, dirty jokes, and burping, who plays video games, drinks cheap beer, loves threesomes and anal sex, and jams hot dogs and hamburgers into her mouth like she's hosting the world's biggest culinary gang bang, while somehow maintaining a size two, because cool girls are above all hot, hot and understanding. Cool girls never get angry. They only smile in a tregrinned, loving manner and let their men do whatever they want.

Go ahead, shit on me. I don't mind. I'm the cool girl. Now, that monologue struck a chord for good reason because it really explained the feeling of so many women about the impossible. of what they needed to be and represent, which is everything. I need to be everything all of the time.

Not only do I need to be everything all of the time, but I need to ask for nothing in return. Because what that monologue does very, very well is it shows the utter imbalance at the extreme of giving everything, being everything, providing everything, and getting nothing for it. for it, just being this sort of vessel to be used for the juice to be wrung out of with the guy

not having to do anything to earn that. And it's that part of it that I want to pick up on because I actually believe that real life, real relationships are much more hopeful because there is this hidden secret to attraction psychology that is not revealed in that monologue. Now, I think that there is this perceived safety in being, I don't want to just say the cool girl, it could be the cool guy. For anyone who is going into dating with an insecurity that they are not enough or that they have to try to hold on to someone, they have to try to prove their value. Anyone in that situation is susceptible to slipping into the cool girl or the cool guy mask, right? Because it is a mask, because we don't feel that call really. We do care more than we

let on. We do want more than we're telling someone we want. And things are pissing us off and upsetting us more than we're actually saying. But it's a mask that we put on because we think that that's what someone wants. It feels safe to. to do it because it means, A, you're less likely to reject me if I don't ask for anything, if I don't make life difficult for you, if I just please you, which is that typical people please a mindset, as long as I ask for nothing and give you everything, you'll still want me in your life. But there's also this knowledge that if someone does reject us, we can just go, I wasn't

even really asking for anything anyway. so I wasn't, I wasn't rejected. I wasn't asking for anything. So there's a lot of protection, or at least what we see as protection and safety in being that. The problem is, it's actually the opposite. It makes us more likely to be taken advantage of, either by someone who is oblivious to the fact that we're giving everything and they're giving very little in return and just takes us for granted, or taken advantage of by someone much more malevolent who sees this as a golden opportunity to manipulate and take advantage of someone who will never ask for anything in return and will just go along with it. But there is another reason why being the cool,

indifferent person who gives a lot but doesn't ask for anything, is really destructive for attraction. One of the things we have to understand about attraction is that for someone to continue to be attracted, they need to feel like they care. And the psychology of attraction that a lot of people miss is that what makes us care about something is investing in something. That's actually what makes us care. That's what makes us want to give more. in something or someone actually makes us invest more. It becomes this, it gives us this momentum, all right? What did, me and Jameson found a dog one day in LA.

It was by the side of the street and we were very careful not to name this dog because some part of us knew that we took this dog home, we gave it a little, that was a mistake when we cut his hair because once we'd give him a little hair cut and a wash, we started going, Hmm? This is, we've just invested a little bit in this dog. I remember that day thinking we are not naming this dog. We're taking it to the vet. We're going to find out whose it is and that's where it will stay or be killed. No, I didn't, I just want to say it did have a happy ending. It did not get killed because we put out the word on social media and said, does anyone want this dog? And one of our lovely previous retreat attendees said, I will take that dog. So it found a lovely home. But, At the time, we didn't want to name it, because it was a little bit of investment. We have to start making this psychology work for us when it comes to our dating lives.

We think by never getting someone to invest and ask, by not asking for anything, that we're somehow making ourselves indispensable in their lives. Oh, I'm just showing my value to you, but I'm also not being a nuisance to you. Because if I ask for something, if I tell you what I want, if I make you come to my part of town,

if I text you, first, I could be perceived as difficult, a nuisance, over the top, too much work. But as long as I hang back, you'll still want me. But what's actually happening is this person isn't getting the experience of investing in you. And that's what makes us care. Look at the people who obsess over their cars the most. They're the ones who actually wash their cars, the ones who tinker with them, the ones who upgrade them. Look at how much that person cares about their car. having your own house that you own to a hotel room you stay in. When you leave a hotel room, do you think I must leave this in such great condition

because I really care about what happens next to this hotel room? Or do you just kind of go, I'm done with it now? You know, I'm going to leave. Whereas the house that you buy, even if where you live is a tenth as nice as the hotel room that you rent for a night, you love that house because you invest in it. because it's yours, because you do the upgrades, because you do the thing, you give it love and care, and that's what makes you care about your house. Why would we think it's any different with us

in dating? The shocking, unexpected truth is that people will care about us more. They will want more with us if we actually get them investing in us. And while that doesn't mean that someone we just met we should make huge demands of. It does mean we should pay attention to ourselves and our behavior when the pendulum swings all the way to the other direction because we are afraid, we are insecure. And that is what the cool girl and cool guy mask really is. So what's my message in this video?

I want us to start becoming a little more brave, a little less cool, a bit more courageous, a little more honest, and a little less reverent, dare I say, in making demands of someone. Whether that is something small, like, and this may not seem like a demand, but being okay with texting someone first, because screw it, that's what you felt like doing, and if they don't text back or they don't respond in good time, then fine. You can direct your attention elsewhere but you're not going to pretend you're not interested in texting them just because they haven't texted you yet or demanding that on the next date it be on your side of town if

the last couple of dates were closer to them or saying what you want in order to invest more and want us to become more courageous in these things and when we've spent a lot of our life playing nice being cool right because those are really two versions of the same thing, right? If I'm really nice to you all the time and I never ask for anything, that's the sort of fawning version of the same insecurity. Being cool is just, I'm insecure. I don't want to get rejected, but I'm going to wear that as indifference. But I want us to recognize that the only real great relationships are going to come out of us being brave enough to ask for what we want and learning how to communicate that, learning how to calibrate that.

Guys, I want to tell you about something really exciting I have coming up in September. It is a free live event that I am doing online called the Love Life Reset. It is my final event of the year of this kind. I'm not doing any more of these free trainings. This is the last one. If you You are someone who woke up in January of this year and said, I really want to find love this year. It is the number one thing that would make me happy, that would increase my sense of joy and fulfillment in my life. You might be feeling now in September like,

this is just another year where it didn't happen. I was so excited for this to be the year, and it looks like I'm going to go into January with the same resolution all over again in 2026. I'm here to tell you that doesn't have to be the case. It is still 2025, there is still time to get massive momentum in your love life so that by the time next year rolls around, you're already in a different place. Maybe you've even met your person.

But what matters is that you sow the right seeds now this September. And I am going to be doing that with you in the love life reset, putting you back in control of your love life, putting you back in the driver's seat. so that you feel a renewed sense of confidence, hope and excitement in this area of your life. And not just excitement, progress. So come and reserve your online seat right now by going to lovelifreset.com. The event is free.

The time is going to be precious. I'm excited to spend this time investing in you and your love life before the year is up. Don't miss it because if you miss this one, you'll be waiting until next year to join me again for something like this. lovelife reset.com. I'll see you there.