Marketing Happy Hour - A New Chapter for Marketing Happy Hour | Quick Podcast Update

Starting point is 00:00:00 you're listening to the marketing happy hour podcast where we discuss career and industry insights with our peers in marketing we're here to talk about it all like the ups and downs of working in social media how to build authentic relationships in the influencer and pr space managing a nine-to-five and a side hustle at the same time, how to be productive in your life and career without losing your sanity, and more. Ultimately, we're here to build a community with you because we're all trying to navigate the world of marketing together. Are you ready? Grab your favorite drink and join your hosts, Cassie and Erica, for this week's episode.

Starting point is 00:00:49 Hi, Cassie. How are you? Hey, good. How are you? Good. It's been a minute since we've done this. It's been a minute since we've even like really caught up and had people, you know, understand what's going on in our lives. So excited to chat with you today. I know you just ran a 10 K, um, anything else new going on with you? No, I'm, I'm back in my running era for sure. I used to run a lot in high school and college. And so this has been fun, but yeah, I did my 10 K at Disney, which was fun. Um, besides that, no, just podcasting, working on work. Um, nothing else is really new besides that how about you yeah I feel like it's been such a busy season for like all of my friends we're like I don't know when we're gonna see each other next but it's gonna be soon and we can't wait for the

Starting point is 00:01:35 holidays to like come and be here so we can rest a little bit that's adulting though unfortunately like we always talk about adult friendships and when you were kids, you used to see each other like all the times a week or whatever, like run down to the other person's house or like see each other at school. And now it's like adulting is like, you see people once every six months or whatever. It's, it's sad, but I think it just means that obviously relationships are important as adults and it just takes more work and intention to make them work and flourish so it just makes this work a little harder which is fine and it's you know like encouraging if you're listening to this being like i haven't seen my

Starting point is 00:02:19 friends in like six months like you said you're like that's normal that's completely normal things didn't change throughout your life there might be another time where you do get to see, you do get to be in community and you do get to see people, you know, a couple of times a week. Yeah. So, but this is your reminder to reach out to a friend that you haven't chatted with. It's I'm reminding myself, I need to do the same thing. So this is your reminder too. Oh my gosh. I love it. I love it. And I actually have a little bit of news. I can just get into it now. So it has been sort of a tough few months over here on my side of things, just like a combination of work getting absolutely insane and my personal time just becoming more occupied as led to some

Starting point is 00:03:08 like extreme stress. I really wrestled with my thoughts and prayed really hard about what to do about all of it. And I came to the decision that I really need to slow down. Unfortunately, as much as I wish I could just like win the lottery and not have to work, work does have to be a part of the equation. So I had to make the difficult decision to step away from some things in my life. And unfortunately, that does include marketing happy hour. This is so funny because I feel like I'm like firing somebody. I'm like, unfortunately, your role has been eliminated. But I don't know. I was like, I don't know how to put this into words. But, you know, I hope if you're listening to this, that this is sort of your reminder that even if you do love something and you're kind of scared to let it go, it's okay to make that choice that you can be at peace and that something can move forward and thrive and be what it's supposed to make that choice so that you can be at peace and that something can move forward and thrive and be what it's supposed to be I will say starting and building this podcast alongside one of my closest friends has been overall so much fun I have to extend my deepest thank yous

Starting point is 00:04:18 to Cassie for all of her brilliant collaboration, of course, still be having those marketing conversations over happy hour that originally inspired the show. And I know that you're in good hands with her as your host and all of the fun guests that are coming up. We have had such memorable, impactful conversations over the years and so many valuable connections and friendships have come out of this time as your MHH co-host. It has been the best three and a half years of community that I will always treasure. You can probably hear that I'm like reading this because I was like, I want to make sure I get everything in. But I have so much love for all of you And please rest assured that I'm cheering you all on. Please stay in touch.

Starting point is 00:05:07 Reach out to me on LinkedIn or Instagram. I'd love to stay connected. Also, before I made this decision, I was like stockpiling a bunch of beverages to try and like share with all of you guys. So I do still want to give like a shout out to some of these brands. So let me get my little stash here. This will be what I have in my glass coming up in the next few. I haven't tried all of these things yet. So if you are like, I wonder how that that one beverage

Starting point is 00:05:40 was that she was like talking about, please message me because I will tell you okay so I have um Olipop Dr. Goodwin which is like Dr. Pepper but I've never tried that one um the Ridge Rush Olipop yes that is like a new one that's good Mountain Dew like it's good okay yeah I'll have to try that and then then Little Saints Negroni Spritz. It's non-alcoholic. And I think Little Saints was just on Shark Tank too, really recently. So excited to try that one. I picked this up from Whole Foods. It's a Presto Limoncello Spritz. It's like a tall yellow can. It looks like it's really good. It's really like aesthetically pleasing. So I'm excited to try that one. I also have a straightaway Negroni

Starting point is 00:06:32 spritz wine cocktail that I'm excited to try. I picked up this harvest cider from Farm Club in Traverse City when I was up there recently. It's really good. I've had this so many times. So highly recommend and that will be on my Thanksgiving table. And then I picked up this one I'm like the most excited about, I think the nitro espresso martini that's from Long Road Distillers in partnership with Madcap Coffee. If you know me, I used to have a blog that was all about coffee. I had like city reps in like seven different cities, like my favorite thing. And Madcap Coffee in Grand Rapids was actually like the first coffee shop I tried outside of Starbucks and like made me fall in love with like, like roasteries and things like that. So

Starting point is 00:07:26 I credit them with a lot of like the reason why I'm very addicted to coffee. But it's fine. And they're honestly the best. So I'm really excited to try their canned espresso martini. But Cassie, is there anything in your glass recently? Yeah, well, first first I just want to say thank you for your wonderful tribute and message. That was so nice to hear. And it's just been such an honor for the last three years to build this alongside of you. And this would obviously not be a thing without you. So thank you. I mean, this has been such a huge part of my life the last few years and so many awesome things have come out of it but it obviously would not have happened without our friendship and everything and so just thank you for everything um and you will certainly be missed obviously uh

Starting point is 00:08:19 so yeah please everyone stay in touch with Erica she'll still be around. So reach out to her. If you have any questions just about things you've heard on marketing happy hour, just want to chat and get to know her in general. I highly recommend doing that. But, uh, oh man, what has been in my glass recently? I've been drinking a lot of DeSoir. They just came out with a new St. Moritz mule, which I have not tried quite yet, but I am excited to grab at sprouts. Um, they also have my favorite spritz Italiana, which is

Starting point is 00:08:55 a non-alcoholic version of an Aperol spritz, which if you know me, you know, um, and then besides that, man, what am I doing recently? I've been really into Prosecco mixed with St. Germain recently. I know that's kind of like a random combination. Um, but I'll do that if I, I want a little bevy at the end of the day. Um, uh, I'm trying to think, man, what else am I drinking? Um, a lot of sparkling water, a lot of water recently, as Erica said, I've been running a lot. So just straight up water. Yes. Lots of water in my Stanley. I'll add a little bit of like an electrolyte to it if I'm feeling crazy. Oh, speaking of that too, I have also recently tried liquid IV in my water and that has been really great. Um, so highly recommend if you need some extra electrolytes, but that's

Starting point is 00:09:53 about it. I'm I've been pretty lame, but you're inspiring me to go and find some new stuff. So I need to get to like sprouts or whole foods ASAP and just pick up a bunch of random stuff to try. So I'll definitely be doing that. I'll let you know how these things are and if they're like worth your while, because I'll try them over the next few months. Yes, please do. Well, thank you for everything. Of course. Thank you for everything. And thank you so much for listening out there. You know, a final cheers from me to you. I don't actually have anything in my glass. I was going to say, let me see if I can, there's my clink on my stand. I have a wine bottle and an empty mug. Is that whiny baby? Yeah. Nice. I love whiny baby. I've talked about them so much on the show. I was

Starting point is 00:10:43 like, I don't need to bring it up again. wait no that didn't even sound good I didn't hear a single thing okay if you you know obviously you're not watching this because it's not on video but Erica just clinked a wine bottle and a coffee mug nothing happened but it's okay well just that was a good sound effect we'll just superimpose like a clink sound. Maybe I can do that. We'll see. But no, thank you so much. I'll probably record like a little,

Starting point is 00:11:12 like what to expect moving forward type of deal. So look out for that. But cheers to Erica. Cheers to Marketing Happy Hour. Reach out to Erica. Send Erica a message. This is my challenge for you. Send her a message and tell her what you

Starting point is 00:11:26 most appreciated about her through this three-year journey. Tell her you appreciate her in general and just flood her with love and appreciation. That's my challenge for you in this episode. That's so sweet. I'm going to say do the same for Cassie. So that she feels appreciated in general. If you were to pick one, do it to Erica, but I appreciate it. Amazing. Well, thank you, Erica. Cheers to three years. Cheers to collaboration and just friendship and fun and everything and super grateful. Okay. Now that you've heard a little bit about our update for Marketing Happy Hour, unfortunately, Erica is moving on. She will be dearly missed, but I also wanted to share a little bit about the future of Marketing Happy Hour, what to expect, who I am if you are new here

Starting point is 00:12:19 to this community, and more. This show means so much to me. It is a place where I've connected with new friends, new partners. I have landed really exciting opportunities through this podcast, and I am so grateful to be able to continue, keep the momentum going as long as I possibly can. Podcasting is hard. Building this community is hard. It's a lot of work, but I appreciate you, your encouragement, you for being there for listening. And it's, it's all because of you. It's all just to help you. And also I'm learning so much through this journey as well. Our guests have been absolutely incredible. The people that I've met, the mentorship I've received through this podcast, the insights,

Starting point is 00:13:06 it's been a huge asset to my personal career. And so I'm so excited about what's to come for Marketing Happy Hour. So a little bit about me. If you are new here, hi, I'm Cassie. I have been self-employed for about five years now. I was working in the restaurant industry, but also for an agency in New York for several years. I had about five or six years under my belt before I branched out and started doing my own work. I do marketing strategy consultancy for a number of different clients and just helping them to clarify their message, to build a plan around their marketing. And a lot of what I am doing on a day-to-day is everything that I've learned through the agency space and through in-house

Starting point is 00:13:57 marketing for restaurants and the other brands that I've worked for. And being that I'm from the hospitality industry, a lot of what I infuse in my marketing strategy is relationship building and genuinely taking care of others and providing the best service and experience possible through social, but also in person. And so I absolutely love what I do. It's very challenging working for myself and at times is very lonely. Most of my work is remote, but I love it and it's great. It's incredibly rewarding. On the side of that, you may have also seen, if you follow me, that I host a podcast for Universal Studios, which is an absolute dream come true. I've always loved the theme park industry. And

Starting point is 00:14:45 again, just experiential in-person experiences. And so to be able to do that alongside my amazing team over there and just the guests that we get to meet, it's been so much fun. So I guess you could say podcasting is a pretty big part of my career. It's been exciting. And I think the biggest thing for me just overall in my career that I've learned is just saying yes to things, trying new things, including this podcast, including starting this community and just seeing what happens and just leaning into that, leaning into building new and different experiences and just continuing to pick up different skill sets along the way and improve your skill sets that you have.

Starting point is 00:15:24 And that's really been my philosophy. I don't know where the future of my career is headed. I really don't. I'm open to opportunities. I'm open to new things and just trying and dabbling. And I'm pretty passionate about what I'm doing now. But I also do know that I have big dreams and I have big goals and I'm personally just excited to see what happens down the road. And I'll be sharing all of that with you. I want to kind of lean into just what I've learned along the way and what I'm working on. And I also want to hear what you're working on too. And I think that's just the power of this community is just having a two-way conversation of just sharing what's on my mind, sharing the struggles and the things that I'm working on and leaning into, but also hearing yours too. I mean, that's so valuable for me personally of just

Starting point is 00:16:16 hearing and being there with other people kind of on the same journey and similar journeys as me. So look out for that. I'm excited for that and to share more there, but overall what to expect with marketing happy hour moving forward. There's not a lot changing, really. It's, it's really not. It's everything's pretty much staying the same weekly episodes on Thursdays, weekly email newsletter on Thursdays as well, which you can check out the sign up for in the show notes here. We also have an awesome LinkedIn open jobs group as well, where just post open jobs. And so if you're looking for a new opportunity, or just kind of curious what's out there, this is a really great place for you to check out. That's also going to be linked below. Right now, I'm kind of working on assessing

Starting point is 00:17:06 what can be built in the future too. So stay tuned. If there's something in particular, like a community or resources or anything that you specifically need right where you are in your career or your life, please reach out to me and let me know. But we have some exciting guest episodes coming up on our Thursday slots here. We have an episode with someone from PayPal, VaynerMedia, Urban Outfitters, Tom Holland's new non-alcoholic beer brand, Biro. I'm so excited about that. Uber, et cetera. There's a lot coming up and I cannot wait.

Starting point is 00:17:40 But also infused in there, I'm going to do some more solo episodes. I'm trying to challenge myself on this. So bear with me. But just again, talking a little bit more about career in general, leadership, something else I'm super passionate about, marketing, of course, and a little bit of entrepreneurship here and there. I feel like we have a lot of people here who are interested in starting their own businesses or doing a side hustle. So just talking a little bit more about that process, how I got started. Overall, I would love to hear what you are looking to learn or what you want to hear on the podcast.

Starting point is 00:18:15 And anything is accessible. Anything is available to you. So please let me know. If there's a brand that you want to hear from, let me know. Shoot me an email or a message on LinkedIn. All that's going to be linked in the show notes. Thank you for being here. If you got this far in the episode, thank you for listening to this update.

Starting point is 00:18:33 Again, I, it's a very bittersweet update today. I am very much going to miss Erica being here with me every single week, but we have a lot to look forward to. And so thank you for being here along for the ride. And I'll see you Thursday. Thank you so much for listening to this episode of the Marketing Happy Hour podcast. If you enjoyed this episode, please remember to subscribe, rate and leave a review on your favorite podcast

Starting point is 00:19:05 platform. If you want more of Marketing Happy Hour but don't know where to start, we invite you to download our free Marketing Happy Hour Starter Kit at marketinghappyhr.com forward slash starter dash kit. This interactive magazine-style PDF walks through who we are, includes helpful resources like a marketing term glossary and the printable daily planner sheet that we actually use ourselves, and contains clickable links to our episode recommendations by subject area. Not to mention all the fun extras like a quiz, the link to our Marketing Happy Hour Insiders Facebook group, a word search, a playlist, a goal setting guide, content inspo by month and more. It's our hope that you'll dive into this resource and walk away

Starting point is 00:19:52 more confident in your career journey with a group of industry pals that you can lean on for advice and support snag your free starter kit today at marketing, happy hr.com forward slash starter dash kit for all of the info you need to become a marketing happy hour insider.

Marketing Happy Hour - A New Chapter for Marketing Happy Hour | Quick Podcast Update

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