Marketing Happy Hour - How to Build a Powerful Network (+ Innovative Branding Strategies) | David Jaffin of OpenFortune

Starting point is 00:00:00 Hey, David, how are you? I am good. I cannot complain. How are you? I'm doing well and super stoked to have you. I've known you for many years. We kind of collaborated through a past role that I had in a past role you had too. So it's really cool to be meeting on these terms and just catch up with what you're doing. But got to ask you before we start, what's in your glass this afternoon? Or do you have something you enjoy sipping on throughout the day usually? So right now, it happens to be tea. I'm a huge coffee drinker, love coffee, love everything about it and love the coffee culture. However, I am a trader and have been drinking more tea to avoid headaches and all the reasons why people complain about coffee. So we'll see if it's sticking with it.

Starting point is 00:00:50 I think I've been doing it for like two months. But shout out Harney and Sons. If you don't like tea, you got to try that stuff. Yes, I can definitely agree with that. They have a great shop in, I think, Soho area. It's amazing. So yeah, love, love that, uh, that T brand for sure. That's amazing. Um, well, like I said, excited to chat, uh, you've been around the block, right? You're currently at open fortune. You've been at Vayner

Starting point is 00:01:17 sports. You launched your own business for a little bit. I'm curious with all of these different, I guess, roads that you've been down, what have you learned about yourself or your career along the way? Uh, okay. That's a big question, but I think that the biggest thing that I've learned that I am somewhat resilient. Uh, I didn't have to, to, I'd sometimes talk down to myself, but now looking back at my career and just my personal life in general, you know, when things have gone awry, I'm still here and I'm doing okay. So that is probably the biggest thing I've learned about myself. And then when it comes to like work and business, AJ Vaynerchuk, who was my old boss, Gary's brother at VaynerMedia and VaynerSports, he would always say under promise and over deliver in everything you do.

Starting point is 00:02:14 And I take that into my personal life as well. When I'm talking to friends or my girlfriend, it's like, oh, like, you know, this place won't be that good. Right. And then it'll end up being good or vice versa with work and saying, hey, I got this deadline. I know that this is going to take me a week to do, but I'm going to put it out two weeks and tell the client or whoever it is that it'll be done in two to three weeks, then come in with it in a week and they're going to think you're a superhero and just view you as somebody who says what they're going to do and does it. So yeah, I think those two things to answer your question.

Starting point is 00:02:46 Yeah. I think that's a kind of a tough lesson you have to learn over time, especially for our younger professionals listening. They're very eager, very ready to just please and accomplish whatever that goal or task is pretty quickly. But I think over time, you'll find that that reflects a lot better on you versus over promising and then just not delivering on your promise there. So it's always great advice to hear and be reminded of. Totally. And also like the world doesn't revolve around you in your entry-level roles or your senior

Starting point is 00:03:18 level roles. So all your boss is thinking about is, oh, David said he was going to get me back to this on Friday. Great. And then it's out of their, his or her head. Um, so yeah, I hope that advice can be taken. Uh, well, yeah, always. Well, so as I mentioned, you were in corporate and then you left for a little bit and now you're back in corporate. So we were talking kind of off record, you know, sometimes those pivots are hard to make. A lot of times, especially if we leave corporate, we say we're never going back.

Starting point is 00:03:49 We're never getting a corporate job again. And I think it's important to be open. So I'm curious from your end, just through these shifts, whether it's industry shifts or even just the style of work that you're doing, do you have any advice or encouragement to a professional kind of looking at their career and feeling like they have to stay in a similar path the whole time? And do you feel it's beneficial to kind of, I guess, learn from these different types of industries, types of roles throughout your career? Sure. Well, I never thought that I would be, you know, I would run my own company with the sports production angle and work with some of

Starting point is 00:04:31 the top athletes and then transfer from that into running marketing for a fortune cookie company that puts ads and billions of fortune cookies that never was on my radar or in college, but I think like life has a fun, weird way of working itself out. And also time is, I found that I loved running my own company, but I didn't want to fit a round peg into a square hole with the time being. And it's something where I do believe that I'll run my own business at some point. But life is short, but life is long in a lot of ways. Our parents, grandparents, generations, they were in jobs for 30, 40, 50 years. And that was just normal. Now, if you stay at a place for two years, it's normal.

Starting point is 00:05:22 And it's also like a good amount of time. People are like, oh, you've been there two years. That's a good amount of time versus our parents and grandparents generation. They would never say that. So I think, and then also on top of that, just learning from different people, this very cliche advice, but when you jump around jobs every two or three years, I think you take a lot out of it. Just speaking to a lot of people on my podcast, where I interview people on their job careers and journeys called How the Fuck Did You Get That Job? A lot of people have said you get rewarded for switching every two or three years. And I found so far that that's been, I've been rewarded for that. But I love where I currently am and, you know, just excited to see

Starting point is 00:06:09 where the road takes me. Yeah. Well, and I think too, with, especially at a younger age and when you're younger in your professional career, you have this eagerness about what's next, you know, what's the next step I can take, whether it's within a company or with a different company. And so I'm curious to your thoughts on just networking within a company where you're at to continue those relationships. And you never know, you know, where those relationships will come in handy down the road. So what advice do you have for just making the most of those connections within a company while you're there? And how do you foster those relationships within a business? I mean, I think that's, it's a really interesting question and I forget the exact number, but they say you can only really have like 150 real friends. Um, so I don't necessarily try to spread myself too too thin i'd rather have the the depth of a relationship um but also have those

Starting point is 00:07:07 weak ties um and and weak ties just no you know the person you're very friendly with them i think in my case it just happens to be very like i don't want to be salesy i just want hey like if i can help you great uh because they're gonna they're gonna decide to work with me or they're not. But just updating people on what they're doing, like being genuinely interested in what others are building, whether that be even just commenting on somebody's thing or shooting them a little text of word of encouragement. I think that goes a very long way. And then just being friends with people. Like I only have 20, 30 close friends, but I invest heavily in those relationships. And one of my best friends from high school

Starting point is 00:07:49 got me the job that I'm currently at. I never would think that, and he's been very helpful at the job I'm currently at and has brought in a bunch of deals for us. But I never thought my friend from sixth grade, seventh grade would help me out like that from a business perspective. But it just happens to work because he'll be one of the best men at my wedding, right?

Starting point is 00:08:10 So hopefully taking care of other people as well as them taking care of you. For sure. Well, let's talk about your current role at Open Fortune. So you've been kind of in the middle of this rebrand project and working through that. I'm curious with a rebrand, because that's a huge undertaking. How are you approaching that project or how have you approached that project in the past? And what kind of research are you doing on the audience, your potential client base in order to make sure that rebrand is reflective of the brand know, the brand voice,

Starting point is 00:08:47 the essence, but also speaking directly to the consumer? Sure. Well, it's funny because when I got brought in on, I was brought on as a, you know, VP director of content. And they know, everybody knows that social media is super important. It's a building block and companies should do it, right? It's 2024, people know that. But when I walked in and I was really excited to do that for them, I realized they had no foundational stuff and no foundational work on the brand or didn't know how to talk to their audience or anything.

Starting point is 00:09:20 So I was like, how am I supposed to really make good social content without knowing how we talk to our consumers? What do people like about us or dislike about us? Right. Instead of, I just didn't want to throw things at a wall. So I was like, Hey guys, what if we just made me out of marketing here? And I'm going to start with that stuff because that will help you grow this company when I'm here, when I'm not here, right? Just having the foundation. So first thing I did was I spoke to our internally,

Starting point is 00:09:52 asked people, who are we? What do we do? People had a very hard time with that, as well as in our website as well, didn't really give a good example of what we were. Our clients knew who we were, but our consumers didn't at all. good example of what we were our clients and our clients knew who we were but our consumers didn't at all so it was speaking to them and understanding okay what do what what do they think we are because the brand is what they think we are it's not what

Starting point is 00:10:16 I say it is right they open fortune is the greatest thing ever but if somebody's like yeah like that that's that's what it is so that's where i started um and then i started learning more and more about like what we were struggling with and backing up like open fortune it's an interesting company they own the production and media rights of over 2 billion fortune cookies with 47 000 restaurants reaching 99 percent of zip codes so that's more restaurants than uh mcdonald's burger king kfc wendy's combined uh but people didn't know that and people thought we just did 500 fortune cookies for kids wedding or not kids you know babies birthdays and weddings and stuff like that so i first thing was understanding hey we're

Starting point is 00:11:00 breaking into this new market brands like working with us but what who's i like starting with like who's our enemy right and it was kind of meta but i was like i think our enemy is kind of ourself i think the fortune cookie it's it's small it's tiny it's kind of you could say gimmicky even though i don't want to call it gimmicky right uh but versus our our alternatives which are marketers alternatives when they're buying out of home is airport ads, buses, subway ads, these big things that you see, right?

Starting point is 00:11:35 And I think that people are just viewing us as small because of that. So it's understanding, hey, we need to be self-aware that we are this fortune cookie company. It is kind of funny. It is weird. And understanding that that needs to come into our tone of voice. And we need to kind of be able to make fun of ourselves. So from there, I thought, hey, who's a celebrity or someone? Who's somebody that we can base ourselves off? And after putting more thought into it and talking to clients and different marketers, like

Starting point is 00:12:06 I wanted to find somebody that was both funny and goofy. Right. But I didn't want to be just like comics and Disney. Right. But also at the same point, taken very seriously in business. And that idea was Ryan Reynolds. Right. It's somebody who he can play a very very serious role he's very well respected in business and acting but also he can star in Deadpool he can crack a joke he doesn't take himself too seriously he'll buy a soccer team he'll do crazy shit and like I was like okay that's somebody that we can kind of relate ourselves to can our sales team talk like Ryan Reynolds like you know he's like the coolest guy ever. I can't talk like him. Right. But I can try to understand how, what he would say. So then I took our, our, our team kind of through this, like, what would Ryan say? What

Starting point is 00:12:57 would Ryan and asking yourself that question before you send an email or talk about our value prop, he would probably crack a joke. He wouldn't take himself too seriously. He would be authentic. Right. And from there, I was like, here are values, literally Googling Ryan Reynolds values and being like, okay, sure. They're open fortune values from now on. But I know I'm rambling, but that was kind of my thought process when working with brand and understanding where we are and who we are and how we convey that. Yeah. I feel like that's such a good exercise to do, even if you're not going through a rebrand, just having that brand voice locked down and everyone in your team, as you mentioned, is aware of how we speak, how we portray ourselves online and sales calls and sales emails. Um,

Starting point is 00:13:47 I think that's such an important exercise to do even every once in a while, just to ensure alignment. Yeah. Yeah. Well, I want to know too, you know, with this whole project and undertaking, you mentioned, you kind of came in and said, Hey, we need to do this or else I can't really do my job. Um, how did you kind of pitch that or build confidence in order to pitch that? Cause I feel like there's a lot of marketers out there that are like, I feel like I know what we need to be doing, but I don't know how I should be preparing to present this idea or pitch this idea. So any tips on that? What kind of like data or insights should you bring to the table in those kinds of conversations? Sure. So any tips on that? What kind of like data or insights should you bring to the table

Starting point is 00:14:25 in those kinds of conversations? Sure. So there's two things is one is like, here's, here's what's working or here's the problem, right? Here's what's happening. And our, our customers and people are future customers don't know who we are, right? That's marketing is understanding, Hey, how do, how do we get them to think that we are the cool kids or they need our product and if we don't do anything everything stays the same right the definition of insanity is doing the same thing over and over again expecting different results so hey team if we want different results maybe we've never gone through this brand thing we we should do this and just understand kind of i just used that quote like i pitched a made a deck for it i was just like a brand i forget who

Starting point is 00:15:04 it is a brand isn't what you say it is it's what they say it is here's what other people are saying what we are this is not what we are okay how do we change that we have to go through this brand exercise the tough thing and I think the hardest thing is like how do you because the last thing a founder anybody wants to do and pitching internally or you're pitching is building everybody's seen the 150 page brand guide yeah that just is like collecting dust under everything and never gets used that that is just a waste of money right and my process was and people will push back i mean i've never done a brand. We all for like Pepsi. That's a different beast, right? We're talking smaller, more nimble shops. But I wanted to make it six, seven pages. I wanted to make it really easy and digestible. And even from the jump, like

Starting point is 00:15:54 empathizing about the first page on it is like, first off, you might be rolling your eyes at the notion of this brand guy, salesperson, right? Because they are right. they're like fucking david sent me this fucking band guide i don't want to read this like i just need to close deals or whatever it is yeah but i think the second thing was having a plan for it before it's even finished right so my plan was like hey and i i was very open with them that i never had done this, but they believed in me. And I said, what if we create an AI robot that can be an amazing copywriter and understand our tone of voice? Because I know that our salespeople were not writing majors in colleges. They, they're, they're really good at sales, but they're not necessarily the most creative writing type but what if we can build something that understands our value prop understands how we speak and then when they're talking to jet blue air airways or jet blue airline they can say hey

Starting point is 00:16:56 here's the email i want to send can you copy and paste it into this robot and make it more tone of voice like and i think that help them understand like hey this can be really usable and not just collect dust so i i went through that project simultaneously while building the brand guide guidelines and now our sales people use that ai robot to help them kind of get into more of a what would ryan rey Ryan Reynolds say response and it gets them 80 90 percent there there's still error and sometimes it still sounds like a robot and atrophies but at least the founder and the rest of the cc was able to say hey David has a plan with it it's not going to collect dust it's also not going to be 100 pages and here's here's how we not going to collect dust. It's also not going to be a hundred pages. And here's,

Starting point is 00:17:45 here's how we are going to use it. So I think that helped. Yeah. So I didn't. What, um, what platform or platforms are you guys using for that kind of process and build out? I wish that I recorded the whole entire time I was training it because it was kind of funny and I was like oh we're I remember typing like you're my favorite AI and uh it was like that but I didn't know how to respond um but I I just kind of trained it like I would train any like a creative writer writing or brand marketing manager like somebody underneath me and just being like, Hey, like I really liked how you, so here's what we do. First of all, here's the problem we were looking to solve. We need something that can,

Starting point is 00:18:34 and it was chat GBT, right. And I'm sure there are more efficient ways of doing this, but here's the problem we were looking to solve. I need some, a robot that is going to spit out our value prop and can take any email that we are going to ever send in our sales or, or that can write like us. And I need you to put it in tone of voice for us. Okay. What question asking is like, what questions do you need for me to answer in order for you to job, do your well okay comes up with more and then give me an example

Starting point is 00:19:05 v1 it was shit but I was like hey this is really good but like can you just tweak this like I didn't like how you talked about put our clients in a joking manner we shouldn't joke about our clients right we can make fun of ourselves but like let's not make fun of uh purple mattress for working with us right um and it was just kind of through that iterative process and it was like about like 40 hours that i was like oh okay like now i think it's a better writer than i am um which is scary to replace yourself but at the same time like i don't want to write everybody's linkedin post right i just i don't right so i'd much rather the ai um and there's its own struggles with it of like, it does atrophy.

Starting point is 00:19:48 And then you need to kind of train it up again. But it's definitely been very useful. And I would suggest like for anybody, just like screw around with AI, have some fun, see what it can do. I think you'd be surprised. And just try different use cases because it's being used to solve way bigger problems and issues than brand guides. So I'm sure that I know that it can do a good job helping you build a brand guide, et cetera. Yeah. And we don't have to be afraid of it. I

Starting point is 00:20:17 think there's a lot of marketers still like, this is going to take over my role. This is not helpful or this is data privacy know, data privacy, whatever, whatever. But I think there's so many ways it can just enhance what we're doing that I can be open to it. Yeah. Yeah. Yeah. I use it to write, help myself write emails, format notion documents, check for grammar. And those are things that save time. And on top of that, like, yes, I don't want to be scared, but at the same time, like, uh, what was it like Henry Ford said, like everybody would just want a faster horse. Like this is,

Starting point is 00:20:50 this is learning how to drive a car. This is learning how to ride a horse and the best marketers I think are going to be the ones that can use it, uh, and know are familiar enough with it to use it. Cause then they'll be able to scale out their teams and at a way cheaper cost. Yeah. Let's see where it goes. Well, let's pivot a little bit and talk podcasting. So what benefits have you seen to come from podcasting for building a brand? I'm curious how it's kind of enhanced what you're doing over at open fortune or um

Starting point is 00:21:26 you know what just what's your experience there overall yeah I I think it's one of the best things I've done uh and I was very very skeptical uh I remember me and my old roommate old co-founder we we started it together and I was like really I really, I'm going to be a podcast host. And then secondly, like, really, like I'm going to be another white dude with a podcast. Like, I don't, I don't want to be that guy. And now fast forward four years later, I'm, I'm that guy. Um, but I do think that the biggest thing it's provided me is the ability to learn from others and open doors that wouldn't have been opened um i remember the first 10 episodes i literally just asked anybody ever anybody who wouldn't say no like my friends who couldn't say no to me uh who who had cool jobs and i was like all right cool let's let's cool. Let's try this out.

Starting point is 00:22:27 And then like episode 11 came by and like, I was like, I'm just going to shoot my shot and invite the CEO of Blue Stone Lane. It was like my favorite coffee shop. And within five, 10 minutes, I'd love to come on this. This sounds great. And I was, we had 11 episodes

Starting point is 00:22:41 and it was just my friends and nobody was listening. I realized, okay, this is a real tool to build relationships and learn from people. And a lot of these people haven't been on podcasts. They're not and they want to talk about themselves. When you ask me to come out, I was like, great, I'll talk about myself for an hour. Like everybody does. And you're lying if you don't.

Starting point is 00:22:58 That's what I kind of realized, like, hey, there's something here. I need to keep doing this. And fast forward 130 140 episodes later, it helped me secure the job at Open Fortune, they came on and sponsored the podcast, use it as a huge biz dev tool for them. I get to talk to cool people. Well, so you guys are putting together really amazing social content to for the podcast. And I know that's always a question of how do I get creative with social content? You know, a lot of people, their podcast content looks the same. It's, it's the same short clips of just the host, but you guys have gotten really creative. I feel with it. So any tips for getting creative

Starting point is 00:23:39 or innovative with your social media content, um making it stand out from the rest. Yeah. I have to give a big shout out to Jay Kerwitz. He is my friend from high school. And back to your question about how do you create relationships? He wasn't even the person I was referencing from high school, but he's somebody who came to me and actually I came to him. I saw all the stuff that he was doing with Thursday Lab and he said founders and people in C-Suite need to create more personal content I saw what he was doing I was like great can you can you hook us up and so he's been editing a lot of those clips and I think it just comes from how do we make it different it comes to what questions can we ask to kind of I don't want to be a gotcha podcast, but feel like these people are a little bit more themselves.

Starting point is 00:24:27 They haven't drank in two beers, but they feel like they're a little loose. And they're just talking like a human being and not spitting out buzzwords. And I think from there, the content just is better. But I think it's something that everybody's struggling with it is it's hard to create good podcast content uh or content in general when it's so saturated everybody a lot of people have podcasts a lot of people are putting out content constantly so uh just how do you differentiate yourself whether it comes from the visuals uh or the question and also making sure that the content is, I try to make the content for the guests and making sure that they feel heard and they just think this was the best podcast that I've been on.

Starting point is 00:25:14 Cause then they're going to share it. And if they share it, then you're getting to a whole nother audience that might share it. So I start with them in mind. And I know that Jake at Thursday Labs does as well. And I hope it's working. We'll see. But I think it's a question that everybody's constantly asking themselves. Yeah, for sure. It's great. And I think too, we were again, talking about this off record, but I think there's always this question with building a podcast, especially around a brand of, I want to get it sponsored. I want to get it, you know, I want to monetize my show. That's like the ultimate goal. But I, I like how you have this

Starting point is 00:25:51 position of my goal is to add value to the guests, to create a great experience for them, but also to create a great experience for the audience too. And I think those benefits of driving whatever you want to drive to your business through that podcast will eventually happen if you focus first on retaining attention, serving the audience, etc. So any additional thoughts on that with just changing your perspective on it? Yeah, I mean, you wouldn't go up to somebody and ask them for money, really, unless you're in a really dire situation. So asking a viewer, right, a consumer for money is like crazy from the jump. And you need to build the value on the front end to help them or to actually make that possible. I view my podcast as something that I've been doing it for four years. And I check the listenership a little bit, but I view it as either a sunk cost for

Starting point is 00:26:47 myself and the company and not being something that's going to return on investment immediately. And I think with that, it provides yourself more grace. Like I'm not trying to live off this podcast. I'm not trying to pay rent off it. I'm just trying to meet new people, provide, like get to know them, give them a platform to tell their stories and the rest will work itself out. And to date it has, but I think people, it's the same thing. Everybody wants to get rich quick.

Starting point is 00:27:20 And a podcast is not a get rich quick scheme. When I was advising professional athletes on starting podcasts and not, I was like, this is actually the worst ROI based on dollar to dollar metrics. However, if you do this right, it might. And I remember I explained this to Xavier Scruggs, who played a couple years in the league. He's looking for his next step.

Starting point is 00:27:42 And I explained that this isn't going to make you rich. This isn't going to pay for your kid's college tuition. However, it will open up doors that will be ROI positive for you. And then within a year of doing his podcast, he got an offer from he had somebody from ESPN on and then they brought him on. They love the way he interviewed and kept it casual. And then now he's one of the hosts of baseball tonight, a couple years later, and is getting checks from ESPN and living out his dream. But I don't think those happen without casual and then now he's one of the hosts of baseball tonight a couple years later uh and is getting checks from ESPN and living out his dream but I don't think those happen without him understanding that I'm just going to put out 50 episodes and see what happens yeah yeah and I was

Starting point is 00:28:17 talking to someone the other day too about using it almost like a client generation lead funnel type of deal obviously not using that as like the main reason you're reaching out to someone, but to your point, it's a lot easier to make an ask of, hey, come on my show versus, hey, can we sit down for a demo for 30 minutes for me to share about my service or product? And that's the way you're building a relationship.

Starting point is 00:28:39 It's a lot easier of an ask to spark that relationship that could potentially turn into revenue down the road. I'll be totally upfront with you. When I started the podcast, it was not about lead generation. It was just, Hey, let's talk to cool people. Now with open fortune, we're upfront that it, that it is. Um, and B and at first I was a little hesitant about it. I was like, really? Like, do like do we are we are we doing this for lead generation like it's not going to come across authentic and which I hate that word but I used it and uh and then I was kind of starting with like it was a little bit more bait and switchy to be honest and then it was just like you know what let's just come up let's be come out with it saying hey this podcast is sponsored by open fortune I'm the CMO of this company. And we want to have you on as a guest.

Starting point is 00:29:27 Here are the guests that we've had on in the past. And nobody has said anything. We had like 80% of those turn into SS1s for us or like hop on a call with us. Nobody has said it felt bait and switchy because every podcast has, or not every podcast, but it's very common for podcasts to have sponsors and all we're saying is this we want to meet cool people we want to have you on the show

Starting point is 00:29:54 here's what open fortune does after the show we're in the sponsorship read if it makes sense stop on a call great if not all good And people have been like, that's great. That's awesome. Cool, sweet. And it's been working really well from creating relationships and lead flow. So I think being upfront with it too is possible and doesn't look bad on your character. At first, I thought it would. And if you're just upfront and clarity is being kind, uh, then it'll pay dividends.

Starting point is 00:30:26 So I think your friend is right. Uh, and I think more people should, should do that. Yeah, for sure. Well, I want to talk to you about some of your personal endeavors and how they're contributing just to your overall mental health, wellness, everything to be able to show up as a professional, but you've done a lot of triathlon training, leading a book club, volunteering as a tutor, which is all amazing and incredible just to have those outside, uh, things and hobbies and

Starting point is 00:30:56 activities that you're into. So yeah. How does making space for those personal pursuits contribute to how you show up as a professional? Yeah, I think coming out of college, I was like, grind, grind, grind, work, work, like work is your identity. And then kind of realized, okay, there's more to life than just work. And I need to make space for that. And that's how I show up as a good partner in my relationship. That's how I show up as a good worker for Open Fortune, a good colleague, as well as a good friend to anybody. And you have to make that space. It's cliche. So for me, I saw doing the marathon, doing Half Ironman as something that I can, it's goal setting, it's something out of work, and it's taking care of my personal health I've been going to therapy for four or five years um like a lot of people and

Starting point is 00:31:49 it's becoming less taboo for dudes to talk about I think more like straight guys should go to therapy um and that's been that's been helpful for me uh just to talk about nobody at work wants to hear about, no, nor should they, you know, you kind of got to keep it, uh, business and personal separate like church and state. And I think just creating space for yourself as cliche as it is, uh, is super helpful and finding ways to give back, um, as much as you can. Yeah, 100%. And you got to talk about that stuff with someone, right? You can't keep it all in. And that's if it's a therapist that can help you process and work through things. I think that's, you know, that's the way to go. So that's amazing. Well, thank you so much for joining us.

Starting point is 00:32:37 This has been so helpful. We'll definitely have you back down the road to catch up and see what you're up to. And hopefully you'll be joining us for an event in June in New York. So we'll look forward to that. Uh, but gotta know where we can stay in touch with you. Where can we find the podcast? And we'll of course have everything linked below as well. Yeah, you can, it's called how the fuck did you get that job? Um, and that's what it's exactly about. And you can find me on Instagram at Jaffin, J-A-F-F-I-N, or add me on LinkedIn. Um, and would love to, you know, connect and talk to, talk to anybody about anything that I spoke about or something unrelated completely. Yeah, for sure.

Starting point is 00:33:18 And how about Open Fortune? Where can we, uh, learn more? We can find, you can find open fortune at open fortune on socials. Mostly LinkedIn is where most of the content is coming out, but also open fortune.com and hit me up if you want a box of fortune cookies and I will send you some because that is in my perks. Love it. Love it. Well, thank you so much. We really appreciate you joining us today. Yeah. Yeah. really appreciate you having me on. I'm honored.

Starting point is 00:33:46 Excited to see you this summer. Thank you so much for listening to this episode of the Marketing Happy Hour podcast. If you enjoyed this episode, please remember to subscribe, rate, and leave a review on your favorite podcast platform. If you want more of Marketing Happy Hour, but don't know where to start, we invite you to download our free Marketing Happy Hour Starter Kit

Starting point is 00:34:11 at marketinghappyhr.com forward slash starter dash kit. This interactive magazine style PDF walks through who we are, includes helpful resources like a marketing term glossary and the printable daily planner sheet that we actually use ourselves, and contains clickable links to our episode recommendations by subject area. Not to mention all the fun extras like a quiz, the link to our Marketing Happy Hour Insiders Facebook group, a word search, a playlist, a goal setting guide, content inspo by month, and more. It's our hope that you'll dive into this resource and walk away more confident in your career

Starting point is 00:34:51 journey with a group of industry pals that you can lean on for advice and support. Snag your free starter kit today at marketinghappyhr.com forward slash starter dash kit for all of the info you need to become a marketing happy hour insider

Marketing Happy Hour - How to Build a Powerful Network (+ Innovative Branding Strategies) | David Jaffin of OpenFortune

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