Marketing Happy Hour - How to Humanize Your Brand | Jennie Yoon of Kinn Studio Jewlery

Episode Date: June 4, 2024

We're excited to introduce you to Jennie Yoon, CEO & Founder of Kinn Studio - a fine jewelry DTC destination crafting a legacy of modern luxury. In this episode, Cassie and Jennie chat through her experience as a founding employee at CASETiFY, the inspiration behind her fine jewelry brand, how she transformed her side hustle into her full time focus, the psychology of marketing and how to humanize your brand through direct connection with your consumer. About Jennie: As a Korean immigrant who moved to Southern California at the age of 12, Jennie Yoon embarked on a path that led her to create Kinn Studio, a modern-heirloom fine jewelry brand in 2017, inspired by a family tragedy in which her family’s heirlooms were robbed from their home. Yoon sought to create her line of timeless pieces in honor of those sacred lost pieces and to create a destination for new, modern heirlooms. Check out Kinn Studio: Instagram | LinkedIn | TikTok | Pinterest | kinnstudio.com ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Jenny, I'm so excited to have you on marketing happy hour. Welcome to the show. How are you doing? Thanks for having me, Cassie. Um, good. It's Monday. Um, you know, happy hour will happen a little later today. Yes. Yes. Well on that too, what's in your glass right now, or what are you excited to sit for a happy hour later today? Oh, so my morning normally starts with my oat milk latte. Um, that's just my, that's, uh, you know, the start of the day. Um, and I've been trying to do, you know, just more water in general. Yes. Um, but right now I am drinking this beet celery ginger juice. A lot of people are sick and I'm trying to like not get sick yes and it actually tastes really good um but then in the evening I switched to I guess another kind of red an Italian red like my husband and I've been on more of like that um non-californian yeah which has been really good um so yeah that's my fluid for throughout the day

love that oh my goodness yeah we love supporting local wineries but it's good to kind of switch it up a little bit here and there um do you have the juice did you make that yourself or did you get it from a shop somewhere uh i did get it from a shop. We do like live behind like a grocery, like a small grocery store. They have like fresh juice every morning. So I grabbed it on my way out. Just again, I was in the hunt for let's not get sick. What can I take? Yes, I feel that I feel that I know anytime I'm around someone who's been sick, I'm like, ginger shots, vitamin C, vitamin D, I'm outside for 30 minutes a day, everything I can. Cause you, I mean, running a business, I can imagine like can't, can't have anything slow you down. Right. So yeah. So, okay. I want to dive into your story.

So can you share a little bit about your personal story behind the creation of Kin Studio? What, what really inspired creating this brand? And tell us a little bit just about your personal journey into the world of fine jewelry. I probably don't have the most traditional career path, to be honest with you. I'm not from fashion. You know, I didn't have like this linear, like start here and then you grow into something. And it's just been a little bit of zigzag, but I do have to say like every piece of it has been, I guess in hindsight now has been super helpful. So I graduated undergrad with psychology and social behavior, which I had no idea what I wanted to do with. I like the topic, but I had no idea what I wanted to do. Right after graduation, like many, I was just

interviewing. I was just, didn't know what I wanted to do. I've had some, you know, side jobs here and there. I worked at a Hyatt, like the hotel in college thinking I wanted to be in hospitality. And I realized, okay, maybe that's not the path I wanted to get into. I worked a little bit of retail and I was like, okay, maybe that's not for me there. I landed in human resources. I did think it was like the most practical and logical role. Like every business has one. Can you tell I'm a Virgo? I'm just like super practical in so many ways. But that did lead me to working for a law firm and then to a media platform company that eventually acquired MySpace. You know, had such a young career watching a company acquire you know another giant company

I was just mesmerized by what all the things that goal was behind um you know behind doors and being in HR you got to see a lot of that and you know like people building and all that good stuff. So yeah, I mean, while I was doing HR, I got, I mean, especially at my space, I got a chance to work with a lot of engineers and people in tech who were also leaving the company to, and I was doing, you know, some of the exit interviews. And of course, I'm thinking that question, like, where are you, what are you doing, you know, some of the exit interviews. And of course I'm thinking that question, like, where are you, what are you doing after? What are you, you know, where are you going? And they were all telling me that they're going to start their own companies. And again, this is, I know this totally ages me, but you know, 2010, that's still in the early, early days of,

of startups. And it didn't make a lot of sense to me I was like you know what do you mean you're gonna you know how are you gonna pay yourself um like who are you working with and again I'm just a very curious person um to begin with I'm almost like tell me everything you know so I can learn from that that itch kind of got my eyes opened into the whole startup, entrepreneurial world, what it takes to be in there. And looking back, I mean, my dad, you know, has had his own business. And I was like, oh, this is entrepreneurship. So I kind of started to draw the lines here and there.

At the same time, I was working, while I was working full time, I was getting my MBA. And I promise I will get to kid eventually. But during my MBA with the program, I got a chance to live in Hong Kong as like a study abroad program for about a half a year. And it's something I didn't get a chance to do in undergrad. So I thought, you know, why not? Here's an opportunity to just be abroad. While I was studying, I networked a lot. I wanted to see what the culture was like there.

And that's where I met Casetify, which is the company that I was with prior to Kin um that's where I met the the co-founders um and I was hired on as an intern then into as a first employee to the company and the founders being out in Hong Kong um they've asked me to you know bring the company out to the US. And I helped establish the business here while I was finishing on my program. And, you know, that turned into seven, eight years. And, you know, as a first, one of the first employees, you literally are kind of acting like a founder, you know, building everything from scratch, you know, building out marketing programs,

hiring people. Yeah. And so I watched that, you know, help that grow. And, you know, I want, there were many times where I did think I definitely want to start my own business one day. I just never really knew what nor was I passionate enough about any one particular thing. And right, it's the whole like, I'm very comfortable here, comfortable in a sense that I'm doing something really great. It's exhilarating. And, you know, why would I leave this for something else? Right. And unfortunately um in 2016 or so uh my parents house was broken into uh this is my family house you know we had you know I lived there my throughout my my high school um and uh all their family heirloom was taken. So including my grandma's engagement ring, my dad's watch, like pieces that I was supposed to be handed down.

And the idea was simply to replace some, some jewelers down here that were kind of turning me away. No, I can't make you that or, you know, no, this is $5,000. And I think myself as a shopper, I quickly got a little bit intimidated by this whole shopping experience of being, you know, looking for fine jewelry. I don't think at the time I even understood the difference between fine versus plated. Again, the curious me, I think I just kept poking around and there was one bench jeweler who kind of, you know, I kept coming back, you know, probably annoyed him a lot. And, you know, he then kind of started to teach me a few things here and there. And fast forward,

he starts to make me some pieces. And then it became my friends and family who were asking for you know pieces um what I knew how was e-commerce so um again I'm still working full-time for Casetify and um at evenings and weekends um I built I I took a Shopify template and, you know, I took some iPhone photos and I, I made a site just to, again, just let's see where this goes. Right. So I, I guess this is the beginning of what we call side hustle. Um, and yeah, I drove that for about a little over a year. Um, and then I, you know, I was always down to that question of when am I going to, you know, is this going to be a real thing? Do I leave something really good?

And fast forward, it's been almost seven years this October officially that that can spin around. So that's my twisted journey. Oh my gosh. I love it so much though. And it's so cool because even in the earliest stages of your career, you mentioned psychology and then law and tapping into the, all these diverse industries. I feel like sometimes as professionals, we look at these

crazy career journeys we've been on and there was, and we're like, there's no way none of this stuff added up to where we are today, or there's no way my past in law or psychology or any of this stuff like matters, but it's all of those pieces add up to what we're doing today in our lives. And I think just remembering and tapping into those knowledge areas and expertises. And I mean, even just thinking of psychology, I was fascinated about psychology back in college and took several classes and just using even that knowledge and pulling it into marketing and how do customers want to be spoken to? What are the needs of the consumer on like a very personal and human level and just infusing all of these

past experiences that we have into what we do today and appreciating all of that stuff. So I want to give you kudos for just navigating all these different avenues and paths and everything. And it's, it's always so fascinating to hear that. But I think that really makes you both as a professional and a person, such a well-rounded human being. And I know for a fact, all of those steps led to where you are today. So I, it's just incredible to hear. So thank you. I don't take any of that back. You know, a lot of people are saying, well, what do I need to do, you know, to become an entrepreneur? What do I need to do to do X, Y, Z? And rather than, you know, rushing into what, well, actually,

it's always good to kind of work yourself backwards, but, you know, there is no harm in, you know, go in with the full heart. And when you're in something, when you decide to dedicate yourself to, you know, a job, whether it's temporary or freelance or, you know, project, go full wholeheartedly and learn from that because you don't know where that's going to be taken to as kind of like your next, next step. So yes. Yeah, absolutely. Okay. So thank you again for sharing the story behind Ken studio again, just, it sounds like a very personal brand that you've built. And I love just hearing the founder's perspective of that, but how do you currently either today or even just along the years, how do you approach brand development and business strategy just to create a brand that resonates with modern shoppers while

honoring those timeless traditions? I know a lot of us could agree that heirlooms from family and just pieces from our background and it's such a special thing. So how are you kind of infusing that into this modern day of fashion and trends and, and everything? I mean, this is probably a not PR friendly answer. But to be honest, I don't think I went in with the specific strategy. I didn't have a business proposal. I mean, as much as I did get my MBA MBA and I learned the foundations of, you know, how to read a PNL, how do you, you know, market your, your brand, but this truly, because I went in as a passion project, I was speaking as if how, you know, like, how do you want to be spoken to? I think the aha moment for me, again, only in hindsight, because I think in the moment, I didn't realize it is I had friends and family and friends of friends, for that matter, starting to ask's an itch that you want to scratch, what is that? Because I bet you

somebody else, you know, somebody else wants to know the same thing that you do. And, you know, if there's Google, I mean, yeah, Google and see what, you know, answers are out there, but, you know, maybe connect with those people and, you know, see who they are, randomly reach out on LinkedIn and say, hey, I saw that you wrote an article about this. I have the same question, like, where did you, you know, where did you go to, like, get those answers? Or like, what's your path been like? I do genuinely, you know, cold, outbound reaching and connecting with random people. But back to your question about how did I create the strategy? I mean, I don't think I necessarily had a formula. But, you know, I think

if I can spell out the years in the making, I think the first year, first and foremost, was just focusing on the product, right? So whether you're building a product centric company or service centric company, that product, whatever that offering is, like it just has to be solid. And if you think that you cut corners to make that or build that service, well, guess what? Someone else is also going to sniff that out. So make sure that your product is something that you can live behind. You know, that's something that I realized, like looking back at Casetify days two, you know, we were doing a lot of drop tests. So put the phone case on, literally throw it from, I don't know, I think we did like a three story high drop test and we dropped it and nothing

happened to the phone. Like, can you do that? Do you stand behind your products first and foremost? So understanding that along with, again, answering the same questions that you have, like, are there people who are wondering of the same thing? So that's the first year for first and foremost. Second year, I think I got into the positioning of the same thing. So that's the first year for first and foremost, second year, I think I got into the positioning of the brand, right? Um, I, because I didn't go in with, you know, pretty branding, um, the, the exciting PR launch, um, a launch party with influencers invited. I didn't do all that. I skipped all of that. So I was like, okay, maybe this is a time that I should focus on that. And I know I had a point of view. And

the point of view was that to me, fine jewelry wasn't necessarily an accessory, which it can be. And I, you know, I myself sometimes mix and match with um costume jewelry or you know bigger pieces that I can't make it in with solid gold or you know real big diamonds um but like to me fine jewelry meant something that gets passed on with source I mean mean, oftentimes, you know, I, you know, I point out, oh, I really like that ring that you're wearing. You know, where did you get it? And their answer is often, oh, it's my grandma's. And that's almost always the best answer, because they'll be, they'll come with more and more stories of how they got that or who that person was and why this meant, you know, something so important for them. So again, it's the, it's the positioning of how does your brand exist in this saturated

world? So with this point of view, I didn't necessarily know how to spell it out. So I did reach out to an old business partner and I said, hey, how would you like to work on this project to help me make it into a living, breathing world with reference points, rules is a brand? What is it supposed to feel like, smell like, look like? Who is she? And who is she not? So we really like worked hard on that in the earlier years. And it's something that I do recommend people to do maybe year one. Earlier, the better, because I think the positioning is kind of like your foundation to everything else that you built upon. And then year three and four, we worked on operations, expanding our manufacturers, along with product expansions, right? We launched in an engagement line, because just because it was a natural move for the business uh we were doing vintage drops because i was curating a lot of them i was wearing a lot of them people were asking for sale and you know i made it as part of the kin formula um and then we're on year five

six um we kind of pulse back on operations because at the end of the day like know your numbers um and then now we're just kind of doubling down on hiring the right team so i mean this was like our years of again our our version of the formula there's really no right or wrong ways of approaching it um but that's how we, at least we approached it. And it seems like it's been good so far. Yeah. Well, I love how you broke it down year by year too, because I feel like a lot of times as business owners or even being inside of a corporate organization, breaking down that strategy or plan, we feel like we have to optimize all those areas at once or pretty close together. So I love how you have kind of shared, you know, take it one step out of,

out of time, perfect this area, then move on to the next one. And I feel like that just allows you to have this perspective of we're always learning. We're always growing. We're always trying to figure out what's, what's next or what's better or what can we do to improve the customer experience or the story or whatever. But I think that's so important to remember because especially when it comes to just comparison and looking at everyone else in the world and just saying, oh, we have to look like this now, you can kind of take a step back and get to that point eventually. But I think that's always a good one. And I mean, there's, there's so many

layers behind that. And I didn't, let me be clear. I didn't go into some of these years being like, this is what I want to focus on. I think it was just a matter of, okay, this seems like this is the weakest link of the business today. And that's where I decided to shift my focus to, but yeah, it's, it's constantly building on another. And oftentimes, you know, revisiting something that you've built on is always fun too. Like I look at my brand guide that we built again year two and I'm like is this still relevant right kind of like pulsing back to say did I grow out of this as a business um is this still resonating with the customers and you know I was recently at a um what do you call it a conference and they said as as um outdated as this sounds like

figure out who your vip customers are and get them on the phone yeah and i mean i'm a millennial so like i'm like okay phone doesn't bother me but like it's not my preferred method unless like I'm phoning you know my my mom or my best friend or yeah um but like to use it for work I was like okay that sounds a little it seems hard but um I remember uh when we launched our new website earlier this year um you know we there was one like our Vvv vip customer she's like i love your new uh new website but like i have feedback and i was like oh my gosh yes give it to me um so i suggest i was like hey can we you know hop on a google meet i'd love to kind of like share the screen so that you can walk me through where

you're kind of like getting your raging clicks or like where you're getting stuck, where something doesn't make sense. I want to say that was like one of the best calls I've, I've had in a while. I would say, I think for, for business purposes, because she was telling me exactly where like, she wasn't, she was like, this is not aligning with me. And I'm like, this is gold. And these are things that I can take back straight back into the business. And then, you know, smaller, the business you are, the faster you can make some of these improvements. So yeah. So I was thinking, okay, we could do a couple more of that. Like, what would that look like? So pulsing back to your, your initial approach,

making sure that it still resonates with your customers. I think it's super important. Oh, for sure. For sure. And we can make so many changes all day long of what we think things should look like, but taking it back to the customer, because they are the ones who are going to be going through that journey is so incredibly important. But kind of on that, I want to talk a little bit about marketing. So since launch, what strategies have you all implemented to expand your reach and connect with your target audience? And so you kind of mentioned, you know, doing those VIP calls is one of the pieces after you've built this target audience and established your customer base. But leading up into then or even now to even expand even further, what are you guys kind of focusing on here in 2024 as we're speaking?

Yeah. I think being a D2C company is, I mean, as competitive as it's become today, I think it's one of the best things and one of your advantages, if anything. You get to own your channels and you get the opportunity to connect with your customers and literally direct, I mean, direct, D to C means direct to consumer, right? So you don't, you're not selling through a wholesale.

You're not, you know, you're not a platform for someone else. You get to talk to your customers. And looking back, I think what was most helpful is, and it is actually a full circle moment because we just opened up our first concept store. We, well, so I attended a lot of uh marketplaces so like pop-ups um including the one at the platform so I I remember poking around I'm like okay this online thing is great but you know customers are already saying that I don't know my ring size I'd love to see you in person. So I would try to look for pop-ups and this is before the pandemic. So one of the things that I did was try to look for pop-ups that are

like-minded, like-minded as like the brands or the type of the customers are going to be coming around. So, you know, I set up a little, little, you know, table with select pieces, meet the customers in person. And the fact that I got to, again, it's the whole in person, I get to talk to the customers in person, ask them the questions, seeing them literally try on your product and then putting it down. you know you get to ask right away oh what made you not you know or like what didn't work out for you I mean that's like literally if you were to like be online if somebody added something to check out and they abandoned your cart that's an opportunity for you to be like why did you abandon the car um so it was like real life

experience so I think that's, that was really helpful. And I did quite a few of those and that's, that was like my way of acquiring new customers. And of course, fast forward now, we, we launched the, the concept store, which then, you know, it's allowing us to connect with the customers every day. So I would say that's part of the formula. But, you know, we are doing like the traditional, you know, paid ads, email. We do trunk shows with our wholesale partners, including Goop, Clare B. So we try to kind of, you know, get ourselves out there as much as possible to be in front of the customer. And then we're all very, very data driven. I think if there's one thing, especially in marketing, I think people often think marketing

is this pretty, you know, social media, you take pretty pictures, get in front of the influencers. And let me tell you, first and foremost, that itself is really hard. That is a job of its own. Yes. But, you know, what I always teach my, you know, anyone that's in content. So the way I look at marketing is, it's, it has two pillars. One one is more performance driven and the other one is content driven branded driven so but both worlds have to understand each other right like my performance marketing team they understand what is branding what does that feel like what is that, you know, feel, touch? Yeah. So like they understand exactly what that other side does as much as the branded team.

They're driven by performance, right? Your goal of content is to engage with the customers or getting clicks. I mean, if we're talking strictly around the digital side, and if you're not doing that, well, guess what? You're creating content for yourself and that doesn't necessarily work for a business. And so understanding both parts of marketing, I think it's super important for any growing businesses. Yeah. And I want to kind of hone in on what you just mentioned too, about having performance and content speaking to each other on a regular basis. I cannot tell you how many times I've seen this just clear division between those departments and departments that just do not talk. They don't engage. They don't

share their findings on a regular basis. And to your point, you have to have all of those touch points speaking to one another or else there's this lack of alignment and it creates confusion and internally, but also externally. And so it's so powerful just to have regular conversations and, and collaborations and brainstorms and things like that. And just sharing internally, because ultimately you're all working towards similar goals. So why wouldn't you at that point? I mean, an email would probably be a really great example of that. So, right.

An email, like a campaign email looks like a subject line, a hero image with a text overlay with a click um and you can have you know products below um yeah if the if the content manager took or you know content creator provided us with assets that we can use um let's say somebody opens an email um but they don't click through well Well, I think that's where we can, I mean, there are other factors, but I think that's a, it's an indicator that maybe the content wasn't resonating with the end consumer. So how do we tie this bridge together? And that's what we talk about in our meetings. And this is our marketing meeting where it's performance plus branded side of the teams coming together. Absolutely. Okay. Well, let's talk about Kin Journal because I love, it just sounds like story is such a large pillar and foundation of your brand just overall. So why was it important for you to kind of bring Kin Journal to life and feel free

to please share kind of a little bit about what that is as well. But I love blogging. I think it's such a powerful marketing tool, but it's also such a powerful tool for the consumer to really understand on a deeper level who you are and why you do what you do. So would love for you to share more about just the inspiration behind that and why it's important for you to relevant or highlight relevant stories. Yeah. Well, listen, at the end of the day, I think consumers are always looking for a way to connect, uh, with whether a brand or a person or a service, whatever that is. There's so much content out there. But what I do know for sure is this,

is that everyone has their own story to tell. And, you know, jewelry just happens to be, you know, one way of expressing your story. And yeah, I mean mean why we started it I think mainly so that I get I got an opportunity to speak more um to things that couldn't necessarily live just on social um or it didn't you know belong anywhere else um and so that I get to I had an opportunity to tell that story now that story then became a little bit of education um education meaning all the questions that I initially had around what is solid 14k jewelry what is that made out of how do I take care of it um then you know

we layered on with you know styling how okay if I have this piece how do I layer that on and then became um you know people stories um people that I was personally inspired by people that I was meeting I think earlier I was mentioning that I I love just poking around and meeting different people from different um you know, expertise of their lives. And yeah, we created what we call meet the artists. So I mean, artists not being necessarily, you know, someone who's painting, but, you know, a creative, it could be a florist, it could be a makeup artist. I truly enjoyed talking to them. I thought why not highlight them um give them the opportunity to share their story what jewelry means to them maybe um and then fast

forward it became um more of a strategic play where it is um SEO um tying that back into like the performance marketing side of things. But I've always loved to journal myself. I mean, I'm that live journal and Zynga girly from back in the days. I know now I've like completely aged myself. But yeah, no, I truly, truly did enjoy writing. And, you know, when I do look for a brand to support, I do kind of poke around and read about like their about page, like where are they making their pieces or, you know, where are they based? What are they like? And I do try to look for a journal page to get deeper into their inspiration, what their world looks like and so on and so forth. Yeah.

Okay. So tell us about any upcoming launches, anything you're able to share now, what do you all have coming up just in the next, you know, six months, a year, however far out you want to share. You guys aren't the first to hear it, but we have, so this concept store was supposed to be, you know, temporary for three months. We're so excited to be extending that. And we are looking forward to making this into a bigger expansion in the upcoming year. Oh my gosh.

Amazing. Amazing. Okay. So tell us, tell us where we can find the concept store, just anyone visiting or local that wants to pop by. Cause to your point, I think it's so important just to be able to touch and feel the jewelry and experience it yourself before purchasing. Uh, we are at the platform in Culver city in downtown Culver City. But if you also want to make a private appointment, you can come see us in downtown Los Angeles.

Yeah, I mean, you can find us on Kin Studio to follow our journey along. Yeah. Amazing. Well, congrats on that. And we're so excited just to continue to stay tuned with you and everything going on at Ken studio and just congrats on all the development and growth over the years and even just launching in the first

place. It's so wonderful to hear your story. So thank you for sharing that. Yeah. Thanks for having me. Absolutely. Really quick before you go to what's the best place to learn more about Ken, whether on social or online? Ooh, uh, we're on kin studio.com on socials, Ken studio, um, LinkedIn, Ken studio. We are on Tik TOK. Um, we try to get a little playful there. So follow us along. Amazing. Well, Jenny, thank you so much again for sharing your story, sharing the Kin story, and we'll definitely stay in touch. Great. Thank you. Thank you so much for listening to this episode of the Marketing Happy Hour podcast. If you enjoyed this episode, please remember to subscribe, rate, and leave a review on your

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