Marketing Happy Hour - How to Make Meaningful IRL Connections with Your Consumer | Aly Tatnall of Coffee 'n Clothes

Starting point is 00:00:00 you're listening to the marketing happy hour podcast where we discuss career and industry insights with our peers in marketing we're here to talk about it all like the ups and downs of working in social media how to build authentic relationships in the influencer and pr space managing a nine-to-five and a side hustle at the same time, how to be productive in your life and career without losing your sanity, and more. Ultimately, we're here to build a community with you because we're all trying to navigate the world of marketing together. Are you ready? Grab your favorite drink and join your hosts, Cassie and Erica, for this week's episode. Hey, Marketing Happy Hour listeners,

Starting point is 00:00:54 Cassie and I are thrilled to welcome this week's guest, Allie Tattnall, to the show. Allie is the VP of Accounts at Coffee & Clothes, a creative experience agency helping brands connect with fans through live events, digital experiences, and interactive merch. I've been following CNC for what feels like forever and actually had the opportunity to experience their pop-up coffee shop at New York City's Showfields in 2019. So it was a pretty cool moment to host Allie as a guest on Marketing Happy Hour this week. Allie has over 10 years of experience in experiential, social, and digital, and some of her notable clients include Hermes, Dolce & Gabbana, Athletic Greens, and Netflix. In this episode, Allie gives us a peek behind the curtain at what makes an impactful experiential

Starting point is 00:01:41 campaign, how to determine when a brand should consider activating IRL with their consumer, why an agency partner is beneficial to the experiential campaign planning process, and more. Grab a pen and paper, your favorite drink, and listen in. Hi, Allie. How are you? Welcome to Marketing Happy Hour. Hi. It's so nice to meet both of you. I'm so thrilled to be here. This is a new kind of venture for me, so it feels fun. Well, welcome. Like I said, we are both huge fans of Coffee and Clothes. I remember very vaguely one of the first times I've ever over experienced the brand and it was

Starting point is 00:02:26 a long time ago. So this is something that both of us have talked about having someone from your team on for a while. And so we're super stoked. So thank you for being here. Uh, but we have to kick off really quickly and ask you our, one of our favorite questions on the show, but Allie, what is in your glass either this afternoon or what are you enjoying sipping on recently? Yeah, dig it. I love it when you ask this question. Um, I am a multiple beverages gal. Um, so I'm always like flinging my Stanley around somewhere. Um, so I've got my ice water and, um, I live in the Bay area in California, so I am a huge fan of Phil's and what I work at coffee and clothes if I did not love coffee. Um, so my favorite blend that they have is called filtered soul. Um, I think it's a pretty big fan fave, but, um, yeah, I take my coffee cream and

Starting point is 00:03:20 sugar, all of its glory every single morning. It is the joy of the morning. Oh my gosh. Could not agree with you more. I just have a, this is actually pretty funny. I have a Martinelli's sparkling cider here. And the story that goes along with that is my parents live in this neighborhood where they kind of have a bunch of activities for the residents. And they had a music trivia night and we actually won. So that was in our little bag of goodies. So that's what I'm sipping on right now. But what about you, Kath? That is so funny. I love that. So this is kind of not unique for me. I feel like I always have probiotic driven things on my desk. Um, but like you, Allie, I do have multiple beverages as always. I have a water and I have a Kavita probiotic refresher. I am a huge fan of those, but it's rare that I get them, but I'm excited to be sipping on this today. Oh my gosh. So fun. Well, Allie, just to echo Cassie, we are so excited

Starting point is 00:04:22 that you're here today. Um, I remember a couple of times in the past, I had been in contact with your team, just about some of the previous roles that I'd been in. We were looking to work with an experiential team and we didn't really know what that looked like. And you guys are very helpful in just telling us, you know, what you offer and the things that make an experiential event really, really successful. So excited to chat with you today. Our listeners know that experiential marketing is one of my favorite things to talk about. So I'm especially excited to dive into today's chat. But first, could you just give us a peek into your background and how you landed in the role you have today? Absolutely. And again, thank you

Starting point is 00:05:01 both Cassie and Erica for having me. I'm so excited to share. I won't share my whole life story, but I will give you a window into my career. Really the punch list. I waited tables in college, which I feel like lots of people did. But I felt a little behind the curve when I graduated because a lot of my peers have already had internships. And I didn't get my first internship until, you know, after I graduated. And when I went to college, I just was like stoked to go to college. I wasn't super keen on any one, you know, subject or I changed majors a few times. But something that I did know about myself is that I knew I liked people. I ended up studying sociology and Spanish. I liked to talk to them

Starting point is 00:05:55 and I knew I was creative, which I think sounds pretty general because you guys obviously get a lot of creatives on this podcast. But the way that I describe my creativity is I'm like a color, music, languages, cultures, patterns kind of person. I like the beauty of life. So I didn't know, of course, what that meant as a career, but I knew that's kind of the eyes that I had. And then I knew I liked fashion. So post-college in my limited research, I was like, OK, cool. PR sounds fun. So I landed my first job or my first internship rather in 2012 in L.A. at a small PR agency. And I think my big takeaway with that first internship was figure out how to function in a professional space because previously I'd just been in restaurants and literally learn

Starting point is 00:06:53 how to write an email. After that, I got the itch in my twenties to do a big move. I was ready for some growth. I, you know, I'm from California. I've lived in California my whole life outside of a few months of studying abroad. And I was like, let's, let's go to New York. So cue New York in my twenties. The first thing I did when I got there was really similar to, you know, my story in California. I was waiting tables and I got another PR internship, this time at a firm a little larger in downtown Manhattan. And then when that contract ended, I started applying for PR jobs. And I accepted what felt like my only job that I was offered, which was in the legal

Starting point is 00:07:44 industry, which is a little familiar to me. My father is an attorney. And I think I always knew back to the liking people and talking to them. I think I was strangely born with a little bit of a business mind. So it didn't seem like a very foreign territory to say yes to something like that um but right around that time it was about 2014 um I had said yes to this first true PR job and um I I saw Misty Copeland's Under Armour I Will What I Want spot I don't know I don't remember where um but I remember being so moved by that spot I don't know if you guys have seen it or know what I'm talking about. But it is a little girl viewing a rejection letter that Misty had

Starting point is 00:08:33 gotten from, you know, some ballet school, and she is just tearing up the stage wherever they are. She's dancing in point and she's wearing Under Armour. And I was so moved by that and mesmerized. Like, what is this thing? I know this is a commercial. How do I become a part of that? Like, how, how do I get into storytelling and art really using brand dollars? And what does that mean? So that was kind of where the first, I think, you know, the beginning was formed or the seed was planted, let's say. So after I finished that first PR gig, I actually moved into our industry. My first position was publisher side. I worked at Digiday, which was a really, really great position because I got the bird's eye view from being on the trade

Starting point is 00:09:26 side of how the industry functioned together, right? Like what an ad tech company is, what a more tech company is, the difference between media and creative agencies. And I have to shout out to my Digi fam because I got that job with truly not too much experience. And I think they saw just desire and heart in me. And I'm so thankful they gave me the chance to really start there. I was on the sales side there. So I learned some hard and fast sales skills of knowing a product, knowing a company and being able to eloquently speak to essentially a stranger and ask them for money. So that was really helpful and cool. And then from there, I landed a job agency side. So for the four years after that, in New York, I was agency side, you know, doing the advertising and marketing, and I'm just talking about it like we were at

Starting point is 00:10:20 Digiday. And I did everything from social influencer content. I worked for a large entity where we sold in athletes as media channels. I was on the pre-sale side, on the post-sale side, you name it. Like really, I got exposure in those four years to so many different sides of agency business. I'm wrapping up here, I promise. After that, this was right pre-pandemic. It was in my heart to move back to California. And so I went freelance. And then as much of us, I think this happened to many of us in 2020, my heart was kind of curious if I was in the right industry. So I did a lot of just thinking about really what I wanted to do. And in a very dramatic fashion, Ruth Bader Ginsburg died. And I said, let's go to law school. So I actually took the LSAT. I had to do it through Zoom, which was wild because it was the pandemic. And I got

Starting point is 00:11:27 accepted to law school. At that same time, like within the month, I met our founder, Ryan, at Coffee and Clothes. So it was really, it was a cool whirlwind because studying for the LSAT reminded me that I could learn new things again, still in my life. And, and I also realized that really my true love was, was being agency side and was being a creative. So I said no to law school. I said yes to Ryan. And I was Ryan's first full-time hire at Coffee and Clothes. I was an account director. I've been there about two and a half years. And since I've grown into a leadership position as the VP of accounts where I manage our account teams, I manage my own books of business. I'm really focused on our agency renewal and growth with our clients and the strategy around

Starting point is 00:12:19 that. I help with agency operations and resourcing. But overall, I think it's been really joyous to be a part of so much of CNC's growth over these last years. And I truly could not be more thankful. I needed to just, you know, that 2020 stint of pandemic curiosity. I think I just needed to find the right agency to be a part of.

Starting point is 00:12:43 And I'm really thankful to now be at Coffee and Clothes, which we've rebranded to now CNC Agency. Oh my gosh, Cassie and I were having a little side chat during your conversation or during your experience chat. And we were just like, we have so many points of connection with you that we can honestly chat about offline. But I know a big one is Cassie also moved to New York in her early 20s and kind of did the same thing, you know, the agency world and getting a different hand in different industries there. But I also wanted to ask you just in case someone is not familiar with Coffee and Clothes and the other side of the business now, which I believe is called CNC agency. Um, could you just give us a little brief, um, like description bio overall of what that is and what you offer? Yeah, it's a, it's a pretty atypical, um, business model, right? Because

Starting point is 00:13:38 no agency is really born out of a brand, but see, coffee and clothes started as a brand. It started as a hashtag on Instagram, which then evolved to an Instagram handle. And really, it was kind of a content hub for all things coffee and clothes. Our founder liked both of those things. And there were years where it was kind of served as a media channel. We had a proper brick and mortar coffee shop in Schofields in New York. And the brand itself does still exist. But as we were doing more in-person things with Coffee and Clothes, the brand started to come to us in a partnerships capacity. We did like a Nike Air Bodega in New York and our founders saw

Starting point is 00:14:26 just a real opportunity to, to build an agency. So that truly was born, we like to say like 2018, 2019. And, and what it is today has been just exponential growth to, to truly like all facets of an experience. We do so much more than coffee and clothes. And so we decided this year that it was time to kind of differentiate and market and launch CNC, the global experience agency or creative agency rather. And while maintaining, of course, the brand. So there's a lot of overlap there, right? Like we use coffee and close coffee at CNC events or, you know, what have you, but we're really excited for the future of both entities. Oh, so cool.

Starting point is 00:15:16 And if you want to get kind of a taste of what CNC does and coffee and close is all about, definitely go check out the Instagram because if you are a creative or just love aesthetics, like your creative heart will certainly be very excited looking at everything there. Um, but it's been amazing, Ali, just watching what you guys have worked on over the years. Like I said, Eric and I have been following coffee and clothes for a very, very long time and just have seen all of the different collaborations and partnerships unfold, but curious on your side, what have been some of your all-time favorite brand experiences

Starting point is 00:15:51 brought to life by coffee and clothes that you've gotten the chance to work on? Yeah, absolutely. Thank you for being fans. It's, it's so cool to hear like your genuine excitement about how well the agency is doing. And yeah, I mean, we've had the privilege to work with so many incredible brands. I think that's one of the best things that I really experienced being at CNC, but some of my favorite, one was a true labor of love around this time last year. We are an ongoing partner for the healthcare apparel and lifestyle brand Figs. And we've worked on many projects with them, but this one in particular was just astounding. We put together a pop-up in Pioneer Court in Chicago, which is, Pioneer Court is an amazing, expansive space right in front of the Chicago Tribune. And it's like right on the Chicago River. And our experience was a walkthrough shipping container that we fabricated into a showroom

Starting point is 00:17:02 with a dressing room with, it featured many, many different products, but really Figs is a very inclusive brand. So there was a seven size run per product and then their pants come in different lengths. So there's quite a few pieces within a shipping container, if you can imagine it. But it wasn't just the shipping container. There was product for purchase and then product fulfillment on site. We also had custom embroidery. We had heat pressing. We had Chicago treats.

Starting point is 00:17:33 It was a full footprint that was live for eight days. It was really, really impressive. We did just shy of a million dollars of sales online and offline in person. And it was just a huge operation. There was like 20 people that were working at every day. And something I just really, really loved about that experience was that we could really make people happy, right? Because Figs is a D to C brand, folks don't always get the opportunity to try product on. So the dressing room was so important. Touching and feeling the product was so important. And the Figs consumer is incredible. They're healthcare workers, right? So you're talking to a doctor that drove from Wisconsin to Chicago just to come to the pop-up.

Starting point is 00:18:29 You're hearing about a nurse that is helping save lives in Chicago. It's just a real life experience that, yeah, you can't even make up how good it is because it just feels so special to be a part of something like that. It was logistically just huge and big and fun. And our brand partners at Figs are just an incredibly brilliant group of individuals. So we couldn't have obviously done it without them, but lots of trust there to pull something like that off. And then another just group of experiences that I've really enjoyed working on is the work that we do with AG1, formerly Athletic Greens. They are a brand that so deeply cares about their community and cares about fueling people's

Starting point is 00:19:16 bodies. The product itself, my husband and I take it every day. We've been drinking it for the last year. And I can wholeheartedly say I see the positive effects of the product. And so actually being a consumer myself, it has been, has helped, of course, our team to, you know, know how to speak to people on the ground, how to educate folks about the brand, but also the brand itself does a lot of work within the marathon space within the running community, which is such a niche, beautiful community who cares for each other, who cares for their bodies. So it's just kind of like good, honest work to be a part of. It's really like, you know, positive on the grounds

Starting point is 00:20:00 there. Um, whenever we pop up, we've done San Francisco marathon, New York marathon, we did Chicago triathlon. So, um, we've been bopping around the U S with them this year, and that's been really fun work. That's so cool. Well, too, I'm curious, you know, thinking about some of the most successful campaigns that you've worked on, what are some elements you think led to this success? Is it location-based? Is it timing? You know, are there a number of different aspects there, but what are some of those discoveries that your team has made in just analyzing the success there? Oh, that's such a good question. I think it's, I think it's a group of things. One, I deeply believe in hospitality and it's one of kind of the pillars of our culture at CNC. We service people, right? We care for people. So you can have a great creative idea. You can have

Starting point is 00:20:56 the perfect location, but if the way that it comes together isn't with generosity and care and expertise, then things can inevitably fall flat. You do need to time things, right? So I think that there's kind of a bunch of different factors, location, when you're popping up, where making sure, of course, that you are being mindful and respectful of folks' budgets, that you are being inventive and curious with your creative, that you are making sure you're staffing the project with like the number one expert in the space, right? Like we have a plethora of incredible producers and we've got gals that are good at F and B stuff. We've got men who are, I'm not even meaning to differentiate sexes, but I'm just saying we have a bunch of different people that are like AV experts or food experts or CPG experts.

Starting point is 00:21:49 And so kind of like matchmaking brand with team is also really important, I think. And yeah, and just really understanding a brand's KPIs. Like if getting in front of a bunch of consumers is really important, then we know the levers we have to pull. If curating a VIP experience is the utmost importance to get some press, then we know the levers to pull. So being mindful of what the brand needs and wants while also being able to be an expert and push them forward. So I think success is pretty relative to the ask, but overall the one through line, I will say that's kind of a non-negotiable on our side is always hospitality and care for

Starting point is 00:22:32 our clients. I love that so much. And I love hearing you talk about this and how much love and care you have for your job and the projects that you get to work on. It's actually very inspiring. I'm feeling very inspired right now, just listening to you. So thank you so much for sharing all of your thoughts and feelings and genuine perspective along the way. That's super helpful for our listeners and for us individuals as well. We have a lot of listeners that work for brands.

Starting point is 00:23:01 So I'm curious to hear from you, your perspective on why connecting with your consumer IRL in real life is important for a brand. And when you think a brand should consider activating in that way, is it around a launch? Is it around, you know, a new season? What, what have you seen is a good time for brands to activate in that way? Yeah. is a good time for brands to activate in that way. Yeah, I think it is so vital to connect with your consumer IRL because you are putting a face to data. You are putting a face to a comment. You're putting a face to an impression

Starting point is 00:23:39 and your consumer is the best reflection back to you. It's like the mirror everyone talks about in marriage, right? Like these people are going to tell you what they do and they don't like, or how they feel about your product or what they're expecting from you as a brand. We in our, in our, um, wrap reports that we do with our clients too, we include quantitative and qualitative data, right? We're, um, we're reporting back on the sentiment, which is, which is this weird thing to kind of like report back on, I guess. But it is so important to hear what people think about your brand. So I would just say, firstly, put a face to the data, like humanize

Starting point is 00:24:17 your consumer, see their face and understand their care and desire for your brand. And, and, you know, it's their hardworking dollars that are going towards the growth of the brand. So taking the time to meet them and experience them in person is really, really important. And especially post-pandemic, I think that no shade to our digital or social friends, but not being behind a screen has just this humanity that's so necessary, I think, for

Starting point is 00:24:49 us as people. And I think the expectation's a little bit there. Consumers want brands to show up for them. And in taking that leap, if you do it the right way, it's like how you build your fan base. you are if you do it the right way it's like how you build your fan base these people become just true brand ambassadors um through a one-time experience uh that maybe you wouldn't you wouldn't have before so um I think it's I think most importantly you have to do it because you want to get to know your people and then one question, I truly believe experiences should be

Starting point is 00:25:25 tied to something. Although surprise moments can delight people like in the right place, there should, there really should always be a why. So whether it's a new product launch, whether it's meeting your consumer at a place they're guaranteed to be at, like the marathons I mentioned for AG1 or a music festival. I think there's, you know, importance to being present at big industry moments so that, you know, your competitors don't get all the spotlight. Something like a Basel or a South by. But, you know, something I will also say to all the brand friends listening, I think agency side, it's our job to report back to our brand partners on why their experiential dollar is worth it. And I see that coming from our current brand partners

Starting point is 00:26:13 and the industry at large. I think we're being challenged in the event space to provide more robust reporting on metrics, similar to reporting that you see with like social or with influencer, even with digital. And I think that's really important because the bottom line needs to be considered by marketers on the brand side. And we can't always just assume that budgets are like brand love money. Absolutely. Well, as we've already kind of discussed, there's a lot that goes into events. And if you've ever put on an event for your brand, no matter if it's big or small, you know that there are a lot of different logistics to consider when developing an experiential experience there. So Ali, in your experience with that in mind too, when should a brand look into hiring an agency like CNC for their activations versus

Starting point is 00:27:06 just continuing to do it on their own internally? Yeah. Well, first, I think something that sets us apart is one of the things we touched on earlier, which is we have the unique experience of starting as a brand. So we know what it's like to be in your position. We understand that you have things to report back on internally. We understand that there's someone above you, and there's someone above you. And we understand that the chain of command with decision makers and what have you. So from a creative perspective, from a business perspective, we understand what it's like to be a brand. So that gives us the unique positioning to service brands well. Secondly, I always say we are an agency. We are not a production house. We are not a vendor.

Starting point is 00:27:59 We truly service our clients and we have a robust in-house creative design and production team. And then, you know, we have the experience, right? We have the relationships, we have the, in French, it's like savoir faire, right? Like we just know what to do and when to do it. So I think some of the rest in working with us is that we understand what needs to happen when, where it needs to happen, how it needs to happen. And you're, you're hiring a group of experts in the space who have done this. Um, but inevitably, you know, it's kind of up to brands, right? They can always choose to do it themselves, which is awesome. But I don't think agency services will ever go anywhere because there's so much value

Starting point is 00:28:38 in a fresh set of outside creative eyes. And I think that we're seeing a lot of, um, on brand side, you know, I think that, um, folks need the help, right. They need, they need the resources. They need CNC is launching actually a new partnerships division next year that we're calling CNC connect, where we're going to be essentially a concierge or a matchmaking service. I've said that twice now for, um, for brands. So, you know, like a, um, a liquor brand comes to us and says that they want to launch an exclusive ice cream flavor with a local female owned shop in New York city. And we basically bring the two together, um, and launch the partnership on their behalf. So instead of their marketing team needing

Starting point is 00:29:23 to be dedicated wholly to partnership development, like that's a service that we can provide as well. Oh my gosh, Allie, you are speaking my language. That's my favorite aspect of marketing is partnerships, relationships, and things like that. I'm sitting here going, can I have a job at Coffee and Club? But that's so funny. I love that so much. And I think a really key piece that you touched on is the experience that you guys already have doing this work because it's a lot of work. And if somebody is out there at a brand and they don't know where to start, a great place to start is just having a conversation, opening up the conversation with an agency like Coffee and Clothes CNC so that they can kind of understand all the moving pieces that it takes to really put on an excellent experience like that. So props to you guys and everything that you're doing, because it's amazing. But I just want to know if you could boil it down to one piece of advice in planning consumer experiences, what would it be? I have a feeling

Starting point is 00:30:21 you're going to say something about hospitality relationships, but I just love it to hear from you. Yeah, you're, you're on the nose. Um, I would say to make the moment or experience, um, a memory and not a transaction. There is a, an incredible gentleman by the name of Will Giardia of 11 Madison Park who has a really good book and a TED talk about the ethos of this right you have to give people the right thing at the right time and that takes hospitality it takes being attentive listening between the lines if you will and and just being a generous, gracious person. In this TED talk, he has an example of a table that came into 11 Madison Park, and he overheard them saying like the one thing they missed in their New York City experience was a hot dog.

Starting point is 00:31:17 And so he ran outside, got a hot dog, brought it back to the table, and the table was just floored. He's, he recounts that he could have come to the bill. He could have given them free champagne, but nothing would have delighted them the way that the hot dog did. So of course, like every consumer experience isn't going to have that like epic kind of feel good moment necessarily. But I think it's the position that you work from, right? Having an intention to be generous and give people your best. You have to pay attention, right? And so when you do that, I think you will make more moments for people than you expect, whether that's caring for your brand partner, caring for someone on your internal team, or making the consumer experience just spectacular.

Starting point is 00:32:07 My gosh, so good. I'm definitely going to check out that TED Talk after our recording here. I'm a sucker for anything hospitality driven and customer service and Eleven Madison Park just does some amazing stuff. So excited to learn from them there. But Allie, we have to know what's coming up for Coffee and Clothes and CNC. Any exciting activations or partnerships or just anything? I mean, you've kind of clued us into a couple of launches you guys have coming up, but anything else you'd like to share that we should be looking out for? Yes. Yeah, absolutely. We are going back to Miami this year. So we'll be at Art Basel with our wonderful brand partner, Ashley. We're doing an exhibit at Scope this year on South Beach, which will be very, very fun.

Starting point is 00:32:53 We've got another year of incredible growth with new store openings with our partner, Primark, the retailer across the United States. We've got a mobile showroom with a very beautiful, luxurious new clothing line coming up in like the next week or two. We've got a really cool beauty build that we're doing in an iconic location in New York City in February. Things are always cooking over here, which is pretty cool. And I'm really thankful since I've joined, it's honestly only been up. And I'm really grateful for that. And we just, yeah, we have amazing people that we work with too, which makes it all the better. That is incredible. And we will be looking out

Starting point is 00:33:38 for all of that because I'm sure it'll be amazing, but we are approaching the end here, which I feel like we could talk all day long about amazing, but we are approaching the end here, which I feel like we could talk all day long about this, but, uh, we love to ask this question on the show. What do you know now that you wish you knew earlier on in your career? So I know this probably sounds crazy and, and is not the response you usually get. But I would say nothing. Because there's nothing that I could wish to know then that I know now, because the me now is not the me then. And I'm kind of a person that is really excited by the uncertainty of life um and I feel like I personally know that God has always prepared me for seasons that I need to be in so I always feel equipped um but

Starting point is 00:34:35 I don't think that there's like a magic sauce there's not really like one nugget of wisdom that propelled me or one person I met that like I'm holding on to something that they said because each kind of challenge or good part of my story has helped build my character and helped me to grow really. I would say that the things that I know now that I want to make sure future Allie maintains would be kind of a lot of the stuff we're talking about, right? To be kind, to be generous, to be prepared. I think it's so important to be ambitious and be diligent, to be patient with yourself. Like not everything's going to be an on fire kind of, you know, moment in your career. There are times when there are lulls. There are times when you have to have hard conversations. There are times when you have to

Starting point is 00:35:29 stand up for yourself. There's times when you're, you hold your tongue and you let someone else shine. And I think that I always, I kind of maintain some of these internal pillars of just assuming positive intent of people. And yeah, don't be afraid to be different. So I don't think that there's something to just round out the question. I don't think that there's something I wish I knew, but I'd hope that future Allie throughout my entire career

Starting point is 00:36:01 and to when I retire, that I always kind of maintain this po this poise, and I and I work hard, and I am curious, because I think some of those skills, you know, more character, soft skills, what, you know, what they ask you in interviews and whatnot. But those are the things that I truly believe will always propel you in your career. You have to learn some of the hard skills, of course, but, you know, the generosity of one's heart and the way that they work hard and maintain their work ethic will always open the right door and then lead you to the next. So good. I think those are traits that are absolutely timeless to your point and that we can carry on. And I typically don't like to timestamp these episodes,

Starting point is 00:36:51 but we're recording at the end of 2023. And I know at least for Erica and I, it was kind of challenging years separately for us. And so to hear that encouragement is so incredibly important. And thank you just for your honesty in that response. And I don't think we can hear that enough. So thank you for that. But Allie, as we close to, we would love to keep up with you and everything at CNC and coffee and clothes. So if you don't mind, can you share with us some of your social media accounts and places that we can stay connected with you and the brand? Yes, absolutely. I am a huge fan of LinkedIn. So I'm Allie Tatnall in parentheses, my maiden last name is Les Pierre. So you can find me there.

Starting point is 00:37:32 And I love to post about the beautiful work that our team does. I always like to, you know, highlight everyone else and make sure that it's a community of, you know, everyone's getting the spotlight. So would love for you guys to follow along there. Thank you, Allie. This has been such a treat. Absolutely. It's been my pleasure. It's so great to talk with both of you. And I'm so thankful that you guys have this podcast and this space for people to be honest and talk from their hearts and their experiences and bring their POVs to one succinct place. And I hope this touches the right ears. And I'm always open for a LinkedIn message or happy to help anyone however I can.

Starting point is 00:38:24 That's it for this week's episode thanks so much again for tuning in if you enjoyed this episode please remember to subscribe rate and leave a review on your favorite podcast platform for more from marketing happy hour head on over to our website marketinghappyhr.com or follow us on instagram at marketing happy HR. We'll see you next week. We are so excited to share that our first ever free marketing happy hour digital resource is now available. Download the dream career game plan today at marketinghappyhr.com forward slash freebie. That's marketinghappyhr.com forward slash freebie. This five-step workbook will guide you through defining your goals, building your network, diversifying your skills,

Starting point is 00:39:19 influencing where you're at and investing in your growth. Cassie and I created this resource with marketing careers in mind, but the framework can be applied to any industry. Our hope is that this workbook will help you truly elevate your career, whether you're in the market for a new position or just looking to make your mark in your current organization. No matter where this resource finds you, we are cheering you on every step of the way. So go check it out at marketinghappyhr.com forward slash freebie to download and make your career dreams come true.

Marketing Happy Hour - How to Make Meaningful IRL Connections with Your Consumer | Aly Tatnall of Coffee 'n Clothes

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