Marketing Happy Hour - New to Marketing Happy Hour? Start Here | About MHH + Career Lessons from Our Hosts

Starting point is 00:00:00 you're listening to the marketing happy hour podcast where we discuss career and industry insights with our peers in marketing we're here to talk about it all like the ups and downs of working in social media how to build authentic relationships in the influencer and pr space managing a nine-to-five and a side hustle at the same time, how to be productive in your life and career without losing your sanity, and more. Ultimately, we're here to build a community with you because we're all trying to navigate the world of marketing together. Are you ready? Grab your favorite drink and join your hosts, Cassie and Erica, for this week's episode.

Starting point is 00:00:53 All right, welcome back to Marketing Happy Hour. We are so excited to chat with you today. It's just a solo episode. It's been a while since we've done this, just me and Cassie. And we wanted to kind of give a starting point if you've never listened to Marketing Happy Hour. So what we're going to do today is just walk through who we are, why we started this podcast, a couple questions that we're going to ask each other, and then we'll share where to go next. So some of our top performing episodes will give you a little sneak peek. And yeah, it should be super fun. But first, Cassie, I have to ask you, what are you sipping on this morning? Gosh. Well, first of all, very excited about this. As you said, it's been a minute since it was just the two of us, something a little different, but it'll be fun. Um, I only have water. I'm boring this morning. I was going to grab some tea. I just got a trader Joe's like pumpkin spice tea,

Starting point is 00:01:43 and I was going to make that didn't have time. So I'll probably sip on that later. But what about you? Oh my gosh. I love that. I just have my coffee and it does have a pumpkin spice creamer because we're all about the fall weather in Florida, even though it's still like 80, 90 degrees. But, um, so I just have that and water. I was going to open, I have a, an Olipop and it's banana cream flavored. And I'm so excited about it. Cause I was looking for that everywhere. They did a collaboration, I think with minions to first release that. And then I never bought it then. And then I saw that they re-released it. So I finally found it and I really want to drink it,

Starting point is 00:02:21 but maybe on the next episode, we're getting happy hour. You also let me know how that is. I've been a little scared to try that one. So let me know what you think. And maybe I don't know how the banana flavor is going to be like, I don't know if it's going to be artificial, which I'm not super fond of, or if it's going to be like banana pudding, which is my favorite dessert. So I don't know. We'll see. Oh my gosh. Oh my gosh. I know not to have like a banana minions aside, but they have at universal studios, they have banana popcorn and same thing. Like I love banana and I love popcorn, but together I'm just not sure. So yeah. Yeah. You haven't tried it. No, I'm a little scared to same with the banana cream soda.

Starting point is 00:03:04 I'm like, I don't know, but maybe I should give it a try. Who knows? Well, I'll give everyone an update. I'll probably drink it in the next episode of Marketing Happy Hour. And I will share an update with all of you to say whether or not it tastes great or kind of gross. So we'll see. But Cassie, could you just start us off and give us a little peek into who you are, what

Starting point is 00:03:24 your background is in marketing and how we met in the first place? Yeah. Oh my gosh. Who am I? I don't even know. I'm trying to figure it out. No, we always talk about on the show that if you've listened before, you know this, but Erica and I are always on this journey of like figuring out what's next and what our future looks like. And the thing is the beauty of life, I think, especially at this age is we don't have to have it figured out right now. So that's kind of still where I'm at, but I am a content strategist right now. That's kind of the title I'm running with, I guess. So I help small business owners mostly clarify their message and transmit that across digital platforms online, website being one of them. So do a lot of website copywriting, which I absolutely love, but that is not where my career started. I was in social quite a bit back in the day. I worked at an agency in New York. I did social for hospitality brands, I started to kind of grow a disdain for social just from doing it so much. And I think it's good to talk about that because I think a lot of people in social do burn out from working in that space for too long. And that's certainly where I got to the point of being.

Starting point is 00:04:39 But I was always a copywriter growing up. I loved writing. And so it's kind of cool to see like this piece of me from when I was even a kid come back out now today and like what I'm pursuing professionally. So that's essentially it. I am self-employed, um, have been for almost four years now, which has been quite the journey ups and downs. Um, but yeah, I'm, I'm grateful and obviously host this show. And this is a big piece of what I do on a regular basis. But you and I met, oh my gosh, we met in, I think 2015. That's typically what I say. Cause I remember that being around the time that we saw each other at first in person, you and I were both living in Orlando. We were part of this online community group,

Starting point is 00:05:25 which was one of the earliest days of like online communities through Facebook. And you and I were campus reps for this really great empowerment, mental health type of space. And I was working at Disney. You were going to UCF. We met up in person. And ever since then, we've been friends and we've always talked about doing something together. We were going to open a wine business and now we're kind of in this space where we fuse wine with marketing. And so it's been really cool just to kind of grow through our careers together. We were both in hospitality at the same time. Now we're kind of doing our own thing, which is kind of cool to, to navigate. And we have a lot of other friends in that space too, but yeah, that's pretty much it. But Erica, who are you tell the people who you are?

Starting point is 00:06:13 Who are you? Um, great question. Also, I don't think the wine brand is off the table. I think that could still be a thing in the future. So stay tuned for that because absolutely are still very passionate about that and might fit that in somewhere. But I am Erica, so that I'm not sure what I'm doing right now, but where I started my career throughout college, I ran a blog and coffee community online called, at first it was Tampa Brews and now it transitioned into City Brews. And so that's kind of where I got my feet wet with social media in general and working with brands and doing some like low key influencer marketing and like giveaways and things like

Starting point is 00:07:03 that. It was really interesting. And I had no idea that I wanted to do anything in marketing, but or that I was even doing anything in marketing when I was doing that. I kind of was just like, oh, this is super fun. And I love coffee and I love people. How do I mix the two? And so then I had an internship at a restaurant group and led the social media and influencer programs for them. And that's when I kind of fell in love with that area. That was prior to graduating from UCF with my degree in English. So also love writing. That's my thing. And then I moved to

Starting point is 00:07:42 Nashville right after college and dove into some social media roles and influencer marketing a little bit up there. I was actually primarily working for a ministry there and running there. They had a conference every year that was for leadership for their college ministry. And so I planned the entire event pretty much, which was super fun. I had a little bit of background in event planning, but not that in depth. And so I kind of got those skills there. So I feel like I just collected skills just along the journey. And, and so I'm trying to figure out how all of these skills fit into what I'm doing

Starting point is 00:08:23 today. Um, but I came back down to Florida, worked a little bit with an agency, worked a little bit with one of the cool food halls in Tampa. Then I came on board at a hair care brand where I really helped lead the influencer and ambassador programs alongside the director of social media and managed social media, managed like content shoots, photo shoots, any like ideas of what we wanted to post on social was pretty much my role, which was super fun. We did a lot of really fun campaigns with new launches and things like that. So I got to see like the behind the scenes of doing merch and figuring out how to do like a really fun PR package. And we started working with a PR agency

Starting point is 00:09:14 there. And I learned like the background of, you know, gifting editors and all of these things. So I learned just a lot, a lot there. And then I took a leap, tried something new on the service-based side during COVID. And I led all things organic marketing there. So anything that you saw from this brand was all what I was creating behind the scenes. And that was really fun. I started managing a podcast there. And then I left that position in last year, in August of last year. And then I have just been developing some marketing strategies, PR campaigns for CPG brands ever since then as a consultant. So it's been super fun, a fun journey, just like you said, to look back and see where some of these skills now,

Starting point is 00:10:13 now like flourish in what I'm doing now. But yeah, and I'm wrapping up a couple clients here and I'm trying to figure out what I'm going to do next. Like if I want to bring on more clients or if I want to go full-time brand side again. So I'm trying to figure that out right now, but yeah. So that's me. Yeah. Well, I think you kind of touch on two important lessons is number one. I think a lot of times, all of this different diverse experience that we're getting doesn't quite make sense. And we look at all of it, especially at this age, if you're in your twenties or even thirties, you're like, what does all of this add up to? Like, what does all of it mean? And I know in the future it will make sense, but right now I think it's all about just soaking it in and, and getting a diverse set of experience

Starting point is 00:11:00 because all of that's going to contribute to your future, whatever you're doing. And then number two is just the idea of being open to what's next. You know, we talk about all the time. If you work for yourself, being open to going back to the corporate side, if that's what you feel called to or vice versa, I think you don't feel like you have to be in a permanent stuck situation. You can always pivot and shift. And I think there's a lot of beauty in that again, especially at a young age, like just do it while you're young, figure it out. And you'll start to identify what your likes and dislikes are to help shape that more kind

Starting point is 00:11:37 of niche future for yourself. So yeah, no, I completely agree with that. I think it's super important to remember that the experience that you're going through even though you might not see the purpose at the time like it will be revealed and everything works out the way it's supposed to I feel like a broken record I probably said that a thousand times on this podcast but it's so true just in general so if you're out there having a tough time or a tough go at it, don't worry. Everything has worked out, has always worked out up to this point and it will continue to work out. So don't

Starting point is 00:12:10 worry. Yeah. It's going to be okay. Especially in the age of social where everyone's posting their highlight reels, all of this success they've had, you don't know what's going on behind the scenes with that person. And also everyone's journey looks different. They may have reached the finish line before you, you may still be in the middle of the marathon, but it doesn't mean that where they're at is, is better than you. And also like, don't pay attention to that. You know, think about your own journey and your own goals and don't allow your goals to turn into someone else's reality, just because you think that's, that's better, uh, you know, shiny object syndrome. So just stay true to you, keep your head down, keep working hard and, um, get through those challenges. Cause I know it can be hard and

Starting point is 00:12:55 can be debilitating, but it's, it's sharpening you and it's making you stronger for the future. So get off my soapbox. No, my gosh. I love it. Great wisdom there. Let's talk about why we started the show in the first place. Cassie and I, I remember we were sitting in one of the restaurants in Tampa called Willa's and we were just like enjoying happy hour. And we were like trying to figure out, cause we had had this wine idea and we had had some different ideas and we were like, what should should we do we've been having some good conversations with just our peers in marketing just about like the industry and stuff this was like two years ago now or whatever um and we were thinking or actually it was like way over two years ago at this point because it was before

Starting point is 00:13:39 yeah yeah that's wild okay uh well whenever it was, we were just chatting about what we should do. And then we came up with the idea of doing marketing happy hour, just on clubhouse, which was a big thing at the time. I think it kind of gained popularity in the pandemic era. And it was an audio app, if you're not familiar, that you could just have live conversations with people on. And so we took to there and just kind of interviewed some really fun people in the marketing space. And we started just thinking, okay, these conversations are really great and really helping people. How can we expose more people to that? And I think it's been super, super cool. We never really like, I guess we never wanted to, or set out to be podcast hosts is what I would say.

Starting point is 00:14:42 But it's been really fun to just dive in every week and learn a little bit more about different areas of marketing with experts in the field or not even experts, just like our peers, because it's a space that we kind of identified as like missing in the podcast realm, because a lot of these marketing podcasts or podcasts in general really focus on the CEOs or the CMOs or these VPs of marketing who quote unquote, like made it, you know? And we wanted to talk to people in the day to day. So it's been super fun. I don't know about you, Cassie, if you're loving it or if you're secretly like, oh, no, I'm just kidding. I love it. I, and I love this platform just outside of kind of specifically what we do with podcasting. I love just the podcasting medium because number one, I feel

Starting point is 00:15:32 like it's such a intimate platform. Like someone's deciding to literally put your voices in their headphones and like, listen and pay attention for 20 minutes to an hour, whatever it is. It's a really, really cool platform. And I say this for both the individual who wants to start a podcast to the brand who is trying to explore, like is investing in podcast beneficial. It certainly is because it's a lot higher lift, I think, versus someone engaging with a social media post that they read for 30 seconds. You know, it is a very big commitment to decide to listen to a show. And so if you have expertise to share your story to share, I think there's still an opening and an opportunity to make yourself known in this space. And then same with the brand side, there's a lot of benefit to working with podcasters. So Erica, let's shift into

Starting point is 00:16:26 a little Q and a segment that we have where I'll ask you a couple of questions. You asked me a couple of questions and we'll kind of discuss those together. Um, but let's dive in. So first question I have for you is in the competitive world of marketing, what strategies or skills have you found most effective for job seeking and career advancement? I love this question because I love career advice and helping people with their careers. I think it boils down to relationships, relationships, relationships all the time, always. So something that you can do to be fostering relationships within the career area that you want to be in, whether that's marketing or beyond, is reaching out to people to have informative interviews. A lot of the times you will have to kind of explain why you want to learn from this person or whoever it is that you're reaching out to instead of just, hey, let me pick your brain.

Starting point is 00:17:32 Because, you know, as we are all in this space, we have a lot of requests coming at us every single day. And it can be difficult to sit down and say, okay, what exactly is this person wanting from me and how can I help them best? So in that, whenever you are reaching out to someone to ask for an informative interview or just ask them to chat through what their role entails or asking them to see if they have any open roles on their team, definitely make sure you're reaching out with a clear identification of who you are, what you want to be doing, you know, why you're reaching out to this person specifically. What about their role intrigues you and makes you want to reach out to them

Starting point is 00:18:17 and how you can even help them. So you could say, I, for example, you could reach out to someone and say, hi, my name is XYZ. I am an undergrad student at XYZ university, and I'm studying this. I found your profile really intriguing because you work in XYZ and I'm trying to get more experience in this area. I would love to learn from you. If you have some time available for a 15 minute informational interview, I would be more than willing to X, Y, Z. So put something in there that you would be more than willing to do for their team, whether that's give insight on the Gen Z perspective of the brand or, you know, whatever it could be. I think that that's always a great way to go about, you know, growing those relationships.

Starting point is 00:19:17 Another great way is to just grow your LinkedIn followers and LinkedIn connections. Same thing when you reach out to people, don't just blindly request them, which I'm actually guilty of doing myself because I'm like, oh, I want to be connected with this person. I love what they do. And I just want to keep up with them, but actually be intentional when you're reaching out to them and say the same kind of thing. Like whether it's, even if it's not a request to take some of their time and just say, Hey, I am this person. I do this. I would really love to connect because I love what you're working on with X, Y, Z be specific. And a lot of the times they're going to connect with you and that might even spark conversation and you might even be able to chat with them. Um, so anyway, that was

Starting point is 00:19:56 a lot of advice of how to just reach out to people and have conversations, but I think it's super important to remember, especially if you're early on in your career, because the best resource that you can have is somebody who's been there, done that. Even though the industry changes all the time, it's really important to look up to and learn from leaders in the area. And it doesn't have to be the CMO of a company, right? It could be someone in a social media manager role that you're just like really intrigued by their strategy on social.

Starting point is 00:20:29 For example, if you saw a really cool TikTok and you were like, how did they do that? Or how did they come up with that campaign or whatever? That could be who you reach out to as the social media manager that maybe handled that TikTok. It doesn't have to be the, you know, CMO of the company, like I said. So yeah, I think it just really boils down to relationships,

Starting point is 00:20:52 growing those, figuring out, you know, clear goals on what you want to be doing. And not just like, I'll take anything. And knowing like what you can really bring to a team and a communicating that in an effective way is how you're going to grow your relationships and, and grow your career opportunities. Yeah, that's so good. And I think too, to your point, the idea of making a specific ask and being specific in your outreach, like you could just connect with someone and say, great to connect would love to pick your brain next week for 15 minutes. Or you could say, Hey, I noticed this, or I've been following you for this long.

Starting point is 00:21:32 And I really love how you talk about X, Y, Z. I think that personal connection makes that ask a lot easier and on the other person's that really stands out to them because we all get flooded with a bajillion LinkedIn messages that aren't specific, that look like people don't pay attention to what we do or who we are. And I think just making that intentional connection with that person really stands out for them. Yeah. Yeah. All right. Well, question two, what strategies are you seeing work in the PR space right now? That is a great question. We're approaching the holiday season, so it's going to be a lot of push to get products in the media and just getting, you know, buzz and people talking about products. So what I'm seeing working lately is, again, it goes back to relationships, but you have to really cultivate relationships with

Starting point is 00:22:33 whatever magazine or publication or whatever that you're trying to gain a placement in, because, you know, you want to be top of mind to these editors. And so how do you become top of mind? You supply everything that they need about whatever product it is that you're hoping to get placement in. And then you leave the door open for them to ask you whatever questions that they have about whatever product it is that you're trying to gain a placement for. So you definitely want to keep those doors open and just keep, you know, having conversations and being able to foster the relationships in the field so that when they're thinking of a specific piece that they're going to be writing, they're going to say, oh, I remember that Erica or so

Starting point is 00:23:25 and so works with this brand. That would be a great, you know, addition to this piece. Let me reach out to her and see if she's got anything new that's coming up. You're going to be top of mind for them because you grew that relationship and you are very resourceful and you can act as like a great liaison between them and a brand. So that's the number one piece of advice that I always give around PR is be like a really good resource and be really open to relationships and keeping growing those relationships. But then also, I think the PR space is changing a lot because it used to be very traditional. Like you wanted to get placements in magazines, online, all of these different publications and areas of publications. But now

Starting point is 00:24:11 more eyes are on influencers, more eyes are on public figures, more eyes are on creators than they are on these publications. And so a lot of the work that we do is, is really changing because we're focusing a lot more on having some really heart to heart conversations and events and things like that with these influencers and creators and having them talk about the product authentically and speak to it. And that's like been driving sales more than just the traditional placements. But so I think it's nuanced in that I'm not really sure what the answer is right now,

Starting point is 00:24:55 what strategy works the best, but it's just a mix of the traditional and the new emerging strategy of working with influencers, working with creators on what they're doing. Yeah. So would you say like just testing a couple of different avenues and test different messaging too?

Starting point is 00:25:16 Cause I feel like it could depend on the brand and the audience receiving that message. So would you say just kind of trying and dabbling in a couple of different areas, just see what sticks with who you're talking to? Yeah, totally. And what you want to also do is I was actually having a conversation with one of my clients, one of my friends that I'm doing a little bit of PR work for the other day, and we were talking through unique ideas. So if you are trying to gain placements, coming up with unique ways that your story can be told, not just their traditional, Hey, look at this profile on this person, or Hey,

Starting point is 00:25:52 look at this brand, you know, what can you kind of bring to the moment? So for example, we were talking about the strikes that are happening and how that affects this certain industry that my client is in and providing that kind of perspective to an outlet that might be looking for really unique stories to tell. So I think that that is another strategy that really works is like doing all of the backend work, thinking through any stories, any thought starters that you can really grasp onto and, and have an authority in, uh, that's super helpful to, to then reach out and pitch these, uh, editors that you have relationships with, um, that, uh, makes them more enticed to, you know, share your story or include you in a roundup of something

Starting point is 00:26:49 around a certain topic. So definitely testing out definitely relationships, definitely providing unique angles. I think those are the top tips that we can really take away in the space right now. Love it. Could not agree more. Amazing. Well, Cassie, my turn to ask you questions. Okay. Could you give us your best strategies for content right now and clarifying a brand message? Yes. So I think the number one thing that people get really caught up in today, especially is being almost too creative and too clever to where the point of your message or the concept of how you serve the customer gets lost. So someone sees a brand and they think it's really creative. They think the name is really fun and cool, but past that, they don't really understand

Starting point is 00:27:45 how that brand serves them or what the product does or what it's for really. And so I think making sure that you can infuse creativity into clear messages. So having kind of a clear value proposition, speaking to a specific customer set or audience set and knowing exactly who you're serving and why that product is beneficial to them or services beneficial to them and making sure that that messaging is transmitted across all of your platforms. So that is clear on your website, but it's also on your social and throughout your email engagements and things like that. Because the number one way to lose someone is they jump on your website. They don't understand what you do or why it's beneficial to them. They leave immediately. We say this all the time in

Starting point is 00:28:36 the space of marketing that people's attention spans are so short nowadays. I think it's like, I don't know, two seconds you have to capture someone's attention. And if you are capturing their attention, but they can't make sense of what that thing is, uh, you're going to lose them super quickly and your brain's not going to stand out to them. It's not going to be memorable. I think another thing too, is to think about, as I was saying a second ago, kind of the problem and solution aspect. So people are on the hunt for things that are going to help them survive and survive better. So what you're creating, how does that help them survive better? Or how does that help provide a solution to them in an area that

Starting point is 00:29:19 they want solutions for? So you think about, you know, skincare, what are some common problems that people face? How can you provide a solution? How can you capture that solution in clear writing? Really any industry you can think of, that's the biggest thing because people have desires to survive and thrive and being able to really hone that down and clarify it is huge. And I think the number one way that we can kind of figure out if our message is clear down and clarify it is huge. And I think the number one way that we can kind of figure out if our message is clear enough and making sense is just asking customers. So whether you're a 10 year old business or you're brand new, you're starting up now as you're developing this, these messages, or even if you've had a message that's been around for a long time, take some time to survey your audience and not just friends and family. Don't ask bias audiences. Actually ask your ideal customer and say, is what I'm providing to you, does it make sense? Does this messaging clarify the problem and solution I'm providing? Does it clarify the benefits of the product, how it works, how to buy, that kind of thing. And then the other thing too, that I see a lot of businesses do incorrectly is having

Starting point is 00:30:27 way too many different calls to action on their website or on social. So I always recommend to have one clear primary call to action. So the primary call to action could be book a call now, if you're a service provider or buy now, if you sell a product online, for example. And so making sure that that messaging too is consistent across your website. Cause if you're asking nine different things to a customer, again, that leads to confusion. They don't understand what they're supposed to be doing when they land on your website or see your social posts. And so that's another big thing that I see people get wrong. But yeah, I think besides that tell stories, um, stories are very heartwarming to the customer and it really creates that connection with the customer and what you're creating and providing to them. Um, but those are some of my quick tips

Starting point is 00:31:19 for content strategy right now. And I think they're long lasting tips that aren't going to go away anytime soon. Absolutely. I love that. And I love that the first thing you touched on with the follow-through, I call it the follow-through. If you relate it back to sports, like if I don't know that much about football, but I feel like there's some sort of element of follow-through when you're throwing the ball and I know there is in golf. So I always relate it back to that. You want to make sure that across the board, your messaging stays the same and that's what you hit on, which is it's really important. So I love that. Absolutely. Well, do you have any tips for cultivating leadership skills in the workplace? This is something that we have been asked by our audience too. So I'm curious to hear. Yes. Leadership is a area of work and

Starting point is 00:32:08 career that I'm very passionate about. And, you know, working at Disney, I love talking about my Disney experience, but that's something that we learn quite a bit in training there is how do you become a leader and what does that mean? So I think number one is leadership does not come with a title. So that's something that I think was past thought of, you know, you're only a leader if you have that as a part of your job description. And I think the biggest thing is you can step up and be a leader, no matter if you're an entry level career person, or you've been in your career for 30 years, it's the way that you hold yourself and the way that you step up and raise your hand in different situations to

Starting point is 00:32:51 help. And it's also the personality trait that you have. I think the best leaders are empathetic. They're not divisive. They listen. They're open to listening and they actually actively listen and don't just pretend that they're listening and they create solutions for their team. And so if you can start doing some of those things now, I think you have the opportunity to actually step into a leadership title-based role and actually lead people specifically. But, um, you know, leadership again is something that is cultivated over time. So I think it's never too early to start and you can be a leader. And I think some people are obviously more prone to that title-based leadership or they're more suited for it than others. Um, but it's a great position to be in, to be able to impact people and to drive people and, and bring a team collectively under you to achieve goals in an organization. And so start doing that now.

Starting point is 00:33:52 And I think it's something that, uh, you have the opportunity to do, and it's a very fulfilling position, uh, whether it's title-based or not. And so, yeah, encourage you to just be empathetic, active listening, and, uh, in no time, I'm sure leadership could be an opportunity for you in a role. Yeah. I love that you said that anyone can develop these skills. You don't have to be on the path to actual title-based leadership. I think that's something that we forget and we think, oh, I don't need to develop leadership skills because I'm just doing this social media thing right now or whatever it may be. We actually had a motivational speaker on our show like a couple of weeks ago, and she was talking about exactly that.

Starting point is 00:34:36 So her name is Genesis, and we will link that out into the show notes. So if you want more tips around developing leadership skills or public speaking, or just gaining confidence in that area, that's a really great episode to listen to. And we wanted to dive into our top episodes. So that's a great transition there. Look how that worked out. We're just going to run through them and just tell you, you know, what they are, and then we'll link them out in the show notes so that you can know where to go next if you're on a marketing happy hour binge spree.

Starting point is 00:35:11 So Cassie, start us off with the first one. Yeah, so first one is leaning into your brand's community with Ken and Ralph, founders of Daily Drills. This is a great conversation and we're really excited to see how much this episode has grown over time. Yeah, I love them. The second one is how to be a confident marketer in 2023 with Barry of Auntie Anne's and Jamba. I'm excited to go back and listen to this one.

Starting point is 00:35:37 It was our first episode of the year and I'm just excited to see where our predictions for the year have kind of either come true or not come true. So that'll be just excited to see where our predictions for the year have kind of either come true or not come true. So that'll be interesting too, to see. Yeah. And so number three is brand marketing and positioning one-on-one with Devin, um, Betty buzz and Betty booze. Now it's so funny.

Starting point is 00:35:57 I was listening into this conversation live. I was sick and literally did not have a voice and I was just so in awe of how great this one was. And Devin even mentioned there were some things in the pipeline that she couldn't share yet. And it's so funny how a few weeks later, Betty booze was announced. So, um, this was a really great episode and came at a great time for their company. Super fun. Uh, the fourth one is top social media tips by platform with Brie of lift.

Starting point is 00:36:24 This was a really fun one. We go through all of the social media platforms and she gives us literally a tip for each one or like her top tip for each one and a brand that's doing really well in each category. So definitely listen into that. It was a really cool conversation. Yes. Could not agree more. The next one we have here is experiential and event marketing 101 withon-one with Amy Gaston, formerly at Magnolia. And speaking of leadership, Amy also touched on a lot of great, uh, strategies and tips for leaders, whether you're in a title-based leadership role or not.

Starting point is 00:36:58 Uh, so definitely recommend checking that one out too. Absolutely. Sixth is unique growth marketing tips, which this was Kelly of Avaline Wine. And that's one of our favorite brands of wine. So we were super excited to have her on the show. And it's a topic that we haven't covered too, too much on the show, growth marketing in general. So it's definitely full of really actionable and really cool tips to take into your day-to-day. Yes, absolutely. Uh, the next one was a great one on social as well. And that was building an engaging brand on social media with Jack Appleby of future social, uh, great

Starting point is 00:37:39 conversation all around could not recommend it more news. One of the more recent episodes we had. So make sure you go check that one out too, if you're interested. Super fun. Jack is awesome and a great resource to even follow if you're in the social media space. So shout out to him. And our last one that we wanted to share with you is product marketing 101 with Jalen of rare beauty. This was one of my favorite conversations I think that we've had on the show. Uh, she's awesome and just walked us through, um, some of the campaigns around rare beauty launches that happened this year. Um, so definitely go back, listen to that one, listen to all of these. They're really, really good. I mean, I feel like marketing happy hour. If I wasn't even

Starting point is 00:38:22 related to it at all, I would still love listening to these episodes because you walk away with actionable tips. You walk away with, you feel like you have a new friend in the industry, you know, you can kind of go and request them on LinkedIn and say, Hey, I heard you on Marketing Happy Hour. We'd love to connect. You know, it's, it's really conversational. And I think that's what sets our conversations apart is that we're not trying to give you like clear cut. This is exactly what you need to do.

Starting point is 00:38:54 We're open to having conversations and we want to talk to people and all their different strategies and kind of give you all the different perspectives of all the different areas of marketing so that you can take that and use that as tools in your arsenal to succeed in your own career. So we're always open to hearing what you kind of want to hear on the show as well. So reach out to us. We are at marketing happy HR on Instagram, and we have some other socials that will be linked out in the show notes here. And Cassie, I wanted to get your thoughts on people subscribing to the email list because I think they definitely should. Yeah. Yeah. So thank you for asking. So the email list is a little bit different from the newsletter on LinkedIn. So that's why I always say to people,

Starting point is 00:39:41 subscribe to both because you're getting from time to time, different job listings, different insights, things, resources there. And we want to craft a unique experience on both of those platforms. So highly recommend being a part of both. They both come to your email every Thursday. And so you get double dipping essentially in marketing happy hour resources every Thursday. So we'd love for you to join us there. Amazing. Well, thanks so much for tuning in this week. This is super fun to do a solo episode, uh, just the co-hosts of marketing happy hour. And if you're new here, welcome. Thank you so much. Uh, and please reach out to us. Let us know how you liked this episode and any of the others that you listened to. Yes. Thank you so much for being here. We appreciate you guys. We are so excited to share that our first ever free marketing happy hour digital resource is now available. Download the dream career game plan today at marketinghappyhr.com forward slash freebie. That's marketinghappyhr.com forward slash freebie.

Starting point is 00:40:51 This five-step workbook will guide you through defining your goals, building your network, diversifying your skills, influencing where you're at, and investing in your growth. Cassie and I created this resource with marketing careers in mind, but the framework can be applied to any industry. Our hope is that this workbook will help you truly elevate your career, whether you're in the market for a new position or just looking to make your mark in your current organization. No matter where this resource finds you, we are cheering you on every step of the way. So go check it out at marketinghappyhr.com forward slash freebie to download and make your career dreams come true.

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