Marketing Happy Hour - The 2-Step System That Will Streamline Your Content Planning

Episode Date: May 29, 2025

Creating great content isn’t about waiting for inspiration — it’s about building a system that works. In this episode, I’m joined by my friends and fellow marketers Ally Golden and Rob Skinner to unpack their biggest takeaways from the Digital Summit, including a content framework by Melanie Deziel. We explore how Focus + Format can transform your content strategy and offer real-world examples of how to turn strategy into scroll-stopping storytelling. Key Takeaways:// Great content doesn’t happen by accident — it’s built through a clear system.// The Focus + Format framework helps you consistently generate content ideas by pairing what you want to say with how you’ll say it.// Emotional storytelling and humor significantly boost engagement — even in B2B marketing.// "Heartstrings loosen purse strings" — tapping into emotional storytelling can increase brand engagement by 40%.Connect with Ally: LinkedIn | InstagramConnect with Rob: LinkedIn | Tik TokDownload the Content Planning System from Melanie Deziel: Download NowAttend Digital Summit Near You: Conference Website____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Great content isn't random. It's the result of clear focus and smart formatting. We need to start with a focus and then a format of the content. What are we creating content around? What is that topic or driver? And then format. Is it in a video? Is it a photo carousel? So you pair those two together. That's it. Welcome to Marketing Happy Hour. I'm Cassie, consultant, podcaster, and your host. Every Thursday, you'll hear episodes packed with insights from brand leaders on an array of topics from crafting effective marketing strategies and hitting career goals to building leadership skills and launching your own business. Inspired by those unfiltered

happy hour combos with peers, this show is all about practical, empowering chats to support your professional journey. So grab your favorite drink and let's get to the episode. Alright, so today is a very special, exciting day. If you are watching, you see that I have some special guests on the screen here, which we'll get into in just a moment. Super stoked for you to get to meet them and hear about their stories

and what we're gonna talk about today. But the topic we're gonna dive into today is systems around content planning. Whether you're a social media manager, you're building emails, whatever it is, just using a system to build your content to make it more seamless, easier. What is that system?

We're gonna break that down and just brands that we're seeing use the system, but also some other content elements that we're noticing as well, whether it's humor or emotion, or how can you just engage your audience using really intentional strategic content while also tapping into that emotion? But I have two very special guests with me today.

It's been a minute since I've had just kind of a round table conversation anyways, with multiple people here, but Ali, Rob, welcome to the show. Thanks, Cass. Thank you so much. Thank you for having us. Absolutely.

I want you both to introduce yourselves and just tell us all about you. We'll do ladies first, so Ali, please introduce yourself, and then we'll tee over to Rob as well. Thanks so much, Cassie, for having me. I'm so glad we get the opportunity to do this in person. I think both of us have collectively made a pretty big effort in the past year to prioritize our professional development and it's been such a joy to to learn alongside you. So thank you for your continued support in that. Professionally, I have over a decade of experience in global marketing and brand strategy creation and execution

across a variety of industries, primarily finance, tech, and retail. My experience across these industries has allowed me to stretch into owning different areas of marketing strategy as a result. So I have experience managing projects across multiple marketing platforms and channels like lifecycle, digital, social, out of Home, Print and more. Most recently I was at

TIDAL, the music streaming service, leading our partner marketing efforts, launching large-scale co-marketing programs to help support both TIDAL and the partner brand. And now I am a freelance marketing consultant working with partners on go-to-market strategy and ensuring a consistent brand approach across channels and regions. Amazing. Rob, tell us all about yourself. Okay.

Well, Cassie, once again, thank you so much for having me. And so I will introduce myself as a listener of the podcast. Maybe a couple of months ago, I started listening to Cassie as I tried to expand my knowledge about marketing. And I just immediately fell in love because the conversations are so warm and so friendly and really just pulls you in and makes everything just really comfortable. I met Cassie at the digital summit,

which is what we were going to talk about. And I actually asked her what has been in her glass lately. That's how I kind of started things off because it's really just the iconic question in every podcast. In terms of my background, I am the director of marketing for a telecom company called ITD Cloud. I've been a part of that company for about two years now.

It's immediately after I graduated college. And so it's a very small business. And so what I'm in charge of is the strategic overall direction of marketing, the branding and online presence as well. What I also do is I create content on LinkedIn and on TikTok about building your personal brand online and just the importance of it and just putting yourself out there, period.

A lot of good things can come out of it. One more thing, I also freelance because I am trying to just learn as much and do as much as possible regarding marketing. I have one client which I actually got from putting myself out there, so which is why I push it so much. Yeah, amazing. Well, Rob, you already teed up one of the most important questions we asked on the show. I got to ask you both what's been in your glass lately, of course. So, Ellie, what do you have in your glass lately?

So for me, especially as we're leaning into summer, orange wine is my favorite. It's a little different than other wines because it's got the skin contact grapes with it. And I have a bottle of orange wine that is waiting in the fridge for me after this episode. So that is what's been in my glass lately. You know what? I love that just because of how different it is. I've never heard of orange wine before. And so I think that's like that's just a

Statement, you know Yeah, what about you Rob I wanted to really think of something that I have been having and I the only thing I can Think of is is a water. Hey, I'm a big water person last year towards the end of the year If I weren't so disciplined, I would be drinking a caramel frappe at Starbucks right now. Probably the largest size there is because I'm a simple person, but I like to drink in large quantities. Yes.

I love that you said water because we all need reminders to be more hydrated in the Florida heat. Yes. This summer has been brutal so far. It's only been like three weeks. Yes, especially. And we may drink water. I know, all three of us live in Florida,

so I have to mention that. Rob, you're out in Clearwater, right? So you're on the coast. We're in central Florida, but it's great out there. So, gotta stay hydrated. Amazing guys. Well, again, thank you both for being here. Very appreciative.

Very excited about this. Rob, as, thank you both for being here. Very appreciative. Very excited about this. Rob, as you mentioned, we met at Digital Summit, which it was an amazing conference. I feel like I'm curious what you guys think, but it was so intimate. It was very geared towards being an open space to network and to meet people. And so just the opportunity to closely connect with each other, but also learn, of course. I'm just curious if you guys have any key points. Just overall, would love to hear your thoughts on the conference too. Yeah, Rob, I'm curious to hear from you specifically around the conference and why that one kind

of stood out to you. So how this started was I was on my, you know, self-improvement, personal development phase, and I still am, but I found this one influencer. Her name was Courtney Johnson. Courtney Johnson, she talks about personal branding and how you can just make money for yourself online and how much easier it is now than it was in the past. And I was just on her story,

and I saw that she was on a retreat with some other people within the social media space. So I just wanted to connect with as many of them as possible and follow as many of them as possible so that I can just surround myself in my feed with those kind of people. One of those people went by the name of Mila Holmes, the freelance social media manager. I came across a video where she just kind of had a notebook and she was just talking about everything that she learned from this conference called Digital Summit. And just me being the person who just really wants to learn as much as possible, no brainer just went to the link.

I almost immediately just booked the ticket. That's kind of how I found out and why I went is because I love digital marketing and I love marketing as a whole. And so just knowing that very successful and, you know, creative people are going there, I should definitely go to. I think you mentioned something important about the conference that at least was really important for me, which was the networking side of it. So, yes, you're going to see these incredible speakers, people from companies that we aspire to be at one day, right? Like your Googles and your Disney's and all of these really big, wonderful companies. But I think the networking should not be overlooked as part of that in being in the same orbit as these people, one that you maybe follow online or maybe that you don't and getting

in these spaces to just make an introduction and put yourself out there to meet them. And so that's awesome to hear, Rob. Yeah. Yeah. And so that's another thing. I think another reason why I went was, of course, because of the networking. I heard that Mila was going and I was like, yeah, I'm going to this. But I think because I wanted to meet her and just introduce myself and kind of just learn

from her. But what really pushed me over the edge is that I saw that Cassie was going and I was like now I have to go and I think that was that was the point I was like I'm going to book this and so because I just wanted to meet these people and there's so many other people there besides Cassie and besides Mila. I mean Ali you were there too. There's so many people way older than me with so much more experience going. You can learn something from everybody especially if you're just starting out and you're going to a place where everybody has some kind of experience,

and especially in this space, in the field that you enjoy and you work in. So I would say the networking part is such a huge thing. That's amazing. And kudos to you Rob for investing in yourself with this. And I think to your point too, you know, you said what could come out of this. I think a lot of times we think the ROI of conferences or investments like this will come immediately at the

event and that's not always the case. I mean, I think there's a lot of things that we learn that we can start to implement in the businesses that we're working with right away. However, it's also the months to come, right? Those relationships that you follow up with or the growth from the strategy that you implemented three months ago, for example. And so I think just allowing yourself to be open to, no matter what conference event or thing that you're investing in,

is there are returns that are even greater than we imagine right this minute. And maybe it is a relationship that turns into something. Maybe it is a outcome or a partner or something that results from that, but I think that's such a great reminder too. So one of the really cool things about Digital Summit was there were your sort of broad keynotes and sort of bigger events with bigger speakers like around you know in the morning and the afternoon in the evening, but one thing that I really really liked about Digital Summit was these sort of masterclass

sessions and that's kind of how we talked about framing the topic for today was actually around this content system. And I felt like the masterclass approach was something I personally had not seen in a conference in a very long time. And I felt like that was a really big draw for me to consider that there was this opportunity about having it be more of an intimate setting with someone that was actually teaching you something that you could go implement versus being talked at. And so that was a really, really strong point of interest for me about this conference as

well. Yeah. I can agree with that for sure. It was definitely very intimate and it was very interactive because the speakers weren't just talking at you Like you said Ali, but they were just learning about your business so that they can use your business as an example Just help you get started with applying it to your business in the future So on that let's dive into the topic for today again We we kind of see this up at the beginning of the conversation, just around this content planning system. So we all attended a session from Melanie

Desiel. She is a writer, a speaker. She's worked with some massive brands, Huffington Post, Creator Kitchen. She's been a columnist for a lot of different amazing publications that we know. And she's of course a speaker. So she came, she hosted one of those very master class style sessions with us and essentially this session was meant to break down a content planning system so her whole notion and comment to spark off this conversation was that great content isn't random it's the result of clear focus and smart formatting. So her whole thing was it doesn't have to be overwhelming to create content, whatever that is. And

so she said that we need to start with a focus and then a format of the content or a what. What are we creating content around? What is that topic or driver? And then format. So how are we formatting it? Is it in an infographic? Is it in a video? Is it a photo carousel? I think it was like 100 different content formats that came out of this, right?

Was so clear. I don't know what you guys think, but creating content, whether it's emails, social, et cetera, can feel very overwhelming. So this idea of her laying out literally, and I could probably link some graphics or examples of this, but laying out here's 10 different focuses, whether it's the people in your organization,

general information about what you do, specific information, history on your brand or organization or industry. You start with one of those and then pick a format, whether it's a photo, an infographic, a video, and that's a piece of content. So you pair those two together, that's it. So I don't know if you guys have any other like,

just strategies or tips that you took away from that or even just going deeper into how that process worked, but I thought it was, it was awesome. Yeah, so I think the, just the clarity point resonates with me so much because she says this other thing where if you have so many ideas with no direction, you're not really gonna know where you wanna go. There's so many different kinds of content

that you can create. It was just like, here you go, here's 100 ideas. Just having 10 focuses and having 10 formats, all you need to do is just pair one focus with one format. Just makes things a lot easier. Or if there's a piece of content that's working and you want to capitalize on it. And so you repurpose it into many other different kinds of content. So from long form to short form or from a carousel to maybe a podcast even.

Yeah. One area that sparked for me while we were listening to Melanie was this notion around similar to what you just said, Rob, is taking that one piece of content that does work and then reframing it for different platforms and channels. So part of what I had been working on at Tidal was around the influencer marketing channel and really building that out. And we were working with four different influencers and we had 14 pieces of content and it was all video. And part of what I was tasked with was trying to figure out how we could reshape those 14 pieces of content to put in titles owned channels but also to put across our partners channels too in

formats that they preferred in their channels so there was this interesting conversation between you know title and our partners of how does this content fit into your channels what are then the nuggets of information you want to pull out from this 14 minute long form tutorial video into an infographic that you can share that talks a little bit more about how you get started DJing, for example. So I really like the notion that Melanie says that there's this almost creativity that you can sort of express

as part of this process with content if you are able to be focused on the what and the how. And that helped a lot, at least for me and my team, in trying to figure out where specifically we were going to put that and lead these conversations with partners as a result. Kind of piggybacking off of that too is just clarify as well, you know,

typically we think, especially with social media management and content that we're creating for brands, we think in content pillars, right? We like identify what are these different areas of focus that we're going to talk about and sometimes it takes us like kind of a bit of time to identify what those are. We think about all these different nuances of who we're serving and how we want to talk about a brand but I loved how simple and straightforward and also interchangeable depending on the industry or the area that you're working in that these can be your content but I loved how simple and straightforward and also interchangeable depending on the industry

or the area that you're working in, that these can be your content pillars. Sure, there's nuances and subcategories to these, but if you just start here and start to interchange those, that's gonna fuel your content system. So going back to it, I just wanted to read off a couple of these different focuses.

So again, your focus is that what, what is that piece of content about? What is that content pillar? So we already talked about people. So whether it's audience profiling or team profiling, the basics, so key terms around your industry, what you're doing, overviews, the details, so going even further into that information. doing, overviews, the details, so going even further into that information, history, background in a topic, or your origin story, or history of your industry, process, so what can we help our audience do, what are kind of the three-step

frameworks, for example, around something that we're offering, curation, so useful links and resources that we can provide our audience, data, a study, report, audit, or survey, product, so content about what we're providing or our service, so literally promoting what we're doing, right, to the audience, example, so case studies, stories, et cetera, and then opinions, so sprinkling humanity into the product or into the service.

And the interesting thing I wanna know is literally one of those is point blank promoting our product or service. Everything else is super value driven, right? So that's, I mean, that's something we talk about all the time in marketing, but still offering value to your audience in different ways outside of just look at what I created or look at what I'm doing and then getting creative even with those different messaging points and switching up the way that we're talking about that stuff.

It just goes to show how much it's not really about the product. Of course it is about the product. It goes beyond that. It's the people, it's the culture, it's the history, the background of the company, the people who lead it, the other customers inside of it and just the community that the background of the company, the people who lead it, the other customers inside of it, and just the community that the brand creates. It's just all of those different aspects build up

to a buying decision and a customer. So one of the points is product and the rest is just value driven. Like you said, Cassie, what can you offer besides your product? It's the entire experience, which makes somebody either like the product or not like the product.

So yeah, that's just a great point I will say too. I think reading off those content categories was was great because Hopefully it sparked some ideas for some listeners as well I know it did for me outside of just sort of the process people in data I think there are a lot of really low-hanging fruit actionable items that I was able to take from that For example like pulling testimonials and creating content from testimonials or, you know, UGC thinking about leveraging, you know, users actually interfacing with the DJ software, like I mentioned. So there were a lot of things that I took from that framework and just

kind of built out on my own, just being able to have that clarity. And so I think hopefully listeners will also find some ideas from that too. Yeah, absolutely. There's a number of different formats, again, that we were discussing that you, you choose a focus, you pair it with a format. That's a piece of content. There's a number of different ones. You know, Rob, even you mentioned podcasting. So audio is a format, right? Writing. So blogging, infographics, timelines, image galleries, quizzes, maps? Writing, so blogging, infographics, timelines,

image galleries, quizzes, maps, tools, et cetera. I'll put a link below in the show notes with these all outlined. So if you wanna download that or get that link and just start to visualize this, because I know I'm personally a visual learner, so hearing all of this is awesome, but it's just seeing how these literally pair together

and how you can use them. So definitely check that out. Yeah, there's a lot of different ways that this can be used and again it's just clear and simple which is awesome. Yeah and Rob I'm curious in your personal and professional endeavors now how do you think you'll use this? Yeah, what I noticed was that there are a couple of formats that I don't use. I just wrote it down immediately. You know, it's so easy to think of the main kinds of content, you know, like blogs, video, audio, you know, photos, but there's quizzes, there's tools,

there's maps, there's timelines. How I'm going to apply this and implement this, of course, into ITD cloud is to take advantage of those more interactive pieces of content like quizzes and maps and things like that. What we do in ITD cloud is we help businesses maximize their, you know, the telecom services. So their business internet, their business telephone, things like that.

I think it's just great to have something, maybe a map, you know, of where's the best place you can put, you know, your router within your office, something like that. Expanding beyond just the basic content and going into more interactive is just an approach that I'm definitely going to try and implement as a director of marketing. Great. I absolutely love it.

I know we have just some other things that we want to discuss too in terms of as we're thinking about content approach and strategy, not only these content pillars and formats and things, but what other elements can we include? And these are just things that I think we all have learned just with our experience and also things that we've heard recently from other speakers that we highly recommend considering.

Do you have any notes and thoughts on this culture to cart mentality? I don't know what your thoughts are. Yeah, so I think where this starts in terms of this sort of like culture to cart mentality is the creative. And I think part of, again, as we've been talking about, where to actually put that content, we've got to take a couple steps back and actually think about that creative piece too. I think there is a lot of power and a lot of brands are doing this already as an aside There's a lot of power in humor and emotion. There are a lot of

Opportunities to leverage this both B2B and B2C in this mentality because again No matter how you're framing this sort of culture to cart, basically taking this opportunity to connect with the audience and then influencing them to purchase or move forward in any sort of funnel, has to start with that creative. And so how do you lean on members of your team,

whether it's yourself from a marketing standpoint or Rob in your case, where it's a from a marketing standpoint or Rob in your case, where it's a smaller team from like more of a startup mentality to kind of leverage that creativity to help fuel that humor, that emotion, that influence. And there's this notion of heartstrings, loosen purse strings, which I thought was really interesting. And also it makes a lot of sense.

I know myself as a consumer, I lean that way, right right if I get an ad for something that I'm emotionally connected to I'm way more likely to purchase right? And so you get 40% more brand engagement with that emotional storytelling. So yeah, Rob I'm curious if you have anything on that either. I love love love emotional storytelling I think my favorite place to see it is in kind of B2B or more personal brands really. People who have founded their own company and are using social media and of course their story to bring their customers or their audience

along their journey with them, to then just build a connection, build trust between the person and the audience. I for one love going on social media and just hearing about other people's stories. I would say that one person who's really good at it, you know Lee, yeah I think he's just 21 he's straight out of college and he actually started this series of making 10k a month with his own app or his own course and then he did a series of going from

10k to 100k and it's very transparent and it's very relatable. He talks about how he's feeling, sometimes he's struggling but also sometimes he shares his wins as well. People can just really take what they're going through and turn that into a story that people can follow. If it's an emotional roller coaster people are going to hang on especially because they don't know how things are going to turn out it's always unexpected. Just posting win after win after win. I mean, people get tired of that. Who just wants to hear about the wins? Let's be honest. It's always nice to just hear

the behind the scenes, what really goes on, because that's what really connects the storyteller to the audience. B2B is kind of like my favorite space to see that in because it's a little hard to sell SaaS. So you have to use something else like a person and tell a story about how the company was founded and things like that. People love stories. People love connecting with a person rather than a brand. Cass, I'm curious, are there examples of brands that you think are doing this really well based on more, you know, the emotional side, but also the humor side or the lightheartedness. I think we live in some dark times, so it's helpful to have brands that are able to kind

of give us some levity with our content. Yeah. I mean, I know it's such a cliche example, but even just looking at Disney, for example, you know, the way that they provide this escape to consumers both online and of course in person during their experiences and how do they tap into that story but also the emotion of just creating memories and experience as a family etc to engage consumers and keep them coming back more and more. I mean I even think about my own personal story with the brand and it started very long ago and there's part of that nostalgia as well.

But also I have a lot of connection to these stories that they're telling in their in-person theme park experiences. And so that's, that for me is a big example. And then I'll say more on the transparency, you know, storytelling side as well. Love the beverage space. So Scalpersan from Desois, it is a beverage brand

founded by Katy Perry and their other co-founder Morgan. She is the CEO of the company and she uses her LinkedIn to really be transparent and share her knowledge with other people in a very raw way. For example, she had this post go viral recently on the platform where she shared how much they spent on a trade show, like literally line item by line item. And it did so incredibly well because no one's really ever just point blank, like told people this is how much it costs. And she didn't do that to, you know, of course brag about how much they spent on this experience and look how great this looks.

But it was to tell a story, but also to share a lesson and what they learned through that and why they spent that much on the experience and what the ROI is coming out of that. And so I think people really appreciated that level of transparency. So, you know, Rob, to your point, and we already talked about just how can you humanize your brand? How can you find maybe someone who is that spokesperson and is talking to the consumer on behalf of your brand and really humanizing that experience is very important. And I think that they specifically do that really well. Yeah.

Scout is a great follow everyone. She's fantastic on LinkedIn. Yes. Yeah. But I'm just curious, as we round out to you guys, do you have any other content strategies or things you just like to quickly pull out that you've learned in your work,

whether it is for social, whether it's for email, whether it's for website content, like literally whatever it is, if you have anything to share there. Yeah, I think my last sort of strategy that I'll highlight, and this is something that I've tried to practice in my own career, is leverage other teams. I think very often we work in silos in our marketing teams and we're not really looking outside of those teams for content ideas.

I really recommend setting up 15 minutes with someone from, in my example, would be editorial and talking to someone in editorial or in finance. Even you may find that there are people on those teams that have really strong content ideas and they might spur something else for you, a bigger strategy that you can roll into, whether it be for social, for email, for out of home, literally anything. I've really learned that leveraging those, those relationships and other team members has been incredibly helpful for me.

And I've certainly had a lot of great ideas come out of those sort of 15 minute micro sessions where I'm just asking for opinions on what they think we're doing well, what they think we're not doing well and getting some ideas from that. I think fresh perspective is really important. That's a good one.

So I would say a good content strategy, I mean, AI, AI is such a great tool to use. Of course not on its own. I think that is what I would say the main or my content strategy is or content tip is, is if you're using AI to just make sure you're using as much of as you as possible and you're involved in it as much as possible.

So if you take past ideas and feed it into chat GPT or whatever you may use and ask, you know, what are some other ideas that can stem from, from my prior content or how can I repurpose this in a way that targets, you know, this kind of this group of people, um, you know, this kind of this group of people. You know, make sure that if you are using AI, be sure that you are involved in it as much as possible and you're working on it as much as AI is working to create the content for you. Because if it spits out something that you don't prove free, then it's just going to

hurt you because it's not human. But to you just you don't know where you're really going and you're not fully connected with your content so I would say it's a good content tip to one use AI but to use it wisely and make sure that you are involved in it as much as possible thank you both so much for that and thank you for being here to share and again digital summit was great I'm so glad I got to just spend a couple days with you both and learn alongside you and Rob meet you for the first time.

And of course, hang out with Ally and everything. It was amazing. I have the link to Digital Summit below. They have conferences all over the US. So definitely check that out. Would love for everyone to stay in touch with you both. So if you don't mind share, where can we connect with you online. I

know we love LinkedIn, but anything else you want to share too, please feel free. Yeah, you can find me on LinkedIn, just Allie Golden. And then on Instagram, my handle is at Allie A Golden and would love to connect with anybody, have conversations, coffee chats, whether you're local to Florida or beyond. So please, please reach out. whether you're local to Florida or beyond. So please, please reach out. Yeah, so I am very active on LinkedIn. Rob Skinner is the name on LinkedIn. And if you want to get a little more personal with me, I don't post everything I post on TikTok on LinkedIn. My handle is robskinner underscore. Yeah, that's where you can connect with me. I'm also on Instagram as well. My handle is robskinner underscore there. If you'd love to connect, have a coffee chat.

If you need some support or help, any ideas on anything, I am definitely the person to talk to, so yeah. Amazing. Well, thank you both again so much. Well, definitely, I mean, both of you will be back. Ali and I are chatting quite a bit about another conference that we went to coming up,

and Rob, you will definitely be back. So everyone, please stay tuned for those conversations and everything else, and Rob, you will definitely be back. So everyone please stay tuned for those conversations and everything else and go connect with the two of them. Please. They're amazing follows. But yeah, again, thank you guys. Appreciate you being here. Thank you so much. Thank you so much for tuning into this week's episode. If you enjoyed this conversation, I would love your feedback. And if you're ready to take things to the next level, sign up for my weekly newsletter and the show notes, you'll get weekly career and marketing insights straight to your inbox.

And if you have an idea for a future marketing happy hour episode, shoot me an email. Hello at marketing happy HR.com. Thank you again, and I'll see you next Thursday.