Marketing Happy Hour - The Formula for Standing Out in a Crowded Market | Lucas Kraft of Wonderbelly

Episode Date: April 17, 2025

In this episode, I sit down with Lucas Kraft, co-founder of Wonderbelly, the fastest-growing OTC digestive brand of 2024—known for its bold branding and clean, effective products. Lucas shares how his deeply personal recovery journey from an eating disorder led to the creation of a brand that’s rewriting the rules of wellness. We talk about what it really takes to build an authentic identity, how to craft a voice that stands out in a saturated market, and what marketers and founders need to know about branding with purpose in a regulated space. Key Takeaways:// The origin story behind Wonderbelly—and how personal healing can spark powerful innovation// Why your brand voice is your first (and most important) impression// The key elements of crafting a bold and authentic identity that connects with today’s consumer// How to create content that educates and entertains in a regulated industry// Why standing for something real gives your brand staying power// How to balance storytelling with compliance and still be creative// Lucas’ advice for launching a disruptive brand in 2025 and beyondConnect with Lucas: LinkedIn Learn more about Wonderbelly: Website | LinkedIn____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Passion for me, at least, is a key ingredient in anything that I do. I've worked jobs that I've woken up every day being like, my heart really isn't in this. Wonderbelly, on the other hand, is something that I love talking about. I love learning about. I love exploring. I love building. I do really, truly feel like we're doing something good. Of course, not everyone has the privilege or luxury to be able to do something like that. But if you can, it allows you to get over a lot of those things that might stop you from moving forward because you're just like, I believe in this too much. Welcome to Marketing Happy Hour. I'm Cassie, consultant, podcaster, and your host. Every Thursday, you'll hear episodes packed with insights from brand

leaders on an array of topics from crafting effective marketing strategies and hitting career goals to building leadership skills and launching your own business. Inspired by those unfiltered happy hour combos with peers, this show is all about practical, empowering chats to support your professional journey. So grab your favorite drink and let's get to the episode. So I'm very excited. I have Lucas Craft joining me today of Wonderbelly. We're going to dive into just the development of the brand. Of course, all the marketing that goes behind it, the branding that goes behind it. Welcome to the show, Lucas. So stoked to have you today. Thank you. It's a pleasure to be here. Yeah. Well, I'm always stoked to chat with founders, CEOs, leaders inside of brands,

because you definitely have a different perspective, of course, being kind of behind the scenes and from day one of developing what you've created. And so looking forward to that conversation. But first, I have to ask you, of course, kind of a twofold question. So one is what's been in your glass lately. And then I also have to know your current favorite Wonder Belly flavor as well. What's been in my glass is sparkling water. Love it. As you know, it's not just water. It's fun. It makes water fun. And my favorite Wonder Belly flavor, I switch off between two. Right now I'm back on strawberry milk. But I can be a tropical fruit man at times. And then we have a new flavor coming out that might become my favorite flavor that'll come out in about a month

or so. Okay. Okay. Excellent. We'll stay tuned for that. Um, I too love strawberry milkshake very much. Um, it's, it tastes great. Like I, I mean, I, I can't tell you, you definitely get your hands on some cause it's awesome, but yeah, that's my current favorite, but also love a good, uh, sparkling water. So I'm right there with you. I love it. So Lucas, I have to know, of course, just kind of your journey with developing Wonderbelly. It's a very deeply personal story of yours. And I loved reading about it prior to this interview, but just curious, you know, how did your experience and just story shape this brand and its mission overall?

Totally. Yeah. It's a story I tell a lot, as you can imagine. The brand Wonderbelly and the idea for the product, the idea for the brand, all of that, it really came about in 2020. But I always start this story when I was 15 years old, because that's when it started for me. At 15 years old, I developed bulimimia and I'd never heard of another man experiencing an eating disorder at that age I was probably what in 10th grade or something at that point I'd you know we'd had talks about drunk driving and the dangers of drugs and all that but nobody ever talked to us what to do if you you have an eating disorder so the only information I had was really

based off of movies and they never depicted somebody who resembled myself so I didn't know what to do with this information I could barely understand it and I could only imagine that the people around me my peers the other kids who were 15 years old they wouldn't understand it so out of shame and fear of alienation I hid it for for about 10 years. And over the course of those 10 years, it progressed. It got worse as something like bulimia does. And in my mid-20s, I was ending up in ERs and doctor's offices because of the damage I was causing myself. I was fortunate at that time to find recovery for my eating disorder, but I had already done permanent lifelong damage to my digestive system.

So according to the doctors I had to see, they said the only thing that I could really do at that point was take medicine every day to manage the symptoms. So I started taking antacids and products like Zantac on a daily basis to manage these daily symptoms. And what I always say about those products is they're really effective. There's a reason why some of these brands that you see on the medicine aisle, they've been around since our grandparents' generation and even their grandparents' generation. Like they've been around for almost a hundred years. It's because they work. And they got me through almost another decade until 2020 rolled around and Zantac, one of

the products I was using, an article came out saying it was found to contain a carcinogen and it is no longer safe for human consumption. Throw it out immediately. It didn't mince words about it. It wasn't like, maybe you should. It was throw this out immediately. I opened up my medicine cabinet and there's my shelf that's just filled with Zantac bottles. And I panic and I throw it out. And I realized, you know,

at that point in time, I had already started my journey of seeking out better for you options within food, within beverage, and also within skincare, you know, understanding ingredients and organic and non-GMO, but I never applied it to medicine because my medicine products, you know, I just assumed that inherently they have to be healthy for you. Right. Um, and so I looked at the back of a lot of my medicines and I saw ingredients that I was avoiding and all of my other products. And I was like, okay, you know, 2020, there's going to be a lot of alternatives there aren't in medicine. It's the same brands, again, that our grandparents

and even great-grandparents were using. And that's when I brought my brother in and I was like, selfishly, I want to create a product for me because I want to use it and I need it. And it just isn't really available out there. And so that's where Wonderbelly came about. My brother and I set off and started it.

Yeah. And it's kind of that testament to, you know, chances are if you have a need for something, there's other people out there that have a need, right? So I love this story. And thank you so much for sharing, by the way, just of how it starts just with that concept. And then discovering, you know, what if I fulfill that need? What if I create something that helps to not only helps myself, but also serves other people? I'm curious to just because we have a lot of listeners, you know, there's a lot of marketers listening, of course, but there's also marketers and other professionals who kind of have a similar

story. You know, they're like, I have this idea for something that I feel like I could benefit from. There's probably other people out there. So what was kind of that first step of developing your own product? You know, did you kind of start to mock up designs first? Did you think about the ingredients of the product? Like what was kind of that first step up designs first did you think about the ingredients of the product like what was kind of that first step that you took there uh there were a couple and I can't even I'm not even sure exactly which came first they all sort of started to happen simultaneously in a way at least as I remember it but um I'm a creative like I can show you a thousand versions of Wonder Belly before it became Wonder Belly that I'd started making immediately. Funny story, not many people know this.

Wonder Belly actually was initially called Antacids, like A-U-N-T space acids. We ultimately decided, wait, there's other products we might create in digestive medicine that aren't antacids. So that would be really confusing if we, you know, created a laxative that was called onto acids. So we, we scrapped that and we went with Wonder Valley, but, uh, I definitely did that. But at the same time, you know, we had to validate that this was a product that belonged on the market that was worth investing in all of that. So we had to do a lot of research. And of course, like instinctually, I was like, I believe there are other people out there like myself.

But at the same time, we were sort of skeptical because, you know, there's new products in every category, new sparkling waters, new chip brands, new beauty products popping up left and right, even new supplements. But there's just no new medicine. We're like, there has to be a reason. And so we were really skeptical. But after doing a lot of research, it became really clear. It's a lot of regulatory. It takes a lot of, it's not really simple to just create and put on the market there's a there's a lot of barriers before you can do that so it's difficult to do but there's a massive generation of people that we we were able to identify that are you know millennials gen x even i have a set of values that just don't align with the medicine that's on the

market and they're experiencing the issues that older generations that are using these products are using. So we were like, seems pretty straightforward. We should create a product for this, this enormous group of people that aren't being spoken to. Yeah. Well, and so kind of like on that journey and process, at some point you get to brand identity and brand voice and everything, right? Which, of course, comes through a lot in marketing and a number of different channels and ways. So I'm curious for you, too, when you got to that stage, what was your process for crafting Wonderbelly's brand voice and identity? And has it evolved over time or did it evolve at the beginning?

You mentioned with the brand name specifically, or was it kind of clear to you at the start of how this brand would be portrayed visually and verbally even to just infusing through your copy on your website and everything? Like what was that process like for you? I really loved that process. I can tell you that it definitely evolved over time. One thing that was very clear that hasn't changed is we wanted the brand voice to be authentic to us, to be our voice really. But more than that, a human voice. I mean, you hear that all the time with startups. So it sounds sort of copied, but especially in our space we're going up against you know big pharma brands they don't have a voice they're just these corporate cold brands that are you know run by faceless people so for us it was really important this felt human and the way we always well actually the way we

started wasn't we didn't nail the voice at the beginning I can tell you that we thought okay you know humor can play a big role we really want to destigmatize we want to bring some of the levity into this these conversations about issues that people are having we may have over corrected there and we were like we're gonna be super irreverent almost like liquid death tone of, which is so unfitting for our brand. And so not what people want from medicine, which we learned really, really quickly. Like the slogan that we started off with was since we were battling things like acid reflux, we were like, cool. Our slogan is no flux given.

Right. And that wasn't received horribly well. So we pulled it back, but we didn't want to strip it from our character. And I really love puns. And I created a bunch. So we realized, you know, there is a way we can balance the humor, the human with the credibility that we are a medicine. We have incredibly talented and intelligent scientists and people working on a product that we don't want to sort of like give the sense

that we're just like some random soda company. We're a medicine. So we were able to find a voice that, the way we describe it is the young doctor that knows how to talk to you, that knows how to sit down next to you and make you feel welcome and comfortable, but also isn't afraid to sometimes swear.

So you feel a little bit more like, oh, this guy's like another, this guy's like a guy. Not like this sort of like just looking at a chart and then walks out of the room, which we think of as like the big pharma brands. It's like this sort of like comes in, checks some boxes, tells you some stuff that you're like, that's not very helpful,'s like this sort of like comes in, checks some boxes, tells you some stuff that you're like, that's not very helpful, and then walks out of the room.

And you're like, but so that's how we started to really think about it. I like that. And I love this idea, too. I know we talk a lot about this in marketing, but almost developing this persona, kind of human figure behind your brand. And I feel like having that personality, and even like, what do they look like? And how do they talk and everything nailed down is really helpful for crafting every piece of content that goes out there because you have that that kind of solidified. So I love that even just as a reminder to marketers to if you have not done that practice, definitely make sure you're you're locking that down. So it's a great reminder. So I want to I want to know, too, you know, you've kind of mentioned mentioned some interesting notes just about how this brand is not that sterile medical brand that you are used to when you go to, you know, a store and pick up medicine. So first impressions, I'm sure for you guys, people I can imagine are like, oh, wow, like this is a fun, fun spin on

this medicine that I grew up with. And so how are first impressions for you guys? How important is that? And what's kind of the key to making a strong first impression, in your opinion, with the branding and the messaging and all of those different elements. It's really important. It's also a challenge. Like we're in a cat. We're, we're basically a retail first business. We don't have our own DTC site. We, everything we do is physical retail stores, or if you buy like target.com or amazon.com, but.

One thing we've noticed is we can make the most beautiful brand, but our category isn't a category that people are used to browsing in. People don't walk down the medicine aisle and think, I wonder what's new here. They know that they're going to go get their Tylenol. They're going to go get their NyQuil. They know the brand. They know the product already. And there isn't ever a new version or a new competing brand that they have to think, the material, it's metal, it's not plastic, the color. And one thing that we like, even visually, one thing that was really important to me was, you know, I want our bottle or packaging to represent the warmth and the joy and the liveliness that you get from relief. It's always been so odd to me that medicine is so impersonal visually. It feels so corporate when it's such a personal product. And it is a

product that's supposed to represent joy and sort of being freed from the shackles of discomfort. But you don't get that from the packaging. And I wanted our packaging to represent that. So it is really important to us. One thing we hear a lot that was what we were aiming for and when we were talking about it is medicine is also something that you hide away in your medicine cabinet it's something that people are ashamed of they're shy about we wanted to start to bridge that too we want our product to sit next to your beauty products on your bathroom or if it rolls out of your purse you're not scrambling to if it rolls out of your purse, you're not scrambling to push it back in so nobody sees. Or you're not even afraid to put it out on

your desk at work because it both looks pretty, but it also, it feels more a part of your own identity rather than something like you're embarrassed about. And so that was another big thing. And that's what I think people recognize when they see it is literally attractiveness. I love that. And I'm curious to kind of pivoting to more of, you know, the marketing and content strategy behind Wonder Belly. You mentioned how you're essentially, you know, this is a space that people aren't really thinking about what's new out there, what's, you know, what's fresh and everything. So how has social media, digital channels, whatever you want to reference played a part in educating the consumers, not only about the brand that it's there, that it's an alternate option to some of the brands that they, again, you know, it's more of that sterile thing we grew up

with. So educating that it's there, but also educating that, you know, you mentioned better for you products, like this isn't a better alternative option. So how are you kind of thinking about marketing channels as a function for for education specifically? Yeah, I mean, so education is extremely important for us. There's a lot of burden on us to do like, you'd be surprised how little people know and also how little the brands before us have done to help inform people a lot of them actually benefit from people not understanding thinking oh this product's a cure-all when really it really solves one issue but they've allowed themselves to be understood as anything wrong with my stomach i can take this and

i'll feel better so we do try to do a lot of education in hopes to help people understand what the right product is for them, but also in hopes the more you understand something, the less scary it is and the more willing you might be to treat it or address it. So that's something big for us. But the channels we use, we really do rely on social media, organic social. We don't really do a lot with ads because we happen to live in a space that people are becoming more comfortable talking about organically. I mean, there's, you know, trends on TikTok, gut talk, I don't know if you're familiar with, or girls with stomach issues or things like that where people are actually really invested in sharing their own experiences and we've been able to become a part of that in a really special way and Also, our product is it's so funny once you hit like 30 years old you get weirdly excited about things like antacids

So we do see a lot of really genuine Organic people wanting to share about us, talk about us. And that's been really special. I have to give credit where credit is due. Our head of marketing, Blythe, and our head of social, Alyssa, they've done an amazing job at getting us out there. And so just want to shout them out. Yeah. No, amazing. Thank you for doing that. You guys have some regulation being in the space that you're in. So what challenges have been presented to you due to that? And how are you guys kind of getting creative to shuffle around that and continue to serve

your community with content? Yeah. So there are, there's some, we're restrained in certain areas. Like we can't sell on TikTok shop because we're an OTC medicine. There are certain places we can't advertise. There's certain things we can't say because we're an OTC medicine. And so we have to get creative around that. And it is interesting how it's sort of stifled from, like, it's, it just, it causes us to come up with more, I guess, guerrilla tactics on ways to get in front of people,

which has offered us the ability to find channels that aren't used too often and aren't oversaturated. And so that's been, like, we really have started to lean into these different kinds of activations. I wrote a book called The Adult's Guide to Farts as a way to like, try to destigmatize farting, just like a very normal digestive process, which I always have found so funny because people are so embarrassed about it, but really it would be so much worse if you didn't fart like physically, like anatomically, that would be weird. But, uh, so I wrote this like coffee table book that looks like a children's book but it's for adults to help remind you that like it's okay if you fart and farting is actually

good um and so we did that and demi more read read it to like her her kids who are all grown-ups um but like it was we had a lot of fun with it and getting organically picked up by like People Magazine and Marie Claire. And like so we've had to get really creative on creating touch points that people want to talk about so that we can sort of like crowdsource our marketing in a way. Yeah. And then how about the story, too? You know, even you, for example, coming on this podcast, sharing your story as kind of a gateway to developing this brand, but also story on social story on your website. You know, there's a lot of kind of storytelling, not only of yourself,

but also the consumer story in a way of like, you know, dealing with some issues that you've dealt with in the past and using this brand as a way to help resolve that. What do you think story is kind of like a, how do you think it's a pivotal piece in your messaging and your content? And how do you kind of look at that as a strategy or tactic per se? It is really important for a couple reasons. Like my story is not horribly unique. What I went through. Yes, it's unique like the entire journey that it ended with me starting Wonderbelly. But like when I talk to people about bulimia, they basically often tell my story back to me.

Which was their experience. Because there's so much connectivity. There's so much similarity. And I didn't know that before I started speaking up about my bulimia I thought I you know I thought nobody would understand and so starting Wonderbelly I realized you know this is this is a chance that I can actually by sharing my story start to let other people know you know you're not the only ones out there and the most important thing I ever did for my recovery was speak up say to somebody else,

hey, this is something I'm struggling with because I wasn't able to recover on my own, like just by myself. I had to share it with somebody. And this ties into why education and why destigmatization is so important to our brand is it's not just eating disorders that, you know, getting people more familiar with the topic, more educated on the topic. It's not just that that benefits it. De-stigmatizing things like farting or like even heartburn or diarrhea. You might be struggling with something like that. If you're ashamed to talk about it or embarrassed, you might not receive the help you need to figure out what's going on because of that shame. So if we can help destigmatize your ability to say the word,

merely just say the word diarrhea, but also shop, people are ashamed to shop in the aisle for products that might help them with stuff like that. But if we can get over that, you might actually be able to live a healthier life because you're able to figure out, okay, why is this happening? How do I stop this discomfort? Things like that. So it's symbolic in a way to be able to talk about my own past with something that I considered a shameful thing or a secret to bleed into how it also affects so many other things in our life. And I also I work with like NIDA and National Eating Disorder Association. I said it like those are two different things. That's the exact same. NIDA is National Eating Disorder Association. And we do a lot of work

trying to raise awareness around eating disorders because it is super important, but it's just sort of brushed under the rug by society. So we've found that using our platform to help raise awareness around that has been really helpful. Yeah. And I'm sure it's encouraged, to your point, other people to start to speak up and share their story. And I think having your brand as kind of a platform to do that kind of good is pretty amazing. So kudos to you just for getting out there and starting that and now just building this brand that helps to kind of pioneer more of those conversations. It's amazing.

Curious to you know, in a way Wonderbelly is this disruptive brand, right? Like you're kind of breaking through this very traditional old school space. And so I am just curious, you know, overall, like if there was one lesson that you could share on building a brand that is kind of breaking through the noise and breaking the mold of a space, you know, what, what is that one lesson that you would pass along? I don't, I think the, the lesson that the answer that I'd give to this, it's not exclusive to a brand that has to be disruptive or that is met with like a lot of challenges. It really applies to anything that I think people invest their time into.

Is passion for me, at least, is a key ingredient in anything that I do. And, you know, that might not apply to everyone, but I've worked jobs or I've even started companies that I've woken up every day being like, my heart really isn't in this. Of course, it's exciting the prospect of potentially, you know, this becoming a big company. But what I'm doing day to day isn't something I'm horribly interested in or horribly personally invested in. Wonderbelly, on the other hand, is something that every aspect, I love talking about, I love learning about, I love exploring, I love building. I do really truly feel like we're doing something good. We're fighting against big pharma in a way and trying to correct some of the things that have been sort of neglected in that space. So I really do feel

like on a daily basis, every win is a big win. The small, like something super small and minuscule, it's still really exciting. And that's so important, I think. That passion piece. The ability to wake up every day and be like, the win here is that I get to do this.

Of course, not everyone has the privilege or luxury to be able to do something like that. But if you can, it allows you to fight past the fear. It allows you to get over a lot of those things that might stop you from moving forward. Because you're just like, I believe in this too much. But yeah, that was one of the most important things for me. It's allowed me to trudge forward in times where it just was overcome by the fact that I was like, this is just too important to me to not try to accomplish. Yeah, great advice. And kind of in addition to that, just thinking about your own personal story

and your own personal interests, you mentioned being a creative and just wondering, you know, as a founder, how are you personally staying creative and innovative in your space day to day and just coming up with fresh and new ideas? Like, what does that kind of just look like for you personally? Yeah, I mean, creativity can go into anything. It doesn't have to be graphic design. It doesn't have to be music or something in the arts go into like I used to be in sales and I always thought my strongest thing that I had was my creativity how to get creative in you know this sales pitch or there was an obstacle in the way how do I creatively get around that it's but here at Wonderbelly my creativity definitely is far more in the like graphic design

sort of like a copy marketing concepts thing um i still get to mess around with our packaging and you know design what our new products will look like that's that's something i get a lot i love doing i sometimes help with social media posts and designing those. I do get my hands dirty with a lot of actual like graphic design stuff, but strategically I get to be creative and in everything I get to sort of try to put my own creativity in. At least that's how I view it. Yeah, for sure. And as we're recording this, we're kind of at the, I would say, still first-ish half of 2025. So on the marketing and creative front, too, is there anything going into the rest of this year that you're excited to test or kind of keep tabs on in the world of marketing and creative and just some maybe strategies you and the team are curious to try out going into the rest of the year? Yeah. So there's a lot. 2025 is going to be a really big year for us. Wonderbelly launched really like 2023 in retail. And so only in about two years have we gone from zero stores to I think we're in about 20,000 or so stores, but we are,

we're in Target nationwide, CVS nationwide. And in about a month's time, we are about to launch in another massive retailer as well. I can't announce it just yet, but, um, and then we're also launching our third product line. So we have antacids for heartburn. We have bloat and gas relief for bloat and gas. That's a pretty self-explanatory product. And then we're launching a third product line in digestive medicine, which we're really excited about. So those two things, the big retailer that we're rolling into nationwide this year and the third product line that we're going to be launching, they're really exciting. There's a lot of, there's still so much stuff to do here. And we've got a lot of really fun marketing activations and partnerships that

we're going to be announcing in the company coming weeks even, but also months. Awesome. Well, speaking of that, would love to know where we can stay in touch with your brand just overall. And then also you personally, are you on LinkedIn? Like where do you like to hang out? But would love to know that just so we can keep track of some of those launches and things coming up. Super stoked for you guys on all of that. Yeah, yeah, of course. Well, follow us on Instagram. It's Wonderbelly. You can also follow, you know, the brand on LinkedIn. I'm on LinkedIn. I post every once in a while. And I'm not I'm personally not really a big, big on social media, like my own personal brand. But so if you want to follow me, I'd say follow underbelly and then LinkedIn,

you can follow my personal account. Amazing. Well, Lucas, thank you so much for sharing your personal story. Just the story of building this brand. Again, we're so stoked to stay in touch with you and you guys just overall and see kind of what you have coming up. It's truly an awesome brand. I'm a huge fan. I've shared it with friends and family and they love it too now. And so just love what you've felt and just looking forward to seeing what's next for you all. Thank you so much. I really appreciate it. Thank you so much for tuning into this week's episode.

If you enjoyed this conversation, I would love your feedback. And if you're ready to take things to the next level, sign up for my weekly newsletter in the show notes. You'll get weekly career and marketing insights straight to your inbox. And if you have an idea for a future Marketing Happy Hour episode, shoot me an email. Hello at marketinghappyhr.com. Thank you again, and I'll see you next Thursday.