Marketing Happy Hour - Top Tips for Creatives | Lisa Meyer of Beekman 1802

Starting point is 00:00:00 Hey there, welcome to the Marketing Happy Hour podcast, where each week we're learning career-defining advice, powerful social media strategies, unique creative tips, groundbreaking influencer marketing tactics, and more from marketing experts that represent some of the world's leading brands. Let's dive in. Grab a drink and join your hosts, Cassieie and Erica, for this week's episode. Hey, Marketing Happy Hour listeners. This is Erica. And today, instead of sharing a social media or marketing update, I wanted to let you in on how you can apply to be a guest on the

Starting point is 00:00:43 podcast for season four and beyond. We're loving the community that's being created around Marketing Happy Hour, and we would love to share your stories and learn from you. We've created a Google form for you to fill out that you can find at the link in our Instagram bio. So head on over to Instagram, follow us at Marketing Happy Hour. That's at Marketing Happy HR and fill out the form at the link in our bio. We can't wait to meet you. Hey, it's Cassie. And for this week's episode, we're throwing it back to the holiday season when I had the pleasure of speaking with Lisa Meyer, digital creative director for Beekman 1802, which ironically enough is the brand that led me to

Starting point is 00:01:25 connect with last week's guest, Alice Hampton. I met both Alice and Lisa at an amazing event in New York at the Beekman Farm, something you'll hear about here in a minute. Lisa is an incredibly talented designer and executor of creative campaigns. She's worked in-house for Victoria's Secret, and she's even freelanced for a variety of brands, including Il Makiage, Visionary Pet, Splendid Spoon, and various sustainable fashion brands. Lisa knows a thing or two about creativity and thinking outside the box, but also putting yourself out there as a professional and landing partnerships with dream brands. One of my favorite parts of this episode is her wealth of career advice, including how to control your interviews, tips for building your portfolio and resume, as well as agency versus in-house experience

Starting point is 00:02:09 and what you can learn from both. So go ahead and grab a drink and let's dive into this week's happy hour conversation with Lisa of Beekman 1802. Hey, Lisa, how are you? Good. How are you doing? Well, thank you so much for being here. And I'm so excited to speak with you because Beekman 1802 is one of my ultimate favorite beauty brands. So this is an exciting interview for me. But one thing that we do want to start with, as we do with all of our guests is I have to ask what is in your glass tonight because it is marketing happy hour after all. Yeah. Well, first of all, thank you so much for having me. And in my cup, I have water because I'm saving

Starting point is 00:02:50 myself for all of the Christmas festivities that I need to attend in a few days. Yes, no, I totally get that. I am also drinking a form of water. I'm drinking seltzer and I agree, have to definitely save up for everything we're going to be consuming here soon. But can you start by telling me a little bit about the brand Beakman 1802, as well as your role and some of the current projects that you and your team are working on? Sure. Yeah. So Beakman 1802 is a clean skincare brand. All of our products are formulated for sensitive skin types and it was founded 14 years ago now by Josh Kelmer Purcell and Dr. Brent Ridge in the small town of Sharon Springs, New York. I'm actually from the upstate New York area, so that's very close to where I'm from.

Starting point is 00:03:35 The tiny town, you know, never thought that I would end up back here working for like a big beauty brand, but here we are. So the brand was actually founded when Josh and Brent moved upstate from New York City. And there was a neighboring farmer, they bought a farm and the neighboring farmer was going to lose his land and he had 100 goats and he had nowhere to go. So he put a letter in their mailbox and said, you know, I don't care about me, but can you please take my goats? They need somewhere to go. And so Josh and Brett ended up taking him and the goats in, and he's actually still, he still lives on their property and the goats are still there today. So, you know, they like to say the brand was founded on a single act of kindness. And this was the very first act of kindness that they performed in their community. So from that, they had all these goats and they had all

Starting point is 00:04:24 this extra, extra milk because goats need to be milked. Otherwise it actually causes them pain. So they started making goat milk soap. And so goat milk bar soap was our very first product. It's still like one of our number one top selling products today. It's amazing. If you're not a bar soap user, I'm a firm believer now after working at this brand, like I love it. My boyfriend loves it. Everyone that I give loves it. Flash forward 14 years, here we are. We are in over 500 Ulta beauty stores. We are the number one beauty brand on HSN and QVC. And we are about, I think we're going into now our 14th episode on our new live shopping show that's hosted on LiveScale. Awesome. So can you tell me a little bit about your role too,

Starting point is 00:05:15 kind of where you fit into the whole marketing piece and some of the projects that you guys have coming up in 2022? Yeah. I'm a digital creative director. So I focus on all things digital, but you know, I do wear many hats just as all of us do. While, you know, we are a larger brand, our teams internally are still small and we kind of like to keep it that way because we're agile. You know, we definitely, we want to grow over these next few years, but we've kept our teams pretty tight and everyone that works here is super creative. Everyone's like very passionate and like loves working on all of, you know, marketing can be very creative.

Starting point is 00:05:54 It's not just always like strategic and numbers. Like there is a lot of creativity and magic that can happen, you know, with photography and design and video and all the little details like on our live shopping show from like the outfits to the props, so like all that stuff that brings everything to life and creating 360 experiences for people. So yeah, I'm the digital creative director. You know, I work on everything from emails to ads to social media. I work on producing the live show. I have some help, but you know i concept what the set looks like what the outfits of the hosts are going to look like things like that and yeah

Starting point is 00:06:32 direct all the photography i think that's it for now there's probably oh tick tock social media like all all things digital pretty much and occasionally there's some print some print asks in there as well like you know if we if we go a store, like what our signage is going to look like, we do have a whole print and packaging team, but some things we're, we're cross-functional, you know, so everybody is very collaborative here. So anybody creative kind of pitches in where they're needed. That's awesome. So you mentioned TikTok a minute ago and you all have really gravitated as a team towards using that platform to raise brand awareness for the brand. Can you tell us a little bit about some of the trends and tactics that you all have seen work

Starting point is 00:07:16 for Beakman 1802 and also some of the important factors in using UGC style ads and content on the platform as well. Yeah. So I personally love TikTok. You know, our team is super excited internally about it. We started it almost a year ago. I think we started our account now and everyone, we kind of created this like TikTok team internally, like an informal TikTok team. And we all kind of like pitched in and started looking for content

Starting point is 00:07:45 creators and nanos and like also making some content ourselves. And it was just like a really fun thing to kind of like figure out. And I feel like, you know, every brand is like really just trying to like figure it out right now. You know, it's funny to see brands that have like, or influencers that have millions and millions of followers trying to like scramble and figure out how to make TikTok work for them or like what they're supposed to be doing on there. And I think it's like a really fun place to get brand messages across, education across in like kind of short, quick, understandable, or like fun, funny, relatable ways, which is like what's nice about it. And you don't have to be as curated as you are on Instagram.

Starting point is 00:08:25 And I feel like the people, you know, it's just like there's so much more opportunity to get your product and your brand in front of many more eyes quicker than Instagram, you know, with brand accounts on TikTok it is challenging, I think, to get organic eyes on your content because they, I think, you know, they want you to pay to promote, to boost your posts basically. So, you know, working with nanos and other content creators that aren't a brand has the ability to get more eyes on that content because they aren't

Starting point is 00:08:59 boosting the posts. Yeah, absolutely. Have you guys leveraged reels in kind of a similar way or do you have kind of a separate strategy for using short form video on Instagram as well? Yeah. So like, you know, right now with TikTok, it's like, we do try to repurpose some of our, we try to like collaborate between the two, you know, some stuff is definitely very native to TikTok and like, there's always the challenge with like the sounds you kind of can't use across them but we do shoot a lot of stuff in-house which gives us more control you know it's hard to go to a nano or content creator and be really specific you know we don't want to like make them not want to work with us by trying to control the creative too too much but like we internally we do have much more control if we make them ourselves you know we have a few people in

Starting point is 00:09:50 here internally that have the ability to kind of take a storyboard and create it and then we can customize it for instagram if we need to or tiktok but yeah usually reels you know we'll make separate videos for that and then we'll have like we try to do like a set cadence, depending on what the campaign is. And just but we're definitely always keep our messaging the same across all of our platforms, like what we're talking about on TikTok, which I also talked about on Instagram, and then in our emails and on our website. So the same messaging, like in a 360 approach. Yeah, absolutely. And you mentioned the founders and following Beekman 1802, you know, the founders have a big presence on social, both their own social and just on the Beekman 1802 page in general. How important do you feel

Starting point is 00:10:37 it is to have sort of that human story side of things wrapped into the brand in order to be able to kind of capture the hearts and the attention of people out there so us as a brand we have been we had been trying to go away from so I mean Josh and Brent do have a lot of fame on their own they won the amazing race like you know they've like been on tv shopping for a long time people really really love them um but over the last couple of years we've really been trying to stand on our own as a brand on our own two feet without like, you know, using them to, to win people over for our products. And, you know, we've been trying to tap into that more Gen Z

Starting point is 00:11:15 group now, which, you know, to them, they might not relate to Josh and Brent. So, but we have seen on TikTok using them, like they've actually performed really well when we post organic posts of them. So that's like interesting to see too, like people, we are, they're also, they're also husbands, you know, we're an LGBTQ brand, which is amazing. So I think people really like seeing them, you know, in when it's in the right moments and when we curate the content a little bit there. And then, I mean, our story is just so robust, like, you know, in when it's in the right moments. And when we curate the content a little bit there, and then, I mean, our story is just so robust, like, you know, you won't get this kind of brand story from any other brand. That's true, you know, and there's just like a lot of great

Starting point is 00:11:57 things about the brand that probably people don't even know about yet that we try to get through on TikTok when we can. Awesome. And you also mentioned a minute ago about the whole live shopping space, which I feel is, is kind of a unique marketing tactic in a way. Cause you don't see a whole lot of brands leveraging that, which is awesome. Cause I've, I've loved watching how successful that's been for you guys, but with the blooming skin show you know, you guys are number one on LiveScale, which is amazing. What do you think makes this so successful for the brand itself? Yeah. So when we started LiveScale, we, we really only had like a few weeks, you know, I, my bosses came to me and were

Starting point is 00:12:38 like, Hey, there's this platform LiveScale, like we want to do a live show and like, you're going to produce it. So I was like, okay. You know, so we, but, but luckily for us, we were so successful on TV shopping that we, it, it, we were able to very quickly transition over to this platform. You know, we already have a studio built in Sharon Springs where we, because of the pandemic, we had to build a studio so we could keep doing HSN and QVC. So it was pretty easy for us to create a set, you know, on pretty low budget too. And we already had our hosts picked out. So Allison Wagner, she's on our HSN and QVC shows. And then we have somebody internally, Corinne Hall, who works on our TV shopping channel, who had no experience with being a host, but she is an amazing host. She

Starting point is 00:13:23 has a background in science. She is super passionate about the products and she also hits that Gen Z target. So, which was really something we wanted the show to appeal. You know, we already have the hearts of the Josh and Brent fans, like our other TV shoppers, but we really wanted to now tap into that audience on that's following us on Instagram and on TikTok and be able to educate them about the brand, educate them about the products, give them special deals, exclusive products you cannot see like anywhere else on any other TV shopping platform. A lot of times we don't even launch them on our own website. Like we had this skincare fridge filled with a bunch

Starting point is 00:14:00 of products and we had that just on the show and it sold out in a few minutes. So that was like super exciting and people love that. We also always knew we wanted to create a series. So not only do we like educate and all that, but we wanted it to be really fun. Like if you watch the shows, you'll see there's always a different theme. We had like the science of skincare one time and it was kind of like Bill Nye vibes going on. We had like, you know, smoke and a bunch of stuff. So we try to entertain people too. You know, we're taking an hour of their time. So we want them to be entertained and enjoy watching it

Starting point is 00:14:34 and like want to tune back in and see, you know, what crazy outfit is Corinne going to wear? Like what are the props going to be this time? Our last one last week was the finale. And that was the show that we had the founders on it was a two-hour special and we had like a whole game show theme which was super fun we like redid the set it was it was like a good time and everybody really enjoyed it so um they're super fun to work on and they've been very successful for us

Starting point is 00:14:59 um in part because of the learnings we've taken from tv shopping and then also you know applied kind of this new spin on it i don't want to say merging like twitch with um tv shopping but you know it's kind of got that fun element to it it's conversational we have a live chat um our host answer questions on there from the live chat, our neighbor services team, which is our customer service team. They're in there answering literally every single question. They're amazing. So if you have any questions about anything, those shows are your time as our customer to go in there, ask those questions and get some answers. That's so great. And do you have any tips for brands that might be interested in getting into this? I would say you don't need this.

Starting point is 00:15:47 You don't need as robust of a setup as we have. Like you can, you know, I've seen like other brands, there's Cocoa Kind, the people have started doing it. You know, I've seen like Victoria's Secret and Aerie. You don't need to be as robust as us, I was saying. You know, I've seen like founders get on there and they're kind of like sweatpants, just kind of educating about products. But I think being consistent with it, I don't know how successful just like a one-off show would be. Like, I think you think people like, if you plan on continuing to use it, I would keep doing consistency with the day and the time

Starting point is 00:16:21 ours are always on Thursday from, from seven to 8 PM Eastern time. The hosts and the time. Ours are always on Thursday from 7 to 8 p.m. Eastern time. The hosts are the same. We always have a theme. We always have free shipping. There's like a lot of consistencies. We try to bring something new and exciting, special bundles for people. So yeah. And you guys have worked with big names like Kat Stickler, who has over 8 million followers on TikTok and is nearing 1 million on Instagram. What benefits have you seen not only working with her, but also, you know, smaller influencers on that nano and micro level as well? Yeah, you know, and working with Kat Stickler was amazing.

Starting point is 00:17:01 You know, she's very kind and like fits a lot of the brand, you know, the brand leafs that we have. So she was amazing to work with and it got us a lot of exposure and eyes on Beakman 1802. Like, you know, now I'll like me, for example, I'll post about it and people will be like, oh, I've heard of this brand. You know, it just sort of like starts that conversation with people. And our Dream Booster, for example, is like a very pretty purple serum. And I think that's very eye catching. And, you know, when she talks about it,

Starting point is 00:17:31 I've seen people be like, what's that purple serum you were using? So it really does get way more eyes on the product. She also did, I think she did like a stitch or a duet. I can't remember which one with Dr. Shaw, a Durham doctor. And I believe that was organic on his end. So that we sold a lot of bloom creams that day. So that was amazing and kind of proof that working with bigger influencers does work. However, you know, there's nano content out there and small creator content that performs like very well. I think people really like

Starting point is 00:18:06 feeling like they connect with a real person that's maybe like not being paid to post about a product. You know, I think, you know, for me personally, like Instagram, when I see influencers posting, I'm thinking, oh, like they're making money off of this product or whatever, you know, and I think a lot of other people, like people thinking, oh, like they're making money off of this product or whatever, you know, and I think a lot of other people, like people can tell nowadays, like what's an ad and what's not an ad. So I think keeping things organic and working with influencers or nanos or content creators that actually do really like the products and really align with our messaging of kindness and all that is really important. Yeah. And do you have any tips? Because I know

Starting point is 00:18:43 a lot of brands can struggle with setting up these influencer partnerships and making them kind of seem organic. Obviously there's certain parameters in place that they have to share that it is an ad and it is sponsored content, but do you have any tips for setting up those partnerships in a way that is a little bit more organic feeling? Yeah. So for us, I mean, we actually don't work with a ton of influencers at the moment. Um, or even we do have like a network of nanos who we will send out, like gift a bunch of products, um, kind of give, maybe give them a little bit of guidance. It's honestly something we're still kind of like working on

Starting point is 00:19:22 honing so we can get, hopefully get content back that we can, you know, utilize and, you know, find also find creators that, you know, we can do paid partnerships with and stuff like that as well, because, you know, finding great nanos also can turn into more opportunities for them and us. But through like those kind of gifting and nano experiences, you can see really the type of content that people make on their own, which is like a good way to see, you know, how they shoot things and like how well they understand the product and the brand and like what's working with their followers. Cause we also want, you want the content to like resonate with their followers as well. Oh, one other thing I forgot to mention that that's, I feel like is important on TikTok

Starting point is 00:20:03 is utilizing trends, which a lot of that, because they're very fast moving, we do in-house. So honestly, a lot of our organic content that we make is by having a small, it would be nice to have a bigger team at some point, but internal people that can hop on the trends and make content that feels organic, but we can, we can adjust it if it's like a little bit off, you know, so just having the ability to have that flexibility is definitely key because when you're working with content creators and nanos, you know, they have other jobs, like you're kind of at the mercy of their schedule as well. It's not as easy to get those tight turnarounds on projects. Yeah. Awesome. And so we're going to switch gears a bit into talking about your career

Starting point is 00:20:46 do you have any advice for people in the design space looking to land a job with a large brand like Beekman 1802 or Victoria's Secret one of the brands that you've worked with in the past okay so first of all I just want to say like anything you want to accomplish, if you set your mind to, you can absolutely do it. So when I was in college, I worked in retail at Victoria's Secret. And I told myself, like I literally sat down with my advisor and I was like, I'm going to work for Victoria's Secret someday in the city. Like I'm going to be a businesswoman in the city. Like that's what I want to do. And Victoria's Secret ended up being my first job out of college because, I mean, it might sound cheesy, but I truly believe I manifested it.

Starting point is 00:21:26 Like I just kept speaking about it and like taking steps every single day, you know, like not stalking, but like seeing who worked there, like what their portfolios were like. And the way that I even got in there was I called, ended up calling customer service. I don't think it would work in today's day, but I called customer service and I had a name. Her name was Lynette Cortez. And I was like, can I have the email for Lynette Cortez? I'm trying to reach her. And they gave it to me surprisingly. So sent an email and actually didn't hear for a while, but three months later, she ended up getting back to me. So, you know, don't lose hope. If there's a job you want out there, it does not hurt. That's another thing. Reach out just because companies do not say they're hiring doesn't mean that they aren't or if you're passionate and you're amazing and and you show

Starting point is 00:22:11 you want to work for them it doesn't mean that you will not get a call back if you you know are new out there to wanting to go into fashion or beauty or whatever it is like you're right out of college or you're switching careers um I think you should try to curate your portfolio to like what you want to be doing you know if like everything's in I don't know food and beverage or something else like you might want to try to do some projects that curate your portfolio a bit more towards the fashion and beauty world and also like really know what's going on there with other brands like know the current trends like have something to talk about like bring to the table if you're into social media like you know your your page i think should like evoke that like that's something you're interested in because people do like look those things up and like want to make sure like you're

Starting point is 00:22:58 right right fit you know if you say you want to work in fashion or beauty but you're really not into it at all and you're like into, for example, that probably would not be the best fit. So it's important to kind of express in multiple ways that you're interested because I think we all know what it's like to work with somebody who really lives and breathes something and really just gets it, gets the aesthetic, understands how to talk to the customer, what the goals are. So that's something else. Managers are really looking for people who can follow direction. So I think from the get go,

Starting point is 00:23:32 like follow the application process, make sure you don't have typos in your resume, you know, read the job description and curate that letter to the job. Like, you know, if they're asking for certain things and you say completely different things in your cover letter, it's very clear you didn't read the job description and like you're not gonna be able to follow direction. I always like to come with like smart to an interview, smart things to talk about and questions because I feel that you can control the interview like then it's kind of in your favor because it's also like remember you're interviewing them as well and so like if you're nervous like i always was a bit more nervous especially when i was younger and i learned how to control the interview process a little bit more when i had things to talk about you know you you look up things about the company you come with oh congratulations on this congratulations on that or oh i saw recently this was in was in the news or something like that. Any questions, just try to come with like smart things

Starting point is 00:24:29 that you can discuss. And before you know it, the interview time will be over. Write a thank you letter within the 24 hours after interview, that's like a huge one for me. Some people don't think you need to, but personally for me and a lot of other people, I think it's really important to write that thank you letter so this is the first job I do think the first job is very important because like for me you know I with design it's like you could go agency you could

Starting point is 00:24:56 go in-house brand you could go freelance and my first job was Victoria's Secret so I was working in a brand you know had I gone agency side I probably would have been in agencies most of my career. They are different and you can kind of cross over, but the first job really is very important. And, you know, also learn everything you can, like say you get a job. I know in the beginning, it's like people try to just, they need a job. They want to like take the job for the experience. Good or bad, learn everything you can from your coworkers, from your directors. You know, I've had, I work with all different kinds of people. Victoria's Secret's huge company.

Starting point is 00:25:33 So you kind of learn how to, it taught me a lot of people skills. Most of your job too is like soft skills, learning how to communicate with people, how to present different things to different people. So definitely like learn everything you can before moving on. Yeah. And I will totally second your point about asking for a job or even reaching out, like you said, even if there's no job listed, I ended up getting several of my first few jobs by doing that, even a job in the city as well in New York. So I tell everyone that I think it's a great tip. So that's, that's definitely huge when you said that.

Starting point is 00:26:11 Yeah. Even if you're like, so I have freelanced like a lot as well. You know, part of, I ended up doing that at one point because I was looking to move out to LA and ultimately decided I didn't want to, that it wasn't the right fit for me. But through that, I realized this was a few, like, you know, like, I don't know, maybe like six years, six, five, six years ago, that there's a ton of startups out there that don't want to hire, don't have the ability to hire someone in-house, train someone, do the benefits. They don't have office space, whatever it is, but they're, they need freelancers. So, you know, I think we can all tell when we go on someone's Instagram or whatever it may be when they're trying to get, get it going, but they don't have the resources, reach out to them, be like, Hey, you know, I really like your products or, Hey, I really like

Starting point is 00:27:01 your brand or something like that. And, um, just reach out and like offer up your you know tell them who you are and like why you like them and like what skills you have to bring to the table I've also reached out to brands before who were maybe hiring a junior level designer which I am not a junior level designer but a lot of times they'll be like oh actually you know I could we could just like work with you as a freelance and then not have to hire somebody in house too. So, I mean, there's just all sorts of different opportunities out there, but the bottom line is just reach out if there's a brand you really like and want to work for big or small. Yeah. Yeah, absolutely. Do you have any resource recommendations for people in the design or creative space that some things that they can kind of look through on their free time or, you know, if, if their boss allows them time for learning and stuff like that, any online things or anything that you've seen in the past that

Starting point is 00:27:56 have been really helpful to you? Oh, you mean like to find jobs or just in general? Well, just in general for like learning. Cause I know for me, like, for example, when I was first starting out in my career, um, I started in PR, but I was really wanting to get into social media and social media was something that was super new for me in college and wasn't really being taught because it was a new topic. So a lot of my free time was spent, you know, on Facebook blueprint, taking courses or, you know, anything like that. So is there any, I don't know, podcasts or books or YouTube channels or anything that you recommend people getting some more information about the creative or design space? Yeah. So for me personally, I know nowadays it's like, we're in this very digital work from

Starting point is 00:28:44 home type of environment, but I feel like for creatives it's so so important to be hands-on with other people like directors who have jobs like that you would want someday um you know I started my career in New York City and everything was super hands-on so I personally have always been like learning from directors um in person and then I'm also somebody who just kind of looks at the world around me. Like, you know, anywhere I go, I'm looking at the design, I'm looking at compositions, like I'm looking all over social media, TikTok, Instagram. I don't really go on Facebook, but, you know, checking out brands, websites, like look, like actually look when you're shopping for something, like look at the graphics, look what the page says, look at the copy. It's really important. Like copy does go

Starting point is 00:29:29 into design as well. You know, I'm not a copywriter, but like you need to be able to work with copy and messages and like complex information in order to be a valuable resource to a company, to be able to sell a product in like a smart and understanding way, understandable way. So personally, that is what I have done. I know there's, you know, early on in my career, when I was in the city, I would go to General Assembly, I think it was called, they would have, they probably have something online now, they'd have like, free or cheap kind of one day, one hour lectures, courses, things like that. Anything that I was learning from a professional that was working in the field was what I would look to. Like somebody

Starting point is 00:30:11 who I knew was working for a good company, like a big company or like a good company or a startup. Also, I mean, you could also just reach out to like, say, say people went to school with somebody who's, you know, five, six years, 10 years are working at a company. Like, just like reach out to them, like get an understanding of like what their day-to-day is, um, ask to see people's portfolios, things like that. But again, I still think like the hands-on hands-on learning is like invaluable. Like what you can learn from directors who have been doing this for a long time. Yeah, absolutely. Do you have any tips for people who are in a creative rut, things that you do that help get you out of that? Yeah. So before I joined Beekman,

Starting point is 00:30:59 you know, I think everybody might, everyone will usually go through some of those jobs where you're not fully creative, creatively satisfied. You know, it happens, especially early on. Sometimes you feel like you're working to work, you know, you've got directors kind of guiding creative, um, and strategy. And, you know, I feel like it's not like anyone's trying to hold you back. It's like, everyone's trying to meet business goals, no matter what company it is. But if you're in a creative rut, like that's kind of where my freelancing came in so you know I'd kind of go and do my full-time job and then on the side I would have like I was being paid for them because it was freelance but passion projects like I was working with a lot of sustainable fashion brands which I was super passionate about working with a lot of young female founders so I was

Starting point is 00:31:44 making those connections and it was a lot of fun to work on them. So I got a lot of satisfaction out of building my portfolio in that way. While also still having my full-time job, which, you know, I was still learning a lot from, but I was more creatively fulfilled in my freelance projects. And it also gives you, I don't want to say it's a distraction, but it gives you, you know, you go home and you're kind of like hunting around for those freelance, it's a hustle, you know, to like find the freelance projects. And, you know, when I was doing that, I was kind of like, man, I don't know if I could fully freelance full time because it is, it's like a lot of work to kind of like find the clients, maintain the relationships, you know, that side of things is not perfect either. But yeah, that's kind of what kept me go. That's kind of what kept me creatively interested. And I

Starting point is 00:32:32 mean, really, I learned so much from it. And my portfolio is just so extensive now because of all the brands that I had gotten to work with through that, through that process. Yeah. That's a great tip. I feel like most people you ask them that question, they're like, Oh, I go for a walk or I, you know, watch TikTok videos for 10 minutes to get myself out of that. So that's a really good kind of non-conventional tip. So that's really great. I appreciate that. Um, and finally, we love to ask this question to all of our guests as well. Um, is there anything that you know now in your career that you wish you knew kind of when you started and when you were early on? Yeah, so I did kind of already answer this one.

Starting point is 00:33:11 Like my point that I had written down here was if brands aren't hiring, you can still reach out. I think that's really important. Something I didn't really like realize super early on, but I promise if you, I literally would just like have a list of brands and I'd find out like even if a lot of them was just on Instagram you know I'd find a brand on Instagram and I'd write down there the marketing email or whatever they end up putting on there reach out to anyone you can and

Starting point is 00:33:37 just have your excel spreadsheet of all the brands you want to work with if they're a yes and no like reached out and reached out whatever just try to be organized with it. And, um, I promise you will have some success with at least, at least one of them, but it will probably be multiple. Yeah. Before you know it, you'll have too many options to be honest. That's awesome. Yeah. I totally agree. Like I said, that is a, a big, big tip that I live by as well. So that's huge. Well, thank you. Thank you so much, Lisa. And before we close out, we'd love to know where people can keep up with you and also Beekman on social media. Yeah. So I'm currently more active on Tik TOK and my username on there is glitter Fox. And it's the same as my Instagram glitter underscore Fox on Tik TOK.

Starting point is 00:34:28 Perfect. Awesome. And how about Beakman 1802? Oh, their handle is just Beakman 1802. Perfect. Super simple. Well, thank you so much, Lisa. This is really great insight from a creative viewpoint, something that we haven't done a whole lot. So I appreciate it. Some really great tips for people out there. So thanks for coming on the podcast. Yeah, of course. Thank you so much for having me.

Starting point is 00:34:57 What a great episode filled with creative industry insights and powerful career advice. Thanks to Lisa for joining us on Marketing Happy Hour. If you like this episode, don't forget to rate and subscribe. And we'd love to have you join us across social media on Instagram, LinkedIn, and Facebook. Cheers, and we'll see you next week.

Marketing Happy Hour - Top Tips for Creatives | Lisa Meyer of Beekman 1802

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