Marketing Happy Hour - Using Claude + AI Tools for Content Creation and Organization | Kahlea Wade, April 2026

Starting point is 00:00:00 Welcome to Marketing Happy Hour, a weekly podcast helping marketing professionals and entrepreneurs build better strategies and hit career goals. I'm Cassie and I'm Allie. We're marketers and your host through these unfiltered convos with your peers and experts in the space. Let's dive in. Grab your favorite drink and let's get to this week's episode. Kahlia, welcome back to the show for the third time. We were just talking off record that you are the most recurring guests that we have had on the show and we are so honored to bring you back. So, welcome. Oh my gosh. Thanks for having me back. I'm honored to be such a recurring guess. I love third time's a charm. Of course. We've um gosh we've covered some great episodes. We're also just saying like

Starting point is 00:00:45 your brand brief episode we just did not too terribly long ago is one of our top episodes. So I'll link that below as well. Um, so go check that out too with Kelia. But yes, it's been it's been awesome to have you to talk on all these different topics. And we're talking AI today, which is a very important topic so super stoked oh i can't wait i mean you girls are my favorite to yappi so i'm we love it we same kalia as always of course i'm curious like anything fun and new and different in your glass lately whether it's in the morning you know in the evening when you want a little beverage like what do you have going on lately okay lately i'm on a little summer shred program i'm going to Europe this summer. So I got a personal trainer. So in my glass as of late is water with

Starting point is 00:01:33 electrolytes and creatine. That's my go to right now. Yep, yep. Our episode we just recorded before this. We were talking about our electrolytes. So totally get it. We're going to tennis tonight. You know, we're doing all the things. Got to say hydrated, girls. Yes. Hydrated and fit is the key. And I need you to link me the creatine powder also as an aside. You need an under flavor. He can just throw it in and it works. Yeah. Yeah.

Starting point is 00:02:03 No, for real. I need to get back on that. Well, Kelia, for those who either don't know you or who just need a little refresher, can you share with us a little bit about yourself? Just give us a sense of what you've been up to lately. Yes. So I am a full-time creator. I've been in influencer marketing for the last now going on 11 years, which is crazy.

Starting point is 00:02:28 I started when I was 17. I'll be 29 and fine this year, but that's insane. So I have been creating content for over a decade, and I now create content specifically around being a founder for a luxury talent management agency called Allora Society, where we represent full-time creators that are earning $100,000 or more. year with brand partnerships. And then I create content around building that and then also influencer marketing, what's happening with brand partnerships, as well as AI and the intersection of AI in the creator economy. Amazing. Amazing. And we're here today to talk specifically about AI because it's just everywhere, absolutely everywhere right now. Different tools are emerging and particularly AI tools like Claude, right? They're just a huge part of so many organizations,

Starting point is 00:03:22 and individual workflows these days. Has there been a moment for you where you were like, aha, like this is, I know this is going to change how I work in the way that you operate? Oh, yes. I have a story for you. So like most people,

Starting point is 00:03:39 I love Claude. I love Claude. But my aha moment actually happened with another platform called Lovable. And Lovable is really great for all of my fellow, non-coding, non-tech girlies out there or guys, my non-tech people in general, because it very similar to Claude or a chat or a Gemini, where you are able to go in there and you either yap and do a voice to text or you're typing things out, you're able to use that chat box interface in lovable to actually build apps and website. So a few weeks ago, I was in the process

Starting point is 00:04:17 of getting ready for new team members to join us at Allora Society. And I'm going through 500 pages. I wish that was me being dramatic, but 500 pages of documentation and figuring out, okay, how do I actually want to onboard them? This feels so clunky. This feels overwhelming to even try and teach or get them up to speed on. What are some alternatives? What can I do instead? So I started to research different AI platforms and I came across a company called Lovable. And my thought was, could I build potentially an interface where instead of me sitting there and teaching 500 pages of documentation, either AI could teach it for me or it could at least create a nice landing spot where they could learn this information. So in 48 hours, I took 500 pages of documentation. I put it into Lovable and Lovable built me an app that now our team internally uses to understand our processes, our systems, our culture, at Allura, and how to be successful in their role. And when I had finished that, I was sitting here at this desk, I called my husband in, I showed him, and I started crying because I could not believe what it had built me in 48 hours. And as someone who's been an entrepreneur for 10 years and understands

Starting point is 00:05:36 how long it usually takes and how much money it usually costs to build something like that, to realize that the barrier of entry has been essentially eradicated through AI, it changed my perspective on everything. And that's what hooked me in and made me realize this is going to not just change, you know, business, but the world and entirety and how we approach work and careers and even so many aspects of our personal life. But it blew my mind and still to this day, there's every day, I swear, there's something that I am tinkering around or experimenting with when it comes to AI in some capacity and my mind gets blown all over again. But that, that weekend, it was a Saturday and Sunday, that 48 hour weekend is what gave me the aha moment that made me

Starting point is 00:06:26 realize, this is, this is huge. It's also just in general, the self-confidence you get from it all too, right? Like the opportunity to just build something like that. Like you never thought in your entire career, right, that you would have the opportunity to build something like that. And I feel like that is going to be the use case for so many entrepreneurs and individuals in these in, in these organizations that would never be. be tasked with something like that or never even think that something like that would be possible. And I'm curious for content creation specifically, like how are you using AI to really support the clients or even your own brand content? Yeah. So I love Klawn. Clod is way better for writing

Starting point is 00:07:13 than chat GPT and entirety. And I, I love Klaude too because you have Klaude chat, Claude co-work and Kod code. So I'm not only yapping again with Klaude or as I call him Uncle Claudio. I'm also in co-work and building out AI agents that support with content creation. I'm now learning the terminal aspect of Claude code to become proficient in that too. So I like that it's an all in one space. And so I will use Claude for some writing. But my number one favorite social media integrated platform for AI leverage would be Poppy AI. And the reason why is it has all of the LLM models in one. So it has, GROC, Gemini, Claude, it even has nanobanana for image generation as well.

Starting point is 00:08:02 And unlike in a typical LLM, which is chat GBT, Gemini, Claude, where it's just the chat interface. In Poppy AI, you're actually able to see things as if you're looking at a vision board, you can take groupings of content together and paste the links and say, hey, I want you to pull these pieces of content in as a source to this chat and help me figure out, what's really working well for them that makes their content constantly go viral. Or, hey, Poppy, can you analyze my current Instagram and show me the outliers of my content, good or bad? Can you show me what am I really good at? These are my top, you know, performing

Starting point is 00:08:40 pieces of content. What did I do really well in those so I can rinse and repeat that same strategy moving forward? But it has all those models in one place and then I get to see a visual map. And for me as a creative, being able to have that has really changed. change the game for me. So I use Poppy personally, but I also use it to map out all of our Allora Society talents content strategy as well. That's cool. I'm literally taking notes over here. As you're sharing, I'm going to go try this afterwards. Incredible. I absolutely love it. I'm curious too. Like, I feel like we could talk about content creation all day with it. And I'm sure we can go back and chat about that in a minute. But what about administrative tasks as well? You already

Starting point is 00:09:24 you kind of mention onboarding and some of the things you're doing in the back end as a founder, but anything else that has been a big game changer for you? Oh my gosh. Yes. I feel like everything's been a game changer compared to just doing it manually or even pre-AI. I'm like, how is I functioning? How is I living before I realized what automation and what these agents could do? So admin side of things, email is going to be, of course, a big one. I would say most founders, business owners, people just working in general. I feel like often were chained to our email inbox. And a great app out there is fixer AI. I did try that out. But then I found I wanted a lot more specificity on how it was going through my inbox. And I felt

Starting point is 00:10:10 like I couldn't get that same level of customization that I could get with Claude Co-work. And so what I did in Claude Co-work was I built an AI agent that does a few different things. for me every single morning. I call it my morning briefing and it will go through my email inbox and categorized what needs a response immediately, what any to-dos are. We were talking about this even before the episode. Like what needs my immediate attention? Is there anything maybe I missed previously that I need to do and add into ClickUp, for example? It can create that task for me automatically and click up because all of these different platforms are connected. I have the connectors and plugins, you know, connected and Claude Co-Works. So they're all talking.

Starting point is 00:10:52 to each other. It will also go through and draft responses for me and they're sitting in my inbox in the morning. So I do a quick review of those, make any changes necessary and then send those emails out. The briefing will also tell me things like, hey, these are messages that happened in ClickUp that need your immediate attention or these are things to just have on your radar. Here's what your team is working on today. If you need to touch base with any of them for anything, here is your task. Here's how I would prioritize those tasks based on the calls that you have today. I would do these things there. Then I also have a second morning briefing that for me,

Starting point is 00:11:26 this was a huge part of my admin as a content creator and also as a founder, is just keeping up with what the heck is going on in the creator economy and influencer marketing, especially with AI, that all of that. I feel like I'm in the freaking three industries that constantly change every 30 seconds. And I couldn't keep up with everything that's going on. So what I did in co-work is I built an agent that's essentially a journalist for me and tells me, hey, here's what's happening in the news right now. Here's what you need to know about.

Starting point is 00:11:54 And not only that, but here's also some content angles on how you could talk about this on your platform so your audience can be informed too. Again, amazing. Lots of notes. Like scribbling that stuff down. I'm so excited to dive into this. That's incredible. I was kind of like curious just overall what the difference is.

Starting point is 00:12:14 And I guess that's a question for you, Kaley, is like when we go into Claude, there are those different elements to the platform, co-work, the regular platform. And what's the the coding one called again? It's just Claude code, right? Yeah, Claude code. Okay. So, like, how, why, why do we need to use certain ones? Which one do you use for what tasks? Like, I don't know if you can give us just a quick overview of that too. So everyone is typically going to start out with Claude chat, right? Very similar to chat GBT when you were seeing everyone go from this huge wave of, I'm getting rid of chat, I'm deleting chat, I'm now going to Claude. What everyone was talking about was initially going just to Claude chat because it sounds more

Starting point is 00:12:58 human and it just seems that they, it keeps up with its memory, like the memory context seems to be longer. I don't think that there's science behind that, but for some reason it just felt like that. And so people felt that they didn't have to constantly repeat themselves because there's also something in Claude called skills. So you can develop skills in there on, hey, you know, I. I want to make Instagram carousels or I want to write my email newsletter. And this is typically how I do that.

Starting point is 00:13:25 This is my audience. These are the demographics. And you essentially can create skills or find them on a place like GitHub. You can go on YouTube. People are giving skills away for free. You add those in. And it essentially uses that. Think of it like a source on how it filters through information for you.

Starting point is 00:13:41 So that's something that was very new to people, very new to me as well, on, oh, wow, this is game changing on so many different levels. So most people start with with chat. You can build projects in chat. So it's like I have a whole project in Claude Chat where I'm talking about different content strategy or different ideas. I'll make a new chat for different ideas just because I'm trying to also get around the token usage. I kind of blow through my usage very often. And a good rule of thumb is like every 15 to 20 messages starting a new chat. And so I do that within a project so it maintains the memory, but then I'm not blowing through my usage and running out at 6 p.m. Eastern time pretty much every single day, if not before.

Starting point is 00:14:25 So that's Claude Chat, where you're just talking back and forth, getting answers, ideating, having it help you write. Then you have Claude Co-work, which essentially is a baby between Claude Chat and Claude Code. For people like me and people like you that are technical code oriented, you're not an engineer, you're not a developer. A chat interface is very easy to operate, easy to navigate, easy to understand. Oh, I talk. I, I yap with it. I do again, voice to text or use something like whisper flow to, you know, ideate all of my thoughts and verbalize them. And then I put it, put it into Claude Co-Work. And from there, it can make scheduled tasks, which is essentially AI

Starting point is 00:15:07 agents that will do things for you. Because in co-work, just like you can add skills like you can in chat. You can also add in connectors or plugins. So my Claude Co-work is connected to click up, my Outlook, my Google Calendar, my Google email. It can be connected to so many different ones that have, it's what's called an MCP, which is just fancy lingo for that platform's letting you connect to Claude Co-work so the two platforms can yap and talk to each other and get tasks done on your behalf. So when I have something like my daily creator economy briefing, It is working in Claude Co-work to develop that, but it's talking to ClickUp. So in ClickUp every morning, I get an automatic task.

Starting point is 00:15:51 Hey, your daily briefing is ready for review. And it's updated that in ClickUp for me. It's not living in Claude because Claude is talking to ClickUp. And it's integrating it in a place that I've designated for it in my project management system. So everyone usually with AI agents is starting with Claude Co-Work. That's very common. That's where I started. However, the issue is Claude Cork is not the best for doing long tasks.

Starting point is 00:16:18 You will blow through your usage. And I learned this the hard way when I exploded all of my agents literally last week because I was pushing them to the absolute limit to see what would break them. When would I run out of usage? When would they fall apart? Because then it's going to force me to, again, maintain my creative thinking and processing of how can I design this differently to not blow through Claude Co-work, but then also think, wait, is Claude Co-work actually the best

Starting point is 00:16:47 place to build this agent? Should I do something else like Make or N-8-N? Should I build something in Zapier, right? What's the best place? And then challenging Claude on saying, are you the best place to build this agent based on what you know? And I'll give it the entire, what's called an in-line, which is the rundown of how that agent is working and operating and communicating. I'll put it in there and say, show me where I can eliminate some of this token usage. What's causing so many tokens to be used? What are creative ideas on how I can bring that down? And also, should I be building this in here or somewhere else? You can learn AI in AI. And the best way to do this though is through experimentation. So Clod Co-Work is where I start.

Starting point is 00:17:30 I still have agents in there, but I'm starting to refine now what agents live in Claude Co-Work and now what am I building out through Make, for example. Then lastly, you have Claude Co-Works. code. This is new for me and what I'm currently learning because it's a terminal program. So think of it, when you think of tech and you think of someone coding lines of code, it's a terminal basis. And it looks very overwhelming and very intimidating. I'm realizing it's not. However, I'm still learning and actually just joined an entire cohort to understand how to build AI agents in Claude Code because Claude Code doesn't take nearly as much usage as Claude Co-work, but most people are afraid to to get into it because it's a little bit more difficult to understand.

Starting point is 00:18:13 However, it's not impossible. So I love that Claude is a three and one, which is why a lot of people are switching. And as they learn the capabilities of Claude, it's just further like us digging our toes in and being like, yeah, this is where we want to hang out the most. Before we get back to the episode, we wanted to take a moment to tell you about our latest offering for marketing professionals. We get asked all the time where marketers can actually connect outside the podcast. So we built it.

Starting point is 00:18:40 HH collective. Monthly live sessions with us and industry experts, real career conversations in a slack space that's actually helpful and not noisy. If you want to learn with people, not just listen. We'd love to have you. If you want to join us, you can find the link in the show notes below. Yeah, I love it. That's super helpful. Thanks for that breakdown. And I think one of the things that I know a lot of people fear or experience is like, where do I start with using AI to help with productivity? And I think for me, biggest thing is like what are the things that are low low impact on me or like low brain power tasks that I can help eliminate the time use so that I can then do more creative tasks so I don't know if there's a certain way that you approach that to you but I think those are kind of the areas to start like the email management for example or kind of outlining the tasks for the day it's like that often will

Starting point is 00:19:32 take an hour plus of just going through and figuring out what you're doing what are the key priorities so if you can just allow it to share that with you without even really being prompted at a certain point. I think something like that is a good place to start. Yeah, it is a great place to start. And my challenge for everyone listening to this is actually analyzing what ticks you off the most every day that you have to go into work and do. You're like, this is draining. This is annoying. I hate this so much, but it's part of the job. I can't just get rid of it. It has to be done. But I don't want to be the one doing it. What I did is I had ideas on what that would look like before coming into Claude Co-work and saying,

Starting point is 00:20:14 hey, I want to build this AI agent. However, I enjoy what's called pole prompting with AI versus push prompting. So instead of me coming in and saying, hey, I want you to do this, I want you to build this, this really makes me upset. All instead come in and say, this pisses me off. I don't want to do this. It's draining my energy. This is what has to get done.

Starting point is 00:20:33 This is the goal. This is the context. This is how much time it takes me. These are the platforms I use. Like, what do you think that I should do? Where do you think I should start? Oh, list, here are the 10 things I don't even want to do or deal with. What do you think I should start with?

Starting point is 00:20:48 What of these things can be automated? Can we talk through that together? And I treat AI as a teammate. I don't treat it as a tool. It's my brainstorming partner. It's my market research partner. It's my social media strategist. It's a teammate for me.

Starting point is 00:21:02 And I also see it as not taking over the roles of, oh, I can't ever hire a social strategist or a coder. or a graphic designer, I could, there's still so much room for those people to be hired. However, I see AI taking over workflows within those roles. So in analyzing, okay, emails, even just looking at emails, what about emails makes you upset? I don't mind sending the email. It's that what do I say? How do I respond? I got to grab this information from ClickUp and then I got to put it in here and then I, wait, what did I need to do again? Hold on, you know, it's all of the mental load of things, but I enjoy sending emails to new connections.

Starting point is 00:21:40 I enjoy, you know, thinking through like creative ideas sometimes. So there's parts of emails I actually really do enjoy, but there's other parts that I don't that can be automated. So I would start top level, what's draining you, and then brainstorm that and make a list of priorities. And then just go down the list, knock those things off, and then challenge the AI. Are you the best place to build it again?

Starting point is 00:22:02 Or do what I love to do, which is I pit AI platforms against each other. If I get an output from Claude, I'm like, okay, thanks, Claudio. Anyway, Jim and I, like, what would you do? If this is a situation, I will literally, like, challenge them. I will push back because AI platform, they do hallucinate, right? They give you the wrong information. And because they want to keep you on there. They want to say things you want to hear.

Starting point is 00:22:26 So you stay on there and use the platform more. So when you challenge it and you're like, ooh, I don't think that's right. Even if you do believe it's right, see if it pushes back with you. See if it doubles down or if it's like, oh, action. you know, plan it against, you know, plot it against another, you know, platform that you want to use. I do that all the time. And I think that's, that's the biggest difference of approaching AI and just, oh, it's just like doing what I tell it to do. And then we lose that, that agency that we have as humans, that creativity that we have as humans. We don't want that to be replaced, right? We don't want to

Starting point is 00:22:57 lose that while leveraging AI. So how do you maintain that? You do those things. You don't just go tell it what to do. Like creatively think about it. Process with it. Challenge it against the other. you know, AI platforms that are out there. Don't just let it start running your life and doing whatever based on what you think. Like continue to maintain that agency as a human and you'll be okay in the age of AI. So talking through specifically with the creator economy and I and AI, there's a lot of fear that I think people still have about content creation and is this going to replace me or replace the content that I'm building or replace creativity?

Starting point is 00:23:35 How do you address that? with clients and even talent to you and what's kind of your philosophy on where AI should and shouldn't play a role. Yes, great question. This is the common one that I'm getting right now. And my tough love response always to just really level set is whether you love it or whether you hate it, AI is not going anywhere. So we have to understand how we can adapt and pivot to use it in some capacity or decide from maybe an ethical standpoint, I'm just not going to use it at all, to which everyone has their own choice on that. If you are someone, though, that you want to leverage it, okay, what does that look like and what are the boundaries that you have? So in talks

Starting point is 00:24:18 with creators our own or externally, I'm always asking, okay, well, what do you think about generative AI? You're fine using a chat GPT or a Claude, but would you ever make an AI twin? Would you ever make an AI avatar? It's really important to understand, like with all things, where are your boundaries, what are those boundaries? If you don't establish those now, you will cross them intentionally or unintentionally. There have to be some parameters. So for me, I'm keeping an eye on generative AI and it's not something I don't have an AI twin or an AI avatar. I can see where there's value in that. I mean, it takes a lot to do a lot of B-roll content. It'd be kind of fun to not have to film B-roll content anymore. But I don't know if that's something I want to get into, but my opinion

Starting point is 00:25:00 could change six months from now. Who knows? And so I'm willing to adapt and take in different information and ways of thinking. I'm asking people's different perspectives to be able to determine my own. But for me right now, my boundary is, no, I don't use something like 11 labs and do voice, you know, AI. I don't use Hey Jen and do generative AI. Those are my personal boundaries. Outside of that, I'm experimenting. I'm playing around with different things. I don't see the AI taking over creators jobs whatsoever. I don't see AI taking over anyone's job if you choose to leverage it in some capacity. I do think there's a huge risk for people that decide I'm just never going to use it. I'm never going to look at it.

Starting point is 00:25:42 I'm never going to touch it. That's like saying to somebody today, I'm never going to get an iPhone. I'm never going to connect to Wi-Fi. I'm never going to buy a computer. I'm never going to go online in any capacity, not just social media, but I'm never going to Google anything. I'm going to go to a library and get an encyclopedia or look up something, you know, in a library and that's all I'm going to do. that's where we're getting to. You know, a lot of people don't want to talk about that. And there's a lot of fear, but I think the fear comes from the willingness to not change because of the unknown.

Starting point is 00:26:09 At the end of the day, this is unknown to a lot of us. We're all figuring it out as we go, figuring out what our boundaries are, where our ethics lie with these different things and how it's being, you know, used and what's powering AI. But it has to be a personal decision and personal choice. But it's not going to take over creators. Creators, in general, humans in general,

Starting point is 00:26:29 we're the only ones that. can establish whether or not something has taste. We're the only ones I can come up with creative ideas. AI can't take over our lived stories, our lived experiences, what we've actually walked through. It can't do the human emotions, like sitting here, talking, having a conversation, you can see my facial expressions. You can hear the tone of my voice.

Starting point is 00:26:47 Even when I use whisper flow or I send a message to clot or chat, even if my inflections in my voice are going up and down, it's not gathering all those things. It's just saying the basis of what I'm communicating, and giving me an output based on that. It doesn't know. I could be sitting there crying my eyes out and it will say, thanks so much for this information.

Starting point is 00:27:08 Okay, here's what we're going to. It doesn't understand and maybe we'll get to that point. I don't know. Anything is possible where we stand right now. So who the heck knows what's going to happen in the future? But as of right now and in general, you just can't replace humans. It's not possible, but you can take over workflows.

Starting point is 00:27:25 I don't believe you can take over complete roles yet. I can see it getting to that point. But it can take over a heck of a lot of workflows, but in general, no matter what, it will never be able to take over the human agency, creativity, and the stories that we have as individuals. Man, I just want to keep that soundbite on repeat for so many professionals. People need to hear this. And I think for these marketing professionals, business owners that are genuinely fearful about the ways in which AI is going to infiltrate our industries, I think for those who are just getting, started with something like Claude, what's the kind of low-hanging fruit that they can plug AI into their workflows outside of something like the email, you know, the email tasks that we just talked about? What are some other like low-hanging fruit things that you see? Yeah. I don't even

Starting point is 00:28:16 know if I would start with here's the workflow that you should use. I would go to mindset. And the only way that you can change your mindset around AI is through experimentation. Think about it like going to the gym. A lot of people are in. about stepping into a gym and then going and lifting weights. But then you start going pretty consistently and then you know what you're going to hit for back day or what you're going to hit for a leg day and it becomes habitual and it's not as scary because it's not as unknown. I don't even think people can get to what can this do for me and my workflows and my business and my day to day until they actually have a openness to experiment and play around with AI in general. because if they come in and they're constantly pessimistic about it, they're going to miss any opportunity that they could find.

Starting point is 00:29:03 I could give a list of workflows, but you're going to be like, I don't know about that. I don't think so. Nope, I can do it better. It's like because your mindset is AI could never do what I do. AI could never take it over. AI could never. And I really would love for people to just experiment.

Starting point is 00:29:18 Experiment. Then fine, don't listen to anything I say. Don't listen to anything the experts say, go sit for a weekend and clawed and go mess around. around, see what it can do, go add a plugin, add your email inbox, add your project management system, add your Canva account, go mess around and see what it can do. And I guarantee that that time alone will completely change your perspective. And whether it's better or worse, that's up to you. But for most people, it's for the better. And then they realize, wait a second, could it do this?

Starting point is 00:29:50 Could it try that? Could it build this for me? And when you start to see what's possible, you stop being so against it actually being something integrated into your life, into your business, into your workflows, because now you're open to the possibility. So that's where I would start. If anybody's listening to this wondering, where do I begin? That's where I would start, and I would specifically do that in Claude. Awesome. With that, too, you know, we talk a lot about prompt strategy. This was a big thing with chat GPT, so I'm curious your thoughts on this, especially with the tools you're using. But everyone's like, it's only as good as you're your prompts, like the output is only as good as the information that you're giving it.

Starting point is 00:30:28 Is there any tips around how you should be crafting the way that you're speaking to it, how much detail, how much information you're giving it? Any thoughts on that specifically? I would agree that context is everything with AI. Again, when you come in and you say, hey, write me a social media post to who? About what? What are we doing here? Give me some context.

Starting point is 00:30:53 You know, I need context to build that. That's like, again, with the gym example, going to a personal trainer and being like, I want to work out with you. Okay, well, what's your goal? What are we doing here together? Where are you trying to go with this thing? So the more context, the better. I have sat for one single Instagram post.

Starting point is 00:31:12 I have sat with Claude for 30 minutes and just been like, this is where I want to go. And this is who I'm talking to. And this is what I'm hoping people are getting out of this series. And can we just brainstorm about this? And then I'll go off on a tangent. But it's smart enough to understand what am I actually saying? What's the through line with all of this verbiage that I'm giving it? What are the patterns?

Starting point is 00:31:32 What are the trends? What am I actually saying? It's so much easier to verbalize things. So I never sit. In general, I don't type really ever. I only use whisper flow nowadays, but I will just talk. I yap, I yap, I yap. That's why I say, I build apps through yapping.

Starting point is 00:31:47 I build tools through yapping. I use AI through yapping because I'm just sitting there, yapping away and giving it as much context as possible, like who, what, when, where, why? Because that's how it actually gives you outputs that are changing people's perspectives on AI. The people that are like, oh, it doesn't give me anything good. It's like, okay, Sally, you asked it, can you tell me what I should eat for dinner? It's not going to give you much. It's really not going to give you much at all. Okay? So you have to give it context. It needs that. And when it comes to prompting, I do not consider

Starting point is 00:32:19 myself, a master prompter of things. However, have I created a master prompt for myself that I built with Claude saying, hey, now that you have more context of who I am, what I am as a business owner, I want to create a master prompt that when I'm jumping between different AI platforms, I can take this PDF and I can, boop, put it in the new platform and it has a full understanding of who I am and what I do as a business. So I'm not having to constantly repeat myself. I just ask, Claude, what do you need? What do you, what would you need to know about me and about my business in order to build this out? So again, that's poll prompting. My number one hack, if you will, is pull prompt with AI. Ask it. What do you need for me? What questions do I need to answer in order for you to get all the information that you need to reach XYZ goal?

Starting point is 00:33:11 That's the number one tip that I give people with prompt. You don't have to know perfectly how to write a prompt. And as you use AI more, you understand more what it's going to ask you, what it needs. You know, you start to build those reps in and it gets habitual. But still, I'm asking, what do you want? What do you want from me? Just tell me and I will give it to you. I have learned so much in the last 30 minutes. Like, this is incredible.

Starting point is 00:33:37 We're so grateful to have you, Kailia. Thank you so, so much for everything. I know there are incredible insights coming from this episode. and we will certainly share everything in the show notes as well. But please give us where everyone can find you and follow along with what you're up to right now. Yes. Well, come hang out with me on Instagram. That's where I do a lot of yapping face-to-camera about AI and the creator economy.

Starting point is 00:34:03 And so if you liked this, we'd love to hang out with you over there too. And please send me a DM if you're listening to this episode. And then also LinkedIn. I'm a huge LinkedIn girly. So Instagram and LinkedIn are my spots. and would love to meet you from there. Amazing. Thanks so much, Kelia.

Starting point is 00:34:21 Definitely follow her along. And we'll have to have you back and dive even further into some of these topics. So let us know on AI what you want to hear more about. Yes. Well, part two. Yes. Awesome, Julia. Thank you.

Starting point is 00:34:36 Thank you. Thanks so much for listening to this episode of Marketing Happy Hour. If you enjoyed it, make sure you're subscribed to the show. and sign up for a weekly newsletter with insights and marketing resources. We also invite you to check out the MHHH Collective, our community for marketers looking to connect, grow, and learn together. Check out the links in the show notes. We'll see you next time.

Marketing Happy Hour - Using Claude + AI Tools for Content Creation and Organization | Kahlea Wade, April 2026

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