Marketing Happy Hour - Why Your Personal Brand Is Your Most Important Career Asset | Cassie + Ally

Starting point is 00:00:00 Welcome to Marketing Happy Hour, a weekly podcast helping marketing professionals and entrepreneurs build better strategies and hit career goals. I'm Cassie and I'm Allie. We're marketers and your host through these unfiltered convos with your peers and experts in the space. Let's dive in. Grab your favorite drink and let's get to this week's episode. So it is just Ali and I today. We are back with a little solo, solo between the two of us episode. I'm super excited to dive in just what we've been up to lately. We've been teaching a lot of courses, which is awesome. We've been instructors, which is really cool, just adding another line to our resumes. And so just want to kind of talk through what we've been sharing with students and also share with you

Starting point is 00:00:47 how we kind of landed opportunities like this. It's been really fun to speak and to teach over the years. And so I want to chat through that. We get questions all the time about how do I land speaking engagements or how do I start teaching, et cetera. And so excited to share that with you all. Yeah, I think it's also been a topic that is coming up more and more, particularly in our community. MHH Collective, there are a lot of members who have said, you know, I want to raise my hand for these speaking opportunities, but I'm not sure if I'm qualified or if I am, you know, positioned in the right way to speak on this topic. And I think we are a good example of how to make that a reality and what the steps are. So I'm excited to dive into. Yes, absolutely. So I want to specifically

Starting point is 00:01:36 dive into a session that we just did recently called breaking into a marketing career. So this is kind of a culmination of all the tips and strategies we've shared in past episodes individually, but also again, as Ali mentioned in our MHH collective sessions, we get asked about career strategies all the time. And I do want to preface, like, we are very much still figuring out a lot of things. We are not like the complete experts in marketing career and strategy. But I think that you and I, Ali, have learned a lot along the way. So it's just kind of like this package of, hey, here's what we've learned so far. Here are some of the things that we have personally done in order to get where we are, to dabble, to try new roles, et cetera.

Starting point is 00:02:26 roles and so just want to kind of chat through those strategies and break down some of the lessons that we shared with our students during our 90 minute session. I'm sure and I'm hopeful that we'll do the session again. I think it's so impactful and helpful, especially for students. And so just kind of want to tease some of that value for you today. Yeah, excited. And I think we can chat first on just the general marketing landscape. I think it's daunting, right? Because marketing has so many different paths in. And I think in part of our presentation, we kind of map out the, the individual paths that you can take in. And I think the daunting part about this when you're a student is that marketing isn't just one job. It's a dozen, right? And the first role that you're looking at

Starting point is 00:03:14 outside of your schooling is just a starting point. It's not a label for your entire career, right? And there's kind of this anxiety of, am I going to pigeonhole myself into this one lane of marketing, without knowing how I feel about the other lanes, right, or the opportunities that I might have in the other lane. And so part of what we talked about was how to actually choose the direction and kind of lead with intention when you're looking at what the landscape looks like. So it's more along the lines of following what makes you curious. So I'll give an example for me when I went into school.

Starting point is 00:03:50 You know, PR had always been something that I was excited about and interested in. And now my role is an integrated marketing strategy. But when I started out, I thought that I would be in PR, right? And over time, I realized that PR wasn't actually the path for me. It was more on the brand and integrated side. And so I think it's really about playing to your strengths, looking at where the jobs actually are. I think that's another really key piece of this piece of the workshop and just kind of what we're teaching cast, because the landscape is changing so rapidly that job titles are changing constantly.

Starting point is 00:04:25 there are more job titles than there are necessarily people to fill them. And it's incredibly, incredibly competitive right now. And so, yeah, I'm curious to hear your thoughts on that. Yeah. So I also got my degree in PR and I'm more on the marketing side of things. I personally did not know much about PR until I actually went into it. And the reason I did it is because I was kind of following my strengths. I knew I loved to write. I knew I enjoyed being creative. But I didn't know exactly what I wanted to do. And PR kind of offered this blanket opportunity to focus in a number of different areas after getting that degree. And so I do think still PR is probably a really great area to start if you're interested.

Starting point is 00:05:13 However, we now have, I think, more degrees available in marketing than ever before. I think also just to encourage you if you're trying to figure out, you know, what path to take, especially when it comes to college. I think that a lot of different degrees within marketing are helpful for a lot of different careers. So the reason I say that is wearing a lot of hats or trying a number of different areas is such helpful experience for when you plan to focus later. And so don't be press feeling like you have to choose the degree that aligns with like

Starting point is 00:05:52 the path that you're going to take in your career. this is very transferable experience. I think just follow, follow that curiosity. Think about what you're good at naturally, what do you draw to, and then choose something that at least closely aligns. And then the other thing I will say is talk to people in careers that sound like they're of interest to you. You know, go on LinkedIn, scroll through people's profiles, see, you know, what people do in a day today and if it seems like it's something that might be interesting for you, you know, that could be helpful information as well. But you don't actually really know until you do the job itself and the closest step to that is asking people who do the job every day. You know, what do they like? What do

Starting point is 00:06:35 they dislike? And that's helpful for making a decision on what path to take as well. Yeah. And I think that's a nice segue into one of our favorite topics, which is networking. And this is a big part of this discussion because I think to your point, the opportunity to understand from people who are actually in the ideal title or the ideal role that you are excited about and how do you make the ask to them to get a coffee, either in person or virtually. And I think we have kind of taken both of our experiences and come up with this like formula, for lack of a better word, which is the kind of make the ask formula. And we talk about this all the time. We've talked about how we've made the ask and where it's led us in our careers and how we feel so passionately about kind of raising our hand and

Starting point is 00:07:26 pushing the boundaries of what maybe you feel comfortable in to be able to make the ask. And so you really want to be when you are, again, looking to talk to somebody either in an industry that you're excited about or in a specific job title that you're excited about. You really want to be very specific about what the ask actually is and brief. think about how you receive LinkedIn messages as well, just as yourself, in terms of the ones that you're reading through and the ones that you're excited to respond to. They're usually very specific to the ask and they're usually very brief. You also want to make it easy to say yes. So asking for 15 minutes versus 30, right? Asking for a coffee chat in person, right? Something that feels

Starting point is 00:08:10 lower lift for the person that you're asking, but also for yourself, right? And then, follow up. If you're not hearing back within, usually we give it about a week or so, if you're not hearing back, you've got to follow up. I know it feels uncomfortable to stretch in that way, but it is perfectly normal and fine to follow up. I think that's kind of the sort of overarching formula of what we use in terms of going after some of these conversations. And I think we've even used it just for the podcast to get people to come on the podcast and talk to us, right? So these kind of informational interviews are the most underused move still in early careers. I was going to kind of add to your portion about making the ask too. I think there's different ends of the spectrum of

Starting point is 00:08:59 this. I think one soft ask is asking for something like an informational interview or coffee chat to learn more about their career, etc. The other extreme is making the ask of like, hey, I want to work with you and here's how and whatever. I have done that and I I think if you are doing that, it can work. However, to your point, Allie, you have to be so uber specific about how you can support examples of what the brand can do better, et cetera. It doesn't always work, but I think I always recommend to people, I'm like if you feel like there's an opportunity to support a brand, help them to step into a role that you can be of value. I think why not make the ask, but you have to be so clear on that value that you're going to bring. The worst thing that

Starting point is 00:09:54 people can say is, hey, I want to work with you. Can I chat with you and learn more about this role? Or, hey, I'd love to fulfill this role, period. And it's like, okay, well, that's great. And like, I'm really happy you're excited about that. However, now that person that you're reaching out to has to do more work learning and figuring out why you would be a value in that role. You don't want to give people more work in that area. So I think being very clear, providing examples, tailoring it to the brand doing your research, et cetera, is super, super helpful. But overall, those informational interviews are great to ask for.

Starting point is 00:10:31 It's just be specific as to why you're asking for one, to your point. And then once you get there, make sure you're coming with questions. I think I've also been on the receipts. end of being asked for informational interviews, and I love them. And the conversations that are most fruitful for both me and the person I'm speaking to are the ones where we have questions that we can actually talk through. And I feel like I'm able to provide value and the person that I'm speaking to also gets value from that conversation, right? You want it to work both ways. And I think one thing that I've seen, particularly with a lot of the women that I've spoken to,

Starting point is 00:11:08 whether it be from different stages of their career or interested in the fashion industry, for example, I've had a lot of those informational conversations. Close the loop with me, right? Send a thank you note, follow up, commenting on LinkedIn, things like that. Those types of follow-ups and ways to close the loop with me end up turning that person I spoke to into an advocate for me in my career. vice versa, right? I'm now an advocate for theirs. And a great example is one of these women I've spoken to in the last year or so. You know, I've been helping her prep her resume and she's been

Starting point is 00:11:50 applying for jobs across New York City and she just landed a job last week. And that was, that was so huge for her and we've been having these kind of coaching calls over the last, you know, over the last year or so. And it was just, it's such a delight. And we've kept in touch as a result of her, you know, continuing to kind of close the loop and stay in touch and it's it's been wonderful yeah there's um another one more person i want to shout out quickly who also just landed a role with company we know and love um if you're listening congratulations if you feel like this is us speaking to you but she um she has stayed in contact with us for gosh the last like couple years i would say always following up always asking to say hi to check in about nothing other than just building a relationship and

Starting point is 00:12:38 The other thing, she took an extra step that I thought was really awesome is she offered her skill set to write articles for Marketing Happy Hour and blog posts. And I thought that was really awesome because she said in her mind, I need experience in this area. Let me see how I can contribute and add value to someone that I have a connection with and build my resume. And I think that's such a fantastic way to nurture a relationship, but also build your skill set and experience. So again, don't be afraid to reach out to people that you know to offer your skills in order to build your portfolio because I will say we won't get into this too much today, but portfolio is huge. Having the experience to back up what the work that you've done is very, very, very important. So if you have to go out and find a family member, a friend, et cetera, who has a business that you can kind of use as a guinea pig, definitely do it because that experience is key. And a resume just isn't enough anymore in the landscape that we're in. You also need to have a really solidified personal brand. And I think LinkedIn in general is one of the best representations of your personal brand these days.

Starting point is 00:13:52 I think LinkedIn as a platform continues to kind of evolve what it is that they're offering in terms of looking for jobs, connecting with people, groups, etc. but I will say having a strong personal brand is is another huge huge huge piece as you are going out looking for roles trying to connect with different people and when I was laid off in 2025 part of what part of the conversation that you and I had cast was I felt like I didn't have a strong enough personal brand I had got in this kind of cyclical loop of job hopping from different place to place to place and I was okay about posting on LinkedIn. I would only really post accomplishments or things that had launched. I wasn't really talking about myself or the skills that I had had or different sessions I was attending, whether it be for personal growth or professional growth.

Starting point is 00:14:47 And I felt one of the things I needed to learn in very quickly, you know, over a year and a half ago, was figuring out how to build that personal brand and make it much stronger. and I feel like today I've been able to do that, although everything's a work in progress and there's always more work to be done. But I do think when I think about the kind of minor habits that I implemented after that was I just started posting once a week.

Starting point is 00:15:16 It wasn't necessarily a way for me to look for views or attention or anything like that. It was more to hold myself to a standard of in order to showcase myself, as a thought leader in the space that I'm passionate about, I need people to hear what I have to say. And so what are the things that I can do to kind of give myself a low risk return on getting my voice out there? And so one of those things was posting and holding myself to posting, right? And so examples of some of the things that I would talk about are what was I working on? So even though I wasn't necessarily employed, it didn't mean that I wasn't working on things, right? So like working on my

Starting point is 00:15:58 portfolio or working on my website. What did I learn from those, right? What are the skills that I implemented that felt aligned with what it was that I wanted to do moving forward? What I was reading, even like books, right? I was reading a lot of books on feedback at that time and how to give constructive feedback. And then what my personal take was. Now, your social media is the only space on the internet that you own. And so how you are showing up in that space is very important because people are watching. When you are applying for jobs and you are applying for speaking opportunities, the first place people are looking is your social media. And I think I speak for myself when I'm getting asked for informational interviews, the first place I'm going is your social media to see

Starting point is 00:16:42 the things that you're talking about, the takes that you have. And it offers that sort of first impression and that opportunity for me and us, us being the collective, you know, people who are looking at your profile to get to know you better. Yeah, yeah. And I think, one thing, I know we've gotten away from this notion over the last couple years, but just reminding you that LinkedIn is not just for looking for jobs. And so I think using it as a place to share your experience over time when you go to need it to look for a job, you know, you have that kind of profile or portfolio built up on the platform. I think the other thing that it's kind of subtly used for is staying top of mind to those people you've connected with over time. So like,

Starting point is 00:17:28 let's say you want to get a job with a certain company, but, you know, you're not quite there yet or there's not a role that's available yet for you. Connecting with that recruiter, with that hiring manager, posting often, staying top of mind hopefully for them. So when the time comes that a role does open, you know, you have that like soft connection point. I think the other thing you kind of alluded to this alley, but like tailor your posting. topics to if you are looking for a specific role, like start to shift your approach on social to speak to that that role or that industry. I think that's another way that you can do it. But don't be afraid to like celebrate your wins. I just did that the other day with Unbound.

Starting point is 00:18:10 I'm like, hey, this was really great and here's everything I accomplished. Like I'm really proud of myself and I want to share that with other people. And it felt really good, but also people are willing to celebrate alongside you. So Ali gave some really great. you know, columns or pillars of content that you can start to post. But try to post like once a week. You know, it's not, it's not too much to ask as you think of ideas or as you're working on something, write it down in a note, go back and reference that. And I love LinkedIn. Like, LinkedIn is awesome. Me too. You'll love it too. So. Yeah. I enjoy it more. The less serious I take it, if that makes sense. I think at first I started to take it really serious.

Starting point is 00:18:54 seriously. And when I held myself to posting once a week, I got more comfortable and in a habit. And it made me less afraid to use the platform and more excited about what it was that I was going to share and what my personal take was on different situations or different campaigns or anything like that, right? Yep, absolutely. Absolutely. So again, that was kind of just a tease of what we talked through in our session. Stay tuned. I mean, we'll have all of our upcoming sessions listed in the show notes, but stay tuned. Hopefully we'll get to do this one again. But a soft plug, if you want more insights like this on a very regular basis, we talk through a lot of these career strategies in our MHH collective. So we'll also have the link below for that. If you want to join us,

Starting point is 00:19:39 or if you're just curious and have questions, please feel free to reach out. We'd be more than happy to answer those for you. So the last thing we want to talk through here is, you know, again, Allie and I are ongoing teachers, instructors for Denison Edge. We are actively working on curriculum for them. That is kind of the current day stage of a process that has happened for a very long time. You know, we've been working on, again, building our personal brands, sharing in other settings, really honing our expertise in order to land gigs like that. So I want to just kind of dive into quickly.

Starting point is 00:20:20 like how we did that and how you can also do the same. I will say, you know, speaking can be scary. I'm not going to lie. Like I, whether it's on a virtual setting or an in-person setting, especially, I used to be absolutely terrified. I would like shake and stutter and everything, like walking up on stage or getting ready for a virtual session. I absolutely hated it. But not to sound like too cliche or cheesy.

Starting point is 00:20:49 the only way I got better at it is by doing it over and over again and pushing myself to do sessions. I try to speak in person at least two to three times a year. And so that has been really great experience of just like, again, honing those topics that I personally want to talk about getting practice sharing in front of people. And so want to talk through again, just getting started there. So for me personally, I started by speaking at my call. college. So I worked with my professors. They invited me in to share with the students, kind of where I landed, where I am today. And that has been really cool or that was really cool starting out just because, again, I was able to kind of speak to students where I once

Starting point is 00:21:36 was and help them and encourage them along their journey, similar to the conversation that we had today. And I think no matter how far in your career you are, you have something to offer people, especially of that age. So I think it's a great place to start. And so don't be afraid again to reach out. Do your college professors ask if you can come in and share or do a virtual session? I actually have another virtual session coming up with my college here soon. I'm super excited about that. But it's just a really rewarding way to give back to students. Totally. And I think on the flip side, you know, I didn't start early, right? My speaking engagements didn't start until about a year and a half ago. And so I think for anybody that is listening, that is maybe later on in their

Starting point is 00:22:21 career, there is always, always, always time to make the jump and push yourself out of your comfort zone to do something that feels really uniquely you. And I think that is where for me, all of this kind of clicked in terms of wanting to become a more regular instructor and wanting to be known for these areas of expertise. Once I felt so confident, and so aligned with my areas of expertise, it helped me pitch myself to other places, right? Because I became so crystal clear on what it was that I knew that I had an authoritative voice to speak on. You know, for us together, it's podcast strategy, it's content marketing, it's this career

Starting point is 00:23:06 development, which of course we're talking about now. And for us, it was more about asking ourselves, you know, how do we then pay? package that up in a specific way that gives us a competitive advantage in terms of other speaking opportunities too, right? We're obviously talking about one specific lane for us in this instructor role at Denison, but just in general, you know, you and I have talked about how do we then make this a more package deal in terms of, you know, pitching ourselves out for other opportunities come 2027 and 28 and beyond. And so I think it's really about understanding what those areas of expertise are and getting crystal clear on it. It's very similar to making

Starting point is 00:23:50 the ask, right? We're getting incredibly specific and brief on what it is that we can provide to be able to get the quickest answer and hopefully the answer we want to hear, right? Yeah, absolutely. And I think a lot of this comes with trial and error. To your point, it's like figuring out what are you not only good at speaking on, but what do you find yourself like naturally gravitating towards speaking about or getting excited about. And I think that's a great place to start. And I think just making note of those areas and making a session or sessions that are repeatable, right? Like you can, you can figure out what that outline or curriculum is of something you want to speak on and go out and do it 20 times and maybe refine it along the way and tweak it

Starting point is 00:24:36 slightly. But don't feel like you always have to come up with a brand new session. I think the other way to start is like Q&A sessions as well. So for example, with speaking at colleges, you know, sometimes they'll ask you to prepare like a short slide deck of photos and kind of talk through how you landed where you are today. But also I think one way to kind of get warm and also involve the audience in the conversation

Starting point is 00:25:02 is offering a Q&A. Like, hey, I wanna show up and here's my bio that you can circulate in advance, but like I just wanna come and be a resource to students and answer questions for them. The other way that I want to note to about getting started is raising your hand to host presentations with your team as well internally. So if you have luncheon learns, for example, at work, or for me when I first was getting started as well, we did like a Monday update with our team. So I worked in an office.

Starting point is 00:25:37 We would have each department go through and kind of share what they're working on in front of the whole office. And so I got to be the voice of like social media within our team. And I raised my hand for that. So again, don't be afraid to like pitch these different opportunities and speak up. And hopefully like, again, get your feet wet in these areas. And then, you know, the other one too is we talk a lot about podcasting. I think podcasting is a great gateway to speaking. However, I'm not telling everyone to go out and start a podcast just so that you can land speaking

Starting point is 00:26:11 engagements. I think alternatively, go and pitch yourself to be a guest on podcast episodes. That's a great way, again, to be asked questions, think about your expertise a little bit differently, but get used to sharing your elevator pitch, sharing what you've been working on, help with articulation and speaking, et cetera. I know that's been a huge, huge piece for me personally, and it can also be super helpful for you as well. Totally, totally. And then, the other thing that we get asked a lot is where do I actually find all of these opportunities and how do I get on the radar for someone to think about me or to remember me as a potential speaker? And so the first thing I would say is start locally. One of the things that I picked up over the

Starting point is 00:26:59 last few years is writing for a local magazine. And as a result of that, my work has expanded for them, right? Because I made the relationship and there were other opportunities for me to plug and play on the marketing and sales side. So now I support that organization on a broader level other than just pitching myself as a writer, right? So what are some of the local conferences in your area? I think if you're in a major city, there are obviously more opportunities there. And so I say that that's not necessarily something that maybe everyone has access to, but think about local conferences that are coming through town, universities that are local to you. Chambers of Commerce is also another really big one. And then any other industry

Starting point is 00:27:43 association. So there's the Florida PR Association. That's someone that we've been in, you know, in contact with about a potential opportunity, right? I think, too, think about LinkedIn as your hub for your speaking in the sense that you can post about past sessions that you've done. You're sharing what you've taught in the past. Let your content actually do. the pitching for you in utilizing your profile in that way. So this is just another extension of how LinkedIn can really be a part of your personal brand and be a tool for you as you're going out to pitch yourself. And then the other thing is, and we've done this too, is ask your network directly. That's how Denison happened, right? We asked our network directly. We're looking to speak on podcast

Starting point is 00:28:28 strategy and production. Do you know of any events or orgs that, you know, would be a good fit for me? and they were like, yeah, us, you know. And I think that is obviously a very, you know, in a vacuum that happened, right? But I think on a broader scale, it's, it is that simple. And it is about making the ask to your network and to the people that you're connected with, you know, as an opportunity. And I think for you, Cassie, also speaking at momentum this year, getting that opportunity year over year because of your work with Lou and having that, you know, that opportunity is so great for you. Yeah, yeah. And I think to the other thing that I've had the honor of being a part of the last few years is things like Podfest, podcast movement,

Starting point is 00:29:17 etc. So again, there's different conferences and events that you can pitch your expertise for as well. I think, again, similar to what we talked about earlier, you have to be super crystal clear of the value that you're going to provide and why you're the person to do it. And that takes time to figure out. Don't be afraid to ask for feedback from other people. Like, is this clear? Is this direct? Does this speak to the takeaways that I'm willing to provide or looking to offer? But I think, you know, don't be afraid to go out and do that. I think the number one thing stopping people is them feeling like they don't have enough experience to speak on something. I promise you do. There is a unique angle that you can take and you never know until you just try and do it. I promise you like

Starting point is 00:30:00 this stuff can feel scary, but it's so rewarding and so cool to go up and share on a topic and have people come to you and say, that was so helpful or that changed the way that I look at XYZ or you're encouraging me to now go out and do this. That will come with time and it will happen, but what a special honor to be able to go and help people in that way. And so, you know, again, it takes getting out of your comfort zone, but don't be afraid to try it. And if it's not for you, it's not for you. But I think speaking and being a voice and industry leader in this way is so incredibly rewarding and so great for your career. And so I encourage everyone to try it if they can. Yeah, that's great advice. And I'm continually

Starting point is 00:30:48 taking that advice as we kind of broaden what it is that we're offering. And I want to talk a little bit about now the sessions that are coming up with Denison Edge and just kind of a background on that. And so one of our dear friends works in the admissions and programs department at Denison and has, you know, extended this opportunity for Cassie and I to come in and, you know, have the opportunity to be thought leaders in the marketing space. And more broadly, just thinking about marketing, but also podcast production. And there are a lot of students these days who are going, into these more liberal arts colleges that are interested in podcasting and marketing, but don't know where to start, hence this session, right?

Starting point is 00:31:32 In a couple of the sessions that we've already hosted this year, we've done AI-enabled content strategy. We did a four-week intensive course, taking your idea for a podcast and bringing it all the way to launch. And then recently we just did the breaking into a marketing career session as well. But coming up this fall, we have some other really, really exciting workshops. that I just cannot wait for. The first is AI and email marketing.

Starting point is 00:31:59 So how to leverage AI to have a stronger email marketing program. I think both of us are huge fans of email as a marketing channel. And I think using it particularly for retention, you know, in my world is really top of mind. And getting better and stronger at utilizing AI for content strategy there. we'll be doing a brand audit boot camp. I have talked about brand safety on the podcast no less than 100 times in the last year and a half. So I can't wait to bring this one to life.

Starting point is 00:32:34 I think it's going to be a lot of fun and utilizing your experience cast with building brands from the ground up and then my sort of corporate brand management experience on the audit side, I think will be really cool. And then we'll be bringing back AI-enabled content strategy which I think will be great. That again is leveraging AI and prompting AI specifically around taking one piece of content

Starting point is 00:32:58 and spreading that across all of your marketing channels and tailoring it for those specific channels. And then lastly, this year we'll be doing AI for social content, which is really just around how do you create more without losing the brand voice, which I think is a struggle that a lot of companies are dealing with right now. and I think it's particularly timely. But Cass, why don't you talk about what's coming next year, too? Yeah, yeah. So some good stuff coming later this year.

Starting point is 00:33:28 However, if you are listening later in 2026 and looking forward to 2027, we do have a really great four-week intensive course coming as well, starting in February, called Marketing Strategy, Thinking Like a Modern Marketer. And we're really going to go through kind of this full funnel approach to building out a marketing strategy for your brands. I think these four-week courses are great. We did one on podcasting last year, or this year, I should say, and it really allows us to go deep on a topic and allows you to work alongside us through the four weeks and really walk away with something super tangible that you can apply to the work that you're doing or hold as a resource for future

Starting point is 00:34:10 work. And so would love for you to join us for that. We're going to have all the links in the show notes below, but if you have any questions or you're curious, but you're not quite sure if a specific course is for you, please reach out to us. We'll have our information below as well. We would love to chat with you. We'd love to share more about these sessions with you and would love for you to join us. So please check it out and let us know what your thoughts are. So a couple of things as we close out in terms of reminders that we're giving on next steps here, right? There are a few things that you can even do this week to start making an impact on refining your personal brand, breaking into a marketing career, and starting to really get serious

Starting point is 00:34:52 about what that next step looks like for you. And so think about polishing your pitch. What is that elevator pitch look like? What are those two or three sentences that describe what it is that you're interested in, what you're excited about, and, you know, what you want to do with your career? Fixing up your LinkedIn profile. So tightening up that headline, the experience that you have, and the ways in which you are describing that experience. Starting to post once a week, keeping yourself committed to posting in a regular cadence that keeps you top of mind,

Starting point is 00:35:24 but also engaging with your network. And then send an ask this week. Is there someone that you've maybe felt a little scared to reach out to, or intimidated to reach out to? Maybe you can send an ask for a 15-minute coffee chat, either in-person or virtual. But I think starting with those small steps, is the gateway into becoming more confident in breaking into a career in marketing.

Starting point is 00:35:50 I think the other thing, just I'll leave you with with making the ask is a lot of times we feel like, oh, this person is not going to respond or who am I to reach out to this person. I promise you that I'm just coming up with this number, but 98% of people are usually not not too concerned with having outreach like that presented to them. They love sharing their expertise. Like for us, for example, making the ask of asking people to come on the podcast has been probably 98% successful for the most part. And the other two percent are just people who don't see our message and don't respond. So make the ask. Don't be afraid to reach out to people. You never know where those relationships can come to. And I just want to encourage you to check out

Starting point is 00:36:37 those Denison Edge classes. Again, we'll have the links below. Would love for you to join us. Please reach out if you have any questions. But looking forward to those sessions coming up and can't wait to see what's in store. See you this fall. Thanks so much for listening to this episode of Marketing Happy Hour. If you enjoyed it, make sure you're subscribed to the show and sign up for a weekly newsletter with insights and marketing resources. We also invite you to check out the MHH Collective, our community for marketers looking to connect, grow, and learn together. Check out links in the show notes. We'll see you next time.

Marketing Happy Hour - Why Your Personal Brand Is Your Most Important Career Asset | Cassie + Ally

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