Marketing Happy Hour - Your Guide to Freelancing in Marketing (Career Pivots + Building a Portfolio) | Emma Sheehy

Episode Date: March 12, 2026

What happens when you trade the traditional 9-to-5 ladder for a "choose your own adventure" career in the New York City media scene? In this episode, we sit down with Emma Sheehy, owner of Emma Sheehy Photography and a powerhouse freelance creator. Emma takes us through her journey from being an executive assistant in TV news to finding her creative voice through layoffs, side hustles, and a "yes first, figure it out later" mentality. We dive deep into why your Instagram is the new GPA, how to stay ahead of TikTok trends without losing your mind, and the importance of "Consumer Fixation" when drawing inspiration. Key Takeaways:// Your Social Media is Your Resume: In the creative and digital marketing world, proof of work beats a GPA every time. Emma shares how she’s navigated high-level interviews where her Instagram feed was the portfolio.// Listen to the "Nudge": If you keep getting pulled toward a specific creative outlet or side project, it’s there for a reason. Emma discusses how lean times and career pivots are often the best opportunities to chase those instincts wholeheartedly.// The 50% Freelance Shift: We discuss the rising trend of the freelance workforce and why specializing in a niche now—whether it’s day-of wedding content or boutique hotel photography—is a hedge against future career instability.// Speed Over Perfection on TikTok: Emma breaks down why "making it pretty later" is the key to trend fluency. She shares a humbling lesson on why posting a raw clip today is often more impactful than a highly edited masterpiece two days late.Connect with Emma: Instagram____Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collectiveSay hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join the MHH Collective: ⁠Join now⁠Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

I think anyone who is out there doing their own thing, at the end of the day, it's so important to stay true to what you want to do and to have that vision. And you really do have to believe in yourself before anyone else does. No matter what career you do, there's always going to be those ebbs and flows. You're working. You're putting all that time in and then you get the payoff later. So that's something I always try to keep in mind to. Welcome to Marketing Happy Hour, a weekly podcast helping marketing professionals and entrepreneurs build better strategies and hit career goals. I'm Cassie and I'm Allie. We're marketing. and your hosts through these unfiltered convoes with your peers and experts in the space. Let's dive in. Grab your favorite drink and let's get to this week's episode. Today, we have Emma Shihi with us to talk all things, freelance work, creativity, content creation, et cetera. Very excited to dive into this conversation.

Emma, welcome to the show. Thank you guys. I'm so excited to be here. Yes, we're excited to have you. You were an introduction from Allie. So just very excited. It's so fun just having both of us being able to bring these awesome connections to the table. And for me to just meet people in her orbit and vice versa.

So it's very fun and just excited to get to know your story. But if you don't mind, of course, we'd love to know what's been in your glass lately. Yeah, absolutely. So I usually have a lot of different liquids going on. I'll have sometimes an ice, Icino latte, if it's not absolutely freezing out. and then I always have tea on rotation. So I have quite a mug collection. And whenever I travel, I get different mugs.

But I'm pretty much always drinking Earl Grey tea from October to like April. Love. I love an Earl Grey tea personally. I haven't had it in a while. I also have coffee. But me too. That's my thing when I go to a different city. I'll try to get like the Starbucks been there mugs or whatever just to look back and

remember everywhere I've been. So I love that so much. Also, too, as we dive in, if you don't mind, would love to hear your story a little bit. You know, tell us, tell us about yourself. Yeah, absolutely. So I am based in New York City area. I'm in Jersey City, which is pretty much Brooklyn on one side and then Jersey City is right on the other. So it's in New Jersey, but it's very close to New York City. But I'm originally from the D.C. area. So I grew up in D.C. very much all my friends, parents, everybody worked. in government jobs. And for me, I kind of knew that I wanted to do something a bit more creative. So I went to Bucknell University, which is smack dab in the center of Pennsylvania. And going

to Bucknell, just everybody's, it felt like, was pretty much from somewhere New York City related. My roommate was from the city. We had people from Pennsylvania, New Jersey, all over. I was kind of a little bit different, honestly, being from Virginia. So it was kind of right across the river from D.C. And moved to New York. so excited to start in the media world. I think just watching a lot of those 2000s movies. I was like, I'm going to work in a magazine. That's what I'm going to do. And while I was a buck now, I had a daily blog, which was great. It was just a great opportunity to be creative, whether it was someone that I had a class with who had an interesting internship, I would interview them, or if there

was someone who had a really awesome outfit, I would do like photo shoots with like the number balloons for my blog anniversary. So it was like really, really fun. I really enjoyed doing that. I actually did freshman year, I did this Valentine's Day photo shoot on the, my dorm had access to a roof and there was snow. And so I got people out there and was like photographing them. But really loved doing that. I moved to New York and got pretty lucky. This was in 2017. So I got a job pretty quickly, especially by today's standards, moving there and started working as an executive assistant in TV news. So as you can imagine, doing everything from wardrobe to running errands around the city to checking people in who were guests, got to go behind the scenes of the

view and put the books under the seats for, you know, the audience members. And that, I think, really set me up. And I think being an assistant, especially in that kind of capacity, it's going to set you up for any career because you've become so detail-oriented. You're 22, but so much is resting on your shoulders. I traveled. I had to be so organized with everything. So I think that was really great. But for me, I didn't see that long term as a lot of people then become, you know, they wanted to be anchors or producers. And that just wasn't really the world that I saw myself living in 24-7. So I got a job at the knot, which most people know like Zola and the Not, and, you know, you make a Zola registry or a Not registry that's connected to your wedding website, but it's under Amazon. And this was in 2019.

And the knot wanted to have everything in-house. So kind of was this, I was the first hire in this team, and it was kind of an experience of almost, like entrepreneurship because, you know, I'm gathering samples and I'm helping with the photo shoots, but then also doing the merchandising. And so really got that kind of experience. And then obviously when everything happened in 2020 was fully remote for years and years, I have not been in an office five days a week since COVID, which is really crazy because I used to go in, you know, I was eight to six in an office when I was working in my first job. And throughout that time was kind of looking at creative entrepreneurship more and more of like things that I wanted to

do that I really enjoyed. And unfortunately, like my people was affected by layoffs and kind of saw that as an opportunity to start doing a lot more freelance content and started doing photography more. And then that kind of branched out into day of wedding content creation. And actually now I'm kind of starting to work. I've been on some calls this week. I'm starting to work with some boutique hotels to do work for them, which would be such a dream to be able to travel and document for work, which I'm very excited about. So I really saw. that is kind of an opportunity. And then in addition of that, there's a brand company called ExpandVA, which is run by corporate Natalie, the influencer. And I reached out to her and got paired up with

an influencer that I work for. And I get to work on all their back-end deals and help with editing and any events that they're putting on, like they're doing a big brunch next month. So I get to work on that. So it's been really nice to kind of see different sides of the industry, both, you know, as someone that really enjoys making content and also works for someone who does it as like their full-time job. So that's kind of an intro to me. Yeah, Emma, thank you so much for sharing. I think one thing that struck me about you when you and I had our first kind of initial conversation is that you have such broad digital marketing experience. And I think what I love about that is you're able to flex into all of these different areas and kind of make yourself a very well-rounded digital

marketer. And so I'm curious to hear from you what what kind of keeps you in the digital marketing space and what kind of pulled you into it. Obviously, as your career grows, you know, what, what keeps you going and keeps you excited about the space? Yeah, absolutely. I mean, it's so exciting just because so much is changing constantly. And I think there's, for me, I'm kind of a millennial. So I very much, and it's honestly kind of convenient because, you know, millennial people do something really cringy. I'm like, oh, my God. And then if like, Gen Zs dreams something ridiculous, I'm like, oh, my gosh. You kind of get like one foot in. But I think what kind of keeps me so excited is just because being a creative person who doesn't have traditional

art skills, it's such an opportunity to be able to show your portfolio, show your editing skills, being able to show your creative eye. And that's why I always say Instagram is, I've said this before to friends. I've been in, and they find it crazy because all my friends pretty much work in some sort of DC job, which I can never fully understand when they explain it to me. But I've told them, I've been in interviews. I've never once been asked my GPA. I've literally had people ask my Instagram and pull it up in front of me in the interviews.

So it's so important to have a portfolio to show what you can offer for brands or for people that want to hire assistance or creators. Like you have to have something. I remember there was this influencer and she was talking about how people ask, you know, how do I get your job? And it's like, well, what do you want to do

and what steps you're taking towards that? Like, you have to have something to show. If you want to work in the wedding space, you have to shoot photos and you have to show what you can provide and all of that. It's just, it's so essential. And it's so exciting too because it has changed so much. I started on Instagram in 2010. So even back then, I saw this opportunity to have this creative outlet. I love doing TikTok now.

And, you know, that's something that is so, it's so important to be so quick and fast with it because especially I think big companies are realizing that if you wait three, four weeks for this whole. process to play out, it's over. Like, you missed, you missed the bus there. Yeah, absolutely. I'm curious from you just to know, like, what does being a self-starter look like for you? And can you share a moment where that mattered? Yeah, absolutely. Well, I'm going to be a little bit woo-woo right now. I'm in Ares. I'm anagram three, and I'm the oldest, only granddaughter of both sides of my family. So, like, there's a part of it that's just naturally you're inclined to take control and take action. My younger brother, two-year-brothers, my middle brother, just we went on this trip and he had everything organized. And I was like, wow, I'm appreciating that, because normally it's my mom and I that are doing everything.

I think, especially in this space, I've kind of realized, you know, my parents had very traditional jobs, and they worked the same, literally the same jobs, same office for 30 years. It definitely changed over time, but it was like the same job doing the same thing, same company. And I've kind of realized, okay, my path is going to look very different. And especially if you want to do anything creative, it's just not going to be that traditional. Here's what you do. I mean, my boyfriend's a lawyer. It's a very different. It's like everything's kind of, for the most part, laid out.

You do this. You take the bar. You do this. And so I think a big part of that is you got to see people doing what you want to do. And rather than getting frustrated or being like, why isn't that me? You have to see it as like, okay, here's what they're doing. And this is working for them. Maybe I should try something similar.

So kind of seen it as inspiration. And I think the big thing is just starting and making it look pretty later. It's so much more important to just start. So like for photography, I was doing so many things for free when I started out. I would literally like put on Craigslist and all these different like next door. Hey, I'm photographer. Would you like a free photo shoot? Which like normally I would charge a lot now, you know, a lot more now for that.

And just going and doing that and being willing to put in the free work and being willing to to do a lot. A lot of requires passion for a reason because it's, I think it's the barrier entry for these cool jobs. So when people are then getting flown out for really awesome opportunities, like there's a reason for it because you have to be willing. And there's a reason why not everyone can do it because not everyone wants to work for free. Not everyone wants to put in years of work into something, not seeing a lot of return on

it. And so I think to kind of go back to it, being a self-starter, I've always really, really loved entrepreneurship as a kid. That was what I always did. I had lemonade stands and little businesses and it was just always something that was so important. But I also think, too, I was listening to a podcast and they were saying there was like a stat. So I had to look it up to like clarify it. But 50% of the workforce is going to be freelance in the next couple of years. That is a crazy, crazy statistic. And so it's something that I'm, you know, even though it's a lot of trials and figuring out what works and a lot of rejection,

I kind of am thinking, okay, I'd rather be doing that now at this time of my life, then like work a job that's, eh, for 10 years, get laid off or have something happen and then have to like figure something out later. So it's, that's kind of what I'm telling myself as, you know, there's definitely stressful days, but that you put the work in now and hopefully that's going to be something that as I get older and hopefully I have kids, I can be able to kind of keep both of those things in tandem because I've always wanted to work for myself at the end of the day. Before we get back to the episode, we wanted to take a moment to tell you about our latest offering for marketing professionals.

We get asked all the time where marketers can actually connect outside the podcast. So we built it, the MHH collective. Monthly live sessions with us and industry experts, real career conversations in a Slack space that's actually helpful and not noisy. If you want to learn with people, not just listen, we'd love to have you. If you want to join us, you can find the link in the show notes below. I hear you. And I think it's a good litmus test. I think just for this audience listening that all three of us on this call right now are all freelancers in some capacity.

So like it is, it is true. That is where a lot of the workforce is moving, especially as we all kind of like specialize in these specific niches and things like that. And I think Emma, share with the audience kind of where you draw inspiration from for content specifically, right? Because you're creating all of this different kind of content for different industries, et cetera. Is it like inside, outside your industry? Is it both? I think there's, you know, I'm curious to hear what the overlap looks like for you. A lot of time on my phone.

A lot of time researching. I'm always looking at Pinterest. I'm always looking at Instagram for ideas. I really do love just looking at beautiful things. But I get a lot of inspo from girls my age that live in the city that post about their life. I've always loved blogs. I've been reading blogs for like 15 years.

So a lot of it is just kind of. of gravitating towards people that I really, I love their aesthetics. I might have been one of the few people that watched every single episode of the Megyn Markle show. So it's really, I think curating who you follow and thinking about, okay, are these people like giving me inspo and ideas or is this stuff that annoys me or whatever? And, you know, you can block people that maybe aren't adding to that cup. But it's just looking at Pinterest. Pinterest is something that I really, really love saving a lot of videos. If there's something that I really love and I want to take inspo from or do my own version and,

you know, credit that person or an audio that I really want to save. But TikTok, I've never laughed harder. I truly have never laughed harder online than just like watching TikToks of just very funny people. And it's a great way to get your mind off of things. But I would say I have a few people that I really, really just, I will watch every single thing that they post and I really love it. But also just trying to, I take a lot every, especially in the winter, I take baths and I try to just like not be on my phone or do anything. And that's where a lot of really, I would say some of my

best ideas have come to me. Yeah. It's so important, especially for us who are just very digitally connected, like unplugging and just giving ourselves time to not only just have a moment to relax, but like think, like think clearly and just think openly. I think that's so important. And something I'm also trying to implement more into my life. I definitely, if you have not read it, and granted, this is very much the one I just love and I'm sure you guys know, but the Ina Garten Memoir, if you haven't read that, it is so good. Especially, I really recommend listening to the audiobook because she narrates it. I've had four or five people in my life say, hey, I read the Hina Garten Memoir. I feel like you really, really, like, resented with it. I love it. Because she, her whole thing is really just, did you

guys have gotten a chance to read it yet no no but i'm adding that to my list for sure yeah but i love her she's she's lovely yeah she's so lovely and her whole story is really just she was curious about something she kind of went into it and just kind of took the leap and didn't have an idea of how this was going to pan out into this and granted i think she has like lucky girl syndrome on max because everything works out for her like truly she had to one of one of stories is she had a renovation she was doing on the store, and she thought it was $75,000. It was going to be $100,000 or $150,000. So she got approved for the 75. Her whole thing is just at the very end of the book, she talks about how just the trials and tribulations and really hard stuff in her life, how she's so

grateful for it. And I think anyone who is out there doing their own thing where you might have family that's like, hey, what's going on? Or it's really hard to explain what you do, especially, oh my God, especially to like older, you know, grandparents and stuff. It's like, oh, what are, what is this like thing? It's like, ah, it's so hard to even explain and they think you're crazy. But at the end of the day, it's, it's so important to stay true to what you want to do and to have that vision. And you really do have to believe in yourself before anyone else does. Yeah, we were literally having this conversation yesterday with someone close to us and just that nudge, like that thing where you're like, okay, I keep getting pulled back into this. I keep feeling like this is the direction I need to go in.

I think listening to that nudge, even if it's like a side project or just something, a creative outlet that you want to do, I think if you keep getting that nudge, it's there for a reason and chase that and chase it wholeheartedly. And I think at the end of the day, if it does get hard, you will eventually get rewarded for that because that's what you're supposed to be doing. So yeah, could not agree more. It's great advice. Yeah, absolutely.

And it's all about just having that vision. and there's, you know, no matter what career you do, there's always going to be those ebbs and flows. Like, I think about my boyfriend Luke studying for the bar exam. I'm like, oh, my God, I'm so glad this is you and not me right now. But you have to have that belief of like he knew that's what he wanted to do. And, you know, he makes sacrifices for years. You're working, you're putting all that time in, and then you get the payoff later. So that's something I always try to keep in mind, too.

Absolutely. Absolutely. going back to social as well, you know, obviously there's so many different trends popping up all the time. So how do you personally stay ahead of trends without burning out in that constant scrolling? I know you mentioned just having all of these places that you're tapping into getting inspiration, et cetera. But then how do you take that and say, okay, these are kind of the different things that I actually want to test. I'm excited about these trends. what does that process look like for you? Yeah. I think the nice thing about most trends for the most part

is they're not, they're not videos that you have to spend a ton of time editing and a lot of its voiceover or it's like things that you can kind of bust out pretty quickly. So that definitely helps. If it was, you know, stuff where it needed all this, you needed to travel to this spot and do this and all that, I think that would be kind of tough. For certain things that do require being in a certain place, I try to keep a notes app on my phone. of like, hey, the next time you're doing this, if it's something that's more evergreen versus like a super trendy thing. But I think it's just, especially with TikTok, it's just about getting it out as soon as you can. And if it only takes five minutes, like getting it done and

just doing it in five minutes and not overthinking it too much. Because you never really know, for example, this wasn't so much a trend, but an example of, I think I kind of might have overthought it a bit too much. I was so lucky that Luke and I were selected to be confetti throwers and New Year's this year at Times Square, which was like one of the highlights in my life. It was so cool. Kind of an example of being a bit of a curious person, self-starter. I saw this video, didn't know how to apply. This was last year.

Found the guy's email who runs it and emailed him and was able to get in. And I still don't really know how we got in because most of the people there do it every single year and there's obviously a lot of interest. But I should have posted the video and I did this really like edited video and I should have posted it on January 1st and I posted on January 3rd and not saying that this totally would have been a different outcome but my video that was like pretty edited and I thought was pretty nice got 300,000 views and like 40,000 likes. The video that a girl that, and I remember seeing this girl before we kind of when we were all as a group that was just one clip of her doing

the confetti that she posted on New Year's Eve or like right after and we got back got a hundred million views and 12 million lights. It's like, okay. And not saying that would have been my fate, but just an example of sometimes you just have to be on top of things. No, it's a great point. And Emma, I've seen the video you did post. It was beautiful. You did a wonderful job. I do think that's a really good lesson, though. I think we tend to either overthink or feel maybe incompetent about, you know, what it is that we're putting out there. And there is so much beauty and the sort of authenticity of capitalizing on a moment in time or, you know, specifically a cultural moment like New Year's Eve, but it's it's so cool that you you had that

opportunity. It was it was really cool and I it's just one of those things where just like one of those New York moments that makes it worth it very much. I did want to say also to like I think kind of in relation of that sometimes you just have to jump off the deep end and trust that things are going to work out and I was kind of think it just kind of reminded me of something else where I was doing photographs for couples and engagements and proposals, which proposals still to this are very stressful because you have to kind of be hidden. But I got asked by a family friend to do their wedding. And granted, I had not shot a wedding. I had not been in a wedding where I kind of knew the day to day of what it was going to look like. I had not assisted someone at that point,

and I did not have an assistant. So it was me and my two cameras and a prayer. And it came out great and it was awesome. But that was one of those examples of like sometimes you've just got to go for it. and trust that it's going to work out because I've never, I mean, shout out to Mercer and RJ, they are wonderful, they like the pictures, everything worked out. I've never been more stressed in my life. And my mom was a guest because it was a family friend at the wedding. She said, you did a great job, but as your mom, I could tell you were very stressed. And I was like, yeah, I was pretty much 12 hours straight, just go, go, go. But it was just kind of that funny moment of like, yeah, sometimes you just have to go for it. No, for sure. And I think stress can be also a good

motivator in that sense. I think we often see stress as a very, like in a very negative way. And I do think there are there is some good stress in a lot of that. Like, right? It was challenging you. It was stretching you to try something new. So I do, I do think, you know, in some in some respects, it can be a positive. You want it to go well. For sure. For sure. It's like, it's like that at the end of the day, that's what it is. It's just caring about the work that you're doing and wanting to do a good job. And I remember saying to my mom was like any, like, I could bust my ankle today. I don't care. I just want everything to go well. Totally, totally, totally. As we round out the conversation, Emma, I'm curious to hear from you, like, what brands do you think are doing a really good job

in digital right now? And why? Yeah, absolutely. So I kind of been thinking about brands that I just really love following. I don't follow a ton of brands, to be honest, in terms of, like, I'll look at their pages and stuff, but I don't follow on my personal Instagram a ton just because, honestly, even just with my friends and stuff. It feels like I'm on Instagram so much. I happen to be holding one of the products, which is funny. I'm a big fan of road. I will say, I think they've done a great job with their digital. They just had that influencer trip, which looked insane. It was in Montana, and they were launching a new line, new product. And so I don't know if you guys saw it, but everything was mint green. And they had these beautiful setups, you know, by the slopes,

and they had this beautiful hotel. And just it looked amazing. I've only tried two road products. This is my pitch to road if they ever want to send me PR for anything. But their peptide, like, this one's like the raspberry jelly. And their blush is so good. I use their blush every day. I don't use any other. I do too. I'm obsessed with the blush.

I have like six of them. Yeah. And like people that I've worked with, they're like, where is this blood? And like, you got to do the road blush. It's so worth it. It's great. And then, ironically enough, one of their competitors, Rare Beauty, I also think does a great job. They, their CMO just left after several years.

with the brand, but she was doing these TikTok videos about marketing. And she's been in the game for 25 years. So she has so much just experience and things to say. And I really love following her. And I just think I love how with Rare Beauty, each line has like a different color. So when they did the comfort one, it was that mauve color. And the brand trips are so well done.

And there was one that they just did, I think it was last year. They went up to Hudson Valley and stayed at Wildflower, which is just like it should be on everyone's bucket list. It looks insane. And they had like their own rooms, like their own individual like hut things. And everything was just so, and they had an event at the Fouquet, which is a hotel in New York that has a similar color palette. And just everything was so well done. And I love that they have their mission statements so proudly in time about mental health. And I just think everything that they post is just so well thought out. Yeah. Yeah, big fan of both brands. I personally haven't tried anything from Road yet. I'm telling myself once I

ironically run out of Rare Beauty blush, I will try Road and just to give it a dabble. But I love I love Rare Beauty's blush too. So yeah, they're both doing great jobs and great jobs online too. So Emma, this has been so wonderful and such an encouraging conversation of just like chasing those instincts, trying things. I very much resonate with that. And that's one thing I talk about all the time. I think kind of like built my career, just saying yes to crazy things. And a lot of times some of it doesn't make sense in the moment, but later you look back and realize like, oh, I'm glad I had that experience and that was such a wonderful time in my life. And now being able to speak to that is really awesome. So thank you for sharing your journey. Would love to know, though, as we as we

close out, where can we connect with you, learn more about you, and just follow you online. Yeah, absolutely. Well, thank you guys so much. I've listened to a million podcasts, like hours and hours and hours and hours of podcasts, and never have gotten to be guests. This is very exciting. So I'm just Emma Sheehe on Instagram, just all one. And then on TikTok, I'm Emma underscore Sheehe. So I've been trying to post pretty consistently on both. I also do love, I love doing stories. And that's just such a fun creative thing that you don't have to overthink too much and it's really fun. So I do post a lot on stories, but it's always good. And then, um, I'm just Emma Shehee for my website, and that has links to everything. And then Emishie Photography on my website and my Instagram, and then if you really can't get enough, Emma's Plants and Flowers, all just one, which is where I just post pretty flowers. It's something that I really love. I love flowers out in the wild. I love beautiful arrangements. I like doing my own arrangements, so I just kind of post things on there.

So I'm not bombarding people on the other two accounts. Oh, I love that. It's kind of pretty funny. It's mostly just MSHE, but MSHE.com has links to everything. Oh, I love it so much. Emma, thank you again so much for sharing. Really appreciate it and just excited to see what you continue to build and grow in the future and what cool opportunities that you say yes to.

Thanks. Thank you guys so much. This was so awesome. Thank you so much. Thank you so much for listening to this episode of Marketing Happy Hour. If you enjoyed it, make sure you're subscribed to the show and sign up for a weekly newsletter with insights and marketing resources. We also invite you to check out the MHHH Collective,

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