Marketing Secrets with Russell Brunson - 2CCX Challenge 4: Find A New Product Origin Story...

Episode Date: February 17, 2021

On this episode I talk about challenge #4, finding a new product origin story. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey, everyone this is Russell Brunson. Welcome back to the Marketing Secrets podcast. Hope you're enjoying this week of challenges. Today we're going to be moving into challenge number four. This is finding a new product origin story. Now, again, this is parts of a training that I recorded with my Two Comma Club X High End Coaching Members and you guys are having a really cool chance to listen to behind the scenes of what I taught them and hopefully this gives you ideas on some cool ways and some simple ways to make your business more successful. So that said we're going to cue the theme song. When we come back, you'll have a chance to listen to challenge number four. So challenge number four is going back to whatever thing you're selling, your product, your book, your webinar, whatever it is. I want to challenge you guys to find a new product origin story from some separate things, some sexy hook you can then tie back into the thing that you're selling and try that on an ad, try it on your landing page. Try it on something and just see if you can amplify what it is you're selling. I did a podcast three years ago and I didn't know how to explain it. I think I called it, turn up the sexy or something. I said, "I don't know how to explain this, but you take your offer and you have to make it sexier." Most people's offers are so bland. It's like someone comes to the page, "Oh, nah, I can do without it." But if you come to the page and you're, "Oh my gosh, if I don't have that thing, I can't sleep tonight." That's what you need and it comes back to turning it sexier. I didn't know how to explain that. It's just ah, try help people and make it sexier, make it more exciting, make it... How do you do that? I couldn't explain it. And this report, I read that and I was, this is the most simple, easy way to do that is to find this outside third-party story that uniquely is interesting and fascinating and then tie it back to your product. And so hopefully that helps. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey everyone, this is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Hope you've been enjoying this week of challenges. Today we're going to be moving into challenge number four. This is finding a new product origin story. Now again, this is parts of a training that I recorded for my two Common Club X high-end coaching members. And you guys are having a really cool chance

to listen to behind the scenes of what I taught them. And hopefully this gives you ideas on some cool ways and some simple ways to make your business more successful. So with that said, we're going to keep the theme song. When we come back, you'll have a chance to listen to challenge number four. So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable?

That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. So challenge number four is going back to whatever thing you're selling, their product, your book, your webinar, your whatever it is. I want to challenge you guys to find a new product origin story from some separate thing, some sexy hook. You can then tie back into the thing that you're selling and try that on an ad, try it on your landing page, try it on something and just see if you can, you can amplify what it is you're selling.

I did a podcast like three years ago and I didn't know how to explain it. I think I called it like turn up the sexy or something. I was like, I don't know how to explain this, but like you take your offer and you have to make it sexier. Like most people's offers are so bland. It's like someone comes to the page like, oh, eh, I can do without it.

But if you come to the page and you're like, oh my gosh, if I don't have that thing, like I can't sleep tonight. Like that's what you need. It comes back to turning it sexier. I didn't know like how to explain that. It's just like, ah, try to help people. I said like, make it sexier, make it more exciting, make it, ah, like, how do you do that? I couldn't explain it. And I like this report and I read that. I was like, this is like the most simple, easy way to do that is to find this outside third-party store that uniquely is interesting and fascinating and then tie it back to your product.

And so hopefully that helps. We have decided to do it again. Yes, earlier this year, we did our first ever virtual conference called 2ComicClub Live. We had over 5,000 people register for this online event, and the success stories from those who attended have been amazing. So because of that, we've decided to do the virtual event just one more time and i want to invite you and your family to attend for free this is how it works first you can get your ticket at www.2comiclublive.com you're going to put in your credit card but we're not going to charge you anything then you can

attend the full three days and learn everything you can from me and from other two comic club winners and then after the event decide if it's worth it if it's not let us know and you won't pay anything but if you love it and i'm sure you will then you'll get billed after the event is over the goal of this event is to build your own personal roadmap to the two comic club so go get your tickets right now before they are gone go to www.twocomiclublive.com yes Yes, that's www.2comiclublive.com.