Marketing Secrets with Russell Brunson - 30 Days Before The Quarantine...

Episode Date: April 29, 2020

What would you have told yourself 30 days before the quarantine to prepare? Do that now! On this episode Russell talks about the possibility that the country may slowly open back up after nearly 2 months of quarantine. Here is some awesome advice to help you prepare if it happens again. Find out what Russell believes will happen once the country opens back up from quarantine. Ask yourself what you could have done differently if you knew 30 days in advance that everyone would be put under strict stay at home orders. And hear Russell's advice on what you should do to prepare for if we get back into quarantine in the coming months. So listen here to see why you should be asking yourself what would have been different if you knew you'd be quarantined 30 days in advance. Transcript - https://marketingsecrets.com/blog/306-30-days-before-the-quarantine Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody, this is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today's episode I want to talk about, as some of the country is getting lifted from our quarantines, I want to find out if you are prepared. So, the big question is this. How are entrepreneurs like us,

who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right everybody, so as you know the last two months-ish have been weird.

Like so, so weird, right? Like we all had to go home. We were working from home. And some people didn't work. Everyone lost, you know, tons of people lost jobs. A lot of people lost income. Some people made way more money. Some people made way less money.

All sorts of things happening. And right now, the country's starting slowly to unlock, right? And I don't know. I don't know everything. My gut says that we're going to see an unlocking and things are going to go normal for a couple weeks, maybe a month. And there's going to probably be a second wave hitting. I think there's a lot of science to prove something like that. Even if it doesn't hit hard, I think that know there's a really good likelihood it's gonna hit hard again later on this year early next year or something um all we know is that this is probably not the end this is the beginning it's a couple things number one is uh is just so i want to talk about i want to get all of us prepared and this is also for me like thinking through this uh

as well like number one is you know how was working from home was it better was it worse can everybody work from home can you save save money that way? Were people more efficient, more effective? Our sales are up everywhere. Our supports, everything's been up for us as everyone's gone home. So it's like, man, do we ever go back to the office? Maybe that's not the right, maybe the office isn't the right thing for us. That's one thing to start looking at. Number two is, I look at people that own restaurants or different businesses where when everything's shriveled up, they got stuck, right? So the question is, are you prepared? Like what's the next step? Like have you been building an email list, a text message, or something where you can get people to come back in? You kind of saw the game.

You said, okay, this is the new game. This is how it's going to be played. So are you prepared for it? And if you weren't the first time, it's like, now's the time. There's this window where it reopens up. It's like, now is the time to go and focus on quickly as possible, getting customers, then getting their name and their email addresses and their phone numbers and any kind of data. So that if you decide, if your physical location shuts down again, you can send them emails, you can ship them stuff, you can transition. So are you prepared for that? If not, what do you got to do? What are the things, what are the steps you got to prepare yourself as quick as humanly possible? Okay. If you're an event company, all of a sudden your events are gone

and maybe it's opening up. Maybe there's going to be a sudden your events are gone and even and maybe it's opening up maybe there's gonna be shot where events are there again but maybe not so if not like are you prepared like what does this look like now like what's the transition look like um anyway i just think that you know i i've watched so many people take this whole quarantine thing in different ways some people who just sat at home and just literally netflix flicks and chill we've seen a lot of people who are who are upset that they're making more unemployment than they were from their jobs and they don't want this to end and they're happy. You know, other people have gone crazy and work twice as hard, three times as hard, got more done, been more productive. And it's like, now that I feel like there's this easing happening and it, and I'm going to say this momentary,

temporary, uh, uh, unfreezing happening. It's just like, what do you know now? If you, if you could go back, you know, could go back a month before the quarantine happened, what would you have done different to prepare yourself for that moment? I think for you and for me, for all of us who are going to be looking at these things through that lens of like, okay, I'm assuming that let's say we're going unquarantined for 30 days and I would assume like, that's it. I've got 30 days. What would I have done the 30 days prior to the quarantine to prepare myself for what I just went through over the last six to eight weeks, right? And that's how you should be looking

in this next little window. Because they think if it's unquarantined, it's not going to be, I don't know, maybe it is. But I don't think it's going to be permanent. I think we've got a 30-day window and all of a sudden people are going to start freaking out when all of a sudden they see things spiking again and it's going to be new orders,

everyone's shifting back or whatever. Or maybe, who knows, maybe hopefully the summer kills the virus and the summer we all, you know, smooth sailing throughout. But then what's going to happen is when we come back to November, December, January, it's going to hit again and we're going to go through this process. So it's coming back to like, what would you have told yourself 30 days ago, 30 days before the whole quarantine hit?

How did you know it was going to happen? To prepare yourself, prepare you, your family, your business? Would you have stocked up on toilet paper? Would you have gotten more food storage? Would you have taken out a loan? Would you have not taken a loan? Would you have sold your car? Would you have sold some of your watches

and traded that for ventilators, for respiration machines at your house? Would you have gotten more medicine? What would you have done differently had you had this little warning 30 days before quarantine? I would look at this next window when it opens up and wherever you're at. And some people it's not going to happen right away. I think Idaho, it's me, it's like a soft opening in, in next Monday is where since our soft opening and then, you know, a little more and a little bit more, it'll kind of just start slowly shifting and

transitioning. But, um, you know, for any of you guys who, who do, or you get the, the, the quarantine or whatever, the orders lifted, it's coming back to like, how are you prepared? What are you, what are you prepared for? So for you guys, I just want to, I wish I could sit down with you and just like make out a plan. So this is my, my podcast episode for you to sit down and say, okay, I need to make up my plan. Pretending like the quarantine is happening in 30 days from now. And knowing now what I know then, what would I have done 30 days ahead of time to prepare for this? Both physically, mentally, spiritually, psychologically, temporally, food, water, all those kinds of things. What would you do different in your business? And I think a lot of businesses got caught off guard and they

weren't prepared. They weren't prepared as far as like getting, having a customer list. You know, I think anybody who's been following what I've been saying for the last 15 plus years now, they've got an email list. They've got a customer list. And so like when things shifted, you know, we saw gyms, gyms who the gyms, you know, halfway, you know, gyms got shut down, but luckily they had the customer list. They started messaging when they were doing gym classes from home. I saw dance studios doing that. We're doing dance studio classes from home. I saw restaurants who were texting and emailing their customers to be able to deliver, you know, having them do curbside pickup or delivering actual food to them or shipping stuff. And now, you know, all those kinds of things. So it's like, man,

if I know that, like what transitions am I going to make quickly over the next 30 days? And somebody was like, oh, 30 days doesn't take too long to transition. It's like, if you realize the transitions that we made here in ClickFunnels, and we are a big ship, it's like the Titanic. I don't want to say Titanic, I don't want us to think we're sinking, but it's like a big boat. Like we can't just shift things quickly. And yet we literally have reshifted and rebuilt out almost every organization inside the company quickly in a very short period of time to protect ourselves, protect you, to protect our customers, protect our livelihoods, things like that. So a lot of changes in a very, very short period of time to protect ourselves, protect you, to protect our customers, protect our livelihoods, things like that. So a lot of changes in a very, very short period of time.

So if I can change it, I got 400 people that I gotta, you know, multiple levels of management and, you know, oh, if I can do that, I promise you, whatever level we are right now, you can make those shifts and those changes out, you just gotta be willing to do it. Sometimes it's scary and it's painful, but I promise you it's less scary

than what some of you guys went through over the last couple months. So there's the question. If you knew 30 days before, it doesn't say, 30 days before the quarantine and you know what you do now, what would you do over the next 30 days to prepare for when the quarantine hit?

And then go do that right now. So that's what I got. All right, I'm headed home. I drove the office down to One Will and I'm gonna go drive back home, which is a lot of fun. I came here with Aiden, my little man, and he's been working on playing games and working on his homework, which is kind of fun. And so we're heading home right now. Anyway, appreciate y'all. Thanks for listening and we'll talk to you guys all again soon. Bye everybody. Hey everybody, this is Russell again. And really quick, I wanted to invite you to join

arguably the best thing that we've ever put out inside the ClickFunnels community. And it is a challenge we call the One Funnel Away Challenge. You know, everyone in their business, in their life, they're one funnel away from something. Some of you guys are one funnel away from quitting your job. Some of you guys are one funnel away from getting more impact. Some of you guys are a funnel away from growing your company to the next level. And so we created this challenge

to help you to create and launch your first or your next funnel. No matter where you are in your business, this challenge is going to help you to help you understand the strategy, help you understand the tactics, help you understand all the things you need to be successful with your funnel. So I recommend you do right now is stop everything, pause this audio, go online and go to one funnel away.com. That's one funnel away.com and join the next challenge. There's a challenge starting in the next few days. So go get started right now. One funnel away.com.