Marketing Secrets with Russell Brunson - 5 Years Of Training In A Weekend

Episode Date: January 13, 2020

How your message can impact more people than you ever thought possible. On this episode Russell talks about doing a live training and how many views were consumed in just 3 days, and that it equaled out to about 5 years worth of time. Here are some of the awesome things to listen for in this episode: How the math of views equals out to be 5 years. And how this type of training differs from traditional schooling, or even the teachings of Aristotle. So listen here to Russell talk about how amazing it is to be able to teach so much content in such a seemingly small amount of time. Transcript - https://marketingsecrets.com/blog/275-5-years-of-training-in-a-weekend Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey, what's up everybody? This is Russell Brunson. I want to welcome you back to the Marketing Secrets Podcast. I want to share with you something really, really cool that I heard today that I'm still sitting here kind of in shock and in awe, and I think we'll give you guys an aha moment. So with that said, let's cue the theme song and I will be right back. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable?

That is the question and this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets. All right, so as the time I'm recording this, I'm in the middle of this seven-day live launch, the Funnelology launch. Hopefully, a lot of you guys had a chance to watch that. We started on January 2nd, 3rd, and 4th. I'm doing three days of live training, and then we're making it off at the end for people to get the recordings from the training and the transcripts and a bunch of other stuff when they get their ticket to Funnel Hockey Live. So that's kind of what's happening. And it's been really, really fun.

But yesterday I did the very first session. It was three hours long. I topped my face off. It was awesome. We streamed it both Facebook and both YouTube. And then when we got done, we came off and we're looking at all the stats and stuff. We had between two platforms, about 5,000 people watching. It's like 2,500 on one, 2,500 on the other, plus a bunch of people on the ClickFunnels homepage. So anyway, it's kind

of cool. And then what's amazing is that afterwards, YouTube and Facebook shows you how much time was consumed or how much video time. And what's cool is that they don't do it like, hey, it was an average of 22 minutes. I mean, they probably show that stat as well. But they say, look, of the 5,000 people that watched it, if you took like, this guy watched for five minutes, this guy watched for an hour, this guy watched for three hours, this guy watched for 10 minutes, and you put it like, stack that time together. Um, in the three hours I was on stage, 1.2 years of video time was consumed. 1.2 years. Can you imagine that? 1.2 years worth of time was consumed while it was live. And then

it was online for another 12 hours afterwards, which increased as much. I'm guessing probably at least a year and a half, if not more, consumed. That was day number one. They were pulling these offline. Day number two is about to start, and then day number three. So let's just say one and a half years of viewing time happened yesterday, and probably another year and a half years of viewing time happened yesterday and probably another year and a half today and you're gonna have tomorrow. So when all said and done, we're at three, four, four and a half, wait, one, two, three, four, yeah, four and a half, almost five years. Let's say five to round it up. Five years of, of viewing time was, was consumed during this launch. Now I'm telling you this because it's interesting. Um, this is the, the magic of leverage. This is why we do what we

do, right? Like, let's say I wanted to be a teacher. And let's say I wanted to have a huge impact on the world. And so let's say I go and I get my teaching degree. I get a job at a good university. And let's say I start teaching kids. And I teach a class three days a week. And there's 50 kids each thing, you know.

And I'm teaching an hour a day. So if you start looking at it that way, it's like, okay, let's say there's 50 kids. I teach an hour. It says 50 hours times three days a week, or 150 hours. How long would it take for me to teach five years worth of content, right? If you hook it back to back to back. I mean, it would take me a decade or two or three, right? Yet that's how traditional education is done. That's how most people get their messages out. That's how most people teach and educate. And it's like, wait, if we shift this, this mindset to like, how do we, how do we go live? How do we, how do we share a message with, with tons of people? Like, again, we got, you know, over this, this week we'll have five years worth of education, right? Let's say I wanted to go mentor someone one-on-one, like, you know, that's me spending

five and a half years with somebody to get the impact that I was able to get in a couple of days. Um, anyway, it was just like one of those aha moments for me of just like, Oh my gosh, like my, my message can go so much further today because of these tools we have and these, these crazy things. Um, the seven day live launch concept alone is going to get five years worth of my training out into the market. And, uh, you know, and, and it's just, it's, it's, it's exciting and it's fascinating. So I'm telling you this because, um, I want you guys to understand like how much of an impact you can have on people. That's why these, these tools, these trainings is marketing all the stuff we're doing and teaching and talking about is so important because

the impact that the little old me or little you can have now in the world is huge. Five years with education in three days. Again, back in the day, we were taking your traditional educator, how long? Years, lifetimes to do what we did in a weekend. And the same thing is true for you. And so I hope it gets you excited. I hope it gets you more passionate about your mission and more passionate about your job and your ability and your calling to go out there and share it because you can have an impact. I think about teachers, I don't know, you know, Aristotle, Socrates, like the early philosophers, right? Like what you're able to do in a weekend, they couldn't do in a lifetime, right? And think about the impact that those guys had on their, you know, their spheres of influence. They've been huge, right? And the impact you can have on your sphere

is even bigger, right? It's these little tiny hinges that swing such huge doors. And so that's why it's so important and so vital for all of us to be building our platform, building our following, doing training, doing stuff,

putting our message, putting our thoughts, putting our ideas out there. Because we're not careful. The opposite of our ideas, the ideas we don't teach or talk about or don't agree with are being published out there because we're not careful. The, the opposite of our ideas, the ideas we don't, you know, teach or talk about or don't agree with are being published out there, right? And they're being consumed by millions of people. It's like, if we're not out there doing our best to suck the

attention away from the negative messages and suck our attention away from things that are destructive for people and give them light and truth and hope and belief in things that do matter, that are important. Like that's, that's, that are important, that's a pretty powerful calling. All of us have been called to do that. It is not just a way for you guys to make money. It is something where you can literally change people's lives. I hope you see that. I hope you understand that. It'd be fun to actually go back to my podcast episodes and start looking at, we got 10,000 downloads times 12 minutes equals how much time times how many episodes. It be fun to kind of look at that and try to figure out how many, how many years worth of content has been consumed through the podcast as well. But I think it's just fascinating and

interesting and kind of cool. So anyway, I want to share with you yesterday cause it's been on my mind and I just thought it was exciting and got me, got me excited to share more. I'm going live again in about 90 minutes and hopefully I'll get another five or 60 years worth of view time in, um, and sucking that time away from the distractions that aren't serving people and aren't empowering them and, and, uh, giving them the tools that they need to, to have the life they want to live. So, all right. Thanks you guys. Appreciate you all. And, uh, we'll talk to you guys very, very soon. Hey, this is Russell again. And, uh, really quick, I want to thank you so much for listening

to the marketing secrets podcast. I hope you enjoyed this episode. And if you did, can you imagine what it would be like to experience this for four days with 5,000 other insane funnel hackers, people who are just like you, who think like you, who believe like you, who have vision like you. If you would like to do that, then you need to be at this year's Funnel Hacking Live. It's coming up very, very soon. If you don't have your tickets yet, you can go to funnelhackinglive.com. And it gives you the ability to leave your home, leave where you're trying to create and dream,

and come to a place with a whole bunch of people who think like you, who believe like you, who see visions like you of what they can create and what they can become. Funnel Hacking Live is not just a marketing event. It's not just a personal development event. It's both of those things wrapped into one. And it is an experience that will change your life forever. So I want to make sure you get your tickets. If you don't have them yet, go to funnelhackinglive.com, get your tickets. We have sold out five years in a row. We will sell

it this year as well. And after you get tickets, you will be there with 5,000 other insane, crazy, fun funnel hackers talking about how to grow their business, sharing all the best marketing secrets, things that are working today. You got to go get your tickets now at funnelhackinglive.com. Thanks so much. And I'll see you in Nashville.