Marketing Secrets with Russell Brunson - "99 Yards Doth Not A Touchdown Make"

Episode Date: September 18, 2017

Russell's thoughts as he enters the last phase of the viral video launch. In this podcast Russell is worn out and tired but he talks about finishing what he started even when he's burned out. Here are some of the awesome insights you will hear in today's episode: Who taught Russell the concept "99 yards doth not a touchdown make", and what it means. What other circumstances Russell has used that quote to help him get through. And why it is so important to give it your all until you complete something, even when all you want to do is quit. So listen here to be inspired to keep going and moving forward and finish what you start. Transcript - https://marketingsecrets.com/blog/99-yards-doth-not-a-touchdown-make Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody, this is Russell Brunson and welcome to the Marketing Secrets Podcast. Today's episode is called 99 Yards Doth Not a Touchdown Make. So the big question is this, how are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable. That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets.

Hey everybody, so welcome again to the podcast. Glad to have you guys here and I'm doing this the day before the viral video launch. And if I'm completely honest, I feel like garbage. I did not want to go to bed today. I didn't want to move. To kind of give you some context of everything. You know, everyone's like, oh, you're launching a video. That's got to be pretty easy.

I remember I just did the video. I'm like, yeah, but there's a lot of stuff on this side that happened. Like we completely changed the entire online sales process. New sales letters, new sales flow, new sales, everything, which when you see it, it's pretty ninja. That alone is usually a couple-week project to get it right. And so that's been happening, and I'm doing all that this week. Number two is we've rebuilt our whole onboarding process. You will see if you go to clickfunnels. and create an account, um, or if you just

log in, um, as of tomorrow, you'll see the whole onboarding process. We have an online game. We've got, um, these walk video walkthroughs. I think I recorded, I had like 150 plus videos for this new walkthrough process. Um, so we've been doing that, getting that all programmatically created. Plus all of the videos and the copy and everything that boom is number two. Then we've got, um, um uh the new online cookbook so we've created the funnel cookbooks that book is launching this week it'd be 350 pages um the cookbook and then um this week i was like i need some training with

this so we also happen to have had the fat event this week is still happening it's a three-day event where people come and we build an entire webinar with them. So day one, I spoke on stage for three hours, then went to lunch. And then after lunch, I jumped into my office with a blank slide deck and PowerPoint. And I ended up creating over the next four hours, 222 slides for a presentation to teach the cookbook that night. Then every dinner after dinner, I got up, I set up the entire kitchen with a bunch of these big Legos, as you'll see. And then we taught. I did a presentation for two and a half hours teaching how to use the cookbook and how it works with Legos, and it was really cool, because we did that

training video. Then we took that and we're chopping it up into 74 mini videos, which Brandon Fisher was doing all day yesterday, which is crazy, and then we still had this live event, right? So yesterday, Steven was running the event, which was nice, he ran the event all day. While he was running the event, I was working on the sales letter. I was working on the process and I realized that, um, a bunch of the videos I created for one purpose for the onboarding didn't actually work for that thing. So I went and recorded 22 more videos yesterday. Um, uh, for that record, the videos, plus I'd work on all the other stuff um and then uh and then after that i had to uh went home or went home and i'm a scout master so i went to 11 year old scouts taught the kids

how to swim yesterday and then came back to the office and the fat event was slapping and i got on stage from nine o'clock till 12 30 at night in the morning um teaching how to do the stack which was awesome and i was just like, oh, so tired. Then today's happening, and I woke up, and I'm just like, I'm dead. Hosting an event, and then we're launching an event, and we're launching a cookbook, we're launching an onboarding process, a new sales letter, new demo pages, plus a lot of marketing, sequencing, automation I still got to create today. Then tonight I have my family pictures.

Why? Anyway, so I woke up this day just feeling like crap. I still feel like crap. I honestly, if I'm being completely honest, the last thing I want to do today is everything I got to do today. But as I woke up this morning, I heard something ringing through my head. It was this quote I heard from a friend.

I'll tell you about this. Or from a teacher. And it's, 99 yards does not a touchdown make. Now, the backstory behind this. So I went to BYU, Brigham Young University, my freshman year, and I was a wrestler there. And towards the end of it, I decided I was going to go serve a mission for my church. And so I decided to sign for some missionary prep classes.

So I signed for some missionary prep classes. And my missionary prep teacher's name was Randy Bott. He's written three or four books on going on a mission and all that kind of stuff, right? He's teaching the class, and he talking about how like for more missionaries, you got for two years and you go through this whole process and you know, for two years you're out knocking doors. You don't get a, you call home on mother's day and on Christmas you don't,

you don't get to date girls. You don't get to watch TV. You're just out there for two years. Right. And it's tough. Um, and, um,

anyway, I remember he gave this lesson one time and the title of his lesson was 99 yards does not a touchdown make. He talked about how you go out there and you're serving this thing for two years. He says that, you know, let's say you serve a really good mission in the last four or five months. You're kind of like, ah, I'm just going to relax and take it easy, you know, and kind of goof off and whatever. He's like, if you do that, like, it'll, like, the destiny of your life will change because you decided to slack off. He said, in a football game, you can work your butt off. Drive 99 yards all the way across the field, get to the one-yard line, and if you don't kick that in, if you don't

cover across the goal line, if you don't make a touchdown, you get zero points. It's not like, oh, well, they did a really good job. We'll give them three. No, you either make it or you don't. 99 yards is definitely not a touchdown. You've got to score a touchdown or you don't get points. And that was kind of the moral of that lesson. And I remember that as I was on my mission, especially towards the end when I was tired and I was ready to get home. And, and I remember that ringing through my head. It's like, Hey, 99 yards is not a touchdown make. You've got to get in the end zone. You've got to finish this strong. And so, um, and I did. And then, um, you know, I remember when I was wrestling, I had the same thing. My, my senior year in wrestling, I was wrestling a guy that was,

I think the time he was ranked seventh in the country. um, and went out there, and, uh, and I don't think I was ranked at this time, um, I lost some matches I shouldn't have early, and so I dropped out of the rankings, and I'm wrestling this guy, and like, on paper, I should not have beat him, I went out there, and I remember wrestling him, and, uh, and at first he came out really hard and strong, and was beating me, and then I came back, and I was fighting back, fighting back, fighting back, so eventually, um, I ended up tying him and we went into overtime and overtime. Um, the thought that rang through my head was 99 yards. That's not a touchdown make.

Like I've come all this way and killed myself. You know, I cut weight. I didn't eat for a week. I did all these things. I, the match, I've been fighting, fighting, fighting. Like if I, if I lose now, like if I stop now, like it's over. And I was just like, I can't stop. Can't stop.

I went out there. I remember in overtime, I took him down and, uh, I remember jumping around like crazy and the news was there. So cool. The news captured that. And that night was on the nightly news showing me taking this guy down in overtime. And it was, it was awesome. So, um, yeah, so it's just interesting how that one phrase has helped me.

And now I'm looking at today and I woke up and I'm just like, I don't want to, I don't want to do this. I want to go to bed. I'm tired. My nose is stuff. I'm beat up. You know, um, today I, I'm going to go, I got five or six hours of doing stuff. I got to get back on stage for the two hours and present.

I get done with that. I got to go home and find pictures. I'm going to come back. Sorry, my nose is stuff that you can hear. Um, I got to come back and I'll probably be up here in the office till two or three in the morning tonight. Um, and then tomorrow morning wake up and I got to still do my I'll probably be up here in the office until 2 or 3 in the morning tonight and then tomorrow morning wake up and I got to still do my presentation for my presentation tomorrow

and then we got 400 people coming and I got to speak and entertain and I'm emceeing the event and Gary Vaynerchuk speaking, I'm speaking, Harmon Brothers are speaking and then we're going to launch a viral video and then from there we're going to go down and play bubble soccer until like 10 o'clock at night so tomorrow's going to be tough too but

yeah 99 yards is not a touchdown make. I think a lot of times in business and other things, people work so hard and they get so close to the end and then the end they take their foot off the gas and what could have been amazing ends up being good or not being anything at all. And so for you guys, I just want you to think or just I want you to know first off that even I get burned out. Like sometimes like today, I don't want to do this thing. The last thing on earth I want to do is turn this car off and then walk in there.

But I'm going to do it because I'm on the one-yard line. And I know that the difference between champions and people who aren't is this last piece. It's pushing it over the edge. It's getting it out. It's the last execution where most people quit or they ease up or they step off the gas. And instead, I'm going to step on the gas, and we're going to blow through this thing and freaking make a touchdown, it's going to be awesome, so that's what's happening today, hopefully this gives you some

motivation, but those of you guys who are struggling, or tired, or worn out, I understand, I've been there, push through the pain, you're almost there, you're on the one yard line, just get through it, just push to the end, 99 yards is not a touchdown make, that last yard is the one that matters, so don't give up. You're almost there. I'm almost there. I'm almost there. You're almost there. Let's do it together.

All right? Okay, I'm going to side you guys. Have some fun, and I'll see you guys on the other line. I'll see you guys in the end zone. Bye, everybody. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind-the-scenes reality TV show at www.funnelhacker.tv.