Marketing Secrets with Russell Brunson - A Little Hack To Make Amazing Ads That Convert

Episode Date: May 13, 2020

One of my favorite new hooks that you can get created for a couple hundred bucks. On this episode Russell talks about how he used satisfying videos his kids enjoyed to come up with a new ad idea. Here are some of the amazing things to look forward to in today's episode: Find out how looking at satisfying art videos helped Russell come up with a new ad idea. See how you can use cool art as a hook for your ads. And finally see what kind of art Russell went with to make his new ads. So listen here to find out what little hack Russell is now using to come up with amazing hooks for his ads. Transcript - https://marketingsecrets.com/blog/310-a-little-hack-to-make-amazing-ads-that-convert Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey, what's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Excited to be here with you today. And today I want to share with you guys a little hack to make amazing ads that convert. So the big question is this. How are entrepreneurs like us,

who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, so we have this thing now where I spend a lot of time creating ads and thinking about like, what's the ad?

What's the hook? Where are we going to get someone's attention? And the other day I was just swiping through Instagram or something and I try to pay attention like, what are the things that get me to stop, right? What are the things that I read, that I look at? I'm always looking at different things. And then I start thinking, I'm like, I watch my kids, right? My kids, they're really big into all these things that are, it makes me laugh.

They always call them satisfying. Like, dad, look how satisfying this is. This thing's so satisfying. And they're always like these weird art things with slime or with sand or with shredding metal in a metal shredder. Like all these crazy things. And I was like, oh man, what if we did these different things and turned them into ads, right? And the other day, i was went into instagram i went and searched i started searching for like um cool art or satisfying or slime or i typed these different keywords and i started seeing um all these different cool art things

um and i started just liking a bunch of them like following their pages and stuff because i wanted them to start showing up in my my feed and now inside myfeed, I start seeing all these cool, crazy art things that people do, right? Like drawings and all sorts of different things. But the other day, I saw one that caught my attention. I watched for probably a minute straight. And it was this guy and he does pancake art. And so the camera's above this pancake thing and he's drawing this picture and you're seeing it. It's pretty cool. And then when it gets done done he takes it and he flips it over and as soon as he flips over the pancake uh you see the finished pancake and um i i watched that i went to his channel i watched like probably 10 or 15 of them i showed my kids and it was so cool even though you kind of knew like oh he's drawing

elsa or he's drawing whatever you see these different things uh until he flips the pancake over you don't know exactly what it is he flips it over and there's like all the detail it just looks amazing and uh and so i was like oh my gosh like look how much this sucked me into the into watching this and I watched so many of my show my kids them I was like how could I get this to become an ad and I was like do I have to do a pancake in my face I'm like that's annoying no one wants to see a pancake my face like what can you do what can I do and I was like what if I had them do the pancake of the the book covers of dot-com secrets expert secrets and

traffic secrets and so I emailed the the guys on the book covers of dot-com secrets, expert secrets, and traffic secrets. And so I emailed the guys on the channel. I was like, hey, how much would it cost for me to have you pancake art my books? And it was a couple hundred bucks per book. It was not that expensive. Wired in the money. And just today I got back three pancakes that were flipped over, like then doodling my book and flipping it over. And they turned out so cool. They were amazing. And so now I'm going to take those and turn them into little ads. We're going to have YouTube ads, Facebook ads, Instagram, like just a bunch of variations. Cause you know, you look at, you come back to step number one, right? We talk a lot about like hook story offer, hook story offer. What's the hook that grabs attention and the story and then the offer.

So I figure the pancakes, the hook, right? You're like, what is he drawing? The boom flips over while they're watching. I can tell the story about what's happening, what he's doing, why I wrote this book, and it flips over and it's done. And then we can make the offer for them to go get a free copy of the book. So I have no idea right now if the ad's going to work. If it's not going to work, it's going to be successful or not successful. But I do know it's a good hook and it's going to be really fun. And I'm excited to test it out. Especially when you look at some of the ads we make, we spend tons of money. Some of it is just on my phone, but you never know what the hook's going to be that grabs someone's attention. So for a couple hundred bucks to test it, it's really, really exciting. So I'm excited for that.

And then after that, I started looking into claymation. I started finding claymation and I've messaged probably 10 different claymation artists on making claymation ads and stuff like that. So it's just fun new things. So for you, this is why I brought this up. I want you guys to start going to Instagram and Facebook or wherever and start looking at art. Look at artists. Look at the cool designers.

Look at people that are doodling, they're sketching, that are doing just whatever, or they're creating things with their hands, like just any kind of art that grabs your attention. Start following all the channels you can. And the more channels you follow, the more it will show up in your search results. Then you start seeing all these different cool things and then go reach out to the creators and say, hey, that ad you created, that image, that thing was

amazing. Can I pay you whatever to have you create something like that for me and my company? Like I said, for us, for the pancake art, it was a couple hundred bucks per book cover and it turned out so cool. Who knows? That could be the ad that's the one that blows up. It's funny because I remember you never know which hooks are going to work. A couple knows, that could be the ad that's the one that blows up. It's funny because I remember,

you never know which hooks are gonna work. A couple years ago, we had the Harmon Brothers do our very first video with them and it turned out amazing. We loved it. We spent tons of energy and money. We did a big launch. We threw this big bubble soccer party, all sorts of stuff.

And the video did good. It got, I don't know, a million or so views and it was good. And then like a week later, Chris Record made a rap, a Sonny D rap, it was ClickFunnels rap. And he just made it as like a joke and sent it as a gift and we ran that. And that video actually got more impressions,

more views and more sales of ClickFunnels than this one we'd spent hundreds of thousands of dollars creating. So you never know what the hook's gonna be. And that's why it's essential creating tons of hooks and trying thing after thing after thing after thing and just trying them. I think this is just a really fun, unique way.

So for my side time when I'm bored sitting around, like what I'm doing now is looking for artists who can create little things that give you like a quick 30 second, grab their attention just enough to tell your story and do the next thing. I saw Dean Graciosi about a year, maybe two years ago running a bunch of ads.

He did these little quick like five second magic tricks. You know, he was like in his Tesla and there was a book on the Tesla screen. He went and grabbed it and it turned into a real book, right? Like little camera magic tricks. They're engaging. And one way he had a box and turned the box upside down and books kept falling out.

But it was just enough to grab someone's attention. Like, how is that possible? And then you can tell them story, hook story offer, right? So there's my suggestion for you. Oh, I saw these other guys doing reverse stuff. So they had like a banana and they'd peel it on video and then they do it backwards and they're so engaging. So I'm like, what kind of things can we do with that? Can I record myself ripping a page out of my book and then show me like putting back in, you know,

like backwards motion. And anyway, there's a bunch of cool things you could do. So hopefully it gets the wheels spinning of cool ways to make hooks that aren't just you on your iPhone, even though those kinds of ads do work really, really well, but just another unique way to try to create something amazing. So hope that helps you guys. Appreciate you all. Hope you're having a great day.

If you got any value from this episode or any episodes, please take a screenshot on your phone and then tag me on it. I'd love to hear what your big takeaway was and always makes my day. It's going to my feed and I see people tagging screenshots of the podcast. so if you got something this episode please screenshot and share with that said thank you so much and i will talk to you all again soon bye everybody

hey everybody this is russell again and really quick i wanted to invite you to join um arguably the best thing that we've ever put out inside the clickfunnels community and it is a challenge we call the One Funnel Away Challenge. You know, everyone in their business, in their life, they're one funnel away from something. Some of you guys are one funnel away from quitting your job. Some of you guys are one funnel away from getting more impact. Some of you guys are a funnel away from growing your company to the next level.

And so we created this challenge to help you to create and launch your first or your next funnel. No matter where you are in your business, this challenge is gonna help is going to help you. It's help you understand the strategy, help you understand the tactics, hope you understand all the things you need to be successful with your funnel. So I recommend you do right now is stop everything.

Pause this audio, go online and go to one funnel away.com. That's one funnel away.com and join the next challenge. There's a challenge starting in the next few days. So go get started right now. One funnel away.com.