Marketing Secrets with Russell Brunson - A New Way To Play The Game

Episode Date: April 13, 2020

Did your business get demolished because of the Corona slap? If so, here are the new rules of how to play and how to win. On this episode Russell talks about the game of being an entrepreneur and how part of playing is adapting to when the rules change. Here are some of the awesome tips you will hear in today's episode: Find out why in the 18 years Russell has been involved in online marketing, he has had to change the way he plays the game so many times. And see why if you do not adapt to the changes, and continue to fight for the rules to go back to the way they were, you won't make it in this business. So listen here to find out how you can go with the flow, and learn to play the game when the rules are changed. Transcript - https://marketingsecrets.com/blog/301-a-new-way-to-play-the-game Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey everybody, this is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today, we're going to be talking about a new way to play the game. So, the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer.

My name is Russell Brunson and welcome to Marketing Secrets. Alright everybody, so I hope you are all surviving your quarantine time. And as you know, now we are playing a little bit different of a game. The rules have changed. The game is played. It's changed. I bet for a lot of you guys right now, you are annoyed and you're frustrated and you are mad and all the things are happening, right? And I want to tell you guys a story because I was thinking about this today. When I was growing up, I remember I would play games with kids sometimes and the kids would literally, in the middle of the game, like change the rules, right? And you guys remember this,

like as you're growing up, some of your buddies and stuff, they'll, the middle of the game, like change the rules, right? And you guys remember this, like as you're growing up, some of your buddies and stuff, they'll change the rules of the game in the middle of it and you're like, it's not fair. Like, that's not how it works. And they're like, but this is how it is. It's how we play. This is the new rule.

And like, it kind of ruins the game. You get angry and you fight each other and eventually stomp off and you don't talk to them for like a week or whatever until you make up and then you play another game, right? And I remember that was how my life always was. And then fast forward to this amazing time when I started having kids. And as a lot of you guys know, we've got five

kids. We've got twin boys that are 14, all the way down to a five-year-old girl who is the cutest thing on this planet, Nora. So we've got five kids. And I remember as I started, as I was an adult and a parent, I started playing games with the kids. They got old enough. We'd start playing these games. And then in the middle of the game, they literally changed the rules, right? They'd be like, okay, dad, you can't do that now. I'm like, why not? Because this is the new rule. This is how it changed. I'd be over getting like, you know, slightly annoyed, but you're like, whatever, it's my kids. It doesn't really matter if I win or not. I'm just here to play the game. And so you go with the punches, you change, you know, they change the rules, you play, they change rules again, they play. And you just keep,

when they change the rules, you just kind of shift to it and you keep adjusting and keep playing. And, um, and, uh, when all of a sudden you have a good time with the kids and you know, it's, it's fun. And I started thinking about this right now. It's been interesting watching as the whole coronavirus has been hitting and happening and what's happening, right? Because what happened for everybody is like the, the, the game changed, right? The rules changed in the middle of it and didn't make any sense. And, uh, and I think for a lot of people, they're taking it very much like, you know, 12 year old Russell did where it's like, you can't change the rules. That's not how it works. And getting all angry and upset. Uh, and you see this, you see so many people who are struggling with this, right? Where it's like,

now I have to work from home. Now I can't do this. Now I can't do all these rules and these things. And you get annoyed by it. Um, and there's other people who are just like, okay, the, the games change, rules are changed. Cool. How do I play within these new, the new rules, new confines of what's happening? How do I play the game now? And how do I win? And those are the ones who aren't as panicked and less freaked out. And it seemed to be the ones who are surviving

and thriving right now versus others who are still just like angry. You can't do that. You can't change the rules on me. And so I started thinking about that. And like, I think for all of us, we have to understand that like, and I've been doing this now,

I think I'm in my 18th year almost of my online business ventures. That's crazy to think. You know, 18 years I've been playing this game. And the rules for me have changed a lot, right? Like, and I remember getting hurt and upset every single time. Like, first it was with Google, right? Like, I had my first Google Ads account working. I'm like, I'm making money.

Then I got slapped. And I was like, ah, it's over. And I remember being mad and angry and like frustrated. And then it was like, okay, now based on these new rules, how do we play the game? And from that is where we discovered this whole concept of funnels, right? Like if we have upsells and downsells, we make more money. Now it doesn't matter if you had costs went up because now we're still back in, right? And that worked for a while. And then we got Google slapped again later. And then I was like, okay, based on these new rules, how do you play the game? And I was like, okay, now it's SEO.

And then what are the rules of the game? How does it work? And we figured it out. And then we played the game at a high level. We started making a ton of money. We're like, this is amazing. And then boom, we got slapped again and everything changed again, right? So we of the game how's it working we figured it out and then we played the game at a high level we started making a ton of money we're like this is amazing and then boom we got slapped again and everything changed again right so we the the game changed we changed our our process and our plan and our map and those things again and that worked for a little while they got slapped again they got changed and we got the point where some somewhere in the last 18 years I don't know where I got so used to that it's just like when when the when the rules change it wasn't like this annoyance it's like okay rules change how to play this game now and based on these new rules and the new uh the new things

i think when you fight against the rules you kick against them a lot of times you know we're sometimes we think we're going to fix it or change it but usually we don't um especially when you know when you're playing with your kids a little game to kids like they're the ones in charge because they start crying it's like ah right now we're like we're not the ones in charge right the government and the health professionals and the politicians, they're in charge. It keeps changing the rules. And they've done it with us with advertising.

I remember a decade ago, they shifted the advertising laws where it suddenly became harder. It was like, all of a sudden, we were able to say we couldn't say anymore. And then they shifted again, and taxes shifted. The things keep shifting. And I think that when we get annoyed with it, it makes us shrink down, and we stop being creative.

We stop trying to figure it out. And eventually we end up losing the game and they win. And I think that if we look at it differently, like, okay, this is a new game. There's new rules. I got to figure out how to play it. I remember going to Tony Robbins' Business Mastery event. He talked about this.

He talked about how like, I can't remember the numbers, like 10% of your income you should put into an investment account or something. Or 20% put into an investment account. He's like, like, I can't remember the numbers, like 10% of your income you should put into an investment account or something, or 20% put into an investment account. He's like, most people, if I tell you that, if I say you gotta put 20% of your money into an investment account, you're like, oh, I don't have that kind of money.

I can't afford it. He's like, but the government came and said, all right, we're taxing you an extra 20%. You'd be annoyed, you'd kick and you'd scream, but then you're an entrepreneur and you'd figure it out. You'd figure out ways around it to make an extra 20% to cover your taxes, so you'd be fine. And he says the same kind of thing now.

He's like, you know, in this thing, he's like, change the rules of the game yourself and then, you know, figure out how to make the extra 20% and start putting that away into your investment accounts or whatever, right? And so it's kind of interesting thinking about that. Like the rules keep changing. I think the more we get angry and kick against it and fight against it, it's not necessarily going to serve us or serve the people we've been called to serve, right? It's going to be harder. But as soon as we come back, it's okay. Rules

have changed. What are the new rules of the game? Basically these new rules, how do I win? And that's what we should be looking at is, is that understanding the rules change. We have the same thing happen to wrestling. Every single year they have new rules clinics where it's like, these are new rules. Like something that we were doing the year before also is now illegal or something that used to be illegal is now legal. You know coming back to like, okay, what are the rules today? How do I play this game? How do I win? I think if we all start shifting our mindset to that, that's how you're going to dominate right now because the rules just got shifted. If everything's changed around, anybody who's sitting here fighting trying to get back to the old rules is going to lose this game.

Anybody who's looking at it saying, okay, based on this, what are the new rules of the game? How do we play? How do we win? You start looking for that, figuring out, boom, you can go and you can tackle it, right? Anybody who's lost their, whose job or whose business got shut down, like the rules of the game just got changed on you, man. And you got to sit back and be like, okay, what are the new rules? How do I play within these rules and how do I win? Tim Ferriss's book, Four Hour Work Week, which is still such a good book, one of the original online marketing books. He talked about this when he,

I can't remember what style, some style karate he wanted to go and compete in. And so he started and he figured out like, what are the rules? How do you win this game? And like, he wasn't the best person, but I think he went and winning world title or something based on he figured out how do you win this game?

And like, there are a couple of ways to win. One was you can disqualify someone by doing some move or doing something. So he figured out how to do it, game? And like, there are a couple of ways to win. One was you can disqualify someone by doing some move or doing something. So he figured out how to do it, went to the highest levels and won. He won the game, won the title, won everything. Even though he wasn't the best technician, the best thing, but he figured out what are the rules of the game? How do I win?

And then he went and he won. And so for you guys right now, again, the game has changed. The rules have changed. We got to figure this out. And now that you kind of know that through that lens, I want to highly recommend you guys to figure it out. Like, Hey, what are the new rules?

How do I play? And how do I win? And, uh, stop worrying about the, the, the older rules. Stop worrying about what used to be or what could have been. Start focusing on what is today. And the faster you get that realization, the faster you make the shifts, the faster you start working towards that, the quicker you're going to be successful and get back to normal life.

So anyway, I appreciate you all. Thanks for hanging out today. I hope this helps. If you got any value from this, please screenshot this, tag me on social media and share other people and let them know today. Just come subscribe to the Marketing Secrets Podcast to get the most up-to-date ideas, concepts, strategies, tips, tricks, and things to help grow their company as well. Thanks so much, you guys, and I will talk to you all soon. Bye, everybody. Hey, everybody, this is Russell again.

And really quick, I wanted to invite you to join arguably the best thing that we've ever put out inside the ClickFunnels community. And it is a challenge we call the One Funnel Away Challenge. You know, everyone in their business, in their life, they're one funnel away from something. Some of you guys are one funnel away from quitting your job. Some of you guys are one funnel away from getting more impact. Some of you guys are a funnel away from growing your company to the next level. And so we created this challenge to help you to create and launch

your first or your next funnel. No matter where you are in your business, this challenge is going to help you to help you understand the strategy, help you understand the tactics, help you understand all the things you need to be successful with your funnel. So what I recommend you do right now

is stop everything, pause this audio, go online and go to onefunnelaway..com. That's OneFunnelAway.com and join the next challenge. There's a challenge starting in the next few days, so go get started right now. OneFunnelAway.com.