Marketing Secrets with Russell Brunson - A Simple Language Hack That'll Change Your Life Forever

Episode Date: March 15, 2021

Something my wife and I have been testing that has changed our relationship, and will change yours too. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey everybody, this is Russell. Welcome back to the Marketing Secrets podcast. I got a really cool hack for your language. It's going to change your entire life. All right. So this one's simple. This is probably four years or five years ago, back in the very beginning of my podcasting days, back before Marketing Secrets, back when it was the Marketing in Your Car podcast, for my OGs. You guys remember that? I shared something that I was doing with my kids that was really fun. And I talked about how, when you meet most people, when you go to the grocery store or something like that, "Hey, how's it going?" They're like "Good." Or you see someone at the airport, "Hey, how's it going?" "Good." You start traveling, "How are you doing today?" "Good." Everybody's like, "Good, good." And good is boring. Good is the enemy to great, right? And so I started teaching my kids. I was like, "Hey, when somebody asks you, 'How are you doing?' Instead of saying 'Good,' say, 'I'm awesome.'" I think just try that. So my kids started doing it, I started doing it. I remember, I had to be at the airport at six in the morning, and the cashier when you're buying your gum and your water's like, "How are you doing today?" Because they have to ask that. Ad you're like, "Doing awesome." And they're like, "Oh, I wasn't expecting that." And it just shifts the person you're talking to every single time. It was like so simple, so dumb, but for the last four or five years, and I'm not perfect at this, but I always try. When someone asks how I'm doing, I never say "Good." All right? Instead I say, "I'm doing awesome." And it just kind of catches them. Even if I'm not doing good. I'm like, "Oh, I'm doing awesome." And then they're like, "Oh." and it shifts them. And it shifts you. So that's a little language hack. Right? So there's little things like that, that I'm always looking for, that are super dumb and super easy. And I found one the other day. Someone posted on Instagram, I'm not sure who it was. I think it was Lisa Bilyeu, but I'm not positive. So I'm going to give her credit, but it may not have been. But what she said, I think, or whoever it was, I think it's her. But the person who said it said, "Next time, instead of saying, 'I'm sorry,' shift it to, 'Thank you.'" And I was like, what? And then she gave an example. She said, for example, let's say you're running late and you run out to the car. Instead of saying, "Oh, I'm so sorry. I'm late," instead say, "Hey, thank you so much for waiting for me." Little shift. Now I want to show you how huge this actually is. Okay? When you say, "Oh, I'm so sorry. I'm so sorry." What does that do to you? It brings guilt upon you, then the person feels badly. "Oh, don't feel guilty. No, it's totally fine, la la la." And it shifts this whole conversation, where everything's based on guilt and remorse and feeling bad about something. And it just ruins the whole thing. Where you shift it to say, "Oh my gosh, thank you so much for waiting for me," suddenly the person's like, "Oh, you're welcome." And you just gave gratitude to that person. That person received gratitude. Like, "Oh, no worries. It's totally cool." And all of a sudden, it shifts the entire dynamic, the feeling, the energy, everything shifts after that. Now this has been a fun one for me because my amazing wife who I love so much, she definitely... Guilt drives her a lot of times. And so she says, "I'm sorry," everything, over and over and over again. And so I've been playing this with her just to see what happens. And so she had to leave for a couple of days and I had to run the kids and everything, and it was crazy, hectic, and stressful, and hard. But as her husband and as the man, I'm like owning it. Right? I'm doing it. I'm doing all the things. I'm doing the hard work. And I'm feeling really, really good about it. And she called me, she was like, "Oh, I'm so sorry that you're doing all this." And I'm like, "Don't feel sorry. I don't want you to feel sorry for me. I'm freaking stepping up. I'm your man. I want you to be thankful for this." And so I told her, I said, "Hey, instead of saying, sorry, say thank you." That makes me feel better about it. I don't want to feel like, man, like I'm this stranger. Like she feels sorry, and now there's guilt. She feels guilty, then I feel guilty that she feels guilty. It just ruins the whole experience, versus her saying, "Thank you." And so for the last week and a half, two weeks, she's been doing this. Instead of every time she's slips and catches yourself like, "Oh, I'm so sorry. Oh wait, thank you so much for doing that for me. Oh, thank you for taking care of the kids. Thank you for stepping up. Thank you for staying late. Thank you for coming home early. Thank you for..." And just shifting it from "I'm sorry," to "Thank you." And I cannot tell you the shift in my energy and her energy and the experience together. It is night and day. For me, as the receiver of that, has been amazing. And so I want to share that little hack with you because I promise you, for some of you guys, this will change your life. This will change your relationships. Don't say, "I'm sorry," anymore. Unless you do something stupid, go say sorry. You should be apologizing, but for every situation that's like, you're late, you're on time, someone's doing a favor for you, whatever. Shift it from "I'm sorry," to "Thank you." And that little tiny shift, as little as it seems, it changes the energy of the moment, changes the person's attitude, changes your attitude, makes them feel gratitude, it makes you feel gratitude. It makes them feel gratitude and everything good will come from that. And so, anyway, I wanted to share it with you guys today because it's exciting for me. And hopefully it'll be an exciting tool for you as well. So that said, you got two tools now. Number one, "How are you doing today?" "Doing awesome." Number two, "Oh, thank you so much for waiting for me. I appreciate that." Those two little shifts will change everything. All right. Have fun with them. Try it out. Let me know how it goes. I appreciate you all. Thank you guys for listening. Did you notice that? I said, "Thank you." If I had said, "I'm so sorry I wasted your time today. I'm so sorry that you had to take four minutes to listen to this today." It would have been different, right? So thank you. Thank you for listening. I appreciate you taking the time today. Hopefully gave you value. You guys give me value by listening and I'm grateful for that. Anyway, that said, appreciate you guys. Hope you enjoy this episode and we'll talk to you guys all soon. All right. Bye, everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey everybody, this is Russell. Welcome back to Marketing Secrets Podcast. I got a really cool hack for your language that's gonna change your entire life. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets,

how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, so this one is, um, this one's simple. Um, this is probably four years or five years ago back back in the very beginning of my podcasting days back before marketing secrets back it was the marketing your car podcast for my ogs you guys remember that um i i shared something that i was doing with my kids it was really fun and i talked about how like when you meet most people and you go to

the grocery store something like hey how's it going like good or like you see someone at the airport hey how's it going good you talk to, good. Or like you see someone at the airport, hey, how's it going? Good. You talk to your family, how are you doing today? Good. Like everyone's like, good, good. And good's boring. Good is the enemy to great, right? And so I started teaching my kids. I was like, hey, instead of when someone asks you

how you're doing, instead of saying good, say I'm awesome. I was like, just try that. So my kids started doing it. I started doing it. I remember I'd be at the airport, I guess six in the morning, and the cashier when you're buying your gum

and your water's like, how are you doing today? Because they have to ask that. And you're like, I'm doing awesome. And they're like, oh, I wasn't expecting that. And it just shifts the person you're buying your gum and your water is like, how are you doing today? Because they have to ask that. And you're like, I'm doing awesome. And they're like, oh, I wasn't expecting that. And it just shifts the person you're talking to every single time. And it was like so simple, so dumb. But for the last like four or five years, and I'm not perfect at this, but I always – when someone asks what I'm doing, I never say good, all right?

Instead I say, I'm doing awesome. And it just kind of catches them. Even if I'm not doing good, I'm like, oh, I'm doing awesome. And then they're like, oh. And it makes them – it shifts them and it shifts you. So that's like, that's a little language hack, right? So there's little things like that that I'm always looking for that are super dumb and super easy.

And I found one the other day. Someone posted on Instagram. I'm not sure who it was. I think it was Lisa Bilyeu, but I'm not positive. So I'm going to give her credit, but it may not have been. But what she said, I think, or whoever it was, I think it's her. But the person who said it said, next time, instead of saying, I'm sorry, shift it to thank you.

And I was like, what? And then she gave an example. She said, for example, let's say you're running late and you're around to the car. So saying, oh, I'm so sorry I'm late. Instead say, hey, thank you so much for waiting for me. Little shift. Now I want to show you how huge this actually is, okay? When you say, oh, I'm so sorry, I'm so sorry. What does that do to you? It brings guilt upon you. Then the person feels bad. Like, oh, I don't feel you how huge this actually is. Okay. We say, Oh, I'm so sorry.

I'm so sorry. What does that do to you? It brings guilt upon you. Then the person feels bad. Like, Oh, don't feel guilty. No, it's totally fine. Like, and shifts this whole conversation where everything's based on guilt and remorse and like feeling bad about something and just ruins the whole thing where you shift it to say, Oh my gosh, thank you so much for waiting for me. Suddenly the person's like, Oh, you're welcome. And that you just gave gratitude to that person. That person received gratitude. Like, Oh, no worries. Like it's totally cool. And all of a sudden like it shifts the entire dynamic, the feeling, the energy, everything shifts after that. Now this has been a fun one for me because my amazing wife, who I love so much,

she, um, she definitely, um, guilt drives her a lot of times. And so she says, I'm sorry to everything over and over and over again. And so I've been playing this with her just to see what happens. And so, um, like, um, she had to leave for a couple of days and I had run the kids and everything. And it was crazy, hectic and stressful and hard. And, but as, as like her husband and as the man, like, I'm like owning it. Right. I'm doing it. I'm doing all the things I'm doing the hard work. And it's like, I'm feeling really, really good about it. And she called me. She's like, Oh, I'm so sorry that you're doing all this. And I'm like, don't feel sorry. Like, I don't want you to feel sorry for me. Like, I'm freaking stepping up. I'm your man. Like, I want you to be, like, I want you to

be thankful for this. And so I told her, so I said, hey, instead of saying sorry, say thank you. Like, that makes me feel better about it. I don't want to feel like, oh, man, like, I'm just drained. Like, she feels sorry. And I'm like, there's guilt. She feels guilty. Then I feel guilty. She feels guilty. And like, it just ruins the whole experience versus her saying thank you. And so for the last like week and a half, two weeks, she's been doing this instead of every time she's like slips and catch herself. Like, Oh, I'm so sorry. Like, Oh, thank you so much for doing that for me. Oh, thank you for taking care of the kids. Thank you for stepping up. Thank you for staying late. Thank you for coming home early. Thank you for, and shifting it from a, I'm from, I'm sorry to I'm thank you.

And I cannot tell you the shift in my energy and her energy and like the experience together. It is, it's night and day. It's, it's for me as the receiver of that, it has been amazing. Um, and so I want to share that little hack with you because I promise you for some of you guys, this will change your life. This will change your relationships. Don't say I'm sorry anymore. Unless you're like, unless you use something stupid, go say sorry. Like you should be apologizing. But for everyday situations,

like you're late, you're on time. Someone's doing something, a favor for you, whatever. Shift it from I'm sorry to thank you. And that little tiny shift, as little as it seems, it changes the energy of the moment, changes the person's attitude, changes your attitude, makes them feel gratitude. It makes you feel gratitude, makes them feel gratitude. And everything good will come from that. And so anyway, I want to share with you guys today because it's exciting for me and hopefully it'll be an exciting tool for you as well. So that said, you got two tools now. Number one, how are you doing today? Doing awesome. Number two, oh, thank you so much for waiting for me. I appreciate that. Those two little shifts will change everything. All right.

Have fun with them. Try them out. Let me know how it goes. I appreciate you all. Thank you guys for listening. Do you notice that I said, thank you for the advice that I'm so sorry. I wasted your time today. I'm so sorry that you had to take five, you know, four minutes to listen to this today. It would have been different, right? So thank you. Thank you for listening. I appreciate you taking the time today. Hopefully I gave you value. You guys give me value by listening. Um, and I'm grateful for that. Anyway, that said, appreciate you guys. Hope you enjoy this episode and we'll talk to you guys all soon. All right, bye everybody. Hey everybody, this is Russell again.

And really quick, I just opened up a texting community, which means you can text me your questions. And right now I'm spending anywhere between 10 and 30 minutes every single day answering questions through text message to people who are on the podcast. And so I wanted you to stop everything you're doing, pull your phone out and actually text me a message. Okay. Now the phone number you need to text is 208-231-3797. Once again, it's 208-231-3797. When you text me, just say hello. And then what's going to happen is

they'll add you to my phone and then they'll send you back a message where you can add me to your phone. And then we can start having conversations. On top of that, through this texting community is where I'm going to be giving out free swag, giving away free copies of my book, let you know about book signings, about times I'm coming to your local area and a whole bunch more. I just want to make sure you are on this list. On top of that, every single day I'm sending out my favorite quotes, my favorite frameworks and things you can get for free only through my texting platform. So what you need to do right now is pull out your phone and text me at area code 208-231-3797. One more time. That's 208-231-3797. I can't wait to hear from you right now.