Marketing Secrets with Russell Brunson - A Sneaky Productivity Hack To Get Your Crap Done

Episode Date: June 26, 2019

Something I did this week to get two days worth of writing done in less than two hours. On this episode Russell talks about writing his upcoming Traffic Secrets book and how he's been doubling his productivity levels the last week. Here are some awesome things to look for in today's episode: Why writing a book is painful and people gravitate toward pleasure rather than pain. How Russell has managed to change the way he sits down to write and double his productivity. And how you can use Russell's technique in your own life to get crap done. So listen here to find out about Russell's sneaky hack to help get stuff done faster. Transcript - https://marketingsecrets.com/blog/218-a-sneaky-productivity-hack-to-get-your-crap-done Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I am once again cruising in my Tesla to go pick up Dave from the airport and I want to share with you some of my thoughts. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets.

Alright everybody, hope you guys are doing awesome today. So I have been working over the last couple of days really, really hard on writing the Traffic Secrets book, which has been fun. And I kind of talked to you guys a little bit about the process of some of the stuff I've been doing. But I've been also like using Instagram to tell stories and showing behind the scenes of me writing the book and where I'm doing it and how I'm doing it. And it's crazy because like last week we were in an RV driving down 10 hours to Lake Powell and my wife was driving and I was in the RV typing the book away. Right. Um, and then the way home she was driving, I was kind of in the back seat trying to make sure the kids don't kill each other while writing the book. And then, um, it's funny cause I think it was a written a book, you know how hard it is. And, um, I was listening to a podcast that, uh, Rachel Dave Hollis did,

and they were talking about writing. Um, I think Rachel was talking about writing her book, and how the biggest key to writing a book is word count, word count, like getting the words in, and it's hard for me because, I don't know, I'm probably different than some people how they write their books, but it's not just sit down and write like crazy, it's like for me, sometimes I sit there, and for a day I'm just daydreaming, like, you know, I'm a, I'm a visionary type of person. Like I see, I could see it first. I'm looking and I'm doodling and trying to figure out the concept and the, the framework and probably put all those pieces together. And I'm like, see, I'm like, okay, now I have the framework. And what are the stories that sink to each part of the framework? And how

do I do it? And it comes back and, um, and then actually start, start writing it. Um, but, uh, that, that thought keeps going through my head that from her, from Rachel was like word count, word count. So I'm like, how do I increase my word count each day? Because my deadline is looming. It is getting close. Um, my publisher wants the book to them, um, in about two months, which would be awesome except for those two, three, three things. Number one, I still run a hundred and something million dollar company, which is like, you

know, not a tiny task. Number two, I've got an amazing family that I love and I want them to continue to love me. So I've got to be present with them, especially now that it's summertime and they're, you know, not in school anymore. So it's like, I'm trying to take less hours to try to work out in the morning with them and try to do like, try to weave my kids into as much as humanly possible. Um, and then the other thing is in, in less than two months now we have a big event, which is the unlock the secrets event, which is an event for our coaching program, uh, coaching members, um, which is a big thing as well.

So it's like, there's a lot of stuff happening. And also, you know, and that, that event is three day long event and I'm teaching all the sessions except for, I think 90 minutes of being taught by other people, but the rest of it, 100% me, which means I have three days worth of presentations I'm doing. And they're not tiny presentations. In fact, I might do a podcast just talking about how I which means I have three days worth of presentations I'm doing. And they're not tiny presentations. In fact, I might do a podcast just talking about how I'm preparing for the event and all the stuff I'm doing for it. But it's a, it's a big, it's a big ordeal too, right?

On top of that, then I have to write the book. So anyway, so it's just like, if I don't keep it moving, like I'm going to get in a lot of trouble and have to like pull like 22 all-nighters in a row. I, you know, from time to the, The event's done until the book's actually due, which I don't want to do. Word count's been this thing. I've been trying a bunch of things. I've been trying to get up early.

I've been trying to stay up late. I've been trying different things. But this week, what's been really, really good is one of my buddies, John Parks, he gave me this gift a couple years ago. It's been sitting at my desk. It looks like a big dice. There's different numbers,

like 5, 25, 30, 50, 60, all these different times. What you do is you sit down and you turn that to like you know if you want 60 minutes for the 60 if you want 10 minutes with 10 minutes up but it starts a timer and then you just do the task for a little while right um because there's something i can't remember top of my head there's a whole bunch of studies that i remember reading about this probably probably a decade ago but um basically human mind can can focus for like an hour or time i think it was like 57 or 58 minutes or something like that and so the whole concept of this is like sit down

flip the thing over to an hour and then just focus for an hour and as soon as it beeps you have stop jump up run around and reset and then come back down and do it again so i was like i'm gonna try that this week and so i did that until i got the again i think if you go to amazon type in like cube dot timer dice, something you'll see one for like a buck or two, like they're not expensive, but I did that. I put my phone upside down. I turn off all my instant messenger, Skype, Facebook, everything that somebody could possibly contact me on. And I, I flipped to 60 minutes. I was like, go time, word count, go. And, um, I just focused on, on writing, uh, during that 60 minutes. And it was cool because like I made

a rule for myself, like during the 60 minutes During the 60 minutes, I can't deviate. I can't go and flip my phone over. I can't all these different things. Our human minds, we always want to go towards wherever the least resistance is. We want to move towards pleasure and away from pain. And writing, for me, and for a lot of people I've talked about who write as well, is very much pain.

So it's like you're moving towards pain. It's like, ah, there's all this pleasure around you. You want to jump to all these other things. But I basically made it where like all those things are shut off now. And all I have is the book and pleasure is in 60 minutes when I've done writing. And I'm going to be angry if I get to 60 minutes and I haven't done writing. There's a lot of pain there. So it's like, I had to, I got to write to get the pleasure. And, uh, it forced me to, to write. And what I, what I found is like it compounds, um, the attention. Like normally

I'm writing for five or six minutes and I'm checking my phone, right? Five, six minutes checking that, you know, like my mind's jumping worse where I focus for an hour and I, everything else is done. I just got an hour. I know an hour I get freedom, man. It, it was like writing for like three or four hours in that hour. And then it's the thing beeped. I jumped up. I checked my phone, checked my Facebook, checked my everything, ran around the office, said hi to everybody, go got a drink of water, go into the bathroom, like just move my body and like smile and have some fun. Then I went back in, sat down, turned everything off, flipped the thing, boom, in another hour. And in those two one-hour sessions,

I got more done than I typically get probably in two days worth of writing. But then after that, I was like, I was beat up. I'm like, well, I'm good. I'm not writing anymore today, but it was okay. Cause I got two days worth of writing done in two hours. And so anyway, just a thought, cause I know that, you know, you may not be writing a book, but I do know that whenever you're moving forward in any project in business, you're building a funnel, you're writing a sales letter, you're trying to create a product, like all the things, um, our brains are always running towards the path of least resistance, right?

Like it's always moving away from pain towards pleasure. And it's tough because the creation of the thing, usually we all associate a lot of pain with it in our minds. And so our brain's always looking for other things. And so this is just a really simple, easy $3 way to make it simple. And you wouldn't have to use a dice. You could literally set an alarm on your phone and flip the phone over, which maybe is an even easier thing to do. Um, but just the concept of blocking all that time. Um, I don't remember

exactly. Oh, I remember it was, um, when we first launched in ClickFunnels, I was trying to convince Todd and everybody to move to Boise because I want all my friends in Boise, right? And that makes total logical sense. And about that time, um's a book that came out called Rework. And it was all about how base camp, how they all work remote. And anyway, it was really interesting. And I remember we read that and then we kind of made a decision like,

let's actually make this a remote team. And so we did that. And that was kind of the decision. And it's been good. But I remember it was interesting in the book Rework. And then I also, or excuse me, not Rework, it's been good. But I remember it was interesting when they, in the book rework, and then I also, um, or she's not real rework is remote. Those are both their books and both of them are amazing. So read both rework and remote remote was the one about working remote. Um, but anyway, um, uh, when, when I read that, um, and I also watched, he did a Ted talk

about remote as well. And it was interesting. He talked about how, like, when you have to get something done, where do you go? Right? No one says, well, I go to work. They would say, well, I come in earlier. I stay later. I work from home or whatever to get something done. It's like work doesn't actually happen at work most times. There's so many distractions, things happening. And you know, I was looking at that, like if, if everyone on my team worked, I mean, just for me, like I wrote for two solid hours and I got more done than I did in two days because I forced myself to block everything off. Like if everyone on my team, if we all sat down and blocked out two hours of like dedicated

time with nothing else, like I wonder what would get done, how much faster things would move. Like, um, anyway, I thought it was kind of interesting and fascinating all, all wrapped into, into one. So anyway, I'm sure that he has hope that gives you some ideas, some, some some some ways to get some stuff done um it's one of my little new productivity hacks i've done two days in a row and this book is going to get done on time it's gonna be amazing because of it so all i want from you guys is commitment right now that the second traffic seekers goes live you go buy like a billion copies or at least one um and that way you can support all the work because i'm

killing myself and it's gonna cost you like a couple bucks to get like all this stuff that I'm doing. So hopefully it'll be a good, a good exchange and value for you. So, um, all right, that's all I got. You guys have an amazing day. I'm almost at the airport with Dave. I might record another episode with you guys before I, um, before I go see him. So that said, appreciate you all. Have a great day and we'll talk to you all soon.

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