Marketing Secrets with Russell Brunson - Achievement Vs. Fulfillment: Which Do You Want More?

Episode Date: July 20, 2020

They are two conflicting concepts, the science of achievement and the art of fulfillment. Can you have them both or does one sacrifice the other? On this episode Russell talks about the difference between the science of achievement and the art of fulfillment and how they are opposites of each other. Here are some of the fascinating things you will hear in today's episode: Find out why the science of achievement is the easy part for Russell, but he struggles with the art of fulfillment. Find out what an event horizon is, and how it's the opposite of routine. And see what project Russell is working on with his wife regarding these things. So listen here to find out how Russell plans on getting the achievement and the fulfillment parts of life. Transcript - https://marketingsecrets.com/blog/328-achievement-vs-fulfillment-which-do-you-want-more Learn more about your ad choices. Visit megaphone.fm/adchoices

Metrolinx and CrossLinx are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert as trains can pass at any time on the tracks. Remember to follow all traffic signals. Be careful along our tracks and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast.

I want to share with you some deep thoughts by Russell Brunson today. I hope you enjoy it. And with that said, let's keep the theme song and I'll be right back. So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital,

we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. when we try to relax, we can't. And it drives us crazy because we got to be moving forward and in momentum, right? And so while I was in the boat, I started thinking about projects and things I want to do, things that are fun. And like, you know, I know some of you guys know

that I am working on eventually writing my next book, which is going to be the bootstrap book telling the ClickFunnels story. But the problem is the ClickFunnels story is not done yet. So I don't know where it's going to go or how to tell the story. So it's kind of like this thing that's in the back burner that I'm going to do someday.

It's not a huge rush, but I'm excited for that. But I don't know where it's going to go or how to tell a story. So it's kind of like this thing that's in the back burner that I'm going to do someday. It's not a huge rush, but I'm excited for that. But I was like, I want something, I need something fun to be creating, right? Like, I don't know, as a creator, I need to create. I'm sure you guys are the same way, right? And I'm creating this, you know, we have the new Two Common Club X coaching program, which I'm creating, which is a lot of fun. But I was like, I want something just, something that I can enjoy that's just fun and lighthearted. There's no deadlines or thing just to create, to create. Right. Um, and so I had an idea, um, for a project. I'm not gonna tell you the details, the name or anything. Um, other than it's, it's going to be the one and only time I ever talk about personal development in any way.

Right. A marketing guy. That's what I'm going to stick with. But, um, obviously I've had access to a lot of people and most people don't have access to in this world, in this lifetime, and had a chance to learn from some amazing people. And so I wanted to create this thing. And I don't know what it's going to be. I don't know if it's a real book, if it's like a book that I'm going to be just giving away for free as a lead magnet. I have no idea. But I won't tell you the title. I'll tell you the subtitle. The subtitle is The Science of Achievement, The Art of Fulfillment. In Vera and Tony Robbins' talk, he talks about a lot of times, there's two things you got to master. You got to master the science of achievement, the science of how to achieve

anything in life, and then you have to master the art of fulfillment. And it's funny because he talks about it a lot of times, but I always struggle with that personally because it doesn't go deep into the whole thing. And so I'm sitting there at Lake Powell this week thinking about this and I started thinking about the art and the science, you know, and like the science of achievement is a lot of stuff I talk about anyway. You know, here's the step-by-step,

like here's the things you need to do. You do things in this order and you have success. But the art of fulfillment is something I personally struggle with. Like I'm such an achiever. I want to achieve this, this, this. And you achieve the thing, you're like, oh, what's next?

I need to achieve the next thing. The next thing we keep moving towards, you know, running towards this, this invisible goal that we don't really know what it is. And I think a lot of times producers and entrepreneurs and people like me, and probably you, we struggle a lot of times with the art of fulfillment. Like, how do you feel fulfilled? And it's interesting that the art of fulfillment is tough because it's like art. It's not like the science. The science is like, here's the things to do to get the thing. And art's like this art to get fulfillment. And I've always struggled. And so as I was thinking about the

Printing Together's project, I started thinking about that. I started just thinking about the science of achieving, because that's where my brain goes. Because I'm like, okay, I'm an achiever. How do I achieve? Like, boom, here's the thing. But then I started realizing that like, that in the path of achievement, the art of fulfillment is almost the opposite. It's like a yin and a yang. And I started realizing, I was like, oh my gosh, I started looking deeper, different topics, different concepts. And I was like, oh my gosh, this is true in so many things

that I didn't realize before. So for example, and this is an example I'll share just to kind of help you see what I'm, you know, the aha I had. You know, everyone talks about morning routines, right? If you follow any of the fitness guys, the health and fitness, the biohackers, the entrepreneurs, they all talk about, you got to have morning routine and

structure and things like that. And you got to wake up and you got to know, I'm gonna do this, this, this, and all these things, right? A lot of times they talk about morning routine starts at night. Like here's what you do before you go to bed to increase your sleep patterns and then all sort. And that's like very scientific, right? It's the science of achievement. Like if you want to have more success, you got to create habits, create habits by creating a routine. You create the routine, you stick the routine, you do that thing, it creates an outcome and eventually you have success. Right. And I'm a big believer in that actually. So, um, I'm not making fun of that by any stretch. It is, it is part of the, um,

the, uh, the science of achievement is having that. Right. So if you, by the way, if you've struggled achieving things in the past, maybe it's cause you don't have that. Like it's, it's scientific. Like you just do these things and the outcome, it happens. Like it's just magic. Right. Um, it just, it just works. Um, so there's a science achievement. The problem though is, is it doesn't create fulfillment. Right. And so stick with me for a second. Um, I did a podcast episode about this, uh, six months ago or something. I was in, I was in, um, uh, I was in Puerto Rico with Brendan Brouchard, a whole big mastermind group, bunch of cool people. And one of the guys there, there's a guy named Craig Clements. And Craig was, we were sitting there and he started talking about how our brains work. He said, you know,

a lot of times as we get older, we say, oh, like the years are getting shorter. It seems like time's flying. He said, the reality is that's actually true. So the reason why is because your brain looks for patterns of the same thing happening over and over and over again, and it deletes them. Because it's like, I don't even remember this because we do it every single morning. We do this thing every single week, every single thing. Right. And so he said, he said, so literally your brain is deleting those things that keep happening. And so your life seems shorter because it literally is shorter. Cause those memories, it's like, Hey, every morning from nine to, you know, from seven till

10, he does the same things. I don't even remember this because the same thing is deleted. And so because that you, you lose those five hours in your memory every day. And so your life goes faster, years go faster, days go faster, weeks go faster And so your life goes faster. Years go faster. Days go faster. Weeks go faster. And your life goes faster. He said that the problem is that he's like, he's like, if you, if you want to extend, you know, extend time, uh, you have to create, he called them event horizons. And if you go back and listen to that podcast episode, I talk a lot about him, but it was interesting because he's like this mastermind group. We're in the very first year we did it. We all met in Wyoming and we flew helicopters and we shot guns and we rode horses and it was crazy, right?

And he was like, that was an event horizon. He's like, I will remember that experience for the rest of my life. And he's like, the second year of the mastermind came to Puerto Rico and it was amazing. We're in this new spot, this new place. It was amazing. He's like, this is year three and we're in Puerto Rico again. It's like, I'm having an amazing time. He's like, the problem is my, is like this experience is so similar to the last one.

Most of it's going to get deleted from my memory and it's just going to be gone. Our brain will just delete it because it's like, oh, this is a routine. I've done this before. It's like, you lose that. And then I think he was trying to get us to do something crazy that night because he's like,

we need to create a vent horizon right now. And he wanted us, I can't remember what the thing was, but he wanted us to do some crazy thing to stick this in our brain so we don't lose this moment and this experience because it was so similar to the thing before. And it was vent horizon.

I started thinking, I'm like, oh my gosh, like if you think about these two things, this is the yin and the yang of, of, of fulfillment and happy of, uh, yeah, the, uh, the, um, the science of achievement and the art of fulfillment, right? It's the yin and the yang, because if you want, do you want to achieve me? You want to achieve this thing. You need to create structure and routine and have this thing where you just do the things that create the result at the end, right? And so you do that. And so because that boom, you're moving towards, you're getting achievement, right? But the problem is your brain is deleting And so you do that. And so because of that, boom, you're moving towards you're getting achievement, right? But the problem is your brain is deleting the section every single day and all of a sudden

your days are short, your life is short, you're not fulfilled, you're not getting the art of fulfillment because of that. And so the art of fulfillment is the opposite. It's the literal opposite of this first thing, right? It is you coming in and saying, we are not gonna do routine. We have to do these crazy things

so it extends our life, extends our happiness. We feel fulfillment in the moment and it's this yin and the yang. And so that's kind of the thing that I want to explore in this, in this project is that the personal development side. Cause I think so many times the personal development, we focus on one or the other where we have to realize that they're actually all opposites. And I think so as I'm going through each principle that that's had a big effect on my life. Um, I look for the opposite of it and the opposite of it is like, it's funny. If this one thing has given me happiness, it's also a thing that didn't give me

achievement and vice versa. And it's so strange. It's so fascinating when you look at that. So this is the work I want to start working on in my free time just for fun is just exploring that and writing about it. So my wife and I, we're doing, we're going to be picking a topic for each thing. And so this one's going to be the first yin yang is this personal development versus event horizons. And it's like, okay, or excuse me, the morning routine versus event horizons. So it's like, okay, we need to create these routines for ourselves and for our kids to be able to achieve a certain thing. So what do we want to achieve? Figure that out, then reverse engineer to build a morning routine that helps us to, to achieve that. Right. So there's your science of achievement,

but then sprinkled inside of that, we need to have these event horizons that, that, that cause the happiness, the art of happiness. That way we can have the fulfillment or the achievement and the happiness, right? Fulfillment as well. And it's figuring out the yin and the yang of these things. So anyway, that's a project I'm excited to work on. But just want to get that thought in your head because a lot of times the thing you're doing to achieve, right? And you're killing yourself, burning your hustle, whatever you're trying to get achievement, it's actually taking away your art of fulfillment. So how do you weave that fulfillment into all these things? And so start looking for that as you're looking for, these are the things I'm doing to achieve. And like, what's the exact, what's the, like, notice this has moved me towards achievement, but it's probably pulling you away from fulfillment,

away from happiness. And then like, how do I, how do I, how do I create the yin and the yang inside of here so I can get both? Because if you go one way or the other way, you're either gonna be an achiever who's miserable or you're gonna be someone who's happy but never accomplished anything in your life. And I think there's a happy medium between the two. Because I know for so much of my life, I've chased achievement.

And I think part of me keeps chasing, hoping I'll find more happiness there. It's like, no, that's not actually happiness. The achievement's there, but the happiness is on the opposite. So anyway, hope that helps. At the, the wheels in your head spinning. I'm excited. And hopefully someday it's turned into a project.

It maybe won't be, maybe this podcast episodes, all it actually is. But like I said, my, my plan is, is for my wife and I to pick a chapter topic and then study it, learn about both sides of it, figure things out, create a routine, create our rides, create something amazing. And then from that, that becomes chapter one. The next we'll pick a next topic and do it and spend time on it, figure it out and just keep going. So anyway, I'm excited. It'll be a fun project. And, uh, hopefully this, um, anyway, a glimpse behind Russell's mind, what he thinks about when he's supposed to not be thinking about

things. Anyway, I appreciate you guys. Thanks for paying attention, for hanging out. If you enjoyed this episode, please take a screenshot on your phone or wherever you are and share it on social and tag me on it. Um, I'd love to see it. Plus, also post your comments. I love hearing your guys' comments about why you liked this episode, what you thought, what things it sparked to your mind. That's what helps me to know what to create and what to create more of, what to create less of. When I don't hear anything back from anybody, I don't ever talk about it again. When you guys get excited, then I go deeper. So let me know if you're excited about this topic. Tag me in it, wherever you post it.

And I appreciate you guys all for listening. Thanks so much, and I'll talk to you soon. Bye, everybody. Hey, everybody, this is Russell again. And really quick, I wanted to invite you to join arguably the best thing that we've ever put out inside the ClickFunnels community. And it is a challenge we call the One Funnel Away Challenge.

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