Marketing Secrets with Russell Brunson - Adding In Your Second Entrepreneurial Super Power

Episode Date: October 24, 2017

The second super power that you need to add that's, unfortunately, invisible to the entrepreneurial eye. On this episode Russell talks about being able to set long term goals to help you focus today and stop chasing all the shiny things that you see along the way. Here are some interesting things you will hear in this episode: Why you should stop being distracted by shiny things by focusing on the one thing that you want to do. Why being entrepreneurial is like having a super power and how being able to set goals and follow them is a second super power. And how setting a someday goal will help you reverse engineer your 5 year, 1 year, 1 month, 1 week, and today goals. So listen here to find out how to add another super power to your entrepreneurship. Transcript - https://marketingsecrets.com/blog/adding-in-your-second-entrepreneurial-super-power Learn more about your ad choices. Visit megaphone.fm/adchoices

Metrolinx and CrossLinx are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert as trains can pass at any time on the tracks. Remember to follow all traffic signals. Be careful along our tracks and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. What's up everybody? This is Russell Brunson and welcome to the Marketing Secrets Podcast. Today, we're going to be talking about being an entrepreneur and sometimes it might not be good.

So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, who are spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. Alright everybody, so as you know, I love entrepreneurs. I'm an entrepreneur. I'm obsessed with entrepreneurs. My entire goal in life is to help entrepreneurs to change more people's lives because I think that we are the only types of people who can because we're the only types of people crazy enough to risk everything we have, our money, our time, our

energy, our talents in the pursuit of creating something amazing that will change other people's lives. And some people think entrepreneurs are greedy, all they care about is money. And I don't believe that's true. I believe some are. Yeah, there's definitely some that are. But, um, and I think that a lot of people get the entrepreneurial spark starts because of money, because of the desire for that.

But I think, um, for most of us, and you'll find that out if you're still in the path, as soon as you start making money, it starts becoming stupid. Like you actually don't care about it at all because it's really not that cool. Um, yeah. So there you go. For those of you guys, I hate to ruin the surprise for you, but when you get there, nobody actually cares about money. It's just the thing that you desire first until you get it. And then you're like, huh, that actually was not nearly as cool as I thought it was going to be. So, but the cool thing is that in the interim, as you start doing that, you start serving people and you start seeing their lives change.

You're like, holy crap, that was actually awesome. And so that's kind of, that's kind of the thing. And so, like I said, I love entrepreneurs because they're the people who care enough to risk life and limb, everything they got all their time, energy, money, talents with the hope that they can actually help other people. So, um, first off, I love you guys. So I want to stay there. Second off, I also realized that while we have superpowers, um, kind of like the X-Men, like it's funny cause a lot of people talk about entrepreneurs have ADD and it's like this bad thing. And while I agree that most entrepreneurs have ADD and things like that,

those things, they're not disabilities. They're superpowers. And I remember watching the movie The X-Men the first time, one of the multiple ones in that franchise. And I remember watching it and there's these people, right? These X-Men who they can fly and they can disappear. They can do all these amazing things. But the mortal humans are like, we need to get rid of their superpowers.

They're trying to get rid of these superpowers. And it's just like, and even some of the, even some of the, um, uh, some of the X-Men are like embarrassed of their superpowers and are trying to get rid of them. And it's just like, do you understand? Like those superpowers, what makes you amazing? Like, don't, don't get rid of those things. Like, um, and so like, I feel that way a lot in entrepreneurs and people like, I'm trying those superpowers are what makes you amazing. Don't get rid of those things. And so I feel that way a lot in entrepreneurs,

that people are like, I'm trying to get my kids not to have such ADD or quit fidgeting or all these things. It's just like, dude, that's why they're great. Don't stifle those things. So I'm saying those things in caveat because I also understand there's some things that us super or us entrepreneurs are not good at, especially me.

And so as some of you guys know, if you listen to podcasts especially me. And, uh, and so, um, as some of you guys know, if you listen to podcasts, I recently hired a consultant, uh, Jeff Woods, uh, from the one thing. And, um, it's funny because, uh, when I first read that book, I kind of hated it cause I was like, I don't want to focus on one thing. And then now it's interesting as I progress in my career, in my life, uh, I realized more and more important, how, how important that thing, like the focus on the one thing actually is. In fact, it's essential to everything. I look at my entrepreneurs, most of them that join my inner circle, they come in with 50,000 ideas

and my entire focus for the year number one is to get them to kill all their babies, aka their little businesses and focus on one. It was just hard, it was hard for me, but I couldn't go, I couldn't break the two or three million dollar a year mark until I killed all my babies and focused on one, and as soon as we did, we went from two or three million dollar a year mark until I killed all my babies and focused on one. And as soon as we did, we went from two or three million dollars a year

to 70 or 80 million dollars a year within not a very long period of time. It's crazy. Crazy. Within a couple of years. And so, that's one thing that I've learned as entrepreneurs.

We have these tendencies that cause greatness, but also these tendencies that tend to kill us. One of them is we have a thousand businesses. We have all these babies we love and things like that. But during my consulting call this week with Jeff, for the one thing, it was interesting. He kept telling me, he's like, you got to stop acting so entrepreneurial. I'm like, but you don't understand, that's my super, I'm the super entrepreneur.

He's like, I know, but he's like that like entrepreneurship got you here, but to your next level, it's like, you have to start running, like understanding, I think like a business owner. And he keeps trying to get me to figure out like, what's my goal someday? Like, what's this goal I'm out here for? And it was tough because I started going through this exercise and I talked about a couple of podcasts ago. Um, it was weird because I realized that all my someday goals I accomplished like 18 months ago. And I was like, how weird is that? And, um, and as I'm going through this exercise, I told him, I was like, I'm really frustrated. So I feel like I have perfect clarity and vision what's gonna happen over the next, you know,

six months, a year, maybe 18 months. And after that, like, it's like a, it's like a dark cliff. And I remember as I told him that he kind of laughed, um, uh, he kind of laughed and he was like, um, let me show you something because it was a voice call and so he flipped on his camera on Skype and let me draw a little picture for you and so for those guys you're listening I'm gonna try to describe the pictures you're watching I'm gonna try like paint with my finger I'm in my car right now but he said he said look at this either this is a timeline right so starts at the left and you have this time like this is like when you were born and then like this is when you wrestled and this is when you wrestled, and then this is when you started your business, and then this is when ClickFunnels launched, and then this

is when ClickFunnels took off, and then here you are today, and it's like this is the timeline, right? And so we judge our time based on these landmarks that have happened throughout time. It says most of the entrepreneurs were visionaries, and then we look in the future, and we see all these possibilities. And he's like, you know, so if you look at this graph I'm drawing from the left-hand right, it's like, it's very linear. And then it hits modern time.

And then from here, like shotguns out. So like going up, there's one thing. And then, and then there's another one. And there's, there's like 10 things like shooting out from this, almost like a, so it looks like a broom almost like it's like a stick of the timeline that breaks off into this broom with like all these impossibilities, right? All these things that are fanning out, like that I could go. And he says, the problem with that, he's like, us entrepreneurs, like we see all these shinyibilities, right? All these things that are fanning out that I could go. He says the problem with that, he's like,

us entrepreneurs, we see all these shiny objects, right? So we chase those things. And entrepreneurs become great when they're able to focus on one thing. He said that what most entrepreneurs do is moving forward, they get stuck because they can see forward six months. In six months, there's four or five things that they could hit, right?

These four or five shiny objects. And you go a year and there's more. The further out you go, the harder it is to see. In about 18 months, it gets so, like that fan of things going outward from where you are today gets so wide,

it gets really hard to start seeing things. It's like that's why entrepreneurs are really good at like seeing, you know, six months a year from now, and then like knowing the steps to take and they're running and they're doing those kind of things.

But you go past that and it's kind of a black hole. So what we do with the one thing and what they focus on is figuring out like a laser, like instead of, I wish I could draw this picture so you could see it better for those who are listening,

but instead of just having this thing fanning out where you're like trying to hit all these shiny objects, what they do is they start with the someday goal. Like where do you want to be someday and getting crystal clear on that. It's like someday I want to be, like this is, and this isn't five, this is like in the future, like as far out as you can think, like where do you want to be someday? And getting crystal clear on that. It's like someday I want to be like, this is, and this isn't five. This is like in the future,

like, you know, as far out as you can think, like, where do you want to be? What do you want life to look like? And so it's, I spent the last three and a half, four weeks trying to figure that out, which has been really, really hard. So just, you know, it's not an easy thing. So if you're here's a someday goal. And then from there, it's like, okay, now we got to reverse engineer timeline backwards of all the milestones that we have to hit to be able to get to that one thing. And so we reverse engineer. So, okay, so five years, what is my life? Like, where do I need to be in five years from now to be on track to hit my someday goal? And then, okay, now I crystallize, okay, my five-year goal.

Now what do I got to be in a year from now? And then where do I got to be this month and then this week and then today? And then we focus on just the one thing we're going to accomplish that's going to achieve that next landmark and the next one, the next one, the next one. And man, it's been a fascinating exercise. And the business ones are harder to explain, but I'm going to show you a really quick one for my personal life. One of my thoughts in this exercise is like, what will it mean for me to be successful as a father? And so I'm like, okay, well, for me to be successful as a father? And so I'm like, okay,

well for me to be successful as a father, and obviously my beliefs may be different than yours, but for me, I've got three boys. I want my three boys to go on missions. I want all my five of my kids to get married in the temple. Like for me, that would be ultimate success as a father.

And so I'm looking at my someday goal is that. And so it's interesting to say, okay, so where do you got to be in five years from now for that to, for you to be able to accomplish that? I'm like, five years from now. So my boys who are 11 and a half almost 12 now they'll be 17 so like they're a year away from preparing for the mission so at that point like where do i got to be five

years from now if i'm gonna if they're gonna go on a mission by the time they're 18 i'm like oh my gosh like they got to be able to have like all these different things that's only five years from now which is crazy and i'm like okay and from there you will go like one year from now like where do you got to be to be on track for your five-year goals i'm like one year from now which is crazy and I'm like okay and from there you will go like one year from now like what do you got to be to be on track for your five-year goals like one year from now they got to do like I didn't have my kids doing like also they shift to my whole perspective then based on that what are you doing a month from now then a week from now then today like what I need what's the one thing I need with my kids today to be able to hit that goal five years from

now and I was like oh my gosh like I'm not doing anything related to that I found something in business as I looked at my my someday goal my five-year goal my one year my my week my month and today I looked at my someday goal, my five-year goal, my one year, my week, my month, and today. I looked at my to-do list. There wasn't a single thing on my to-do list that actually got me moving towards my someday goal. I was like, how fascinating is that? I have all these shiny objects that entrepreneurs do. They're good.

They're creating revenue. They're doing stuff. But none of them lead me to my someday goal. It makes me start rethinking everything. It's so fascinating. So what I want you guys to do, because we're all entrepreneurs and I don't think like this naturally. None of us do.

It's all the, I don't know, different type than us. But Jack keeps telling me, he's like, you need to stop acting entrepreneurial. Stop acting entrepreneurial. Like figure these things out, reverse engineer, but then you can go get them really, really easily. He's like, but right now you have no focus. You're accomplishing things.

You're making revenue, but you're never going to hit your goal because you don't have one. You don't have a target. And it's been interesting for me. So for me, I've been really spending, like honestly, almost a month now, like what's my someday goal for my business? And then I'm trying to make sure like my core people on my management team and my, my, my company, my co-founders, my partners, like do they have the same someday goals I do? So my someday goal is to like do this and theirs is this. Like the direction we go is completely different. Like we're thinking like, you know, just yesterday or Monday we had a meeting with my partners

and I was talking about this and I wanted them all to set their someday goal. And they're all like, oh, well, we'll set the same someday goal as you. I'm like, no, think about this because like it's different. Like let's say my goal is this and your goal is this like this goal may require selling click funnels but this goal requires us not selling click funnels and and if if we have different someday goals we're running towards and and yours requires us selling click funnels in three years mine requires us never selling or selling in 30 years now like like everything we're doing is gonna be completely different like we gotta be on the same page with our someday

goals we're all screwed and so like that's what we're going through now is having all of them kind of figure those things out and the next is gonna be completely different. Like we gotta be on the same page with our someday goals, or else we're all screwed. And so like, that's what we're going through now is having all of them kind of figure those things out. And the next is gonna be fundamental to start doing this with the people inside of my team. Like what's your someday goal? What are you trying to get to?

And then reverse engineer things from there. And it's just interesting. So I'm doing it in my business, I'm doing it in my personal life, I'm doing it with my health, I'm doing it with my spirituality, I'm doing it like all different things in my life because it's interesting,

as soon as you know where you're trying to get to, you start looking at the to-do lists you have right now. It's interesting how none of those to-dos actually advance you towards your someday goal. All it's doing is it's killing all these shiny objects that you have sprouting out from where you are right now. And so he says our life should be similar to like the timeline prior where you've got, you know, I've got, I was born, I started wrestling, I launched my first company, we launched ClickFunnels, ClickFunnels took off, and here we are today. And it should be like, okay, then we did this.

We should be able to see that timeline moving forward in the future as clear as we can see it going backwards. As soon as you can see it as clear going forward as you can going backwards, that's when you start acting with, that's when you stop acting entrepreneurially, which I hate saying that, but you start acting with intention and it's like, these are the steps to get

to that. And it's, it's so simple when you look at it now, but I've, I've never thought of it that way. I've never looked at it that way. And it's funny cause I've always felt like I'm, I've been a visionary. I know where I'm going. I know, like I know the steps and it's true. I know the steps six months, maybe a year from now, but past then it's, it's, it's invisible

to me. And now that I'm doing this, it's like, Holy cow. I got this clarity, clarity of like, this is what I got to do this year in five years. All these landmarks. Yeah. Landmarks, not landmines, landmarks to get to that end goal. And so anyway, it's been a fascinating exercise for me. Like I said, it's a month and I'm still trying to, I keep retweaking my someday goal and retweaking my teams. And like, but I think it's worth doing.

And again, in your personal life, your business, like all different things, that way you're acting out of intention. And you know where you're going as opposed to just, you know, being entrepreneurial and just killing the, hunting the stuff. There's nothing wrong with that. Like we're, that's what makes us great. Okay. The reality is none of you guys would have gotten to the point you are now if you weren't acting entrepreneurial. Because most people, they plan so much and they don't do anything. The whole ready, fire, anything, I believe in that.

It's like, okay, here's 20 objects I'm just going to run and throw a bunch of crap against the wall and see what sticks. There's that part of the process thing we need to do to find what's going to be ours. But after you know that and you're on the path and you know those things, now it's like, okay, now let's start acting intentionally. And really get to what we want. You know, when I was wrestling, it was easy. I was like, I want to be a state champ. That was like, it was so clear in my mind. It's all I cared about.

It's all I thought about. It's all I ate, drank, slept, breathed. That's all I did was I want to be a state champ. And then I hit it. And then I was like, I want to be an All-American. And then I hit it. And it's just like, it became really, really easy. And I think it's, you know, again, for me, like, as I was starting to And then I was like, I want to be an all American. And then I hit it. And it's just like, it became really, really easy. And I think it's, you know, again, for me, like as I was starting to exercise, I'm like

all the goals I had in business that we accomplished 18 months ago. And the last 18 months, like I think it's probably why this month, this year was really crazy for me. I did a lot of stuff. Like we launched two books, expert secrets in the phonetic cookbook. We did five events we've done., you know, it's been crazy. And it's because I don't think I had a focus. And so we were just trying to do more.

And while that can be good, it's very entrepreneurial. It can wear you out. And it can make your life suffer because you don't know where you're going. So you're filling all the void with stuff, with to-dos, with tasks, with ideas, with projects, with books, with holy crap, you see my list. So, um, yeah, while it looks like something to fill you up, it doesn't get you towards your goal necessarily. Not that they're bad. They may have still been landmarks, landmarks I needed to do to get there, but I probably

would have acted a little differently. In fact, it's been funny as I've been doing this one thing, um, I can't, I can't ruin the secrets, but this next project that I was going to try to get done this year, I'm like, it's not, like my ego wants it done this year, but there's no purpose. And so we set a date for next August to do it.

I'm like, what? That's almost a year away. I've never had that much. But strategically planning it out, that's when it fit and that's when it actually made sense. That's what got me towards the next goal and it's been fascinating. So anyway, I wish I could show you all the ahas I've had personally in my own business, but it would take forever.

But hopefully you had one or two for yourself. And as you do the exercise, I promise you guys, it's fascinating. So there you go. Hope that helps. And quit acting entrepreneurial. Not 100% though. We need you. We need you to be a little crazy.

That's what creates the change in this stuff. I don't want to take that superpower away from you, okay? Yes, your X-Men super ability, but understand that maybe you can fly right now, but I think if you had laser eyes too, now you got two superpowers. So maybe it's not stopping acting entrepreneurial. It's giving you your second superpower.

Yes, yes, that's what it's called. Oh, this is the second superpower. It's way better. Keep being entrepreneurial.'s giving you your second superpower. Yes. Yes. That's what it's called. Oh, this is the second superpower. It's way better. Keep being entrepreneurial. We're adding a second superpower. I'm trying to podcast that. There you go, guys. Appreciate you all.

If you had, if you enjoyed this episode or helped you at all, please share it. If you're on iTunes, I found out there's a little button you click and there's a thing that says share episode. It gives you a link. Take that link and direct links to this episode and you can go share it with your friends, family members, anybody else who's an entrepreneur, anyone on your team. In fact, your team, your partner, your else who's an entrepreneur, anyone on your team. In fact, your team, your partner, your employees, it's all you guys can focus and figure out where you are going.

So thanks you guys. Appreciate you all and we'll talk to you soon. Bye. Want more marketing secrets? If so, then go get your copies of my two bestselling books. Book number one is called Expert Secrets and you can get a free copy at expertsecrets.com and book number two is called Dot Com Secrets and you can get your free copy at dotcomsecrets.com. And book number two is called Dotcom Secrets, and you can get your free copy at dotcomsecrets.com. Inside these two books, you'll find my top 35 secrets that

we've used to become the fastest growing non-VC backed SaaS startup company in the world.