Marketing Secrets with Russell Brunson - Aligning Your Will With The Marketplace (Revisited!)

Episode Date: January 27, 2021

On this previously released episode, Russell reminds you to listen to what the market wants instead of telling it what it wants. This episode is a few years old, but the message is still just as important today! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What’s up everybody? This is Russell Brunson and welcome to the Marketing Secrets podcast. I want to share something today, and some of you might be thinking, Russell this is a marketing podcast why are you talking about God? Because he has to do with everything, it’s really important. And the lesson I learned this weekend has to do with God, but it also then relates back to you guys and your market, so I think it’s really, really important. So I was in Utah and I had a meeting with someone who is one of the top leaders in my church, the Mormon church. And we believe in our church that there’s a prophet and his 12 apostles, similar to how when Christ was on Earth. And my meeting was with one of the twelve apostles, which was really a huge honor, and scary and exciting and all those things all wrapped into one. And I had a chance to meet with him. So this whole week prior to leading up to it, I’ve had a lot of thoughts about just life and how things work and then obviously meeting with him and then afterwards, it was a really neat reflection in time. And there was something that came out, I mean, there was a lot of stuff I wish I could share in the context of this podcast, but it’s probably not appropriate or the right spot, so I won’t. But there was one thing that just kept ringing through my head that I wanted to share because I think it’s important and it does relate back to marketing. So there you go. Is it I alright if I relate it back to marketing, if I talk about God for a few minutes? Hopefully that’s okay. So it’s interesting, if you look at the world, what the world tries to do is that they see, I don’t want to get political because I don’t care about politics at all, so I’m not going to get political. But I see this mostly, it’s amplified in politics, where it’s like these are the agenda items that people either believe this or believe this and they fight back and forth, who’s right and who’s wrong, and all that stuff. And it’s kind of crazy. And it’s been interesting, in my life, and I’m not perfect in this by any stretch, this is what I aspire to be, when I look at an issue, when I look at something it shouldn’t be what do I believe. What does Russell believe on this topic? It should be, okay I believe in a God, so what does God actually believe on this topic? And then my job as a human here is not to try to convince God that, “No, no, no, you’re wrong.” Because he’s not. So my goal is to look at what he believes on the topic and then bend my will towards that. Say, okay this is what he believes therefore this is what I believe. That’s how it should be, if you do believe in an all powerful creator who created the heavens and the earth and everything. I think we should bend our will towards him. This is what he thinks, therefore this is what I think, on any topic. I think that’s important as we’re trying to set up our belief’s. What we’re for and what we’re against. It should be less of, this is my opinion, this is what I think is right, this is what I studied, what I read. It should be like, what does God actually think and then sit back and pray and find out what he believes and then be like cool. I will align my will with yours. I will align with that because that’s what you believe. So I was thinking about that, again, something I probably wouldn’t normally share inside the podcast, but I started thinking about this from the business standpoint too because there’s always correlations between all things. And it’s funny because a lot of the entrepreneurs that I work with, it’s interesting what they do. They have an idea, “This is a product I want to create. It’s the greatest thing in the world. It’s going to change mankind. I want to charge this price for it, this is how I want to deliver it.” And they have all these things that they want to do because it’s their idea. It’s their baby. And they go out there and they put it on the market and the market crushes it and it’s like, that idea sucks. Or that price point is not right. Or whatever it is, the market goes and does it’s thing. And the market in this situation is kind of like God. The market doesn’t care who you are, not that God, God does care. But the market doesn’t care who you are. The market doesn’t care how good your ideas are. The market is what it is. If you put your thing out there and it will tell you, that idea sucked. Or that idea is amazing. Or whatever the thing in between there is. And our job as entrepreneurs, is not to try to convince the market that our idea is the best, our job is to find out what does the market actually want and then align our will with that. And when you do that, that’s when things explode. That’s why when we test funnels, we’ll test and be like, oh the market said no. And we try again and we test and tweak the messaging and the pricing, we keep moving things around until we figure out what does the market actually want? How much do they want to spend for this? What’s the price point? What do they actually want? Do they even want this product?  A lot of my ideas they didn’t want. As great of an idea as I thought they were, the market did not care about it. And the market is the only thing that actually matters. So I always tell people, it drives me crazy people in my coaching programs, Facebook groups, and everything will come in and be like, “What’s your opinion on this?” and I’m like, “Dude, don’t take my opinion on it. I don’t even trust my opinion on my own stuff. I let the market decide. I create the thing the best I know how to do, based on what I have seen the market respond to in the past. I make the thing and then I send some traffic to it and I let the market vote. And I don’t let the market vote through quizzes or surveys or things like that. Where they’re like, ‘Oh yeah, I would buy that.’ The only thing that I care about is people that actually pull their wallets out of their pocket and swipe their credit card. That is how the market votes. They don’t vote with their mouth, they vote with their credit card.” Anyway, so that’s how it works. So for you guys, as entrepreneurs, it’s important for you to not get so caught up on your ideas and what you believe. It is important for you to figure out what the market actually wants. What they actually believe. They believe this is worth this amount of money, they believe that this is what they want to buy. You figure out what the market actually wants, and you do that you become rich. If you fight against that, you struggle. I’ve seen people go years, maybe decades and never have success because they are trying to jam their belief’s down the market’s throat. And the market doesn’t care about you, all the market wants is what it wants. So you gotta figure out what it wants and then you align your will with that. And that’s it. So as I was thinking about that this weekend with God and our responsibility to not so much try to dictate what we believe and try to shove it down his throat. But to figure out what he believes and align our will him. It’s the same thing with the market. And when you understand that, that’s when business becomes a lot easier. It comes back to Expert Secrets 101, like page 3 or whatever, find a hot market, ask them what they want, and then give it to them. It does not say, find a hot market, decide what you think would be awesome to create and then jam it down their throats. That is a hard business to run. Okay, it’s the opposite way. Find a hot market, ask what they want, and then give it to them. That’s it and the market will tell you. The market will tell you if you’re right. The market will tell you if you’re wrong. If you’re wrong, don’t be mad about it. Just change your approach, change the pricing, change the hook, change the angle, change the product, change the service. Create what it wants and then everything will take place that you need it to. Okay, there you go, is that okay that we reel religion into this thing? Because even if you guys don’t believe in God, it doesn’t mean he’s not there. That’s what’s interesting. I have people, friends that are like, “I don’t believe in God, you shouldn’t talk about it.” I’m like, “Whether you believe in him or not, he’s still there.” That’s the interesting thing. People are like, “I don’t believe this will sell.” Whether you believe it or not, it doesn’t really matter, it’s what the market believes. So let’s go find out what the truth is, and let’s align our belief’s with that. That’s in all aspects of life. So there you go. That’s preacher Brunson preaching on. Hope you guys don’t mind. Anyway, regardless, I hope you got something out of that one and hopefully you guys understand that’s how the world works, how the market works. And when you understand that, and you align your will toward it, that’s how you grow a company. Find a hot market, ask what they want, and give it to them. Alright guys, I’m at the office, I gotta go. See you all soon. Bye everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

Metrolinx and Crosslinx are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert as trains can pass at any time on the tracks. Remember to follow all traffic signals. Be careful along our tracks and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. What's up, everybody? This is Russell Brunson, and welcome to the Marketing Secrets Podcast. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets

us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. I want to share something today and some of you guys might be thinking, Russell, this is a marketing podcast. Why are you talking about God? And it's like, because he has to do with everything.

It's really important. And the lesson I learned this weekend has to do with God, but it also then relates back to you guys and your market. And so I think it's really, really important. So I was in Utah and I was meeting, I had a meeting with someone who is one of the top leaders in my church, in the Mormon church. And we believe in our church that there's a prophet and there's 12 apostles, similar to how when Christ was on earth.

And my meeting was with one of the 12 apostles, which was really a huge honor and scary and exciting and all those things all wrapped into one. And I had a chance to meet with him. And so this whole week prior to leading up to it, you know, I've had a lot of thoughts about just life and how things work. Then obviously meeting with him and afterwards, it was a really neat reflection time. There's something that came out. There's a lot of stuff I wish I could share in the context of this podcast, but it's probably not appropriate or in the right spot. So I won't. But there was one thing that just kept ringing through my head that I wanted to share because I think it's important.

And it does relate back to marketing. So there you go. Is that right? If I relate it back to marketing and talk about God for a few minutes, hopefully that's okay. So what's interesting is if you look at the world, what the world tries to do is that they see kind of like – and I don't want to get political because I don't care about politics at all. So I'm not going to get political. But I see this mostly – it's amplified in politics,

right? Where it's like, these are the agenda items. People are, you believe this, they believe this and they fight back and forth and who's right, who's wrong, all sorts of stuff like that. Right. And it's kind of crazy. And it's been interesting as I've, you know, my life and I'm not perfect in this by any stretch.

Like it's what I aspire to be. Um, but when I look at an issue, right, I look at something, it shouldn't be like, what do I believe? Like, what does Russell believe on this topic? It should be, okay, I believe in a God. So what does God actually believe on this topic? And then my job as a human here is not to try to like convince God that like, no, no, no, no, no, no, you're wrong. Right. Cause he's not. So my, my goal is to look at like what he believes on the topic and then bend my will towards that.

And so, okay, this is what he believes. Therefore, this is what I believe. And that's, that's how it should be. If you do believe in an all powerful creator who created the heavens and

earth and everything, I think that we should like bend our will towards him. Be like, okay, this is what he thinks. Therefore, this is what I think on any topic. So it's like,

you know, like I think that's, it's important. So we're, we're trying to set up our beliefs what we you know what we're for and for against those kind of things like it should be less of like this is my opinion this i think is right so i studied red red and she'd be like oh what does god actually think and then sit back and pray and find out what he believes and then be like cool like i will make i will align my will with yours i'll align with that because that's what you believe and so i was thinking about that and again again something i probably wouldn't normally share inside the podcast,

but I started thinking about this from the business standpoint too, because there's always correlations between, um, all things. Right. And it's funny because, um, a lot of the entrepreneurs that I work with, it's interesting. Like what they, what they do is they have an idea, right? This is this product I want to create. It's the greatest thing in the world. It's going to change mankind. And I want to charge this price for it. And this is how I want to deliver it. They have all these things that they want to do because it's their idea, right? It's their baby.

And they go out there and they put it out in the market and the market crushes it. And it's like, that idea sucks. Or that price point is not right. Or whatever it is, right? And the market goes and does its thing. And the market in this situation is kind of like God. Like the market doesn't care who you are. Not that God does care, but the market doesn't care who you are. Um, not that God and God does care,

but the market doesn't care who you are. Right. The market doesn't care how good your ideas are. What the market is, what it is like, you put your thing out there and it will tell you like that idea sucked or that it was amazing or whatever, like the thing in between there is right. Um, and so for our jobs, entrepreneurs is not to try to like convince the market that our idea is the best. Our idea is to find like, what the market actually want and then align our will with that. When you do that, that's when things explode, right? That's why when we test funnels, we'll test and like, oh, the market said no.

We try it again and we test to tweak the messaging and the pricing. We keep moving things around until we figure out what does the market actually want? How much do they want to spend for this? What's the price? What do they actually want? Do they even want this product?

A lot of my ideas they didn't want. As great of an idea as i thought they were the market did not care about it and the market is is the only thing that actually matters and so like i always tell people like drives me crazy people in in my coaching programs and facebook groups and everything they'll come in and they'll be like hey what's the um like what's your opinion on this i'm like dude don't take my opinion on it like i don't even trust my own opinion on my own stuff like i let the market decide i create the thing the best i know how to do based on what I've seen the market respond to in the past. I make the thing and then I send some traffic to it and I let the market vote. And I don't let the market vote through quizzes or surveys or things like that where they're like, oh yeah, I would buy that.

The only thing that I care about is people that actually pull their wallet out of their pocket and swipe a credit card. That is how the market votes. They don't vote with their mouth their pocket and swipe a credit card. That is how the market votes. They don't vote with their mouth, they vote with their credit card. Anyway, that's how it works. So for you guys as entrepreneurs, it's important for you not to get so caught up on your ideas and what you believe.

It is important to figure out what the market actually wants, what they actually believe. They believe this is worth this amount of money. They believe that this is what they want to buy. You figure out what the market actually wants and you do that, you become rich, right? If you fight against that, you struggle.

And I've seen people go years, sometimes decades and never have success because they are trying to jam their beliefs down the market's throat and the market doesn't care about you. All the market wants is what it wants. And so you gotta figure out what it wants and then you align your will with that. And that's it. And so as I was thinking about this weekend with the, with God and with, you know, our, our responsibility,

not so much to try to dictate what we believe and try to shove it down his throat, but to figure out what he believes and then, and then align our wills with him. It's the same thing with the market. And when you understand that, that's when business becomes a lot easier. Okay. It comes back to expert secrets 101, like page three or whatever, like find a hot market, ask them what they want and then give it to them. Okay. It does not say find a hot market, decide what you think would be awesome to create and then jam it down their throats. Like that is a hard business to run. Okay. It's the opposite way. Find a hot market, ask them what they want and then give it to them. That's it. And the market will tell you. So market will tell you if you're right, market will tell you if you're right, the market

will tell you if you're wrong. And if you're wrong, don't be mad about it. Just change your approach. Change the pricing, change the hook, change the angle, change the product, change the service. Create what it wants, and then everything else will take place that you need it to. So there you go. Is that okay if I weave a religion into this thing? Because even if you guys don't believe in God, it doesn't mean he's not there. Like, that's what's interesting. Like, sometimes I have people, friends like, I don't believe in God.

You shouldn't talk about it. I'm like, whether you believe in him or not, he's still there. Like, that's the interesting thing. Like, people are like, I don't believe that this will sell. Like, whether you believe it or not, it doesn't really matter.

It's what the market believes. Let's go find out what the truth is and let's align our beliefs with that. And that's in all aspects of life. So, there you go. That's Preacher Brunson preaching on. Hope you guys don't mind. Anyway, but regardless, hope you got something out of that one

and hope you guys understand that that's how the world works, how the market works, and we understand that and you align your wills towards it. That's how you grow a company. Find a hot market, ask them what they want, and give it to them. All right, guys, I'm at the office. I got to go. See you guys all soon.

Bye, everybody. Hey, everybody, This is Russell again. And really quick, I just opened up a texting community, which means you can text me your questions. And right now I'm spending anywhere between 10 and 30 minutes every single day answering questions through text message to people who are on the podcast. And so I wanted you to stop everything you're doing, pull your phone out and actually text me a message.

Okay. And the phone number you need to text is 208-231-3797. Once again, it's 208-231-3797. When you text me, just say hello. And then what's going to happen is we'll add you to my phone and then they'll send you back a message where you can add me to your phone. And then we can start having conversations. On top of that, through this texting community is where I'm going to be giving out free swag, giving away free copies of my book, let you know about book signings, about times I'm coming to your local area,

and a whole bunch more. Just wanna make sure you are on this list. On top of that, every single day, I'm sending out my favorite quotes, my favorite frameworks, and things you can get for free only through my texting platform. So, what you need to do right now is pull out your phone and text me at area code 231-3797. One more time, that's 208-231-3797. I can't wait

to hear from you right now.