Marketing Secrets with Russell Brunson - An Entrepreneur Got A Shoe Deal

Episode Date: August 6, 2018

Why this should be exciting for you as an entrepreneur inside of this game. On today's episode, Russell talks about Gary Vaynerchuk getting a shoe deal and what that means for all entrepreneurs. Here are some of the awesome things you will hear in this episode: How Gary Vaynerchuk getting a shoe deal could mean good things for all other entrepreneurs. Why Russell believes entrepreneurs should be role models for kids. And how supporting Gary by getting his shoes, is actually doing something for all entrepreneurs. So listen below to find out why in the world Gary Vaynerchuk got a shoe deal, and more importantly why we should support it. Transcript - https://marketingsecrets.com/blog/an-entrepreneur-got-a-shoe-deal Learn more about your ad choices. Visit megaphone.fm/adchoices

Good morning, good morning. This is Russell Brunson. I want to welcome you to the Marketing Secrets Podcast. Today, I'm going to talk to you about your role, your new role as an entrepreneur. So, the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, so I hope you guys are doing amazing.

It's morning time here, but I've been awake since 3 a.m. It's one of the side benefits of jet lag is that you wake up super early in the morning. And I couldn't fall asleep. And actually, what happened was I rolled out of bed, went to the bathroom, came back, looked at my phone, and I got a message from Amy McLaren saying that they found my video card in Kenya, which is exciting if you listened yesterday. Basically, I recorded 10 days worth of video footage and I left the video card in this tent

in the middle of Masamar village and I wanted to cry, but they found it. So I was excited. And that's when I listened to a message from Stu about this partnership where I try and work on this new software that you guys are going to freak out about. And then I got excited.

I couldn't sleep. So I went into the office and started working on the Traffic Secrets book. I got the outline flushed out and I'm so, oh, so excited. The biggest fear I had was like, how do I make a topic that is, um, most non evergreen topic ever known to man traffic into an evergreen thing where it'll stand the test of time. So in a hundred years from now, someone could read the book and it'll still be a hundred percent applicable. And I've been struggling with that for almost a year

and I finally nailed it. I'm so excited. And I started wireframing out the software. Anyway, so many cool things. And then I tried to lay it back down. I couldn't fall asleep. So then I decided to go get eggs because we were out of eggs. So I drove to the store to buy eggs, and the store was still closed. Who knew that the stores closed at night?

I assumed they were 24 hours. So then I came back to the office, worked another hour until the store closed, went back on my eggs, went home, cook eggs, bacon, avocado for the kids. And now I'm getting tired, but I'm striving to the office. But today as I'm driving in, I'm looking at my feet and I am wearing the new K-Swiss Gary Vaynerchuk shoes. Now you may be wondering why I'm doing a podcast about these shoes. A couple of reasons. Number one, some of you may know, I'm not the biggest Gary Vaynerchuk fan in the world, and I'm not going to go into details why, but it stems back to when we had him speak at the bubble soccer event. And just anyway, I'll, I'll leave it at that. That's a story for another day.

Just anyway. And since then I've found a lot of people have had a chance to work with him, kind of felt similar. Um, I hope my, my goal is if any of you guys ever meet me in person in real life, that I'm not like a huge extreme letdown. I hope that when you guys meet me in real life, like dang, Russell really is a normal, nice person. Um, that's my goal. I know sometimes like I I'm awkward when people meet me and I apologize for that, but I'm trying, I'm trying to be less awkward, but like I try to be like just anyway. So that's my goal. I'm gonna leave it at that. All right.

So, but why am I excited? So I got these shoes from Gary and they're really cool. If you ever heard his little rant on the clouds and the dirt, if you open, if you look inside the shoes, one soul is clouds and one soul is dirt and then tongue is his clouds and dirt and the bottom had two different quotes. I can't read them right now from where I'm at and they're pretty cool shoes actually. Like I really like them. So I'm wearing them. Um, but the reason why I'm really, really wearing them is because this represents something really, really big for you as an entrepreneur. I don't know about most of you guys, but I wasn't

born six foot nine. I wasn't able to dunk. I wasn't able to run really, really fast or smash people through the offensive line. Um, I wasn't able to throw a football. Um, I was a good wrestler, but there's not many wrestling, uh, sponsorships out there, unfortunately. But for me, it's like, you look at all these cool, amazing things. You're like, Oh, these athletes have these, these, uh, these sponsorship deals. And it's such a cool thing. And most of us probably never thought that some of that would be possible for us now with the onslaught of social influencers and people with big followings, there's more of this happening, right? People are paying influencers to promote their products and their services

and to wear stuff and all those kind of things. And it's pretty cool. But for me, these shoes represent Gary Vaynerchuk, who's a fellow entrepreneur, getting a sponsorship deal because he's an entrepreneur, which is exciting. It's exciting for me. You know, he was probably one of the first big ones. I want to be the second big one.

So it's now, now a goal and a focal point for me to try to get like a legit sponsorship from something like this, like a shoe company or a clothing line, or I don't even know, headbands, hats, cars. I don't even know, but it's hats, cars. I don't even know. But it's exciting, and so it's coming on my radar. I just want to share with you guys because I want you guys to understand that entrepreneurship is becoming cool. It didn't used to be, right?

It used to be like entrepreneurs were the ones that were unemployed that could get a job, right? But now we're in a day at a time, and it's a timing thing. With Shark Tank and The Profit and all these TV shows coming out, entrepreneurship is becoming a cool thing. You have all the tech stuff happening in software companies and supplement companies and all these, all these cool

things where entrepreneurs are like becoming the cool person. They're becoming the role models. And unfortunately for me, and I'm not going to huge rant about this, but, um, a lot of people aren't good role models. And I think most of you guys who are listening here are good role models. Otherwise you wouldn't be probably paying attention to me. I'm not the guy who feeds the ego of, of, uh, of those who just want to hustle 24 seven and not actually care about their family and friends and, and society and, and, um, actually impacting and changing the world. And so, um, I'm guessing if you're listening to me, you're probably on the same, the same bandwidth and the same,

listen to the same radio station as I am, right? Uh, same frequency. But, um, uh, I think it's exciting because we have a chance to become the next wave of, of role models for, for other people. Right. Um, I think entrepreneurship is going to be taught more and more in schools. I think it's going to be more of a cool thing. Uh, you know, people aren't going to be taught more and more in schools. I think it's going to be more of a cool thing. People aren't going to be trading baseball cards in favor of football players. They're going to be trading baseball cards in favor of entrepreneurs, which is exciting. Entrepreneurs are going to be getting deals like this. They're going to be speaking.

They're going to be guest starring in TV shows. They're going to be the dancing with the stars. They'll be the stars. I really do think that entrepreneurship is the future. It's the, it's, it's the cool new thing. And, um, I think that all of you guys, um, including me, we're in a good spot. We're in a good spot right now. We're, we're, um, we're creating products and services with a goal to change the world. We are out there working hard. Um, we're having an impact. We're not just selfishly collecting all the money for ourselves, but hopefully we're, we're trying to, um, have some kind of external impact. You're focusing on your customers. These are all things I've talked about in the last three

or four episodes. So you're focusing more so on your customers than yourself. You're focusing, um, on impacting other people who, who can't benefit you by buying your products, your services, and you're being a good human being. And the cool thing is that that is now being rewarded. And I think as all of our collective followings continue to grow, as the people we serve continue to grow, we're going to become more and more well-known. And deals like this that came to Gary will be coming to people like me and people like you. And I think it's exciting. So it's the new future of entrepreneurship. And it should get you guys pumped. It should get you guys excited. It should get your kids excited. You should tell your kids, look, this guy, Gary Vaynerchuk,

he got a shoe named after him. And before it used to be just Michael Jordan and people like that. But now an entrepreneur, someone who's trying to change the world, got it. And now you can have it as well. Just because you're not six foot nine, you can still have something like this. And hopefully it, it feeds the dreams and the visions and the ideas and the excitement of this game that we're all playing. So I love this game. Entrepreneurship is probably my second favorite game in the world. Number one is definitely wrestling.

Of course, wrestling is not really a game, but you know what I mean. I love this game. It's so much fun. I love the people we interact with, the people's lives we change. And it's just really cool to see entrepreneurs now being recognized more and more for that. And I think it will continue to happen in the future, but this by friends is, is a turning point. So if you didn't get in your case with Gary V shoes, even if you don't like Gary V, uh, you should still support them and get some because they are actually really cool shoes. And like I said, um, it's the future of

where all this stuff's going. So with that said, I'm at the office, I'm going to go try to get some work done before I pass out for jet lag sets back in, but I feel good. I've got a full day's worth of work done already and it's just a little after nine. So thanks you guys for listening. Appreciate you all. And we'll talk to you soon. Want more marketing secrets? If so, then go get your copies of my two bestselling books. Book number one is called expert secrets and you can get a free copy at expertsecrets.com and book number two is called.com secrets and you can get a free copy at expertsecrets.com. And book number two is called Dot Com Secrets, and you can get your free copy at dotcomsecrets.com. Inside these two books, you'll find my top 35 secrets that we've used to become the fastest-growing, non-VC-backed SaaS startup company in the world.