Marketing Secrets with Russell Brunson - And THAT'S The Day You Became An Entrepreneur...

Episode Date: October 9, 2017

It happened the day you took personal responsibility for a problem that wasn't your own. On this episode Russell talks about how every entrepreneur is someone who found a problem and took responsibility for it. Here are some of the enlightening things in this episode: Why entrepreneurs are different than the rest of the world when it comes to seeing a problem. Who some of Russell's inner circle members are that are a great example of taking responsibility of a problem and fixing it. And why when entrepreneurs take responsibility for a problem, it changes the world. So listen here to find out how to be an entrepreneur by taking responsibility for a problem that you didn't create but want to fix. Transcript - https://marketingsecrets.com/blog/and-that-s-the-day-you-became-an-entrepreneur Learn more about your ad choices. Visit megaphone.fm/adchoices

Metrolinx and Crosslinx are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert as trains can pass at any time on the tracks. Remember to follow all traffic signals. Be careful along our tracks and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. What's up, everybody? This is Russell. Welcome to a late night episode of Marketing Secrets. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets

us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. Hey everyone, so I'm about to head to bed, but I heard, I was listening to a podcast this week from Ryan Moran from Capitalism.com, and he's got the Freedom Fastlane Show podcast, which is pretty awesome. I love it a lot, and he goes deep into the e-commerce side, but also business and investing and just other things I don't typically focus on, which has been fun for me to kind of like listen to him in his world.

But he said something in one of his presentations. It was a stage event somewhere. I don't even know, a few episodes back. And I don't remember how he said it or what he said, but it sparked a thought in my mind. And so I'm probably going to slaughter how he said it. He said it probably much better than me but the concept was so so so cool um what he basically said he said the difference between entrepreneurs and the rest of the world yes we are different folks if you haven't noticed but what he said was interesting

he said that um his entrepreneurs are the people who see a problem and then take responsibility for it. Isn't that weird? Like I think about, um, the world we live in today, like the problem is that most people don't respond, don't take responsibility for anything. Even if they do things that are really bad or wrong or whatever, they won't take responsibility. I want to blame it on it was their mom or their brother, their sister, their like whoever, right? They, the world's all about blaming somebody else for all the issues that it has. And what makes us entrepreneurs weird is we see a problem, and instead of like blaming somebody else,

we look at it and say, I'm gonna take responsibility for that problem. I'm gonna figure out an answer. And when I heard that, I was just like, oh my gosh, like that is so interesting. Because most people don't do that. Most people don't see an issue and see a problem. And then like, I'm gonna take responsibility for that. I think about, I was thinking about this with, um, click funnels, for example, like, you know, for a decade,

we tried to build funnels and it was frustrating and like, and yeah, I, I, we could have blamed everybody else. I'm sure we did. Everyone else said like, yeah, well it's the tech designers, the developers, it's the programming's hard. It's blah, blah, blah, like all the things. It wasn't for us until we said, you know what? It does suck and I'm going to take responsibility for it. This is my issue now. And then we figured out a way to solve it. And then that's, that's when everything changed. Right. Um, that's so fascinating. So for you as an entrepreneur or someone who wants to be an entrepreneur, like, like I think if we all make a conscious decision of like, um, what we are doing is we're consciously saying that problem right there. I'm taking it on myself.

I'm taking responsibility for that. Instead of doing what most of us do, what's like our human nature, which is to be like, oh, well it's them. Oh, it's her. Oh, like, you know, I didn't succeed because of this, because of this, because like we just want to pass the blame, pass the buck so often. But that's what makes us weird. That's what makes us different. That's what makes entrepreneurs entrepreneurs is that we see those problems,

we see those issues, and we take personal responsibility for it. I think about this. I was looking at just the inner circle meetings over the last couple weeks, and I could go through all 100 of my entrepreneurs and share this, but just a couple of them off my head. just the inner circle meetings over the last couple weeks. And I could go through all 100 of my entrepreneurs and share this, but just a couple of them off my head. So Pamela Weibel, for example, she was a doctor. She started seeing all of her friends who were doctors committing suicide,

person after person after person. And she could have sat there and like, oh, blame this, blame that. But instead she stopped and said, I'm going to take personal responsibility for this issue and I'm going to save doctors' lives. And she's gone out there and she, blame that. But instead she stopped and said, I'm going to take personal responsibility for this issue and I'm going to save doctors' lives. And she's gone out there and she's done that. She's created a platform. She's like, and she's one of the most amazing people I've ever seen.

Like she's literally spent every penny she's ever made to go and save doctors' lives. She's like, I can live on 20 grand a year. I'm good. Every penny I make goes back into like helping save doctors from committing suicide. And it's like, because she took that as her own personal responsibility. That's not her responsibility.

It's not her fault. It's not. Yet she looked at it and said, this is my responsibility. And that day she became an entrepreneur. You think about another one, Annie Grace, who is so cool. She's someone who her whole life drank socially and got um, so drank socially and got a point where she kept drinking and drinking and, and, um, she couldn't break away from it. And she started looking around. It wasn't just hers, other people. And she went on this mission and she started

saying, look, um, you know, and again, drinking is not her responsibility. People struggling, trying to give up alcohol addiction. Like that's not her responsibility. Like she's got better things to do with her life. Right. But she looked at it and said, this problem, I'm going to take responsibility for it. And she's gone now and changed thousands of people's lives. Thousands of people, she helped them break away from this addiction that's robbing them their freedom, their happiness. And she took that personal. She didn't have to, she didn't need to, but she decided to. And that day she became an entrepreneur. I could go through person after person, after person, after person. Um, the day

that they looked at this thing, this problem, this thing that, that, that wasn't even supposed to be their own, but they saw it and whatever it was, I don't know, you know, if it's intuition, if it's God, if it's a spark, if it's a, but your brain, like whatever's be seated, there's like that spark saying that one's mine. That is the problem that I'm going to fix, and I'm going to take personal responsibility. It may not be my fault, but I'm the one who's going to fix this, and I'm going to change it. That's what makes you different as an entrepreneur. It's fascinating.

It's exciting. If you've wondered, how do I become an entrepreneur? How do I do that? It's time to start looking at that and start saying, instead of pushing responsibility in different places, different things, different people, different whatever, look at a problem and then take that responsibility on yourself. And that's, that's the game plan. That's how it works.

So anyway, uh, I heard, like I said, I heard that three or four days ago and it's been ringing through my head over and over. And as I keep thinking about person after person, after person in my inner circle and entrepreneurs, I work with an inner circle members, two comic club members. And I look at just the people around me who are serving and who are doing stuff. Every single time I could link back to like, that is the, that's the problem they took a personal responsibility for. They didn't have to, they didn't need to, but they did.

And that's the magic. So, um, yeah, I hope that helps you guys. Hope that, I hope that rings through your head and makes you start looking and being more aware of the stuff around you that's happening and trying to figure out what it is you're going to take personal responsibility for. Because when you do that, that's the day you'll become an entrepreneur and that's the day you will literally change the world. Thanks, you guys, so much for everything. Thanks for your support. Thanks for your effort.

Thanks for your contribution to the world. We love you guys. We appreciate you guys. We enjoy serving you guys. And so grateful that you listen to this podcast. If you like this podcast, if you learn anything from it, please go to iTunes, subscribe and share with another entrepreneur who could help. Thanks so much, you guys. And we'll talk to you soon. Bye. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.