Marketing Secrets with Russell Brunson - And THAT'S The Day You Became An Entrepreneur (Revisited!)

Episode Date: July 28, 2021

Enjoy this classic episode from the vault. Russell explains that the day you became an entrepreneur is the day you took personal responsibility for a problem that wasn’t your own. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What’s up everybody, this is Russell. Welcome to a late night episode of Marketing Secrets. Hey everyone, I’m about to head to bed but I listened to a podcast this week from Ryan Moran, from capitalism.com and he’s got the Freedom Fast Lane show podcast, which is pretty awesome. I love it a lot and he goes deep into the ecommerce side and also business investing and other things that I don’t typically focus on, which has been fun for me to kind of listen to him and world. But he said something in one of his presentations, it was a stage event somewhere,  I don’t even know, a few episodes back. And I don’t remember how he said or what he said but it sparked a thought in my mind. So I’m probably going to slaughter how he said it. He said it probably much better than me, but the concept was so cool. What he basically said is the difference between entrepreneurs and the rest of the world, yes we are different folk if you haven’t noticed. But what he said was interesting, he said, entrepreneurs are the people who see a problem and then take responsibility for it. Isn’t that weird?  I think about the world we live in today. The problem is most people don’t responsibility for anything. Even though they do things that are really bad or wrong or whatever, they won’t take responsibility. They want to blame it on their mom, or their brother, or their sister, or whoever. The world is all about blaming someone else for all the issues that it has. What makes us entrepreneurs weird is we see a problem and instead of blaming somebody else, we look at it and say, “I’m going to take responsibility for that problem, I’m going to figure out an answer.” And when I heard that I was just like, oh my gosh, that is so interesting. Because most people don’t do that. Most people don’t see an issue, a problem and then be like, “I’m going to take responsibility for that.” I was thinking about this with Clickfunnels for example. For a decade we tried to build funnels and it was frustrating. And yeah, we could have blamed everybody else, I’m sure we did. Everyone else did that, it’s the tech designers, the developers, programming is hard, all the things. It wasn’t for us until we said, you know what it does suck and I’m going to take responsibility for it, this is my issue now. And then we figure out a way to solve it. And that’s when everything changed. That’s so fascinating. For you, as an entrepreneur, or someone who wants to be an entrepreneur, I think if we all make conscious decision of what we are doing is consciously saying, “That problem right there, I’m taking on myself, I’m taking responsibility for that.” Instead of doing what most of us do, what’s our human nature. “Oh it’s them. Oh it’s her.” I didn’t fix anything because of this, because of this. We just want to pass the blame, pass the buck so often, but that’s what makes us weird.  That’s what makes us different. It makes entrepreneurs, entrepreneurs. We see those problems, we see those issues and we take a personal responsibility for it. I was thinking about this as I was looking at the Inner circle meetings over the last couple of weeks. I could go through all 100 of my entrepreneurs and share this, but just a couple of them off my head. Pamela Weibold for example, she was a doctor and she started seeing all of her friends who were doctors committing suicide. Person after person after person. And she could have sat there and blamed this, blamed that, but instead she stopped and said, “I’m going to take personal responsibility for this issue and I’m going to save doctors lives.” And she’s gone out there and done that. She’s created a platform. She’s one of the most amazing people I’ve ever seen. She’s literally spent every penny she’s ever made to go and save doctors lives. She’s like, “I can live on 20 grand a year, I’m good. Every penny I make goes back into helping save doctors from committing suicide.” Because she took that as her own personal responsibility. That’s not her responsibility, it’s not her fault. Yet, she looked at it and said, this is my responsibility. That day she became an entrepreneur. You think about another one, Annie Grace, who is so cool. She’s someone who her whole life drank socially. It got to a point where she kept drinking and drinking and she couldn’t break away from it. And she started looking around and it wasn’t just her, it was other people and she went on this mission and started saying….and again, drinking is not her responsibility. People struggling and trying to give up alcohol addiction, that’s not her responsibility, she’s got better things to do with her life. But she looked at it and said, “This problem, I’m going to take responsibility for it.” And she’s gone out and changed thousands of people’s lives. Thousands of people she has helped break away from this addiction that’s robbing them of their freedom, their happiness. She took that personal. She didn’t have to, she didn’t need to but she decided to and that day she became an entrepreneur. I could go through person after person after person after person, the day that they looked at this thing, this problem that wasn’t even supposed to be their own, but they saw it. And whatever it was, I don’t know if tuition, if it’s God, if it’s a spark, if it’s your brain. Whatever it is, you see it and there’s that spark saying, “That one’s mine. That is the problem I’m going to fix and I’m going to take personal responsibility. It may not be my fault, but I am the one who’s going to fix this and change it.” And that’s what makes you different as an entrepreneur, and it’s fascinating and exciting. And if you wondered, how do I become an entrepreneur, how do I do that? It’s time to start looking at that and saying, “Instead of pushing responsibility on different places, different things, different people, different whatever, look at a problem and take on that responsibility yourself. And that’s the game plan, that’s how it works. Anyway, I heard that three or four days ago and it’s been ringing through my head over and over. I keep thinking about person after person after person in my inner circle, and entrepreneurs I work with, and inner circle members, and Two Comma Club members, and I look at the people around me who are serving and doing stuff. Every single time I could link back to, that is the problem they took personal responsibility for. They didn’t have to, they didn’t need to, but they did. And that’s the magic. So I hope that helps you guys. I hope that rings through your head and makes you start looking and being more aware of the stuff around you that’s happening and trying to figure out what it is that you’re going to take personal responsibility for. Because when you do that, that’s the day you’ll become an entrepreneur, and that’s the day you will literally change the world. Thanks you guys, so much for everything. Thanks for your support, thanks for your effort. Thanks for your contribution to the world. We love you guys, we appreciate you guys, we enjoy serving you guys. And we’re so grateful that you listen to this podcast. If you like this podcast and learn anything from it, please go to iTunes and subscribe and share it with another entrepreneur who could help. Thanks so much you guys. Talk to you soon. 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So, money is a thing, but it's not everything. I think you really look at the importance of what are you doing with your time. The conversations that we've had with our financial advisor is very much building what that framework looks like that helps support those important things. The places where you're investing your time and your resources, your family clearly, and those closest to you. Edward Jones. We do money differently. Visit edwardjones.ca slash different.

What's up, everybody? This is Russell. Welcome to a late night episode of Marketing Secrets. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. Hey everyone, so I'm about to head to bed, but I heard, I was listening to a podcast this week from Ryan Moran from Capitalism.com and he's got the Freedom Fastlane Show podcast

which is pretty awesome, I love it a lot and he goes deep into the e-commerce side but also business investing and just other things I don't typically focus on, which has been fun for me to kind of like listen to him in his world. But he said something in one of his presentations was a stage event somewhere. I don't even know a few episodes back. And I don't remember how he said it, what he said, but it sparked a thought in my mind. Um, and so I'm probably gonna slaughter what, how he said it. He said it probably much better than me, but the concept was so, so, so cool. Um, what he basically said, he said the difference between entrepreneurs and the rest of the world. Yes, we are different

folks if you haven't noticed. But what he said was interesting. He said that, um, his entrepreneurs are the people who see a problem and then take responsibility for it. Isn't that weird? Like I think about, um, the world we live in today, like the problem is that most people don't respond, don't take responsibility for anything. Even if they do things that are really bad or wrong or whatever, they won't take responsibility. They want to blame it on it was their mom or their brother, their sister, their like, whoever, the world's all about blaming somebody else for all the issues that it has. Um, and what makes us entrepreneurs weird is we see a problem instead of like

blaming somebody else. We look at it and say, I'm going to take responsibility for that problem. I'm going to figure out an answer. And when I heard that, I was just like, oh my gosh, like, that is so interesting, because most people don't do that, most people don't see an issue and see a problem, and then, like, I'm gonna take responsibility for that, I think, I was thinking about this with, um, ClickFunnels, for example, like, you know, for a decade, we tried to build funnels, and it was frustrating, and, like, and, yeah, I, I, we could have blamed everybody else, I'm sure we did, everyone else said, like, yeah, well, it's the tech designers, the developers. It's the programming's hard.

It's blah, blah, blah, all the things. It wasn't for us until we said, you know what? It does suck and I'm going to take responsibility for it. This is my issue now. And then we figured out a way to solve it. And then that's when everything changed, right? That's so fascinating. So for you as an entrepreneur or someone who wants to be an entrepreneur, like, like, I think if we all make a conscious decision of like, um, what we

are doing is we're consciously saying that problem right there, I'm taking it on myself. I'm taking responsibility for that instead of doing what most of us do. What's like our human nature, which is to be like, Oh, well it's them. Oh, it's her. Oh, like, you know, I didn't succeed because of this, because of this, because like we just want to pass the blame, pass the buck so often. But that's what makes us weird. That's what makes us different. That's what makes entrepreneurs entrepreneurs is that we see those problems, see those issues, then we take personal responsibility for it. I think about this. I was looking at just the inner circle meetings over the last, um, and the last couple of weeks and I could go, I could go through all a hundred of my

entrepreneurs and share this, but just a couple of them off my head. So, um, Pamela Weibel, for example, she, um, was a doctor and she started seeing all of her friends who were doctors committing suicide person after person after person. And she could have sat there and like, Oh, blame this, blame that. But instead she stopped and said, I'm going to take personal responsibility for this issue and I'm going to save doctors lives. And she's gone out there and she's done that. She's created a platform. She's like,

and she's one of the most amazing people I've ever seen. Like she's literally spent every penny she's ever made to go and save doctors lives. She's like, I can live on 20 grand a year. I'm good. Everything penny I make goes back into like helping save doctors from committing suicide. And it's like, I can live on 20 grand a year. I'm good. Everything penny I make goes back into like helping save doctors from committing suicide. And it's like, because she took that as her own personal responsibility.

That's not her responsibility. It's not her fault. It's not yet. She'd looked at and said, this is my responsibility. And that day she became an entrepreneur. You think about, um, another one, Annie Grace, um, who is so cool. She's someone who, um, her whole life, her whole life drank socially and got to the point where she kept drinking and drinking. And she couldn't break away from it.

And she started looking around. It wasn't just hers, other people. And she went on this mission. She started saying, look, you know, and again, drinking is not her responsibility. People struggling trying to give up alcohol addiction, like that's not her responsibility. Like she's got better things to do with her life, right? But she looked at it and said, this problem, I'm going to take responsibility for it. And she's gone out and changed thousands of people's lives. Thousands of people. She helped

them break away from this addiction that's robbing them, their freedom, their happiness. And she took that personal. She didn't have to, she didn't need to, but she decided to. And that day she became an entrepreneur. I could go through person after person after person after person. The day that they looked at this thing, this problem, this thing that wasn't even supposed to be their own, but they saw it. And whatever it was, I don't know if it's intuition, if it's God, if it's a spark, if it's your brain, whatever it is, we see it and there's that spark saying, that one's mine. That is the problem that I'm going to fix, and I'm going to take personal responsibility. It may not be my fault, but I'm the one who's going to fix this, and I'm going to change

it. That's what makes you different as an entrepreneur. It's fascinating. It's exciting. If you've wondered, how do I become an entrepreneur? How do I do that? It's time to start looking at that and start saying instead of instead of you know pushing responsibility in different places different things different people different whatever look at a problem and then take that

responsibility on yourself and that's that's the game plan that's how it works so anyway i heard like i said i heard that three or four days ago and it's been ringing through my head over and over as i keep thinking about person after person after person in my inner circle. And entrepreneurs, I work with the inner circle members, two comic club members. And I look at just the people around me who are serving and who are doing stuff. Every single time I could link back to like, that is the, that's the problem that took a personal responsibility for. They didn't have to, they didn't need to, but they did.

And that's the magic. So, um, yeah, I hope that helps you guys. Hope that, I hope that rings through your head and makes you start looking and being more aware of the stuff around you that's happening and trying to figure out what it is you're going to take personal responsibility for. Cause when you do that, that's the day you become an entrepreneur and that's the day you will literally change the world. Thanks you guys so much for everything.

Thanks for your support. Thanks for your effort. Thanks for your contribution to the world. Um, we love you guys. We appreciate you guys. We enjoy serving you guys so much for everything thanks for your support thanks for your effort thanks for your contribution to the world we love you guys we appreciate you guys we enjoy serving you guys and so grateful that you listen to this podcast if you like this podcast if you learn anything from it please go to itunes subscribe and share with another entrepreneur who could help thanks so much you guys and we'll talk to you soon bye hey everybody this is russell again and really, I just opened up a texting community, which means you can text me your questions.

And right now I'm spending anywhere between 10 and 30 minutes every single day answering questions through text message to people who are on the podcast. And so I wanted you to stop everything you're doing, pull your phone out and actually text me a message, okay? Now the phone number you need to text is 208-231-3797. Once again, it's 208-231-3797. Once again, it's 208-231-3797. When you text me, just say hello. And then what's going to happen is I'll add you to my phone and then they'll send you

back a message where you can add me to your phone. And then we can start having conversations. On top of that, through this texting community is where I'm going to be giving out free swag, giving away free copies of my book, let you know about book signings, about times I'm coming to your local area and a whole bunch more. just want to make sure you are on this list. On top of that, every single day I'm sending out my favorite quotes, my favorite frameworks, and things you can get for free only through my texting platform. So what you need to do right now is pull out your phone and text me at area code 208-231-3797. One more time, that's 208-231-3797. I can't wait to hear from you right now.