Marketing Secrets with Russell Brunson - Andy Elliott’s “No-Plan-B” Path to Building a 9-Figure Sales Machine | #Sales - Ep. 38

Episode Date: May 26, 2025

This one hit home! Andy Elliott didn’t just change his life… He helped change mine. In today’s episode of The Russell Brunson Show, I sit down with one of the most intense and inspiring sales leaders I know. Andy went from shooting his own YouTube videos on a phone to building a high-energy, nine-figure company that’s redefining what a sales culture can look like. We talk about the real origin story… No team, no budget, no fancy funnels. Just relentless volume, consistency, and the willingness to tell the truth when others would stay quiet. If you’re building a business, a brand, or trying to find your spark again, you’ll want to hear this. Key Highlights: How Andy built a global brand posting three YouTube videos a day before anyone knew his name What it really means to go “all in” without a plan B and why most people quit too soon Why the right culture beats the right funnel and how Andy built a team of 100 alphas How one $299 course launched a million-dollar month from pure organic content The real secret to staying on top: don’t let your fans, your team, or your family outgrow you Why your business stops the moment you hit cruise control Andy doesn’t hold back. His philosophy on pain, growth, and staying in the game is something every entrepreneur needs to hear. Whether you’re building your first offer or leading a team of 50, this episode will remind you what’s possible when you combine purpose with persistence. It’s not just about marketing or sales. It’s about becoming the kind of person who can lead the movement and stay in it for the long haul. And hey… if you want to follow Andy or get a hold of him… He literally said you could text him at 918-210-0254! Is that crazy, or what!!?  And you can also follow him on IG @officialandyelliott or find him on YouTube! Just search ‘Andy Elliott Sales’! ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job’s visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

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from changing the world. This is the Russell Brunson show. What's up everybody? Welcome back to the show. I'm here today with one of my friends and someone who is world traveling right now. We happened to catch him between Dubai and Arizona. He's here today.

It's Andy, LA. Andy, how are you doing today, man? Amazing. Every time I'm with you, it's always a party. It's always a party. I want to lead this out and I don't think you even knew this, but obviously this year you came and spoke at FunNhiking Live. You crushed it.

It's such a great job. But the last day I gave a presentation and maybe somebody told you, hopefully if not, I should send you a clip because it was big. But I was talking about the last decade of ClickFunnels, like what we've gone through and the ups and the downs and everything. And when I was telling the timeline of our history,

the first seven or so years, it was just like, everything's up, like amazing, amazing. And then seven years in, then we started having all sorts of issues and problems. And, you know, my best friend slash CEO passed away. And then, you know, we launched the software and just all these things that were really, really tough. And anyway, as I'm going through the whole story,

it was very emotional. And I got to the spot where I actually talked about flying out to your offices and how you helped me to remember who I was. And when I told that story, literally the entire audience came up, standing ovation, like everyone was crying. And anyway, but it was like a really cool moment

in my timeline that came back to like you being willing to reach out at a time and like shift me. And it's been amazing. So I just wanted to like lead with that. Like first off, thank you so much for being willing to, that means the world to me. Like forever I'll be indebted to you for that because I was going down a path where I was and you you were willing just to take a day and shift me around and get me back

Back on fire and now the last I don't even was that was a year ago six months ago Whenever that was six months ago. Yeah, it's it's been it's been really really amazing sense. So first off someone. Thank you For that and then second off Obviously felt like you live you had a chance to kind of tell your story, but I want to talk more about honestly, the marketing of your business. I'll mostly talk about my audience is the marketing side of things. And I know what you do, you teach sales and you're one of the best sales trainers I've ever seen. But you've also grown a business very rapidly in a very short period of time. And I want

to dig a little bit more into that. So to lead off, I'd love you to kind of talk about just how long ago you started this whole business, your movement, what you're doing, so people can get an idea of the timeframe this is happening in and then some of the growth numbers over the last couple years and then we'll kind of dissect it after that. Okay, well number one, I'll tell you, when everybody was standing and they were clapping and crying is because you told the truth. We all lose our way along the way at some point. And most people, they quit.

And you didn't quit. And you reminded yourself that you're worth it, that all of this pain was worth it, that you're gonna prove everybody wrong, that I doubted you, and you got a lot of haters, and you've done a lot of things, and sometimes you're doing great, and this, this, this, this, this,

but you don't always get to stay the king forever and so you know when you got hit you know it hurt and most people quit when it hurts and always say is a good marriage is like it starts out really good and then it gets really hard and then it gets really beautiful and most people never make it to really beautiful because they never make it through the hard stuff. And you just made it through your hard part. And dude, you're on you're on fire and for the rest of your life. So you shared where winners live where quitters quit where everybody quits. And so I just want to say like, that right there. That's why everybody was like, that guy just told the truth. Okay, I love the strategy. I love the way you win. I love what I should do when I'm marketing. But what do I do when I don't believe in myself anymore? When the whole world's against me, everything's falling apart. People that used to believe in me don't anymore. I'm questioning myself. My wife's kids looking at me like I'm crazy. They're saying they believe in me. I'm not

sure if I believe in anymore. And then you grab a hold of somebody. It's like, dude, this is who you are. Freaking wake up. And by the way, that's what you did for me in 2020. And so I just want you to know, when I started here, my life changed when I bought the KBB, the broker blueprint was you, it was Dean Grassiose and Tony Roberts. And I would spend $3,000 on a course that would forever change my life.

And so I just, I wanna say like, had you not, been involved in that, I wouldn't know who you were. I was watching Tony, by the way, just so we can be completely clear, how quick some of you change your life. You always talk about like, everybody's good at something. And then if you're good at something, now you just have to get known, which is called marketing, right? And then if you have a good product, then you have to learn to sell stuff, right? One to many is your game, right? I've always sold one to one and so I was watching Tony Robbins. I was getting motivated I didn't like who I was I was looking for a change and then there would be this this pitch Which I know where pitch was and it was like hey if you want to change your life

You're feeling different and seeing things different, you know, like if you want this new life like go for it And somehow I just that was one to many. And I would buy, you were in it, and you would talk about, like, Tony and Dean were talking about this, like, everybody has a specialized skill. If you do, people will pay you, they'll cut the check for speed to learn what you know.

You know, if they go learn it a year, it'll take them, you know, 10 years to learn it, well, then they'll pay you to learn it a year. And I was like, well, I'm really good at sales. And so like, I decided to be the sales guy.. And I was like, well, I'm really good at sales. And so I decided to be the sales guy. And then I was like, how do I get known? And I was trying to understand the marketing aspect, but I had no marketing brain. But basically, you have to get known, either through paid or organic.

You have to get known because if you have the best product in the world that nobody knows who you are, you're going to starve. And I started watching, and I was like man I got to get known and so I honestly started on YouTube because YouTube would change my life because I was looking at how to change my life it started on YouTube and then I was like oh wait a minute like if I searched on YouTube to change my life like how many other people are and then I started realizing YouTube and Google owned each other and so I went to Google and I Would type in like car sales training and if anybody were to type in car sales training right now, you're gonna pull a video of me

And you would say when it will say 22 million searches, but like I'm the first How how did I get there? Well, honestly, I just went and I typed in car sales training and it started pulling up videos and I was like, how do I become those videos? And I was like, oh, look at the titles of those videos. And I just started going over to YouTube and I would type make that the title and I would teach that title. It'd be like, how to sell more cars and I'd be like, oh, I mean, how to sell more cars. Let me tell you about say, Hey guys, Andy Elliott.

Yeah. If you guys want to learn how to sell more cars, that's what this video is about. By the way, I'd always say this is a value added video. This isn't about entertainment. This is about changing your life. This is about like your one event, one speaker, one YouTube video away from a breakthrough. And I think this video is that video for you.

And I would literally just start spitting off how to change people's lives. And I did it for free. And I wanna tell you something, Russell. everybody told me and you know, and I would learn later that the greats would say give, give your best content online away for free because you're getting better every day. You don't have to hide your value behind a paywall. Give your best value for free because the greats they grow every day. So every day you're getting better anyways. So if you find me tomorrow, you have to pay to keep up me tomorrow because I'm just keep getting better. But I would

start and I remember I was giving away all this free content on YouTube. And people were like, Oh, this is great. Well, I was putting out better free training than most people's paid training. So at the time, Grant Cardone was in the automotive space. And so I knew what his training program was because I bought it, I watched it. I was like, okay, well, I paid for this. I saw it. You know, it was old videos of like 15 years ago. I knew, you know, I'm gonna record videos right now on today's market. And I'm going to be like up to speed and I'm gonna be on fire. I'm gonna make training fun again. And like, I'm going to have people get this for free and we're gonna become raging fans and

you see like Alex Hermos you do you see all these guys do but I didn't know those guys yet then I just gave away all my content for free and for one year I would make three YouTube videos a day I know that's extreme yeah a day but like but like I didn't know it was like you know no one knows who I am so it's like I'm thinking like the more videos I put out, the more that they'll know me. And so I just started putting out as many as I could. But the one thing I did right was in the middle of every video, I would say, hey, guys, if you need help right now, shoot me a text. 918-210-0254.

I don't I didn't have a final Russell at the time I didn't have anything honestly it was my personal cell phone like but this is so crazy I put my number out I made these videos and then after a couple months I'm sitting there one night 2am in the morning this guy calls I was like hello and he's like hey man I want to see if I can get some help and I'm like dude this is what I wanted and then I remember we started getting three leads a day and I just couldn't believe it I was like okay if I could sell 299 course three people a day it's 1200 a day started 3000 a month like I started like thinking in my head and then we started getting you know 20 leads 50 leads a day 100 leads a day leads, 50 leads a day, 100 leads a day.

We average 1500 leads a day now organically off YouTube. Honestly, I can't handle them all. I mean, totally transparent. We have so many leads. But I realized as I started that, that Google would send a YouTube video to every person that searched for something. If you Google anything right now, it's gonna serve you up a YouTube video. And so if you go to Google right now

and you type in car sales training, Andy Elliott will pull up. Now I'm trying to crack sales training as hard as I can, which really we're in the leadership and even business development, but it's just, I'm known as the sales guy. So I'm trying to take out as much organic SEO, sales stuff as possible.

And you know what I learned, what I learned from you, is that the game is always changing, is that there's no set rules. And as much as you think you understand the algorithm or you understand this or that, really no one understands anything. So you need to go as hard as you can. You need to have your hand in everything. And you're in the paid marketing game and you're really good at it and you're the best in the game.

And if anybody in the world is going to have a funnel, they're going to sell one to many and they're really good at it and you're the best in the game and if anybody in the world is gonna have a funnel they're gonna sell one to many and they're gonna do paid marketing if they're not learning from you they're absolutely idiots okay but I will tell you that it is a time right now where we are alive where social media is free okay and if you're not doing it you're an absolute fool and so the greatest thing that I would do is that I would do it and then not stop doing and that's probably the greatest thing that I would do is that I would do it and then not stop doing. And that's probably the greatest I would tell you we're here we're here where we are today. And by the way, if you see my shirt, it says to live the life you want to live, you have

to be willing to tell people things that only I would change my life by hearing a hard truth for my wife that she said you're not being the man you're supposed to be, sunrise. And I would tell that message a thousand times a day to everyone I talked to. Look dude, if you're lucky enough to have one person in your life that'll tell you the truth, they're not gonna tell you the things you want to hear, the things you don't want to hear, but things you don't want to hear, things that will change your life. And I would just run this game that dude, like in order to get the life that you want You got to be willing to do the things that you've been avoiding and I just I just hammered that crap and we all know

It's true, right and but I would tell the truth So when I got out on the internet, everybody's trying to be cool. I wasn't trying to be the cool guy I never took pictures in for a Ferrari never took pictures in free of a mansion I never did mean that matter if I can ever even showcase my life All I did was I would get up and I'm, dude, you're ready to change your freaking life. But I'd be like in their face and I'd be intense. And by the way, the hate came from everywhere, but also it woke people up. And people are like, dude, I don't know who this guy is, but he's alive. This guy's on fire. You know what I mean? I don't even know if I understand his message yet, but the guy's clearly

stirred up and pissed off about something. And you know what, like he's catching my attention. And so I always say like, you got to be willing to stand out, be different, make relationships that others can't. And so like, that's how our whole journey would go. So we would post on YouTube every day. I didn't even get on Instagram till about two and a half years ago, I think.

I didn't even know that Instagram was important. And Bradley was like, you gotta get on Instagram. And I'm like, was that like Snapchat? And he's like, no, it's like Instagram. You gotta get on there. I was like, that's for kids. And he's like, dude, it's not. You gotta get on Instagram. So we got on Instagram and then we got on LinkedIn.

We got on TikTok, we got on Facebook. And then I just, I started to hire a media team. By the way, the first three years, I shot all my own content. This was me every day. Hey guys, what's going on? It's Andy and I did this. I mean, so like everybody's like doctor. I see people brand new getting in the space. They got their own video guys and all this. I'm like, bro, like I don't have money for any of that. No, dude, I was shooting this right here. You know

what I mean? Like that video guy can make you look cool and you can be fake and actually be nobody and he can make you look cool. There was nobody making me look cool. I was just yelling at that camera. And so I would say every one of you has an authentic self. Right? Like Russell, you're an authentic you. Someone can be all these guys are trying to mock you right now all around the world. They're trying to model you. They're trying to mock you. They're reteaching what you've taught, but they're not you. That's the greatest thing anybody can ever learn is that dude, you freaking be you, be unapologetic about being you, and dude, don't try to be like anyone else. Yeah, you can learn from everybody.

You gotta have high human excellence. You gotta have high standards. But man, you be a psychopath for your beliefs and don't freaking sell out for no one. And along the way, everyone's gonna tell you chill out do everybody tell Me man. Listen, dude, you better chill out. Okay Nope, I'm going harder now They're like you better chill out. But what I do is I wear my heart right here on my sleep So my heart's here. I tell people I might do listen to me

I'd rather you freaking hate me and change then like me or I'd rather you yeah I really hate me and get better than like me and say the same. And so like I just started to tell people the truth and dude, we would build a nine figure business over a four or five year period of time. Really November of 2019 was where I bought your training program. November of 2019, it is May of 2025 now. So it would be five years ago and two years I didn't make any money. That's, that's the crazy thing. That's how this, that's how this game works.

It's like slow build up and then boom. Yeah, dude. It pisses me off. Like honestly, listen, every occasionally I get a guy that like, Oh, I bought Russell's promo program. I made all this money now. And I love that. Like, you know, I'm like, Oh man, wow. I'm like, but that wasn't my story. My story was I got my teeth kicked in for two years. We didn't make any money. I didn't know what the hell was going on, but I didn't freaking quit. And do everyone that doesn't quit that keeps learning and keeps self investing and spending money on themselves, eventually they freaking make it.

It's just the truth. But I would tell you, if you don't get known, doesn't matter how good you are, whatever you do, everybody needs to know who you are, what you do, how great you are, what you do and where you're at, how the hell they're gonna hold you. And if that's not out there, you're screwed. All right, Funnel Hackers, let's have some fun for a second. One of the hardest parts about B2B marketing isn't getting attention. It's getting the right attention.

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This is where over 1 billion professionals, people who are already thinking about business are hanging out and their targeting options are unreal. You can target by job title, industry, company size, role, skills, revenue level, seniority, literally laser focus to the decision makers who can actually buy what you're selling. It's like having a magic filter for your perfect customer. And if you're serious about growing your business and you don't want to keep paying to show people ads who will never buy, then you have to get on LinkedIn. Here's the best part. LinkedIn will even give you $100 credit on your next campaign so you can try it yourself. Just go to LinkedIn.com slash clicks.

That's LinkedIn.com slash CLICKS. Terms and conditions apply only on LinkedIn ads. Funnel hackers, let me tell you a story that still makes me cringe a little. We were gearing up for a huge launch. funnels were done, landing pages were tight, copy was dialed and everything was ready to rock. Except for one thing. We were looking for more support people to be able to handle the launch and we figured no big deal.

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Terms and conditions apply. Hiring Indeed is all you need. I think it's funny because I hear people all the time are just like, yeah, I posted a YouTube video or yeah, I did a, you know, I went live on Facebook or whatever. I'm like, how many times? Like what did it once? And like everyone who's listening to this, I want a YouTube video or yeah, I did a, you know, I went live on Facebook, wherever I'm like, how many times like what did it once and like, everyone who's listening to this, I want you to hear what he said. He's like, it wasn't just posting three times a week, it was posting three times a day. Three long form, long form.

How like, what, hour long, half an hour? Like, yeah, dude, honestly, I would, I would shoot him for sometimes a half an hour to an hour. And dude, I would just riff. I would just teach everything I knew. I poured my whole heart into it. So it's like volume and consistency. That's like when you're starting because you think about it, it's like the hardest thing to beginning is getting any kind of momentum, right? Like to get momentum, you have to have so much like inertia initially. And it's like consistently

in volume, consistently in volume for long enough until you do get that. And most people in my world come in, they dabble, they do a little bit and then they bounce right? And I think that's because I don't know if it's because they don't see the vision, they don't see the mission. Like what do you think it is for those two years while you were doing that? Like why you didn't stop? Did you, was it because you believed that you saw it or like was there some other reason

why you just kept going where most people just like tap out after four or five videos? Everybody's going through the same thing. Number one, everybody watching this, I am you, you are me. We're all the same. Okay, no one's better than anybody. You might have a little more skill, you might have that. But here's the deal. Anytime someone decides to start their own business, in the beginning, everybody's like, oh, you're starting your own business. Congratulations. And then when you get out on social media, you start running ads, dude, you start changing. People are like, dude, that's not cheap, man.

That's not you. Everybody starts making fun of you. Everybody starts laughing at you. And you're not making money. You're spending money on ads. Now you have to sell your car. I mean, Russell, to be honest with you, success is ugly before it's beautiful. We sold our house.

We sold our cars. We sold our furniture. We gave up a life of materialistic bullcrap and a life that I didn't love To chase that a life that I wanted And you know what? I had everyone in the world betting that I was going to fail And so that's why I didn't quit dude because over my dead body were they going to be right? More than likely had I not had the haters. I probably would have quit because I didn't get the gratification that I wanted fast But because I knew they were all sitting back here waiting on me to fail,

I was like, I'll die before they're right. And I'm just saying like, so some of you watching this, I guess I could just sum it up with no plan B's. Don't listen, don't get into this game if you're gonna have a plan B. Don't. And by the way, if you got a mentor that's telling you, you know, hey always have a plan B, you know They've been to work out. There's always something else Don't follow that guy because the second you think there's a way out you're already done You know, honestly, I I didn't know if we were gonna make it but I knew I was never gonna go back to my life I knew it. I I didn't I didn't understand where or how this was all gonna work out. But I just knew if I could just be on fire constantly about like believing that I was worth this new life and that I a guy like me that could overcome all of my crap, I could help other people overcome their stuff. Dude, I

just stayed at it man. I mean look, look, dude, if you got value to bring to the world, you don't quit. Dude, if I wasn't good at what I did or finding I bring value, I would quit. Because those people, they quit. People that are trying to scam people, quit. But when you really know, like, your calling is to help people or help them succeed

in an area that you've succeeded in that you can help other people in, like, dude, you don't quit, because eventually it's going to work out i mean it might even take five years i mean i don't know i mean but it will work out at some point and your story will get told and you will change millions of lives i've never seen anyone not have crazy success who didn't who didn't say at it like i mean if you quit you're finished. And so anyway, the reason why I didn't quit is because I just I listen to guys like you. I mean I don't know, I'm an easy sell. I listen to guys like you. You're talking about there's this new life.

And I'm like, okay, like, I'm going to get it. Like I'm not going to stop. And dude, I wasn't anybody special. I wasn't great. I didn't deserve it more than anyone else. I didn't have any tools except for perseverance, man. You know, I made it in cells because I never quit. I made it in cells because, you know, like you could tell me no and it like would be the night time. But I knew that like, I was going to get you on number 13. I knew no one wants to stand in front of something that wouldn't stop attacking. I remember in the movie Rocky, where Apollo Creed is just beating the hell out of Rocky, right? And he beats the hell

out of him. And I mean, literally. And then he's like telling everybody he won. He's like turning around and he looks around and Rocky gets back up again. And dude, Apollo Creed, like it takes his head. Dude. And the Rocky comes back beats the hell out of and dude at that, that moment where Apollo Creed turned and look and was like, this guy's in human. That was what I want. That's the look that I wanted from my family and everyone who doubted me. I wanted that look. And I got it. I got that look. I got it. I know it. And I don't need to ask them how they feel. I know that's the look that they gave when we rose up and we built this. And everyone that's watching this, they can build the same thing.

And you know what I love about you, Russell, is you're a good, godly man that wants everyone to make it. Dude, we don't compete with nobody. We create. I got haters everywhere. They're like, I'm going to beat that guy. I'm like, dude, I don't even see you, bro. You don't even exist. I create. I don't compete with nobody. You're not compete with anybody, Russell. No one's you. No one can be you. I've watched how a lot of these guys treat their family. They don't treat their family like you. They're not like you. They're not the same category as you. You're not in there for just money. Money is easy to make. You just don't quit, build a good product, hire a sales team. You're going to make a lot of money. But being a good person and keeping it and not losing

yourself along the way, losing your humility, becoming ungrounded, that's the problem. That's what needs to be taught. The marketing game is easy. You've got a good product that helps people. You learn how to market it. You're going to sell the shit out. It's just the truth. Question is, we'd be able to keep it. You know, that's the truth. That's the wisdom part. You will keep I'll keep it my shirt. You know what I mean? For sure. Do I love that? I appreciate that first off and then I love that for people here too. Okay, so thinking through like for these guys who are listening, obviously talked about

consistency and volume initially. And then the next phase, like you said, they started calling you and in and I'm curious like the evolution of what you had to offer because the first I'm sure you didn't offer a 50,000 our coaching package. Now you're selling all sorts of crazy stuff like what was the evolution of what you had to offer because the first I'm sure you didn't offer a 50,000 hour coaching package. Now you're selling all sorts of crazy stuff like what was the evolution like? What did it look like from the first sale to you start figuring out what it even looked like? Some people spend so much time trying to make the perfect offer that they never they never

get to actually selling it. When you're out there just moving and then the calls are coming and then you've I think you figured out along the way, right? Yeah, and I'm going to tell you this kind of comical because I was watching you. I'm not, and I'm pretty sure because you're methodical and you're a planner, you probably had your stuff planned out, but it was coming up like on New Year's Eve

and you were doing this like drop. Does that make sense? Or you were doing this thing, be it ready for the new year. And I was like, number one, I don't have anything to sell you, okay? But I had been building an audience of people that love my content, people that were watching our stuff.

We had built these raging fans. And here it was, it was December 31st of 2020. And I'm sitting here, we're in 2021. And I'm like, I don't have anything to sell. And I'm kind of watching you and you're kind of talking about this thing. It's running out. There's a timer. And I'm like, I need a hyper this timer on screen. I'm like, I don't even get I don't understand all this magic yet. Right. But what I did is that my niche at that time was Audit Mode, okay?

And then we would go wide over the next two years and then now we're super wide. But I know super niche at that point. And I grabbed my phone and I got on YouTube and I dropped this video and I said, hey guys, it's Andy. Listen, I just dropped and I'm releasing it tonight, my zero to 100,000 fast training course. Now let me explain. It's tonight my zero to a hundred thousand fast training course

Let me explain it's how to go to a hundred grand quick as an automotive sales pro and then go there again and again and again And again and again you guys don't make 716 gram my last year selling cars So I had to get to my first hundred my second or my third or my fourth I don't care what hundred you're trying to get to I'm gonna show you how to get to your next hundred quick And so it's a 21. It's a 21 video training module. It's 14 hours. It's high impact. It's all me. And it's the strategies you need to scale right now. This course is gonna be $599, but for the next 24 hours, I'm gonna sell for 299 bucks. So if you're watching this right now, and I have this guy, I paid him like $1,500 to build me a little link deal

at that time with a payment gateway. I said there's gonna be a link below, and I just need you to click on it, and you guys can buy it, and you guys get the 299 special price tonight to go into 2021 and make it the best year of your life. And I didn't have the course made yet, because honestly, I didn't know anybody would even buy it. And I went to sleep with my wife.

We woke up the next morning, and there was like 156 grand in the account. Yeah, but I was like, man. I think we're going to make it. I think we're going to be able to figure this out. And then so for the next week or two, I would go on every day and I'd be like guys everybody's messaging me. They're like don't change the price. I get paid next week. My commission comes in on the 10th. So I've decided I'm gonna run it to the 15th, right? So until January 15th,

I'm gonna keep the $2.99 price up and I kept dropping these videos but I kept like talking about this training course that I had and we would run up about a million dollars in sales in 15 days on a course that I didn't make it that it was the pre release then I would disappear and I would go make a 20-minute video module training course that would be me pouring my heart into these people that spent a million dollars with me that wasn't made yet. And then I would release it in about two weeks. And everyone that got it said, dude, best course I ever had, greatest $300 I ever spent.

By the way, it wasn't 10 grand, it was $300, which we'd make about a million dollars. We ran this thing. The crazy thing is after I did that, you say, what's next? Well, number one, I was just like, Hey, everybody in the world, this is a $600 course, but like they're wanting it and a lot of new people coming in need it. So I'm just going to keep the price of $299. I was going to go up and now I'm not, I don't even know what I'm doing Russell. I'm just like, I'm just like talking. Yeah, but I'm not, you know, I play it by ears. You're going, yeah. Well, I'm watching you and

I'm like, dude, I'm trying to be like Russell, right? And then, and then if that's the zero to 100,000 fast, right? What's next? What's got to be the 100, the 400? The guys that want to go over 100 to 400, right? The advanced stuff, the closing, the face-to-face negotiations. And then I really built that one out. I had it ready and then I released it. Everyone that bought the first one because my product was worth more than what I charged them for it, which I didn't know was the ladder. We kept talking about this ladder and I'm like, what is this ladder? Which was the value ladder. They would buy the 599 course and then there was the 997 phone course after and then there was the live training for

997 the event ticket and then there and then it just kept going and That would be the evolution of the Elliott group. We started building courses and you know, it's just anyways it's just it's crazy that everything you teach and everything you preach is absolutely freaking real And I am I'm living proof of it that it's real and so thank you for sharing all the Dude, thank you taking my money Thank you for doing it. It's fun people. Let's ask me. How can I thank you Russell? I'm like just do the thing I told you to do like that that's the best thing ever is to see somebody take something and actually apply it.

And it's like the greatest feeling in the world. Like that's all the things, like just doing it. So thank you. And anybody watching this can be the next testimony. You know, it's like, that's what we're looking for. Like, I mean, honestly, right now I'm helping other people help, like with what you help me with.

Like that's, I'm just paying it forward, man. Like you're everything that you do, I call it heaven on earth. It's your ministry, bro. It's your ministry. You're changing. You're changing lots of lives, man. And indirectly, when you change mine, I'm changing theirs and they're changing theirs. And it's just it's just do there's people having God's going to show you like what happened here, like, whoa, what?

You know, and yeah, he helped you have a good life doing it. But you're sharing a magical thing that in the era that we live in, there's nothing greater than learning how to market. Because even if you're good at sales, and I'm the best at sales, I mean, marketing is everything. Nobody knows how good I am at sales. If I got a sales team sitting here with no leads, I'm dead. Or the wrong leads. We're done. Yeah, marketing is the key to any business. So whether you get it organically or paid, but doing it organically is very tough.

Really is. Trey Lockerbie I agree. Man, it's so important, especially over the long term. The more you put it, if you put in the time now, like over long term, it pays dividends for who knows? 100 years past the time we die, so they can still be running and doing stuff. For pay ads, you stop running and they stop running. So. Yeah.

Well, I think, I think even I've seen you doing a lot more organic, but you don't stop your paid. Your paid is the engine. Your organic is the long game. And I think honestly, as things evolve, you know, I mean, look at Tony Robbins, how's he a legend? Because we can look back and see Tony's been doing this for 40 years. I can see Tony in his 20s training right now on YouTube. I mean, I saw him. I mean, he's the goat. There's no doubt that the guys managed to weather everything that's ever came his way.

And so like when I'm 60 and you're 60, I mean, you're organic will still be sitting out there on YouTube. If you die, your children right now can go to YouTube and see how their father lived 20 years after your dead. And so like, you know, like there's some things that, you know, I really like about organic. And honestly, when I do paid ads, people usually go check out my organics stuff. I don't know, what do you call that? Like a digital handshake or something?

Like it's like a handshake. You kind of go to see what's this guy about. Like your organic page is not your highlight real ad video. So I think that having an organic page is important. So I think you need to do both. I think that, listen, I think marketing is scary. You know what I know about that? If you're scared, do it scared.

Okay, do it scared. My saying that it's changed my life is do it scared. You have no idea what your life looks like on the other side of making a decision. You have no idea until you make it. noise, low priority requests, affiliate spam, and somewhere in the chaos, a few messages that I actually needed to respond to. It drove me nuts. And I ended up spending hours every day sorting, replying, getting distracted and pulling off the work to actually move my business forward.

But that all changed when I tried Notion Mail. And let me tell you, it's like somebody took my funnel brain and built an email platform out of it. This is the inbox that thinks like you. Notion Mail uses AI to organize everything based on what's important to you. It learns what matters, automatically labels and sorts messages, drafts, responses, and even schedules meetings. It's personalized, automated, and completely flexible.

And do you want to know what's become my absolute favorite feature? Custom inbox views. I've created views for my podcast outreach, my internal team, my JV partners, and even launch commissions. I can jump into a view and laser focus, no distractions, no noise. And when I need to move fast, snippets. I've got one click templates ready to go for follow ups, affiliate approval, speaker confirmations. It's like having a prebuilt funnel, but for email replies.

If you're like me and your brain runs a hundred miles an hour, Notion Mail gives you a calm, focused command center. And it just works. Get Notion Mail for free right now at Notion.com slash Russell and try the inbox that thinks like you. That's all lowercase letters, Notion.com slash R-U-S-S-S-E-L-L to get Notion Mail for free right now. When you use our link, you're supporting our show. Notion.com slash Russell.

What's up everybody? Russell Brunson here. I've got something really cool to share with you today that I think is going to speak directly to that fire inside of you. You know, as entrepreneurs, taking risk isn't just part of the journey. It is the journey. It's built into our DNA. We've all had those moments where an idea hit you out of nowhere and your gut is screaming, go for it. And your brain is like, wait, are we really going to do this? That tension between the bold vision and total fear, that exact leap is what this new podcast season is all about. It's called This is Small Business and lately I've been hooked.

Seriously, the host Andrea Marquez takes you behind the scenes with real founders, people who don't just dip their toe in the water, they cannonballed into the unknown and figured it out midair. And yeah, sometimes they crashed, but other times they absolutely soared. What I love about the show is how raw and unfiltered it is. These aren't sugarcoated startup stories. These are moments of panic and pivot and hustle and breakthrough and every single episode is loaded with lessons you can actually apply to your own journey. There's one episode where the founder was literally days away from walking away, but

instead of folding, they made one bold move and that move ended up being the game changer. That's the stuff that lights me up. It's like getting a front row seat to the kind of decisions that define people's legacies. If you're constantly on the hunt for that new edge, whether it's a mindset shift, a new strategy, or just the spark of inspiration to take your next big step, you've got to check this out. So go follow This Is Small Business on Apple Podcasts, Spotify, or wherever you listen. This is the kind of inspiration that reminds you why you started and helps you figure out what's next. Don't miss it. Next thing I want to talk to you about a little bit is, and again, this was something I didn't realize until I got to your house the night before. We flew down there and hung out with

you and your wife and your kids for a little bit. And then the next morning we worked out and then we drove over to your office and I was not expecting what happened. But I saw, you know, as you know, your team came out, shook the Jeep, picked me up, threw me in the sky, and then we're out there, we're wrestling on the asphalt, we're having fun, and then I watched this Army, the Elliott Army, I watched them doing what they do, right? And selling it on the phones, and this whole, I don't know, compound, or whatever you guys call it,

your office, everyone's running around, lifting weights, working out, calling people, it was really fascinating to watch. And then, and then, and I was trying to figure out the model and like what I was noticing, I love you explained this to people, but you guys are obviously a lot of phone sales, and then you're bringing people to your environment, right?

Bringing people to the events, bringing people to see what you do. And I love to understand like that part of your model from like the phones to bring them to you, doing the events, and then where you take people after that. Yeah, so well, growing up, you know, we all watched the boiler room, fall on Wall Street, right?

I mean, if anybody's into sales, like, you guys, you guys watch this stuff? I love that. I love camaraderie. I love it. I love people pushing each other. I love energy. You know, if I could just, you know, everybody loves energy. That's why energy drinks forever. Everybody loves energy, right? It feels good. The frequency of an environment is everything.

And as being a sales leader when I was younger, dude, the sales rhythm of a company is super important. And so I call the environment of any sales team a hero making machine. And it's my job as the leader of my company. Forget being an owner or whatever. I'm the sales lead. Okay. Yeah, I'm the owner, but I'm the sales leader. I'm going to anybody's company right now and I can shift and change the environment and the rhythm of the way things work because I'm the sales boss. Okay. And I know a couple of things. Number one, you got to keep it fun. You got to be unpredictable as the sales lead. That's the reason why cash shifts, doing push-ups, working out who can hit the first deal of the day. How much can we get up on the board by noon? All right, noon, everybody stop.

Everybody, every hour, get down, do 30 push-ups, right? Get back on the phones, let's go. Having an environment that every day is unpredictable makes people want to come to work and have fun and doesn't even feel like a job. See, salespeople, number one, their jobs are to take the stress out of the sell. Their jobs are to take the pressure out of a deal. Stuff's expensive, okay? I mean, this is the way the world is right now. It's expensive.

We don't want people thinking about money. We don't want people thinking about the results that they get when they spend their money. Money gets traded for results. So I decided to create an environment, a hero making machine, a culture of winners, winning, right? When people come in here, they can feel the energy in the streets. So when you walk in here, all lights are on. You notice there's neon lights everywhere.

It's super cool. It feels like a club. You know, and I'm not really like some of my guys wear suits. They're dressed nice. You know, me, I'm always wearing a cutoff because I'm cool, like I'm chill. Like give me the phone, I'll shut anybody down. I'm like, come on, give me the phone, give me the phone.

Give me that. I can wear a Speedo, I'm good. Like it doesn't matter, right? This stuff right here, this is skill. 25 years experience, let's go. I want them to feel the magic, the belief, the energy. 80% of sales is belief. I've gotta keep the belief flowing through the office.

I'm walking around making sure that I'm looking for that guy, it's eyes, it's not believing today, that's doubting that maybe he's forgetting what we do in this office, right? And I'm looking for that guy so I can snap him out of it real quick, right? And that's what a sales leader does. And so basically, our environment here, every day, and usually every hour on the hour, we all get down to 20 push-ups. Every time somebody makes a sale, they ring a bell, right? So those bells ring all day long.

It's on our board, you know, it says lives changed. It's not a revenue board. There are revenue boards, but it's lives changed. So I'll say, hey guys, today we're gonna change 70 people's lives. How many can you commit to? Eva, how many can you commit to? Ian, how many can you commit to?

I can do eight, I can do six, I can do seven. Come on, I'm an equal person. You can change 10 people's lives, Eva, pretend. And so as I'm doing these things, I'm not like pushing them about making money. I'm pushing them about changing someone's life, getting someone to feel. I can't get someone to experience what I'm doing these things, I'm not like pushing them about making money. I'm pushing about changing someone's life, getting someone to feel. I can't get someone to experience what I'm not experienced. I can't get them to be what I'm not.

I can't get them to see what I don't see. You know, in sales, it's a superpower to make people see the unseen. And so basically, like, like this is going on all day long. It's like a magician. It's magic. Okay. And basically, it all starts with one person that's decided how the hell this place is gonna operate And then I decide this building you take everybody out of it and people out of it. It's just an empty building

Okay, but you put me in it I go around here I crank up this music in this place I put the neon lights up. I put a gym down here. I call the rules. I call the shots. No negativity No BS. No drama. Nothing but winners in here, right? This is who we are, this is how we live. Our job is to live this way. Most people can tell you what they do, but they can't tell you who we are. I know who we are.

And I remind them who they wanna be and who they are when they're here with me. And do like that thing has created this company that it just runs on its own, it churns. And by the way, I've programmed since day one, they're all leaders here. And so what does that look like? Companies all around the world reach out to us every day and they say, Andy, how do I build a badass sales team like yours? Okay, well, number one, you can get on the training and learn how to sell to yourself because nobody's gonna respect you if you're not great at sales.

So you can do that step one. Step two, you've got to be a leader. Self leadership, you've got to lead yourself first. Okay, because if you can't lead yourself, no one else is going to let you lead them. And then secondly, now you lead others. Number three, you make leaders that build more leaders. So we do all three of these things here. And so a lot of people want to come out and they want to see it with their own eyes.

Okay, so every day, everybody is on the phones and we're dialing, but also we have companies flying out here constantly that are like coming in here and owners of companies are walking in here and they're like, oh man, like I see exactly what we're doing wrong right now. Like this isn't what our house looks like. And so they will leave here and they will go back home and build their sales cultures and You know, I always say this if a company's not doing well in sales who's in charge That's all I need. Just show me who's in charge

Whoever is in charge is the reason why it's not winning people want to win But people need to be led. And so we have really good leadership around here. I've decided day one that I wanted to own my own company. I didn't want to work in my company forever. I love working in it, but I need to work on it to continue to grow it. And the only way that I can really work on it and work on the machine and not in it is to build everyone in the company to be elite. So when you come here, number one, the first piece of paper you sign is a piece of paper, it's a middle tough dance to where you and it says that I can push the hell out of you. And by the way, people don't like come in on indeed and they're like, Oh,

what's this job about? Like, what we're about? So like, you know, I'm going to push the hell out of you. If you come here, you know, I'm going to push the hell out of you. If you come here, you know, I'm going to positively peer pressure the hell out. Positively peer pressure you to be your best self every second, every day. And so like, they know what they're signing up for. And so that's why the people that weren't that they come here because they love it. You know, you would love it here. You loved it here. You were like, dude, this is great. Everybody's a winner.

Everybody's pushing each other. Everybody's having fun. Like, and by the way, this is one of the biggest hardest things I've ever seen in any company. Most people can only have one alpha in a company. You got 100 of them. I have 100 alphas housed in one house because of respect. We built a rule of respect in this house. No one's better than anybody.

All of us here are underdogs. All of us here have each other's back. We're all brothers. We're all sisters. We're all family. And, anyways, and by the way, like I have our core values on every wall in here. And core value number one, I've got 23 core values. Core value number one is God.

One thing that we all align with in our whole company, it's not about religion. It's about everybody here. When I ask someone, when you come to work here, you don't have to believe in God. But is God important to you? And it's important to me that I'm around people who believe in God. I really is. I'm not saying I can't be around people who don't believe. But the biggest problem I see that companies do is that they hire people based off their performance and they don't hire people based off whom they align with.

I'm sure Russell, you've had a guy in your office before that was a really high producer, but he didn't take good care of his wife He wasn't a very good father, you know, he wasn't he didn't share other people in In the office on who were winning, you know, and you're like, you know, I got like I just I can't I can't roll with that You know And so one of the things again to live the life you want to live You got to be a wall to tell people things you don't want to hear And I'll get a lot of crap people like oh you got to believe in God to work. So I know live the life you want to live, you got to be willing to tell people things you don't want to hear. And I'll get a lot of crap people like, Oh, you got to

believe in God to work. I know you don't you do whatever you want. I'm just trying to tell you I'm hiring people who I align. While I'm there's you align my values. I can teach you skill. But I can't I can't make you have a good heart. So this is you can feel the love in this office. Definitely a special place, man. Like what I got there is just like, yeah, you built something really, really special. Yeah. So, hero making machine.

It's the only, that's the best word I can hear. People say it's a cult. Yeah, it's a hero making machine. People call it a cult, but it's just culture. It's just all a culture of winners. And by the way, also, I want to say one thing. And I think this, I know you know this, but you can look back and say, okay, that makes sense now.

People always ask me, how do I know, especially since we're talking about like sales and how do you build a great sales culture? How do you know if it's the right salesperson or not? Well, here's what I've learned, okay? Pain is an insurance policy for a great salesperson. The more pain, the more struggle that a salesperson has been through, okay? The higher their chance of making it is.

Just don't ever forget that. Okay, underdogs that have been through a lot. Those people don't quit Lincoln stuff. Those are the people that fight with you. Okay, we're at we're having a big push. You got people trying to check out at five o'clock. Those are people that have had an easy life. Those people stay with you till midnight, two in the morning. Those are those underdogs. And so anyway, so if you're like, Yeah, you know, I, my mom left when I was a kid, I might tell me more about that Okay. Hey, my dad beat me. Tell me about that. Hey my girl. She freaking didn't believe in me. How'd that feel?

How did it hurt? Good. Okay, you know what? I like you now because those people they have something to prove most people are dangerous. I Do I want to be around people that don't have anything to prove? I'm trying to prove myself to my family, my team, God, everybody, every day, you know, that there's new levels in me. And so I want to be around people that are also trying to do that. So just remember, pain, pain is an insurance policy. To guarantee that people are going to have a higher chance of being successful in sales higher the pain. Dude, this is so fun.

Well, first off, thanks for hanging out again on the podcast. It's super fun that we were able to meet up between your trips. You're heading back to Dubai in like a week or so. So glad we had a chance to reconnect. And I think there's some really powerful things I love just thinking through your journey how fast it was. But I think for most people in my world who are struggling, it's like coming back these core things are just like, number one, it's consistency and volume,

like getting your message out there. And then as the audience builds, then make them an offer. And like you said, you put the first offer out there without a sales page or a funnel or anything, just there's an order button because you're giving so much value that people bought. And then what's the next thing? Well, what's the next thing they need?

And you just like the question of like asking the audience what next thing they create the next offer, the next offer. Like these are the things I think some people get stuck on trying to figure out the plan before they ever run. It's like, no, just start running and the plan will start showing up. And then last big step there was obviously like building out your own internal culture because that's how you expand your own message. I think is building a team of people who believe in what you're doing as well.

And what you've done has been, I mean, it's second to none. I'm saying the else like it when I was out there. Well listen let me give you two very very fast things. Number one, everyone that you coach they change and become a better person. Everyone watching this at some point you're going to change in your life and you're gonna grow don't ever change back Dude, if you want to know how to win forever, don't ever freaking change back. I mean I would write that down never change back period secondly Don't ever let your fans out grow you

This is a big one. Okay, do when people believe in you don't ever let him out grow you Russell there's a reason why like I'm always like trying to get in better shape. I'm trying to know like I mean it like I'm 45. I'm trying to stay in great shape. I'm always trying to be a better parent. I'm always trying to be closer to my wife. I'm trying my hardest to get closer to God. I'm trying to be a better leader.

You know, I want to be proud of me. I'll be proud of my business. I don't look in the mirror and I like what I see. You know, I want to help change other people's lives. I don't ever I don't have one anymore to outgrow me I know the way people are right now on social media world. Everybody's looking for everything. They're moving really quick man So like like this self-development journey this growth journey can never stop If you want to know when your when your time is up When your fame is over if you want to know when your business is gonna die

Is when the people behind you outgrow you in the beginning? You're going 60 miles an hour and they're going 30 everybody's like wow look how fast they're going then all of a sudden they catch up to you and they're going 60 and When they're ready to go 70 if you're still going 60 they're gonna pass you or smash into the back of you And that's why like right now man I'm like I'm like trying to keep every freaking edge that I can to stay elite as hell to keep my word and to keep my promise to people that our goal is to be greater until the day we die. So I just wanted you to remember that like, like, if you're going to build something great, there can never be a cruise

control. The second you cruise, your business is finished. So, I just want to finish with that because don't ever let them outgrow you. Don't let your family outgrow you. Don't let your kids outgrow you. Don't let your team outgrow you. But like, just don't ever stop growing. Like keep inspiring people.

If you can keep inspiring people and you can keep changing, I promise you you'll never worry about anything, ever. So that's a secret hack that I felt like it's kept me a little bit alive in a time where you know you feel like you're starting to get stuck and I'm like, okay, okay, babe, come here. Let me show you some more love. Let me show my kids some more love. Let me take it's like I'm not trying to make more money. Who I become will determine what I earn. Chase the man, not the money. Become a better human. Watch watch what happens it's a game that's not being taught in the world right now but I'm telling you if you'll run this human excellence game you will freaking

annihilate everybody because you're so magnetic and inspiring that people will freaking love you and guess what if someone falls off if you're inspiring there's always someone else jumping back on yes there's a billion people I mean like there's not a shortage of people. Okay, there's just a shortage of people that can hang in the game for a long time and stay great for a long time. Never change back. So just want to give you that because if he may is watching this, and they're like, how what's a hack to stay on top? Well, if there is a hack, don't I really I'll grow you keep inspiring people say psycho. Yes psychopath

Awesome, man, and a good one. Hey good psychopath. Do you thank you so much? I appreciate for everyone who's listening What's the best place for them to go follow you if they're not right now? Yeah, I mean dude, you can either text me 9 1 8 2 1 0 2 5 4 people text me. They asked me questions Or you can follow me on Instagram or go to YouTube. I mean, honestly, I have thousands of videos on YouTube. And then, you can see what we're about. Awesome, man. Well, thank you. Yeah, thank you for changing my life, seriously. Thank you for doing what you do.

I appreciate you, Russell. Awesome. Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you wanna learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event

by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast.