Marketing Secrets with Russell Brunson - Are You A Tree? Then Change...

Episode Date: November 11, 2020

I got a text message from my buddy, who reminded me how easy it is to change our circumstances if we really want to. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody. This is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today I want to talk about change. Hey everyone, so I'm actually right now in Atlanta, Georgia, or a suburb nearby, hanging out with my co-founder. My favorite people on this planet, Todd Dickerson, who's the genius who built ClickFunnels. And right now we are in a secret retreat away from everybody planning the future of ClickFunnels. And it is good. It is bright. It is exciting. But anyway, we're at his Lake house and looking over the Lake and just hanging out this morning. We had elections a couple of days ago. At the time I'm recording this still chaos, no one knows who's going to win. And I'm not going to talk about that because I don't really want to put brainpower into something I can't control. So I want to focus on things I can control, which is looking at my company, what can I do? How can I make things better? And how can I serve at a higher level? So that's what we've been focusing on. And from those questions come really good conversations. But I actually had something, a text message I got from my buddies, which was really cool. So the way I met this guy, he's actually a jiu jitsu black belt. He lives here in Boise. And I don't know if I told you this story before, but I'm a wrestler. I grew up as a wrestler. I was a good wrestler, was a state champion, I took second place in the country in high school. Started ranking top 10 in college. And I was a good wrestler. And I remember, I always assumed, because I was a good wrestler I could beat almost anyone in fight. Right? So then fast forward, one day I'm on an airplane and flying home. And one of my old wrestling buddies is on the plane. I hadn't seen him in like 10 years. And he was like, "Dude, you should come do jiu jitsu." And he's actually a really big jiu-jitsu fighter now, which is cool, but he was like "You should come to jiu jitsu." I'm like, "I don't know jiu jitsu." He's like, "Dude, it's like wrestling for old fat guys." And I was like, "Sweet. I'm in." And he says "There's a tournament this Friday, you should come to it." So I go to this tournament. The night before, literally we went to a wrestling room we had access to, one of my buddies who I talked into going to the tournament with me, he watched a couple of YouTube videos about how to wrestle cheat or fight jiu jitsu and he tried to teach me a couple of things. The next day we showed up and we were not jiu jitsu fighters, right? So I show up to this tournament and I go out there, and I put my little gi on, and I don't know what I'm doing. And all I know, they taught me is "Hey, if you just take it like wrestling, and if you put your knee on their belly, you get four points." And I was like "Four points? That's so easy." So I just go out there and I was like, boom, double A, the guy I slam him on the ground, put money on his belly and get four points. I'm like, "This is amazing." And I let them go, do it again. And I do it three or four times. I'm just destroying this guy. And all of a sudden he reaches up to my gi, grabs my little collar and he crosses across my neck. And I don't know what's happening. All I know is that the blood to my brain stops going into my brain and this dark circle from the outside ... if anyone's ever been choked out you've seen before. It's like the circle from the outside starts coming in, and the world around you is getting smaller, smaller, until all of the sudden this dark circle is collapsing, collapsing. And everything's about to go out. And then I look up and I see my coach, my buddy, tapping his hand like "Tap you idiot." And I'm like, "Oh," so I tap my hand. The guy lets go of my thing and blood comes back to my brain, the little circle expands again. I can see the world. I was like, "Whoa, that was horrible." Right? So I go to my next match, same thing happens. Take them down, boom, knee on belly, knee on belly, four points. Take them down. Boom, knee on belly, take them down. Reaches up, grabs my thing, and somehow chokes me out. I'm like "This sport sucks." I was like "I hate this." Right? And then after that two matches with gi, and then two matches with no gi, which is basically shorts and a T-shirt, right? So I did that, and I had a little better cause there's no collar for people to choke me out on. Same thing though, I’m beating the guys, beating the guys, and then, for those who know jiu jitsu, twice I took the guy down, got overextended, I didn't know about posture. So I broke posture, guy puts me in a triangle lock, chokes me out twice. I got choked out four times in one day for never doing jiu jitsu. And I still remember all the people that I wrestled, that I did jiu jitsu with, they were all so weak. They were soft. They're all white belts. They're so easy to pick up and slam down, and all this stuff, but they just had the ability to reach up and choke me out. Cause I didn't know what I was doing. Right? And I remember that day being like ... actually this trainer came over to me, one of the coaches came over. He's like "Are you a wrestler?" I'm like, "Yeah. Can you tell?" He's like "Triangle locks are kryptonite for wrestlers. You guys all break posture." I'm like, "Okay." So I get on the mat. I'm like, "All right, I got to learn jiu jitsu." Cause I assumed that anyone ... not everybody, but for the most part, if I met someone on the street I could just beat them all up. Right? And all of the sudden I realized that these little wussy white belts were choking me out. I was like, I don't know what I don't know. And I do not like this feeling. So I have to learn how to not get choked out. So I did what Russell Brunson does, and I did not go to a class. I found out who's the best person in Boise. Called them up, said "Can I take privates with you?" And then twice a week for the next two years I went and did private lessons with this guy. I went into three or four more tournaments, after I learned how to not get choked out it got real easy to beat everybody. Basically white belt level, blue belt level. And it was really fun, did it for two years and then ClickFunnels became ClickFunnels and my free time shrunk. So I haven't done it in a while, but really enjoyed it. So the guy who was my trainer, he's awesome. And after doing jiu jitsu stuff for a while, he ended up getting some other job. I don't know what it was, but I had a sense when I talked to him every once in a while, that he didn't love it. But he was doing it and whatever, right? So then this last week I see him posting on Facebook. He's opening a new restaurant, this new ... I'm not sure exactly what it is, I'm going to go when I get back from Atlanta. But it's a juice place or something, and it's all healthy stuff. And he's a vegetarian I know. So it's all these ... anyway, I'm pumped. I'm excited to go check it out. Right? And I text him like "Dude, did you open a restaurant?" And he texted me back. He said, "Yeah, man." He's like, "I didn't like where I was at. And since I'm not a tree I left." That was his response. At first I started laughing, and then I started thinking how profound that was. And how most people do not look at it that way. Okay? So like he said, "Yeah, I didn't like where I was at." He didn't like his existing circumstances. He's like, "I'm not a tree, so I'm not rooted in and stuck. And so I got up and I left." Right? And I started thinking about me, and you, and all of us. And it's like, how many times are we not happy in our circumstances? And instead, we think we're a tree. We're like, "Well, this is the hand I was dealt." This is the whatever, right? This is where I am right now. And we're frustrated, right? But that's kind of what we do. And I think the lesson here for all of us is, we're not a tree. So if you're not happy, get up and leave. If you're not happy with your job, get up and leave. You're unhappy with your business get up and leave. You're not happy with your customers, change it. Right? I know we know this, it's funny cause I remember ... very first time, if you've read the DotCom Secrets book, I tell this story at the very beginning of the DotCom Secrets book where I woke up one day and I realized I hated my business. I hated the customers I was serving. And I was like, "I wish I had a boss that would fire me." And about that time I remember seeing a video, it was New Year's time. And Tony Robinson's wife, Sage, put out a video. I believe they were in Fiji at the time. And she said, "You know, it's New Year's, and obviously we can all change anytime we want. But for some reason we give ourselves permission during the New Year to change." So I want to give you guys permission, if you're unhappy in a relationship, then change. If you're not happy in business, then change. She named five or six ... not happy with your weight, change. You're not happy with your whatever, change. And I remember thinking, I was like, "Oh my gosh, I could just change." And it was just a thing ... I don't know, we get our heads so much, like "This is the reality, this is what we have to be doing," it's like, "No, you don't actually have to, you could just change." You know? And like my friend Jason said, "I'm not a tree. So I got up and I left," right? If you're not a tree, you have the ability to change. You can get up and you can change your circumstances. And so right now, just in the season of ... I know the last 10 months of 2020 has been hard for everybody. The elections have been hard for everybody. All these things have been hard for everybody. I think that the biggest thing I would say is right now, looking at yourself personally, looking at your family, look at the people you have stewardship over, and saying, "Look, if I don't like this, I can change." And then give yourself the ability to it. Just like my buddy, Jason, like "I wasn't happy and I'm not a tree. So I got up and I left." That's it. You guys can do the same thing as well. Change is possible. You just got to be willing to do it. So remember that, you guys. You're not a tree, you don't have roots going 20 feet down. You can get up and you can leave. And so that's what you should do. But that said, I appreciate you guys all, thanks so much for listening, I hope you enjoyed this episode. Please take a screenshot on your phones, wherever you're listening, and tag me. Post it on Facebook or Insta, and tag me on it. I love seeing those. I love seeing your big takeaways, your ah-ha’s. I appreciate it. Thanks guys so much for listening, and I'll talk to you soon. Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today, I want to talk about change. So, the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question, and this podcast will give you the answers.

My name is Russell Brunson, and welcome to Marketing Secrets. Hey everyone, so I am actually right now in Atlanta, Georgia, or a suburb nearby, hanging out with my co-founder, my favorite people on this planet, Todd Dickerson, who's the genius who built ClickFunnels. And right now we are in a secret retreat away from everybody planning the future of ClickFunnels. And it's good. It is bright. It is exciting. But anyway, we're at kind of his lake house. I'm looking over the lake and just hanging out this morning. We had elections a couple of days ago. It's still, at the time I'm looking over the lake and just hanging out this morning. We had elections a couple of days ago. It's still, at the time I'm recording this, still chaos. No one knows who's going to win.

And I'm not going to talk about that because I don't really want to put brain power into that as much as I can control. So I want to focus on things I can control, which is, you know, looking at my company, what can I do? How can I make things better? And how can I serve at a higher level? So that's what we've been focusing on. And then, you know, from those questions come really good conversations.

But I actually had something, a text message I got from my buddies, which was really cool. So the way I met this guy, he's actually a jiu-jitsu black belt. He lives here in Boise. And I don't know if I told you guys this story before, but I'm a wrestler. I grew up as a wrestler. I was a good wrestler. I was a state champ. I took second place in the country in high school.

I ranked in top 10 in college. And I was a good wrestler. And I remember I always assumed because I was a good wrestler, I could beat almost anyone in a fight. So then fast forward one day, I'm on an airplane and flying home. And one of my old wrestling buddies is on the plane. And I hadn't seen him in like 10 years. And he's like, dude, you should come do jiu-jitsu. He's actually a really big jiu-jitsu fighter now,

which is cool, but he's like, you should come do jiu-jitsu. I'm like, I've never done jiu-jitsu. He's like, dude, it's like wrestling for old fat guys. I was like, sweet, I'm in. And it's a tournament this Friday. You should come to it. So I go to this tournament. The night before, I literally went to a wrestling room that I had access to. One of my buddies who I talked him to go to this tournament. The night before, I literally went to a wrestling room I had access to.

One of my buddies who I talked him into going to the tournament with me, he watched a couple YouTube videos about how to wrestle or fight jiu-jitsu, and he tried to teach me a couple things. The next day we showed up, and we were now jiu-jitsu fighters, right? So I show up at this tournament, and I go out there there and I put my little gi on, you know, and I don't know what I'm doing. And I, all I know they taught me is like, Hey, if you just take it now, like wrestling and if you put your knee on their belly, you get four points.

And I was like, four points. That's so easy. So I just go out there and I boom, double A the guy, slam him on the ground, put my knee on his belly and get four points. I'm like, this is amazing. And then I let him go do it again. And I do it three or four times. I'm just, this is amazing. And then I let him go do it again. And I do it three or four times. I'm just destroying this guy. Um, and all of a sudden he reaches up to my gi,

grabs my little collar and he crosses across my neck and I don't know what's happening. All I know is that, um, the blood to my brain starts, starts or stops going to my brain and this dark circle from the outside. If anyone's ever been choked out, you've seen this before. Like it's like the circle from the outside starts coming in and it's getting small, like the world around you getting smaller, smaller until like, all of a sudden it's like this dark circle is like collapsing, collapsing and like everything's about to go out. And then I looked up and I see my coach, my buddy, like, like, like tapping his hand, like tap you idiot. And I'm like, oh, so I tap my hand. Okay. Let's go. My thing and blood comes back to my brain. The little circle

expands again. I can see the world. I was like, whoa, that was horrible. Right? So I go of my thing and blood comes back to my brain. The little circle expands again. I can see the world. I was like, whoa, that was horrible. Right? So I go to my next match. Same thing happens. Take the guy down. Boom. Knee on my belly.

Knee on my belly. Four points. Take him down. Boom. Knee on my belly. Take him down. Whoop. Reaches up, grabs my thing and somehow chokes me out.

I'm like, this sport sucks. I hate this. Right? And then after that, then I did two matches of no gi. And then I went, then, uh, so I did two, two matches and no gi. And then I went or to gi and then two matches, no gi, which is like basically shorts, a t-shirt. Right. So I did that and I did a little better cause there's no collar people would choke me out on. Same thing that I come out and beating the guys, beating the guys. And then, um, for those who know jujitsu twice, I took the guy down, got overextended. I didn't know about posture. So

I broke posture. Guy puts me triangle lock, chokes me out twice. So I got choked out four times in one week, in one day, you know, from, from never have doing jujitsu. And I still remember like all the people that I, that I wrestled or I did jujitsu with, um, I, like they were all so weak. They were soft. They're all white belts. Like they're like, like they're so easy to pick up and slam down and like all this stuff. But they just had the ability to reach up and choke me out. because I didn't know what I was doing. I remember that day being like, actually, this trainer came over to me, or one of the coaches came over. He's like, are you a wrestler? I'm like, yeah, how can you tell?

He's like, triangle walks are kryptonite for wrestlers. You guys all break posture. I'm like, okay. I get all mad. I'm like, all right, I got to learn jiu-jitsu because I that, you know, anyone, you know, not everybody, but for the most part, if I met someone on the street, I could just beat them all up. Right. And also I realized that like these little wussy white belts were choking me out.

Like I, like, you know, I was like, I don't know what I don't know. And I, I do not like this feeling. So I have to learn how to not get choked out. So I did what Russell Brunson does. And I did not go to a class. I found out who's the best person in Boise, called them up, said, can I do privates with you? And then twice a week, um, the next two years I went into privates, private lessons with this guy and, uh, went and going to three or four more tournaments. After I learned how to not get

choked out, it got really easy to beat everybody. Um, basically white belt level, blue belt level. And, um, it was really fun. Different two years, and then I just kind of, you know, ClickFunnels became ClickFunnels, and my free time shrunk. So I haven't done it in a while, but really enjoyed it. So the guy who was my trainer, he's awesome. And after doing jiu-jitsu stuff for a while, he ended up getting some other job. I don't know what it was, but I had a sense, like, when I talked to him every once in a while, that he didn't love it, but he was doing it and whatever. Right. So this last week I see him posting on Facebook that he's

opening a new restaurant, this new, like, I'm not sure exactly what it is. I'm going to go when I get back from Atlanta, but it's like a juice, juice place or something. And it's all healthy stuff. And he's a vegetarian. I know. So it's like, it's all these, anyway, I'm pumped. I'm excited to go check it out. Right. And I text him like, dude, did you open a restaurant? And he texted me back. He said, yeah, man. He's like, I didn't like where I was at. And since I'm not a tree, I left.

That was his response. And I was like, at first I started laughing. And I started thinking how profound that was. And how most people do not look at it that way. Okay, so what he said, he said, yeah, I didn't like where I was at. I didn't like his existing circumstances. He's like, I'm not a tree. So I'm not rooted and I'm stuck. And so I got up and I left. Right. And I started thinking about me and you and all of us. And it's like, how many times are we not happy in our circumstances? And instead we think we're a tree and we're like, well, this is the hand I was dealt.

This is the whatever, right? This is the, this is where I am right now. And, uh, and we're frustrated, right? But, um, but like, that's, that's kind of what we do. And I think the, the, um, the, the lesson here for all of us is to say, look, we're not a tree. So if you're not happy, get up and leave. If you're not happy with your job, get up and leave. If you're not happy with your business, get up and leave. If you're not happy with your customers, change it. I know we know this thing. It's funny because I remember the very first time, if you've read the Dotcom Secrets book,

I tell this story at the very beginning of the Dotcom Secrets book where I woke up one day and I realized I hated my business. I hated the customers I was serving. And I was like, I wish I had a boss that would fire me. And about that time, I remember seeing a video, it was like New Year's time. And Tony Robinson's wife, Sage, put out a video, I believe they were in Fiji at the time. And he said, you know, it's New Year's. And obviously we can all change anytime we want. But for some reason, we give ourselves permission during New Year to change. So it's like, you know, I want to give you guys permission. If you're not happy in a relationship, then change. If you're not happy in business,

then change. I'm happy to name five or six. I'm happy with your weight change. I'm happy with your whatever change. And I remember thinking, I was like, oh my gosh, I could just change. And it was just the thing, like, you know, and I don't know, we get our heads so much like, this is the reality. This is what we have to be doing. It's like, no, you don't actually have to, like you could just change, you know? And like my friend Jason said, like, I'm not a tree. So I got up and I left, right? If you're, if you're not a tree, you have the ability to change.

You can get up and you can change your circumstances. And so right now, just in the season of, I know the last, what, 10 months of 2020 has been hard for everybody. The elections have been hard for everybody. months of 2020 has been hard for everybody. The elections have been hard for everybody. All these things have been hard for everybody. I think that the biggest thing I would say is, like, right now, looking at yourself personally, looking at your family, looking at the people you have stewardship over,

and saying, look, if I don't like this, I can change. And then give yourself the ability to do it. Just like my buddy Jason, like, I wasn't happy, and I'm not a tree, so I got up and I left. Like, that's it. You guys can do the same thing as well. Change is possible. You just got to be willing to do it. Just like my buddy Jason, like I wasn't happy and I'm not a tree. So I got up and I left like, that's it. You guys do the same thing as well. Change is possible. Um, you just got to be willing to do it. So remember that you guys, you're not a tree. You're not on roots going 20 feet down. You can get up and you can leave. Um, and so that's what you should do. With that said, I appreciate you guys all. Thanks so much for listening. If you enjoyed this episode, please take a screenshot on your phones or wherever you're listening and tag me,

post on Facebook or Insta and tag me on. I love seeing those. I love seeing your big takeaways, your ahas. I appreciate it. Thanks, guys, so much for listening, and I'll talk to you soon. Hey, everybody. This is Russell again. And really quick, I just opened up a texting community, which means you can text me your questions.

And right now I'm spending anywhere between 10 and 30 minutes every single day answering questions through text message to people who are on the podcast. And so I wanted you to stop everything you're doing, pull your phone out and actually text me a message, okay? And the phone number you need to text is 208-231-3797. Once again, it's 208-231-3797. When you text me, just say hello and then what's going to happen is I'll add you to my phone and then they'll send you back a message where you can add me to your phone. And then we can start having conversations on top of that through this texting community.

So I'm going to be giving out free swag, giving away free copies of my book, let you know about book signings, about times I'm coming to your local area and a whole bunch more. So I want to make sure you are on this list. On top of that, every single day, I'm sending out my favorite quotes, my favorite frameworks and things you can get for free only through my texting platform. So what you need to do right now is pull out your phone and text me at area code 208-231-3797. One more time. That's 208-231-3797. I can't wait to hear from you right now.