Marketing Secrets with Russell Brunson - Become A Hero Maker...

Episode Date: August 22, 2018

If you master this, your army will be amazing. On today's episode Russell talks about a friend of his that passed away over the weekend and the legacy that he leaves behind. Here are some of the inspiring things in this episode: How the death of a friend inspired Russell to think about his own legacy. What it means to become a hero maker. Why Russell hopes to leave the same kind of legacy behind that Mark Hoverson has left. So listen here to find out why it's important to lift others up and create an army of heroes. Transcript - https://marketingsecrets.com/blog/become-a-hero-maker Learn more about your ad choices. Visit megaphone.fm/adchoices

Good morning, everybody. This is Russell Brunson. Welcome to the Marketing Secrets Podcast. I've got a really special episode for you guys today. So, the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers.

My name is Russell Brunson and welcome to Marketing Secrets. Alright everybody, I'm heading to the office a little later today. And it's fun, I'm leaving the office and there's this guy that works in our yard all the time. His name is Eric and he is awesome. And it's so funny because every time I see him, I'm like, how are you doing? He's like, I'm working. What are you doing? He always teases me because he's out there sweating like crazy. I'm like, I got to go to work so I can pay for you, dude. You're expensive.

Him and his whole crew. It's kind of funny. Today, I just saw him a second ago. He's like, where are you going? I'm like, I got to go pay for you guys. I got to make some money. It's always fun. The more money you're able to make, the more jobs you can create. We got a whole team of people at our house right now doing stuff, working on stuff. And so, um, don't forget that the more you do, the more jobs you're able to create. So, all right, onto the lesson for today. So, um, I have a friend and it was something I knew really, really well back in the day, in fact, back at the beginning of this podcast, you may remember I talked about a company that we were building called Ripplin that we were able to get like 1.5,

1.6 million followers in like six weeks, and the whole thing collapsed because, well, I don't want to go into that, but it's all gone, disappeared, and that was really sad. But one of the guys I met when I was there during the process, his name was Mark Hoverson. And Mark was a really, really good dude. I really enjoyed him. I liked him. I had a couple intimate moments with him

where I had a chance to see him working with younger people who were coming up new in the industry and just saw how he treated them, how he helped them and supported them and just always had a lot of respect for the guy. And I found out about a year ago, I didn't know this at the time, but he had come down with a type of pancreatic cancer, the same type of cancer that Steve Jobs passed away from.

I guess it's super rare, and people don't live through it. I think he was supposed to, I don't remember the whole story, but he was supposed to be given four or five months to live, and he ended up living, I don't know. I don't remember the whole story, but he was supposed to be given like four or five months to live. And he ended up living for almost five years afterwards. And a big part of it was he thought, he said, you know, I'm not going to tell people we have cancer. I'm just going to live my life and live to the fullest. And I'm going to, I'm going to just go all out like that.

And he, he did and lived an amazing four or five years longer. And this weekend he actually just passed away. And, um, you know, he's, he's a guy, if you go back and search his name, you can find cool stuff that he published and videos. And he left behind a beautiful wife and amazing kids. And it's just a really sad thing. But what's been fun is this weekend people are all posting tributes to him and his life and his legacy and things that he did. And, um, uh, one of my friends, um, actually posted, uh, an entire video from a presentation he did at his event. So I was watching this morning and, um, it was just fun to see him in action back, um, back in his heyday and see him on stage. And, um, a couple of things

that went through my head. One was like how grateful that I am that I have a chance to, to write books and to do videos and things like that, that, that will extend beyond my death. Right. When I, when I pass away, people still be able to see me on YouTube and through books. And, um, I think that's, that's a big part of it for all of you guys who want to figure out how to live forever. A big part of it is by, is by publishing things that, that live beyond you. Um, so that's kind of one thought, but the second one was even cooler. Um, he said a quote in his speech. It was just really cool. He said, if you become a hero maker,

your army will be amazing. So if you become a hero maker, your army will become amazing. And when he said that, I was thinking about it and I was thinking about like business and how, um, you know, a lot of times we try to position ourselves as the hero, right? Um, but the, the real magic comes when you become a hero maker and you make heroes, excuse me, out of the people that you're serving out of your customers, your clients and things like that. And, um, if you do that, you have an army of people who love you and support you because you've made them heroes. And at the speech he was giving, I think JLD, John Lee Dumas from Entrepreneur on Fire was the next speaker up and he's talking about John. He said, you know, this guy is interviewing a new person every single day and he's putting it on his platform and making them a hero to other people.

And he said, you know, when you, when you, when you die someday, if you've been making other people heroes, like imagine how, how people will love you and come back to you and connect with you. And I thought that was super, it was just super cool. Um, especially kind of in the context of, you know, the, this weekend and the other cool thing that Mark, uh, then went on to say in this presentation, we said, you know, he's like, what I found the best way to make money is he's like, I'm always got my eyes open looking for the stories of people who are using my product and my service or are doing that. It's like, and then I try to take those people and make them the hero. He said, that's the big secret. That's the big thing that we all have to understand.

It's not you talking about how great you are and you brag about how much money you made or how, how much weight you lost. Those things, it's, it's, um, becoming a hero maker. Like your job as the expert, as the, as the person who's helping and serving is not to, um, increase your status and your stature is to help other people. And then as you do to, to turn those stories, turn those people into heroes. And when you do that, um, that's how your company will grow. So your business will grow. Those are the best hooks and the angles and the offers and the things that will come because you're doing

that. You know, if you look at what we know, if I click funnels, like, um, I've, I've tried to do that and this was kind of what you would call for me to do even better is I try to look at our customers and our, and our success stories and make them the heroes, right? How many videos have we published telling the stories of our two comic cup winners and our minor circle members and all these people that are having success? Like I make them the hero. And, um, you know, when you think about that, just like he, he said in the quote there, like you become become a hero maker, your army will be amazing. And I look now at what we've built with ClickFunnels, like, it's been interesting to see that, like, this army of people who use us, who support us.

And I think a big part of it is because we've made people heroes, we've made our customers heroes, and we'll continue to do that. And so for you, you know, I just wanted to kind of bring that to you today. I thought it was a really profound thing that I heard this morning as I was getting ready. And yeah, just I think it's cool. Become a hero maker. Like what a cool tagline. What a cool mission. Like what do you do?

Like I'm a hero maker. I help people with the things I'm good at. And then when they have success, I make them the hero. I bring them up. I tell their story. I bring them on podcasts and videos and sales letters and all those things. Like I tell their story. I make them on podcasts and videos and sales letters and all those things. Like I tell their story, I be, I be, I make them heroes.

And when you do that, um, you're following your army of people will be, will be amazing. They'll be grateful to be loyal because you made them heroes. So I hope there's some value in that for you guys today. I know for me, it really hit home. And, um, I'm just looking back on Mark Hoverson's life and reflecting on, you know, the few times I had a chance to interact with him and, um, and now looking at this outpouring of love as he, you know, as he, he passed on, um, and just look at him, he's someone who did that, who he was a hero maker. He brought people up and he, he, um, it wasn't just about him. Like when I saw the sign, those times was intimate moments, uh, kind of

behind the scenes. Um, I was watching him taking these young kids who were, you know, 20 something years old. And he was, you know, I think he, I think he was 39 years old and he passed away. So at the time he was probably 30, 34, 35. He's taking these, these kids are 10, 15 years younger than him and taking them under his wing and like helping them and nurturing them and, and trying to give them the success so that he can turn them into heroes. And, um, I think that's really profound and it's something that I hope that when I pass away someday, that's the legacy that I leave behind. So yeah, I thought I'd share it with you guys. Hope that helps you all today in your journey.

Appreciate you all. Thanks for listening and we'll talk to you guys all again soon. Bye everybody. Want more marketing secrets? If so, then go get your copies of my two bestselling books. Book number one is called Expert Secrets and you can get a free copy at expertsecrets.com. And book number two is called Dot Com Secrets, and you can get your free copy at dotcomsecrets.com. Inside these two books, you'll find my top 35 secrets that we've used to become the fastest-growing, non-VC-backed SaaS startup company in the world.