Marketing Secrets with Russell Brunson - Becoming A True Artist...

Episode Date: April 17, 2019

If you want to increase your happiness level, and your income; one of the biggest keys is becoming a true artist. On today's episode Russell talks about why he's wrestling again after nearly 20 years, and he also discusses what it means to be a true artist in your field and how it is different from just being good at what you do. Here are some of the awesome things you will hear in this episode: Find out why Russell is wrestling again, and if it will still be possible for him to compete soon when he already hurt his neck. See what it means to be a true artist in your business. And if you aren't a true artist in your field, find out how you can become one. So listen here to see how Russell is a true artist of funnels and how you can become an artist in something you love as well. Transcript - https://marketingsecrets.com/blog/198-becoming-a-true-artist Learn more about your ad choices. Visit megaphone.fm/adchoices

Metrolinx and CrossLinx are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert as trains can pass at any time on the tracks. Remember to follow all traffic signals. Be careful along our tracks and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. What's up, everybody? This is Russell Brunson. Welcome to Marketing Secrets Podcast.

I've got some cool stuff to share with you today. I'm not going to lie. I am excited. So it's a cute theme song, and I will be right back. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services

and the things that we believe in out to the world, and yet still remain profitable? That is the question, and this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets. All right, everybody. It has been a little while since I've recorded a podcast. We've had a whole bunch in the queue, which has been nice, but the queue ends today. So my brother's like, you need to record a podcast. And the reason why I haven't been doing it is because I have like four or five in my notes that I want to do. Like, for example, I just got back from, I guess just in a couple weeks now, but a Disney cruise with my kids for a week,

which was insane. We set a huge goal with them, and I want to talk about that. And then number two, we went straight from Disney cruise to Puerto Rico to hang out with a whole bunch of amazing people like Brendan Bouchard, and the list is huge.

Rachel Hollis, Lewis Howes. Anyway, I'm not going to riddle off all the names right now, but a whole bunch of amazing people. And I'm going to do a whole podcast about what I learned and cool stuff there. And then since then, I've been home. A bunch of other stuff's been happening. I've got like four or five that I want to share. But I'm going to jump this one up in the queue because for two reasons. Number one is right now I'm actually sitting here in my office, my house,

with a huge ice pack on my neck. And the other two, the other three or four, I'm going to take a little more preparation. But this one I want to share with you because I think it's super important. But before I share this thought, some of you guys are wondering, Russell, why do you have a big ice pack on your neck? So here's the reason. In a week from tomorrow, I'm flying to Vegas and I'm going to be standing on a scale to weigh in for my first wrestling tournament in almost 18 years. So yeah, and I'm really excited. You know, I remember when my senior year in college, I went to the national tournament. I remember that they had just opened a new division. It was called the

Veterans Division. And there were these dudes that were like 80, 85 years old out there wrestling. And I remember thinking like, I want to, like, I hope that's me someday. I hope that when I'm 80 years old, I still come out here and I wrestle. And then fast forward, I didn't end up doing good. My senior year, I kind of missed my goals and I was going to spiral into some horrible depression. But instead, I shifted over and focused all my efforts on business, which is how I do business. And long story short, it's been 17, 18 years. I haven't wrestled or competed and I miss it and I want to. And the Open Nationals are happening next week.

And so two years ago, one of my buddies that I was wrestling with, he went. And I didn't know about it. And he went and he came back and told me about it. I was like, boy, I want to go, dude. Let's go next year. So the next year we're going to go. And then I had booked my Inner Circle meetings at the SAC same time. And so he was going to go.

And then we were wrestling and I accidentally threw him and I tore his shoulder out. So he wasn't able to go. So this year I was like, okay, I moved my Inner Circle meetings all around so I could have April open to be able to go to this tournament. And then I had so many crazy things happening to basically like, when all said and done, I was going to have two weeks to train for this tournament. And the two weeks started like a week ago today. And so my very first practice on Saturday, one of our funnel hackers, George Ivanov,

he's a, he was actually a Bulgarian Olympian. He was at Funnel Hacking Live, and I told him I was going to compete, and he's like, I want to be your coach. So he flew out last Saturday. We wrestled our first practice. It was so much fun. I was just like, oh, this is going to be great. And it's funny because, again, I haven't wrestled in almost 18 years.

So I was slow. I was, you know, it's not good. But it was just fun. I missed it so much. And then Monday, we had our second practice, and within like 10 minutes of practice starting, something happened to my neck, and I tore it. And it wasn't just a tear.

I've had sore muscles before. It's like shocking, like someone is hooking an electrode up to your nervous system and like shock your whole body, you know, every time you move your head to the point I couldn't even finish the practice. And I was like, oh my gosh, this hurts really, really bad. And it's not just a muscle strain. It's like nerve damage. And so then I did what Russell Brunson normally does instead of just like, you know, I'm going to, I'm going to ice it for a little bit. I was like, okay, I got to do everything possible. So, you know, five minutes later I call, uh, Chad, my chiropractor. And I'm

like, come on over. So he came to my office and adjusted me. Then I called my buddy who's an acupuncturist and he was over a few hours later giving me acupuncture. And then I'm taking all these herbs and medicines and pills and powders. And that night I sat in the cryo sauna and then I messaged on, um, on Instagram, like, do you have any crazy remedies to heal a jacked up nerve? Please send them to me. So I started getting in the mail supplements and creams and powders and pills. And, and I, I was going to acupuncture and chiropractor every single day and I was doing everything like anyway. So fast forward now, it's been a week and today's first, I wrestled my, I wrestled wrestling practice and, um, it was tough.

Cause I still have the sharp nerve pain, but I was able to go through and actually for the most part, finish it. It was, it hurt. Um, but I just got done a little bit ago, and now I'm icing it. So anyway, it's crazy because weigh-ins are a week from tomorrow. I've had two wrestling practices technically, and I'm going to be going in against guys who have been wrestling for a long time. So anyway, I'm sure it'll be a rude awakening for me to find out how far gone I am from wrestling shape of 18 years ago. But nevertheless, I'm still excited to go out there and just compete. Even if I lose all my matches, I just want to go out there and do it again and start the clock of like, this is something I do every

single year. And a lot of people go and they train for marathons. They do them every single year. Like I'm not a marathon runner. I'm a wrestler. So I'm just going to once a year do this tournament and I'm just going to put on my calendar and just do it. One big difference is between now and next year, I'm going to definitely strengthen my neck a lot more so I can handle all these young whippersnappers hanging on my neck trying to choke me out. But anyway, that's what's happening. So I'm excited. But what was interesting is there's been kind of a recurring theme last week or so that I wanted to share with you here. And because I think it's, I think it's important, um, in,

in all things. And I look at this from, you know, some of the conversations start with chiropractic or acupuncture or, um, business or whatever, but it's like, you know, there's a lot of people that do every job. Right. Um, but there's interesting people who, who know how to do the thing and people who are artists at the thing, right? An artist is somebody who's like obsessed with it. Like, I know I've gotten massages a lot of times where it's like, oh, that was a good massage. And somebody's getting massaged by somebody and you're like, oh my gosh, this person,

like this is their art. You can tell. It wasn't just like, oh, I did the thing. You know, I rubbed your shoulders, rubbed your arms, flipped you over, rubbed your shoulder, rubbed your arms and you're done, right? It's like some people, it's an art form and you can tell, like, it's just, it's different. It's special. And they put more time and energy and effort into every single thing. Um, it's interesting actually, um, last year, uh, when I was in Kenya, um, we were on a plane and one of the guys who was, was with us,

Chad Collins, we were, we were talking and, uh, he said, he said, you know, when I first got your dot-com secrets book, he's like, I started reading it in the very intro. You start talking about how you were collecting junk mail and how you were how you were, you know, buying Don the pre courses when you were 12 and you were quoting Don the pre and Dan Kennedy and Gary Haller things. And he's like, he's like, I picked that book. I realized that you weren't just like another marketer, like you were an artist, like this is something that you like you geek out about out about and you go deep to a different level than anybody else. And I remember when he said that, I was like, oh, that's super cool. And it's interesting. As you work with people, you can tell that there's two types of people, people who are good at the thing and then people who are the true artists. And I'm telling you guys this because I think a lot of times when you guys come into this business with

industry and you're trying to figure this stuff out and you're like, Oh, I do the thing. It's like, if you do the thing, that's good. But if you really want to make money, like you have to become an artist, right? It can't be just like, Oh yeah, I learned this thing there from a teacher. It's like, you have to be obsessed with the art of whatever your, your craft is, right? Like that's what attracts people to you. That's what gets people to refer you. That's what gets, you know, that's what, that's what makes you special. He's not like, oh yeah, I can do the thing just like everybody else, right? Like there's a million people that teach marketing. There's a million people that do marketing, but like, why have, why have I gotten so much attention is because like, for me, this, this isn't just, I do the

thing. This is art for me, right? Like I could have stopped building funnels a long, long, long time ago. Right. Um, but why do I do it consistently? Why do we have a marketing meeting this morning talking about the five new funnels working on? Why do I have my building teams of designers and copywriters and funnel builders and traffic people? It's like, because for me, this isn't just me making money. This is my art. This is how I do it. And I obsess with it. And like, and, um, I want to keep doing it. I want to stop doing it just cause I'm making money. Doesn't mean I stopped doing it. Like for true artists, they're not in it because of the money they're in it because of the art. You know, um, one of the funny stories when we were in, um, in, uh, in Puerto Rico, um, uh, I was having dinner with

Rachel and Dave Hollis. Um, who if you guys remember Rachel, she's the one that wrote Girl, Wash Your Face, Now Girl, Stop Apologizing. And she had the number two best selling book of all last year next to Michelle Obama's. And she's just killing it. And I was sitting there and we were talking about funnels, as I do. And I was getting all excited and I was just like geeking out on it. And, and Dave is Dave. So funny. He said something like, uh, this is Rachel's, uh, husband. It was there sitting with me. And he was like, man, he's like, I am excited about my, my kids. I'm excited about my family. It was some of my business, but I've never been excited about anything. Like you were excited about funnels.

And I was like, Oh, I know. I just, this is like my art and I can see it. And like, when I see someone who's got a message or a thing and I can, I can see how, how my art can help amplify what they're doing. And it just, it, it gets me so excited more than anything. Right. Like, um, and so for you, I just want to, I'm trying to, to give you guys something where I want you to take a stop and like an inward look at yourself and be like, Hey, the thing that I'm doing, that I'm selling, that I'm teaching, that I'm whatever, like, am I just doing this because it's like the thing that I happen to do? Or is it like your art? Like, are you obsessed with it? Like, when you go to bed at night, do you think about it? When you're out walking around all day, is it on your mind? Would you do it for free if you had to, just

because like it lights you up that much? If so, then that's your if you had to, just because like it's, it lights you up that much. If so, then that's your art. If not, it's like, okay, either you need to start getting more obsessed, like become, become like hyper obsessed with it or like find something else you are obsessed about and focus there. Don't just do the thing because you think it's going to be the most money. Find the thing you're most obsessed about and that will bring you the most money.

And by the way, the most happiness as well, which is way more important. You will find very quickly that money does not buy happiness. Um, but doing what you're obsessed with, like doing your art that does bring happiness that does, um, that does, that does light you up like nothing else. So, um, that's I recommend doing you guys is either take your thing that you're doing, double down, triple down, a hundred X down and make it become your art or shift and start focusing on your art. And if you're like, Oh, my art can't make any money. It's like, no, like I look at a dude like Wim Hof. I don't know if you guys study Wim Hof, but he's this guy, they call him the ice man. And he goes and he like does cold plunges and cold baths and walks on glaciers, takes people on hikes and glaciers like in bare

feet and shorts, right? Like it's like this dude who walks in ice, like there's no money in that, right? But it's like, no, this dude is obsessed with it. It's become an art. And because he's created books and courses and events and all these things because, because it's an art to him, right? When you're obsessed and it becomes an art, like people see that and they're like, why is this guy so excited about funnels or about walking on ice or about biohacking or being a chiropractor or an acupuncturist or whatever? The more obsessed you are with your craft, the more people will notice and they will start coming to you in droves.

They will flock to you because of that. So there's my message for today because I've had a chance during this, especially during this last week, to work people who are definitely good at what they do and I've had a chance during this, especially during this last week, to work people who are definitely good at what they do. And I've had a chance to work people who are true artists. And I want to recommend to you, become a true artist. It'll mean everything to your clients, to your business, to your happiness,

and to your bottom line. So, all right, guys, that's all I got. I'm heading in today. I'm gonna go do my art. And I am so excited for it. And I hope you are excited about yours as well. Thanks, everybody. We'll talk soon. Bye. Would you like to see behind the scenes of what we're actually

doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.